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Aug-2024
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Overview
Market Insights Snapshot
EXKA (XK) has shown varied performance across different categories and regions, with notable movements in certain areas. In Alberta, the brand has not made it into the top 30 rankings in the Flower category from May to August 2024. This indicates a potential struggle in market penetration or consumer preference in this specific category within Alberta. On the other hand, the brand's presence in Ontario for the Concentrates category has been relatively stable, though not within the top 30, with minor fluctuations in rankings from 49th in May to 46th in August. This suggests a steady yet modest performance, with a slight upward trend towards the end of the observed period.
Analyzing sales data, EXKA (XK) experienced a notable increase in sales in Ontario's Concentrates category, rising from $10,343 in June to $15,716 in August 2024. This upward trend in sales, despite not breaking into the top 30 rankings, indicates growing consumer interest and potential for future improvement in market position. Conversely, the absence of ranking data in Alberta's Flower category throughout the same period might suggest a need for strategic adjustments to enhance brand visibility and consumer engagement in that region. Overall, while EXKA (XK) shows promise in certain areas, there are clear opportunities for growth and improvement across different markets and categories.
Competitive Landscape
In the highly competitive Ontario concentrates market, EXKA (XK) has shown a notable shift in its ranking and sales performance over the past few months. Despite starting at rank 49 in May 2024, EXKA (XK) experienced a slight dip in June and July, holding at rank 51, but made a comeback to rank 46 in August. This upward movement in August is significant, especially when compared to competitors like 7 Acres and Terra Labs, which both showed more fluctuating ranks and sales. For instance, 7 Acres dropped from rank 38 in May to 43 in August, while Terra Labs had a less dramatic but still notable decline from rank 34 in May to 42 in August. Additionally, Daily Special was not even in the top 20 in June, indicating a more volatile performance. EXKA (XK)'s resurgence in August, coupled with a steady increase in sales, suggests a strengthening market position, making it a brand to watch closely in the Ontario concentrates category.
Notable Products
In August 2024, the top-performing product from EXKA (XK) was Happy Hour (7g) in the Flower category, maintaining its number one rank with sales of $551. The Haschtag-Strawberry Hash (2g) in the Concentrates category rose to second place from third in the previous two months, showing significant growth. The Haschtag Premium Hash (2g), also in the Concentrates category, dropped to third place from its previous second-place position in July. Casper Haze (3.5g) made its debut in the rankings at fourth place, while Splash Citrus Oral Spray Oils (3.5ml) entered the list at fifth place. This month saw notable shifts in the Concentrates category, with products swapping rankings, indicating dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
