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Dec-2025
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Overview
Market Insights Snapshot
Bloom has demonstrated a steady performance across several states in the vapor pen category, with notable improvements in ranking over the last few months of 2025. In California, Bloom moved from 16th to 14th place, showing a consistent upward trend in a competitive market. Similarly, in Illinois, Bloom's ranking improved from 11th to 9th, reflecting a strong growth in sales. However, in Michigan, Bloom did not make it into the top 30, which might indicate challenges in penetrating this market. Meanwhile, in Maryland, Bloom entered the rankings at 23rd place in December, suggesting a potential for future growth in this region.
In New Jersey, Bloom maintained a stable presence, holding onto the 10th position despite fluctuations in sales volume. The situation in New York is intriguing, as Bloom's ranking experienced some volatility, dropping to 28th in November before climbing back to 21st in December. This pattern might indicate a competitive environment or changing consumer preferences. Despite these fluctuations, Bloom's overall sales trajectory in these states suggests a positive growth trend, with some markets showing more potential for expansion than others. The data highlights the importance of strategic market penetration and adaptability in different regional landscapes for sustained brand success.
Competitive Landscape
In the competitive landscape of vapor pens in California, Bloom has shown a steady improvement in its ranking over the last few months of 2025. Starting at 16th place in September, Bloom has climbed to 14th by December, indicating a positive trend in consumer preference and market penetration. This upward movement is noteworthy, especially when compared to competitors like Papa's Herb, which also improved its rank from 18th to 16th, and Clsics, which fluctuated but ultimately improved from 15th to 13th. Meanwhile, Cold Fire experienced a decline from 6th to 12th, suggesting a potential opportunity for Bloom to capture more market share. Despite Dabwoods Premium Cannabis maintaining a relatively stable position, Bloom's consistent sales growth and rank advancement highlight its competitive edge in the California vapor pen market.
Notable Products
In December 2025, Maui Wowie Live Resin Surf Disposable (1g) emerged as the top-performing product for Bloom, maintaining its first-place ranking from October, with notable sales of 8517 units. Classic - Apricot Punch BDT Distillate Disposable (0.5g) climbed to the second position, showing a significant improvement from its fourth place in November. Classic - Pineapple Express Live Resin Surf Disposable (1g) experienced a drop to third place, despite being the leader in September and November. Blue Runtz Pre-Roll (1g) made its debut in the rankings at fourth place, indicating strong performance in the Pre-Roll category. Maui Wowie Distillate Disposable (1g) remained steady in the fifth position, consistent with its November ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
