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Apr-2025
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Overview
Market Insights Snapshot
Amber's performance in the cannabis market has shown significant variability across different states and categories. In Arizona, Amber's presence in the Concentrates category has been improving, moving from outside the top 30 to rank 29 by April 2025, indicating a positive trend. However, their Vapor Pens category has seen a decline, dropping out of the top 30 by April 2025, which could be a cause for concern. Meanwhile, in California, Amber's Vapor Pens ranking has consistently hovered around the 60s, suggesting a stable yet unremarkable performance in a highly competitive market.
In contrast, Amber has demonstrated strong performance in the Concentrates category in Colorado, maintaining a top 2 position and even securing the number 1 spot by April 2025, which reflects their dominance in this category. Their Vapor Pens performance in Colorado is also on an upward trajectory, moving from rank 50 in January to 41 by April 2025. In Illinois, Amber's rank in the Concentrates category has gradually declined, reaching 29 by April, while their Vapor Pens category has fluctuated, struggling to maintain a stable position. Interestingly, in Maryland, Amber's Concentrates category showed promise early in the year but didn't maintain its ranking, while their Vapor Pens category has seen a downward trend, which may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the concentrates category in Colorado, Amber has demonstrated a significant upward trajectory, particularly noticeable in April 2025 when it ascended to the top rank, surpassing Green Dot Labs, which had consistently held the number one position in the preceding months. This shift indicates a robust performance by Amber, likely driven by strategic marketing or product innovation that resonated well with consumers. While Spectra maintained a steady presence in the top four, its rise to third place in April suggests a competitive push that could challenge Amber's newfound lead if trends continue. Amber's sales growth in April, which marked a substantial increase compared to previous months, underscores its strengthening market position and potential to maintain or expand its lead in the Colorado concentrates market.
Notable Products
In April 2025, Amber's top-performing product was Bob Hope Wax (1g) in the Concentrates category, securing the number one rank with sales reaching 4882 units. Snowball Wax (1g) followed closely in second place, while Ky Jealous Wax (4g) took the third spot. Delicata Cookies Wax (1g) showed a notable improvement, climbing from fifth in March to fourth place in April. Chemdawg Wax (1g) maintained a consistent presence, ranking fifth in April after previously reaching third in March. This month reflects a dynamic shift in rankings, particularly with Delicata Cookies Wax's rise, indicating changing consumer preferences within Amber's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
