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Oct-2025
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Overview
Market Insights Snapshot
EXKA (XK) has shown a fluctuating performance in the Ontario market, particularly within the Concentrates category. In July 2025, the brand was ranked 32nd and made a slight improvement in August, moving up to 29th. However, the following months saw a decline, with the brand falling to 32nd in September and further down to 36th in October. This downward trend in rankings is accompanied by a decrease in sales from August to October, indicating potential challenges in maintaining market share. The fact that EXKA (XK) did not make it into the top 30 in October could be seen as a negative indicator for the brand's performance in the Concentrates category in Ontario.
In the Flower category, EXKA (XK) did not rank in the top 30 brands in Ontario for the months observed, with the only available ranking being 79th in August. This suggests that the brand may be struggling to establish itself in this competitive category. Despite this, the sales figures from July show a notable amount, hinting at some level of consumer interest or market penetration. The absence of rankings in the subsequent months could imply that EXKA (XK) needs to strategize better to enhance its visibility and performance in the Flower category within Ontario.
Competitive Landscape
In the competitive landscape of concentrates in Ontario, EXKA (XK) has experienced notable fluctuations in its market position over the past few months. Despite a promising start in July 2025 with a rank of 32, EXKA (XK) improved to 29 in August, demonstrating a strong upward trend. However, by October, the brand's rank slipped to 36, indicating increased competition and potential challenges in maintaining its earlier momentum. Notably, Lord Jones and Kolab have shown resilience in the market, with Lord Jones consistently improving its rank from 36 in July to 34 in October, and Kolab re-entering the top 20 in September after a dip in August. Meanwhile, Tuck Shop and The Goo! have also demonstrated competitive pressure, with Tuck Shop closing in on EXKA (XK) by October. These dynamics suggest that while EXKA (XK) has had strong sales figures, maintaining a competitive edge will require strategic adjustments to counteract the advances of these persistent competitors.
Notable Products
In October 2025, Haschtag Premium Hash (2g) from EXKA (XK) maintained its position as the top-selling product in the Concentrates category, with sales reaching 1169 units. Following closely, Haschtag - Strawberry Hash (2g) held steady at the second rank, despite a notable decrease in sales compared to previous months. In the Flower category, Happy Hour (7g) consistently ranked third, while Candy Kush (7g) remained in fourth place throughout the observed months. Happy Hour (3.5g) also retained its fifth position since its introduction in August. This stability in rankings indicates a strong consumer preference for these established products from EXKA (XK).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
