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Aug-2024
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Overview
Market Insights Snapshot
Illicit / Illicit Gardens has shown significant performance across various categories in Missouri. Notably, the brand has made substantial strides in the Concentrates category, climbing from rank 12 in May 2024 to an impressive rank 4 by August 2024. This upward trajectory indicates a strong market presence and growing consumer preference for their concentrates. In contrast, their performance in the Edible category has been relatively stable, maintaining a rank between 8 and 11 over the same period. While not breaking into the top 5, this steady ranking suggests consistent consumer demand. The Flower category remains a stronghold for Illicit / Illicit Gardens, where they have consistently held the second or third position, underscoring their dominance and reliability in this segment.
In the Pre-Roll and Vapor Pens categories, Illicit / Illicit Gardens has demonstrated remarkable stability and growth. The brand has consistently held the second position in Pre-Rolls from June to August 2024, reflecting strong consumer loyalty and product quality. The most notable achievement is in the Vapor Pens category, where the brand ascended to the top position in August 2024, a significant leap from the third position in May 2024. This indicates a growing market share and possibly innovative product offerings that resonate well with consumers. The absence of any category ranking outside the top 30 highlights the brand's strong market presence and competitive edge in Missouri's cannabis market.
Competitive Landscape
In the competitive landscape of Missouri's Flower category, Illicit / Illicit Gardens has shown a consistent and strong performance, maintaining its rank at 2nd place from June to August 2024. This stability in rank indicates a robust market presence, although it remains behind CODES, which has consistently held the top spot. Meanwhile, Amaze Cannabis has demonstrated significant upward mobility, climbing from 8th place in May to 4th place by August, suggesting a growing competitive threat. Greenlight also showed a notable jump in rank from 8th in July to 3rd in August, indicating a potential shift in consumer preferences. Despite these competitive pressures, Illicit / Illicit Gardens' sales have shown a positive trend, particularly with a substantial increase from July to August, underscoring its resilience and strong market demand in Missouri's Flower category.
Notable Products
In August 2024, the top-performing product for Illicit / Illicit Gardens was GMO Cookies (3.5g), which saw a significant increase in sales to $16,607. Gorilla Pie (3.5g) climbed to the second position with notable sales growth from previous months. Dawg Lemons (3.5g) maintained a steady performance, holding the third rank. Animal Star Cookies (3.5g) entered the top five for the first time, securing the fourth position. Ghost OG (3.5g), previously the top product, experienced a decline, dropping to the fifth rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
