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Mar-2026
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Overview
Market Insights Snapshot
RIFF's performance in the beverage category across Canadian provinces like Alberta and Ontario shows a mix of stability and slight decline. In Alberta, RIFF maintained its position at rank 15 in December 2025 and January 2026, but it did not appear in the top 30 in the subsequent months, indicating a potential drop in market presence. This absence from the rankings could signal challenges in maintaining consumer interest or increased competition in the beverage category. In Ontario, RIFF experienced a slight downward trend, moving from rank 16 in December 2025 to rank 19 by March 2026, which may reflect competitive pressures or shifts in consumer preferences within the province.
While specific sales figures for March 2026 are not disclosed, the directional movement in rankings suggests that RIFF might need to strategize to regain or improve its market position in the coming months. The decline in Ontario from rank 16 to 19 over four months might not seem drastic, but it highlights the competitive nature of the cannabis beverage market in the region. The absence of RIFF from the top 30 in Alberta after January 2026 is particularly noteworthy, as it suggests a significant drop in either sales or brand visibility. Understanding the factors behind these movements could be crucial for RIFF to enhance its performance and market share in these key regions.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, RIFF has experienced a downward trend in its rankings and sales from December 2025 to March 2026. Starting at the 16th position in December, RIFF slipped to 19th by March, indicating a need for strategic adjustments to regain its competitive edge. Meanwhile, Sense & Purpose Beverages showed a more stable performance, climbing from 19th in December to 15th in February before settling at 17th in March, suggesting a more resilient market presence. Palmetto also demonstrated a positive trajectory, moving from 20th to 18th, with a notable increase in sales by March, potentially challenging RIFF's position. Embody and Dulces remained outside the top 20 for most months, indicating less immediate threat to RIFF, but their presence highlights the competitive pressure in the market. These dynamics underscore the importance for RIFF to innovate and adapt to maintain and improve its market standing in Ontario's beverage category.
Notable Products
In March 2026, Wild Raspberry Lemonade (10mg THC, 355ml) maintained its position as the top-selling product for RIFF, continuing its streak as the number one ranked product for four consecutive months with sales of 4084 units. Blue Raspberry Ice Lemonade (10mg THC, 355ml) and Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml) also retained their second and third ranks, respectively, showing consistent performance in the beverage category. Pink Certz (7g) saw a notable improvement in sales, securing the fourth rank, up from fifth in December 2025, with its sales figures nearly doubling since February 2026. Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG, 12oz, 355ml) maintained its fifth position, indicating stable demand. Overall, the beverage category continues to dominate the top rankings, with Wild Raspberry Lemonade leading the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
