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Dec-2025
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Overview
Market Insights Snapshot
Pure Sunfarms has shown notable performance in the Flower category across multiple provinces. In Alberta, the brand has climbed steadily from a rank of 5 in September 2025 to 2 by December 2025, indicating a strong upward trajectory in this category. Similarly, in British Columbia, Pure Sunfarms improved its position from 8 to 6 over the same period. However, in Ontario, the brand maintained a consistent presence in the top 6, suggesting steady sales in a competitive market. Meanwhile, in Saskatchewan, Pure Sunfarms held steady at rank 10, showing resilience but also highlighting a potential area for growth.
In the Pre-Roll category, Pure Sunfarms experienced mixed results. In Alberta, the brand fluctuated around the lower end of the top 30, finishing the year at rank 33, which suggests challenges in gaining traction in this category. The situation was similar in British Columbia, where Pure Sunfarms was not ranked in October 2025, though it reappeared in November and December, indicating inconsistent performance. Conversely, in Ontario, the brand showed more stability, maintaining a position in the teens, which points to a relatively stronger foothold in this market compared to others. Overall, while Pure Sunfarms shows promising growth in the Flower category, the Pre-Roll category presents opportunities for improvement and increased market penetration.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Sunfarms has maintained a consistent presence, although it experienced a slight dip in rank from 5th to 6th place between October and November 2025. This change in rank can be attributed to the performance of The Original Fraser Valley Weed Co., which improved its position from 6th to 5th during the same period. Despite this, Pure Sunfarms' sales figures remained robust, showing resilience in a competitive market. Meanwhile, Big Bag O' Buds consistently held the 4th rank, maintaining a higher sales volume compared to Pure Sunfarms. On the other hand, Versus and SUPER TOAST remained stable in their respective 8th and 7th positions, indicating a less dynamic competitive pressure from these brands. Overall, Pure Sunfarms continues to be a strong contender in the Ontario Flower market, with its sales performance reflecting a steady demand despite the competitive shifts.
Notable Products
In December 2025, Pink Kush (3.5g) from Pure Sunfarms maintained its position as the top-selling product, with sales reaching 26,994 units. The Pink Kush (7g) moved up in rank to become the second best-seller, showing a notable increase from previous months. Pink Kush Pre-Roll 10-Pack (3g), which was the top seller in September and October, fell to third place in December. A new entry, Pink Kush Pre-Roll 10-Pack (3.5g), secured the fourth position despite not being ranked in previous months. Gorilla Milk (7g) consistently held the fifth position, indicating steady performance over the last three months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
