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Nov-2025
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Overview
Market Insights Snapshot
Armada Cannabis Co. has shown a consistent and strong presence in the Michigan cannabis beverage category. Over the past few months, the brand has maintained a solid position within the top 10, with a notable improvement in rank from 10th in September 2025 to 8th in both October and November 2025. This upward trend is indicative of their growing popularity and market penetration in the state. The increase in sales from $50,439 in August to $69,032 in November further underscores their successful strategy in capturing consumer interest and loyalty in the Michigan market.
However, it's important to note that Armada Cannabis Co. has not been ranked in the top 30 brands in other states or categories beyond Michigan's beverage sector. This could be viewed as a potential area for growth or a gap in their market strategy, depending on their business objectives. Their concentrated success in Michigan suggests a strong local brand affinity, but the absence from rankings in other regions might indicate untapped opportunities or challenges in expanding their footprint. Monitoring their strategic moves in the coming months will be crucial to understanding how they plan to leverage their current success and address these gaps.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Armada Cannabis Co. has shown a promising upward trajectory in recent months. From August to November 2025, Armada Cannabis Co. improved its rank from 9th to 8th, indicating a positive shift in market position. This improvement is noteworthy, especially when compared to tonic, which experienced a decline, dropping from 3rd to 6th place over the same period. Meanwhile, Chill Medicated maintained a consistent 9th position, while Pleasantea held steady at 7th. Armada's sales growth is also commendable, with a steady increase each month, closing the gap with higher-ranked competitors. This trend suggests that Armada Cannabis Co. is effectively capturing market share and could potentially climb higher in the rankings if the momentum continues.
Notable Products
In November 2025, Armada Cannabis Co.'s top-performing product was Apple Cider 20mg THC 417ml, maintaining its first-place rank consistently since August 2025, with sales reaching 9,881 units. The Apple Cider 20mg THC 16oz 473ml also held its steady second-place position throughout the same period. Sparkling Sweet Apple 20mg THC 12oz 355ml remained in third place, showing a slight increase in sales to 686 units. Notably, the Cold Brew Coffee 10mg THC 12oz 355ml entered the rankings for the first time in November, debuting in fourth place. These consistent rankings highlight a stable preference for Armada's beverage offerings, with minor fluctuations in sales figures over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
