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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Spectra is stocked at 25 licensed dispensaries across Colorado, PR, and Mississippi, 16 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aspen, Avon, and Boulder. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Spectra’s mix concentrated further into Vapor Pens at 72.38% share (rank 16 in Colorado Vapor Pens), with category sales down 42.51% year over year but up 1.53% month over month; by contrast, Concentrates held 17.32% share with sales down 69.23% YoY and down 2.43% MoM, while Pre-Roll fell to 10.29% share with a 79.49% YoY decline and a 73.27% MoM drop. Despite an overall brand sales decline of 56.97% YoY and a 25.41% YoY rise in average price to $22.47, the category skew implies reliance on a single anchor where rank 16 provides mid-pack visibility but exposes the brand to volatility if Vapor Pens softness widens.
The small MoM lift in Vapor Pens of 1.53% alongside steep MoM contraction in Pre-Roll of 73.27% and a 2.43% MoM dip in Concentrates indicates a defensive pivot toward higher-priced inhalables, with Vapor Pens averaging $25.39 versus $19.05 in Concentrates and $14.89 in Pre-Roll. Given Vapor Pens’ 72.38% share and rank 16 positioning, the pattern implies Spectra is trading depth for breadth: pricing power is concentrating in one lane while peripheral categories erode, which narrows shopper reach and heightens sensitivity to rank shifts within Vapor Pens.
Competitive Landscape
Spectra is currently ranked #16 in CO Vapor Pens in October 2026, down 9 positions year over year from #7, and down 5 positions since July 2026 when it was #11; the peak of #7 in June 2026 contrasts with a 129% rank deterioration to #16 by October 2026. Meanwhile, Spherex held #1 year over year but with a 9.8% sales decline, while Batch Extracts climbed from #4 to #2 with 47.6% sales growth, indicating competitors are consolidating top positions as Spectra loses placement. The combination of a 5-rank drop over the last three months and a 9-rank YoY slide implies Spectra’s trajectory is downward and suggests share is being ceded to faster-rising incumbents near the top of the leaderboard.
Notable Products
Spectra leans on one format in October 2026, with Vapor Pens Cartridges accounting for 72.4% of brand sales and the top 10 items together at 53.6%. With Alien Bubba x Super Lemon Haze Live Resin Cartridge (1g) alone at 9.3%, most of Spectra’s sales come from a concentrated cartridge lineup.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
