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Sep-2025
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Overview
Market Insights Snapshot
Spectra has shown a notable performance in the Colorado market, particularly in the Concentrates category where it maintained a strong position, consistently ranking at number 2 in three out of the four months observed. This stability suggests a solid consumer base and effective market strategies within this category. In the Vapor Pens category, Spectra demonstrated upward mobility, improving from a rank of 10 in June to 6 by September, indicating a positive reception and potentially effective marketing or product development efforts. However, the Pre-Roll category also saw a commendable climb from rank 10 in June to 7 by August, maintaining this position through September. This upward trend across various product categories highlights Spectra's robust presence and adaptability in the Colorado market.
Despite the encouraging performance in some categories, Spectra's absence from the top 30 in other states or provinces indicates areas for potential growth and market penetration. The lack of ranking in these regions could be seen as a gap in Spectra's overall market strategy or a reflection of competitive pressures. This absence presents both a challenge and an opportunity for Spectra to explore new strategies or partnerships to enhance its footprint beyond Colorado. The data suggests that while Spectra is making significant strides in certain areas, there remains a need for strategic expansion to maintain its competitive edge and capture a larger share of the market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Spectra has shown a promising upward trend in rankings over the past few months. Starting from a rank of 10th in June 2025, Spectra improved its position to 6th by September 2025. This upward movement is notable, especially when compared to competitors like Packs (fka Packwoods), which fluctuated between 7th and 11th place during the same period, indicating a less stable performance. Meanwhile, Craft / Craft 710 consistently maintained a strong position, climbing from 6th to 4th, suggesting a robust sales strategy. Despite the competitive pressure from top-ranking brands like Batch Extracts, which held a steady top 5 position, Spectra's sales growth trajectory indicates a strengthening market presence. This positive trend in rankings and sales suggests that Spectra is effectively capturing market share and could continue to rise if current strategies are maintained or enhanced.
Notable Products
In September 2025, the top-performing product for Spectra was the Plant Power 9 Blue Dream Infused Blunt in the Pre-Roll category, achieving the number one rank with sales of 2447 units. Following closely was the Plant Power 9 White 99 Infused Blunt, also in the Pre-Roll category, which secured the second position. The Plant Power 6 Lilac Diesel Wax in the Concentrates category ranked third, showing strong performance. Notably, the Alien Bubba x Super Lemon Haze Wax maintained its fourth position from June to September, with a significant increase in sales to 2036 units. The Plant Power 9 Lilac Diesel Infused Blunt saw a drop from the top position in July to fifth in September, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
