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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Amber’s mix in May 2026 is concentrated in Concentrates at 69.51% share with year-over-year growth of 95.24% and month-over-month growth of 20.84%, while Vapor Pens hold 30.49% share with 138.18% year-over-year growth but a -0.62% month-over-month change. Brand-wide year-over-year sales growth of 105.99% alongside a near-flat 0.18% average price increase indicates volume-led gains, and a category rank of 1 in Concentrates in Colorado positions the portfolio around a single growth engine. The pattern implies Amber leaned into Concentrates to drive May 2026 acceleration while Vapor Pens contributed outsized annual growth but softened sequentially, making the overall trajectory sensitive to Concentrates’ continued month-over-month expansion.
The combination of 20.84% month-over-month growth in Concentrates versus a -0.62% month-over-month shift in Vapor Pens suggests Amber’s short-term competitive posture is anchored to Concentrates velocity rather than breadth, despite Vapor Pens’ 138.18% year-over-year surge. Holding the number 1 rank in Concentrates in Colorado alongside a 69.51% mix share implies pricing power is constrained (0.18% average price lift) and the brand is prioritizing penetration and unit throughput. The pattern implies Amber’s positioning skews toward dominance in a single category where sequential gains are compounding, while the lagging month-over-month signal in Vapor Pens introduces portfolio concentration risk unless that segment resumes positive sequential growth.
Competitive Landscape
Amber sits at rank #1 in CO Concentrates in May 2026, up 2 positions year over year from #3, and matching its 3-month rank of #1, while also marking a peak at #1 in May 2026; in contrast, 710 Labs slipped from #2 year over year to #2 currently with a -16.9% sales YoY change, and Spectra climbed from #5 to #3 alongside a +14.7% YoY sales lift. Further down, Nomad Extracts held flat at #4 with a -7.1% YoY sales decline, while Billo surged from #16 to #5 on 128.2% YoY sales growth, indicating challengers are moving up even as Amber remains #1; the pattern implies Amber’s ascent from #3 to #1 and stability at #1 over the last three months signal defensibility at the top but rising momentum among mid-pack brands suggests competitive pressure will intensify.
Notable Products
Amber’s Snowball Wax (1g) set the tone with a -5.1% month-over-month change and a rank at 10, while Watermelon Rush Wax (1g) climbed 44.4% to rank 3 and MAC Wax (1g) rose 39.3% to rank 4. Eight of the top ten SKUs are Concentrates in 1g format, and Delicata Cookies Wax (1g) led at rank 1 with $41,205 while Super Starfruit Wax (1g) followed at rank 2, indicating concentration at the top alongside mid-pack momentum. The coexistence of double-digit gains at ranks 3 and 4 and a mild decline at rank 10 implies Amber is consolidating share around fast-rising 1g Concentrates while pruning or repositioning laggards.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
