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Jun-2024
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Overview
Market Insights Snapshot
Level has shown impressive performance in the Capsules category, particularly in California where it has maintained the top rank consistently from March to June 2024. This sustained leadership indicates strong brand loyalty and market penetration in the state. Additionally, in Nevada, Level has also performed well, improving from the second rank to the top position in June 2024. This upward movement highlights the brand's growing popularity and effectiveness in capturing market share. However, in New York, Level has remained steady at the second position in the Capsules category, indicating a stable but not dominant presence.
In the Vapor Pens category, Level's performance in Michigan shows a positive trend, with the brand climbing from the 78th position in March to the 54th position in June 2024. This significant improvement suggests increasing consumer acceptance and a successful market strategy in Michigan. However, the fact that Level did not appear in the top 30 brands for Vapor Pens in any other states indicates limited influence and presence in this category outside Michigan. This could be seen as a potential area for growth and expansion for the brand if they can replicate their Michigan success in other markets.
Competitive Landscape
In the California capsules market, Level has maintained a strong and consistent position as the top brand from March 2024 through June 2024. This stability in rank suggests a robust customer loyalty and effective market strategy. Competitors such as Breez and Kikoko have also shown consistent performance, with Breez holding the second position throughout the same period and Kikoko making a notable jump from fifth to third place in June 2024. This upward movement by Kikoko indicates a potential shift in consumer preferences or successful marketing initiatives that could pose a future threat to Level's dominance. Despite these competitive pressures, Level's sales figures have remained relatively stable, suggesting that their market share is resilient even in the face of rising competition. For businesses looking to understand the dynamics of the California capsules market, these trends highlight the importance of continuous innovation and customer engagement to maintain a leading position.
Notable Products
In June 2024, the top-performing product for Level was Hashtab 100 - Sativa Tablets 10-Pack (1000mg), maintaining its first-place ranking from the previous two months with sales reaching 8469. The Hashtab 100 - Indica Tablet (100mg) climbed to the second position from fourth place in May, showing a significant increase in sales to 7919. Crush Distillate Cartridge (1g) held the third position, having entered the rankings only in May. Watermelon Zkittles Distillate Cartridge (1g) remained consistent, moving slightly down from third to fourth place. Blue Raspberry Distillate Cartridge (1g) maintained its fifth-place ranking from May.
Top Selling Cannabis Brands
