Market Insights Snapshot
CountrySide Cannabis has shown varying performances across different categories and states. In the Flower category in Alberta, the brand's ranking fluctuated from 76 in September to 84 in December 2023, indicating a slight decrease in its market position. However, the brand showed a more stable performance in the Pre-Roll category within the same province, maintaining a rank within the top 50. Notably, CountrySide Cannabis was not among the top 20 brands in the Vapor Pens category in October and December, which might signify a need for improvement in this area.
In British Columbia, the brand's performance was mixed. While it managed to secure a rank in the Vapor Pens category, it didn't make it to the top 20 in the Pre-Roll category in October, November, and December. Conversely, in Ontario, CountrySide Cannabis showed a commendable performance in the Pre-Roll category, improving its ranking from 27 in September to 20 in December. However, the brand's position in the Vapor Pens category in Ontario was less consistent, with a slight dip in ranking from 55 in September to 57 in December. These observations suggest that while CountrySide Cannabis has a strong presence in some markets and categories, there are opportunities for growth and improvement in others.
In the Pre-Roll category in Ontario, CountrySide Cannabis has shown a steady rise in rank from September to December 2023, moving from 27th to 20th place. This improvement in rank is notable, especially when compared to competitors like Divvy and The Loud Plug, who have seen a decline in their rankings over the same period. Another competitor, OHJA, has experienced a fluctuating rank, while PIFF has made a significant leap from 63rd to 22nd place. Despite not being in the top 20 brands in September, CountrySide Cannabis has consistently improved its position, indicating a positive trend in terms of market competitiveness.
In December 2023, the top-performing product for CountrySide Cannabis was the Strawberry OG Pre-Roll 10-Pack (5g), maintaining its top position from previous months with 8194 units sold. The 10th Planet Pre-Roll 10-Pack (5g) climbed to the second rank from its consistent third position in the prior months. The Honey Oil Infused Pre-Roll 3-Pack (1.5g), despite being a top seller, dropped to third place in December. The Harvest Reserve - Grape Diamonds Pre-Roll (1g) made a notable jump to fourth place, up from fifth in November. Rounding out the top five was the Banana Hammock Live Resin Infused Pre-Roll 5-Pack (2.5g), which maintained its prior position from November.