RIFF

Data Snapshot: May 04, 2024
RIFF Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

56

Product Count

SKUs

RIFF

Overview

RIFF is a premium cannabis lifestyle brand from Tilray Brands, Inc., garnering attention for its high-potency products, particularly its flower with an average THC content of 19 percent and over. With a nonconventional approach, RIFF seamlessly merges community and cannabis, innovating with new offerings such as ready-to-drink, sparkling THC beverages, and partnerships with companies like SweetWater Brewing for unique, cannabis-infused products. The brand is distinguished by its commitment to the discerning cannabis consumer and its ongoing evolution within the global cannabis lifestyle market.
Product Trends

RIFF Categories

RIFF Sales

Market Insights Snapshot

RIFF Historical Sales by Category

In the competitive cannabis market, RIFF has shown notable performance across various categories and states/provinces, with a particular strength in the Beverage category. For instance, in Alberta, RIFF maintained a steady presence in the Beverage category, fluctuating slightly between the 10th and 11th ranks from January to April 2024, indicating consistent consumer preference and brand loyalty. This is contrasted by its performance in the Flower category within the same province, where it experienced a significant drop from a rank of 71 in March to 100 in April, suggesting a decrease in market competitiveness or consumer interest. Meanwhile, in Ontario, RIFF's Beverage category rankings were consistently high, staying within the top 11 spots over the four months, peaking with a rank of 9 in January and February, which underscores the brand's strong market position in populous regions.

RIFF's performance in Saskatchewan further highlights its dominance in the Beverage category, securing the 2nd and 3rd ranks from January to April, despite a slight decrease in sales over the same period. This top-tier ranking indicates a strong consumer preference for RIFF's beverage products in Saskatchewan. However, the brand's presence in the Flower category within Saskatchewan shows a different trend, with rankings at 70 in January and improving to 76 by April, despite not being ranked in February and March. This inconsistency in ranking suggests fluctuating market dynamics or strategic shifts in focus. Notably, RIFF's absence in the top 30 brands for certain categories and months, such as in the Flower category in British Columbia for February and April, points to areas where the brand could further expand its market presence or improve its competitive strategy to capture a larger share of the cannabis market.

Apr-2024 Rank
Beverage
Flower
Vapor Pens
Pre-Roll
10
100
56
11
72
79
3
76
RIFF

Competitive Landscape

In the competitive landscape of the Flower category in Ontario, RIFF has shown a notable improvement in its ranking over the first four months of 2024, moving from 90th in January to 72nd by April. This upward trend in rank is indicative of a positive sales trajectory, with sales increasing each month from January to April. Competing brands such as Kolab and Verse have shown fluctuations in their rankings, with Kolab experiencing a drop from 62nd in January to 74th in April, closely trailing RIFF, and Verse maintaining a relatively stable position, ending slightly below RIFF at 71st in April. Simply Bare has outperformed both RIFF and its other competitors in terms of rank improvement, moving from 81st in January to 68th in April, alongside a significant sales increase. A new entrant, Stunnerz, appeared in April at 75th place, indicating a competitive market with new brands continuously entering. The data suggests that while RIFF is improving in rank and sales, it operates in a highly competitive market with dynamic shifts in brand rankings and sales performance, highlighting the importance of monitoring both established and emerging competitors.

RIFF market ranking for ON Flower

RIFF

Notable Products

In April 2024, RIFF's top-performing product was the Blue Raspberry Ice Beverage (10mg THC, 355ml), maintaining its number one ranking from the previous months with sales figures reaching 9609. Following closely, the Wild Raspberry Lemonade (10mg THC, 355ml) secured the second spot, consistently holding its position as well. The third place was claimed by the Boost- THC:CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml), which saw an improvement in its ranking from fourth to third compared to March 2024. Conversely, the Boost- THC:CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG) experienced a slight drop, moving from third to fourth place. The Subway Scientist Pre-Roll (1g) remained steady at fifth place, indicating stable consumer preferences within RIFF's product lineup.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Blue Raspberry Ice Beverage (10mg THC, 355ml)
Beverage
1
1
1
1
Wild Raspberry Lemonade (10mg THC, 355ml)
Beverage
2
2
2
2
Boost- THC:CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml)
Beverage
3
3
4
3
Boost- THC:CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG)
Beverage
4
4
3
4
Subway Scientist Pre-Roll (1g)
Pre-Roll
5
5
5
5
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