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Jun-2024
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Overview
Market Insights Snapshot
Illicit / Illicit Gardens has shown consistent performance in the Missouri market across various product categories. In the Flower category, the brand has maintained a strong position, consistently ranking at number 2 from March to June 2024, indicating a stable consumer base and high demand. In the Pre-Roll category, Illicit / Illicit Gardens experienced a slight fluctuation, dropping to rank 3 in April and May before rebounding to rank 2 in June. This suggests a potential seasonal or promotional influence impacting sales. Conversely, the Vapor Pens category saw the brand oscillate between ranks 2 and 4, hinting at competitive pressures and possible shifts in consumer preferences within this segment.
In the Edible category, Illicit / Illicit Gardens exhibited positive momentum by climbing from rank 12 in March to rank 10 in June, reflecting a growing acceptance and popularity of their edible products. However, the Concentrates category presents a mixed picture; the brand slipped from rank 11 in March to being absent from the top 30 in May, before regaining rank 11 in June. This volatility could be indicative of fluctuating market dynamics or competitive actions. The absence in the top 30 during May is a notable concern, suggesting a need for strategic adjustments to regain and stabilize market presence. Overall, the brand's performance across categories in Missouri shows both strengths and areas for potential improvement.
Competitive Landscape
In the highly competitive Missouri flower category, Illicit / Illicit Gardens has consistently maintained its rank at the number 2 spot from March to June 2024. This stability in rank indicates a strong market presence and customer loyalty. However, it is important to note that CODES has held the top position during the same period, suggesting that Illicit / Illicit Gardens faces significant competition from this leading brand. Additionally, Vivid (MO) and Greenlight have shown varying ranks, with Greenlight notably climbing from the 10th position in March to the 4th in June, indicating a potential rising competitor. Despite these challenges, Illicit / Illicit Gardens' consistent sales figures reflect a robust demand, though slightly lower than those of CODES. This competitive landscape suggests that while Illicit / Illicit Gardens holds a strong position, it must continue to innovate and engage customers to maintain and potentially improve its market standing.
Notable Products
In June 2024, the top-performing product for Illicit / Illicit Gardens was Ghost OG (3.5g) in the Flower category, maintaining its first-place ranking from May with sales of $15,628. GMO Cookies (3.5g) also saw a significant rise, moving up to second place from fourth in May, indicating a strong sales performance. Dawg Lemons (3.5g) remained steady in third place, showing consistent demand. Gelato #33 (3.5g) climbed to fourth place from fifth, demonstrating a positive trend. Notably, Smokos - Animal Star Cookies Pre-Roll 2-Pack (1g) entered the rankings for the first time in fifth place, highlighting its growing popularity.
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