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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Spectra is stocked at 29 licensed dispensaries across Colorado, PR, and Mississippi, 22 of them in Colorado, with the deepest coverage in Denver, Boulder, Colorado Springs, Aspen, and Aurora. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Spectra’s category mix tilted toward Vapor Pens at 48.07% share despite a -34.62% month-over-month contraction in that segment and an 8.37% year-over-year gain, while Pre-Roll expanded to 28.95% share on 71.11% year-over-year growth but slipped -6.07% month-over-month. Concentrates held 22.98% share with -10.38% year-over-year decline offset by a 6.28% month-over-month uptick, and the brandwide average price fell -0.44% year-over-year to $18.19 even as total brand sales rose 15.05% year-over-year; the mix signals revenue resilience driven by Pre-Roll acceleration absorbing Vapor Pens’ sharp month-over-month pullback.
These shifts reposition Spectra toward a two-pillar model where Pre-Roll momentum (71.11% year-over-year with only a -6.07% month-over-month dip) balances Vapor Pens’ volatility (-34.62% month-over-month despite an 8.37% year-over-year rise), keeping the brand viable at rank 10 in Vapor Pens in Colorado. With Concentrates stabilizing via a 6.28% month-over-month lift against a -10.38% year-over-year drag and Vapor Pens priced at a premium ($22.33 vs. brand $18.19), the pattern implies Spectra should defend its Vapor Pens ranking through price-led differentiation while leaning into Pre-Roll share gains to buffer category-specific swings.
Competitive Landscape
Spectra ranks #10 in CO Vapor Pens in July 2026, slipping 1 place year over year from #9 while falling 4 spots from #6 in April 2026 to #10 in July 2026; meanwhile, Spherex held at #1 year over year and PAX climbed from #3 to #2 with a 21.7% YoY sales gain. The peak at #6 in June 2026 followed by a drop to #10 in July 2026 contrasts with Jetty Extracts vaulting from #19 to #5 on 181.4% YoY growth, implying that Spectra’s recent slide reflects share being redistributed toward faster-rising competitors and that the trajectory points to erosion unless mid-year momentum can be re-established.
Notable Products
Plant Power 9 - Durban Poison Infused Blunt (1g) posted the steepest decline in July 2026, down 26.0% MoM while holding rank 3, and Plant Power 6 - Lemon Kush 510 Distillate Cartridge (1g) fell 15.1% MoM at rank 5, signaling pressure on inhalables. Vapor Pens show broad contraction with Plant Power 6 - Granddaddy Purple Distillate Cartridge (1g) down 19.1% MoM at rank 1 and Plant Power 6 - Sour Diesel Distillate Cartridge (1g) down 18.9% MoM at rank 10, whereas Concentrates like Plant Power 6 - White 99 Wax (1g) and Apple Fritter Wax (1g) occupy ranks 4 and 9 without recorded MoM declines. Four of the top ten are Pre-Roll SKUs concentrated in the infused blunt subsegment, yet two tracked Pre-Roll leaders fell 26.0% and 13.0% MoM at ranks 3 and 6, implying demand is tilting toward value or non-tracked launches as price-sensitive buyers recalibrate. The mix points to Spectra leaning on Concentrates stability while Vapor Pens and infused Pre-Rolls retreat, which implies near-term assortment and pricing adjustments to protect share in inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
