.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pure Sunfarms concentrated 69.71% of May 2026 sales in Flower with 12.47% year-over-year growth and 6.74% month-over-month growth, while Pre-Roll accounted for 30.26% share with faster 17.01% YoY and 14.33% MoM gains; in contrast, Oil fell 81.26% YoY to a 0.02% share and Vapor Pens, despite a 98.59% MoM rebound, sat at a 0.01% share after a 98.43% YoY drop. With average prices up 4.20% YoY and the brand up 13.14% YoY overall, the mix skews toward higher-velocity Flower and accelerating Pre-Roll, implying a deliberate tilt toward core inhalables while exiting or deemphasizing Oil and maintaining only experimental presence in Vapor Pens.
That mix, combined with a Flower rank of 1 in Alberta and a top-market concentration in ON, positions Pure Sunfarms as a value-scale leader in Flower while using Pre-Roll’s 17.01% YoY and 14.33% MoM momentum to expand basket reach; the simultaneous 81.26% YoY decline in Oil and sub-0.01% share in Vapor Pens signal resource reallocation away from low-yield formats. The implication is a focused competitiveness anchored in Flower leadership and Pre-Roll expansion, with price discipline (+4.20% YoY) supporting mix-upside without overexposing the portfolio to niche categories that contributed less than 0.03% combined share.
Competitive Landscape
Pure Sunfarms sits at rank #6 in ON Flower in May 2026, down 1 position YoY from #5, and flat versus February 2026 at #6; the brand remains 3 positions below its peak of #3 from May 2024 and trails a top tier where Shred rose from #2 to #1 while growing sales 9.7% YoY and Back Forty / Back 40 Cannabis fell from #1 to #2 with sales down 8.4% YoY, indicating that leadership churn is occurring above a stalled mid-pack. With The Original Fraser Valley Weed Co. jumping from #10 to #5 alongside a 26.3% YoY sales lift and Spinach holding at #3 with 12.8% YoY growth, Pure Sunfarms’ 1-rank YoY slippage and 3-rank gap to its May 2024 peak imply share is being redistributed upward toward faster-growing rivals and that regaining a top-5 position will likely require outpacing incumbents that are currently adding 9–26% YoY.
Notable Products
West Coast Classics - Blue Dream and Pink Kush Pre-Roll 10-Pack (5g) posted a 71.4% month-over-month gain to rank 5 in May 2026, outpacing the 16.3% rise for Pink Kush Pre-Roll 10-Pack (3g) at rank 1 and reversing the -5.0% dip for Pink Kush Pre-Roll 10-Pack (3.5g) at rank 3. With Pre-Rolls occupying ranks 1, 3, 5, 7, 8, and 10, the concentration of six Pre-Roll SKUs in the top ten signals a pivot toward multi-pack inhalables that can absorb price-sensitive swings while driving velocity at higher pack sizes.
In Flower, Pink Kush (7g) slid -8.7% to rank 4 while Pink Kush (3.5g) grew 9.6% to rank 2, and Pink Kush (28g) was effectively flat at -0.7% at rank 6. Kush God (3.5g) added 12.3% at rank 9, indicating trade-up pressure is uneven across sizes, and the divergence between +9.6% for 3.5g and -8.7% for 7g implies assortment optimization should emphasize entry and premium-flavor sizes over mid-size formats to stabilize share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
