.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian cannabis market, Pure Sunfarms has demonstrated a robust performance, particularly in the Flower category. In Alberta, the brand maintained a consistent presence, ranking fifth from February to April 2025, with a notable increase in sales from $844,970 in February to $919,140 in April. This stability in rankings indicates a strong foothold in the market. Meanwhile, in British Columbia, Pure Sunfarms improved its Flower category ranking from 11th in February to an impressive 8th by April, demonstrating their growing popularity in the region. The brand's performance in Ontario is particularly noteworthy, as it consistently held the 4th position across all months, underscoring its strong market presence and consumer loyalty in this province.
Conversely, the Pre-Roll category presented more challenges for Pure Sunfarms. In Alberta, the brand experienced a decline in its Pre-Roll rankings, dropping from 15th in January to 22nd by April, indicating potential competition or shifts in consumer preferences. However, in British Columbia, the brand maintained a steady position, ranking 19th in both March and April, suggesting a stable, albeit modest, market share. In Ontario, Pure Sunfarms saw a slight decline in Pre-Roll rankings from 10th in January to 12th by April, yet sales continued to grow, reflecting potential opportunities for growth in this category. Notably, in Saskatchewan, the brand was absent from the top 30 in the Flower category for February and March, but re-emerged in April at 13th place, highlighting a potential resurgence in market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Sunfarms consistently maintained its position as the 4th ranked brand from January to April 2025. Despite stable rankings, Pure Sunfarms faces stiff competition from brands like Shred, which held the top position in January before slightly dropping to 2nd place from February onwards, and Spinach, which consistently ranked 3rd. Notably, Redecan and The Original Fraser Valley Weed Co. experienced fluctuations in their rankings, with Redecan moving from 7th to 6th place by April, and The Original Fraser Valley Weed Co. improving from 8th in February to 5th by April. These shifts indicate a dynamic market where Pure Sunfarms must continue to innovate and differentiate to maintain and potentially improve its standing against these competitors.
Notable Products
In April 2025, the top-performing product for Pure Sunfarms was Pink Kush Pre-Roll 10-Pack (3g) in the Pre-Roll category, maintaining its number one rank consistently from January to April, with a notable sales figure of 31,905 units. Following closely in the Flower category, Pink Kush (3.5g) and Pink Kush (7g) held steady at ranks two and three respectively, showing consistent performance throughout the months. Blue Dream Pre-Roll 10-Pack (3g) remained fourth in the Pre-Roll category, demonstrating a steady increase in sales figures. Pink Kush Pre-Roll 3-Pack (1.5g) also sustained its fifth position, indicating stable consumer demand. These rankings highlight a consistent preference for Pink Kush products across both Pre-Roll and Flower categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
