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Jun-2024
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Overview
Market Insights Snapshot
Ray's Lemonade has shown consistent performance in the Beverage category across different states and provinces. In British Columbia, the brand maintained a steady position, ranking 6th in March, May, and June 2024, with a slight dip to 8th place in April. Despite this minor fluctuation, the sales figures have demonstrated a positive trend, increasing from 68,896 in March to 85,652 in June. This steady climb in sales suggests a growing consumer preference and effective market penetration in British Columbia.
In Ontario, Ray's Lemonade experienced a bit more variability in its rankings, starting at 6th place in March, dropping to 9th in April, and then stabilizing at 7th place in May and June. Although there was a notable dip in sales in April, the brand managed to recover and even surpassed its March sales figures by June, reaching 168,898. Meanwhile, in Washington, Ray's Lemonade has consistently held the top spot in the Beverage category from March through June 2024. This sustained leadership position in Washington underscores the brand's strong market presence and consumer loyalty in the state.
Competitive Landscape
In the Washington beverage category, Ray's Lemonade has maintained a dominant position, consistently ranking 1st from March to June 2024. This stability in rank underscores its strong market presence and customer loyalty. However, competitors like Major and Journeyman are notable challengers, holding the 2nd and 3rd positions respectively during the same period. While Ray's Lemonade's sales figures have shown slight fluctuations, the brand's overall sales volume remains significantly higher than its competitors. For instance, Major's sales, although increasing, still trail behind Ray's Lemonade by a substantial margin. This competitive landscape highlights the importance for Ray's Lemonade to continue innovating and engaging with its customer base to sustain its leading position in the market.
Notable Products
In June 2024, the top-performing product for Ray's Lemonade was Lil' Ray's - Pineapple Lemonade (100mg THC, 1.75oz), maintaining its number one rank with a notable sales figure of 16,198 units. Strawberry Lemonade (10mg) saw a significant rise to the second position, with sales improving from 11,023 units in May to 15,217 units in June. Lil Ray's - Strawberry Lemonade (100mg) held steady in third place, showing consistent performance. Original Lemonade (10mg THC, 355ml) entered the rankings at fourth place with strong sales. Raspberry Lemonade (100mg) dropped from second place in May to fifth in June, indicating a decrease in sales performance.
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