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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May-2026, Spectra’s mix tilted further toward Vapor Pens at 58.80% share, with year-over-year growth of 135.32% and month-over-month growth of 44.41%, while Pre-Roll held 21.72% share with 121.54% YoY and 24.73% MoM, and Concentrates sat at 19.48% share with 14.58% YoY and 23.99% MoM; the brand-level YoY sales growth was 93.08% alongside a 17.54% YoY increase in average price. Average price in Vapor Pens reached $23.25 versus $15.07 in Pre-Roll and $17.12 in Concentrates, indicating trade-up into higher-priced formats as share consolidates, which implies Spectra is concentrating volume in higher-elasticity inhalables where price and velocity are moving together.
The mix and growth pattern positions Spectra primarily as a Vapor Pens player ranked 5 in Colorado within Vapor Pens, with Pre-Roll acting as a secondary growth lane and Concentrates as a stabilizer; the 44.41% MoM surge in Vapor Pens versus 24.73% in Pre-Roll signals resource leverage toward cartridges where price at $23.25 supports margin without dampening demand. With Pre-Roll expanding 121.54% YoY but at a $15.07 price point and Concentrates growing only 14.58% YoY despite a 23.99% MoM uptick, the portfolio skew implies near-term share capture through premiumized inhalables rather than breadth across lower-priced segments, which in turn supports maintaining a Vapor Pens-led shelf strategy while using Pre-Roll growth to buffer category volatility.
Competitive Landscape
Spectra sits at rank #5 in CO Vapor Pens in May 2026, up 9 positions from #14 year over year and advancing 3 spots from #8 since February 2026, reaching a new peak rank of #5 in May 2026; this contrasts with Spherex holding #1 with a -14.1% YoY sales change and Bonanza Cannabis Company sliding from #2 to #4 alongside a -46.5% YoY sales change, while PAX moved from #3 to #2 with +24.0% YoY sales and Batch Extracts rose from #4 to #3 with +29.9% YoY sales; the pattern implies Spectra’s rapid rank ascent is tied to competitors’ mixed momentum and creates a window to consolidate a top-5 foothold before faster-growing rivals compress share.
Notable Products
Plant Power 6 - Strawberry Lemonade Distillate Cartridge (1g) posted the largest month-over-month gain at 60.1% and climbed into rank 3, outpacing Alien Bubba x Super Lemon Haze Live Resin Cartridge (1g) at 58.3% despite the latter sitting lower at rank 6; this tilt suggests flavor-led distillate is converting faster than live resin in May 2026. Plant Power 6 - Ice Cream Cake CO2 Cartridge (1g) advanced 46.5% to rank 4, and with Vapor Pens occupying 7 of the top 10 positions, the SKU mix indicates a concentrated shift toward cartridge formats over Pre-Rolls. Although the top-ranked Plant Power 6 - Lemon Kush 510 Distillate Cartridge (1g) holds rank 1 with $50,369 in sales, the momentum sits with mid-pack cartridges posting 46%–60% MoM lifts, implying that growth is being driven by breadth within Vapor Pens rather than a single flagship. Together, these moves point to a portfolio strategy where Spectra is leaning into multiple high-velocity Vapor Pen variants to scale share, while Pre-Rolls serve as secondary volume anchors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
