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Apr-2025
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Overview
Market Insights Snapshot
EXKA (XK) has shown a notable upward trend in the Concentrates category in Ontario. Starting the year outside the top 30, they managed to climb to the 28th position by April 2025. This steady rise, accompanied by a sales increase from January to March, suggests growing consumer interest and possibly effective marketing or product improvements. The brand's ability to break into the top 30 in March is significant, indicating a positive trajectory in a competitive market.
In contrast, EXKA (XK) struggled to make a similar impact in the Flower category in Ontario, where they were not ranked in the top 30 until March 2025, when they appeared at the 99th position. This indicates challenges in gaining market share or consumer preference in this category. The absence from the top 30 in the early months of the year highlights potential areas for improvement or strategic adjustments needed to compete more effectively in the Flower segment.
Competitive Landscape
In the Ontario concentrates market, EXKA (XK) has shown a promising upward trajectory in its rankings over the first four months of 2025. Starting at 36th place in January, EXKA (XK) improved its position to 28th by April, indicating a positive trend in brand recognition and sales performance. This advancement is noteworthy, especially when compared to competitors like Tuck Shop, which, despite also showing improvement, only reached 32nd place by April. Meanwhile, Purple Hills and HASHCO maintained a stronger presence, consistently ranking in the top 30, with Purple Hills peaking at 19th in January before dropping out of the top 20. The sales figures for EXKA (XK) reflect a significant increase in March, although they slightly dipped in April, suggesting potential volatility or seasonal factors affecting sales. As EXKA (XK) continues to climb the ranks, understanding these dynamics and the strategies employed by higher-ranked competitors could provide valuable insights for further growth.
Notable Products
In April 2025, Happy Hour 7g from EXKA (XK) emerged as the top-performing product, reclaiming its number one position after dropping to third place in March, with sales reaching 887 units. Haschtag Premium Hash 2g maintained its consistent performance, holding the second rank for four consecutive months, showcasing stable demand. Haschtag- Strawberry Hash 2g improved its standing, moving up from fourth in March to third in April, indicating growing popularity in the concentrates category. Candy Kush 7g, despite a strong showing in March where it ranked first, fell to fourth place in April, reflecting a significant decline in sales. Rosin 30 Live Hash Rosin 1g remained steady in the fifth position, suggesting a niche but consistent consumer base.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
