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Apr-2025
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Overview
Market Insights Snapshot
Detroit Edibles / Detroit Fudge Company has shown consistent performance in the Michigan market, specifically within the Edible category. Starting the year at the 8th position in January 2025, the brand improved its ranking to 7th in February before settling back to 9th in both March and April. This fluctuation suggests a competitive landscape in Michigan's edible market, where Detroit Edibles is maintaining a strong presence but faces challenges in climbing higher. The sales figures reveal a positive trend, with April 2025 sales reaching $782,201, indicating a robust demand for their products despite the slight dip in ranking.
Interestingly, Detroit Edibles / Detroit Fudge Company did not appear in the top 30 brands in any other state or province across the categories during this period. This absence highlights the brand's focused strategy on the Michigan market, where it has managed to secure a solid foothold. While this concentrated presence in Michigan showcases their strength in a specific region, it also points to potential growth opportunities in untapped markets. The brand's ability to sustain its position within the top 10 in Michigan's edible category is commendable, yet exploring expansion could provide new avenues for growth and enhance its overall market presence.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Detroit Edibles / Detroit Fudge Company has shown a consistent presence, maintaining a rank within the top 10 throughout the first four months of 2025. The brand's rank fluctuated slightly, moving from 8th in January to 7th in February, and settling at 9th in both March and April. This stability is notable, especially when compared to competitors like True North Collective, which experienced a significant rise from 13th in February to 7th in April, and Good Tide, which climbed from 10th in January to 8th in April. Despite these shifts, Detroit Edibles / Detroit Fudge Company has managed to increase its sales from January to April, indicating a solid market presence. Meanwhile, NOBO and Play Cannabis have shown more volatility in rankings, with NOBO dropping out of the top 10 in March and Play Cannabis slipping from 6th in January to 10th by April. These dynamics suggest that while Detroit Edibles / Detroit Fudge Company faces strong competition, its steady sales growth and consistent ranking position it well within the market.
Notable Products
In April 2025, Detroit Edibles / Detroit Fudge Company saw consistent performance in their top products. The Peanut Butter Milk High Dose Barracuda Chocolate Bar 20-Pack (200mg) maintained its position as the top seller, with sales reaching $12,402. The Barracuda Crispy Milk Chocolate Bar 20-Pack (200mg) also held steady at the second spot, demonstrating stable consumer demand. The Barracuda Death By Chocolate Cup 8-Pack (200mg) returned to third place after a brief dip to fourth in February, showing resilience in its category. Notably, the CBD/THC 1:1 High Dose Barracuda Milk Chocolate Bar 10-Pack (200mg CBD, 200mg THC) consistently ranked fourth, indicating a strong niche market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
