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Aug-2025
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Overview
Market Insights Snapshot
Detroit Edibles / Detroit Fudge Company has demonstrated a consistent presence in the Michigan market, particularly within the Edible category. Over the months from May to August 2025, the brand maintained a ranking within the top 12, with a notable rebound to the 10th position in August after a slight dip in June and July. This fluctuation in ranking is complemented by a corresponding trend in sales, where a decrease in June and July was followed by a recovery in August, surpassing the May sales figure. The ability to regain its market position after a dip suggests resilience and an effective strategy in navigating market challenges.
Interestingly, the absence of Detroit Edibles / Detroit Fudge Company from the top 30 rankings in other states or provinces indicates a concentrated focus or stronger brand loyalty within Michigan. While this localized success is commendable, it also highlights potential opportunities or challenges the brand may face in expanding its footprint beyond Michigan. The consistent ranking within the top 12 in Michigan's Edible category suggests that the brand has a solid foundation in this market, which could be leveraged for strategic growth in other regions if pursued. However, the lack of presence in other states or provinces may also suggest a need for strategic adjustments to broaden its reach and capitalize on potential markets outside its home state.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Detroit Edibles / Detroit Fudge Company has experienced fluctuations in its ranking, moving from 10th in May 2025 to 12th in July, before rebounding to 10th in August. This suggests a volatile market presence, potentially influenced by the consistent performance of competitors like True North Collective, which maintained a steady rank of 9th or better throughout the same period. Meanwhile, NOBO demonstrated a strong upward trend, peaking at 7th in July, which could indicate a growing consumer preference or successful marketing strategies. Play Cannabis also showed a stable ranking pattern, closely trailing Detroit Edibles / Detroit Fudge Company, which highlights the competitive pressure within the mid-tier segment of the market. Despite these challenges, Detroit Edibles / Detroit Fudge Company managed to increase its sales in August, suggesting resilience and potential for strategic growth amidst a dynamic competitive environment.
Notable Products
In August 2025, the top-performing product from Detroit Edibles / Detroit Fudge Company was the Peanut Butter Milk High Dose Barracuda Chocolate Bar 20-Pack (200mg), maintaining its number one rank for the fourth consecutive month with sales of 10,194 units. The Barracuda Crispy Milk Chocolate Bar 20-Pack (200mg) also held steady at the second position, showing a slight increase in sales compared to July. The Barracuda Milk Chocolate Cup 8-Pack (200mg) regained its third position after a dip in June, indicating a recovery in consumer interest. The Barracuda Milk Chocolate Bar (200mg) and the CBD/THC 1:1 High Dose Barracuda Milk Chocolate Bar 10-Pack (200mg CBD, 200mg THC) both maintained their ranks at fourth and fifth, respectively, since June. Overall, the rankings have shown stability, with minor fluctuations in sales figures, indicating consistent consumer preference for these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
