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Jul-2025
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Overview
Market Insights Snapshot
In the realm of vapor pens, AiroPro has shown varied performance across different states. In Colorado, the brand experienced a decline, slipping from the 14th position in April 2025 to the 26th by July 2025. This downward trend is mirrored by a decrease in sales figures over the same period. Conversely, in New Jersey, AiroPro demonstrated a strong upward trajectory, climbing from the 7th rank in April to an impressive 4th place by July, with sales figures reflecting this positive movement. In Nevada, the brand made notable progress, advancing from the 10th to the 5th position over the months, suggesting a strengthening presence in this market.
In the edibles category, AiroPro's performance has been mixed. In Maryland, the brand showed some fluctuations, reaching its peak at 15th place in June 2025 but slipping back to 17th by July. Meanwhile, in Ohio, AiroPro maintained a consistent position, holding steady at the 9th rank from June to July 2025. However, in New Jersey, the brand's absence from the top 30 in July 2025 indicates a significant drop in its edible category presence. This mixed performance across states highlights the challenges and opportunities AiroPro faces in different regional markets within the edibles segment.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, AiroPro has experienced fluctuations in its market positioning, which could impact its sales trajectory. From April to July 2025, AiroPro's rank shifted from 9th to 10th, with a notable dip to 11th in June, indicating a potential challenge in maintaining its market share. This contrasts with Cresco Labs, which consistently ranked higher, albeit with a downward trend in sales, and Midweek Friday, which improved its rank to 8th in June before settling at 9th in July. Meanwhile, Bloom and The Botanist showed more volatility, with the latter making a significant jump to 11th in July from 17th in June. These dynamics suggest that while AiroPro remains a competitive player, it faces pressure from both established and emerging brands, necessitating strategic adjustments to enhance its market position and sales in the Illinois vapor pen category.
Notable Products
In July 2025, AiroPro's top-performing product was the Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g), maintaining its consistent first-place ranking for four consecutive months, with sales reaching 9192. The Artisan Series - Blackberry Cobbler Distillate AiroPod Cartridge (1g) secured the second spot, improving from its previous fifth-place ranking in June 2025, with notable sales figures of 5762. The Strain Series - Blue Dream BDT Distillate AiroPod Cartridge (1g) held steady in third place, showing a gradual improvement from its fifth-place ranking in April 2025. The Artisan Series - Mystical Melody Distillate AiroPod Cartridge (1g) remained in fourth place, maintaining a stable position over the months. Finally, the Oria - Black Mamba Citrus & Blackberry Live Resin Gummies 10-Pack (100mg) returned to fifth place after slipping to second in June 2025, highlighting fluctuating consumer preferences in the edibles category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
