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Mar-2025
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Overview
Market Insights Snapshot
AiroPro has demonstrated varied performance across different states and categories, with notable trends in the Colorado Vapor Pens category where they experienced a slight decline in rankings from 14th in December 2024 to 20th by March 2025. This downward trend was mirrored by a decrease in sales, indicating potential challenges in maintaining market share. Conversely, in New Jersey, AiroPro's Vapor Pens consistently ranked high, although they saw a slight drop from 4th to 6th position by March 2025, suggesting strong but slightly waning consumer demand. Meanwhile, in Massachusetts, AiroPro did not make it into the top 30 rankings for February and March in the Vapor Pens category, which may suggest a significant drop in market presence or increased competition.
In the Edible category, AiroPro's performance was mixed. In Maryland, they maintained a steady 16th position from January to March 2025, reflecting a stable consumer base despite slight fluctuations in sales. New Jersey saw a positive movement, with AiroPro climbing from 18th in January to 14th by March 2025, indicating growing consumer interest in their edible products. On the other hand, in Ohio, AiroPro held a consistent 10th and 11th rank, showcasing a stable foothold in the market. These trends across states and categories highlight AiroPro’s varying market dynamics, with some areas showing promise while others suggest room for strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, AiroPro has experienced a notable shift in its market position from December 2024 to March 2025. Initially ranked fourth, AiroPro maintained this position through February 2025 but saw a decline to sixth place by March 2025. This drop in rank coincides with a downward trend in sales, which decreased from December 2024 to February 2025 before slightly recovering in March 2025. Meanwhile, Simply Herb has shown a consistent upward trajectory, climbing from seventh to fifth place over the same period, with sales peaking in March 2025. Savvy also demonstrated a strong performance, moving from sixth to fourth place by March 2025, supported by a significant sales increase. In contrast, Legend experienced a decline in rank and sales, dropping from fifth to eighth place. These dynamics suggest that while AiroPro remains a key player, it faces increasing competition from brands like Simply Herb and Savvy, which are gaining market share in New Jersey's vapor pen category.
Notable Products
In March 2025, AiroPro's top-performing product was the Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking from previous months despite a decline in sales to 9362 units. The newly introduced Artisan Series - Mystical Melody Distillate AiroPod Cartridge (1g) quickly climbed to the second position in its debut month. The Oria - Black Mamba Citrus & Blackberry Live Resin Gummies 10-Pack (100mg) in the Edible category dropped to third place, showing a consistent decline in sales since December 2024. The Artisan Series - Blackberry Cobbler Distillate AiroPod Cartridge (1g) slipped to fourth place, continuing its downward trend from January 2025. Lastly, the Artisan Series - Bahama Breeze BDT Distillate AiroPod Cartridge (1g) entered the rankings at fifth place, marking its presence with a modest sales figure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
