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Sep-2025
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Overview
Market Insights Snapshot
Broken Coast has shown a notable upward trajectory in the Flower category in Alberta, climbing from the 12th position in June 2025 to the 8th position by September 2025. This positive movement is complemented by a steady increase in sales over the months, indicating a strengthening presence in the market. Conversely, in British Columbia, Broken Coast's performance in the Flower category has declined, slipping from the 25th position in June to falling out of the top 30 by September. This drop is mirrored in a consistent decrease in sales figures, suggesting potential challenges in maintaining market share in this region.
In the Pre-Roll category, Broken Coast's performance has been mixed. In Alberta, the brand maintained a stable presence around the 27th position but dropped slightly to the 28th rank by September, with sales reflecting this slight downturn. Meanwhile, in Ontario, Broken Coast did not rank in the top 30 for Pre-Rolls beyond June, indicating a weaker position in this category. The absence from the top rankings in subsequent months suggests that the brand may need to reassess its strategy to capture a larger share of the Pre-Roll market in Ontario.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Broken Coast has shown a promising upward trajectory in its rankings from June to September 2025, moving from 12th to 8th position. This improvement in rank is indicative of a steady increase in sales over the months, suggesting a growing consumer preference for Broken Coast products. In contrast, Redecan and Spinach have experienced fluctuations in their rankings, with Redecan maintaining a relatively stable position around the 5th to 7th ranks, while Spinach oscillated between 5th and 6th. Notably, 3Saints made a significant leap from being outside the top 20 in June to securing the 9th position by September, indicating a rapid increase in market presence. Meanwhile, Castle Rock Farms experienced a decline, dropping from 8th to 10th place. These dynamics highlight Broken Coast's competitive edge and potential for further growth in the Alberta Flower market.
Notable Products
In September 2025, Cherry Cheesecake Blunt (1g) maintained its top position among Broken Coast products, continuing its leadership in the Pre-Roll category with sales of 8,866 units. Emergen Z Blunt (1g) held steady at the second rank, demonstrating consistent popularity over the past few months. Coffee Creamer (3.5g) emerged as a strong contender in the Flower category, securing the third rank despite not being ranked in previous months. Milk & Cookies Blunt (1g) improved its standing, climbing from fifth in August to fourth in September. Meanwhile, Milk & Cookies Pre-Roll 3-Pack (1.5g) slipped to fifth place, experiencing a noticeable decline in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
