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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Alberta, CountrySide Cannabis has shown a mixed performance across different categories. Notably, in the Pre-Roll category, the brand has experienced a slight decline in rankings from January 2024, starting at 60th and slipping to 76th by April 2024. This downward trend, despite fluctuating sales figures, indicates a challenge in maintaining market position amidst increasing competition. However, it's worth mentioning that CountrySide Cannabis made an appearance in the Flower category in February 2024 at rank 96, which suggests an attempt to diversify their product offerings. Although the brand did not maintain a top 30 position in the following months, the initial entry is a positive sign of expansion and visibility in the Alberta market.
Meanwhile, in Ontario, CountrySide Cannabis has demonstrated more promising results, particularly in the Pre-Roll category. The brand improved its standing from 23rd in January 2024 to 17th by April 2024, accompanied by a steady increase in sales, peaking at 624,163 in April. This consistent upward trajectory not only highlights the brand's growing popularity in Ontario's Pre-Roll market but also suggests effective strategies in product quality, marketing, or distribution. Conversely, their performance in the Vapor Pens category tells a different story, with rankings slipping from 59th in January to 89th in April 2024. The decline in both rank and sales figures in this category underlines the challenges CountrySide Cannabis faces in capturing a broader share of Ontario's diverse cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, CountrySide Cannabis has shown a notable upward trajectory in its market position from January to April 2024, moving from not being in the top 20 to securing the 17th rank by April. This improvement in rank is indicative of a positive trend in sales and market penetration, with a significant increase in sales from March to April. Competing brands such as Dime Bag, Color Cannabis, Weed Me, and Station House have also shown fluctuations in their rankings and sales over the same period, but none have demonstrated the same consistent upward movement in rank as CountrySide Cannabis. Particularly, Weed Me and Station House have been ahead in terms of rank but have experienced some volatility, suggesting a competitive opportunity for CountrySide Cannabis to continue its ascent in the Ontario Pre-Roll market.
Notable Products
In Apr-2024, CountrySide Cannabis saw Strawberry OG Pre-Roll 10-Pack (5g) maintaining its position as the top-selling product with 9,712 units sold, showcasing its consistent popularity across previous months. Following closely, 10th Planet Pre-Roll 10-Pack (5g) secured the second spot, indicating a stable consumer preference for these specific pre-rolls. Harvest Reserve - Grape Diamonds Pre-Roll (1g) climbed to the third rank, marking a notable shift from its earlier fourth-place standing in March, highlighting a growing interest in this variety. The Honey Oil Infused Pre-Roll 3-Pack (1.5g) and Peach Crescendo Infused Pre-Roll (1g) rounded out the top five, at fourth and fifth places respectively, demonstrating a diversified interest in infused options among consumers. These rankings reflect a consistent demand for pre-rolls, with shifts in preferences hinting at evolving consumer tastes within the category.
Top Selling Cannabis Brands
