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Jul-2025
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Overview
Market Insights Snapshot
Ray's Lemonade has demonstrated a varied performance across different states and provinces, indicating a strong presence in some regions while facing challenges in others. In Washington, Ray's Lemonade has consistently maintained the number one spot in the beverage category from April through July 2025, showcasing its dominance and popularity in this market. Conversely, in Michigan, the brand experienced a decline, slipping out of the top 30 rankings by July 2025, which suggests potential issues in market penetration or competition. Meanwhile, in British Columbia, the brand's ranking fluctuated, moving from fifth to eighth place over the four months, indicating some volatility in consumer demand or competition.
In Ontario, Ray's Lemonade has shown a positive trend, improving its position from sixth to fifth place by June and maintaining it through July 2025. This upward movement in Ontario is supported by a steady increase in sales, reflecting growing consumer interest and acceptance. The performance in British Columbia, however, presents a mixed picture, as the brand oscillated between fifth and eighth positions, indicating potential challenges in sustaining consumer loyalty or facing stiff competition. The absence from the top 30 in Michigan by July could signal a need for strategic adjustments to regain market share. These insights highlight the brand's varied success across regions, suggesting areas for potential growth and improvement.
Competitive Landscape
In the competitive landscape of the Washington state beverage category, Ray's Lemonade has consistently maintained its top position from April to July 2025, demonstrating its strong market presence and consumer preference. Despite fluctuations in sales, with a notable dip in June, Ray's Lemonade's leadership remains unchallenged by competitors such as Journeyman and Major, which have consistently held the second and third ranks, respectively. The sales gap between Ray's Lemonade and its closest competitor, Journeyman, underscores Ray's dominance, as it continues to outperform by a significant margin. This consistent ranking highlights Ray's Lemonade's robust brand loyalty and market strategy, positioning it as a formidable leader in the Washington beverage market.
Notable Products
In July 2025, Strawberry Lemonade (10mg THC, 355ml) maintained its top position as the best-selling product from Ray's Lemonade, with sales reaching 13,224 units. Original Lemonade (10mg THC, 355ml) consistently held the second spot throughout the past months, showing a slight decline in sales compared to previous months. The CBD/THC 1:1 Tiger's Blood Lemonade (10mg CBD, 10mg THC, 355ml) climbed to the third position, indicating an increase in popularity since its introduction. Lil Ray's - Strawberry Lemonade (100mg THC, 1.75oz) and Lil Ray's - Huckleberry Lemonade Drink (100mg THC, 1.75oz) maintained their fourth and fifth ranks respectively, with a noticeable drop in sales figures. Overall, the rankings have remained relatively stable, with minor shifts in sales performance across the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
