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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Broken Coast concentrated 61.16% of August 2026 sales in Flower, down 14.17% month over month but up 37.58% year over year, while Pre-Roll expanded to 38.84% share with a 73.49% month-over-month gain and a 120.31% year-over-year lift. The average price declined 2.35% year over year to $26.67, and the brand’s Flower rank sat at 14 in Alberta, indicating a middle-tier position despite a 61.08% brand-level sales increase year over year. The pattern implies a deliberate pivot toward faster-turning Pre-Rolls without fully abandoning higher-priced Flower, positioning August 2026 as a rebalancing month where mix shift, not just price, drove traction.
The 73.49% month-over-month surge in Pre-Rolls alongside a 14.17% month-over-month pullback in Flower suggests Broken Coast is trading some premium basket depth for higher unit velocity, which aligns with the 2.35% year-over-year price compression and a 120.31% year-over-year expansion in Pre-Rolls. Holding a 61.16% Flower share while ranking 14 in Alberta indicates the brand retains a sizable core in Flower even as the 38.84% Pre-Roll share grows, implying a two-tier positioning where Flower anchors brand equity and Pre-Rolls broaden reach to price-sensitive and trial-oriented shoppers.
Competitive Landscape
Broken Coast is currently ranked #28 in Ontario Flower, improving 9 positions from #37 year over year, but slipping 1 spot from #27 three months ago after peaking at #27 in June 2026; this leaves it well behind Shred, which moved from #2 to #1 with 18.6% YoY sales growth, and Spinach, which climbed from #4 to #2 alongside 27.5% YoY growth. Compared with Back Forty / Back 40 Cannabis holding #3 (up 0 ranks YoY) and Big Bag O' Buds sliding from #1 to #4 despite 1.5% YoY growth, Broken Coast’s year-over-year rank gain of 9 places alongside a quarter-on-quarter dip of 1 rank indicates recovery from 2025 levels but a stall against tier-one leaders, implying the trajectory points to mid-pack stabilization rather than a near-term return to top-25.
Notable Products
Cherry Ztripez Blunt (1g) delivered the standout move in August 2026 with a 104.8% month-over-month gain, rising to rank 2, while Blue Dream Blunt (1g) held rank 1 with a modest 1.9% uptick; in contrast, Cherry Ztripez (7g) fell 20.7% to rank 5 and Platinum Pave (7g) declined 19.3% to rank 10. Three of the top seven SKUs are Pre-Rolls, and two new 10-pack Pre-Rolls entered the top 10 at ranks 8 and 9, signaling a shift toward multi-pack convenience even as Coffee Creamer Blunt (1g) slipped 7.6% at rank 3. Blue Dream (7g) also contracted 8.8% at rank 4, while Coffee Creamer (3.5g) edged up 2.9% at rank 6, creating a divergence where Flower weakens as Pre-Rolls consolidate share around the top ranks. The pattern implies Broken Coast is tilting its commercial mix toward Pre-Rolls and multi-packs, prioritizing velocity in ready-to-smoke formats over larger Flower sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
