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Nov-2025
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Overview
Market Insights Snapshot
Level has maintained a strong presence in the California market, consistently holding the top rank in the Capsules category from August through November 2025. Despite a slight dip in sales in November compared to October, Level's position as a leader in California remains unchallenged. In contrast, Level's performance in Nevada saw a notable shift. While it held the top rank in the Capsules category from August to October, it dropped to the second position in November. This change coincided with a significant decrease in sales, indicating potential competition or market dynamics at play.
In New York, Level consistently maintained the second rank in the Capsules category throughout the observed months, which suggests a stable yet competitive position. However, it's worth noting that Level did not appear in the top 30 brands for Michigan after August, indicating a possible retreat or lack of competitive edge in that state. Meanwhile, in Ohio, Level held a steady fifth position, but the continuous decline in sales from August to November could be a concern for maintaining its rank in the future. This diverse performance across states highlights the varying market dynamics and competitive landscapes that Level navigates in different regions.
Competitive Landscape
In the California capsules market, Level has consistently maintained its top position from August to November 2025, despite fluctuations in sales. This indicates a strong brand presence and customer loyalty. However, Breez, ranked second, has shown a steady increase in sales, particularly in November, potentially posing a future threat to Level's dominance if this trend continues. Meanwhile, ABX / AbsoluteXtracts remains stable in third place, with sales closely trailing Breez. The competitive landscape suggests that while Level currently leads, it must innovate and engage customers to maintain its rank amidst rising competition from Breez.
Notable Products
In November 2025, Level's top-performing product was Protab - Sativa Extra Strength Tablets 10-Pack (250mg), maintaining its first-place rank since September with sales of 3649 units. Following closely, Protab+ - Lights Out Tablets 10-Pack held steady in second place, showing a consistent increase in sales over the months. Protab - Indica Extra Strength Tablets 10-Pack climbed from fifth in September and October to third in November, indicating a growing consumer preference. Hashtab - Indica Tablets 10-Pack experienced a slight drop, moving from third in October to fourth in November. Protab - Indica Tablet (100mg) re-entered the rankings in fifth place, suggesting a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
