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Aug-2025
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Overview
Market Insights Snapshot
Armada Cannabis Co. has demonstrated notable growth in the beverage category within the state of Michigan. Starting from outside the top 30 in May 2025, the brand made a significant leap to 11th place in June and continued its upward trajectory, securing the 9th position in both July and August. This upward movement is indicative of a strong market presence and consumer acceptance of their products in Michigan. Such consistent ranking improvements highlight Armada's strategic efforts in capturing market share in a competitive category.
While Armada Cannabis Co.'s performance in Michigan's beverage category is commendable, it's important to note the absence of their ranking in May, which suggests that the brand was not among the top 30 players at that time. This absence could be viewed as a challenge they successfully overcame, as evidenced by their subsequent rankings. The brand's ability to break into the top 10 within a few months speaks to effective marketing strategies and possibly an expansion of their product offerings. However, without data from other states or categories, it's unclear if this success is mirrored elsewhere, leaving room for further analysis on Armada's broader market performance.
Competitive Landscape
In the competitive Michigan beverage category, Armada Cannabis Co. has shown a promising upward trajectory in rankings from June to August 2025, moving from 11th to 9th place. This improvement is significant given the competitive landscape, where brands like Chill Medicated consistently maintained their 8th position, and Pleasantea held strong in the top 7. Armada's rise in rank is accompanied by a notable increase in sales from June to July, although August saw a slight dip. This suggests a growing brand presence and consumer interest, potentially positioning Armada to challenge higher-ranked competitors like Northern Connections, which experienced a decline in rank over the same period. The absence of Armada in the top 20 in May highlights the brand's rapid ascent, underscoring its potential to further disrupt the market.
Notable Products
In August 2025, Armada Cannabis Co.'s top-performing product was Apple Cider (20mg THC,417ml) in the Beverage category, maintaining its leading position from the previous months. This product achieved the highest sales figure of 7,884 units, showcasing a slight decrease from July 2025 but still outperforming other products. The rankings for other products in the lineup saw minor shifts, with some moving up in rank due to increased demand in the Edibles category. Notably, the Flower category experienced a decrease in sales, affecting the overall rankings of those products. This consistent performance of Apple Cider highlights its strong market presence and consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
