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Dec-2024
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Overview
Market Insights Snapshot
In the Canadian cannabis market, RIFF has shown varied performance across provinces and categories. In the beverage category, RIFF has maintained a consistent presence in the top 15 brands in Alberta, Ontario, and Saskatchewan. Notably, in Saskatchewan, RIFF held a strong position, consistently ranking 6th over the last three months of 2024. Meanwhile, in Ontario, the brand has seen a slight decline, dropping from 12th to 13th between September and October and maintaining that rank through December. This suggests some stability in their market position, although the slight drop in rankings could indicate increased competition or a shift in consumer preferences.
Sales trends for RIFF's beverages reveal some interesting dynamics. In Alberta, sales showed a recovery from a dip in October, moving back up in November and December, which may indicate successful marketing or seasonal demand factors at play. In contrast, Ontario's sales figures have been on a downward trend since September, although they did see a slight uptick in December. The fact that RIFF did not fall out of the top 30 in any of these provinces is a positive sign of their brand resilience, especially as they continue to navigate a competitive landscape. However, the absence from top rankings in other provinces or categories might suggest areas where the brand can explore growth opportunities or reassess its strategies.
Competitive Landscape
In the Ontario beverage category, RIFF has experienced a relatively stable yet slightly declining performance in terms of rank and sales over the last few months of 2024. RIFF maintained a consistent rank of 13th from October to December, a slight drop from its 12th position in September. This stability in rank contrasts with its competitors, such as TeaPot, which improved its position from 14th in September to 11th by December, indicating a stronger upward trajectory. Meanwhile, Keef Cola and Vacay have shown mixed performance, with Keef Cola climbing from 16th to 12th and Vacay fluctuating between 14th and 15th. Notably, Astro Lab entered the top 20 in December at 16th, suggesting emerging competition. Despite a decrease in sales from September to November, RIFF saw a slight recovery in December, though it remains behind TeaPot's significant sales growth. These dynamics highlight the competitive pressures RIFF faces and the need for strategic initiatives to regain momentum in the Ontario beverage market.
Notable Products
In December 2024, Wild Raspberry Lemonade (10mg THC, 355ml) maintained its top position in the Beverage category for RIFF, with sales reaching 6547 units, matching its September figures. Blue Raspberry Ice Lemonade (10mg THC, 355ml) consistently held the second spot throughout the last four months, showing a slight decline in sales. Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml) climbed back to third place after dropping to fourth in November. Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG) shared the third spot in December, showing variability in its rankings over the months. Notably, Tangerine Sunrise Live Resin + Diamonds Infused Pre-Roll 3-Pack (1.5g) debuted in fourth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
