.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pleasantea has shown a consistent presence in the Michigan market, particularly within the beverage category. Starting the year off strong, Pleasantea held the 6th position in January 2025, but experienced a slight dip to 7th place in February. March saw a further decline to 8th, but the brand managed to recapture its 7th spot in April. This fluctuation in rankings suggests a competitive landscape in Michigan's beverage category, where Pleasantea is striving to maintain its position among the top brands. Notably, their April sales figures indicate a positive trend, surpassing their January performance, which could be a sign of strategic adjustments paying off.
Despite these movements in Michigan, Pleasantea's performance across other states or provinces is not highlighted, which could imply either a lack of presence or a significant challenge in breaking into the top 30 in those regions. This absence in rankings elsewhere might be a point of concern or an opportunity for Pleasantea to reassess its market strategies beyond Michigan. The brand's ability to bounce back in Michigan suggests potential, but the lack of visibility in other markets could be an area for growth and expansion, especially if they aim to replicate their Michigan success in other states or provinces.
Competitive Landscape
In the competitive landscape of the beverage category in Michigan, Pleasantea has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Starting the year at rank 6, Pleasantea saw a slight decline to rank 8 in March before recovering to rank 7 in April. Despite these shifts, Pleasantea's sales trajectory shows a positive trend, with a significant increase in April, suggesting a rebound in consumer demand. In comparison, Chill Medicated maintained a strong presence, consistently ranking in the top 5, although it experienced a slight dip in April. Meanwhile, CQ (Cannabis Quencher) and Ray's Lemonade have shown stable rankings, with CQ maintaining a top 6 position throughout the period. Northern Connections experienced a more volatile ranking, dropping from 3rd to 9th by April, indicating potential challenges in maintaining market share. These dynamics highlight Pleasantea's resilience and potential for growth amidst a competitive market environment.
Notable Products
In April 2025, Lemon Iced Tea (10mg) from Pleasantea maintained its top position in the Beverage category, achieving sales of 5681 units. Raspberry Iced Tea (30mg) climbed to second place, up from its third-place ranking in March, indicating a significant increase in popularity. Raspberry Iced Tea (10mg) held steady in third place, showing consistent performance over the months. Peach Iced Tea (10mg) remained in fourth position, while Peach Iced Tea (30mg) stayed fifth, both maintaining their rankings from March. Notably, the sales figures for these top products displayed a positive trend compared to previous months, with Raspberry Iced Tea (30mg) showing the most notable improvement.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
