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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Illicit / Illicit Gardens is stocked at 251 licensed dispensaries across Missouri, New Jersey, and New York, 163 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Illicit / Illicit Gardens concentrated 40.87% of sales in Flower with a 4.67% month-over-month gain but a -8.47% year-over-year decline, while Vapor Pens held 26.60% share with -13.41% MoM and 3.75% YoY. Pre-Roll reached 18.11% share with -1.86% MoM against 28.94% YoY, and Edible rose to 11.39% share with 8.48% MoM and 5.84% YoY. Smaller lines were mixed: Concentrates at 2.18% share fell -14.05% MoM but grew 9.04% YoY, and Beverage at 0.75% share dipped -8.41% MoM yet expanded 57.25% YoY; Tincture & Sublingual at 0.10% share contracted -14.65% MoM and -20.27% YoY. With brand sales up 2.35% YoY despite a -5.31% YoY average price change and a Flower-heavy mix, the pattern implies the brand is offsetting price pressure through volume in Edible and Pre-Roll growth while absorbing volatility in Vapor Pens and Concentrates.
Holding rank 2 in Flower in Missouri while Flower posts -8.47% YoY but 4.67% MoM suggests the brand’s core still anchors visibility even as category demand shifts toward faster-growing Pre-Roll (+28.94% YoY) and Edible (+5.84% YoY). The -13.41% MoM in Vapor Pens alongside an 18.11% Pre-Roll share and an 11.39% Edible share indicates near-term substitution toward lower-priced inhalables and ingestibles, consistent with the -5.31% YoY average price move. The thesis is that maintaining a top-2 Flower position while nudging mix toward Pre-Roll and Edible can stabilize total sales growth in the next quarters, provided Vapor Pens’ MoM drag moderates and Beverage’s 57.25% YoY growth is cultivated without diluting margin concentration.
Competitive Landscape
Illicit / Illicit Gardens sits at rank #2 in MO Flower in August 2026, improving 1 position YoY from #3 to #2, and matching its 3-month mark at #2; this also represents its peak rank of #2 in August 2026. In the same period, Flora Farms held #1 with a 0-position YoY change and a 3.08% sales YoY increase, while Sinse Cannabis trailed at #3 after rising 1 spot from #4 alongside a -4.16% sales YoY decline; Amaze Cannabis moved from #6 to #4 with a 16.97% YoY sales lift, and Farmer G jumped from #31 to #5 with a 434.28% YoY sales surge. The juxtaposition of Illicit / Illicit Gardens’ stable #2 position against a flat #1 incumbent and fast-climbing challengers implies the brand is entrenched in the top tier but must defend share proactively to avoid displacement as momentum concentrates below.
Notable Products
Smokos - GMO Cookies Pre-Roll 2-Pack (1g) posted the steepest decline at -14.7% month over month and slipped to rank 8, while Smokos - GMO Cookies Pre-Roll 5-Pack (2.5g) eased only -1.3% at rank 7; this divergence indicates price-pack architecture pressure concentrated in smaller bundles rather than the format overall. In contrast, GMO Cookies (3.5g) rose 11.2% MoM to hold rank 1 and Gorilla Pie (3.5g) gained 12.0% MoM to rank 2, while Ghost OG (3.5g) fell -6.2% at rank 3; with four of the top five positions held by Flower SKUs, the assortment is tilting toward higher-volume eighths even as pre-rolls fragment by pack size. The CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack (200mg CBD, 200mg CBN, 100mg THC) advanced 20.5% MoM to rank 4 and the broader Edible set placed at ranks 4, 6, 9, and 10 with one item at $173,304, signaling that functional gummies can scale without displacing Flower’s rank leadership. Altogether, the mix points to Illicit / Illicit Gardens leaning into flagship Flower for share defense while probing functional Edibles for incremental growth, with smaller pre-roll packs needing repositioning rather than category-level retreat.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
