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Jun-2024
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Overview
Market Insights Snapshot
CountrySide Cannabis has shown a notable upward trend in the Pre-Roll category across multiple regions. In Alberta, the brand moved from a rank of 89 in March 2024 to 73 in June 2024, indicating a steady improvement in its market position. The sales figures support this trend, with a significant jump from 44,438 CAD in March to 70,581 CAD in June. This positive movement in Alberta suggests that CountrySide Cannabis is gaining traction and consumer acceptance in the Pre-Roll segment. However, the brand did not make it into the top 30 rankings in the Vapor Pens category in Alberta, which could indicate a need for strategic adjustments in that product line or market.
In Ontario, CountrySide Cannabis has demonstrated strong performance in the Pre-Roll category, consistently ranking within the top 20. The brand improved its rank from 20 in March 2024 to 13 in May and June 2024. This consistent ranking, coupled with increasing sales figures, highlights the brand's robust presence in Ontario's Pre-Roll market. On the other hand, the Vapor Pens category in Ontario tells a different story. The brand's ranking fluctuated between 88 and 94 from March to May 2024, before improving to 82 in June. This indicates a slight recovery, but the brand still remains outside the top 30, which could be seen as a challenge to overcome in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, CountrySide Cannabis has shown a notable upward trend in its rankings and sales over the past few months. Starting from the 20th position in March 2024, CountrySide Cannabis climbed to the 13th spot by June 2024, indicating a significant improvement. This upward movement is particularly impressive when compared to brands like Dime Bag, which moved from 18th to 14th place, and 1Spliff, which remained relatively stable around the 15th position. Meanwhile, Pure Sunfarms and PIFF maintained higher but stable ranks, indicating strong market positions. The consistent increase in sales for CountrySide Cannabis, culminating in a significant rise from $528,559 in March to $809,606 in June, reflects its growing market presence and consumer preference. This positive trajectory suggests that CountrySide Cannabis is effectively capturing market share and could continue to climb the ranks if the trend persists.
Notable Products
In June 2024, the top-performing product for CountrySide Cannabis was Strawberry OG Pre-Roll 10-Pack (5g), maintaining its first-place rank from previous months and achieving impressive sales of 11,758 units. The 10th Planet Pre-Roll 10-Pack (5g) consistently held the second position, though its sales slightly decreased to 8,122 units. Harvest Reserve - Grape Diamonds Pre-Roll (1g) continued to rank third, showing a steady increase in sales. Honey Oil Infused Pre-Roll 3-Pack (1.5g) remained in fourth place, with a marginal rise in sales figures. Peach Crescendo Infused Pre-Roll (1g) also retained its fifth position, with a slight uptick in sales.
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