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Apr-2025
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Overview
Market Insights Snapshot
Illicit / Illicit Gardens has shown varied performance across different categories in the state of Missouri. In the Edible category, the brand has consistently maintained a strong position, improving from the 8th rank in January to the 6th rank by April 2025. This upward trend is complemented by a steady increase in sales, indicating a growing consumer preference. In contrast, the brand's performance in the Concentrates category saw a decline, dropping out of the top 30 after February. The Vapor Pens category, however, demonstrated significant upward momentum, with the brand climbing from the 12th position in January to secure the 2nd position by April.
In New Jersey, Illicit / Illicit Gardens faced challenges, particularly in the Flower category, where the brand's ranking fell from 13th in January to 29th by April. This decline suggests a competitive market environment or potential shifts in consumer preferences. The Pre-Roll category saw the brand only making it to the top 30 in January, indicating limited market penetration. Meanwhile, in the Vapor Pens category, the brand maintained a stable position, consistently ranking 20th from February to April, suggesting a loyal customer base despite the competitive landscape.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Illicit / Illicit Gardens has experienced a notable shift in its market position from January to April 2025. Initially ranked 3rd in January, Illicit / Illicit Gardens saw a decline to 5th place by April. This downward trend in rank is accompanied by a decrease in sales, contrasting with the performance of competitors like Amaze Cannabis, which maintained a steady 3rd place from February through April, and Vivid (MO), which improved its rank to 4th in April. Meanwhile, Sinse Cannabis and Vibe Cannabis (MO) have shown more stable rankings, with Sinse Cannabis rising to 6th place in April. These dynamics suggest that Illicit / Illicit Gardens may need to reassess its strategies to regain its competitive edge in Missouri's flower market.
Notable Products
In April 2025, the top-performing product for Illicit / Illicit Gardens was the CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack, which maintained its number one rank from March, achieving sales of 5,633 units. Gorilla Pie (3.5g) made a significant leap from fifth place in March to second place in April, showing strong sales growth. GMO Cookies (3.5g) entered the rankings at third place, demonstrating its rising popularity. Chem Butter (3.5g) experienced a decline, dropping from third to fourth place, indicating a decrease in consumer preference. Ghost OG (3.5g) re-entered the rankings at fifth place, suggesting a modest but notable demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
