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Nov-2025
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Overview
Market Insights Snapshot
Bloom's performance in the Vapor Pens category shows a strong presence in states like California and Illinois, where it consistently maintained a rank of 16th and 10th, respectively, from August to November 2025. This stability suggests a solid foothold in these markets, with California showing a steady increase in sales from approximately $1.4 million in August to over $1.5 million in November. Meanwhile, in New Jersey, Bloom exhibited significant upward movement, climbing from 13th to 7th place, indicating a growing consumer preference and increased market penetration in this state.
Conversely, Bloom's performance in Michigan has been less consistent, where its rank fluctuated but showed improvement by rising from 55th in August to 44th by November. This suggests potential for growth but also highlights the competitive nature of the market. In New York, Bloom's ranking dropped back to 26th in November after a brief improvement, indicating challenges in maintaining a competitive edge. The brand's absence from the top 30 rankings in some states and categories underscores areas where Bloom may need to strategize for better market penetration and consumer engagement.
Competitive Landscape
In the competitive landscape of vapor pens in California, Bloom consistently maintained its position at rank 16 from August to November 2025, showcasing stability in a dynamic market. Despite the steady rank, Bloom's sales exhibited an upward trend, increasing from August to November, which indicates a strengthening market presence. In contrast, Papa's Herb showed a slight improvement in rank from 18 to 17, but its sales fluctuated, suggesting potential volatility in customer loyalty or market strategy. Meanwhile, Clsics held a consistent rank of 15, just above Bloom, with higher sales figures, indicating a strong competitive edge. Dabwoods Premium Cannabis experienced a slight dip in rank from 13 to 14, yet maintained significantly higher sales than Bloom, highlighting its robust market position. Lastly, UP! improved its rank from 27 to 18 over the same period, reflecting a rapid ascent in the market, though still trailing behind Bloom in terms of rank. These insights suggest that while Bloom is holding its ground, there is competitive pressure from both established and emerging brands, necessitating strategic initiatives to enhance its market share.
Notable Products
In November 2025, Bloom's top-performing product was the Classic Pineapple Express Live Resin Surf Disposable (1g) in the Vapor Pens category, maintaining its number one rank from October with sales reaching 7170. The Maui Wowie Live Resin Surf Disposable (1g) slipped to second place after holding the top spot in September and October. Banana Splitz Live Resin Surf Disposable (1g) made a notable entry in third place, despite not being ranked in previous months. The Classic - Apricot Punch BDT Distillate Disposable (0.5g) remained steady at fourth place since October. The Maui Wowie Distillate Disposable (1g) emerged in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
