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Aug-2025
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Overview
Market Insights Snapshot
AiroPro has demonstrated varied performance across different states and product categories, with notable achievements and challenges. In the Illinois market, AiroPro has shown resilience in the Vapor Pens category, maintaining a strong position within the top 10 rankings over the months, even improving from 10th to 9th place by August 2025. This consistency in Illinois contrasts with their performance in Colorado, where they fluctuated between the 18th and 23rd positions, indicating a need for strategic adjustments in that market. In Nevada, AiroPro experienced a positive trajectory, climbing from 10th to 5th place in July before settling at 8th in August, highlighting a competitive edge in the region's Vapor Pens segment.
In the Edibles category, AiroPro's performance is more mixed. In Maryland, they showed some fluctuations, peaking at 15th in June but returning to 18th by August. Meanwhile, in Ohio, AiroPro maintained a steady presence in the top 10 rankings, securing the 9th position consistently, suggesting a strong foothold in this category within the state. However, in New Jersey, AiroPro's Edibles ranking is conspicuously absent from the top 30 after May, which could indicate a significant drop or strategic withdrawal from the market. This varied performance across states and categories highlights the dynamic nature of AiroPro's market presence and the challenges of maintaining consistent brand strength across different regional markets.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, AiroPro has shown resilience and adaptability, maintaining a strong position amidst fluctuating market dynamics. Over the four-month period from May to August 2025, AiroPro's rank improved from 10th to 9th, indicating a positive trend in market performance. This improvement is noteworthy given the competitive pressure from brands like Bloom, which consistently hovered around the 10th position, and Midweek Friday, which experienced a decline from 8th to 11th. Despite a dip in sales from May to July, AiroPro's sales rebounded slightly in August, contrasting with the downward sales trend of RYTHM and Savvy, both of which faced declining sales and ranks. This suggests that AiroPro's strategic initiatives may be effectively capturing consumer interest and driving sales, positioning it favorably against its competitors in the Illinois vapor pen market.
Notable Products
In August 2025, the top-performing product for AiroPro was the Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g), maintaining its consistent first-place ranking across all months from May to August. The Strain Series - Blue Dream BDT Distillate AiroPod Cartridge (1g) saw a significant rise, moving from fifth place in June to second place in August, with sales reaching 5762 units. The Artisan Series - Blackberry Cobbler Distillate AiroPod Cartridge (1g) held a steady position at third, despite a slight sales dip from July. Artisan Series - Mystical Melody Distillate AiroPod Cartridge (1g) dropped one rank to fourth place, while Artisan Series - Midnight Moon Black & Blue Berry BDT Distillate Airopod Cartridge (1g) maintained its fifth-place ranking after a brief absence from the rankings in June. Overall, the top products showed stability in their rankings with notable improvements for the Blue Dream variant.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
