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Mar-2025
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Overview
Market Insights Snapshot
Level has demonstrated a strong performance in the Capsules category across several states, maintaining impressive rankings. In California, Level has consistently held the number one spot from December 2024 through March 2025, despite some fluctuations in monthly sales figures. Similarly, in Michigan, Level has also maintained the top position throughout the same period, indicating a strong market presence and consumer preference in these regions. However, in Nevada, while Level started and ended with the first rank in December 2024 and February 2025, there was a slight dip to the second rank in January and March 2025, suggesting competitive pressures or market dynamics at play.
In New York, Level has consistently been the runner-up, holding the second position from December 2024 to March 2025, which indicates a steady performance but also highlights room for growth to capture the top spot. Meanwhile, in Ohio, Level entered the top five in February 2025 and maintained its fifth position in March, marking a significant improvement as the brand was not in the top 30 in the earlier months. This upward movement in Ohio could be indicative of strategic efforts to penetrate new markets or increased brand recognition among consumers. Overall, Level's performance across these states showcases its dominance in the Capsules category, with room for growth and opportunities for further market expansion.
Competitive Landscape
In the California capsules category, Level has maintained its stronghold as the top-ranked brand from December 2024 through March 2025. Despite a slight dip in sales from December to February, Level's sales rebounded in March, solidifying its leadership position. This consistent ranking is particularly notable given the competitive landscape, where Breez consistently held the second position, albeit with lower sales figures compared to Level. Meanwhile, ABX / AbsoluteXtracts remained in the third position throughout the same period. The stability in Level's ranking, despite fluctuations in sales, underscores its strong brand presence and customer loyalty in the California market.
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Notable Products
In March 2025, Level's top-performing product was Hashtab 100 - Indica Tablet (100mg) in the Capsules category, maintaining its first-place rank from previous months with notable sales of 12,367 units. Protab- Indica Tablet (100mg) climbed back to the second position, showing a consistent improvement in sales since January. Hashtab 100 - Sativa Professional Strength Tablets 10-Pack (1000mg) held steady in third place, maintaining its position from February. Protab - Sativa Professional Strength Tablet (100mg) ranked fourth, showing a consistent presence in the top five. Protab+ - Lights Out Tablets 10-Pack debuted in the rankings in February and sustained its fifth position through March, indicating growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
