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Dec-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Spectra has shown a notable performance in the Concentrates category, climbing from a fifth-place ranking in October and November 2025 to an impressive second place by December 2025. This upward movement is accompanied by a significant increase in sales, indicating a strong consumer preference for their products in this category. On the other hand, Spectra's position in the Pre-Roll category has remained relatively stable, holding a consistent eighth-place ranking from October to December 2025, suggesting that while there is a steady demand, it may not be experiencing the same growth as Concentrates.
Meanwhile, in the Vapor Pens category, Spectra maintained a seventh-place ranking through October 2025, dipped slightly to eighth in November, and then rebounded to a sixth-place position by December. This fluctuation could imply competitive dynamics within the category or shifts in consumer preferences. Notably, the absence of Spectra from the top 30 brands in any given category or month would suggest areas where the brand might not have a strong market presence or where there is room for growth. Such insights can be pivotal for understanding market strategies and identifying potential opportunities for expansion or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Spectra has experienced notable fluctuations in its ranking over the last few months of 2025. While Spectra started at rank 7 in September and October, it slipped to rank 8 in November before making a comeback to rank 6 in December. This upward movement in December suggests a positive trend in sales performance, aligning with a significant increase in sales figures. In contrast, Green Dot Labs maintained a consistent rank of 6 until December when it dropped to 8, indicating a potential shift in consumer preference towards Spectra. Meanwhile, Craft / Craft 710 and Batch Extracts have held steady at ranks 5 and 4 respectively, showcasing their strong market presence. Jetty Extracts has shown a remarkable climb from rank 13 in September to rank 7 by November, maintaining this position in December, which could pose a competitive threat to Spectra if this trend continues. Overall, Spectra's ability to regain and improve its rank in December highlights its resilience and potential for growth in the competitive Colorado vapor pen market.
Notable Products
In December 2025, the top-performing product from Spectra was the Plant Power 6 - Strawberry Lemonade Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from November with sales of 4,077 units. The Plant Power 6 - Ice Cream Cake CO2 Cartridge (1g) in the same category ranked third, dropping one spot from its previous second-place position in November. The Plant Power 6 - Glueball Wax (1g) in the Concentrates category debuted in December, capturing the second rank. Meanwhile, the Plant Power 6 - Granddaddy Purple Distillate Cartridge (1g) secured the fourth position, marking its first entry into the top rankings. Lastly, the Plant Power 9 - White 99 Infused Blunt (1.5g) in the Pre-Roll category moved up to fifth place, showing a re-entry into the top ranks after being unranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
