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Apr-2025
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Overview
Market Insights Snapshot
In the Canadian market, QWEST's performance in the Flower category has shown significant fluctuations across provinces. In Alberta, QWEST experienced a downward trend, dropping from a rank of 10 in January 2025 to 20 by April 2025, indicating a decline in their market presence. This is further supported by a noticeable decrease in sales from $620,788 in January to $280,580 in April. Meanwhile, in Ontario, QWEST's Flower category has seen an upward trajectory, improving their rank from 72 in January to 57 in April. This positive movement suggests a growing acceptance and popularity of QWEST's Flower products in Ontario, despite the overall competitive landscape.
The Pre-Roll category for QWEST tells a different story across provinces. In Alberta, QWEST did not make it into the top 30 ranks, with their position slipping from 51 in January to 70 in April, reflecting challenges in maintaining a competitive edge. In British Columbia, QWEST's Pre-Roll performance was inconsistent, where they were not ranked in February but reappeared in March at rank 68, only to drop to 100 by April. Such fluctuations highlight the volatility in consumer preferences or competitive pressures in British Columbia. In contrast, in Ontario, QWEST's Pre-Roll category saw some improvement from January to February, moving from rank 98 to 72, although it later fell back to 91 by April, indicating a need for strategic adjustments to sustain growth.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, QWEST has experienced a notable decline in its market position from January to April 2025. Initially ranked 10th in January, QWEST's rank slipped to 20th by April, indicating a significant challenge in maintaining its competitive edge. This downward trend in rank is mirrored by a consistent decrease in sales over the same period. In contrast, Freedom Cannabis showed a more stable performance, maintaining a presence in the top 20, with a slight improvement from 26th in February to 19th in April. Meanwhile, LowKey made a remarkable leap from 61st in February to 21st in April, suggesting a rapid gain in market traction. Baked (Canada) and SUPER TOAST have maintained relatively stable positions, with SUPER TOAST consistently improving its rank to 18th by April. These dynamics highlight the competitive pressures QWEST faces in Alberta's Flower market, emphasizing the need for strategic adjustments to regain its former standing.
Notable Products
In April 2025, Grandi Guava (7g) maintained its top position as the leading product for QWEST, despite a slight decrease in sales to 3089. Grape Cream Cake (7g) climbed to the second spot, showing a recovery from its fifth-place ranking in March. Bubble Bath Pre-Roll 10-Pack (3.5g) remained consistent in third place, although its sales figures experienced a decline. Notably, Grandi Guava Pre-Roll 10-Pack (3.5g) entered the rankings in April, securing the fourth position. Morning Sun (7g) dropped to fifth place, continuing its downward trend from earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
