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Nov-2025
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Overview
Market Insights Snapshot
Spectra has demonstrated notable performance in the Colorado market, particularly in the Concentrates category, where it has consistently maintained a strong presence. Over the months from August to November 2025, Spectra improved its ranking from fourth to third, indicating a positive reception and growing demand for its products. This upward movement is further supported by an increase in sales, with November figures showing a significant rise compared to previous months. In contrast, the Pre-Roll category showed a more stable performance, with Spectra oscillating between seventh and eighth positions. This suggests a steady market presence but also highlights potential areas for growth and increased market penetration.
In the Vapor Pens category, Spectra has shown resilience and adaptability by climbing from ninth place in August to sixth in October, before settling at seventh in November. This fluctuation in rankings suggests a competitive landscape where Spectra is making strategic gains. Despite the slight drop in November, the overall sales trajectory for Vapor Pens remains positive, with a noticeable increase in sales figures from August to November. The absence of Spectra in the top 30 brands in other states or provinces may indicate opportunities for expansion or areas where the brand could strengthen its market strategy to achieve broader recognition and success.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Spectra has demonstrated a notable performance, especially when compared to its peers. Over the past few months, Spectra's rank has fluctuated slightly, moving from 9th in August 2025 to 7th in September, peaking at 6th in October, before settling back to 7th in November. This indicates a strong presence in the market, especially as it consistently remains within the top 10. In comparison, Green Dot Labs has shown a slight downward trend, moving from 6th to 8th, while Jetty Extracts experienced more volatility, dropping to 12th in September but recovering to 6th by November. Meanwhile, Craft / Craft 710 has maintained a steady 5th place ranking throughout this period, indicating a stable market position. Spectra's sales have shown a positive trend, with a significant increase from October to November, suggesting growing consumer preference or effective marketing strategies. This competitive analysis highlights Spectra's resilience and potential for further growth in the Colorado vapor pen market.
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Notable Products
In November 2025, Spectra's top-performing product was the Plant Power 6 - Strawberry Lemonade Distillate Cartridge (1g) from the Vapor Pens category, which climbed to the number one spot with sales reaching 3,614 units. The Plant Power 6 - Ice Cream Cake CO2 Cartridge (1g) also showed strong performance, securing the second position, a rise from fifth place in October. Notably, the Plant Power 6 - Race Fuel OG Wax (1g) entered the rankings for the first time, achieving third place in the Concentrates category. The Plant Power 6 - Sour Diesel Distillate Cartridge (1g) fell from first to fourth place, indicating a slight dip in its popularity. Finally, the Training Day Infused Blunt (1.5g) made its debut in the rankings at fifth place, showcasing potential for growth in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
