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Dec-2025
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Overview
Market Insights Snapshot
Level has demonstrated a strong performance in the Capsules category across several states, with notable leadership in California and Nevada. In California, Level held the top position from September to November 2025, before slipping to the second position in December. Despite this slight drop, the brand maintained a solid presence, indicating strong consumer loyalty and market penetration. In Nevada, Level showed resilience by reclaiming the top spot in December after a brief dip to second place in November. This fluctuation suggests competitive dynamics in the Nevada market, but Level's ability to bounce back highlights its adaptability and appeal.
In New York, Level consistently held the second position throughout the last four months of 2025, showcasing steady performance in a competitive market. However, the situation in Ohio presents a different narrative, where Level maintained a fifth-place ranking from September to November, but was absent from the top 30 in December. This absence could signal challenges in maintaining market share or increased competition. Such variations across states highlight the importance of strategic adaptation to regional market conditions for sustained success.
Competitive Landscape
In the California capsules market, Level has experienced a notable shift in its competitive standing from September to December 2025. Initially holding the top rank in September through November, Level was overtaken by Breez in December, dropping to the second position. This change in rank is particularly significant given that Level's sales decreased over the same period, contrasting with Breez's consistent sales growth. Meanwhile, ABX / AbsoluteXtracts maintained a steady third position, showing a gradual increase in sales, which could pose a future threat to Level if the trend continues. Kikoko remained in fourth place, indicating a stable but less competitive position in the market. These dynamics suggest that while Level remains a strong player, it faces increasing pressure from Breez and potentially ABX / AbsoluteXtracts, necessitating strategic adjustments to regain its leading position.
Notable Products
In December 2025, the top-performing product from Level was Protab+ - Lights Out Tablets 10-Pack, which climbed to the number one spot with sales of 2932 units. Following closely was Protab - Indica Extra Strength Tablets 10-Pack, securing the second rank, showing a consistent rise from the fifth position in September. Protab - Sativa Extra Strength Tablets 10-Pack, despite being the leader in previous months, fell to the third position in December. Protab - Indica Tablet maintained its fourth position since its entry in November. Hashtab - Indica Tablets, which started strong in September, saw a decline, ending December in the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
