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Apr-2026
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Overview
Market Insights Snapshot
Illicit / Illicit Gardens has shown notable performance in the state of Missouri, particularly in the Vapor Pens category, where it ascended to the top rank in April 2026. This upward movement from the consistent second position in the preceding months indicates a strengthening foothold in this segment. In the Flower category, the brand has also demonstrated positive momentum, moving from third to second place, suggesting an increasing preference among consumers. However, the Edible category remains stable at the sixth position throughout the first four months of the year, indicating potential areas for growth or strategic focus.
In contrast, the brand's performance in New Jersey reveals some challenges. While Illicit / Illicit Gardens managed to enter the top 30 in the Pre-Roll and Vapor Pens categories in April 2026, securing the 19th and 20th positions respectively, it did not make it into the top 30 in these categories in the earlier months. This late entry could either signal a new strategy or an emerging presence in the market. In the Flower category, the brand's rank has seen fluctuations, dropping from 21st to 26th place by April. This decline might suggest increased competition or shifting consumer preferences in New Jersey, necessitating a closer examination of market dynamics and potential strategic adjustments.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Illicit / Illicit Gardens has demonstrated a notable upward trajectory, moving from a consistent third-place rank from January to March 2026, to securing the second spot in April 2026. This rise in rank is accompanied by a steady increase in sales, culminating in a significant boost in April. This upward movement is particularly impressive given the competitive pressure from brands like Flora Farms, which has maintained a stronghold on the top position, and CODES, which slipped from second to third place in April. Meanwhile, Sinse Cannabis has remained stable in fourth place, indicating a consistent but less aggressive market presence. The data suggests that Illicit / Illicit Gardens' strategic initiatives may be effectively driving consumer preference and sales growth, positioning it as a formidable competitor in the Missouri Flower market.
Notable Products
In April 2026, Illicit / Illicit Gardens maintained strong performance with Ghost OG (3.5g) securing the top spot in the Flower category, boasting sales of 11,319. Gorilla Pie (3.5g) consistently held the second position across the months, showing a notable increase in sales to 9,737 in April. GMO Cookies (3.5g) climbed to the third rank in March and retained it in April, indicating a steady rise in popularity. Chem Butter (3.5g) re-entered the rankings in April at fourth, after not being ranked in March, with sales reaching 6,713. The CBD/CBN/THC 2:2:1 Peaches & Dreams Nighttime Gummies 10-Pack, an Edible, dropped to fifth place in April, reflecting a slight decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
