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Dec-2025
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Overview
Market Insights Snapshot
QWEST has demonstrated a notable performance in the Alberta market, particularly within the Flower category. Over the final months of 2025, QWEST consistently improved its ranking, moving from 16th place in September to 11th by December. This upward trend is complemented by a substantial increase in sales, indicating a strengthening market presence. However, in the Pre-Roll category, QWEST faced challenges, with rankings slipping from 61st to 83rd, suggesting potential areas for strategic improvement. In the Vapor Pens category, their ranking fluctuated, peaking at 36th in November before dropping to 49th in December, reflecting a competitive landscape in this segment.
In Saskatchewan, QWEST achieved remarkable success within the Flower category, climbing from 28th place in September to an impressive 2nd place by December. This ascent highlights QWEST's strong market penetration and consumer appeal in this province. Meanwhile, in Ontario, the brand also showed positive momentum in the Flower category, improving its ranking from 70th in September to 42nd by December, accompanied by a steady increase in sales. However, in the Vapor Pens category, QWEST did not secure a top 30 position until December, finishing at 49th in British Columbia. These movements suggest that while QWEST is making significant strides in certain areas, there are still opportunities for growth and expansion across other product categories and regions.
Competitive Landscape
In the competitive landscape of the Alberta flower market, QWEST has demonstrated a notable upward trajectory in its rankings and sales performance. From September to December 2025, QWEST climbed from the 16th to the 11th position, showcasing a significant improvement in market presence. This upward movement is particularly impressive when compared to competitors like Broken Coast, which remained relatively stable around the 10th position, and FIGR, which experienced a slight decline, dropping to 12th place in December. Meanwhile, 3Saints maintained a strong position within the top 10, indicating robust sales performance. Despite the competitive pressure, QWEST's ability to enhance its rank and sales suggests a growing consumer preference and effective market strategies, positioning it as a rising contender in the Alberta flower category.
Notable Products
In December 2025, Georgia Pie (7g) maintained its position as the top-performing product for QWEST, with impressive sales figures reaching 9,100. Grape Cream Cake (7g) consistently held the second spot from October through December, showing a steady performance. Black Cherry Guava (7g) climbed back to the third position in December, after not being ranked in November. Georgia Pie Pre-Roll 10-Pack (3.5g) dropped to fourth place from its third-place ranking in November. Grape Cream CKE Live Resin Cartridge (1g) remained steady in fifth place, following a similar ranking in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
