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Nov-2025
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Overview
Market Insights Snapshot
Detroit Edibles / Detroit Fudge Company has shown a consistent performance in the Michigan market within the Edible category. Over the period from August to November 2025, the brand maintained a stable presence, ranking between 9th and 10th place. This steadiness in ranking suggests a reliable consumer base and effective market strategies that keep them within the top 10 brands in the state. However, the slight dip from 9th to 10th place between October and November might indicate increased competition or a seasonal shift in consumer preferences that could be worth monitoring in the upcoming months.
While Detroit Edibles / Detroit Fudge Company has maintained a solid position in Michigan, it is notable that the brand does not appear in the top 30 rankings in any other state or province for the Edible category during this period. This absence could be seen as a potential area for growth if the brand is looking to expand its market reach beyond Michigan. The data shows a fluctuation in sales figures, with a peak in October followed by a slight decline in November, which could be indicative of market dynamics such as promotional activities or changes in consumer demand.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Detroit Edibles / Detroit Fudge Company has shown a consistent presence, maintaining a rank within the top 10 from August to November 2025. Despite a slight dip in sales from August to September, the brand managed to regain some momentum in October, though it saw a minor drop in rank by November. Notably, True North Collective has consistently outperformed Detroit Edibles / Detroit Fudge Company, holding the 8th position throughout the period, with higher sales figures each month. Meanwhile, NOBO experienced a decline in rank, falling out of the top 10 by November, which could present an opportunity for Detroit Edibles / Detroit Fudge Company to capture more market share. Additionally, Play Cannabis showed a notable improvement, climbing to the 9th position in November, indicating increased competition. Overall, while Detroit Edibles / Detroit Fudge Company remains a strong contender, the fluctuating dynamics among competitors highlight the need for strategic marketing efforts to bolster their position in the Michigan edible market.
Notable Products
In November 2025, Detroit Edibles / Detroit Fudge Company saw the Peanut Butter Milk High Dose Barracuda Chocolate Bar 20-Pack (200mg) maintain its top position as the leading product in the Edible category, with sales reaching 10,195 units. The Barracuda Crispy Milk Chocolate Bar 20-Pack (200mg) followed closely in second place, consistently holding this rank from October. Notably, the CBD/THC 1:1 High Dose Barracuda Milk Chocolate Bar 10-Pack (200mg CBD, 200mg THC) climbed to third place, improving from its previous fifth-place ranking across the past months. The Barracuda Milk Chocolate Cup 8-Pack (200mg) slipped to fourth place, while the Milk Chocolate Caramel Baracuda Cups 8-Pack (200mg) rounded out the top five. This month highlighted a stable performance for the top two products, with a significant rise in ranking for the CBD/THC 1:1 chocolate bar.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
