Market Insights Snapshot
Illicit / Illicit Gardens has shown a mixed performance in the Missouri market. In the Concentrates category, the brand started in a decent position at rank 20 in July 2023, improved to rank 13 in August, but then fell to rank 16 in September. Unfortunately, by October, the brand slipped out of the top 20, indicating a decrease in its market position. Conversely, in the Edibles category, the brand has shown a steady upward trend, moving from rank 21 in July to rank 14 by October, indicating a positive momentum.
On a brighter note, Illicit / Illicit Gardens has held a strong position in the Flower category, maintaining the top rank from July through October. This dominance indicates a strong preference for the brand's flower products in the Missouri market. The brand also showed improvement in the Pre-Roll category, moving from rank 6 in July to rank 2 by October. In the Vapor Pens category, the brand has shown a steady improvement, moving from rank 10 in July to rank 7 by October. Overall, despite some fluctuations, Illicit / Illicit Gardens has maintained a strong presence in several key categories.
In the Flower category within the Missouri market, Illicit / Illicit Gardens has maintained a strong position, consistently ranking as the top brand from July to October 2023. However, competition is fierce, with Flora Farms and Vivid (MO) closely trailing. Flora Farms, while initially ranking third in July, managed to climb to the second position in August and September, but fell back to third in October. Vivid (MO), on the other hand, has shown a positive trend, moving from fifth to second place over the same period. In terms of sales, both competitors have had months with lower sales than Illicit / Illicit Gardens, but Vivid (MO) showed a significant sales increase in October, indicating a potential challenge to Illicit / Illicit Gardens' dominance.
In October 2023, the top-performing product for Illicit / Illicit Gardens was 'Chemdog OG (3.5g)', securing the number one rank with sales reaching up to 13,964 units. Following closely was 'Gorilla Pie (3.5g)', ranking second, a significant jump from its non-existent rank in September. The 'Sherb Cake (3.5g)' bagged the third spot, dropping two places from its first rank in September. 'GMO Cookies (3.5g)' was the fourth best-selling product, maintaining a consistent performance from the previous month. Lastly, 'Animal Star Cookies (3.5g)' made it to the top five, improving its rank from the fourth position in September.