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Jun-2024
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Overview
Market Insights Snapshot
Amber's performance across various categories and states shows a mixed but intriguing picture. In Arizona, Amber has demonstrated consistent rankings within the top 10 for Concentrates, showing a slight dip in May 2024 but rebounding strongly in June 2024. Notably, the brand was not in the top 30 for Flower in the months of March through June, which could be seen as a gap in their market presence. In the Vapor Pens category, Amber has maintained a stable ranking, hovering around the 17th to 19th positions, indicating a steady demand in this product segment.
In Colorado, Amber has had a stellar performance in the Concentrates category, consistently ranking in the top 3 and even securing the number 1 spot in June 2024. This suggests a strong foothold in the Concentrates market within the state. However, their performance in the Vapor Pens category has been less impressive, with rankings fluctuating around the mid-30s, and even dropping to 38th in June 2024. In Illinois, Amber has shown significant improvement in Concentrates, climbing from the 27th position in May 2024 to 16th in June 2024. Conversely, their Vapor Pens category performance has been inconsistent, with rankings falling out of the top 30 in April and May before recovering to 36th in June 2024.
Competitive Landscape
In the Colorado concentrates market, Amber has demonstrated notable fluctuations in its ranking and sales over the past few months. Amber's rank improved from 3rd in May 2024 to 1st in June 2024, indicating a significant upward trend. This rise in rank is particularly impressive given the consistent performance of Green Dot Labs, which held the top position from March to May 2024 before dropping to 2nd in June 2024. Meanwhile, Next1 Labs LLC showed a steady climb from 4th in March and April to 2nd in May, before settling at 3rd in June. Amber's sales also reflect this positive momentum, with a notable increase from $434,159 in May to $549,158 in June. This competitive landscape indicates that Amber's strategic initiatives are paying off, positioning it as a strong contender in the concentrates category in Colorado.
Notable Products
In June 2024, Amber's top-performing product was Free Mac Wax (1g) in the Concentrates category, achieving the number one rank with sales of 4781 units. Mac Stax Wax (1g) followed in second place, showing a notable improvement from its previous fourth-place ranking in March 2024, with sales increasing to 3020 units. Blue Burnout Wax (1g) secured the third position, down from its second-place rank in March 2024, with sales of 2689 units. Orange Cookie Chem Wax (1g) entered the rankings at fourth place, while The Solution Wax (1g) completed the top five. The rankings reveal a dynamic shift in product performance, with some products like Mac Stax Wax (1g) climbing the ranks significantly over the months.
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