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Sep-2025
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Overview
Market Insights Snapshot
Amber has demonstrated remarkable consistency and growth in the Concentrates category, particularly in Colorado, where it has maintained the top ranking from June to September 2025. This sustained performance is underscored by a notable increase in sales, culminating in a significant surge in September. Conversely, in Illinois, Amber's position in the Concentrates category has seen some fluctuations, maintaining a rank within the mid-20s, which suggests a stable but less dominant presence compared to Colorado. Meanwhile, Amber's entry into the Maryland market for Concentrates in September with a rank of 25 indicates a promising start in a new territory, potentially setting the stage for future growth.
In the Vapor Pens category, Amber's performance in Colorado has shown positive momentum, with its rank improving from 36th in June to 24th by September, reflecting a growing consumer preference for their products. This upward trend contrasts with their performance in Illinois, where Amber has not broken into the top 30, indicating a challenging market environment or stiffer competition. However, in Maryland, Amber has shown gradual improvement, climbing from 45th in June to 36th by September, suggesting that their efforts in this market are beginning to bear fruit. This mixed performance across states highlights the varying competitive landscapes and consumer preferences that Amber navigates in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the Concentrates category in Colorado, Amber has consistently maintained its top position from June to September 2025. This stability in rank highlights Amber's strong market presence and consumer preference in the region. In contrast, Spectra and 710 Labs have been vying for the second and third positions, with Spectra showing a slight edge over 710 Labs in terms of rank. Despite fluctuations in their sales figures, neither competitor has managed to surpass Amber's commanding lead in sales, which saw a notable increase in September 2025. This upward trend for Amber suggests a growing consumer base and effective market strategies, reinforcing its dominance in the Colorado concentrates market.
Notable Products
In September 2025, Chemdawg Wax (1g) emerged as the top-performing product for Amber, achieving the number one rank with sales of 8,082 units. Following closely, Secret Formula Wax (1g) and Ky Jealous Wax (4g) secured the second and third positions, respectively, indicating strong consumer demand for these Concentrates. Snow Squall Wax (1g) held the fourth position, while Alpha Runtz Wax (1g) experienced a slight drop in rank from second in June to fifth in September. This shift in rankings highlights a dynamic change in consumer preferences within the Concentrates category over the summer months. Overall, the data suggests a competitive landscape with multiple products vying for top positions in Amber's lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
