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Oct-2025
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Overview
Market Insights Snapshot
Level has demonstrated a strong presence in the capsules category across several states, maintaining its dominance in California with a consistent number one ranking from July to October 2025. Despite a noticeable decline in sales from July to September, the brand showed resilience with a slight recovery in October. Meanwhile, in Nevada, Level climbed to the top position in August and has held it since, indicating a robust performance in this market. The brand's consistent second-place ranking in New York suggests a stable market presence, although sales figures hint at some fluctuations. The situation is quite different in Ohio, where Level has maintained a fifth-place position since August, reflecting a more competitive environment.
In Michigan, Level's performance in the capsules category appears to have waned, as the brand was not ranked in the top 30 for September and October. This absence could indicate challenges in maintaining market share or increased competition from other brands. The brand's performance across these states highlights both its strengths and areas for potential growth. While the data reveals Level's ability to secure and maintain top positions in certain markets, it also underscores the variability in consumer preferences and competitive dynamics across different regions. These insights provide a nuanced understanding of Level's market strategy and its adaptability to changing market conditions.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Level has consistently maintained its top position from July to October 2025. Despite a noticeable decline in sales from July to September, Level managed to recover slightly in October, indicating resilience and strong brand loyalty. This contrasts with its closest competitors, Breez and ABX / AbsoluteXtracts, which have held steady in the second and third ranks respectively. Breez experienced a gradual decrease in sales over the same period, while ABX / AbsoluteXtracts saw a more pronounced drop, suggesting potential vulnerabilities that Level could exploit to further solidify its market dominance. The consistent ranking of these brands highlights the competitive stability in the California capsules category, yet Level's ability to rebound in sales could signal a strategic advantage in maintaining its lead.
Notable Products
In October 2025, the top-performing product from Level is the Protab - Sativa Extra Strength Tablets 10-Pack (250mg), maintaining its rank at number 1 since September, with sales of 3,458 units. The Protab+ - Lights Out Tablets 10-Pack holds the second position, consistent with its ranking in September, showing a slight increase in sales. The Protab+ - THC/THCv/CBG Boost Tablets 10-Pack also retains its third position from the previous month, indicating stable demand. Hashtab - Indica Tablets 10-Pack remains in fourth place, demonstrating steady sales performance. The Protab - Indica Extra Strength Tablets 10-Pack continues to rank fifth, experiencing a decrease in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
