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Jun-2024
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Overview
Market Insights Snapshot
Broken Coast has shown varied performance across different states and categories in recent months. In Alberta, the brand's Flower category witnessed a decline in ranking from 13th in March 2024 to 22nd by June 2024. This decline is coupled with a reduction in sales, indicating potential challenges in maintaining market share. Conversely, the Pre-Roll category in Alberta saw an improvement in April 2024, moving up to the 17th position before dropping again to 27th by June. This fluctuation suggests volatility in consumer preferences or competitive pressures in the market.
In British Columbia, Broken Coast's Flower category showed significant improvement, climbing from the 69th position in March 2024 to break into the top 30 by June 2024. This positive trend is accompanied by a steady increase in sales, reflecting growing consumer acceptance. However, the Pre-Roll category in British Columbia experienced inconsistency, with rankings fluctuating between 43rd and 61st positions, never breaking into the top 30. Meanwhile, in Ontario, the Flower category remained relatively stable around the 40th position, while the Pre-Roll category saw some improvement in April and May before declining again in June. This indicates a mixed performance across different regions and product categories, highlighting areas of strength and potential for growth.
Competitive Landscape
In the Alberta flower category, Broken Coast has experienced notable fluctuations in its rank over the past few months, affecting its competitive positioning and sales performance. In March 2024, Broken Coast was ranked 13th, but by June 2024, it had dropped to 22nd. This decline in rank is significant, especially when compared to competitors like Tweed, which improved its rank from 22nd to 20th over the same period, and Dab Bods, which maintained a relatively stable position, fluctuating between 15th and 21st. Despite these changes, Broken Coast's sales figures remained competitive, although slightly lower in June compared to earlier months. This trend suggests that while Broken Coast's market presence has weakened, it still holds a significant share of the market. Brands like Canaca and MTL Cannabis also faced rank declines, indicating a highly competitive and dynamic market landscape in Alberta's flower category.
Notable Products
In June 2024, the top-performing product from Broken Coast was Ruxton Pre-Roll (0.5g), maintaining its number one rank for the fourth consecutive month with sales of $10,864. Amnesia Haze Pre-Roll 3-Pack (1.5g) held the second position, consistent with the previous two months. Cherry Cheesecake (7g) climbed to the third spot, showing an upward trend from fourth place in May. Cherry Cheesecake Pre-Roll 5-Pack (2.5g) improved its ranking to fourth, up from fifth in May. Emergen Z Pre-Roll 5-Pack (2.5g) dropped to fifth place, down from third in the previous month, indicating a significant decline in sales.
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