.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pure Sunfarms has demonstrated a strong performance in the Alberta market, particularly within the Flower category. The brand maintained a steady presence, moving from 4th to 6th place in August before climbing back to 4th by October. This resilience in the rankings suggests a robust demand for their Flower products in Alberta, with sales figures reflecting a slight dip in August but rebounding in October. Conversely, in the Pre-Roll category, Pure Sunfarms initially fell out of the top 30 in August and September, indicating challenges in maintaining market share. However, a return to 27th place in October shows potential for recovery.
In Ontario, Pure Sunfarms consistently held the 5th position in the Flower category, underscoring their stable market presence and consumer loyalty. Despite fluctuations in sales, this consistency in ranking highlights the brand's strong foothold in the province. Meanwhile, in the Pre-Roll category, the brand experienced a decline, dropping from 13th in July to 18th by October. This downward trend suggests increased competition or shifting consumer preferences. In British Columbia, Flower sales saw a dip in October, resulting in a drop to 9th place, while the Pre-Roll category saw a significant decline, falling out of the top 30 by October, which may indicate a need for strategic adjustments in this market.
Competitive Landscape
In the Ontario flower category, Pure Sunfarms consistently held the 5th rank from July to October 2025, demonstrating stability in a competitive market. Despite a slight dip in sales in September, Pure Sunfarms rebounded in October, indicating resilience and potential for growth. Notably, Shred maintained a higher rank, though it dropped from 2nd to 3rd place in October, suggesting a potential opportunity for Pure Sunfarms to close the gap. Meanwhile, Big Bag O' Buds experienced a more volatile ranking, peaking at 1st in August but falling to 4th by October, which could indicate market shifts that Pure Sunfarms might leverage. Other competitors like The Original Fraser Valley Weed Co. and SUPER TOAST remained consistently lower in rank, suggesting that Pure Sunfarms holds a strong position among mid-tier brands in Ontario's flower market.
Notable Products
In October 2025, Pure Sunfarms' top-performing product was the Pink Kush Pre-Roll 10-Pack (3g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 30,413 units. The Pink Kush (3.5g) in the Flower category remained in second place, showing a slight increase in sales compared to September. The Pink Kush (7g) also held steady in the third position, continuing its upward trend in sales over the past few months. Notably, the Pink Kush (28g) entered the rankings in October, debuting in fifth place. The Blue Dream Pre-Roll 10-Pack (3g) stayed in fourth place, although its sales figures have been declining since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
