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Oct-2025
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Overview
Market Insights Snapshot
In the beverage category, RIFF has shown notable performance in certain provinces such as Alberta and Ontario. In Alberta, RIFF has experienced a steady climb, moving from the 20th position in July 2025 to the 12th position by October 2025, indicating a positive trajectory and growing consumer acceptance. This is contrasted with their performance in Ontario, where they have maintained a relatively stable presence, hovering around the 16th and 17th positions over the same period. Interestingly, in Saskatchewan, RIFF's ranking in the beverage category was strong at 5th place in both July and August 2025, but it appears they did not maintain a top 30 position in subsequent months, which could be a point of concern for the brand's market strategy in that province.
The sales data further underline the mixed performance across these markets. While Alberta saw a decline in sales from September to October 2025, this did not prevent RIFF from improving its rank, suggesting that other brands may have experienced more significant sales declines. Ontario's sales figures reflect a consistent presence but do not show the same upward momentum as seen in Alberta. The absence of RIFF from the top 30 in Saskatchewan after August could imply a strategic shift or increased competition, which might require attention to regain market share. These dynamics indicate that while RIFF is gaining ground in some areas, there are challenges and opportunities that vary significantly by region.
Competitive Landscape
In the competitive landscape of the Ontario beverage category, RIFF has shown a consistent yet challenging position, maintaining ranks of 16th and 17th over the past few months. Despite a slight improvement from 17th in July and September to 16th in August and October, RIFF's sales have experienced a downward trend, contrasting with the more stable performance of competitors like Solei, which consistently held the 14th rank. Meanwhile, Señorita has shown a positive trajectory, improving its rank from 18th in July to 15th in October, potentially indicating a growing market share. Additionally, Sense & Purpose Beverages has made notable strides, climbing from 23rd to 19th, suggesting an upward momentum that could pose a future threat. These dynamics highlight the competitive pressure RIFF faces in maintaining its market position amidst fluctuating sales and the upward trends of its competitors.
Notable Products
In October 2025, RIFF's Wild Raspberry Lemonade maintained its position as the top-performing product, continuing its dominance in the Beverage category with sales reaching 4804 units. Blue Raspberry Ice Lemonade also held steady in second place, reflecting consistent consumer preference. The Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink and Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink remained in third and fourth positions respectively, showing no change in their rankings from previous months. Pink Certz in the Flower category remained in fifth place, with a slight increase in sales over the months. Overall, the rankings for the top products have remained stable from July through October, indicating a steady consumer demand for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
