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Aug-2024
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Overview
Market Insights Snapshot
CountrySide Cannabis has shown noteworthy performance across different categories and states. In Alberta, the brand has experienced a significant upward trajectory in the Pre-Roll category, moving from a rank of 89 in May 2024 to 60 by August 2024. This steady climb indicates growing consumer preference and increased market penetration. However, it is important to note that the brand did not make it to the top 30 in the Vapor Pens category in Ontario for the months tracked, which could signal a need for strategic adjustments in that particular category.
In Ontario, CountrySide Cannabis has maintained a stable position in the Pre-Roll category, consistently ranking at 13 from June to August 2024. This stability in a competitive market suggests a loyal customer base and effective product positioning. Conversely, the absence of a ranking in the Vapor Pens category for July and August 2024 highlights a potential area for growth or reevaluation. Overall, while the brand has seen positive trends in some areas, there are clear opportunities for improvement in others, particularly in expanding their presence in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, CountrySide Cannabis has shown consistent performance, maintaining its rank at 13th place from May to August 2024. This stability is notable, especially when compared to competitors like Pure Sunfarms, which fluctuated between 9th and 11th place, and Dime Bag (Canada), which improved its rank from 18th to 14th over the same period. Despite being outperformed by PIFF, which held a steady 12th place, CountrySide Cannabis has shown a significant upward trend in sales, increasing from $681,435 in May to $1,030,278 in August. This growth in sales, despite a stable ranking, suggests a strengthening market position and potential for future upward mobility in rank. Meanwhile, BoxHot remained behind CountrySide Cannabis, fluctuating between 15th and 16th place, indicating that CountrySide Cannabis is well-positioned among mid-tier brands and could leverage its sales momentum to climb higher in the rankings.
Notable Products
In August 2024, the top-performing product for CountrySide Cannabis was Strawberry OG Pre-Roll 10-Pack (5g) with a sales figure of 15,113, maintaining its first rank for four consecutive months. Following closely was the 10th Planet Pre-Roll 10-Pack (5g), which also held its second position consistently, showing a steady increase in sales to 10,651. The Harvest Reserve - Grape Diamonds Pre-Roll (1g) remained in third place, continuing its upward sales trend to 10,177. Honey Oil Infused Pre-Roll 3-Pack (1.5g) and Peach Crescendo Infused Pre-Roll (1g) retained their fourth and fifth ranks respectively, with minor fluctuations in their sales figures. Overall, the rankings for these top products have shown remarkable stability over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
