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Aug-2024
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Overview
Market Insights Snapshot
Detroit Edibles / Detroit Fudge Company has shown a steady performance in the Michigan market, particularly in the Beverage category. The brand consistently maintained its position at rank 7 from May to July 2024, before experiencing a slight dip to rank 8 in August 2024. This minor shift does not overshadow their overall stability and growth in sales, which saw a peak in July at $70,515 before a modest decline in August. This trend indicates a strong presence in the Beverage category, reflecting consumer loyalty and consistent demand for their products.
In the Edible category within Michigan, Detroit Edibles / Detroit Fudge Company experienced a gradual decline in rankings over the summer months of 2024. Starting at rank 10 in May, the brand dropped to 12 in June, 13 in July, and finally 14 in August. Despite this downward trajectory, their sales figures remained relatively stable, with only a slight decrease from $630,228 in May to $618,409 in August. This suggests that while they may be slipping in rank, their sales volume indicates a steady customer base, albeit with increasing competition in the Edible category.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Detroit Edibles / Detroit Fudge Company has experienced a downward trend in rankings over the past four months, moving from 10th place in May 2024 to 14th place by August 2024. This decline in rank is notable when compared to competitors such as Kushy Punch, which has maintained a relatively stable position, fluctuating between 11th and 14th place, and PC Pure, which improved its rank from 15th to 13th place during the same period. Additionally, True North Collective and Cannalicious Labs have shown upward momentum, with True North Collective rising from 17th to 15th place and Cannalicious Labs moving from 19th to 16th place. These shifts suggest that while Detroit Edibles / Detroit Fudge Company remains a significant player, it faces increasing competition from brands that are either stabilizing or improving their market positions. This competitive pressure could impact Detroit Edibles / Detroit Fudge Company's sales and market strategy moving forward.
Notable Products
In August 2024, the top-performing product from Detroit Edibles / Detroit Fudge Company was the Peanut Butter Milk High Dose Barracuda Chocolate Bar (200mg), maintaining its first-place ranking for four consecutive months with sales reaching 8,218 units. The Barracuda Crispy Milk Chocolate Bar (200mg) also held steady in second place, although its sales decreased slightly to 6,858 units. The Barracuda Death By Chocolate Cup 8-Pack (200mg) rebounded to third place after slipping to fifth in July, showing a notable increase in sales to 3,511 units. The Barracuda Milk Chocolate Bar (200mg) remained in fourth place, consistent with its debut rank in July. Lastly, the Barracuda High Dose Churro Milk Chocolate Bar (200mg) climbed back to fifth place after being unranked in July, with sales rising to 3,039 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
