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Nov-2025
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Overview
Market Insights Snapshot
In the Ontario market, EXKA (XK) has shown notable activity in the Concentrates category. Starting from a rank of 29 in August 2025, the brand's position has gradually declined to 37 by November 2025. This downward trend is accompanied by a decrease in sales from $67,115 in August to $42,365 in November, indicating potential challenges in maintaining market share. The consistent drop in rankings suggests that EXKA (XK) may need to reassess its strategy within this category to regain its competitive edge.
In contrast, EXKA (XK)'s performance in the Flower category in Ontario appears less prominent, with its last recorded rank being 81 in August 2025. This absence from the top 30 in subsequent months might imply either a strategic withdrawal or competitive pressures that have pushed the brand out of the leading ranks. The lack of recent ranking data in this category highlights a potential area for growth or re-entry if the brand decides to focus its efforts here. Understanding the dynamics in these categories could be crucial for EXKA (XK) to enhance its market presence across different product lines.
Competitive Landscape
In the Ontario concentrates market, EXKA (XK) has experienced a notable decline in both rank and sales from August to November 2025. Initially positioned at 29th in August, EXKA (XK) fell to 37th by November, indicating a downward trend in market performance. This decline in rank and sales is contrasted by competitors such as Double J's, which maintained a relatively stable rank, fluctuating between 34th and 36th, and Lord Jones, which showed a slight improvement from 37th to 35th over the same period. Meanwhile, Tuck Shop and The Goo! also demonstrated more stable rankings compared to EXKA (XK). This suggests that while EXKA (XK) is facing challenges in maintaining its market position, other brands are either stabilizing or slightly improving, potentially capturing market share from EXKA (XK) in the Ontario concentrates category.
Notable Products
In November 2025, the top-performing product for EXKA (XK) was Haschtag Premium Hash (2g) in the Concentrates category, maintaining its number one rank from the previous two months, with sales of 901 units. Haschtag - Strwaberry Hash (2g) also remained steady in the second position within the same category. The Flower category saw Happy Hour (7g) consistently holding the third rank for three consecutive months. Candy Kush (7g) and Happy Hour (3.5g) retained their fourth and fifth positions, respectively, showing stability in their rankings from August to November 2025. Overall, the rankings indicate a strong preference for Concentrates, with Haschtag Premium Hash (2g) leading the sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
