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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Illicit / Illicit Gardens is stocked at 234 licensed dispensaries across Missouri, New Jersey, and New York, 166 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Joplin. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Illicit / Illicit Gardens concentrated 40.75% of sales in Flower with a 23.56% month-over-month lift but a 9.78% year-over-year decline, while Vapor Pens held 26.90% share with a 7.61% MoM rise and a 5.18% YoY drop. Pre-Roll reached 17.19% share with 8.48% MoM and 13.37% YoY growth, and Edible accounted for 11.80% share with 11.03% MoM and 23.93% YoY growth. Smaller formats expanded at the margins: Concentrates at 2.31% share rose 0.12% MoM and 25.75% YoY, and Beverage at 0.98% share increased 6.23% MoM and 38.48% YoY. With average price down 3.62% YoY and brand sales down 89.92% YoY despite a 22.60% 24‑month gain, the mix signals a pivot where Flower remains the anchor but momentum is rotating into Pre-Roll and Edible.
The pattern implies Illicit / Illicit Gardens is trading depth in Flower for breadth across value-accessible form factors, using double-digit YoY gains in Edible (23.93%) and Pre-Roll (13.37%) to offset Flower’s YoY drag (−9.78%) while capturing MoM upside in October 2026 across four of six categories (up to 23.56%). Holding rank 3 in Flower in Missouri alongside a 7.61% MoM rise in Vapor Pens and 11.03% MoM in Edible positions the brand to defend its core while expanding basket entry points; the thesis is that sustained share growth will come from nurturing the 29.0% combined share in Pre-Roll and Edible while stabilizing Flower price-mix as average prices compress 3.62% YoY.
Competitive Landscape
Illicit / Illicit Gardens sits at rank #3 in October 2026, up 1 position YoY from #4, and matching its July-to-October three-month position at #3 while coming off a peak of #2 in August 2026; by comparison, Flora Farms held #1 with a -7.6% YoY sales change and Sinse Cannabis improved from #3 to #2 despite a -10.8% YoY decline, whereas Vivid (MO) climbed from #6 to #4 on +6.5% YoY sales. With Illicit / Illicit Gardens’ YoY rank rising by 1 while top-two incumbents show negative YoY sales and a challenger at #4 expands, the pattern implies a competitive window: maintaining #3 with upside to reclaim #2 depends on converting peer contractions into share while defending against momentum from #4.
Notable Products
Illicit / Illicit Gardens runs a wide lineup but sales are spread thin, with the top 10 items accounting for 17.9% in October 2026 and the leading SKU, Ghost OG (3.5g), at just 3.2%. That breadth means revenue is dispersed across many products and formats, so most of its sales come from the long tail rather than a few blockbusters.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
