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Sep-2025
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Overview
Market Insights Snapshot
Pleasantea, a cannabis brand specializing in beverages, has shown a dynamic performance across various states, with a notable presence in Michigan. In the beverage category within Michigan, Pleasantea has experienced a gradual decline in its rankings from June to September 2025, moving from the 5th position to the 8th. This downward trend is accompanied by a fluctuation in sales, peaking in July and then decreasing by September. Such movements suggest a competitive market environment and potential challenges in maintaining consumer interest or market share over time. However, the brand's consistent presence in the top 10 highlights its ongoing relevance in the state's cannabis beverage sector.
While Pleasantea's performance in Michigan provides insight into its market dynamics, the absence of rankings in other states or provinces indicates that the brand did not secure a position within the top 30 in those regions during the same period. This lack of presence could be perceived as a limitation in its geographic reach or market penetration outside of Michigan. Understanding the factors contributing to Pleasantea's varying success across different markets could offer valuable lessons in brand strategy and regional preferences. The data suggests that while Pleasantea has a stronghold in Michigan, expanding its influence to other states or provinces may require tailored strategies to cater to local market demands and consumer tastes.
Competitive Landscape
In the competitive landscape of the Michigan beverage category, Pleasantea has experienced a slight decline in rank from June to September 2025, moving from 5th to 8th place. This shift is notable when compared to competitors like CQ (Cannabis Quencher), which maintained a consistent rank around 6th place, and Chill Medicated, which remained stable in the 8th and 9th positions. Despite Pleasantea's drop in rank, it still outperformed Northern Connections, which fluctuated significantly, ending September in 7th place after not ranking in the top 20 in June. Meanwhile, Armada Cannabis Co. showed a steady performance but remained outside the top 8. Pleasantea's sales figures indicate a peak in July, followed by a decline, suggesting potential challenges in maintaining market share amidst strong competition and fluctuating consumer preferences.
Notable Products
In September 2025, Lemon Iced Tea (10mg) from Pleasantea maintained its position as the top-performing product, despite a slight drop in sales to 4989 units. Raspberry Iced Tea (10mg) climbed back to the second position, showing a strong recovery from its fourth place in August. Raspberry Iced Tea (30mg) held steady in third place, demonstrating consistent popularity over the previous months. Peach Iced Tea (10mg) remained in fourth place, while Peach Iced Tea (30mg) slipped down to fifth, reflecting a decline in sales. Overall, the rankings for Pleasantea products showed little variation, with Lemon Iced Tea consistently leading the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
