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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Bloom’s mix in June 2026 is overwhelmingly concentrated in Vapor Pens at 99.97% share, while Pre-Roll slips to 0.03% share; within those, Vapor Pens grew 6.46% year over year and 0.54% month over month, whereas Pre-Roll contracted 88.86% year over year and 72.67% month over month. At the brand level, sales rose 5.78% year over year alongside an average price decline of 8.02%, and the Vapor Pens category rank in Illinois stands at 9. This pattern implies Bloom is effectively trading price for volume within Vapor Pens while intentionally or structurally exiting Pre-Roll exposure.
The concentration in Vapor Pens at 99.97% share combined with a 6.46% category lift and a rank of 9 in Illinois indicates Bloom’s positioning is anchored to a single-category scale strategy, with price elasticity (−8.02% average price year over year) used to protect or inch up volume (0.54% month over month). The concurrent 88.86% year-over-year and 72.67% month-over-month declines in Pre-Roll, paired with only 0.03% share, signal a pruning of low-impact SKUs to reinforce a clearer value proposition around Vapor Pens, implying future gains will depend more on depth within this category than on breadth across categories.
Competitive Landscape
Bloom sits at rank #12 in CA Vapor Pens in June 2026, improving 4 positions year over year from #16 and edging 1 spot higher versus March 2026 when it was #13; the brand remains 2 places below its peak at #10 from June 2024, indicating partial recovery rather than full return. In contrast, Jetty Extracts climbed from #5 to #3 alongside a 47.3% YoY sales gain, while Plug Play slipped from #3 to #4 with a 7.0% YoY sales decline, suggesting the competitive middle is reshuffling as leaders like STIIIZY hold at #1 despite a 7.0% YoY sales contraction. The rank trajectory—up 4 places YoY but still 2 ranks off peak—implies Bloom is stabilizing into the lower top tier unless it converts incremental share gains into a move back toward the top 10.
Notable Products
Classic - Pineapple Express Live Resin Surf Disposable (1g) led June 2026 with rank 1 on a +23.9% MoM surge while Classic - Blue Dream Live Resin Surf Disposable (1g) slipped 2 ranks to 3 on a -5.7% MoM decline, signaling share consolidation at the very top. Classic - Maui Wowie Live Resin Surf Disposable (1g) held rank 2 with +22.6% MoM, whereas Classic - Fire Mango Live Resin Surf Disposable (1g) and Classic - Guava Belts Live Resin Surf Disposable (1g) eased by -3.6% and -3.2%, respectively, and Classic - Apricot Punch BDT Distillate Disposable (0.5g) fell -6.3% at rank 7. Six of the top ten are Vapor Pens Live Resin Surf SKUs, and distillate variants such as Pineapple Express Distillate Cartridge (1g) grew +10.1% at rank 6 while Maui Wowie Distillate Disposable (1g) added +5.8% at rank 5, indicating the value tier is participating but not displacing the flagship surf line. The mix points to Bloom concentrating demand in a few hero Live Resin Surf SKUs at ranks 1-3, which implies a strategy favoring depth in winning strains over breadth across formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
