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Aug-2024
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Overview
Market Insights Snapshot
Green Dot Labs has shown a consistent performance in the Colorado market, particularly in the Concentrates category where they maintained the top rank in both May and June 2024, before slightly dropping to the second position in July and August 2024. This stability underscores their strong presence and consumer loyalty in the Concentrates segment. However, their performance in the Vapor Pens category has seen a more noticeable decline, slipping from fifth place in May to fourteenth by August 2024. Such a decline may indicate growing competition or shifting consumer preferences within this category.
In the Flower category, Green Dot Labs has maintained a steady fifth place ranking throughout the four-month period, suggesting a solid and consistent consumer base. On the other hand, their performance in the Pre-Roll category has been more volatile. They started in fifth place in May, dropped to twelfth in June, but managed to climb back to ninth place by July and August. This fluctuation could be indicative of market dynamics or seasonal variations affecting consumer purchasing behavior. The lack of a top 30 ranking in any category for a particular month would have been a significant concern, but Green Dot Labs has managed to stay within competitive ranks across all categories in Colorado.
Competitive Landscape
In the competitive landscape of the Flower category in Colorado, Green Dot Labs has consistently maintained its rank at 5th place from May to August 2024. This stability in ranking, despite fluctuations in monthly sales, highlights a solid market presence. Competitors like Classix and Triple Seven have held higher ranks at 4th and 3rd respectively, with significantly higher sales figures, indicating strong consumer preference and brand loyalty. Notably, Billo and Green Tree Medicinals (CO) have shown remarkable upward mobility, with Billo jumping from 27th to 7th place and Green Tree Medicinals from 20th to 6th place over the same period. This upward trend of competitors suggests increasing competition and the need for Green Dot Labs to innovate and possibly enhance its marketing strategies to maintain or improve its market position.
Notable Products
In August 2024, the top-performing product from Green Dot Labs was Thunderdome Pre-Roll (1g), maintaining its rank at number one with sales of 2,578 units. The Black Label - Blu Froot Pre-Roll (1g) held steady in the second position, showing consistent performance from the previous month. Black Label - Purple Froot (3.5g) emerged as the third best-seller, marking its first appearance in the top ranks. A5 Wagyu (3.5g) dropped to fourth place, down from its second position in June 2024. G (3.5g) rounded out the top five, experiencing a decline from its first-place rank in May 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
