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Sep-2025
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Overview
Market Insights Snapshot
Bloom's performance in the Vapor Pens category shows notable variations across different states. In California, Bloom has maintained a consistent rank of 16th from June through September 2025, indicating stable demand within this market. Meanwhile, in Illinois, Bloom experienced a slight fluctuation in rankings, moving from 7th in June to 10th in July, and then stabilizing at 8th place in both August and September. This suggests a competitive landscape but a resilient position for Bloom. On the other hand, Michigan reflects a more challenging environment for Bloom, as the brand's rank dropped from 29th in June to 48th by September, indicating potential market challenges or increased competition.
In Missouri, Bloom's entry into the rankings in July at 52nd position, followed by its absence in subsequent months, highlights a struggle to gain a foothold in this market. Conversely, New Jersey shows a slight decline in Bloom's rank from 10th in June and July to 12th in both August and September, which might suggest a need for strategic adjustments to maintain competitiveness. In New York, the brand's rank varied, dropping to 23rd in August before recovering to 18th in September, indicating a volatile but potentially promising market. These movements across states provide valuable insights into Bloom's market dynamics and competitive positioning within the Vapor Pens category.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Bloom has shown resilience despite fluctuations in its ranking. Over the months from June to September 2025, Bloom's rank shifted from 7th to 10th, then improved to 8th, and maintained that position in September. This indicates a competitive environment where Bloom is striving to maintain its market share. Notably, Cresco Labs and Savvy consistently ranked higher, with Cresco Labs moving from 10th to 9th and Savvy maintaining a strong presence within the top 7. Meanwhile, (the) Essence displayed a slight decline from 4th to 6th, suggesting potential opportunities for Bloom to capitalize on any emerging gaps. Despite these challenges, Bloom's sales figures indicate a stable performance, particularly in September where it showed a slight increase, hinting at a potential upward trend. This competitive analysis underscores the dynamic nature of the vapor pen market in Illinois and highlights the importance of strategic positioning for Bloom to enhance its rank and sales performance.
Notable Products
In September 2025, Pineapple Express Live Resin Surf Disposable (1g) emerged as the top-performing product for Bloom, achieving the first rank in the Vapor Pens category with sales of 5,921 units. It surpassed Maui Wowie Live Resin Surf Disposable (1g), which had previously held the top spot for three consecutive months but dropped to second place with 5,706 units sold. The Classic - Super Lemon Haze Live Resin Surf Disposable (1g) debuted in third place, while Classic - Blue Dream Live Resin Surf Disposable (1g) entered the rankings at fourth. Space Face Live Resin Terp Surf Disposable (1g) returned to the rankings in fifth place after a brief absence. These shifts highlight a dynamic change in consumer preferences, with Pineapple Express making a notable leap to the forefront.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
