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Jul-2025
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Overview
Market Insights Snapshot
Pure Sunfarms has shown a consistent performance in the Alberta market, particularly in the Flower category, where they maintained a strong position, moving from rank 5 in April to rank 4 by June and July 2025. This upward trend is mirrored by a steady increase in sales figures, indicating growing consumer preference. In contrast, their performance in the Pre-Roll category in Alberta has been more volatile, with rankings fluctuating between 18 and 23 over the same period. This inconsistency suggests a potential area for strategic improvement to solidify their standing in the Pre-Roll segment.
In Ontario, Pure Sunfarms has maintained a robust presence in the Flower category, consistently ranking at or near the top 5, which speaks to their strong market penetration and brand loyalty in this region. However, their performance in the Pre-Roll category, while stable, remains outside the top 10, indicating room for growth. Meanwhile, in Saskatchewan, the brand's Flower category ranking experienced a notable rebound from missing the top 30 in May to reaching rank 10 by July, highlighting a significant recovery and potential untapped market opportunities. These dynamics across different provinces underscore the varying levels of brand strength and market engagement, offering insights into regional strategies that could be optimized for better overall performance.
Competitive Landscape
In the competitive landscape of the Ontario flower market, Pure Sunfarms consistently maintained its position at rank 5 from May to July 2025, despite facing stiff competition. Notably, Spinach held a steady rank of 3 and 4 during the same period, indicating a robust market presence with higher sales figures. Meanwhile, Big Bag O' Buds showed significant upward momentum, climbing from rank 7 in April to rank 3 by July, surpassing Pure Sunfarms in both rank and sales. Although Redecan and The Original Fraser Valley Weed Co. experienced fluctuations in their rankings, they did not pose a direct threat to Pure Sunfarms' position. This stable ranking for Pure Sunfarms, coupled with a consistent increase in sales from April to July, suggests a solid brand loyalty and effective market strategy amidst a dynamic competitive environment.
Notable Products
In July 2025, Pure Sunfarms' top-performing product was Pink Kush Pre-Roll 10-Pack (3g) in the Pre-Roll category, consistently maintaining the number one rank from April through July with sales reaching 37,914 units. Closely following, Pink Kush (3.5g) in the Flower category held steady in the second position throughout these months. Blue Dream Pre-Roll 10-Pack (3g) showed a notable performance by climbing to the third rank in June and maintaining it in July, indicating a positive trend in consumer preference. Pink Kush (7g) in the Flower category remained in the fourth position, showing stable performance over the months. Lastly, Pink Kush Pre-Roll 3-Pack (1.5g) consistently ranked fifth, suggesting a steady, albeit lower, demand compared to the other top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
