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Apr-2025
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Overview
Market Insights Snapshot
Level has demonstrated a strong presence in the Capsules category, consistently ranking at the top across multiple states. In California, Level has maintained its position as the leading brand in the Capsules category from January to April 2025, reflecting a stable market dominance. Similarly, in Michigan, the brand has also held the top spot for the same period, indicating a strong foothold in the state. Notably, in Nevada, Level fluctuated slightly but regained the number one position by April after a brief dip to second place in March. Meanwhile, in New York, Level consistently held the second rank, suggesting robust competition in the market.
In Ohio, Level's entry into the top five rankings by February 2025 is a positive sign of growth, especially considering it was not in the top 30 in January. This upward trend could signify increasing brand recognition and consumer acceptance in the state. However, despite strong performances in several states, Level's sales figures in New York saw a decline in April, which could be a point of concern for maintaining its competitive edge. Overall, Level's consistent top rankings in the Capsules category across states like California and Michigan underscore its strong brand presence and potential for continued success.
Competitive Landscape
In the California capsules market, Level has consistently maintained its top rank from January to April 2025, demonstrating a strong hold on the market. Despite a slight decrease in sales from January to April, Level's sales figures remain robust compared to its competitors. Notably, Breez, which holds the second rank, also experienced a decline in sales over the same period, but its sales figures are consistently lower than Level's. Meanwhile, ABX / AbsoluteXtracts has maintained the third rank with a steady decline in sales, further widening the gap between itself and Level. This consistent top ranking and relatively higher sales figures suggest that Level has successfully positioned itself as a leader in the California capsules category, potentially due to strong brand loyalty or effective marketing strategies.
Notable Products
In April 2025, the top-performing product for Level was Hashtab 100 - Indica Tablet (100mg) in the Capsules category, maintaining its consistent first-place ranking from previous months with impressive sales of 13,137 units. Hashtab 100 - Sativa Professional Strength Tablets 10-Pack (1000mg) followed closely, climbing to second place from third in March 2025, indicating a positive trend in sales performance. Protab- Indica Tablet (100mg) ranked third, showing a slight drop from its second-place position in March. Protab+ - Lights Out Tablets 10-Pack moved up to fourth place, reflecting a steady increase in demand. Lastly, Protab - Sativa Professional Strength Tablet (100mg) rounded out the top five, although it dropped from fourth place in March, indicating a slight decline in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
