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Jul-2025
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Overview
Market Insights Snapshot
Illicit / Illicit Gardens has shown a notable performance in the state of Missouri across several cannabis product categories. In the Vapor Pens category, the brand maintained its top position from May through July 2025, showcasing a strong hold on the market. Their Edible category also saw upward movement, improving from a consistent sixth place to fifth place by July. The Flower and Pre-Roll categories demonstrated competitive strength as well, with the brand advancing to second place in both by July. This indicates a robust presence in Missouri, with a clear upward trajectory in market share and consumer preference.
In contrast, the brand's performance in New Jersey presents a different picture. The Flower category held steady with a ranking in the low twenties, suggesting a more challenging market environment. However, the Vapor Pens category saw a significant improvement, climbing from 22nd to 14th place between May and June, and maintaining that position in July. This suggests a growing acceptance and popularity of their vapor products in New Jersey. Meanwhile, the Pre-Roll category, which did not rank in the top 30 earlier, made its debut at 19th place in June, improving slightly to 17th by July. This indicates a potential for growth in this segment, though the brand still faces competition to break into higher ranks.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Illicit / Illicit Gardens has shown impressive upward momentum in recent months. Starting from a rank of 4th in April 2025, the brand ascended to 2nd place by July 2025, indicating a strong growth trajectory. This rise in rank is particularly noteworthy given the consistent dominance of Flora Farms, which has maintained the top position throughout this period. Meanwhile, CODES experienced a slight decline, moving from 2nd to 3rd place, which may have contributed to Illicit / Illicit Gardens' advancement. Additionally, Sinse Cannabis remained stable at 5th place until July, when it moved up to 4th, suggesting a competitive but relatively stable market environment. The sales growth for Illicit / Illicit Gardens, peaking at over $3.9 million in July, underscores its increasing market share and consumer preference within the state.
Notable Products
In July 2025, the top-performing product from Illicit / Illicit Gardens was the CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack, leading the sales with a notable figure of 8887. This product reclaimed its top spot from April, having been ranked third in May and second in June. Ghost OG, a Flower category product, secured the second position, dropping from its first-place ranking in May and June. Gorilla Pie, another Flower product, ranked third, re-entering the charts after missing a rank in June. The CBG/THC 5:1 Wild Strawberry Daytime Gummies moved up to fifth place, showing a consistent rise from its fourth position in May and third in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
