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Sep-2025
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Overview
Market Insights Snapshot
In examining the performance of QWEST across various categories and regions, notable trends emerge. In Alberta, QWEST's Flower category has seen a significant upward trajectory, improving from the 31st rank in July 2025 to 16th in September 2025. This positive movement is mirrored by a corresponding increase in sales, indicating strong market acceptance. However, in British Columbia, QWEST's Flower products experienced a decline, dropping from 48th in June to 62nd by September 2025. This suggests potential challenges in maintaining market share in this region. Additionally, QWEST's Pre-Roll category in Alberta, while improving to 55th in September, still struggles to break into the top 30, highlighting areas for potential growth.
Looking at Ontario, QWEST's ranking in the Flower category has shown some volatility, peaking at 51st in July before descending to 67th by September. This fluctuation suggests a competitive market environment, where maintaining consistent performance is challenging. In contrast, in Saskatchewan, QWEST has demonstrated more stable performance in the Flower category, achieving a rank of 28th in September, an improvement from earlier months. The absence of QWEST in the top 30 for Pre-Rolls in both British Columbia and Ontario indicates missed opportunities in these markets. These insights underscore the varying dynamics QWEST faces across different regions and product categories.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, QWEST has shown a notable fluctuation in its ranking from June to September 2025. Starting at a rank of 22 in June, QWEST experienced a dip to 31 in July, before making a significant recovery to rank 18 in August and further improving to 16 in September. This upward trend in the latter months suggests a positive response to market strategies or product offerings. In comparison, 1964 Supply Co consistently improved its rank from 17 in June to 14 in September, indicating a steady growth trajectory. Meanwhile, Shred maintained a stable presence with ranks hovering between 13 and 15, and Carmel experienced a drop from 12 in July to 20 in August, before slightly recovering to 17 in September. SUPER TOAST also showed some variability, peaking at rank 14 in July but declining to 18 by September. These dynamics highlight the competitive pressures QWEST faces, yet its recent rank improvements suggest potential for capturing greater market share if the positive trend continues.
Notable Products
In September 2025, the top-performing product for QWEST was the 35s- Grape Cream Cake Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, which climbed to the number one rank with sales reaching 3315 units. The Grape Cream Cake (7g) in the Flower category, which had previously held the top spot in July and August, came in second. The Morning Sun Pre-Roll 10-Pack (3.5g) showed a significant improvement, moving up to third place from fifth in August. Grandi Guava Pre-Roll 10-Pack (3.5g) dropped to fourth position, reflecting a decrease in sales over the months. Morning Sun (3.5g) in the Flower category rounded out the top five, maintaining a consistent presence since its debut in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
