Bloom

Data Snapshot: May 04, 2024
Bloom Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

294

Product Count

SKUs

Bloom

Overview

Established in 2014, Los Angeles-based Bloom is a trailblazer in the cannabis industry, specializing in consistent, tastefully crafted vape formulas and curated strains that cater to all levels of consumers. With a distinctive visual identity anchored in bright, bold red hues, it deviates from the prevalent green palette of its peers and pioneers an innovative brand aesthetic. Its diverse ownership, including veterans and minorities, along with its multi-state operational presence, positions Bloom as a representative frontrunner in the U.S. legal cannabis and hemp sector.
Markets

Bloom Locations

Product Trends

Bloom Categories

Bloom Sales

Market Insights Snapshot

Bloom Historical Sales by Category

In the competitive landscape of cannabis, Bloom has shown varied performance across different states and categories, with a notable presence in the Vapor Pens category. In California, Bloom's Vapor Pens have maintained a strong position within the top 12 rankings from January to April 2024, peaking at rank 11 consistently from February through April. This indicates a stable consumer preference and a solid foothold in the Californian market. However, their Concentrates in California have struggled to make a significant impact, fluctuating in and out of the top 50 rankings, which might signal a need for strategic adjustments in this category. The sales for Vapor Pens in California saw an upward trend, starting at approximately 1.88 million in January 2024 and growing to over 2.2 million by April 2024, showcasing strong sales growth and market acceptance.

Outside of California, Bloom's performance in the Vapor Pens category shows a mixed but promising picture. In Illinois, Bloom experienced a notable improvement, moving from the 13th position in January and February to 8th in March, before slightly dropping to 12th in April. This fluctuation indicates a potential for growth and an increasing market presence in Illinois, despite the slight setback in April. Conversely, in New York, Bloom faced challenges in maintaining its market position, with rankings experiencing a downward trend from 16th in February to 23rd in April. This decline in rankings could suggest difficulties in capturing the New York market or increased competition. The varied performance across states highlights Bloom's potential for growth and market penetration but also underscores the challenges it faces in different regional markets.

Apr-2024 Rank
Concentrates
Vapor Pens
11
12
23
Bloom

Competitive Landscape

In the competitive landscape of the Vapor Pens category in California, Bloom has shown a consistent performance, maintaining its position in the rankings from February to April 2024, moving from 12th in January to a steady 11th place thereafter. This stability in rank is indicative of Bloom's resilience in a highly competitive market, especially when considering the movements of its competitors. Rove, for instance, has consistently held the 10th spot, indicating a slightly higher market preference throughout the same period. On the other hand, Turn has seen a significant rise, moving from 11th to 9th, suggesting a growing consumer base and potentially impacting Bloom's market share. Meanwhile, Sauce Essentials has made notable progress, climbing from 18th to 13th, which might signal a shift in consumer preferences towards brands that are making significant strides in the market. Kurvana also shows a slight improvement, moving from 13th to 12th, closely trailing behind Bloom. The competitive dynamics within this category underscore the importance of innovation and brand differentiation, as evidenced by the fluctuating ranks and sales among these leading brands.

Bloom market ranking for CA Vapor Pens

Bloom

Notable Products

In April 2024, Bloom's top-performing product was the Banana Splitz Live Resin Disposable (1g) in the Vapor Pens category, marking its debut at the top with sales of 3131.0 units. Following closely in second place was the Maui Wowie Live Resin Surf Disposable (1g), which slipped from the top spot in March to second, showcasing a slight decrease in sales. The Apple Sundae Live Resin Surf Disposable (1g) climbed to third, improving its rank from fourth in March, indicating a growing consumer preference. The Pineapple Express Live Resin Surf Disposable (1g) experienced a dip, moving from second place in March to fourth in April, reflecting a shift in consumer choices. Lastly, the Maui Wowie Live Resin Surf Disposable Pod (0.5g) maintained its fifth position from March, demonstrating consistent sales performance within the top five products.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Banana Splitz Live Resin Disposable (1g)
Vapor Pens
>5
>5
>5
1
Maui Wowie Live Resin Surf Disposable (1g)
Vapor Pens
>5
>5
1
2
Apple Sundae Live Resin Surf Disposable (1g)
Vapor Pens
>5
>5
4
3
Pineapple Express Live Resin Surf Disposable (1g)
Vapor Pens
>5
>5
2
4
Maui Wowie Live Resin Surf Disposable Pod (0.5g)
Vapor Pens
2
>5
5
5
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