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Feb-2026
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Overview
Market Insights Snapshot
Level has demonstrated a strong performance in the Capsules category across multiple states, showcasing both consistency and leadership. In California, Level maintained a top position, fluctuating between the first and second rank from November 2025 to February 2026. Despite a decrease in sales over this period, Level's ability to stay within the top two indicates a robust market presence. Meanwhile, in Nevada, Level consistently held the number one spot from December 2025 through February 2026, reflecting a solid foothold in this market. This suggests that Level's product offerings resonate well with consumers in these states.
In contrast, Level's performance in New York has been stable but not leading, consistently ranking second from November 2025 to February 2026. This consistency indicates a strong presence, but there is room for growth if Level aims to capture the top spot. In Ohio, Level's absence from the top rankings in January and February 2026 suggests a decline in market penetration or competition from other brands. Understanding these dynamics could be key for Level as it strategizes to improve its standings in these regions. Such insights into state-specific performances provide a clearer picture of where Level might focus its efforts for growth and consolidation.
Competitive Landscape
In the competitive landscape of the California capsules market, Level has shown remarkable resilience and adaptability, maintaining a strong presence despite fluctuating ranks. Throughout the period from November 2025 to February 2026, Level consistently alternated between the 1st and 2nd positions. This dynamic positioning is primarily influenced by its close competition with Breez, which also alternated between the top two ranks. Notably, Level reclaimed the top spot in January 2026, indicating a robust sales performance that month. However, by February 2026, Level's rank slipped back to second place, possibly due to a significant reduction in sales compared to previous months. Meanwhile, ABX / AbsoluteXtracts maintained a steady 3rd position, suggesting a stable but less aggressive market presence. Buddies, on the other hand, showed a slight improvement by moving up to 4th place in February 2026. These shifts underscore the competitive intensity in the California capsules market, where Level's ability to navigate these dynamics will be crucial for sustaining its leadership position.
Notable Products
In February 2026, Level's top-performing product was the Protab - Indica Tablet (100mg) in the Capsules category, achieving the number one rank with sales of 3056 units. The Protab+ - Lights Out Tablets 10-Pack, which had held the top rank for the previous two months, fell to second place with a notable decrease in sales. Protab - Indica Extra Strength Tablets 10-Pack maintained a consistent presence in the top three, although its sales dropped compared to January. A new entry, the Protab - Sativa Professional Strength Tablet (100mg), debuted at fourth place, indicating strong initial demand. The Protab - Sativa Extra Strength Tablets 10-Pack, which was previously the leader in November 2025, continued its decline to fifth place in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
