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Mar-2026
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Overview
Market Insights Snapshot
Level has demonstrated varied performance across different states and categories. In California, the brand has been consistently strong in the Capsules category, maintaining a top 2 position for several months, although it briefly peaked at the number 1 spot in January 2026. Despite this high ranking, there was a noticeable decline in sales from December 2025 to March 2026, suggesting a potential challenge in maintaining momentum. Meanwhile, in Nevada, Level has dominated the Capsules category, holding the first position throughout the observed months. This indicates a robust market presence and strong consumer preference in the state, with sales showing an upward trend, particularly evident in March 2026.
In New York, Level has maintained a stable position as the second-ranked brand in the Capsules category, though sales have shown some fluctuations, with a slight recovery in March 2026. This consistency in ranking suggests a solid foothold in the market, albeit with room for growth. However, in Ohio, Level's performance is less prominent, with the brand appearing in the top 5 in December 2025 but not ranking in the top 30 in subsequent months. This lack of sustained visibility in Ohio could indicate challenges in market penetration or competition with other brands. Overall, Level's performance highlights both strengths and opportunities for growth across different regional markets.
Competitive Landscape
In the competitive landscape of the California capsules market, Level has demonstrated resilience and adaptability. Despite a dip in sales from January to March 2026, Level maintained a consistent rank of 2nd place, except for a brief moment in January when it claimed the top spot. This fluctuation in rank highlights a competitive tug-of-war with Breez, which consistently held the 1st position in December 2025 and February and March 2026. Meanwhile, ABX / AbsoluteXtracts remained a steady competitor, consistently ranking 3rd, suggesting a stable but slightly less aggressive market presence compared to Level. Buddies, while improving its rank from 5th to 4th between January and February 2026, still trails behind Level, indicating a less immediate threat. These dynamics suggest that while Level's sales have seen a decline, its strong brand positioning and ability to reclaim the top rank at times indicate a robust competitive strategy in the California market.
Notable Products
In March 2026, the top-performing product for Level was the Protab - Indica Tablet (100mg) in the Capsules category, maintaining its position as the number one ranked product with notable sales of 4013 units. Following closely, the Protab - Sativa Professional Strength Tablet (100mg) rose to the second position from fourth in February. The Protab+ - Lights Out Tablets 10-Pack ranked third, showing a slight decline from its consistent second position in the previous months. Meanwhile, the Protab - Indica Extra Strength Tablets 10-Pack dropped to fourth, continuing its downward trend from a first-place finish in December. Lastly, the Protab - Sativa Extra Strength Tablets 10-Pack remained steady at fifth place, showing slight recovery in sales from February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
