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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, QWEST concentrated 70.64% of sales in Flower with a 33.66% year-over-year gain but a 10.39% month-over-month dip, while Pre-Roll held 24.03% share with 38.91% YoY growth and a 1.55% MoM increase. Vapor Pens sat at 4.83% share with an 8.82% MoM decline (YoY unavailable), and Concentrates remained a fringe 0.49% of mix despite a 162.34% MoM spike (YoY unavailable). With brand-level sales up 42.55% YoY alongside an 11.47% YoY drop in average price, the mix suggests volume-led expansion anchored in Flower and Pre-Roll, while category volatility at the edges signals opportunistic, not structural, movement.
The category shifts imply QWEST is leaning into value-accessible formats to defend and grow unit velocity: the MoM retreat of 10.39% in Flower against a 1.55% MoM lift in Pre-Roll hints at substitution toward smaller basket sizes, and the 11.47% YoY price decline supports that pivot. The 162.34% MoM surge in Concentrates at just 0.49% share, paired with an 8.82% MoM slide in Vapor Pens at 4.83% share, points to a test-and-learn posture rather than a reallocation of core resources; maintaining a 70.64% Flower anchor with 33.66% YoY growth while posting brand-level 42.55% YoY growth implies mix tailwinds from Pre-Roll are adding incremental reach without displacing the flagship.
Competitive Landscape
QWEST sits at rank 39 in Ontario Flower in July 2026, improving 13 positions from rank 52 year over year, and gaining 10 spots versus April 2026’s rank 49; however, it is 2 places below its peak rank 37 from June 2026 and only 1 spot ahead of that peak this month, indicating a near-term plateau. In contrast, Shred moved up from rank 2 to rank 1 while growing sales by 17.23% year over year, and Spinach climbed from rank 4 to rank 2 with 31.07% YoY sales growth, whereas Back Forty / Back 40 Cannabis fell from rank 1 to rank 4 with a -5.44% YoY sales change; relative to these shifts, QWEST’s +13 rank delta coupled with only a +2 peak proximity suggests a rebound driven by mid-tier share gains rather than top-tier displacement.
Notable Products
White Walker #2 (7g) posted the sharpest move in July 2026 with a -30.6% month-over-month decline while holding a tied rank position at 5, and Crash Glow (7g) fell -16.1% at rank 8; in contrast, Vision Pre-Roll 2-Pack (2g) rose +40.2% to rank 1, indicating mix volatility skewing away from certain Flower SKUs. Georgia Pie (7g) in Flower edged up +3.0% at rank 2 while Platinum Gas (7g) slipped -7.5% at rank 3, and Georgia Pie Pre-Roll 10-Pack (3.5g) dipped -8.1% at rank 5; three of the top ten are Pre-Roll SKUs, with Georgia Pie Pre-Roll 5-Pack (2.5g) up +38.2% at rank 7 and Vision Pre-Roll 2-Pack (2g) contributing $45,949. The pattern implies QWEST is pivoting toward Pre-Rolls for near-term velocity while heavier Flower formats absorb sharper downswings, concentrating demand in convenience-oriented packs and selective flagship Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
