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Nov-2025
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Overview
Market Insights Snapshot
AiroPro has shown varied performance across different states and categories. In the vapor pens category, the brand has experienced a decline in Colorado, dropping from the 17th position in August 2025 to the 20th position by November 2025. This downward trend is mirrored in Missouri, where AiroPro fell out of the top 20 by November. Conversely, in Nevada, AiroPro improved its ranking from 11th in August to a commendable 8th by October, though it slightly dipped back to 8th in November. Meanwhile, in Ohio, the brand's performance in vapor pens was less promising, as it dropped out of the top 30 by November.
In the edibles category, AiroPro's presence is notable in Ohio, where it maintained a stable position, improving slightly from 10th in August to 9th in November. However, in Maryland, the brand saw fluctuating rankings, starting at 18th in August, peaking at 16th in October, and then returning to 18th by November. In New Jersey, AiroPro entered the top 20 in the edibles category in October and maintained this position through November. Overall, while AiroPro has shown strength in certain states and categories, there are areas where the brand could focus on improving its market presence and rankings.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, AiroPro has experienced a slight decline in its ranking from 6th place in August through October 2025 to 7th place in November 2025. Despite this dip, AiroPro's sales have shown a consistent upward trend, indicating a robust market presence. In contrast, Strane has maintained a steady 5th place ranking, consistently outperforming AiroPro in terms of sales. Meanwhile, Rove has demonstrated a notable rise, climbing from 10th place in August to 6th place by November, surpassing AiroPro in the latest month. In House and Grow West Cannabis Company have shown fluctuating rankings, with Grow West making a significant leap from 15th to 8th place over the same period. These shifts suggest a dynamic market environment where AiroPro faces increasing competition, particularly from brands like Rove that are rapidly gaining traction.
Notable Products
In November 2025, Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g) maintained its top position as the leading product from AiroPro in the Vapor Pens category, with sales of 7,571 units. Oria - Black Mamba Citrus & Blackberry Live Resin Gummies 10-Pack (100mg) climbed to the second spot in the Edible category, improving from third place in October. Artisan Series - Blackberry Cobbler Distillate AiroPod Cartridge (1g) held steady in third place among Vapor Pens, despite a decline in sales. Artisan Series - Mystical Melody Distillate AiroPod Cartridge (1g) remained in fourth place, consistent with its previous month's ranking. Notably, Strain Series - Cherry AK Distillate AiroPod Cartridge (1g) made its debut in November, securing the fifth position in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
