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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Flower held 57.52% share in October 2026 while Pre-Roll accounted for 42.48%, with Flower up 40.06% year over year but down 5.11% month over month, and Pre-Roll up 123.19% year over year but down 15.31% month over month. Despite brand-level sales rising 66.36% year over year alongside a 10.96% increase in average price to $27.25, the month-over-month pullback in both categories indicates demand normalization after earlier gains. Broken Coast’s category mix is now more evenly split than a year ago, yet the sharper month-over-month decline in Pre-Roll versus Flower implies a cooling of trial-driven velocity, suggesting the brand must stabilize repeat purchases to sustain the expanded mix.
In category positioning, a 14th-place Flower rank in British Columbia combined with Flower’s 57.52% share and a 5.11% month-over-month dip suggests mid-tier traction that risks slippage if price-led growth outpaces loyalty. The 123.19% year-over-year surge in Pre-Roll against a 15.31% month-over-month decline points to promotional or novelty-driven gains that are not yet durable, while the 10.96% average price increase amid a 66.36% brand sales lift indicates price elasticity still working but with rising sensitivity. The pattern implies Broken Coast’s near-term positioning depends on converting Pre-Roll spike cohorts into Flower cross-purchase to counter rank pressure and smooth month-over-month volatility.
Competitive Landscape
Broken Coast is ranked #25 in ON Flower in October 2026, improving 14 positions from #39 year over year, while also edging up 3 spots from #28 in July 2026; this rank is a new peak at #25 in October 2026, matching no prior higher placement. In contrast, Back Forty / Back 40 Cannabis rose from #2 to #1 as of October 2026 with a 17.4% year-over-year sales increase, and Shred climbed from #3 to #2 with 26.7% year-over-year growth, whereas Pure Sunfarms held #5 with a -14.1% sales change year over year; relative to these shifts, Broken Coast’s move from #39 to #25 indicates momentum off a lower base but still distant from the top-5 cluster. The pattern implies Broken Coast’s rank trajectory is upward yet constrained to the mid-20s unless share gains accelerate beyond the 3-rank improvement seen since July 2026 and close the gap to leaders moving 1–2 ranks within the top 5.
Notable Products
Broken Coast leans on a concentrated lineup in October 2026, with the top 10 products generating 80.3% of sales and Cherry Ztripez (7g) alone at 14.9%. That concentration sits alongside premium pricing at 26.1% above similar products, so most of its sales come from a tight, higher-priced core.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
