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Oct-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Armada Cannabis Co. has shown notable performance in the Beverage category. The brand has maintained a consistent presence in the top 10 rankings over the past few months, with a slight dip in September to the 10th position, before recovering to the 8th position in October. This upward movement in October signifies a positive trend, reflecting the brand's resilience and ability to capture market share in a competitive environment. The sales figures corroborate this trend, with a steady increase in sales from July through October, culminating in a significant boost in October.
Despite these successes in Michigan, Armada Cannabis Co.'s absence from the top 30 rankings in other states or categories suggests areas for potential growth and expansion. The brand's performance in Michigan's Beverage category highlights a strong foothold in a specific niche, yet the lack of presence in other categories or states indicates an opportunity for diversification and market penetration. This scenario presents a dual narrative of success in a localized market juxtaposed with untapped potential in broader markets, offering a compelling case for strategic growth initiatives.
Competitive Landscape
In the competitive landscape of the beverage category in Michigan, Armada Cannabis Co. has demonstrated notable resilience and growth from July to October 2025. Despite starting at the 9th position in July, Armada Cannabis Co. climbed to the 8th rank by October, showcasing a positive trend in its market presence. This upward movement is significant, especially when compared to competitors like Northern Connections, which fluctuated and ultimately returned to the 10th position in October. Meanwhile, CQ (Cannabis Quencher) consistently maintained a higher rank, varying between 5th and 7th, indicating a strong market hold. Pleasantea also remained ahead of Armada Cannabis Co., consistently holding the 6th or 7th rank. Despite these competitive pressures, Armada Cannabis Co.'s sales trajectory showed a steady increase, with October sales surpassing those of Northern Connections and Chill Medicated, suggesting a growing consumer preference and potential for further market share gains.
Notable Products
In October 2025, Armada Cannabis Co.'s top-performing product was Apple Cider (20mg THC, 417ml) in the Beverage category, maintaining its number one rank consistently since July 2025 with impressive sales of 9003 units. The Apple Cider (20mg THC, 16oz, 473ml) also held steady in second place throughout the same period, with sales slightly decreasing to 1974 units. Sparkling Sweet Apple (20mg THC, 12oz, 355ml) remained in third place, showing a slight increase in sales compared to September. Notably, Cold Brew Coffee (10mg THC, 12oz, 355ml) entered the rankings for the first time in October, securing the fourth position. The stability in rankings for the top three products suggests a consistent consumer preference for these beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
