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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Pure Sunfarms concentrated 62.46% of sales in Flower, down 15.43% year over year and 4.80% month over month, while Pre-Roll expanded to 36.67% share with 30.04% YoY growth and 12.68% MoM growth; Vapor Pens, though only 0.87% share, surged 556.03% YoY and 279.14% MoM. Average price fell 4.26% YoY to $31.998, with Flower pricing at $48.31 and Pre-Roll at $20.29, indicating a mix shift toward lower-priced units alongside volume-led gains in Pre-Roll; the pattern implies the brand is leaning on Pre-Roll momentum to offset Flower contraction, compressing blended price while preserving breadth via a nascent Vapor Pens entry.
The category tilt suggests repositioning from a Flower-led portfolio toward value-accessible formats, as Pre-Roll’s 12.68% MoM growth outpaced Flower’s 4.80% MoM decline and secured 36.67% share, while the 556.03% YoY spike in Vapor Pens offers a small-share, high-trajectory adjacency; coupled with a 15.43% YoY drop in Flower and a 4.26% YoY decline in average price, the mix implies competitive emphasis on wallet-entry products and convenience formats that can defend rank 4 in Flower in Alberta by diversifying trip missions without overexposing margin to premium Flower volatility.
Competitive Landscape
Pure Sunfarms sits at rank #6 in ON Flower in July 2026, down 1 position year over year from #5, and unchanged versus three months ago at #6, indicating a stall below its historical peak of #4 last reached in April 2025; meanwhile, Shred holds #1 after climbing from #2 year over year with a 17.2% YoY sales increase, and Spinach advanced from #4 to #2 on 31.1% YoY growth, while Back Forty / Back 40 Cannabis slid from #1 to #4 with a 5.4% YoY sales decline; this combination—Pure Sunfarms slipping 1 rank YoY while two rivals gained 1–2 ranks—implies that holding at #6 without upward movement risks further share erosion unless the brand reclaims momentum toward its prior #4 peak.
Notable Products
With no SKU posting a month-over-month gain above 50% in July 2026, the steepest movement was a decline: Big Hits Duo (Kush God X Big White) Pre-Roll 10-Pack (5g) fell 1.2% MoM and slid to rank 9, while Pink Kush Pre-Roll 10-Pack (3g) rose 19.8% to hold rank 1. Pink Kush (7g) advanced 18.7% MoM to rank 4 and Pink Kush (3.5g) added 10.0% at rank 2, and five of the top ten are Pre-Roll SKUs, signaling a tilt toward multi-pack inhalables. West Coast Classics - Blue Dream and Pink Kush Pre-Roll 10-Pack (5g) climbed 35.9% to rank 5, even as the Blue Dream Pre-Roll 10-Pack (3g) entered at rank 10 with $111,210, pointing to a portfolio where Pink Kush-led formats anchor volume while line extensions test price tiers and pack sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
