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Aug-2025
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Overview
Market Insights Snapshot
RIFF has shown a notable upward trajectory in the Beverage category in Alberta, climbing steadily from a 16th place ranking in May 2025 to 11th by August 2025. This positive movement is underscored by a significant increase in sales over the same period, suggesting a growing consumer preference for their products in this province. In contrast, their performance in Ontario has been relatively stable, maintaining a mid-tier position around the 15th to 16th rank. While sales figures in Ontario have also seen a gradual rise, the brand's ranking stability indicates a competitive market with consistent consumer interest but potentially strong competition from other brands.
In Saskatchewan, RIFF has maintained a solid 5th place in the Beverage category from June to August 2025. Although they were not ranked in the top 30 in May, their consistent presence in the top 5 in subsequent months highlights a strong market entry and sustained performance. This suggests that RIFF has found a receptive audience in Saskatchewan, despite a slight decline in sales from June to August. Overall, RIFF's performance across these provinces demonstrates their ability to adapt and grow in diverse markets, although the absence of a May ranking in Saskatchewan initially indicates challenges that were swiftly overcome.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, RIFF has shown a consistent presence, maintaining a rank of 15th in both July and August 2025, a slight improvement from its 16th position in May and June. This stability is noteworthy given the fluctuations observed among its competitors. For instance, Keef Cola experienced a drop from 11th in May to 16th in July, before slightly recovering to 14th in August. Similarly, Green Monke fluctuated between 11th and 16th positions over the same period. Meanwhile, Solei maintained a relatively stable position, ranking 12th in May and July, and 13th in June and August, with sales figures consistently higher than RIFF's. Despite these challenges, RIFF's steady improvement in sales from May to August suggests a positive trend, indicating potential for further growth and increased market share in the coming months.
Notable Products
In August 2025, the top-performing product for RIFF was Wild Raspberry Lemonade (10mg THC, 355ml), which regained its number one ranking with impressive sales of 7,033 units. This product had previously been ranked first in May and June but dropped to second in July. Blue Raspberry Ice Lemonade (10mg THC, 355ml) held the second position in August, having swapped rankings with Wild Raspberry Lemonade in July. Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml) consistently maintained its third-place ranking throughout the four months. Meanwhile, Pink Certz (7g) stayed steady in fifth place, showing a slight increase in sales from July to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
