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Apr-2025
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Overview
Market Insights Snapshot
AiroPro's performance in the vapor pen category has shown varied results across different states. In Colorado, the brand improved its ranking from 21st in February 2025 to 13th by April 2025, indicating a positive trend in consumer preference. Meanwhile, in Illinois, AiroPro maintained a stable position at 9th place from February to April 2025, suggesting consistent demand in this market. However, in Massachusetts, the brand did not make it into the top 30 after February, which could signal challenges in gaining a foothold in this region. Conversely, in Maryland, AiroPro climbed from 6th to 5th place by April, demonstrating strong performance in the vapor pen category.
In the edible category, AiroPro's presence is notable in certain states but less prominent in others. In Maryland, the brand maintained a steady ranking, hovering around the 16th and 17th positions from January to April 2025. This consistency suggests a stable consumer base for their edibles. In New Jersey, AiroPro's ranking fluctuated slightly, peaking at 16th in March before dropping to 18th in April. On the other hand, in Ohio, the brand experienced an upward trajectory, securing the 10th spot by April, which might indicate growing popularity. The lack of a top 30 ranking in other states could imply a need for strategic adjustments to enhance their market penetration in those areas.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, AiroPro has maintained a consistent rank of 9th place from January to April 2025, indicating a stable position within the market. However, its sales figures have shown some fluctuations, with a dip in February followed by a recovery in March and April. This stability in rank is noteworthy given the dynamic shifts observed among competitors. For instance, Rove improved its rank from 9th to 6th between January and February, while Bloom made a significant leap from 36th to 11th over the same period, reflecting aggressive growth strategies. Meanwhile, Rythm experienced a slight decline, moving from 6th to 8th, yet still outperformed AiroPro in terms of sales. These competitive movements suggest that while AiroPro's position is stable, there is room for strategic initiatives to enhance its market share and capitalize on the growth trends demonstrated by its rivals.
Notable Products
In April 2025, the top-performing product from AiroPro was the Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g), maintaining its consistent first-place ranking throughout the year with sales of 10,657. The Artisan Series - Blackberry Cobbler Distillate AiroPod Cartridge (1g) rose to second place, up from third in the previous two months, showing a significant sales increase. The Artisan Series - Bahama Breeze BDT Distillate AiroPod Cartridge (1g) climbed to third place from fifth in March, indicating a strong market presence. The Strain Series - Blue Dream BDT Distillate AiroPod Cartridge (1g) held steady in fourth place after a month of absence in March. Finally, the Artisan Series - Mystical Melody Distillate AiroPod Cartridge (1g) dropped to fifth place, having previously ranked second in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
