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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, QWEST concentrated 72.67% of sales in Flower, where year-over-year growth was 56.39% but month-over-month dropped 10.85%, while Pre-Roll held 21.33% share with 16.44% YoY and a 54.77% MoM surge. Vapor Pens accounted for 5.86% share with a 28.30% MoM decline and no YoY baseline, and Concentrates remained at 0.14% share with a 0.49% MoM uptick and no YoY baseline; combined, these shifts produced brand-level sales growth of 54.35% YoY alongside a 1.14% YoY rise in average price. With Flower ranked 8th in Saskatchewan and AB as the top market, the mix suggests reliance on higher-priced Flower at $42.62 while the May 2026 MoM contraction contrasts with Pre-Roll expansion, implying a pivot point where Pre-Roll momentum can offset Flower volatility.
The pattern implies QWEST’s positioning is anchored in premium-priced Flower while leaning into scale-through Pre-Roll to stabilize monthly variability: the 10.85% MoM pullback in Flower against a 54.77% MoM Pre-Roll lift indicates basket diversification that can guard rank in Flower at position 8 even if unit elasticity rises. With Vapor Pens down 28.30% MoM at a $40.99 price point and Concentrates flat at 0.14% share despite a 0.49% MoM gain, the portfolio signals selective category commitment: pushing Pre-Roll share above 21.33% while maintaining Flower above 70% share can protect the 54.35% brand YoY growth and a 1.14% YoY price increase without diluting the Flower-led identity.
Competitive Landscape
QWEST sits at rank #20 in AB Flower for May 2026, a 4-position improvement from #24 year over year, but a 3-position slide from #17 in February 2026, indicating short-term slippage within a longer recovery arc. While QWEST’s peak of #6 in August 2024 underscores prior ceiling, competitors are moving in opposite directions: Pure Sunfarms climbed from #5 to #1 with a 45.9% year-over-year sales increase, whereas Good Supply fell from #1 to #2 amid a 21.2% decline, and Back Forty / Back 40 Cannabis dropped from #2 to #4 with a 33.6% decrease. The mix of upward mobility at the top and contraction among legacy leaders suggests QWEST’s YoY rise of 4 ranks leaves headroom for re-entry into the teens if it converts competitor share losses into sustained gains, but the 3-month slide implies execution needs to tighten to avoid drifting further from its prior #6 peak.
Notable Products
Lazer Jet (7g) posted the steepest decline in May 2026 at -21.4% MoM while slipping to rank 6, and Georgia Pie (7g) fell -16.2% MoM at rank 3, indicating pressure on mid-tier Flower velocity. White Walker #2 (7g) also contracted -11.9% MoM yet held rank 1, whereas Vision Pre-Roll 2-Pack (2g) was essentially flat at -0.0% MoM in rank 2. With six of the top ten coming from Flower and four from Pre-Roll, the mix tilts heavily toward bulk Flower even as Pre-Roll share in the top ten remains stable; the pattern implies QWEST is leaning on flagship Flower for scale while Pre-Rolls act as a steadier buffer against monthly volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
