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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Beverage held 90.45% mix with a month-over-month change of 8.39% in sales and a year-over-year decline of 39.52%, while Flower accounted for 9.55% mix with a 33.51% month-over-month drop but an 82.55% year-over-year increase. Despite an overall brand sales year-over-year decline of 35.99% and a 24-month contraction of 83.27%, the category split suggests Beverage remains the demand anchor as average price edged up 0.74% year over year. The thesis is that RIFF is leaning on Beverage volume recovery month over month while tolerating a lower year-over-year base, using Flower’s year-over-year rebound as a secondary pillar despite recent monthly volatility.
Positioning-wise, Beverage concentration at 90.45% alongside a Beverage year-over-year decline of 39.52% and Flower’s 82.55% year-over-year lift indicates overexposure to a softening core with a nascent hedge in Flower that is not yet stable month over month at -33.51%. The 19 rank in Beverage in Alberta combined with an average price of $7.04 and category-level pricing at $6.54 for Beverage and $26.43 for Flower implies a value-forward Beverage stance and a premium-priced Flower test that may be limiting share gains. The thesis is that RIFF’s near-term path is to defend Beverage distribution and velocity where rank is in the teens while selectively scaling Flower to smooth volatility and diversify away from a declining core.
Competitive Landscape
RIFF ranks #19 in ON Beverage in July 2026, down 2 positions year over year from #17, and unchanged versus April 2026 at #19, while its peak of #9 in July 2024 marks a 10-rank slide over two years; by contrast, Versus advanced from #3 to #1 with 18.1% year-over-year sales growth and XMG fell from #1 to #2 alongside a 37.2% year-over-year sales decline, indicating that RIFF’s flat three-month rank at #19 and multi-year descent from #9 imply a drift into the lower tier unless mix or velocity changes re-establish upward mobility.
Notable Products
Pink Certz (7g) posted a -33.5% month-over-month drop to rank 4 while Wild Raspberry Lemonade (10mg THC, 355ml) inched up 3.5% at rank 1, indicating a divergence between Flower and Beverage performance. Blue Raspberry Ice Lemonade (10mg THC, 355ml) gained 13.1% at rank 2 and Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml) rose 26.2% at rank 3, and with four of the top five slots held by Beverage SKUs the mix is concentrating around drinks. Wild Raspberry Lemonade (10mg THC, 355ml) led with $31,375 while Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG, 12oz, 355ml) added 13.9% at rank 5, reinforcing a tilt toward flavored and functional beverages over inhalables. The pattern implies RIFF is migrating share into ready-to-drink formats where incremental flavor variants and minor-cannabinoid pairings are setting the pace.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
