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Jul-2025
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Overview
Market Insights Snapshot
RIFF's performance in the Beverage category has shown notable upward trends across several Canadian provinces. In Alberta, the brand improved its ranking from 15th in April 2025 to 12th by July 2025, indicating a steady rise in consumer preference. This positive movement is complemented by a consistent increase in sales over the same period. In contrast, RIFF's position in Ontario was more stable, maintaining its presence within the top 16 brands throughout the four months. However, a slight improvement was observed in July 2025, where they secured the 15th position, suggesting a gradual gain in market traction.
Interestingly, in Saskatchewan, RIFF made a significant entry into the top 5 by June 2025, maintaining this strong position through July. This marks a noteworthy achievement for the brand, especially given its absence in the rankings for April and May. This sudden leap could indicate a strategic shift or a successful campaign that resonated with consumers in the province. The absence of RIFF in the top 30 for earlier months in Saskatchewan, followed by this rapid ascent, highlights a potential area of interest for further exploration regarding what drove this change.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, RIFF has shown a steady presence, although it faces significant competition from brands like Keef Cola, Green Monke, and Sheeesh!. Over the months from April to July 2025, RIFF's rank fluctuated slightly between 14th and 16th place, indicating a stable yet challenging position in the market. Notably, Green Monke and Sheeesh! have consistently outperformed RIFF, with Sheeesh! even missing from the top 20 in April but quickly climbing to 13th by July. Meanwhile, Keef Cola maintained a stronger foothold, ranking consistently higher than RIFF. This competitive environment suggests that while RIFF is holding its ground, there is potential for strategic improvements to enhance its market position and sales performance in the coming months.
Notable Products
In July 2025, Blue Raspberry Ice Lemonade emerged as the top-performing product for RIFF, climbing from its consistent second position in previous months to first place, with notable sales reaching 6761 units. Wild Raspberry Lemonade, which had maintained the top spot from April to June, slipped to second place, despite its strong sales performance. The Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink held steady at third place throughout the observed months, showing consistent consumer interest. The Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink remained in fourth place, suggesting a stable but less competitive market presence. Pink Certz in the Flower category maintained its fifth position, indicating a steady yet modest demand relative to the beverage products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
