Spectra

Data Snapshot: May 04, 2024
Spectra Cannabis Brand Logo
$1M+

Apr-2024

Sales

Neutral

Trend

6-Month

314

Product Count

SKUs

Spectra

Overview

Spectra is a notable brand within the cannabis industry that is primarily focused on creating products with a specific CBD:THC ratio, targeting individuals seeking balance, healing, and harmony from cannabis. Originating from Revolution Cannabis, Spectra emphasizes on manufacturing innovative solutions aimed at facilitating wellness and personal improvement. Their product portfolio spans a diverse range, though consistent in all offerings is a commitment to quality and advancing the understanding of cannabis's potential benefits.
Markets

Spectra Locations

Product Trends

Spectra Categories

Spectra Sales

Market Insights Snapshot

Spectra Historical Sales by Category

In Colorado, Spectra has shown a consistent performance in the Concentrates category, maintaining its position in the top 5 rankings from January to April 2024, with a notable improvement from rank 5 to rank 4 in April. This upward movement indicates a positive reception among consumers, despite a slight fluctuation in sales figures. However, their presence in the Pre-Roll category tells a different story, with the brand barely making it into the top 50 in January and February, disappearing from the rankings in March, and then reappearing at rank 51 in April. This volatility suggests challenges in maintaining a strong market position within the Pre-Roll category, contrasting sharply with their stable performance in Concentrates.

The Vapor Pens category showcases Spectra's significant market presence in Colorado, with the brand achieving impressive rankings within the top 10 from January to April 2024. Notably, Spectra improved its standing from rank 7 in January to rank 5 in April, indicating a strong consumer preference and growing brand loyalty in this segment. This is further underscored by their sales figures, which saw an increase from January to April, peaking at over 1 million in April 2024. This trend highlights Spectra's ability to effectively capture and expand its share within the Vapor Pens market, demonstrating a successful strategy in one of the more competitive cannabis product categories.

Apr-2024 Rank
Concentrates
Pre-Roll
Vapor Pens
4
51
5
Spectra

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Colorado, Spectra has experienced fluctuations in its market position, revealing both challenges and opportunities within its niche. Initially ranked 7th in January 2024, Spectra saw a slight dip to 9th in February before partially recovering to 8th in March and improving to 5th by April. This trajectory indicates a volatile yet upward trend in its competitive stance. Notably, Spectra's competitors have shown varied performances; Green Dot Labs experienced a decline from 3rd to 7th, while Batch Signature Extracts made a significant leap from 5th to 3rd. Meanwhile, Eureka and Packwoods have also seen shifts within the top ranks, underscoring the competitive volatility of this market. Spectra's performance, especially its recovery and improvement in rank despite lower sales figures in February, suggests resilience and potential for growth amidst stiff competition. This dynamic landscape underscores the importance for brands like Spectra to continuously innovate and adapt strategies to maintain and improve their market position.

Spectra market ranking for CO Vapor Pens

Spectra

Notable Products

In April 2024, Spectra's top-performing product was Plant Power 6 Training Day Wax (1g) from the Concentrates category, securing the first rank with sales figures reaching 976 units. Following closely, Plant Power 9 - Glueball Live Resin (1g) made a significant entry directly to the second position, showcasing its immediate popularity. The third place was taken by Plant Power 6 - Master Kush Wax (1g), another newcomer in the rankings, indicating a strong consumer preference for new varieties within the Concentrates category. Interestingly, Plant Power 6 - Strawberry Lemonade Wax (1g), which was the leader in March, dropped to the third rank in April, tied in ranking but not in sales with Master Kush Wax, demonstrating the dynamic nature of consumer preferences. Lastly, Plant Power 6 - Durban Poison Wax (1g), which had consistently performed well in previous months, fell to the fourth rank, illustrating the competitive and ever-changing market landscape for Spectra's products.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Plant Power 6 Training Day Wax (1g)
Concentrates
3
4
2
1
Plant Power 9 - Glueball Live Resin (1g)
Concentrates
>5
>5
>5
2
Plant Power 6 - Master Kush Wax (1g)
Concentrates
>5
>5
>5
3
Plant Power 6 - Strawberry Lemonade Wax (1g)
Concentrates
>5
>5
1
3
Plant Power 6 - Durban Poison Wax (1g)
Concentrates
2
1
>5
4
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