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Jul-2025
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Overview
Market Insights Snapshot
In the Colorado market, Spectra has shown notable performance in the Concentrates category, climbing from a rank of 4 in April 2025 to securing the 2nd position by June and maintaining it through July. This upward trajectory indicates a strong market presence and consumer preference for their concentrates. Meanwhile, in the Pre-Roll category, Spectra experienced some fluctuations, starting at rank 12 in April, improving to 9 in May, dipping to 10 in June, and finally advancing to 8 by July. This suggests a competitive landscape where Spectra is making gradual gains. It is worth noting that the brand consistently remained within the top 15, which underscores its resilience and potential for further growth in this category.
Spectra’s performance in the Vapor Pens category also highlights a positive trend. The brand moved from the 13th position in April to 8th by July, showcasing a steady climb in consumer preference. This ascent in rankings, coupled with a significant increase in sales, suggests that Spectra's vapor pens are gaining traction among consumers in Colorado. However, the absence of Spectra from the top 30 rankings in other states and categories indicates areas where the brand has yet to establish a strong foothold or faces stiff competition. This gap presents both a challenge and an opportunity for Spectra to expand its influence beyond its current stronghold.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Spectra has shown a remarkable upward trajectory in rankings, moving from 13th place in April 2025 to 8th place by July 2025. This improvement in rank is indicative of a positive trend in sales performance, as Spectra's sales figures have consistently increased, culminating in a significant boost in July. In contrast, competitors like Green Dot Labs and Packs (fka Packwoods) have experienced fluctuations, with Packs dropping from 6th to 9th place over the same period. Meanwhile, Olio has shown a steady climb, reaching 6th place in July, suggesting a tightening competition at the top. Seed & Strain Cannabis Co. also saw a dip in rank from 8th in May to 10th in July, indicating potential volatility. These dynamics highlight Spectra's growing market presence and suggest that it is effectively capitalizing on market opportunities to enhance its competitive position in Colorado's Vapor Pens category.
Notable Products
In July 2025, the top-performing product for Spectra was the Plant Power 9 - Lilac Diesel Infused Blunt (1.5g) in the Pre-Roll category, maintaining its leading position from May 2025, with sales reaching 2043 units. The Plant Power 6 - LA Kush Cake Distillate Cartridge (1g) in the Vapor Pens category debuted impressively at rank 2. Durban Cookies Infused Blunt (1.5g) held steady at rank 3, showing a consistent performance from May. Glueball Infused Blunt (1.5g) and Plant Power 9 - Lavender Jones Infused Blunt (1.5g) secured the 4th and 5th positions, respectively, marking their first appearance in the rankings. Overall, the Pre-Roll category dominated the top ranks, with notable stability and slight shifts in product rankings from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
