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Jul-2025
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Overview
Market Insights Snapshot
EXKA (XK) has shown notable movements in the Ontario market, particularly in the Concentrates category. In April 2025, the brand just made it into the top 30, but its ranking slipped to 33rd by May and continued to hover around the mid-30s in subsequent months. Despite these fluctuations, the sales figures indicate a relatively stable performance, with a slight decrease from April to June, followed by a small uptick in July. This suggests that while EXKA (XK) is struggling to climb higher in the rankings, it maintains a consistent presence in the market, which could be a foundation for future growth.
In the Flower category, EXKA (XK) did not make it into the top 30 in Ontario during the observed months, indicating a challenging competitive landscape. The brand was ranked 100th in May and improved slightly to 97th by June. This improvement, albeit minor, could signal efforts to strengthen its position in the Flower category. The absence from the top 30 highlights the potential for strategic adjustments to enhance their market share. These insights suggest that while EXKA (XK) faces hurdles in certain categories, there are opportunities for growth and improvement, particularly if they can leverage their existing brand presence in Ontario.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, EXKA (XK) has experienced some fluctuations in its ranking, moving from 30th in April 2025 to 33rd in May, then slightly declining to 35th in June before recovering to 33rd in July. This indicates a relatively stable position amidst a competitive market. Notably, Sheeesh! consistently outperformed EXKA (XK), maintaining a higher rank throughout the period, despite a slight dip from 28th to 31st. Double J's showed a similar pattern of fluctuation, ending up just ahead of EXKA (XK) in July. Meanwhile, Lord Jones and The Goo! were not in the top 20 in April but managed to enter the rankings later, with Lord Jones reaching 34th in June and The Goo! debuting at 40th in June. These dynamics suggest that while EXKA (XK) maintains a competitive edge, there is a need to strategize for improved positioning against consistently higher-ranked brands like Sheeesh! and emerging competitors like Double J's.
Notable Products
In July 2025, Haschtag Premium Hash (2g) emerged as the top-performing product for EXKA (XK), climbing from third place in June to first, with sales reaching 961 units. Happy Hour (7g) maintained a strong position, ranking second, although its sales slightly decreased compared to previous months. Candy Kush (7g) fell to third place after leading in June, indicating a shift in consumer preferences. Haschtag- Strwaberry Hash (2g) consistently held the fourth position, while Rosin 30 Live Hash Rosin (1g) remained in fifth throughout the observed months. This month saw a notable reshuffling in the rankings, particularly with Haschtag Premium Hash (2g) taking the lead from its competitors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
