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Dec-2024
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Overview
Market Insights Snapshot
In analyzing Bloom's performance across various states, it's evident that the brand has maintained a stable presence in the California market for Vapor Pens, consistently ranking around 14th position from September through December 2024. This stability suggests a steady consumer base in California, although there is a slight decline in sales figures over the months. In contrast, Bloom's rankings in Illinois show a more volatile performance, dropping from 18th in September to 25th in November, before improving slightly to 23rd in December. This fluctuation indicates challenges in maintaining market share, potentially due to increased competition or shifting consumer preferences.
Meanwhile, in Michigan, Bloom's presence in the top 30 for Vapor Pens is precarious, as evidenced by its rankings hovering around the low 30s. This suggests that while Bloom is present in the market, it struggles to rise above its competitors significantly. However, a more positive trend is observed in New York, where Bloom has made significant strides, climbing from 23rd place in September to 14th in November, although it slightly dipped back to 15th in December. This upward trajectory in New York, coupled with a notable increase in sales, suggests a growing brand recognition and consumer acceptance in this state.
Competitive Landscape
In the competitive landscape of vapor pens in California, Bloom has shown a consistent presence, maintaining its rank around the 14th position from September to December 2024. Despite a slight dip to 15th in November, Bloom regained its 14th position by December. This stability contrasts with the fluctuating ranks of competitors like West Coast Cure, which dropped from 11th to 16th, and Jeeter, which experienced a rise from 16th to 13th. Notably, Gelato maintained a stronger position, consistently ranking between 12th and 13th. Bloom's sales have shown a gradual decline over these months, indicating a potential area for strategic improvement to enhance its competitive edge. Meanwhile, Cruisers made a notable leap from 24th in September to 15th in December, highlighting the dynamic nature of the market and the need for Bloom to innovate to maintain its position.
Notable Products
In December 2024, Bloom's top-performing product was Pineapple Express Live Resin Surf Disposable (1g) in the Vapor Pens category, maintaining its leading position from November with sales reaching 6,582 units. Maui Wowie Live Resin Surf Disposable (1g) ranked second, showing a slight drop from its top position in October. Cereal Milk Live Resin Surf Disposable (1g) took the third spot, having previously been ranked second in November. Pineapple Diesel and Pineapple Sherbert Live Resin Surf Disposables entered the rankings for the first time, securing fourth and fifth places, respectively. These shifts indicate a growing preference for Pineapple variants among consumers in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
