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Aug-2025
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Overview
Market Insights Snapshot
Ray's Lemonade has demonstrated varied performance across different states and provinces, particularly in the beverage category. In British Columbia, the brand has shown consistent strength, climbing from the 8th position in May 2025 to 5th in June, before slightly fluctuating in the following months. The sales figures reflect a positive trend, with a noticeable peak in June. Meanwhile, in Ontario, Ray's Lemonade has maintained a stable performance, consistently ranking 5th from June to August 2025, with sales experiencing a steady increase during this period. This stability in Ontario contrasts with the brand's absence from the top 30 rankings in Michigan post-June, indicating potential challenges in maintaining market presence there.
In Washington, Ray's Lemonade has been a standout performer in the beverage category, consistently holding the top spot from May through August 2025. This dominance is reflected in substantial sales, although there is a slight decline observed in August. Interestingly, in the vapor pens category within Washington, the brand's presence is notably absent from the top 30, except for a brief appearance in May and July at the 100th position, suggesting room for growth or a strategic shift. These insights reveal Ray's Lemonade's stronghold in certain markets and categories, while highlighting opportunities for expansion and increased competitiveness in others.
Competitive Landscape
In the Washington beverage category, Ray's Lemonade has consistently maintained its top position from May to August 2025, demonstrating its strong market presence and consumer preference. Despite a noticeable decline in sales from May to August, Ray's Lemonade remains ahead of its competitors, with Journeyman and Major consistently ranking second and third, respectively. Journeyman's sales figures, although lower than Ray's Lemonade, have shown a relatively stable trend, indicating a steady customer base. Meanwhile, Major's sales have seen a slight decline over the same period, which could suggest a potential opportunity for Ray's Lemonade to further capitalize on its leading position. The consistent ranking of Ray's Lemonade as number one highlights its dominance in the market, but the sales trend suggests a need for strategic initiatives to sustain its leadership amidst fluctuating consumer demand.
Notable Products
In August 2025, Ray's Lemonade's top-performing product was the Strawberry Lemonade 10mg THC 355ml, which maintained its first-place ranking from the previous two months and achieved sales of 16,523 units. The CBD/THC 1:1 Tiger's Blood Lemonade 10mg CBD 10mg THC 355ml climbed to the second position, improving from its third-place ranking in July. Original Lemonade 10mg THC 355ml experienced a slight decline, moving from second to third place in August. Lil Ray's - Strawberry Lemonade 100mg THC 1.75oz remained steady in fourth place across the last four months. The newly introduced CBD/THC 2:1 Mango Lemonade 20mg CBD 10mg THC 355ml entered the rankings at fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
