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Feb-2026
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Overview
Market Insights Snapshot
In the state of Missouri, Illicit / Illicit Gardens has shown a strong and consistent performance across various categories. The brand has maintained a stable presence in the top rankings for Flower and Vapor Pens, consistently securing the number two position in Vapor Pens from November 2025 to February 2026. This suggests a strong consumer preference and market penetration in these categories. However, the brand experienced a slight fluctuation in the Edible category, dropping from rank 5 in December 2025 to rank 6 in February 2026. Despite this minor dip, the overall sales figures remain robust, indicating steady demand.
In New Jersey, Illicit / Illicit Gardens faced more variability in its performance. The Flower category saw a notable improvement, climbing from rank 31 in December 2025 to rank 17 by February 2026, highlighting a significant upward trend. Conversely, the Vapor Pens category did not maintain a top 30 ranking in December 2025 and January 2026, which could suggest challenges in market competition or distribution. Nonetheless, the brand made a comeback to rank 21 in February 2026, indicating a potential recovery or strategic adjustment. This mixed performance across categories and months suggests that while the brand is making strides in some areas, there are opportunities for growth and stabilization in others.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Illicit / Illicit Gardens has maintained a consistent presence, holding the third rank from December 2025 through February 2026. Despite a slight decline in sales over this period, the brand has managed to sustain its position, indicating strong brand loyalty and market presence. However, it faces stiff competition from Flora Farms, which consistently holds the top rank, and CODES, which has edged ahead into the second position since December 2025. Meanwhile, Good Day Farm has shown a positive trend, climbing from eighth to fifth place, suggesting a potential future threat if this upward trajectory continues. Sinse Cannabis remains a steady competitor at fourth place, but its fluctuating sales figures indicate potential volatility. For Illicit / Illicit Gardens, maintaining its rank amidst these dynamics will require strategic efforts to bolster sales and fend off rising competitors.
Notable Products
In February 2026, Illicit / Illicit Gardens saw Ghost OG (3.5g) maintain its top position as the leading product, with sales reaching 9365 units. Gorilla Pie (3.5g) followed closely in the second position, although its sales slightly decreased from January. The CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack continued to hold the third spot, despite a consistent decline in sales over the past few months. Notably, GMO Cookies (3.5g) entered the rankings for the first time, securing the fourth position, while Lemon Tree Punch (3.5g) debuted in fifth place. This shift indicates a growing interest in new flower products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
