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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Level is stocked at 692 licensed dispensaries across California, New York, and 5 other states, 401 of them in California, with the deepest coverage in Los Angeles, San Diego, Sacramento, San Francisco, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Level’s mix concentrated in Capsules at 99.94% share, with Capsules posting -38.89% year-over-year and +2.90% month-over-month, while overall brand sales were down -38.91% YoY and the average price fell -37.68% YoY to $14.93. Within this single-category footprint, the Capsules rank in Nevada stood at #1, and the category’s slight MoM lift of +2.90% contrasted with a deep 24-month brand decline of -63.33%, implying that near-term momentum sits inside a contracting long-term base.
The concentration at 99.94% share and a #1 rank in Nevada together with a -38.89% YoY drop and +2.90% MoM uptick suggest Level is trading volume for price at a narrower lane, as the -37.68% YoY price reduction aligns with stabilization rather than expansion. The pattern implies that maintaining leadership in a tightly defined Capsules niche can sustain rank in the short run, but the -63.33% 24-month slide and -38.91% YoY brand decline indicate positioning risk if reliance on price compression persists without diversifying beyond Capsules.
Competitive Landscape
Level is currently ranked #3 in California Capsules, down 2 positions year over year from #1, but up 1 place versus July 2026’s #4, indicating a partial rebound since its January 2026 peak at #1; meanwhile, Emerald Bay Extracts climbed from #6 to #1 and Breez moved from #2 to #2 with a -19.3% year-over-year sales change, creating a tighter gap at the top. Over the past three months Level improved from #4 to #3 while Buddies sits at #4 after advancing from #5 year over year by 1 position, and Kikoko declined to #5 with a -21.1% sales swing year over year, suggesting Level’s rank pressure is coming more from Emerald Bay’s +171.8% surge than from mid-pack shifts. The thesis is that a return to #1 will require recapturing share specifically from Emerald Bay’s accelerated gains rather than defending against Breez’s contraction or Buddies’ incremental advance.
Notable Products
Level sells through a concentrated capsule lineup in October 2026, with the top 10 products accounting for 39.8% of sales while 92 products are on the shelf. New launches contribute just 1.6% from 4 items, so most of its sales ride on established SKUs like Protab - Sativa Extra Strength Tablets 10-Pack (250mg) and Hashtab - Indica Tablets 10-Pack (250mg).
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
