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Oct-2025
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Overview
Market Insights Snapshot
Detroit Edibles / Detroit Fudge Company has shown a consistent upward trajectory in the Michigan edible market over the past few months. Starting from a rank of 13 in July 2025, they improved their position to 10 by August and maintained a steady rank of 9 through September and October. This upward movement is indicative of a growing consumer base and increased brand recognition within the state. The sales figures also reflect this positive trend, with a notable jump from July to August, followed by a slight dip in September before rising again in October. This pattern suggests a robust market presence and resilience against typical market fluctuations.
However, it's worth noting that outside of Michigan, Detroit Edibles / Detroit Fudge Company did not appear in the top 30 rankings for any other states or provinces in the edible category. This absence highlights a potential area for growth and expansion beyond their home state. The brand's performance within Michigan suggests a strong product offering that could potentially appeal to consumers in other markets if strategic efforts are made to enter new regions. Such an expansion could diversify their market presence and potentially stabilize sales across different geographic areas.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Detroit Edibles / Detroit Fudge Company has shown a promising upward trend from July to October 2025. Starting at rank 13 in July, the brand improved its position to 9 by September and maintained this rank through October. This positive shift in rank is indicative of a strategic advantage over competitors like Cannalicious Labs, which also improved its rank but remained lower at 10 by October. Meanwhile, True North Collective consistently held a higher rank at 8, suggesting a stable market presence. Despite Wana maintaining a steady rank at 7, its sales have been on a declining trend, which could present an opportunity for Detroit Edibles / Detroit Fudge Company to close the gap. The brand's sales growth from $508,387 in July to $714,699 in October reflects a robust demand and effective market strategies, positioning it as a strong contender in the Michigan edible category.
Notable Products
In October 2025, Detroit Edibles / Detroit Fudge Company saw the Peanut Butter Milk High Dose Barracuda Chocolate Bar 20-Pack (200mg) regain its top position, securing the number one rank with sales reaching 9,655 units. The Barracuda Crispy Milk Chocolate Bar 20-Pack (200mg) followed closely, maintaining its second-place ranking from the previous month. The Barracuda Milk Chocolate Cup 8-Pack (200mg) climbed back to third place, showing a consistent performance. The Milk Chocolate Caramel Baracuda Cups 8-Pack (200mg) dropped slightly to fourth place after previously ranking third in September. The CBD/THC 1:1 High Dose Barracuda Milk Chocolate Bar 10-Pack (200mg CBD, 200mg THC) held steady at fifth place, indicating stable demand for CBD-infused products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
