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Dec-2025
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Overview
Market Insights Snapshot
Amber has demonstrated varied performance across different states and product categories. In California, the brand's Vapor Pens category did not make it into the top 30 rankings from September to December 2025, indicating a potential area for improvement in this competitive market. Conversely, Amber has shown robust performance in the Concentrates category in Colorado, consistently maintaining the number one spot throughout the same period. This suggests a strong foothold and brand loyalty in the state, particularly in the Concentrates sector, which could be leveraged to boost performance in other categories.
In Illinois, Amber's position in the Concentrates category has seen a slight improvement, moving from 26th to 22nd place by December 2025. This upward trend could indicate growing consumer interest or effective marketing strategies. However, the brand's Vapor Pens in Illinois did not manage to break into the top 30, similar to its performance in California, which might suggest a need for strategic reevaluation in these markets. In Maryland, Amber's Vapor Pens category experienced a decline in rankings, from 37th in September to 44th in December, highlighting potential challenges in maintaining market share amidst increasing competition.
Competitive Landscape
In the Colorado concentrates market, Amber has consistently maintained its top position from September to December 2025, showcasing its dominance in this category. Despite fluctuations in sales figures, Amber's leadership remains unchallenged, even as competitors like 710 Labs and Spectra vie for higher ranks. Notably, 710 Labs experienced a slight dip in rank from second to third place in December, while Spectra made a significant leap from fifth to second place during the same period. These shifts highlight the competitive dynamics within the market, yet Amber's ability to sustain its number one rank underscores its strong brand presence and consumer loyalty. As competitors adjust their strategies to climb the ranks, Amber's consistent performance suggests a robust market strategy that continues to resonate with consumers.
Notable Products
In December 2025, Amber's top-performing product was Delicata Cookies Wax (1g) in the Concentrates category, securing the number one rank with impressive sales of 6768 units. Mac Stax Wax (1g) followed closely in second place, showcasing strong performance among the Concentrates. MAC Wax (1g) climbed to third place from its previous fourth position in October, indicating a positive trend in consumer preference. Watermelon Rush Wax (1g) secured the fourth rank, maintaining a steady presence in the top five. Tropicana Cherry Wax (1g) rounded out the top five, demonstrating consistent demand in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
