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Jun-2024
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Overview
Market Insights Snapshot
Detroit Edibles / Detroit Fudge Company has shown notable performance in the Michigan market, particularly in the Beverage category. Over the past few months, the brand has maintained a steady presence within the top 10 rankings, fluctuating slightly but showing overall positive momentum. Specifically, the brand moved from 8th place in March 2024 to 7th place by June 2024. This upward trend coincides with a steady increase in sales, peaking at $58,886 in June 2024. Such consistent performance highlights the brand's strong foothold in the Beverage category within Michigan, reflecting both consumer preference and effective market strategies.
In contrast, the Edible category in Michigan presents a more complex picture for Detroit Edibles / Detroit Fudge Company. The brand consistently held the 11th position from March to May 2024 but experienced a slight dip to 13th place in June 2024. This decline in ranking is accompanied by a marginal decrease in sales, from $625,480 in May 2024 to $615,811 in June 2024. The inability to break into the top 10 in this category suggests a more competitive landscape or potential challenges in maintaining consumer interest. However, the brand's consistent presence near the top 10 indicates a resilient market position that could benefit from strategic adjustments to regain upward momentum.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Detroit Edibles / Detroit Fudge Company has shown consistent performance but faces stiff competition. Over the months from March to June 2024, the brand maintained a steady rank of 11th place before slipping to 13th in June. This indicates a slight decline in market position, potentially due to increased competition from brands like Kushy Punch, which also experienced a drop but remained ahead, and Good Tide, which improved its rank significantly from 16th to 11th. Notably, High Minded showed a strong upward trend, moving from 20th to 14th, possibly capturing some of the market share. Meanwhile, PC Pure remained relatively stable but lower in rank. These shifts highlight the dynamic nature of the market and suggest that Detroit Edibles / Detroit Fudge Company may need to innovate or increase marketing efforts to regain and improve its standing.
Notable Products
In June 2024, the top-performing product from Detroit Edibles / Detroit Fudge Company was the Peanut Butter Milk High Dose Barracuda Chocolate Bar (200mg), maintaining its rank as number one for four consecutive months with sales reaching 9018 units. The Barracuda Crispy Milk Chocolate Bar (200mg) held steady at the second position, showing consistent performance with sales of 7289 units. The Barracuda High Dose Churro Milk Chocolate Bar (200mg) climbed to the third spot, showing an increase in rank from fourth place in May. The Barracuda Death By Chocolate Cup 8-Pack (200mg) dropped to fourth place despite a notable performance in previous months. A new entrant, the CBN/THC 1:1 Strawberry Rhino Gummy (200mg THC, 200mg CBN), debuted at fifth place with 2395 units sold.
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