Market Insights Snapshot
Alberta Bud, a cannabis brand based in Alberta, has seen some interesting movements across categories and time. In the Flower category, the brand ranked 85th in July 2023 and then disappeared from the top 20 in August. However, it made a noticeable comeback in September, securing the 73rd spot. The lack of a ranking in August suggests a dip in sales or market share, which could be a point of concern. The brand's performance in the Pre-Roll category follows a similar pattern, with it ranking 83rd in July but not making it to the top 20 in the following months. This could indicate a need for the brand to revisit its strategies in these categories.
On a brighter note, Alberta Bud has consistently maintained a strong presence in the Topical category. The brand held the 11th position in both July and August, slipped slightly to 13th in September, but bounced back to 9th in October. This consistent performance, even amidst slight fluctuations, suggests that Alberta Bud has found a solid foothold in the Topical category within the Alberta market. It might be interesting to see how the brand leverages this strength to improve its standing in other categories.
In the Topical category in Alberta, Alberta Bud has seen a slight improvement in its ranking from 11th place in July and August 2023, to 13th in September, and then up to 9th in October. This upward trend in rank, however, does not seem to correlate with an increase in sales. Competing brands such as Dosecann, LivRelief, and RHO Phyto consistently outperform Alberta Bud in sales, even as their rankings fluctuate. Notably, Jointment by Blunt Botanicals has a similar rank to Alberta Bud, but consistently higher sales. This suggests that while Alberta Bud is competitive in terms of rank, it may need to improve its sales strategy to keep up with these other brands.
In October 2023, the top-performing products from Alberta Bud were 'Slurface (7g)', 'Tangerine Dreamz (7g)', and 'CBD:THC 1:1 Cool n Calm Cream (100mg CBD,100mg THC, 50ml)', ranking first, second, and third, respectively. 'Slurface (7g)' maintained its first-place position from the previous month, with sales of 231 units. 'Tangerine Dreamz (7g)' also held steady at second place, while 'CBD:THC 1:1 Cool n Calm Cream' rose from fifth to third place. The 'Dank Pre-Roll 3-Pack (1.5g)' dropped to fourth place, and 'Top Bud Pre-Roll (1g)', which was the top-seller in July, fell to fifth. This data reveals a shift in consumer preference towards flowers and topicals over pre-rolled products.