Market Insights Snapshot
QWEST, a prominent cannabis brand, has shown varying performance across different states and categories. In Alberta, QWEST has seen a steady decline in the Concentrates category, moving from rank 28 in August 2023 to rank 45 in November 2023. The Flower category, however, has remained relatively stable, with a slight improvement from rank 69 in October to rank 58 in November. Meanwhile, in the Pre-Roll category, the brand has seen a downward trend, moving from rank 36 in August to rank 56 in November. It's worth noting that despite the drop in rankings, the sales in the Flower category bounced back in November, reaching almost the same level as in August.
Turning our attention to British Columbia and Ontario, QWEST's performance in the Concentrates category shows a downward trend. In Ontario, the brand moved from rank 61 in August to rank 77 in November. The Flower category, however, shows a slight improvement in November, moving up to rank 54 from rank 64 in the previous two months. Interestingly, in Saskatchewan, QWEST is performing exceptionally well, especially in the Flower and Pre-Roll categories, with the brand ranking in the top 5 in November 2023. This suggests that the brand's offerings are particularly resonating with consumers in this region.
In the Pre-Roll category for Saskatchewan, QWEST has maintained a steady second rank from August to November 2023, demonstrating a consistent performance. However, it's worth noting that General Admission has consistently outperformed QWEST, holding the top spot throughout the same period. While QWEST's sales have remained relatively stable, General Admission's sales have seen a downward trend, suggesting a potential opportunity for QWEST to close the gap. Meanwhile, Good Supply and Back 40 Cannabis have been fluctuating between the third and fourth ranks, with Back 40 Cannabis showing a slight increase in sales over the period. Despite this competition, QWEST's consistent second-place standing indicates a strong position within the Saskatchewan Pre-Roll market.
In November 2023, QWEST's top-performing product was the Orange Tangie Live Resin Infused Pre-Roll 4-Pack (2g), maintaining its first place ranking from previous months with an impressive sales figure of 16,735 units. The Blueberry Syrup Pre-Roll 7-Pack (3.5g) jumped up in the rankings to secure the second spot, showing a significant improvement from its fifth position in October. The Family Pack Pre-Roll 4-Pack (2g) consistently performed well, holding onto the third spot for three consecutive months. New entries to the top five include the PS Cheetah Pre-Roll 3-Pack (1.5g) and the Grande Guava (3.5g), which ranked fourth and fifth respectively. These product rankings indicate a strong preference for pre-roll products among QWEST's customers.