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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Broken Coast concentrated 77.01% of July 2026 sales in Flower with a 52.69% year-over-year gain, while month over month Flower declined 3.95%; Pre-Roll held 22.99% share with 17.47% year-over-year growth and a 23.27% month-over-month lift. The average price across the brand was $27.96 with a 0.45% year-over-year decrease, suggesting unit growth outpaced price pressure as category mix tilted further toward Flower; the pattern implies sustained reliance on Flower despite a short-term pullback, with Pre-Roll acting as the growth counterweight that can buffer monthly volatility.
In ON, anchoring the brand’s footprint while holding rank 10 in Flower in Alberta, the 52.69% Flower growth paired with a 23.27% Pre-Roll month-over-month surge implies the brand’s positioning is premium-leaning Flower first, using Pre-Roll momentum to capture incremental trips. With brand sales up 42.82% year over year and the mix still 77.01% Flower versus 22.99% Pre-Roll, the slight 0.45% price decline alongside a 3.95% monthly Flower dip signals price elasticity is being traded for volume, implying a need to defend Flower rank with selective price moves while leaning into faster-cycling Pre-Rolls for near-term share capture.
Competitive Landscape
Broken Coast sits at rank #27 in ON Flower in July 2026, improving 9 positions from #36 year over year, and matching a 9-rank climb from its April 2026 three-month reference point to achieve a new peak at #27. Against leaders, Shred advanced from #2 to #1 while growing sales 17.2% year over year, and Spinach moved from #4 to #2 with a 31.1% year-over-year increase, whereas Back Forty / Back 40 Cannabis slipped from #1 to #4 alongside a 5.4% year-over-year sales decline. The pattern—Broken Coast rising 9 ranks while top peers either accelerate upward or retreat—implies a contested middle-tier opening where sustained share gains are achievable if the brand converts rank momentum into distribution depth and repeat velocity.
Notable Products
Coffee Creamer Blunt (1g) posted the headline move in July 2026 with a 117.99% month-over-month surge to rank 2, while Cherry Ztripez (7g) slid 15.84% to rank 3. Blue Dream Blunt (1g) inched up 7.67% to hold rank 1 as Platinum Pave Blunt (1g) fell 11.68% at rank 7, and four of the top ten are Pre-Roll SKUs indicating a format tilt. The simultaneous Pre-Roll acceleration and Flower contraction — including La Bomba (7g) down 20.81% at rank 9 — implies Broken Coast is leaning into inhalable convenience formats over larger Flower packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
