.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
EXKA (XK) has shown notable improvement in the Concentrates category within Ontario. The brand's ranking has steadily climbed from 49th in August 2024 to 37th by November 2024. This upward trajectory is accompanied by a significant increase in sales, suggesting a growing consumer preference for their products in this category. Despite not being in the top 30 brands, the consistent improvement in rank indicates a positive reception and potential for further growth in Ontario's competitive market.
In Saskatchewan, EXKA (XK) made its presence felt in the Pre-Roll category starting in October 2024, where it debuted at 70th place and quickly rose to 54th by November 2024. This entry into the rankings, despite not reaching the top 30, marks an encouraging start for the brand in Saskatchewan's Pre-Roll market. The increase in rank over a short period suggests a promising potential for growth and increased market share if the trend continues. This performance highlights the brand's strategic expansion efforts across different categories and regions, which could lead to more significant industry presence in the future.
Competitive Landscape
In the Ontario concentrates market, EXKA (XK) has shown a notable upward trend in both rank and sales over the past few months. Starting from a rank of 49 in August 2024, EXKA (XK) climbed to 37 by November 2024, indicating a significant improvement in market positioning. This upward trajectory is contrasted by competitors like Next Friday, which, despite a sales surge in November, only improved to rank 38. Meanwhile, Sheeesh! maintained a stable rank around 34, but with higher sales figures, suggesting a strong hold in the market. Double J's consistently ranked at 36, just ahead of EXKA (XK), but their sales growth indicates competitive pressure. Tuck Shop also improved its rank to 40, but with fluctuating sales. Overall, EXKA (XK)'s consistent rank improvement and sales growth highlight its increasing competitiveness in the Ontario concentrates category, suggesting a positive reception and potential for further market share gains.
Notable Products
In November 2024, the top-performing product for EXKA (XK) was Haschtag Premium Hash (2g) in the Concentrates category, maintaining its first-place ranking from October with notable sales of 816 units. The Happy Hour (7g) Flower product climbed to second place, a significant recovery from its fourth-place position in October. XKoala Pre-Roll 10-Pack (5g) held steady at third place, showcasing consistent sales performance. Haschtag- Strwaberry Hash (2g) experienced a drop to fourth place from second in October, indicating a shift in consumer preference within the Concentrates category. The introduction of Happy Hour (3.5g) in fifth place marks its first appearance in the rankings, suggesting a positive market reception for this new offering.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
