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Oct-2025
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Overview
Market Insights Snapshot
Ray's Lemonade has demonstrated varied performance across different states and categories, with notable successes and areas for improvement. In the Washington market, Ray's Lemonade has maintained a dominant position in the beverage category, consistently holding the number one rank from July to October 2025. This sustained top position is indicative of strong brand loyalty and effective market strategies. However, in the vapor pens category within the same state, Ray's Lemonade was ranked 98th and 96th in September and October, respectively, which suggests a need for strategic adjustments to improve their standing in this segment. Meanwhile, in British Columbia, Ray's Lemonade experienced fluctuations, with a peak at 5th place in September before dropping to 7th in October, indicating potential volatility in consumer preferences or competitive pressures.
In Ontario, Ray's Lemonade has shown a steady presence in the beverage category, maintaining a top 5 position throughout the summer months, before slipping to 7th in October. This downward trend in Ontario might be an area of concern, suggesting the need for renewed marketing efforts or product innovation to regain higher rankings. On the other hand, the brand's entry into the Michigan market in the beverage category in October with an 11th place ranking indicates potential for growth, although it highlights the challenge of breaking into the top 10. The absence of rankings in previous months in Michigan suggests that Ray's Lemonade either did not have a significant presence earlier or was unable to compete effectively until October.
Competitive Landscape
In the Washington beverage category, Ray's Lemonade has consistently maintained its top position from July to October 2025, showcasing its dominance in the market. Despite a noticeable decline in sales from July to October, Ray's Lemonade remains unchallenged at rank 1. This is contrasted by Journeyman, which holds a steady rank 2 position with relatively stable sales figures, indicating a loyal customer base but lacking the momentum to overtake Ray's Lemonade. Meanwhile, Major remains firmly in third place, with its sales figures trailing behind both Ray's Lemonade and Journeyman. The consistent ranking positions of these brands highlight a stable competitive landscape, but Ray's Lemonade's sales decline suggests potential vulnerabilities that competitors might exploit if they can enhance their market strategies.
Notable Products
In October 2025, the top-performing product for Ray's Lemonade was the Strawberry Lemonade (10mg THC, 355ml), maintaining its first-place rank from previous months with sales of 13,811 units. The Original Lemonade (10mg THC, 355ml) also held steady in second place, though its sales figures saw a decline compared to prior months. Notably, Lil Ray's - Strawberry Lemonade (100mg THC, 1.75oz) climbed to third place, marking an improvement from its consistent fourth-place ranking, with sales increasing to 8,347 units. A new entry, Lil Ray's - Huckleberry Lemonade Drink (100mg THC, 1.75oz), debuted in fourth place with a sales figure of 7,476 units. Meanwhile, the CBD/THC 1:1 Tiger's Blood Lemonade (10mg CBD, 10mg THC, 355ml) dropped to fifth place, reflecting a steady decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
