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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscapes of the Michigan market, Michigan, Detroit Edibles / Detroit Fudge Company has shown a consistent performance across different categories, notably in Beverages and Edibles. In the Beverage category, the brand maintained a presence within the top 10, oscillating slightly between 8th and 9th position from January to April 2024. This minor fluctuation, from an initial rank of 8 in January to a rank of 9 in April, alongside a decrease in sales from $55,780 in January to $47,092 in April, suggests a slight downtrend in this category. However, remaining in the top 10 indicates a solid consumer base and consistent market demand.
On the other hand, the Edibles category showcases a more positive trajectory for Detroit Edibles / Detroit Fudge Company. Starting from the 14th position in January 2024 and improving to the 11th by April 2024, the brand not only climbed in rankings but also saw a significant increase in sales, starting from $464,649 in January to an impressive $591,904 by April. This upward movement in both rank and sales figures indicates a growing foothold and possibly increasing popularity of their products within the Edible category in the Michigan market. The consistent improvement in rankings month over month in this highly competitive category is a notable achievement and suggests a strategic alignment with consumer preferences and market trends.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Michigan, Detroit Edibles / Detroit Fudge Company has shown a positive trajectory in terms of rank and sales from January to April 2024, moving from 14th to 11th place. This upward movement is notable, especially when compared to competitors like Dixie Elixirs and True North Collective, which have experienced fluctuations in their rankings but generally hold higher positions. Monster Xtracts has been a close competitor, with rankings and sales closely mirroring those of Detroit Edibles / Detroit Fudge Company, but with Detroit Edibles / Detroit Fudge Company ultimately surpassing them in April. Interestingly, Good Tide has shown significant improvement, jumping from 24th to 10th place within the same period, indicating a highly competitive market where brand positions can change rapidly. This analysis suggests that while Detroit Edibles / Detroit Fudge Company is on an upward trend, the market dynamics in Michigan's edible cannabis sector are highly fluid, with sales and rankings constantly shifting among leading brands.
Notable Products
In April 2024, Detroit Edibles / Detroit Fudge Company saw the Peanut Butter Milk High Dose Barracuda Chocolate Bar (200mg) lead its sales, holding the top rank consistently from January to April, with April sales reaching 9,549 units. Following in second place was the Barracuda Crispy Milk Chocolate Bar (200mg), which also maintained its position steadily through the four months. Notably, the Peanut Butter Baracuda Cups Milk Chocolate 8-Pack (200mg) saw a significant rise, climbing back to the third rank in April after not being ranked in February and March. The Barracuda Milk Chocolate Bar (200mg) and the Barracuda Death By Chocolate Cup 8-Pack (200mg) secured the fourth and fifth positions, respectively, indicating a stable preference among consumers for these products. This analysis underscores a consistent consumer preference for high-dose edible options, with the top products demonstrating stable or improving sales trajectories over the recent months.
Top Selling Cannabis Brands
