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Jul-2025
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Overview
Market Insights Snapshot
Amber has shown varied performance across different states and product categories, with notable success in the Concentrates category in Colorado. The brand has consistently maintained the number one rank from April to July 2025 in this category, indicating a strong foothold and perhaps a loyal customer base in the state. In contrast, Amber's performance in the Vapor Pens category in California was less impressive, with the brand not making it into the top 30, suggesting either a highly competitive market or a need for strategic adjustments. In Arizona, Amber's absence from the top 30 in Concentrates further highlights the competitive challenges the brand faces in certain regions.
In Illinois, Amber's presence in both Concentrates and Vapor Pens is noteworthy, with the brand maintaining a position within the top 30 for Concentrates, albeit with some fluctuation in rank. This indicates a stable, if not dominant, presence in the state. Meanwhile, in Maryland, Amber's ranking in Vapor Pens saw a dip but recovered by July, suggesting a potential area for growth if the brand can maintain upward momentum. The absence from the top 30 in April for Concentrates in Maryland, followed by a 24th rank in May, indicates a positive trend that could be worth watching for further developments. Overall, Amber's performance across these states suggests a mix of steady successes and opportunities for improvement in specific markets.
Competitive Landscape
In the competitive landscape of the Colorado concentrates market, Amber has consistently maintained its position as the top-ranked brand from April to July 2025. This unwavering dominance is particularly notable given the fluctuations observed among its competitors. For instance, 710 Labs experienced a slight dip in rank, moving from third to fourth place in May and June before recovering to third in July. Meanwhile, Spectra demonstrated a strong upward trajectory, climbing from fourth in April to secure the second spot by June and maintaining it through July. Despite these shifts, Amber's sales have shown a robust upward trend, especially from June to July, indicating a significant increase in consumer preference and market share. This consistent top ranking and sales growth underscore Amber's strong brand presence and competitive edge in the concentrates category in Colorado.
Notable Products
In July 2025, Delicata Cookies Wax (1g) emerged as the top-performing product for Amber, achieving the number one rank in the Concentrates category with impressive sales of 6,628 units. Super Starfruit Wax (1g) followed closely, securing the second position, while Molotov Cocktail Wax (1g) took third place. Bob Hope Wax (1g) experienced a decline, dropping from its previous top position in April 2025 to fourth place. Strawpicana Wax (1g) rounded out the top five, maintaining a strong presence in the market. Overall, July saw a reshuffling in the rankings, with new entries and shifts in sales momentum compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
