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Oct-2025
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Overview
Market Insights Snapshot
Spectra has demonstrated a robust performance across several cannabis categories in Colorado. In the Concentrates category, Spectra has maintained a strong presence, bouncing between the third and fourth positions over the past few months, ultimately reclaiming the third spot in October 2025. This indicates a consistent demand for their concentrates, with a notable increase in sales from September to October. Meanwhile, in the Vapor Pens category, Spectra has shown an upward trajectory, improving from eighth place in July to sixth place by October, suggesting an increasing consumer preference for their vapor products. However, the brand's ranking in Pre-Rolls has remained relatively stable, fluctuating slightly but consistently staying within the top 10, which underscores a steady, if not spectacular, performance in this segment.
While Spectra's performance in Colorado is commendable, it is worth noting that the brand does not appear in the top 30 rankings in other states or provinces for the months in question. This absence could signal a missed opportunity for market expansion or reflect the competitive nature of those markets. The brand's ability to remain in the top rankings in Colorado, particularly in the Concentrates and Vapor Pens categories, suggests a strong foothold and brand loyalty within the state. Such insights could be pivotal for stakeholders interested in understanding Spectra's market dynamics and potential areas for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Spectra has shown a promising upward trend in both rank and sales over the past few months. Starting from a rank of 8th in July 2025, Spectra climbed to 6th by October 2025, indicating a positive shift in market positioning. This improvement is notable when compared to competitors like O.penVape, which experienced a fluctuating rank from 14th to 8th over the same period, and Green Dot Labs, which maintained a relatively stable position around 6th and 7th. Despite Craft / Craft 710 and Batch Extracts holding steady in the top 5, Spectra's sales surge from 725,179 in July to 907,502 in October suggests a growing consumer preference that could potentially disrupt the current rankings if the trend continues. This data underscores Spectra's increasing influence in the Colorado vapor pen market, highlighting its potential to challenge higher-ranked brands in the near future.
Notable Products
In October 2025, Spectra's top-performing product was the Plant Power 6 - Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 2507 units. The Plant Power 6 - LA Kush Cake Distillate Cartridge (1g) also showed strong performance, moving up to the second position from fifth in September. The Plant Power 6 - Strawberry Lemonade Wax (1g) ranked third, while the Plant Power 6 - Strawberry Lemonade Distillate Cartridge (1g) held the fourth position. The Plant Power 6 - Ice Cream Cake CO2 Cartridge (1g) completed the top five, maintaining its fifth-place rank. Notably, the LA Kush Cake variant demonstrated a significant rise in the rankings from previous months, indicating increased consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
