Trend
Growth
Oct-2023 Sales
$1M+
Product Count
170
Updated
11/1/2023
Markets

Bloom

Established in 2014, Los Angeles-based Bloom is a trailblazer in the cannabis industry, specializing in consistent, tastefully crafted vape formulas and curated strains that cater to all levels of consumers. With a distinctive visual identity anchored in bright, bold red hues, it deviates from the prevalent green palette of its peers and pioneers an innovative brand aesthetic. Its diverse ownership, including veterans and minorities, along with its multi-state operational presence, positions Bloom as a representative frontrunner in the U.S. legal cannabis and hemp sector.
Bloom Historical Sales by Category

Market Insights Snapshot

In the California market, Bloom has shown a steady performance in the Vapor Pens category, maintaining a rank within the top 20 from July to October 2023. Specifically, Bloom held the 13th position for three consecutive months before slightly dropping to the 15th spot in October. However, their performance in the Concentrates category showed more fluctuation, with rankings varying from 73rd to 95th over the same period. Despite these rankings, Bloom managed to increase their sales in this category from July to October.

In contrast, Bloom's performance in the Colorado market showed a different trend. The brand did not appear in the top 20 in the Flower and Pre-Roll categories in July, but they managed to secure a position in the following months. Notably, their ranking in the Pre-Roll category improved from 83rd in August to 75th in September, before slightly dropping to 77th in October. Similarly, in the Illinois and Nevada markets, Bloom maintained a steady presence in the Vapor Pens category, consistently ranking within the top 20. This suggests a strong consumer preference for Bloom's Vapor Pens in these states.

Oct-2023 Rank
Concentrates
Vapor Pens
Flower
Pre-Roll
73
15
77
15
66

Competitive Landscape

In the Vapor Pens category within the California market, Bloom has been experiencing a downward trend in both rank and sales from July to October 2023. While Bloom consistently held the 13th rank in July, August, and September, it slipped to the 15th position in October. In comparison, Papa's Herb has been steadily climbing the ranks, moving from the 23rd position in July and August to 19th in September and finally 16th in October. PAX and Sauce Essentials have maintained a fairly stable position in the market, with PAX fluctuating slightly between the 17th and 18th ranks and Sauce Essentials holding steady at the 14th rank. Cruisers has shown a positive trend, improving its rank from 15th to 13th over the same period. These shifts in the competitive landscape indicate a need for Bloom to reassess its market strategy to regain its lost ground.

Bloom market ranking for CA Vapor Pens

Notable Products

In October 2023, the top-performing product from Bloom was the Maui Wowie Live Resin Surf Disposable (0.5g), reclaiming its position from rank 4 in September. It recorded sales of 3126 units, the only sales figure disclosed in this summary. The second best seller was the Pineapple Express Live Resin Disposable (0.5g), making its debut in the rankings. The third position was taken by the Cereal Milk Live Resin Surf Disposable (0.5g), moving up from an unranked position in the previous month. The Gush Mintz Live Resin Surf Disposable (0.5g) dropped two positions to rank 4, and the Alien Jack Live Resin Disposable (0.5g) entered the list at rank 5.

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
Maui Wowie Live Resin Surf Disposable (0.5g)
Vapor Pens
1
1
4
1
Pineapple Express Live Resin Disposable (0.5g)
Vapor Pens
>5
>5
>5
2
Cereal Milk Live Resin Surf Disposable (0.5g)
Vapor Pens
4
2
>5
3
Gush Mintz Live Resin Surf Disposable (0.5g)
Vapor Pens
2
3
2
4
Alien Jack Live Resin Disposable (0.5g)
Vapor Pens
>5
>5
>5
5
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