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Jan-2025
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Overview
Market Insights Snapshot
Amber's performance across various categories and states reveals some intriguing trends. In Arizona, the brand's presence in the Concentrates category has seen a notable decline, slipping from 13th in October 2024 to 27th by November, with no ranking in the top 30 thereafter. This could be a cause for concern as it indicates a significant drop in market presence. Meanwhile, in the Vapor Pens category, Amber maintained a presence in the top 30 only in October, ranking 30th, and fell out of the top 30 by November. On the other hand, Colorado paints a different picture for Amber, where it consistently held the top rank in Concentrates for October and January, with a slight dip to 2nd in November and December. This consistency in Colorado suggests a strong foothold in the Concentrates market there.
In terms of Vapor Pens, Amber's performance varies significantly across states. In California, the brand struggled to break into the top 30, consistently ranking outside of it from October 2024 to January 2025, indicating potential challenges in penetrating this competitive market. Conversely, Maryland shows a different story, where Amber improved its position in Vapor Pens from 43rd in October to 37th by January, suggesting a positive trend in market penetration. In Illinois, Amber's performance in Concentrates fluctuated, with a peak at 15th in December, but dropping to 23rd by January, pointing to a volatile market presence. These varied performances across states and categories highlight the complexities Amber faces in maintaining and expanding its market share.
Competitive Landscape
In the competitive landscape of concentrates in Colorado, Amber has demonstrated notable resilience and adaptability, maintaining a strong presence among top brands. Despite a brief dip to the second position in November and December 2024, Amber reclaimed its leading rank by January 2025, indicating a robust recovery and growth trajectory. This fluctuation in rank, juxtaposed with the consistent performance of Green Dot Labs, which held the top position in November and December, highlights the competitive tension between these two brands. Meanwhile, Spectra showed a steady climb from fifth to third place over the same period, suggesting increasing competition in the market. Amber's sales figures reflect a significant upward trend by January 2025, surpassing its competitors and underscoring its strategic market maneuvers to regain and solidify its top position in the concentrates category in Colorado.
Notable Products
In January 2025, MAC Wax (1g) emerged as the top-performing product from Amber, securing the number one rank with impressive sales of 7,846 units. Following closely, Lemonhead Delight Wax (1g) claimed the second spot, having not been ranked in previous months, indicating a significant surge in popularity. Super Starfruit Wax (1g) moved to the third position from its previous second-place rank in December 2024. Chemdawg Wax (1g), which was the leader in October 2024, has now dropped to the fourth position, showing a decline in its sales momentum. Free Mac Wax (1g) entered the rankings in January 2025 at the fifth position, marking its debut in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
