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Apr-2025
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Overview
Market Insights Snapshot
Ray's Lemonade has shown a consistent performance in the British Columbia beverage market, maintaining a steady 5th rank from February through April 2025. This indicates a strong foothold in the region, with sales peaking in March before a slight dip in April. In Ontario, the brand improved its position from 7th to 6th between January and March, sustaining this rank into April, suggesting a positive reception and growing popularity. However, in Michigan, Ray's Lemonade faced a challenge in March, dropping out of the top 30, though it regained the 8th position by April, indicating a volatile but recovering presence in the market.
In the Washington market, Ray's Lemonade has consistently held the top position from January through April 2025, showcasing its dominance in the beverage category. The brand's leadership in Washington is further emphasized by its significant sales figures, which saw a peak in March. Meanwhile, the absence of a ranking for March in Michigan raises questions about market dynamics or competition during that period. Across all markets, Ray's Lemonade's performance reflects both regional strengths and areas for potential growth, with Washington standing out as a particularly strong market for the brand.
Competitive Landscape
In the Washington beverage category, Ray's Lemonade has consistently maintained its top position from January to April 2025, showcasing its dominance in the market. Despite fluctuations in sales, with a peak in March 2025, Ray's Lemonade's leadership remains unchallenged. Competitors such as Journeyman and Major have vied for the second and third ranks, with Journeyman briefly dropping to third place in March before reclaiming its second spot in April. This indicates a competitive but stable market environment, where Ray's Lemonade's strong brand presence and customer loyalty have kept it ahead, despite the close sales figures of its rivals. The consistent top ranking of Ray's Lemonade suggests a robust market strategy and product appeal that competitors have yet to surpass.
Notable Products
In April 2025, the top-performing product from Ray's Lemonade was Strawberry Lemonade (10mg THC, 355ml), maintaining its number 1 rank from March with sales reaching 14,182 units. Lil Ray's - Strawberry Lemonade (100mg THC, 1.75oz) climbed back to the second position after a dip to third in March. Lil Ray's - Huckleberry Lemonade Drink (100mg THC, 1.75oz) improved its standing, moving from fourth in March to third in April. Lil' Ray's - Pineapple Lemonade (100mg THC, 1.75oz) remained steady in the fourth position, while Original Lemonade (10mg THC, 355ml) appeared in the rankings for the first time, securing the fifth spot. Overall, the top products showed positive sales momentum, with Strawberry Lemonade (10mg THC, 355ml) achieving the highest sales figure this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
