Market Insights Snapshot
Looking at the performance of Detroit Edibles / Detroit Fudge Company in the Michigan market, we can observe some interesting trends. In the Beverage category, the brand showed a significant upward movement from August to September 2023, climbing from the 15th to the 7th rank. This momentum slightly slowed in the following months with the brand maintaining an 8th rank in October and November. While specific sales figures are not disclosed, there was a positive trend in sales during this period.
Turning to the Edible category, the performance of Detroit Edibles / Detroit Fudge Company was more mixed. The brand started off in a strong position in August 2023, ranking 13th, but slipped to the 17th place in September. However, the brand quickly rebounded, regaining its 13th rank in October and further improving to the 12th position in November. The sales in this category also followed a generally upward trajectory, suggesting a solid demand for the brand's products. It's interesting to note that despite the fluctuations in rankings, the brand consistently stayed within the top 20, indicating its strong presence in the Michigan market.
In the Michigan edible category, Detroit Edibles / Detroit Fudge Company has shown a consistent performance, maintaining its position within the top 20 brands over the period from August to November 2023. The brand has seen a steady increase in rank, moving from 13th in August to 12th in November, suggesting a positive trend in sales. In comparison, Kushy Punch has experienced a more volatile ranking, dropping out of the top 20 in October before climbing back to 14th in November. Monster Xtracts and NOBO have also shown strong performances, with Monster Xtracts climbing to 10th in October before dropping slightly to 13th in November, and NOBO maintaining a steady position around 11th. True North Collective has consistently ranked higher than Detroit Edibles / Detroit Fudge Company, but has seen a slight drop in rank from 8th to 10th over the same period.
In November 2023, the top-performing product from Detroit Edibles / Detroit Fudge Company was the 'Peanut Butter Milk High Dose Barracuda Chocolate Bar (200mg)' with sales reaching up to 7651 units. This product climbed from the second rank in the previous months to the first in November. The 'Barracuda Crispy Milk Chocolate Bar (200mg)' which held the first rank in preceding months, slipped to the second spot with a sales figure of 6673. The 'Barracuda High Dose Churro Milk Chocolate Bar (200mg)' maintained its third rank consistently over these months. The 'Barracuda Milk Chocolate Bar (200mg)' and the 'Fruity Crispy Rice Treat (200mg)' filled the fourth and fifth ranks respectively.