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Oct-2025
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Overview
Market Insights Snapshot
Bloom's performance in the Vapor Pens category demonstrates varied success across different states. In California, Bloom has maintained a steady ranking at 16th place from July through October 2025, indicating a consistent presence in the market. Meanwhile, in Illinois, Bloom has managed to hold onto the 10th spot for three consecutive months, suggesting a strong foothold in this state. However, the picture is different in Michigan, where Bloom's ranking fluctuated, peaking at 46th in July and dropping to 52nd by October, showing challenges in gaining traction. Notably, Bloom was not in the top 30 in Missouri after July, indicating a potential area for growth or reevaluation.
In New Jersey, Bloom's performance has been quite dynamic, with its ranking improving to 9th place in October from 13th in August, reflecting a positive trend in this market. Conversely, in New York, Bloom's ranking saw a decline, moving from 17th in July to 23rd in October, which might signal increased competition or shifting consumer preferences. Such movements suggest that while Bloom is gaining momentum in some regions, there are challenges in others that may require strategic adjustments to improve market penetration and brand visibility.
Competitive Landscape
In the competitive landscape of vapor pens in California, Bloom has maintained a consistent rank at 16th place from July to October 2025. Despite this stable ranking, Bloom faces stiff competition from brands like West Coast Cure, which has consistently ranked higher, holding the 13th and 14th positions during the same period. Meanwhile, Clsics has shown a slight decline, moving from 14th to 15th, which could potentially open up opportunities for Bloom to climb the ranks if it capitalizes on this shift. On the other hand, Papa's Herb has been improving its position, moving from 20th to 17th, indicating a potential threat to Bloom's current standing. Overall, while Bloom's sales have shown a slight fluctuation, they remain relatively stable, suggesting a loyal customer base, but the brand must strategize to improve its rank amidst dynamic competitors.
Notable Products
In October 2025, Maui Wowie Live Resin Surf Disposable (1g) reclaimed its position as the top-performing product for Bloom, with sales soaring to 8103 units, marking a significant increase from the previous month. Classic Pineapple Express Live Resin Surf Disposable (1g) held steady in second place, maintaining its strong sales performance. Notably, Smoothie (3.5g) emerged as a new contender in the flower category, securing the third spot in its debut month. Classic - Apricot Punch BDT Distillate Disposable (0.5g) improved its ranking to fourth place, while Classic - Forbidden Fruit Live Resin Surf Disposable (1g) entered the top five for the first time. Overall, the rankings indicate a dynamic shift in consumer preferences, with vapor pens continuing to dominate the top positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
