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Aug-2025
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Overview
Market Insights Snapshot
EXKA (XK) has shown varied performance across different categories and regions. In the Ontario market, their presence in the Concentrates category has been relatively stable, although they have not broken into the top 30, with rankings hovering around the low 30s. This consistency, however, is paired with a slight fluctuation in sales, as seen with a modest increase from June to August 2025. This indicates a steady demand for their concentrates despite not being in the top tier of brands. Their ability to maintain a presence just outside the top 30 suggests potential for growth if they can capitalize on market trends and consumer preferences.
In the Flower category, EXKA (XK) has experienced a more dynamic shift in their rankings within the Ontario market. Starting from a position outside of the top 90 in May 2025, they were able to climb to a rank of 78 by August 2025, which is a notable improvement. This upward trend in the Flower category is complemented by a significant increase in sales, particularly between July and August 2025. While they have not consistently maintained a top 30 position, the growth trajectory in this category suggests a strengthening brand presence and a positive reception from consumers in Ontario, hinting at strategic opportunities for further expansion.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, EXKA (XK) has shown a notable fluctuation in its market presence over recent months. Starting from a rank of 100 in May 2025, EXKA (XK) improved slightly to 97 in June, but was absent from the top 20 in July, indicating a potential struggle in maintaining consistent sales momentum. However, by August, EXKA (XK) made a significant comeback to rank 78, suggesting a recovery or strategic adjustment that resonated with consumers. In contrast, Fuego Cannabis (Canada) demonstrated a more stable performance, consistently ranking within the 70s and showing a strong sales presence. Similarly, Hiway and Freedom Cannabis maintained relatively stable ranks, though their sales figures varied. Notably, DEALR was only ranked in May and August, indicating sporadic visibility in the market. These dynamics highlight the competitive pressures EXKA (XK) faces and underscore the importance of strategic marketing and product differentiation to enhance its market position.
Notable Products
In August 2025, EXKA (XK) saw its top-performing product, Happy Hour (7g) from the Flower category, reclaim the number one spot with impressive sales of 2037 units. Haschtag Premium Hash (2g) from the Concentrates category, which held the top rank in July, dropped to second place despite maintaining strong sales figures. The third spot was consistently held by Haschtag- Strwaberry Hash (2g) across the months, indicating stable demand. Candy Kush (7g) experienced a significant drop in rank from first in June to fourth in August. A new entry, Happy Hour (3.5g), debuted at fifth place, suggesting potential growth in the coming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
