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Mar-2025
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Overview
Market Insights Snapshot
Bloom's performance in the vapor pens category shows a mixed but intriguing trend across different states. In California, the brand maintained a consistent rank of 15th from December 2024 to March 2025, indicating a stable presence in a competitive market. However, in Illinois, Bloom experienced significant fluctuation, dropping out of the top 30 in January 2025 but rebounding impressively to the 15th position by March. This suggests a strong recovery and potential growth in consumer interest or strategic market maneuvers. Meanwhile, in Michigan, Bloom consistently hovered around the 26th to 28th positions, indicating a stable but less dominant presence in the market.
In New Jersey, Bloom showed a solid performance by slightly improving its rank from 15th in December 2024 to 14th in the following months, suggesting a steady foothold in the state. Conversely, New York presented a more volatile landscape for Bloom, where its ranking fluctuated from 17th to 22nd before settling at 21st by March 2025. This might indicate challenges in maintaining a competitive edge or shifting consumer preferences. The overall sales trajectory in these states, with California showcasing a bounce back in March after a dip in the earlier months, provides a glimpse into the brand's resilience and market dynamics.
Competitive Landscape
In the competitive landscape of the California Vapor Pens category, Bloom consistently held the 15th rank from December 2024 through March 2025, indicating a stable position amidst fluctuating sales figures. Notably, Jeeter showed a dynamic performance, peaking at 11th in January 2025 before settling at 13th in March, suggesting a slight upward momentum that could pose a challenge to Bloom's rank. Meanwhile, West Coast Cure improved its rank from 16th to 14th by March, surpassing Bloom, which could indicate a potential shift in consumer preference. Gelato experienced a decline from 13th to 16th, which may alleviate some competitive pressure on Bloom. Lastly, Clsics showed a notable improvement from 20th to 17th, suggesting a growing presence in the market. These movements highlight the competitive dynamics that Bloom faces, emphasizing the need for strategic marketing efforts to maintain or improve its position.
Notable Products
In March 2025, Bloom's top-performing product was the Pineapple Express Live Resin Surf Disposable (1g) in the Vapor Pens category, maintaining its number one rank consistently since December 2024, with sales reaching 5881 units. Following closely, the Maui Wowie Live Resin Surf Disposable (1g) also retained its second position across the months, with notable sales of 5393 units. The Classic - Forbidden Fruit Live Resin Surf Disposable (1g) entered the rankings for the first time, securing the third spot. Another new entrant, the Maui Wowie Live Resin Surf Disposable Pod (0.5g), achieved fourth place, while the Super Lemon Haze Live Resin Surf Disposable (1g) rounded out the top five. These rankings indicate a strong and stable performance for Bloom's Vapor Pens, with new products successfully breaking into the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
