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Aug-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, Pure Sunfarms has demonstrated a robust performance, particularly in the Flower category. In Ontario, the brand consistently maintained its position at rank 5 from May to August 2025, indicating stable consumer demand. In Alberta, Pure Sunfarms showed a slight fluctuation, moving from rank 4 in June and July to rank 5 in May and August, which suggests a competitive landscape in this province. Meanwhile, in British Columbia, the brand experienced a modest improvement, advancing from rank 9 in May to rank 8 in August, reflecting a positive trend in consumer preference. However, in Saskatchewan, Pure Sunfarms did not appear in the top 30 until July, where it debuted at rank 11 and improved to rank 8 by August, indicating a growing presence in this province.
In the Pre-Roll category, Pure Sunfarms has faced more challenges. In Alberta, the brand's ranking slipped slightly from 18 in June to 23 in August, suggesting that competition in this category is fierce. A similar pattern is observed in British Columbia, where the brand's rank fluctuated, ending at 22 in August. In Ontario, Pure Sunfarms maintained a consistent presence, holding the 11th and 12th positions throughout the observed months, which indicates a steady, albeit not leading, market position. The absence of rankings in Saskatchewan for the Pre-Roll category suggests that the brand has yet to establish a significant foothold in this segment in the province. This varied performance across provinces highlights the differing consumer preferences and competitive dynamics in Canada's cannabis market.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Pure Sunfarms consistently held the 5th rank from May to August 2025, demonstrating stable performance amidst a dynamic market. Notably, Back Forty / Back 40 Cannabis experienced a decline from the top position to 3rd place by August, which could indicate shifting consumer preferences or increased competition. Meanwhile, Spinach maintained its 4th position, showing resilience despite fluctuations in sales. Redecan and The Original Fraser Valley Weed Co. both improved their rankings, with Redecan climbing from 10th to 7th and The Original Fraser Valley Weed Co. from 9th to 6th, reflecting their growing market presence. These shifts highlight the competitive pressures Pure Sunfarms faces, as it seeks to maintain its rank and capitalize on its consistent sales growth in a rapidly evolving market.
Notable Products
In August 2025, Pure Sunfarms' top-performing product was the Pink Kush Pre-Roll 10-Pack (3g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales reaching 40,184 units. The Pink Kush (3.5g) in the Flower category consistently held the second position, although its sales slightly decreased from May to August. The Blue Dream Pre-Roll 10-Pack (3g) remained steady at the third position, showing a slight decline in sales from July to August. The Pink Kush (7g) in the Flower category ranked fourth throughout the period, experiencing a small increase in sales in August. Lastly, the Pink Kush Pre-Roll 3-Pack (1.5g) consistently ranked fifth, with a minor sales improvement in August compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
