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Aug-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, QWEST has shown varied performance across different provinces and categories. In the Alberta market, QWEST's Flower category experienced a notable improvement, moving from the 24th position in May to the 19th in August, despite a dip in July. This upward trend is indicative of a recovering demand, as August sales reached a peak, surpassing earlier months. However, the Pre-Roll category in Alberta has consistently remained outside the top 70, which could be a concern for the brand's presence in that segment. In British Columbia, QWEST's Flower category saw a decline in August, falling to the 57th position, which might suggest a shift in consumer preference or increased competition.
The performance in Ontario reveals a mixed bag for QWEST. While the Flower category maintained a relatively stable ranking, fluctuating between the 51st and 58th positions, the Pre-Roll category did not feature in the top 100 for July, indicating a potential gap in market penetration or consumer engagement. Meanwhile, in Saskatchewan, QWEST's Flower category emerged in the rankings for the first time in July at the 33rd position, though it slipped slightly to 36th in August. This new entry could signify a growing presence in the province, but sustaining and improving this position will be crucial for long-term success.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, QWEST has experienced notable fluctuations in its rank and sales performance over the months from May to August 2025. Initially ranked 24th in May, QWEST saw a dip in July to 33rd but rebounded to 19th by August, indicating a recovery in market presence. This contrasts with Simply Bare, which maintained a relatively stable ranking, peaking at 18th in August. Meanwhile, Carmel consistently outperformed QWEST, with a peak rank of 12th in July, although it fell to 20th in August. Versus also showed resilience, ending August at 17th, while Potluck demonstrated an upward trend, climbing from 33rd in May to 21st in August. These dynamics suggest that while QWEST is regaining its footing, it faces stiff competition from brands like Carmel and Versus, which have shown stronger sales performance and rank stability in the Alberta market.
Notable Products
In August 2025, Grape Cream Cake (7g) from QWEST maintained its top position in the Flower category, with sales reaching 3215 units, highlighting its consistent popularity. Grandi Guava Pre-Roll 10-Pack (3.5g) held the second rank in the Pre-Roll category, despite a decrease in sales compared to previous months. The 35s- Grape Cream Cake Pre-Roll 10-Pack (3.5g) improved its ranking to third place in the Pre-Roll category, although its sales slightly declined. Morning Sun (3.5g) debuted in the fourth position in the Flower category, while Morning Sun (7g) returned to the rankings in fifth place after not appearing in July. The rankings for these products reflect a dynamic shift, with some products maintaining their positions and others experiencing changes due to fluctuating sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
