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Nov-2025
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Overview
Market Insights Snapshot
In Alberta, Pure Sunfarms has shown a consistent upward trajectory in the Flower category, improving from a rank of 6th in August 2025 to 3rd by November 2025. This positive movement indicates a strengthening position in the market, supported by a steady increase in sales, culminating at approximately $1,029,568 in November. However, the Pre-Roll category tells a different story, where Pure Sunfarms fell out of the top 30 brands, dropping from 27th in October to 36th in November. This decline suggests challenges in maintaining a competitive edge in the Pre-Roll market within Alberta.
In British Columbia, Pure Sunfarms maintained a stable presence in the Flower category, remaining within the top 10 rankings, although experiencing a slight dip to 9th in October before returning to 8th in November. This stability is a positive sign amidst fluctuating sales figures. Conversely, the Pre-Roll category saw Pure Sunfarms fall out of the top 30 by October, with a slight recovery to 37th by November. Meanwhile, in Ontario, Pure Sunfarms consistently ranked within the top 6 for the Flower category, though experiencing a small slip to 6th in November. This performance is contrasted by a steady position in the Pre-Roll category, where the brand held its ground at 18th place for both October and November, despite decreasing sales figures.
Competitive Landscape
In the Ontario flower category, Pure Sunfarms experienced a slight decline in rank from 5th place in August through October 2025 to 6th place in November 2025. This shift occurred as The Original Fraser Valley Weed Co. improved its position, moving from 6th to 5th place in November. Despite this change, Pure Sunfarms maintained a consistent presence within the top 6 brands, indicating a stable market position. However, the brand saw a decrease in sales from October to November, which could be attributed to the competitive pressure from brands like Big Bag O' Buds, which consistently held a higher rank, and Versus, which showed a steady upward trend in rankings. This competitive landscape suggests that while Pure Sunfarms remains a strong player, there is a need for strategic initiatives to regain and enhance its market share in the coming months.
Notable Products
In November 2025, Pink Kush (3.5g) emerged as the top-performing product for Pure Sunfarms, climbing to the number one rank with sales reaching 24,846 units. The Pink Kush Pre-Roll 10-Pack (3g), previously holding the top spot from August to October, dropped to second place as its sales decreased. Pink Kush (7g) maintained a steady position at third place throughout the four-month period. Notably, Pink Kush Pre-Roll 3-Pack (1.5g) improved its rank to fourth place in November, marking a return to the top five after an absence in October. Pink Kush (28g) remained consistently ranked fifth since its debut in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
