Market Insights Snapshot
RIFF's performance varies across categories and markets. In the Beverage category, RIFF has maintained a strong presence in Saskatchewan with an impressive upward trend, climbing from the 6th rank in August 2023 to the 2nd rank in the following months. However, in Alberta, the brand has seen a slight decline in its ranking, dropping from 8th to 15th over the same period. RIFF's performance in the Flower category in Alberta has been less stellar, as it did not make the top 20 in the later months. It's worth noting that while their ranking has dropped, the sales figures have remained relatively stable.
RIFF's performance in the Pre-Roll category has been consistent in Alberta, maintaining a position in the top 40 brands. However, in Ontario, there has been a notable decline, with the brand dropping from the 50th rank to the 59th. In the Flower category, RIFF has struggled to maintain a strong position in British Columbia, hovering around the 80th rank. The brand's presence in the Vapor Pen category in British Columbia was not strong enough to place it in the top 20. However, in Saskatchewan, RIFF has shown some resilience in the Beverage category, securing the 2nd rank consistently. More details on the brand's performance can be found on their profile page.
In the Alberta Pre-Roll cannabis market, RIFF has experienced some fluctuation in rank over the period from August to November 2023. Initially ranking 29th in August, RIFF climbed to 26th in September, before falling to 37th in October and then slightly recovering to 35th in November. This indicates a downward trend in sales, as a lower rank corresponds to lower sales. Among its competitors, 1964 Supply Co has remained relatively stable, hovering around the 32nd rank, while Canaca has seen a similar decline to RIFF, falling from 30th to 38th over the same period. Saturday has shown a significant improvement, rising from 40th to 34th, and Sev7n has also improved, moving from 46th to 37th. These shifts suggest that RIFF may be losing ground to these rising competitors in the Alberta Pre-Roll market.
In November 2023, RIFF's top-selling products were the Blue Raspberry Ice Beverage (10mg THC, 355ml) and the Wild Raspberry Lemonade (10mg THC, 355ml), ranking first and second respectively. Remarkably, the Blue Raspberry Ice Beverage maintained its top position from the previous three months, selling an impressive 11,067 units in November. The Wild Raspberry Lemonade, though second, experienced a significant drop in sales from 10,571 units in October to 8,252 units in November. The third, fourth, and fifth positions were consistently held by Subway Scientist Pre-Roll (1g), Cherry Moon Pie Pre-Roll 7-Pack (3.5g), and Animal Soap Pre-Roll 7-Pack (3.5g) respectively. It's noteworthy that all these products maintained their rankings from the previous months, indicating a stable preference among RIFF customers.