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Jul-2025
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Overview
Market Insights Snapshot
Bloom's performance in the Vapor Pens category shows varying trends across different states. In California, Bloom has maintained a consistent presence, holding steady at the 16th position for three out of the past four months. Despite a slight dip in sales in June, the brand rebounded in July. In Illinois, Bloom experienced a slight fluctuation in rankings but remained within the top 12, indicating a strong market presence. However, in Michigan, Bloom's ranking fell out of the top 30 in July, highlighting challenges in maintaining its market position. Meanwhile, in Missouri, Bloom only recently entered the top 50, suggesting potential growth opportunities.
In New Jersey, Bloom has shown remarkable improvement, climbing from 13th place in April to 8th by July. This upward trajectory in rankings is supported by a substantial increase in sales during the same period. Similarly, in New York, Bloom improved its position from 22nd in April to 15th in July, demonstrating a positive trend in market penetration. These movements highlight Bloom's growing influence in the northeastern states. However, the absence of Bloom from the top 30 in some states, such as Michigan in July, indicates areas where the brand might need to focus on strengthening its competitive strategy.
Competitive Landscape
In the competitive landscape of vapor pens in California, Bloom has shown a consistent performance, maintaining its rank mostly around the 16th position from April to July 2025. Despite a slight dip in sales in June, Bloom's sales rebounded in July, indicating resilience in the face of competition. Notably, West Coast Cure and Clsics have been close competitors, with West Coast Cure consistently ranking just above Bloom in June and July, and Clsics maintaining a steady position ahead of Bloom throughout this period. Meanwhile, Papa's Herb and Flavorade have shown more volatility, with Papa's Herb dropping out of the top 20 in June, and Flavorade making a notable jump from 23rd in May to 17th in July. These dynamics suggest that while Bloom holds a stable position, there is significant movement among competitors, highlighting the need for strategic initiatives to enhance market share and rank.
Notable Products
In July 2025, Maui Wowie Live Resin Surf Disposable (1g) maintained its position as the top-selling product for Bloom, with sales reaching 6,459 units. Pineapple Express Live Resin Surf Disposable (1g) continued to hold the second position, showing a consistent performance over the months. Classic - Forbidden Fruit Live Resin Surf Disposable (1g) improved its rank from fourth in June to third in July, indicating a rising trend. Super Sour Diesel Live Resin Surf Disposable (1g) entered the rankings in July at the fourth position, while Durban Gelato Distillate Disposable (1g) debuted at fifth. These shifts highlight a dynamic market with new entries gaining traction alongside established leaders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
