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Dec-2025
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Overview
Market Insights Snapshot
In the beverage category, RIFF has shown a varied performance across Canadian provinces. In Alberta, RIFF demonstrated a slight improvement in its ranking from September to October 2025, moving from 13th to 12th place. However, by November, the brand slipped to 15th, before recovering to 13th in December. This fluctuation suggests a competitive market environment where RIFF is maintaining a presence but facing challenges in solidifying its position. Meanwhile, in Ontario, RIFF has maintained a consistent ranking at 16th from October to December 2025, indicating a stable performance in this region. This steadiness may reflect a loyal consumer base or effective market strategies in Ontario.
Despite these rankings, it's noteworthy that RIFF's sales figures in both Alberta and Ontario have experienced a downward trend from September to November 2025, before seeing a slight recovery in December. This pattern could be indicative of seasonal influences or shifts in consumer preferences. The absence of RIFF from the top 30 rankings in any other states or provinces, if applicable, would suggest potential areas for growth or a need to reevaluate market strategies in those regions. Overall, while RIFF is maintaining a presence in key Canadian markets, the brand faces both opportunities and challenges in enhancing its competitive standing across the beverage category.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, RIFF has shown a consistent presence, maintaining its rank at 16th place from October to December 2025, after a slight improvement from 17th in September. Despite this stability, RIFF faces stiff competition from brands like Solei and Señorita, both of which consistently rank higher at 14th and 15th respectively. Notably, Sense & Purpose Beverages has shown a positive trend, climbing from 22nd in September to 18th by December, indicating a potential threat to RIFF's position if this upward trajectory continues. Meanwhile, Palmetto has improved its rank from 24th to 19th, showcasing a dynamic shift in the lower ranks that could influence market dynamics. These movements suggest that while RIFF maintains a steady rank, the competitive pressure is intensifying, necessitating strategic adjustments to enhance its market position.
Notable Products
In December 2025, RIFF's top-performing product was Wild Raspberry Lemonade with a consistent number one ranking across the last four months, achieving sales of 5464 units. Blue Raspberry Ice Lemonade held the second spot throughout this period, although its sales have seen a decline from September to December. The Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink maintained its third-place position, showing a slight increase in sales compared to November. Similarly, the Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink remained in fourth place with stable sales figures. Pink Certz, a flower product, consistently ranked fifth, but its sales have decreased significantly by December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
