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Apr-2026
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Overview
Market Insights Snapshot
Level has showcased varied performance across different states and categories, particularly in the Capsules category. In California, the brand experienced a slight decline in its rankings, dropping from the top spot in January 2026 to the third position by March and April. Despite this downward trend, Level maintained a strong presence, indicating a consistent demand for their products. In contrast, Level's performance in Nevada remained robust, consistently holding the number one ranking throughout the first four months of 2026. This stability suggests a solid foothold and consumer loyalty in the Nevada market, despite some fluctuations in sales figures.
Meanwhile, in New York, Level maintained a steady second position from January through April 2026. This consistent ranking indicates a reliable consumer base and potential for growth in the New York market. The absence of Level from the top 30 brands in other states or provinces might be seen as a missed opportunity or a strategic focus on specific markets. The brand's performance across these states highlights its strengths and areas for potential expansion, with differing market dynamics influencing its rankings and sales trends.
Competitive Landscape
In the competitive landscape of the capsules category in California, Level has experienced notable fluctuations in its rank and sales performance from January to April 2026. Initially leading the market in January, Level saw a decline to the third position by March and April. This shift can be attributed to the consistent performance of Breez, which maintained its top rank throughout the period, and ABX / AbsoluteXtracts, which climbed to the second position by March. Despite this, Level's sales figures remained competitive, closely trailing those of ABX / AbsoluteXtracts, indicating a robust market presence. Meanwhile, Kikoko and Buddies maintained lower ranks, suggesting a less significant impact on Level's market position. These dynamics highlight the competitive pressures Level faces in maintaining its market share in the evolving California capsules market.
Notable Products
In April 2026, the top-performing product for Level was the Protab - Indica Tablet (100mg) in the Capsules category, maintaining its first-place ranking for the fourth consecutive month with sales of 2699. The Protab - Sativa Professional Strength Tablet (100mg) held steady in the second position, showing a consistent performance since March. Climbing from fifth to third place, the Protab - Sativa Extra Strength Tablets 10-Pack (250mg) demonstrated a notable improvement in its ranking. Meanwhile, the Protab - Indica Extra Strength Tablets 10-Pack (250mg) dropped one position to fourth place compared to March. Lastly, the Protab+ - Lights Out Tablets 10-Pack saw a decline, moving from third to fifth place across the same period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
