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Nov-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Illicit / Illicit Gardens has shown robust performance across several cannabis categories. Notably, their Flower category experienced a significant leap from the fourth position in October 2025 to the second position in November 2025, indicating a strong market presence and consumer preference. Similarly, their Pre-Roll category maintained a consistent second-place ranking for both October and November, showcasing stability in consumer demand. However, in the Edible category, the brand saw a slight decline from fifth to sixth place from October to November, suggesting potential challenges or increased competition in this segment. The Vapor Pens category also saw a minor drop from first to second place in November, but it remains a top contender in the market.
Meanwhile, in New Jersey, Illicit / Illicit Gardens' performance presents a different picture. The Flower category saw fluctuating rankings, starting at 21st in August and moving to 22nd in November, indicating a struggle to break into the top 20. Despite this, there was a positive sales trend in November, which could hint at a potential upward trajectory in the near future. The Vapor Pens category also showed some improvement, moving from 21st in September to 17th in November, suggesting a growing acceptance among consumers. The brand's presence in the top 30 in both categories, despite the competitive market, highlights its potential for growth and expansion in New Jersey.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Illicit / Illicit Gardens has demonstrated notable resilience and growth. Over the period from August to November 2025, the brand has shown a significant upward trajectory in rank, moving from 4th place in September and October to 2nd place in November. This improvement in rank is accompanied by a substantial increase in sales, rising from approximately $2.97 million in September to over $4.12 million in November. This growth suggests a strong market presence and effective sales strategies. In contrast, Sinse Cannabis experienced a decline in rank, dropping from 3rd to 4th place in November, with sales decreasing from around $3.99 million in October to $3.47 million in November. Meanwhile, Flora Farms maintained its leading position throughout the period, consistently ranking 1st, though its sales saw a slight dip in November. CODES also experienced a slight drop in rank from 2nd to 3rd place in November, despite relatively stable sales figures. These dynamics highlight Illicit / Illicit Gardens' growing competitiveness and potential to capture more market share in Missouri's flower category.
Notable Products
In November 2025, Gorilla Pie (3.5g) maintained its top position as the leading product for Illicit / Illicit Gardens, achieving sales of 10,430 units. Ghost OG (3.5g) held steady at the second spot, closely following its October performance. The CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack moved up to third place, showing a notable increase in sales from the previous month. Kingdom Kush (3.5g) made its debut in the rankings at fourth place, indicating a strong entry into the market. Chem Butter (3.5g) rounded out the top five, experiencing a slight drop from its October rank of fourth to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
