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Apr-2025
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Overview
Market Insights Snapshot
Bloom's performance in the Vapor Pens category across various states has shown notable fluctuations. In California, Bloom maintained a steady presence, consistently ranking around 15th place from January to April 2025. This stability indicates a solid foothold in the market, despite a slight dip in sales in February. Meanwhile, in Illinois, Bloom has demonstrated remarkable upward momentum, climbing from 36th in January to 11th in April. This significant rise suggests an increasing consumer preference or strategic improvements in market penetration within the state.
Conversely, Bloom's performance in Michigan highlights challenges, as the brand slipped from 26th in January to falling out of the top 30 by April. This downward trend may point to increased competition or market dynamics that are unfavorable to Bloom. In New Jersey, Bloom has shown a slight improvement, moving from 15th in January to 12th in April, suggesting a positive reception or strategic gains in the market. However, in New York, Bloom's ranking has been somewhat erratic, with a dip to 24th in April from 18th in January, indicating potential volatility or shifts in consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in California, Bloom has maintained a relatively stable position, ranking 15th in January, February, and April 2025, with a slight dip to 16th in March. This consistency in rank reflects a steady performance in sales, although Bloom's sales figures show a minor fluctuation, peaking in March. Notably, Dabwoods Premium Cannabis consistently outperformed Bloom, maintaining a higher rank throughout the period, while West Coast Cure and Clsics displayed more volatility in their rankings. Gelato showed a downward trend, falling to 17th place by April, which could present an opportunity for Bloom to capitalize on shifting consumer preferences. Overall, Bloom's stable rank amidst fluctuating competitors suggests a resilient market presence, but also highlights the need for strategic initiatives to climb higher in the rankings.
Notable Products
In April 2025, Bloom's top-performing product was Pineapple Express Live Resin Surf Disposable (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from January to April, with sales reaching 5321 units. Maui Wowie Live Resin Surf Disposable (1g) also held steady in the second position throughout these months. A new entrant, Space Face Live Resin Surf Disposable (1g), debuted in April, quickly securing the third spot with notable sales. Apple Sundae Live Resin Surf Disposable (1g) followed closely in fourth place. The Classic - Apricot Punch BDT Distillate Disposable (1g) saw a slight decline, moving from fourth in March to fifth in April, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
