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Jul-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Broken Coast has shown a mixed performance across its product categories. In the Flower category, the brand experienced a slight decline in rankings from April to June, dropping from 9th to 12th position, before slightly rebounding to 11th in July. This indicates a generally stable but slightly fluctuating market presence, with sales showing a downward trend during the spring months before a slight recovery in July. On the other hand, the Pre-Roll category saw an improvement, moving from 30th in April to 26th in June, though it dipped slightly to 27th in July. The sales figures in this category suggest a growing consumer interest, as evidenced by the increasing sales numbers over the months.
In British Columbia, Broken Coast's performance in the Flower category has been on an upward trajectory, moving from 30th position in April to 23rd by July. This improvement in ranking suggests a strengthening market position, supported by a significant increase in sales from May to June. However, the Pre-Roll category tells a different story, as Broken Coast did not make it into the top 30, with rankings remaining outside the top 70. This reflects a challenge in capturing market share in this category within the province. Meanwhile, in Ontario, the brand's Flower category maintained a consistent ranking around the mid-30s, indicating a stable market presence, while the Pre-Roll category saw a decline in ranking, eventually falling out of the top 30 by July, highlighting potential issues in maintaining competitiveness in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Broken Coast has experienced fluctuations in its market position, ranking 9th in April 2025 but dropping to 12th in May and June, before slightly recovering to 11th in July. This downward trend in rank is mirrored by a decline in sales, suggesting potential challenges in maintaining market share. Notably, FIGR consistently outperformed Broken Coast, maintaining a higher rank and sales volume throughout the period. Meanwhile, Carmel showed a significant upward trajectory, climbing from 25th in April to 12th by July, indicating a strong growth momentum that could pose a threat to Broken Coast's position. Additionally, Space Race Cannabis maintained a stable rank just above Broken Coast, highlighting the competitive pressure from both established and emerging brands. These dynamics underscore the importance for Broken Coast to innovate and strategize effectively to regain and sustain its competitive edge in the Alberta Flower market.
Notable Products
In July 2025, Broken Coast's top-performing product was the Cherry Cheesecake Blunt (1g) in the Pre-Roll category, maintaining its lead from June with a notable sales figure of 11,422. Emergen Z Blunt (1g) also held its position at rank 2, showing consistent performance over the months. Platinum Pavé (3.5g) in the Flower category remained steady at rank 3, despite a slight decrease in sales compared to previous months. Milk & Cookies Pre-Roll 3-Pack (1.5g) improved its standing by one position, moving to rank 4 from rank 5 in April and June. Ruxton Pre-Roll (0.5g) re-entered the rankings at position 5, showing a slight recovery in sales after being unranked in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
