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Jun-2024
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Overview
Market Insights Snapshot
AiroPro's performance in the Vapor Pens category has shown varied results across different states. In Colorado, the brand experienced a decline from rank 11 in March 2024 to rank 17 in June 2024, indicating a downward trend. Similarly, in Illinois, AiroPro maintained a steady performance in the top 10, though it slipped slightly from rank 6 to rank 7 over the same period. Meanwhile, in Maryland, AiroPro's ranking dropped from 5 to 8, while in Ohio, the brand showed a slight improvement, moving from rank 14 in March to rank 12 in June. Notably, AiroPro did not make it into the top 30 in the Vapor Pens category in Michigan for March and April, but entered the rankings at positions 56 and 52 in May and June, respectively.
In terms of Edibles, AiroPro's presence was limited to Maryland, where it held the 17th position in March, dropped out of the top 30 in May, and re-entered at rank 18 in June. This fluctuation suggests a volatile performance in the Edibles category within the state. In other states like Massachusetts and Nevada, AiroPro's rankings in the Vapor Pens category remained relatively stable, though the brand did not manage to break into the top 30 in Massachusetts consistently. Overall, AiroPro's performance highlights both strengths and areas for improvement, with notable stability in some states and volatility in others.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, AiroPro has demonstrated a consistent performance, maintaining a rank of 6th place from March to May 2024, before slightly dropping to 7th in June 2024. This minor decline in rank is notable, especially when compared to competitors like STIIIZY, which fluctuated between 3rd and 5th place during the same period, indicating a stronger market presence. Meanwhile, the Essence showed a more volatile ranking, dropping to 10th in April but recovering to 6th by June, suggesting potential opportunities for AiroPro to capitalize on market shifts. Additionally, Rythm and Simply Herb have shown upward trends, with Simply Herb moving from 10th to 8th place and Rythm maintaining a steady presence around the 9th position. These dynamics indicate a competitive but stable market where AiroPro's slight dip in rank could be addressed with strategic marketing and product differentiation to regain and potentially improve its standing.
Notable Products
In June 2024, the top-performing product from AiroPro was the Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g), maintaining its number one rank with sales of $11,293. The Strain Series - Blue Dream BDT Distillate AiroPod Cartridge (1g) held steady at the second position. The Strain Series - Blackberry Cobbler Distillate AiroPod Cartridge (1g) improved its ranking to third place from fourth in May. The Strain Series - Cherry AK Distillate Airopod Cartridge (1g) re-entered the rankings, securing the fourth position. Finally, the Artisan Series - Bahama Breeze BDT Distillate AiroPod Cartridge (1g) dropped to fifth place after being ranked third in May.
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