Market Insights Snapshot
In the Topical category, Apothecanna has seen varied performance across different states. In Alberta, the brand was not in the top 20 in July and September 2023, but managed to secure a rank of 25 in August and 22 in June. This shows a slight fluctuation in its popularity. Conversely, in British Columbia, Apothecanna showed a positive trend, moving up from the 14th position in June to 9th in September. However, it's worth noting that the brand was not ranked in the top 20 in August.
For Colorado and Nevada, Apothecanna remained in the top 20 for June and July, but was not ranked in September and August respectively. This could indicate a decrease in the brand's market share in these states during these months. On the other hand, in Ontario, Apothecanna consistently stayed within the top 20 from June to September, with ranks ranging from 18 to 20. This consistency, despite slight rank fluctuations, indicates a steady demand for the brand in Ontario.
In the Topical category in BC, Apothecanna has seen a notable increase in rank, moving from 14th place in June 2023 to 9th place in September 2023. However, it's important to note that Apothecanna was not in the top 20 brands in August 2023. When compared to competitors, Emprise Canada has remained fairly consistent in rank, while feelgood has seen a significant increase, moving from 12th to 7th place. RHO Phyto has maintained a steady presence in the top 10, and Transit, despite a high rank in June and July, dropped to 11th place in September. In terms of sales, while specific numbers are not provided, it's clear that Apothecanna has seen a significant increase in September, while competitors like Emprise Canada and Transit have seen a decrease. This could indicate a growing preference for Apothecanna products in the BC market.
In September 2023, Apothecanna's top-performing product was the 'CBD:THC 1:1 Extra Strength Body Oil' with sales peaking at 61 units. This product has consistently held the top rank over the past four months. The 'CBD/THC 1:1 Extra Strength Relieving Body Cream' moved up from the third to second rank, despite a slight drop in sales to 4 units. Notably, the 'CBD/THC 1:1 Extra Strength Body Cream', previously at rank 2, dropped off the top-selling list this month. Meanwhile, the 'Extra Strength Body Crème', which was ranked second in July, also disappeared from the top sellers in September.