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Sep-2025
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Overview
Market Insights Snapshot
EXKA (XK) has shown some interesting trends in the Ontario cannabis market across different categories. In the concentrates category, EXKA (XK) has maintained a consistent presence, though not within the top 30, with rankings hovering in the mid-30s over the past four months. Despite a slight dip in sales from July to September, the brand has managed to sustain its position, indicating a stable market presence. This stability could be seen as a positive sign, suggesting that EXKA (XK) has a loyal customer base that supports its product offerings in this category, even if it hasn't broken into the top tier of brands yet.
In the flower category, EXKA (XK) experienced some fluctuations in its rankings in Ontario. Notably, the brand was absent from the top 30 in July, indicating a potential challenge in maintaining a consistent performance. However, it made a significant comeback in August, climbing to the 79th position, which suggests a rebound in consumer interest or successful promotional efforts. This volatility highlights both the challenges and opportunities for EXKA (XK) in the competitive flower market, where consumer preferences can shift rapidly. It's worth noting that while the brand's ranking improved in August, the absence in other months suggests there are areas for growth and improvement to achieve a more stable and higher ranking in this category.
Competitive Landscape
In the Ontario concentrates market, EXKA (XK) has experienced fluctuating rankings over the past few months, with its position shifting from 35th in June 2025 to 36th by September 2025. This modest decline in rank is accompanied by a decrease in sales, which fell from July's high to a lower figure in September. Despite these challenges, EXKA (XK) remains competitive, closely trailing behind Double J's, which consistently ranks higher, holding 31st place in September with stronger sales figures. Meanwhile, Lord Jones and Phyto Extractions have shown varying degrees of improvement, with Phyto Extractions notably climbing from 44th to 38th place, indicating a potential threat if their upward trend continues. As EXKA (XK) navigates these competitive dynamics, understanding these shifts and the strategies of its competitors could be crucial for regaining and maintaining a stronger market position.
Notable Products
In September 2025, the top-performing product for EXKA (XK) was Haschtag Premium Hash (2g) in the Concentrates category, maintaining its first-place ranking from July. This product achieved sales of 812 units, showing a slight decrease from August but still leading the pack. Haschtag- Strwaberry Hash (2g), also in the Concentrates category, climbed to the second position, improving from its third-place ranking in August. Happy Hour (7g) in the Flower category, which was the top seller in August, fell to third place in September, highlighting a significant drop in sales. Candy Kush (7g) retained its fourth position from August, while Happy Hour (3.5g) remained steady in fifth place since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
