Bloom

In the competitive landscape of the California vapor pens market, Bloom has shown a dynamic performance over the past few months. Bloom's rank fluctuated between 10th and 11th place from March to June 2024, indicating a close competition with brands like Rove and Dime Industries. Notably, Bloom surpassed Rove in April and May, but fell back to 11th place in June as Rove reclaimed the 10th spot. This suggests that while Bloom has the potential to climb the ranks, maintaining a consistent position remains challenging. In terms of sales, Bloom experienced a peak in April with $2,423,881, but saw a decline to $1,974,293 by June. This downward trend in sales could be a point of concern, especially as competitors like Gelato consistently maintained higher sales, staying firmly in the top 10. Meanwhile, Sauce Essentials showed a steady improvement in rank, moving from 15th to 13th place, which could pose a future threat to Bloom's market position. Overall, while Bloom remains a strong contender, the brand needs to address the volatility in its rankings and sales to secure a more stable foothold in the competitive California vapor pens market.

In June 2024, the top-performing product for Bloom was Maui Wowie Live Resin Surf Disposable (1g) in the Vapor Pens category, maintaining its leading position from March and April, with notable sales of 5447 units. Pineapple Express Live Resin Surf Disposable (1g) held the second rank, a slight drop from its top spot in May. Apple Sundae Live Resin Surf Disposable (1g) climbed to the third position, marking its first appearance in the top ranks since April. Cereal Milk Live Resin Surf Disposable (1g) secured the fourth spot, showing consistent performance since its introduction in May. Skywalker Live Resin Surf Disposable (1g) debuted in the rankings at fifth place, indicating a strong entry into the market.