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Oct-2025
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Overview
Market Insights Snapshot
Broken Coast has shown varied performance across different categories and provinces in recent months. In Alberta, the brand has maintained a strong presence in the Flower category, consistently ranking within the top 11 to 10 positions from July to October 2025. This stability is complemented by a notable increase in sales from July to September, although a slight dip was observed in October. Meanwhile, in the Pre-Roll category in Alberta, Broken Coast has seen a positive trajectory, climbing from the 30th position in July to 23rd in October, indicating a growing acceptance in this segment. However, the brand's performance in British Columbia tells a different story, particularly in the Flower category, where it slipped from 23rd in July to a concerning 55th by October, suggesting challenges in maintaining market share.
In Ontario, Broken Coast's Flower category performance has been somewhat inconsistent, with rankings fluctuating between 31st and 40th over the months from July to October. This variability reflects the competitive nature of the market and potential shifts in consumer preferences. The sales figures in Ontario also highlight this inconsistency, with a peak in September followed by a decline in October. In British Columbia, the Pre-Roll category presents a more challenging scenario, as Broken Coast did not make it to the top 30 rankings in any of the months, indicating potential room for improvement or reevaluation of market strategies in this category. Overall, while Broken Coast shows strength in certain markets, there are clear areas that require strategic focus to enhance its competitive positioning across Canada.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Broken Coast has shown a dynamic performance from July to October 2025. Initially ranked 11th in July, Broken Coast improved its position to 9th in August and further climbed to 8th in September, before slightly dropping back to 10th in October. This fluctuation in rank reflects a competitive market environment where brands like FIGR and Castle Rock Farms have also experienced shifts in their standings. Notably, 3Saints made a significant leap from 19th in July to 8th by October, indicating a strong upward trend that challenges Broken Coast's position. Meanwhile, Nugz (Canada) also showed impressive growth, moving from 28th to 12th, suggesting increasing competition. Despite these challenges, Broken Coast's consistent sales figures indicate a stable market presence, though the brand must strategize to maintain and improve its rank amidst rising competitors.
Notable Products
In October 2025, Coffee Creamer (3.5g) emerged as the top-performing product for Broken Coast, climbing from third place in September to first place, with notable sales of 8,942 units. Cherry Cheesecake Blunt (1g), which had consistently held the top spot from July through September, fell to second place. Emergen Z Blunt (1g) maintained its steady performance, ranking third for the fourth consecutive month. Platinum Pavé (3.5g) showed an improvement, moving up from fifth place in September to fourth place in October. Lastly, the new entry, Platinum Pave Blunt (1g), debuted in the rankings at fifth place, indicating a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
