Market Insights Snapshot
In the Vapor Pens category, AiroPro (formerly IndigoPro) has seen a variety of performances across different states. In Arizona, the brand has shown consistent improvement, moving from rank 51 in August 2023 to rank 36 in November 2023. In contrast, the brand's performance in California has been less favorable, with a drop in rankings from 90 in August to 95 in September, and no ranking data available for October and November, indicating that it did not make the top 20 brands in the state for these months. The brand maintains a strong presence in Illinois, Maryland, and Missouri, consistently ranking within the top 5 during this period.
Performance variations are also observed in other states. In Michigan, the brand's ranking fluctuated, peaking at rank 29 in August and dipping to rank 40 in October, before recovering to rank 33 in November. In Oregon, the brand's ranking also varied, moving from 79 in August to 68 in September, and then back to 76 in November. In Washington, the brand maintained a steady presence in the top 10, although there was a slight drop from rank 8 in August to rank 9 in November. The brand also had a presence in the Concentrates category in Ohio, although no ranking data is available for October and November, suggesting it did not rank in the top 20 during these months.
In the Vapor Pens category in Illinois, AiroPro (formerly IndigoPro) has maintained a consistent rank of 4th from August to November 2023. However, its position is under threat from Joos which has been fluctuating between the 5th and 6th ranks, and Good News which has been improving its rank from 7th to 6th. AiroPro's sales have been lower than its closest competitor, Cresco Labs, which has consistently held the 3rd rank. On the other hand, &Shine has been dominating the category with the 2nd rank and significantly higher sales than AiroPro. These trends indicate a highly competitive market for AiroPro, with potential for both upward and downward movement in rank and sales.
In November 2023, the top-performing product from AiroPro (formerly IndigoPro) was the 'Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g)' with a sales figure of 8766 units, maintaining its top rank from the previous three months. The 'Artisan Series - Midnight Moon Black & Blue Berry BDT Distillate Airopod Cartridge (1g)' climbed from the 5th position in August to the 2nd position in November. The 'Artisan Series - Pink Palmer Distillate BDT Airopod Cartridge (1g)' which was not in the top 5 in August, secured the 3rd position in November. The 'Strain Series - Blue Dream BDT Distillate AiroPod Cartridge (1g)' dropped from the 2nd position in October to the 4th in November. Lastly, the 'Artisan Series - Mystical Melody Raspberry Lime & Tangerine Distillate AiroPod Cartridge (1g)' entered the top 5 in October and maintained its position in November.