Aug-2024
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Overview
Market Insights Snapshot
AiroPro's performance in the Vapor Pens category has shown notable variability across different states. In Colorado, the brand maintained a steady ranking at 13th place in both May and June 2024, before slipping to 16th in July and August. This decline was mirrored by a decrease in sales, from $598,877 in June to $428,419 in August. Conversely, in Illinois, AiroPro has consistently held a strong position, ranking 6th from May through August 2024. Despite a slight dip in sales in June, the brand rebounded with over $2.4 million in sales in both July and August. In Massachusetts, the situation is less favorable as AiroPro fell out of the top 30 in August after ranking 29th in both June and July, indicating a downward trend in this market.
In the Edible category in Maryland, AiroPro showed some resilience by improving its ranking from 20th in May to 18th in June, although it dropped to 19th in July and then fell out of the top 30 by August. This inconsistency suggests that the brand is struggling to maintain a strong foothold in this category. On the Vapor Pens front, Maryland presents a more stable picture with AiroPro consistently ranking 8th from June to August 2024. In Nevada, AiroPro has demonstrated a strong upward trajectory, improving its rank from 6th in May and June to 5th in July and August, accompanied by an increase in sales from $500,571 in June to $765,878 in August. This indicates a growing market presence in Nevada, contrasting with the mixed performance observed in other states.
Competitive Landscape
In the Illinois Vapor Pens category, AiroPro has maintained a consistent rank of 6th place from May to August 2024, despite fluctuations in sales. This stability in rank suggests a strong brand presence and loyal customer base. However, competitors like Ozone and The Essence have consistently outperformed AiroPro, holding the 4th and 5th positions respectively, with higher sales figures. Notably, Simply Herb and Midweek Friday have shown upward trends, with Simply Herb improving from 9th to 7th and Midweek Friday from 13th to 8th over the same period. This indicates a competitive market where AiroPro must innovate to maintain or improve its position, especially as emerging brands gain traction.
Notable Products
In August 2024, the top-performing product from AiroPro was the Artisan Series - Black Mamba BDT Distillate AiroPod Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales of $13,968. The Strain Series - Blackberry Cobbler Distillate AiroPod Cartridge (1g) rose to second place from its consistent fourth-place ranking in the previous months, showing a significant sales increase. The Artisan Series - Midnight Moon Black & Blue Berry BDT Distillate Airopod Cartridge (1g) moved up to third place from fifth place in July 2024. The Artisan Series - Bahama Breeze BDT Distillate AiroPod Cartridge (1g) ranked fourth in August, dropping from its second-place position in July. Lastly, the Strain Series - Cherry AK Distillate Airopod Cartridge (1g) secured the fifth position, making a notable entry after being unranked in May and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.