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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Broken Coast concentrated 81.37% of sales in Flower, with Pre-Roll at 18.63%, while overall brand sales grew 36.73% year over year and Flower itself advanced 56.87% YoY. Month over month, Flower expanded 17.28% versus a 10.00% MoM lift in Pre-Roll, and average price rose 6.65% YoY to $30.05. This mix shift toward higher-priced Flower (average price $52.25) alongside a 12.39% YoY decline in Pre-Roll indicates category weighting, not discounting, is driving the bulk of the brand’s May 2026 gains.
Broken Coast’s rank at 10 in Flower within Alberta, combined with an 81.37% reliance on Flower and a 56.87% YoY Flower surge, implies the brand is competing primarily on premium Flower contribution rather than breadth. With Pre-Roll holding an 18.63% share but declining 12.39% YoY despite a 10.00% MoM uptick, the brand’s near-term positioning favors defending and improving Flower rank efficiency over diversifying mix, suggesting resource allocation toward Flower could yield greater marginal gains than pushing Pre-Roll recovery.
Competitive Landscape
Broken Coast sits at rank #25 in ON Flower in May 2026, improving 11 positions from #36 year over year and rising 6 spots from #31 in February 2026, marking its peak rank to date at #25 in May 2026. Within the competitive set, Shred moved up from #2 to #1 while Back Forty / Back 40 Cannabis slipped from #1 to #2 as its sales fell 8.41% year over year, and Spinach held steady at #3 alongside 12.76% YoY sales growth, indicating Broken Coast’s ascent is occurring amid both upward and downward shifts among leaders. The pattern—an 11-rank YoY climb to a new peak and a 6-rank gain over three months alongside competitor churn at the top—implies Broken Coast is transitioning from lower-tier visibility toward mid-pack relevance, with further share capture contingent on sustaining recent momentum against incumbents.
Notable Products
Cherry Ztripez (7g) delivered the standout move in May 2026 with a 227.9% month-over-month surge to rank 3, while Coffee Creamer (3.5g) slipped 18.0% to rank 6. Blue Dream Blunt (1g) held rank 1 with a 28.3% increase, and Platinum Pave Blunt (1g) climbed 49.6% to rank 2. With four of the top ten coming from Flower and three from Pre-Roll, the mix tilts toward larger-format Flower growth anchored by Cherry Ztripez (7g), implying Broken Coast is pivoting assortment and demand capture toward value-forward Flower while keeping blunts as traffic drivers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
