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Feb-2026
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Overview
Market Insights Snapshot
Amber's performance in the cannabis market shows varied results across different states and product categories. In Colorado, Amber has maintained a stronghold in the Concentrates category, consistently ranking first from November 2025 through February 2026. This stability is notable, and the brand's sales figures reflect a robust market presence with a peak in January 2026. Meanwhile, in the Vapor Pens category, Amber has moved up the ranks from 23rd in November 2025 to 17th by February 2026, indicating a positive growth trajectory within the state. This upward trend in Colorado's Vapor Pens market suggests a growing consumer preference for Amber's offerings.
In contrast, Amber's presence in Illinois and Maryland shows some challenges. In Illinois, Amber's rank in Concentrates declined slightly from 25th in November 2025 to 28th by February 2026, accompanied by a noticeable drop in sales. Furthermore, Amber did not make it into the top 30 for Vapor Pens in Illinois by February 2026, which could be seen as a concerning development. Similarly, in Maryland, Amber's ranking in Vapor Pens fell consistently, and by February 2026, the brand was not featured in the top 30, highlighting potential market difficulties. Interestingly, in New Jersey, Amber emerged in the Concentrates category at 20th place in January 2026, suggesting a new opportunity for growth in this market.
Competitive Landscape
In the Colorado concentrates category, Amber has consistently maintained its top position from November 2025 to February 2026, showcasing its dominance in the market. Despite the presence of strong competitors like 710 Labs, which has held a steady second place, and Spectra, which has shown upward momentum by climbing from fifth to third place over the same period, Amber's sales have continued to grow robustly. This growth is indicative of Amber's strong brand loyalty and effective market strategies, as it has not only retained its number one rank but also increased its sales figures significantly, outpacing its competitors. The consistent ranking of 710 Labs and the upward trend of Spectra highlight the competitive landscape, yet Amber's ability to stay ahead suggests a well-executed approach to maintaining its leadership in the Colorado concentrates market.
Notable Products
In February 2026, Molotov Cocktail Wax (1g) from Amber led the sales in the Concentrates category, maintaining its top position from January with sales of 4920.0. Furious George Wax (1g) emerged as the second-best performer, while Black Triangle Wax (1g) secured the third spot. Notably, Lemoncello Haze Wax (1g) climbed to fourth place from its previous third position in November 2025. Snow Squall Wax (1g) rounded out the top five, making a notable entry in the rankings for February. The shifts in rankings highlight a dynamic market, with new entries and changes in consumer preferences over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
