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Nov-2025
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Overview
Market Insights Snapshot
In the Alberta market, RIFF's performance in the Beverage category has seen some fluctuations over the past few months. Starting with a rank of 13 in August 2025, the brand managed to improve slightly to 12 by October, before slipping back to 15 in November. This movement suggests some volatility in their positioning, possibly influenced by changing consumer preferences or competitive dynamics. Notably, despite the rank drop in November, the brand's sales figures in Alberta have decreased from their peak in September, indicating potential challenges in maintaining consumer interest or market share.
In Ontario, RIFF has maintained a relatively stable presence in the Beverage category, consistently ranking around the 16th or 17th position from August to November 2025. This steadiness might reflect a loyal customer base or effective market strategies that have kept them within the top 20 brands. However, the sales figures show a downward trend over the months, which could be a point of concern for sustaining long-term growth. Meanwhile, in Saskatchewan, RIFF appeared in the rankings only in August with a commendable 5th position, but their absence in the subsequent months' top 30 highlights a potential decline in market penetration or increased competition in that region.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, RIFF has shown a consistent, albeit modest, presence with its rank fluctuating between 16th and 17th place from August to November 2025. Despite maintaining a stable rank, RIFF's sales have been on a downward trend, with a notable decline from August to November. In contrast, Solei has consistently held the 14th rank, indicating a stronger market position, although its sales have also decreased over the same period. Meanwhile, Señorita has seen an improvement in rank, moving from 18th to 15th, suggesting a positive trajectory in consumer preference. Sense & Purpose Beverages has shown a promising upward trend, breaking into the top 20 by October. These dynamics suggest that while RIFF maintains a foothold in the market, it faces increasing competition from brands like Señorita and Sense & Purpose Beverages, which are gaining traction and could potentially challenge RIFF's market share if current trends continue.
Notable Products
In November 2025, the top-performing product for RIFF was the Wild Raspberry Lemonade (10mg THC, 355ml) in the Beverage category, maintaining its first-place ranking for the fourth consecutive month with sales of 4810 units. The Blue Raspberry Ice Lemonade (10mg THC, 355ml) also held steady at the second position, despite a decrease in sales compared to previous months. The Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml) and the Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG) continued to rank third and fourth, respectively, with consistent sales figures. Pink Certz (7g) in the Flower category remained in fifth place, showing a slight increase in sales from August to October but a slight decline in November. Overall, the rankings for RIFF's top products have remained stable over the past few months, indicating a consistent consumer preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
