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Nov-2025
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Overview
Market Insights Snapshot
Broken Coast has shown a varied performance across different categories and provinces. In the Flower category, the brand has maintained a consistent presence in the top 10 rankings in Alberta, holding positions from 8th to 10th place between August and November 2025. This stability in Alberta contrasts with its performance in British Columbia, where the brand saw a significant drop from 27th in August to 59th in October, before recovering slightly to 39th in November. This fluctuation in rankings could indicate challenges in maintaining market share or possibly increased competition in British Columbia. Meanwhile, in Ontario, Broken Coast has seen a decline in rankings from 31st in September to 44th in November, suggesting a downward trend in this market.
In the Pre-Roll category, Broken Coast's presence in Alberta shows some positive momentum, moving up from 30th in August to 23rd in October, although it fell back to 26th in November. This improvement suggests a growing acceptance or preference for their pre-roll products in Alberta. However, the situation in British Columbia is less favorable, with the brand not making it into the top 30 in October, indicating a potential struggle to compete in this category. The absence from the top rankings in British Columbia during October could be a point of concern for the brand, highlighting a need for strategic adjustments. Overall, the brand's performance across these provinces and categories reflects a mix of stability and challenges, with Alberta showing the most promise for continued growth.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Broken Coast has maintained a steady presence, consistently ranking within the top 10 from August to November 2025. Despite a slight dip in October, where it ranked 10th, Broken Coast's sales have shown resilience, with a recovery in November. Notably, Castle Rock Farms has been a close competitor, slightly outperforming Broken Coast in August but experiencing fluctuating sales that allowed Broken Coast to close the gap by November. Meanwhile, 3Saints has emerged as a significant contender, climbing from outside the top 20 in August to consistently outranking Broken Coast from September onwards, driven by a substantial increase in sales. This shift highlights a dynamic market where Broken Coast must navigate both established and emerging competitors to maintain its market position.
Notable Products
In November 2025, Coffee Creamer (3.5g) from Broken Coast maintained its top position in the Flower category, continuing its lead from October with notable sales of 8,540 units. Emergen Z Blunt (1g) secured the second spot in the Pre-Roll category, consistent with its ranking from September and October, despite a slight decrease in sales to 5,573 units. Cherry Cheesecake Blunt (1g) experienced a drop to third place from its previous first-place position in August and September, with sales declining to 4,310 units. Platinum Pave Blunt (1g) improved its standing to fourth place, rising from its fifth-place debut in October. Milk & Cookies Blunt (1g) re-entered the rankings in November, achieving fifth place with sales of 3,612 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
