.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Amber has demonstrated a strong performance in the Concentrates category, particularly in Colorado, where it has maintained the top position from September to November 2025. This consistent ranking signifies a dominant presence in the market, supported by robust sales figures. In contrast, Amber's presence in Illinois shows a more modest but steady improvement, moving from 28th to 25th place over the same period. Meanwhile, in Maryland, Amber made a notable entry into the top 30 in September, securing the 25th position, which indicates a positive trend and potential for growth in this state.
In the Vapor Pens category, Amber's performance varies across states. In Colorado, the brand showed significant upward movement, peaking at 19th place in October before slightly dropping to 21st in November. This indicates a competitive landscape but also highlights Amber's capacity to climb the rankings. Conversely, in Illinois, Amber has not yet broken into the top 30, which suggests room for improvement and potential market strategies to enhance its presence. In Maryland, Amber's consistent ranking around the mid-30s showcases a stable yet challenging market position, with a slight improvement from 45th in August to 37th in both September and November.
Competitive Landscape
In the Colorado concentrates market, Amber has demonstrated a strong performance, consistently holding the top rank from September to November 2025. This marks a notable improvement from its second-place position in August 2025. Amber's ascent to the top spot reflects a strategic gain over 710 Labs, which maintained a second-place rank from September to November after leading in August. Amber's sales trajectory has been impressive, with a significant increase from August to October, before a slight dip in November, yet still outperforming 710 Labs. Meanwhile, Spectra has shown a positive trend, climbing from fourth to third place in September and maintaining that position through November, although its sales remain lower than Amber's. Amber's ability to capture and maintain the top rank amidst these competitive dynamics highlights its strong market presence and appeal in the concentrates category in Colorado.
Notable Products
In November 2025, the top-performing product for Amber was Orange Cookie Chem Wax (1g) in the Concentrates category, securing the number one ranking with sales of 4613 units. Banana OG Wax (1g) followed closely in second place, while Lemoncello Haze Wax (1g) held the third position. Chemdawg Wax (1g) experienced a notable drop, moving from first in September to fourth in November. Modified Grapes Wax (1g) also saw a decline, slipping from second place in October to fifth in November. These shifts highlight a dynamic change in consumer preferences within the Concentrates category for Amber.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
