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Sep-2025
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Overview
Market Insights Snapshot
In Alberta, Pure Sunfarms has maintained a strong presence in the Flower category, consistently ranking within the top 10 brands. Although they saw a slight dip from 4th to 6th place in August 2025, they quickly regained their footing by moving up to 5th place in September. This resilience is notable given the competitive nature of the market. However, their performance in the Pre-Roll category has been less stable, with a consistent decline from 20th place in June to 30th place by September, indicating potential challenges in maintaining market share in this category.
In Ontario, Pure Sunfarms has shown remarkable consistency in the Flower category, holding steady at 5th place across all months from June to September 2025. This stability suggests a strong brand presence and consumer loyalty in the province. Conversely, in Saskatchewan, the brand's performance in the Flower category has been more volatile. Despite not being in the top 30 in June, they surged to 11th place by July and reached 9th place in August, only to drop to 12th in September. Such fluctuations could imply both opportunities and challenges for Pure Sunfarms as they navigate the Saskatchewan market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Sunfarms consistently held the 5th position from June to September 2025, showcasing stability in its market presence. However, it faced stiff competition from brands like Shred and Big Bag O' Buds, which not only maintained higher rankings but also demonstrated fluctuating sales trends. Notably, Big Bag O' Buds experienced a peak in August, briefly overtaking Shred for the top spot, before both brands saw a decline in September. Meanwhile, The Original Fraser Valley Weed Co. and SUPER TOAST showed varied performance, with The Original Fraser Valley Weed Co. maintaining a steady 6th rank and SUPER TOAST fluctuating between 6th and 9th positions. This competitive environment suggests that while Pure Sunfarms remains a strong contender, there is potential for growth by analyzing and adapting to the strategies of higher-ranked competitors.
Notable Products
In September 2025, Pure Sunfarms maintained its strong market presence with the Pink Kush Pre-Roll 10-Pack (3g) leading the sales ranking in the Pre-Roll category, achieving the top spot for the fourth consecutive month with sales of 33,082 units. The Pink Kush (3.5g) in the Flower category also retained its consistent second place ranking, showing a slight increase in sales compared to August. The Pink Kush (7g) saw a notable rise in sales, securing third place again, indicating a steady demand. Blue Dream Pre-Roll 10-Pack (3g) held its fourth position, although it experienced a significant drop in sales from previous months. Lastly, the Pink Kush Pre-Roll 3-Pack (1.5g) remained stable at fifth place, maintaining its ranking from June through September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
