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Jan-2026
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Overview
Market Insights Snapshot
Bloom has demonstrated notable performance variation across different states and categories, particularly in the Vapor Pens category. In California, Bloom has shown a steady upward trend, moving from the 16th position in October 2025 to the 13th position by January 2026. This progression suggests a strengthening presence in this highly competitive market. Meanwhile, in Illinois, Bloom's ranking has improved from 11th to 8th over the same period, indicating robust growth in market share. However, in Michigan, Bloom did not make it into the top 30 in January 2026, which could be a point of concern for the brand's market strategy in that state.
In Maryland, Bloom's entry into the rankings in December 2025 at the 22nd position, followed by a rise to 16th by January 2026, marks a significant breakthrough, potentially signaling successful market penetration strategies. Conversely, New Jersey has seen Bloom's ranking decline from 9th in October 2025 to 14th in January 2026, which might reflect challenges in maintaining consumer interest or increased competition. In New York, Bloom's ascent from the 25th to the 19th position over the same period highlights a positive trajectory, possibly driven by strategic marketing or product innovation. The fluctuations across these states underscore the dynamic nature of the cannabis market and the need for brands like Bloom to continuously adapt and evolve their strategies.
Competitive Landscape
In the competitive California vapor pens market, Bloom has shown a consistent upward trend in its rankings, moving from 16th place in October 2025 to 13th by January 2026. This steady climb indicates a positive reception and growing consumer preference. However, Bloom faces stiff competition from brands like West Coast Cure, which maintained a higher rank throughout the same period, consistently holding the 12th position by January 2026. Additionally, Clsics displayed fluctuations, dropping to 16th in November but rebounding to 14th by January, suggesting potential volatility in consumer loyalty. Meanwhile, Papa's Herb trailed behind Bloom, improving slightly from 17th to 15th. Despite this competitive landscape, Bloom's upward trajectory in rankings suggests effective strategies in capturing market share, although it still lags behind higher-ranked competitors like Turn, which consistently held the 11th position.
Notable Products
In January 2026, the top-performing product for Bloom was Classic - Maui Wowie Live Resin Surf Disposable (1g) in the Vapor Pens category, maintaining its number one rank from December 2025 with sales of 7696 units. Following closely was Classic - Pineapple Express Live Resin Surf Disposable (1g), which rose from third to second place compared to the previous month. The Maui Wowie Distillate Disposable (1g) made a notable entry into the rankings, securing the third position. Classic - Apricot Punch BDT Distillate Disposable (0.5g) slipped to fourth place from its previous second position in December. Lastly, Pineapple Express Distillate Surf Disposable (1g) entered the charts at fifth place, showcasing its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
