Trend
Neutral
Oct-2023 Sales
$10M+
Product Count
231
Updated
11/2/2023
Markets

Pure Sunfarms

Pure Sunfarms is a specialist, BC-based cannabis brand cultivating unique, potent strains in sunlit, state-of-the-art greenhouses in Fraser Valley and producing high-quality vapes from pure cannabis. As a wholly-owned subsidiary of Village Farms International, the company concentrates on delivering an elevated cannabis experience to consumers through the growth of exotic genetic variants obtained from monitoring hundreds of strain trials. The brand, while committed to growth, has been noted for its robust economic performance and strict adherence to Canada's intricate cannabis regulations, thereby underscoring their standing as a conscious and responsible player in the industry.
Pure Sunfarms Historical Sales by Category

Market Insights Snapshot

In Alberta, Pure Sunfarms has shown a consistent performance in the Flower category, moving from the 6th rank in July 2023 to the top position by October 2023. This significant jump reflects a positive trend in sales. However, the brand seems to be struggling in the Edible category, with a slight improvement in ranking from 30th to 26th over the same period, but a decrease in sales. In the Pre-Roll and Vapor Pens categories, the brand has maintained a position within the top 12, showing a stable presence in these categories.

Looking at the performance in British Columbia, Pure Sunfarms has seen a slight downward trend in the Flower category, dropping from the 2nd rank in July to 6th in October 2023. In the Edible category, the brand was not in the top 20 in October, indicating room for improvement. The Oil category shows a steady performance, hovering around the 6th to 8th positions. Interestingly, the brand's ranking in the Vapor Pens category has seen a significant drop from 12th to 19th, suggesting a possible challenge in this category within the British Columbia market.

Oct-2023 Rank
Edible
Flower
Oil
Pre-Roll
Vapor Pens
26
1
12
11
10
6
7
9
19
29
4
20
6
11
12
10
21
43

Competitive Landscape

In the Ontario flower category, Pure Sunfarms consistently maintains a rank within the top 5 brands from July to October 2023, indicating a strong presence in the market. However, it's noteworthy that Pure Sunfarms has been outperformed by Good Supply, Shred, and The Original Fraser Valley Weed Co., with the latter showing an upward trend in rank. MTL Cannabis is another competitor that trails Pure Sunfarms in rank but has maintained a steady position. While Pure Sunfarms' sales have shown a slight decline over these months, it's important to note that the brand still holds a significant market share compared to lower-ranking competitors. This data provides a snapshot of the competitive landscape Pure Sunfarms is operating in, highlighting the need for strategic initiatives to improve its rank and sales in the Ontario flower category.

Pure Sunfarms market ranking for ON Flower

Notable Products

In October 2023, the top-performing product from Pure Sunfarms was the Pink Kush Pre-Roll 10-Pack (3g) with sales figures reaching 46,869 units. This product maintained its number one ranking from previous months. The second and third highest selling products were Pink Kush (3.5g) and Pink Kush (7g) respectively, both categorized as Flower. The Pink Kush Pre-Roll 3-Pack (1.5g) held the fourth position, improving from its fifth place in July 2023. The Blue Dream Pre-Roll 10-Pack (3g), however, experienced a slight dip in rankings, moving from third in July 2023 to fifth in October 2023.

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
Pink Kush Pre-Roll 10-Pack (3g)
Pre-Roll
1
1
1
1
Pink Kush (3.5g)
Flower
2
2
2
2
Pink Kush (7g)
Flower
4
4
3
3
Pink Kush Pre-Roll 3-Pack (1.5g)
Pre-Roll
5
5
4
4
Blue Dream Pre-Roll 10-Pack (3g)
Pre-Roll
3
3
5
5
View product & sales data

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