Market Insights Snapshot
In Alberta, EXKA (XK) has shown some fluctuation in its performance across different categories. In the Concentrates category, the brand's ranking slightly improved from 37th in August and September to 33rd in October. However, its sales declined from July's $24,953 to $14,459 in August and continued to hover around this figure in the following months. The Flower category saw a drop in ranking from 82nd to 99th between July and August, without any ranking data for the following months, indicating that it wasn't in the top 20 brands. On a positive note, in the Oil category, EXKA (XK) maintained a steady presence within the top 20 brands throughout the period.
Turning our attention to Ontario, EXKA (XK) demonstrated a similar trend in the Concentrates category, maintaining a position within the top 50 brands. Interestingly, the brand's ranking in the Vapor Pens category slipped from 73rd in July to 86th in October, despite a slight uptick in sales from $22,364 to $23,683. The Pre-Roll category saw EXKA (XK) hovering around the mid-90s in ranking for July and August, with no data available for the following months, suggesting a drop out of the top 20 brands. These movements provide some insight into EXKA's performance, but further analysis is necessary to fully understand the brand's market position.
In the Concentrates category within Ontario, EXKA (XK) has demonstrated a fluctuating performance in terms of rank and sales. In comparison to its competitors, EXKA (XK) has outperformed Kolab consistently, despite Kolab's sales declining over the period. However, Dab Bods has shown a steady improvement in rank and an increase in sales, surpassing EXKA (XK) by October 2023. EarthWolf Farms has seen a similar trend in rank to EXKA (XK), but with lower sales. Interestingly, Astro Lab, despite not being in the top 20 brands in July 2023, has shown a significant rise in rank and sales, indicating a potential future competitor for EXKA (XK).
In October 2023, the top-performing product from EXKA (XK) was the XKoala Pre-Roll 10-Pack (5g) from the Pre-Roll category, maintaining its first-place ranking from previous months with sales reaching 1826 units. The second best-seller was Casper Haze (3.5g) from the Flower category, which slipped from its first position in July 2023 to the second in October 2023. The third-ranking product was Haschtag Premium Hash (2g) in the Concentrates category, which has been steadily climbing the ranks since July 2023. Happy Hour (3.5g), another Flower category product, has consistently held the fourth position over the last four months. Lastly, Haschtag Premium Hash (3.5g) from the Concentrates category remained in the fifth position, although it saw a notable increase in sales from September to October 2023.