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Dec-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Broken Coast has shown varied performance across different provinces and product categories. In Alberta, the brand has maintained a steady presence in the Flower category, consistently ranking 10th from October to December 2025. This stability is complemented by a gradual increase in sales from October to December, indicating a positive reception among consumers. However, in the Pre-Roll category, Broken Coast has experienced more fluctuation. While they managed to climb from the 31st position in September to the 23rd in October, they did not sustain this momentum, ending December at the 25th position. Despite these challenges, the sales figures in this category also show an upward trend, suggesting potential for growth.
In British Columbia, the brand's performance in the Flower category has been more volatile. Notably, Broken Coast was not in the top 30 in October but made a significant comeback by December, reaching the 20th spot. This rebound might indicate strategic adjustments or changing consumer preferences. Conversely, in the Pre-Roll category, the brand struggled to maintain a top 30 position in October, which could be indicative of competitive pressures or market dynamics. Meanwhile, in Ontario, the brand's ranking in the Flower category has been on a downward trajectory, moving from 31st in September to 46th in December. This decline could suggest challenges in maintaining market share or shifting consumer demands in the province.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Broken Coast has experienced a slight decline in its ranking from 8th in September 2025 to 10th by December 2025. This shift is notable as competitors such as 3Saints and Castle Rock Farms have shown upward momentum, with 3Saints moving from 9th to 9th and Castle Rock Farms advancing from 10th to 8th over the same period. Despite maintaining a consistent sales performance, Broken Coast's position has been challenged by the increasing sales of these competitors, particularly 3Saints, which saw a significant jump in sales from October to November 2025. Meanwhile, QWEST also improved its rank from 16th in September to 11th in December, indicating a competitive pressure on Broken Coast to innovate and capture more market share to regain its former standing.
Notable Products
In December 2025, the top-performing product from Broken Coast was the Blue Dream Blunt (1g) in the Pre-Roll category, securing the number 1 rank with sales of $10,280. Coffee Creamer (3.5g) in the Flower category, which had held the top rank in October and November, moved to the second position. The Platinum Pave Blunt (1g) climbed from fourth in November to third in December. Blue Dream (7g) entered the rankings at the fourth position, while Emergen Z Blunt (1g) dropped from second in November to fifth in December. These shifts indicate a dynamic change in consumer preferences towards Blue Dream products during this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
