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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Bloom’s mix in May 2026 tilted even further toward Vapor Pens, which held a 99.82% share and grew 9.97% year over year while advancing 3.72% month over month; by contrast, Pre-Roll contracted to 0.14% share with a -37.84% year-over-year decline and a -28.47% month-over-month drop. Concentrates remained a rounding error at 0.04% share after a -95.73% year-over-year fall, though a 897.86% month-over-month spike off a tiny base did not change the overall balance. With overall brand sales up 8.82% year over year and average price down 2.98%, the pattern implies Bloom is leaning on Vapor Pens volume growth at slightly lower prices to offset shrinking satellite categories.
The concentration in Vapor Pens alongside a category rank of 9 in Vapor Pens within Illinois suggests defensibility rests on depth in a single lane rather than breadth, with the 3.72% month-over-month gain supporting near-term momentum but the -37.84% Pre-Roll and -95.73% Concentrates year-over-year drops limiting optionality. Given 19.29% growth over 24 months and a 0.14% Pre-Roll share, the portfolio skews to a specialist stance where small pricing flexibility (-2.98% year over year) and incremental share capture in Vapor Pens can lift rank, but diversification contributes little near-term, implying positioning should prioritize reinforcing Vapor Pens leadership mechanics over rebuilding low-share adjacencies.
Competitive Landscape
Bloom sits at rank #12 in California Vapor Pens in May 2026, improving 3 positions year over year from #15, and inching 1 spot ahead of its February 2026 position at #13; the brand remains below its peak of #10 from June 2024, indicating momentum but not yet a return to prior highs. Competitive pressure is bifurcated: STIIIZY held at #1 year over year despite a -4.9% sales decline, while Jetty Extracts climbed from #5 to #3 on +40.6% YoY sales, and Plug Play slipped from #3 to #4 with -14.2% YoY sales, creating openings above Bloom even as the top spot stays defended. The pattern implies Bloom’s incremental rank gains are driven more by mid-tier reshuffling than top-tier contraction, so sustaining share will require translating current #12 trajectory into consistent upward moves toward the #10–#9 band rather than relying on competitor pullbacks.
Notable Products
Classic - Blue Dream Live Resin Surf Disposable (1g) posted the steepest decline at -45.9% month over month, sliding to rank 3 while Classic - Pineapple Express Live Resin Surf Disposable (1g) also fell -27.0% at rank 1. In contrast, Classic - Fire Mango Live Resin Surf Disposable (1g) rose 19.4% to rank 7 and Classic - Maui Wowie Live Resin Surf Disposable (1g) gained 14.0% at rank 2. All top-10 SKUs are Vapor Pens, indicating category concentration is 10 of 10 in May 2026. This pattern implies Bloom is leaning into breadth within one form factor while tolerating volatility in individual strains to defend share at the very top of the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
