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Sep-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, RIFF has shown a varied performance across different provinces and categories. In the Alberta beverage category, RIFF maintained a consistent rank at 16th place from June to July 2025, before improving to 11th place by August and September. This upward movement is indicative of a positive trend, likely driven by increased consumer interest or successful marketing strategies. In contrast, in Ontario, RIFF experienced a slight decline in the beverage category, dropping from 15th place in August to 17th in September. This decline might suggest competitive pressures or shifting consumer preferences within the province.
RIFF's performance in Saskatchewan presents a different picture, with the brand consistently ranking 5th in the beverage category from June to August 2025. However, the absence of a ranking in September highlights a significant change, possibly indicating a drop out of the top 30 brands, which could be a cause for concern. This lack of presence in the top rankings could reflect market challenges or a need for strategic adjustments. The brand's varying performance across these provinces underscores the dynamic nature of the cannabis market and the importance of staying attuned to regional trends and consumer demands.
Competitive Landscape
In the competitive landscape of the Beverage category in Ontario, RIFF has experienced some fluctuations in its ranking over the past few months, moving from 16th in June 2025 to 17th by September 2025. This slight decline in rank is noteworthy as it comes amidst a backdrop of stable sales figures in the earlier months, followed by a significant drop in September. RIFF's performance contrasts with that of Green Monke, which, despite a dip in sales from June to August, managed to improve its rank to 14th in September. Meanwhile, Señorita has shown a consistent presence just below RIFF, climbing to 16th place in September, potentially indicating a threat to RIFF's position. Additionally, Dulces made a notable leap from being outside the top 20 to 19th place in September, suggesting a growing competitive pressure in the market. These dynamics highlight the need for RIFF to strategize effectively to maintain and improve its market position amidst these shifting trends.
Notable Products
In September 2025, RIFF's top-performing product was Wild Raspberry Lemonade (10mg THC, 355ml) in the Beverage category, maintaining its number one rank from previous months with a sales figure of 6000. Blue Raspberry Ice Lemonade (10mg THC, 355ml) followed consistently in second place, showing a slight decline in sales from August. The Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml) remained third in the rankings, with sales continuing to decrease over the months. Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG) held its position at fourth, experiencing a significant drop in sales compared to earlier months. Pink Certz (7g) in the Flower category stayed steady at fifth place, with a modest increase in sales from June to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
