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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ray's Lemonade concentrated 96.92% of May 2026 sales in Beverage, with Vapor Pens at 2.92% and Edible at 0.16%, indicating a tightly clustered mix. Within that mix, Beverage declined 12.75% year over year but grew 2.38% month over month, while Vapor Pens fell 8.55% year over year and 6.20% month over month, and brand-level average price rose 6.85% year over year. The brand’s Beverage rank in Washington was 2, and May 2026 overall sales were down 12.49% year over year alongside a 0.14% 24-month gain; these paired shifts imply the portfolio is over-weighted to a category with short-term contraction but some recent monthly stabilization.
The mix and rate patterns suggest Ray's Lemonade is positioned as a Beverage-first player whose exposure amplifies category swings: a 96.92% Beverage share plus a 12.75% Beverage year-over-year decline concentrates risk, while the 2.38% month-over-month Beverage lift and a 6.85% brand average price increase point to pricing power offsetting volume softness. With Vapor Pens shrinking 6.20% month over month and only 2.92% share, diversification is currently too small to materially buffer demand cycles; the implication is to preserve the No. 2 Beverage rank in Washington by leaning into formats and pack sizes that convert the month-over-month uptick into sustained share, while selectively testing non-Beverage entries where elasticity differs from the core.
Competitive Landscape
Ray's Lemonade sits at #2 in WA Beverage in May 2026, down 1 rank YoY from #1, after peaking at #1 in March 2026 but slipping from #1 three months ago to #2 now; meanwhile, Journeyman holds #1 while edging up from #2 YoY as its sales fell 1.8%, and Major remains #3 with a 23.5% YoY sales decline that leaves it further from #2 than in prior periods. The competitive middle tightened as Green Revolution stayed at #4 despite a 44.7% YoY drop and Blaze Soda rose from #7 to #5 on 47.4% YoY growth, creating upward pressure directly behind #2; this mix suggests Ray's Lemonade’s slip from #1 to #2 is less about broad category momentum and more about ceding the tie-break to a stable #1 while a faster-rising #5 compresses the gap, implying the brand is at risk of further rank erosion without a re-acceleration.
Notable Products
Original Lemonade (10mg THC, 355ml) posted the steepest decline at -15.1% MoM and slid to rank 4, while Solventless Lil' Ray's - Original Hash Rosin Lemonade (100mg THC, 1.75oz) fell -19.8% MoM at rank 10; this contrast with Strawberry Lemonade (10mg THC, 355ml) up 6.4% at rank 1 indicates legacy core and solventless Original variants are losing share to flavored SKUs. CBG/THC 1:1 Blackberry Lemonade (10mg CBG, 10mg THC, 355ml) advanced 24.3% MoM at rank 2 and CBD/THC 1:1 Tiger's Blood Lemonade (10mg CBD, 10mg THC, 355ml) rose 18.4% at rank 3, and five of the top ten are Lil Ray’s 100mg shots concentrated between ranks 6–10 with MoM ranges from -2.2% to -19.8%; the bifurcation signals strength in mid-dose flavor innovation while higher-dose shots face stagnation and price-sensitive pullback. With $143,601 in May 2026 sales for the top-ranked Strawberry Lemonade (10mg THC, 355ml) and multiple double-digit gains among 1:1 and 2:1 formulations, the mix points toward a pivot to functional, flavor-forward beverages over unflavored or Original profiles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
