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Oct-2025
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Overview
Market Insights Snapshot
Amber has demonstrated a strong performance in the Concentrates category across several states, particularly in Colorado, where it has maintained the top position consistently from July to October 2025. This indicates a robust market presence and consumer preference in the state for Amber's concentrates. In Illinois, Amber's Concentrates have shown a steady position, remaining in the mid-20s rank throughout the same period. However, in Maryland, Amber made a notable entry into the top 30 by October, securing the 25th position, which suggests a growing acceptance and potential for further market penetration in this region.
In the Vapor Pens category, Amber's performance varies significantly by state. In Colorado, the brand has shown remarkable upward mobility, ascending from a rank of 42 in July to 18 by October, highlighting a significant increase in consumer interest and sales within this category. Conversely, in Illinois, Amber has not broken into the top 30, which could indicate a more competitive landscape or differing consumer preferences. Meanwhile, in Maryland, Amber has seen a moderate improvement, moving from the 44th to the 37th position, suggesting a gradual increase in market share and brand visibility within the Vapor Pens category.
Competitive Landscape
In the Colorado concentrates market, Amber has maintained a consistent top rank from July to October 2025, showcasing its dominance in this category. Despite a slight dip in sales in August, Amber's performance rebounded significantly by October, indicating strong market resilience and consumer loyalty. Competitors like 710 Labs and Spectra have consistently held the second and third positions, respectively, with Spectra briefly dropping to fourth in August. While 710 Labs experienced a steady decline in sales over the months, Spectra showed a notable recovery in October. Amber's ability to sustain its top position amidst these fluctuations highlights its competitive edge and potential for continued growth in the Colorado concentrates market.
Notable Products
In October 2025, the top-performing product for Amber was Black Triangle Wax (1g) in the Concentrates category, achieving the number one rank with sales of 6,262 units. Modified Grapes Wax (1g) followed closely in second place, showing a strong performance in the same category. Apricot Scone Wax (1g) captured the third position, maintaining a solid ranking among its peers. Notably, Snow Squall Wax (1g) experienced a slight drop from fourth place in September to fifth in October, indicating a shift in consumer preference. MAC Wax (1g) entered the top five for the first time, securing the fourth position, which marks a significant improvement from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
