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Aug-2025
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Overview
Market Insights Snapshot
Broken Coast has shown varied performance across different categories and provinces in recent months. In the Flower category in Alberta, the brand has demonstrated a positive trend, climbing from the 12th position in May 2025 to the 9th position by August 2025. This upward movement is supported by an increase in sales, reaching 550,571 CAD in August. However, in British Columbia, the Flower category saw some fluctuations, with rankings peaking at 23rd in July before dropping to 27th in August, indicating potential volatility in market positioning. The Pre-Roll category in both provinces shows a more stable yet less dominant presence, with Alberta maintaining a position within the top 30, whereas British Columbia's rankings have not entered the top 30, suggesting room for growth.
In Ontario, Broken Coast's performance in the Flower category has remained relatively stable, holding steady around the 36th to 37th ranking from May to August 2025. This consistency, however, does not translate to significant upward movement, indicating a potential plateau in this market. The Pre-Roll category in Ontario presents a different story, where the brand was ranked 86th in May and fell out of the top 30 by July, highlighting a struggle to maintain competitive positioning. This absence from the top rankings could point to challenges in market penetration or consumer preference shifts in the pre-roll segment. Overall, while Broken Coast exhibits strengths in certain regions and categories, there are clear opportunities for strategic improvement in others.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, Broken Coast has shown a positive trajectory in its rank, moving from 12th in May 2025 to 9th by August 2025. This improvement in rank is indicative of a strategic gain in market share, despite facing stiff competition. Notably, Redecan consistently outperformed Broken Coast, maintaining a higher rank throughout the period, although it experienced a slight dip from 5th to 7th place between July and August. Meanwhile, FIGR and Castle Rock Farms have fluctuated in their rankings, with FIGR dropping from 9th to 10th and Castle Rock Farms holding steady at 8th by August. Space Race Cannabis mirrored Broken Coast's initial rank but fell to 11th by August. The data suggests that Broken Coast's strategic initiatives are beginning to pay off, as evidenced by its upward movement in rank and sales, positioning it as a rising competitor in the Alberta flower market.
Notable Products
In August 2025, the top-performing product from Broken Coast was Cherry Cheesecake Blunt 1g, which maintained its first-place ranking consistently from May through August, achieving sales of 10,270 units. Emergen Z Blunt 1g held steady at the second position for three consecutive months, showing a notable increase in sales from July to August. Milk & Cookies Pre-Roll 3-Pack 1.5g rose to third place in August, improving from its fifth position in June, indicating a positive trend in sales. Platinum Pavé 3.5g ranked fourth, experiencing a slight decline from its second-place position in May. Milk & Cookies Blunt 1g re-emerged in the rankings, securing the fifth spot in August after being unranked in July, suggesting a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
