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Apr-2025
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Overview
Market Insights Snapshot
RIFF's performance in the beverage category across the Canadian provinces of Alberta and Ontario shows some interesting trends over the first four months of 2025. In Alberta, the brand has experienced a slight decline in its ranking, moving from 12th in January to 15th by April. This decline is accompanied by a decrease in sales figures over the same period, suggesting potential challenges in maintaining market share in this province. On the other hand, in Ontario, RIFF has maintained a relatively stable position, consistently ranking 14th from February to April, though there was a minor drop from 13th place in January. Despite this stability in ranking, the sales figures in Ontario exhibit a positive trend, with a notable increase from March to April.
The performance of RIFF in these regions highlights both opportunities and challenges within the beverage category. The decline in Alberta suggests that RIFF may need to reassess its strategy to regain its earlier position. Meanwhile, the consistent ranking in Ontario, coupled with the recent uptick in sales, indicates a potential for growth if current strategies are effectively leveraged. The absence of RIFF from the top 30 brands in other states or provinces and categories suggests areas where the brand could expand its presence. Understanding these dynamics can provide valuable insights for stakeholders looking to capitalize on RIFF's market positioning.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, RIFF has experienced a consistent ranking at 14th place from February to April 2025, after starting the year in 13th position. This stability in rank, despite a slight decline in sales, indicates a steady presence in the market. However, RIFF faces stiff competition from brands like Keef Cola, which maintained a 12th place rank in March and April, showcasing stronger sales performance. Meanwhile, Green Monke made a significant leap from being out of the top 20 in February to securing the 13th position in April, surpassing RIFF. This suggests a dynamic shift in consumer preferences that RIFF must address to regain a competitive edge. Additionally, Astro Lab has shown a slight decline in rank but remains a close competitor, indicating that RIFF must innovate or enhance its offerings to capture more market share and improve its ranking.
Notable Products
In April 2025, the top-performing product for RIFF was Wild Raspberry Lemonade (10mg THC, 355ml) in the Beverage category, maintaining its first-place rank from the previous months with sales of 4960 units. Blue Raspberry Ice Lemonade (10mg THC, 355ml) also held steady in the second position, showing consistent performance with minor fluctuations in sales figures. Boost- THC/CBG 1:1 Tropical Burst Carbonated Drink (10mg THC, 10mg CBG 355ml) remained in third place, experiencing a slight increase in sales compared to March. Boost- THC/CBG 1:1 Vanilla Frost Carbonated Drink (10mg THC, 10mg CBG) stayed in the fourth spot, with a gradual decline in sales over the months. Subway Scientist Pre-Roll (1g) continued to rank fifth, demonstrating decreased sales in April, indicating a potential area for improvement.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
