.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
EXKA (XK) has shown varied performance across different categories and states/provinces. In Alberta, the brand did not make it into the top 30 in the Concentrates category for March and April 2024, indicating a need for improvement in this area. However, they did achieve a notable sales figure of 10,978 CAD in March, which suggests there is potential for growth. In the Flower category, EXKA (XK) ranked 76th in March 2024, which is outside the top 30, highlighting a significant gap that needs to be addressed to improve their market presence in Alberta.
The performance in Ontario shows a more promising trend. In the Concentrates category, EXKA (XK) improved its ranking from 60th in April 2024 to 52nd in May 2024, demonstrating positive momentum. This upward movement is complemented by an increase in sales from 10,170 CAD in April to 12,565 CAD in May, indicating growing consumer acceptance and market penetration. Despite not being in the top 30, the consistent improvement in rankings and sales figures in Ontario suggests that EXKA (XK) is gaining traction in this market.
Competitive Landscape
In the Alberta concentrates market, EXKA (XK) has faced significant competitive pressure, which is evident from its absence in the top 20 rankings from March to June 2024. This indicates a challenging market position compared to its competitors. For instance, Sticky Greens managed to secure the 20th and 19th ranks in March and April 2024, respectively, demonstrating a more stable presence. Similarly, Tribal achieved a notable 12th rank in April 2024, while DEBUNK held the 15th rank in March 2024. The higher rankings and consistent presence of these brands suggest that EXKA (XK) needs to enhance its market strategies to improve its visibility and sales performance in Alberta's concentrates category.
Notable Products
In June 2024, the top-performing product for EXKA (XK) was Happy Hour (7g) in the Flower category, maintaining its first-place ranking from May 2024 with sales of 361 units. Haschtag Premium Hash (2g) in the Concentrates category held steady in second place for the second consecutive month, showing consistent performance. Haschtag- Strawberry Hash (2g), also in the Concentrates category, rose to third place from fifth in May 2024, indicating a notable increase in popularity. XKoala Pre-Roll 10-Pack (5g) in the Pre-Roll category dropped to fourth place from third, with a significant decline in sales. CBD 1500 Oil (30ml) in the Oil category made its debut in the rankings at fifth place, suggesting a new interest in this product.
Top Selling Cannabis Brands
