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Aug-2025
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Overview
Market Insights Snapshot
In Missouri, Illicit / Illicit Gardens has demonstrated strong performance across multiple categories, particularly in the Vapor Pens segment. Despite a slight dip from the first to the second position in August 2025, the brand maintained its dominance throughout the summer months. The Flower category also saw significant activity, with Illicit / Illicit Gardens improving its ranking from third to second in July, before settling back to third in August. Meanwhile, the Edible category experienced consistent growth, with the brand climbing to the fifth position in July and maintaining that rank in August. This steady performance across categories suggests a robust market presence in Missouri.
In contrast, the brand's performance in New Jersey presents a more varied picture. While the Flower category has seen Illicit / Illicit Gardens maintain a position in the lower twenties, its ranking in Vapor Pens has shown a positive trajectory, moving from 22nd in May to 13th by August. The Pre-Roll category, however, highlights a breakthrough moment, as the brand entered the top 30 for the first time in July, securing the 17th position. This indicates potential for growth in this segment, although the absence of rankings in earlier months suggests that there is still room for improvement. Overall, while New Jersey presents challenges, the upward trends in specific categories hint at promising opportunities for Illicit / Illicit Gardens.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Illicit / Illicit Gardens has consistently maintained a strong presence, ranking third in May, June, and August 2025, and briefly climbing to the second position in July 2025. This fluctuation in rank is indicative of a competitive market, where Illicit / Illicit Gardens is closely contending with brands like CODES, which held the second position in May, June, and August, and Sinse Cannabis, which has shown a steady increase in sales from June to August. Despite the fierce competition, Illicit / Illicit Gardens has demonstrated resilience with a notable sales peak in July, suggesting effective strategies in capturing market share. Meanwhile, Flora Farms continues to dominate the top rank, while Vivid (MO) remains a consistent competitor, albeit with lower sales figures compared to Illicit / Illicit Gardens. These dynamics highlight the importance for Illicit / Illicit Gardens to continuously innovate and adapt to maintain and potentially improve their market position.
Notable Products
In August 2025, the top-performing product for Illicit / Illicit Gardens was the CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack, which maintained its number one rank from July with sales of 7999. Ghost OG, a Flower category product, held the second position, consistent with its performance in July, with sales slightly increasing to 7627. Chem Butter showed notable improvement, climbing from fourth to third place, indicating a steady upward trend in popularity. Gorilla Pie, another Flower product, dropped one rank to fourth, despite a small increase in sales figures. Animal Star Cookies made its debut in the rankings at fifth place, suggesting a new interest in this product among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
