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Aug-2024
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Overview
Market Insights Snapshot
RIFF has shown notable performance in the Beverage category across multiple provinces, particularly in Alberta, Ontario, and Saskatchewan. In Alberta, RIFF's Beverage ranking improved from 14th in May 2024 to 10th in August 2024, indicating a steady upward trend. Similarly, in Ontario, the brand moved from 10th in May 2024 to 8th in August 2024, with sales peaking in July. Saskatchewan also witnessed a strong performance with RIFF maintaining a top 10 position throughout the months, although there was a slight dip from 3rd in June to 6th in August. These movements suggest a growing consumer preference for RIFF's Beverage offerings in these markets.
However, RIFF's performance in the Flower and Vapor Pens categories presents a mixed picture. In Alberta, the brand did not make it into the top 30 rankings for Flower after May 2024 and saw inconsistent rankings for Vapor Pens, where it was 61st in May, dropped out of the top 30 in June, reappeared in 67th in July, and again fell off the chart in August. Ontario showed a similar trend with Flower, as the brand did not appear in the top 30 after May. The Vapor Pens category in Ontario also saw a decline from 77th in May to 92nd in August. This indicates that while RIFF has a strong foothold in the Beverage category, it faces challenges in maintaining a competitive position in Flower and Vapor Pens across these provinces.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, RIFF has shown a steady improvement in its rank over the past few months, moving from 10th place in May 2024 to 8th place by August 2024. This upward trend is significant when compared to competitors such as Solei, which fluctuated between 10th and 13th place, and Bubble Kush, which made a notable jump from 18th place in June to 9th place in August. However, RIFF still trails behind Ray's Lemonade and Mary Jones, both of which consistently rank higher, with Mary Jones maintaining a strong position at 6th place throughout the period. The data suggests that while RIFF is gaining traction, there is still significant competition from higher-ranked brands, indicating a need for strategic marketing efforts to further boost its market position and sales.
Notable Products
In August 2024, the top-performing product for RIFF was Wild Raspberry Lemonade (10mg THC, 355ml), maintaining its number one rank from the previous month with sales of 9542 units. Blue Raspberry Ice Beverage (10mg THC, 355ml) secured the second spot, consistent with its ranking from July. Boost- THC:CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml) climbed to the third position from the fourth in July. Boost- THC:CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG) dropped to fourth place from its previous third position. Subway Scientist Pre-Roll (1g) remained steady at the fifth rank across all four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
