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Sep-2025
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Overview
Market Insights Snapshot
Ray's Lemonade has demonstrated varied performance across different states and provinces, particularly in the Beverage category. In Washington, the brand has consistently maintained the top spot from June to September 2025, suggesting a strong foothold and consumer preference in this region. In contrast, their performance in British Columbia showed fluctuations, with rankings moving from 5th to 8th and then back to 5th, indicating a competitive market environment. Meanwhile, in Ontario, Ray's Lemonade showed stability and slight improvement, moving from 5th to 4th place by September, suggesting a solid presence in the province. It is noteworthy that the brand did not maintain a top 30 position in Michigan beyond June, which could be an area for potential growth or concern.
Examining sales trends provides further insights into Ray's Lemonade's market performance. Despite a dip in sales in Washington over the months, the brand retained its number one ranking, which may suggest a strong brand loyalty or limited competition. In Ontario, sales peaked in July before slightly declining in September, yet the brand managed to improve its ranking, indicating effective strategies that could be contributing to its competitive positioning. On the other hand, the absence of Ray's Lemonade in the top 30 rankings in Michigan after June suggests challenges in maintaining market presence or possibly a shift in consumer preferences. These movements highlight the dynamic nature of the cannabis beverage market and the varying consumer landscapes across regions.
Competitive Landscape
In the Washington beverage category, Ray's Lemonade has consistently maintained its top position from June to September 2025, showcasing its strong market presence and brand loyalty. Despite a noticeable decline in sales from July to September, Ray's Lemonade remains ahead of its competitors, such as Journeyman and Major, which have held steady at the second and third ranks, respectively, throughout the same period. Journeyman's sales have shown a slight decrease, while Major has experienced a more pronounced decline, yet neither has managed to surpass Ray's Lemonade in rank. This consistent leadership by Ray's Lemonade suggests a robust brand strategy that effectively counters competitive pressures, even as it navigates fluctuations in sales. For businesses seeking to understand market dynamics, these insights highlight the importance of brand strength in maintaining leadership amidst changing sales trends.
Notable Products
In September 2025, the top-performing product from Ray's Lemonade was Strawberry Lemonade (10mg THC, 355ml), maintaining its first-place ranking for four consecutive months with sales of 14,859 units. Original Lemonade (10mg THC, 355ml) held the second spot, consistent with its position in June and July, after briefly dropping to third in August. CBD/THC 1:1 Tiger's Blood Lemonade (10mg CBD, 10mg THC, 355ml) returned to third place, a slight dip from its second place in August. Lil Ray's - Strawberry Lemonade (100mg THC, 1.75oz) remained steady in fourth place throughout the months. The CBD/THC 2:1 Mango Lemonade (20mg CBD, 10mg THC, 355ml) debuted in fifth place in August and maintained this position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
