.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Bloom's performance in the Vapor Pens category reveals a varied landscape across different states. In California, Bloom maintained a stable ranking at 16th place from June to August 2025, despite a slight dip in sales from May to June. This consistency suggests a solid foothold in the Californian market, although there is room for improvement to climb higher in the rankings. Conversely, Illinois saw Bloom fluctuate between the 10th and 12th positions, with a notable peak in sales during June. This indicates a competitive presence in Illinois, where Bloom appears to be holding its ground amidst fluctuations in consumer demand.
In Michigan, Bloom's performance was less favorable, with rankings dropping from 31st in May to 60th by August, reflecting a significant challenge in maintaining market share. This drop highlights potential issues in market penetration or consumer preference that Bloom may need to address. Meanwhile, in New Jersey, Bloom showed strong performance, achieving a top 10 ranking in June and maintaining it through August, albeit with a slight decline in sales. The brand's ability to stay within the top tier in New Jersey suggests effective market strategies or strong brand loyalty. In New York, Bloom experienced a slight dip in rankings from 15th to 20th, indicating some volatility in consumer interest or competitive pressures. In Missouri, Bloom was absent from the top 30 in May but made an entry in June, which could be seen as a positive movement, although maintaining and improving this position will be crucial moving forward.
Competitive Landscape
In the competitive landscape of vapor pens in California, Bloom's position has been relatively stable, maintaining a rank of 16th from June to August 2025, after a slight drop from 13th in May. This consistency suggests a steady market presence, although it faces stiff competition from brands like West Coast Cure and Clsics, which have shown upward trends. Notably, West Coast Cure improved its rank from 16th in May to 15th in August, with sales consistently surpassing Bloom's by a growing margin. Similarly, Clsics has also climbed from 15th to 14th place, indicating a competitive edge in sales growth. Meanwhile, Papa's Herb and Flavorade have fluctuated in the rankings, with Flavorade making notable strides from 23rd in May to 17th in August, potentially posing a future threat to Bloom's market share. These dynamics highlight the need for Bloom to innovate and strategize effectively to maintain its position and drive sales growth in this competitive market.
Notable Products
In August 2025, Bloom's top-performing product was Maui Wowie Live Resin Surf Disposable (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales reaching 6722 units. Pineapple Express Live Resin Surf Disposable (1g) also held steady in the second position, showing consistent performance over the same period. Notably, Classic - Apricot Punch BDT Distillate Disposable (1g) climbed to third place from its previous fifth position in July, indicating a positive trend in its sales trajectory. Classic - Forbidden Fruit Live Resin Surf Disposable (1g) dropped to fourth place after being third in July, suggesting a slight dip in its popularity. GMO Cookies Live Resin Surf Disposable (1g) entered the top five for the first time, marking its debut in August 2025 rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
