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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
RIFF’s category mix in May 2026 is concentrated in Beverage at 91.14% share with year-over-year sales down 30.06% but month-over-month up 26.71%, while Flower holds 8.66% share with year-over-year up 10.03% and month-over-month up 4.97%. Pre-Roll is a negligible 0.20% share with a 91.43% year-over-year decline and a 3.02% month-over-month uptick, indicating a long-tail presence rather than a recovery driver. Average price fell 2.81% year-over-year to $6.94 alongside a 28.82% brand sales year-over-year decline, and Beverage’s average price sits at $6.49 versus Flower at $25.94. The category pattern implies RIFF is using Beverage volume and price accessibility to stabilize month-on-month but is structurally exposed to Beverage-specific headwinds that drove the year-over-year contraction.
With Beverage dominance at 91.14% and a May 2026 Beverage rank of 15 in Alberta, RIFF’s positioning is tilted toward value-led, high-volume Beverage where a 26.71% month-over-month lift can offset only part of a 30.06% year-over-year decline. Flower’s 10.03% year-over-year growth and 4.97% month-over-month growth at an average price of $25.94 signal a premium-adjacent hedge, but its 8.66% share limits portfolio impact relative to Beverage’s scale. The mix and rank suggest RIFF’s defensible path is to leverage Beverage price elasticity while incrementally expanding Flower to reduce reliance on a single category without chasing Pre-Roll, where a 91.43% year-over-year decline indicates inefficient share of attention.
Competitive Landscape
RIFF sits at #17 in ON Beverage in May 2026 with no year-over-year rank change from #17, and no three-month movement from #17, while its peak of #9 in July 2024 marks an 8-place slide from that high-water mark; against this stagnation, Mollo moved up from #4 to #3 with a 4.55% sales YoY increase and Ray's Lemonade climbed from #7 to #4 alongside a 31.88% YoY gain, whereas category leader XMG held #1 year over year despite a -29.63% YoY sales decline; further, TeaPot advanced from #10 to #5 with 175.24% YoY growth while Versus stayed at #2 amid a -12.45% YoY sales change, indicating that RIFF’s flat rank at #17 amid upward mobility for multiple competitors points to share being redistributed away from the static middle rather than uniformly lost from the top.
Notable Products
Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG, 12oz, 355ml) posted a -60.7% month-over-month decline and slid to rank 5, while Wild Raspberry Lemonade (10mg THC, 355ml) rose 38.5% MoM and held rank 1. Blue Raspberry Ice Lemonade (10mg THC, 355ml) advanced 24.0% MoM at rank 2, placing two lemonade SKUs in the top two positions and three beverages in the top five. The $37,860 haul for Wild Raspberry Lemonade alongside the stabilization of Pink Certz (7g) at rank 4 with a 5.0% MoM uptick implies RIFF’s mix is concentrating around lemonade-led beverages with selective support from a single flower anchor while experimental CBG variants are being deprioritized.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
