Market Insights Snapshot
In Alberta, Pure Sunfarms has shown a consistent performance in the Flower category, moving from the 6th rank in July 2023 to the top position by October 2023. This significant jump reflects a positive trend in sales. However, the brand seems to be struggling in the Edible category, with a slight improvement in ranking from 30th to 26th over the same period, but a decrease in sales. In the Pre-Roll and Vapor Pens categories, the brand has maintained a position within the top 12, showing a stable presence in these categories.
Looking at the performance in British Columbia, Pure Sunfarms has seen a slight downward trend in the Flower category, dropping from the 2nd rank in July to 6th in October 2023. In the Edible category, the brand was not in the top 20 in October, indicating room for improvement. The Oil category shows a steady performance, hovering around the 6th to 8th positions. Interestingly, the brand's ranking in the Vapor Pens category has seen a significant drop from 12th to 19th, suggesting a possible challenge in this category within the British Columbia market.
In the Ontario flower category, Pure Sunfarms consistently maintains a rank within the top 5 brands from July to October 2023, indicating a strong presence in the market. However, it's noteworthy that Pure Sunfarms has been outperformed by Good Supply, Shred, and The Original Fraser Valley Weed Co., with the latter showing an upward trend in rank. MTL Cannabis is another competitor that trails Pure Sunfarms in rank but has maintained a steady position. While Pure Sunfarms' sales have shown a slight decline over these months, it's important to note that the brand still holds a significant market share compared to lower-ranking competitors. This data provides a snapshot of the competitive landscape Pure Sunfarms is operating in, highlighting the need for strategic initiatives to improve its rank and sales in the Ontario flower category.
In October 2023, the top-performing product from Pure Sunfarms was the Pink Kush Pre-Roll 10-Pack (3g) with sales figures reaching 46,869 units. This product maintained its number one ranking from previous months. The second and third highest selling products were Pink Kush (3.5g) and Pink Kush (7g) respectively, both categorized as Flower. The Pink Kush Pre-Roll 3-Pack (1.5g) held the fourth position, improving from its fifth place in July 2023. The Blue Dream Pre-Roll 10-Pack (3g), however, experienced a slight dip in rankings, moving from third in July 2023 to fifth in October 2023.