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Apr-2025
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Overview
Market Insights Snapshot
Broken Coast has demonstrated noteworthy performance in the Flower category across various Canadian provinces. In Alberta, the brand has shown a consistent upward trajectory, climbing from a rank of 17 in January 2025 to securing a spot within the top 10 by March, maintaining this position into April. This upward movement is indicative of a strong market presence and growing consumer preference. In contrast, British Columbia presents a more stable but less dynamic picture, with Broken Coast hovering around the 29th to 33rd rank over the same period. Meanwhile, in Ontario, the brand has made significant strides, jumping from 59th in January to 33rd by April, suggesting a robust increase in market penetration and consumer acceptance.
In the Pre-Roll category, Broken Coast's performance varies more significantly across the provinces. In Alberta, the brand has made a notable transition into the top 30 by March, though it slightly dipped to 29th in April, reflecting a competitive landscape. However, in British Columbia, Broken Coast did not manage to break into the top 30, with rankings fluctuating between 70th and 81st, indicating potential challenges in capturing a larger market share. Similarly, in Ontario, the brand remains outside the top 30, with rankings staying in the mid-70s range, which may suggest a need for strategic adjustments to boost visibility and demand in this category.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Broken Coast has shown a notable upward trajectory in its rankings from January to April 2025. Starting at 17th place in January, Broken Coast climbed to 9th by March and maintained this position in April, indicating a strong improvement in market presence. This rise in rank is accompanied by a significant increase in sales, suggesting effective strategies in capturing consumer interest. In contrast, FIGR, which started at 6th place, experienced a slight decline, moving to 8th place by March and April. Meanwhile, Big Bag O' Buds maintained a relatively stable position, ranking 6th in March and 7th in April, with sales showing a consistent upward trend. Castle Rock Farms and Space Race Cannabis also remained competitive, though they did not surpass Broken Coast's momentum. These dynamics highlight Broken Coast's successful strategies in gaining market share and improving its competitive stance in Alberta's Flower market.
Notable Products
In April 2025, the top-performing product from Broken Coast was Platinum Pavé (3.5g) in the Flower category, maintaining its number one rank from March with sales reaching 8012 units. Emergen Z Blunt (1g) held steady at the second position in the Pre-Roll category, showing a sales increase from the previous month. Cherry Cheesecake Blunt (1g) ranked third, consistent with its March position, despite a slight drop in sales figures. Ruxton Pre-Roll (0.5g) and Milk & Cookies Pre-Roll 3-Pack (1.5g) retained their fourth and fifth positions, respectively, with both products experiencing a decrease in sales compared to March. Overall, the rankings for Broken Coast products remained stable from March to April, indicating a consistent market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
