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Dec-2025
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Overview
Market Insights Snapshot
Ray's Lemonade has demonstrated a strong presence in the beverage category across several states and provinces, with notable performance in Washington, where it consistently held the top rank from September to December 2025. This consistent dominance in Washington indicates a solid market foothold and consumer preference for their beverage offerings. In Ontario, Ray's Lemonade showed a slight fluctuation in rankings, moving from fourth to seventh place in October, before stabilizing around fifth to sixth place in the subsequent months. This suggests a competitive landscape in Ontario but also highlights the brand's ability to maintain a strong position despite market dynamics.
In contrast, Ray's Lemonade's performance in the vapor pens category in Washington reveals room for improvement, as the brand did not make it into the top 30 in September and only managed to climb to 69th place by December. This indicates a less robust presence in the vapor pens market compared to their beverages. Meanwhile, in British Columbia, Ray's Lemonade experienced a dip in October, dropping to eighth place, but quickly regained its fifth-place ranking by November and December. The brand's absence from the top 30 in Michigan's beverage category, except for an 11th place in October, suggests potential growth opportunities in this state. These insights reflect the brand's varied performance across regions and categories, offering a glimpse into both their strengths and areas for potential expansion.
Competitive Landscape
In the Washington beverage category, Ray's Lemonade consistently holds the top rank from September to December 2025, showcasing its dominance in the market. Despite fluctuations in sales, Ray's Lemonade maintains a steady lead over its competitors, with Journeyman and Major consistently ranking second and third, respectively. Journeyman's sales show a notable upward trend, particularly in December, yet it remains significantly behind Ray's Lemonade in terms of overall sales figures. Meanwhile, Major also experiences a positive sales trajectory but does not pose a significant threat to Ray's Lemonade's top position. The consistent ranking of Ray's Lemonade as number one highlights its strong market presence and customer loyalty in the Washington beverage sector, suggesting a robust brand strategy that competitors have yet to surpass.
Notable Products
In December 2025, Ray's Lemonade's top-performing product was Strawberry Lemonade (10mg THC, 355ml), maintaining its first-place ranking consistently since September, with sales reaching 14,057 units. The Original Lemonade (10mg THC, 355ml) held steady in the second position after a brief dip in October. CBD/THC 1:1 Tiger's Blood Lemonade (10mg CBD, 10mg THC, 355ml) consistently ranked third, except for October when data was unavailable. Lil Ray's - Strawberry Lemonade (100mg THC, 1.75oz) remained in fourth place, showing resilience despite a drop in sales. Lil Ray's - Huckleberry Lemonade Drink (100mg THC, 1.75oz) secured the fifth spot, having climbed from its initial absence in the rankings in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
