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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, EXKA (XK) concentrated 93.00% of sales in Concentrates while Flower fell to 4.90% share and Oil held 2.09%, pointing to a narrow SKU focus as overall brand sales declined 40.76% year over year and 8.86% over 24 months. Within that mix, Concentrates grew 16.07% YoY and 22.21% MoM, while Flower contracted 94.15% YoY and 7.73% MoM; Oil volumes spiked 960.08% MoM off a low base but remained down 56.998% YoY, indicating a tactical push rather than a structural shift. With an average price drop of 14.53% YoY to $30.32 alongside a category-average price of $31.23 in Concentrates, the brand appears to be leaning on price to defend share in its core segment, which implies reliance on a single growth engine as peripheral categories retrench.
The concentration in Concentrates combined with a 22.21% MoM gain and a 16.07% YoY increase suggests EXKA (XK) is prioritizing depth over breadth to stabilize velocity, while the 94.15% YoY collapse in Flower and the 56.998% YoY decline in Oil constrain cross-category discovery and basket expansion. Holding rank 28 in Concentrates in Ontario against a 14.53% YoY average price reduction implies a price-led positioning rather than premium differentiation; the 960.08% MoM Oil surge likely tests entry-price adjacencies but its 2.09% share limits impact on rank. Net result: the brand’s July 2026 configuration trades category breadth for scale in one lane, which implies exposure to category cyclicality and a need to convert Concentrates gains into sustainable share rather than temporary price-driven lifts.
Competitive Landscape
EXKA (XK) sits at rank #28 in ON Concentrates in July 2026, improving 2 positions from #30 year over year and rising 3 places from #31 in April 2026 to its peak of #28 in July 2026, while the top of the table is stable with Vortex Cannabis Inc. holding #1 both year over year and currently and Pura Vida advancing from #4 to #2 alongside a 43.9% sales increase versus Endgame sliding from #2 to #4 with a 42.0% sales decline; the combination of a 2-rank YoY gain and a 3-month climb of 3 positions indicates EXKA (XK) is edging into greater relevance but must outpace faster risers to convert incremental rank gains into durable share.
Notable Products
Splash Citrus Oral Spray Oils (3.5ml) posted the largest month-over-month gain at +554.5% to enter July 2026 at rank 5, while Happy Hour (3.5g) surged +253.8% to rank 4. In contrast, Happy Hour (7g) dropped -37.0% to rank 6, and Haschtag - Strwaberry Hash (2g) slipped -5.3% while holding rank 2. The simultaneous triple-digit gains in Oils and 3.5g Flower alongside a double-digit decline in 7g Flower indicate a pivot toward smaller-size and alternative-format trial rather than bulk Flower replenishment.
Haschtag Premium Hash (2g) rose +64.2% to rank 1 while Haschtag Grated Hits (2g) climbed +57.9% to rank 3, putting three Concentrates SKUs in the top three ranks and four of the top ten in the Concentrates family overall. Despite this, the single best dollar mover in July 2026 was Splash Citrus Oral Spray Oils (3.5ml) at $877 with +554.5% MoM, contrasting with the -37.0% decline in Happy Hour (7g) at rank 6. The concentration at the top around Concentrates with outsized momentum in Oils suggests EXKA (XK) is shifting consumption toward potency-led and convenience-led formats that can support premium pricing over volume-based Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
