.svg){kind=small}
Jan-2026
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Colorado market, Spectra has demonstrated notable performance across several cannabis categories. In the Concentrates category, Spectra maintained a strong position, consistently ranking 5th in October and November 2025, before climbing to 4th place in December 2025 and January 2026. This upward movement reflects a positive trend, likely driven by an increase in sales during the holiday season. Meanwhile, in the Vapor Pens category, Spectra showed a slight fluctuation, moving from 7th in October to 6th in December before settling back to 7th in January. Despite this minor dip, the brand's ability to remain within the top 10 indicates a solid foothold in this competitive segment.
Conversely, in the Pre-Roll category within Colorado, Spectra experienced a more varied performance. The brand dropped from 7th place in October to 9th in November, only to recover slightly to 8th in December and January. This fluctuation suggests a competitive landscape where Spectra is vying for consumer attention amidst strong contenders. It's notable that Spectra did not fall out of the top 10, which speaks to its resilience and potential for growth in this category. However, the absence of Spectra in the top 30 rankings in any other state or province may indicate opportunities for expansion or the need to strengthen market strategies outside of Colorado.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Spectra has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. In October 2025, Spectra held the 7th position, but despite a brief improvement to 6th place in December, it ended January 2026 back at 7th. This indicates a competitive struggle, especially as Jetty Extracts rose from 9th in October to 5th by January, showcasing a significant upward trajectory. Meanwhile, Craft / Craft 710 maintained a consistent presence in the top tier, only dropping from 5th to 6th in January, and Green Dot Labs experienced a gradual decline from 6th to 8th over the same period. These dynamics suggest that while Spectra remains a strong contender, it faces intense competition from brands like Jetty Extracts, which are gaining momentum, and Craft / Craft 710, which continues to hold a stable position in the market.
Notable Products
In January 2026, the top-performing product for Spectra was the Plant Power 6 - Strawberry Lemonade Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from the previous two months, with sales of 2537 units. The Plant Power 6 - Ice Cream Cake CO2 Cartridge (1g), also in the Vapor Pens category, held steady at the second position from November and December. New entries in the Pre-Roll category include Plant Power 9 - White 99 Infused Blunt (1.5g), debuting at rank three, followed by Plant Power 9 - Divine Kush Breath Infused Blunt (1.5g) and Garlicane Infused Blunt (1.5g) at ranks four and five, respectively. These Pre-Roll products were not ranked in the previous months, indicating a strong new market presence. Overall, the Vapor Pens category continues to dominate, with consistent top rankings, while Pre-Rolls show promising new entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
