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Oct-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Illicit / Illicit Gardens has shown a strong performance across various cannabis categories. Notably, in the Vapor Pens category, the brand has consistently held the top position in three out of the four months, only briefly dropping to second place in August 2025. This indicates a robust consumer preference for their vapor pen products. Meanwhile, in the Pre-Roll category, Illicit / Illicit Gardens improved its ranking from third to second place in October, demonstrating a positive trend and potentially increased market share. However, their Flower category ranking slightly declined from third to fourth over the same period, suggesting a need to analyze competitive dynamics or consumer preferences to maintain their standing.
In New Jersey, Illicit / Illicit Gardens has had a more varied performance. The Flower category has seen a gradual decline in rankings, from 23rd in July to 27th in October, which might indicate challenges in this market or increased competition. In the Vapor Pens category, the brand experienced some fluctuations, peaking at 15th place in August before dropping to 20th in October. Interestingly, the Pre-Roll category saw Illicit / Illicit Gardens ranked 19th in July, but it did not maintain a top 30 position in the subsequent months, which could signal either a strategic shift away from this category or increased competition. This mixed performance in New Jersey highlights the importance of strategic adjustments to capture and retain market share across different product categories.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Illicit / Illicit Gardens has experienced a slight decline in its market position over the past few months. Initially holding a strong 3rd place in July and August 2025, the brand slipped to 4th place in September and October. This change in rank is primarily due to the consistent performance of CODES, which maintained its 2nd position throughout the period, and the rise of Sinse Cannabis, which moved up to 3rd place in September and October. Despite this shift, Illicit / Illicit Gardens' sales rebounded in October, suggesting resilience and potential for regaining lost ground. Meanwhile, Amaze Cannabis and Vivid (MO) remained consistent in their rankings, indicating a stable but competitive market environment. For Illicit / Illicit Gardens, understanding these dynamics and the strategies of top competitors could be crucial for regaining its earlier rank and boosting sales further.
Notable Products
In October 2025, Gorilla Pie (3.5g) emerged as the top-performing product for Illicit / Illicit Gardens, climbing from the third position in September to first, with impressive sales of 11,108 units. Ghost OG (3.5g) maintained its strong performance, holding steady in the second position after leading in September. The CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack moved down one spot to third place, reflecting a slight decrease in sales compared to previous months. Chem Butter (3.5g) remained consistently in fourth place, showcasing stable sales figures. Animal Star Cookies (3.5g) re-entered the rankings in fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
