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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Pleasantea has shown consistent performance in the Beverage category, maintaining a strong presence with a rank of 6th place from May through July 2025. However, in August, Pleasantea experienced a slight dip, moving to the 7th position. This shift might indicate emerging competition or a fluctuation in consumer preferences within the state. Despite this minor setback, the brand's ability to stay within the top 10 suggests a robust market presence, especially considering the competitive nature of the cannabis beverage segment.
Sales figures for Pleasantea in Michigan reveal some interesting trends. While there was a noticeable increase in sales from June to July, with sales peaking at 88,561 units, August saw a decline, which coincided with the drop in ranking. This pattern could be indicative of seasonal demand or shifts in consumer behavior, which could be worth exploring further. The absence of Pleasantea in the top 30 brands in other states or provinces might suggest that their market penetration is currently limited to Michigan, highlighting potential areas for expansion or growth.
Competitive Landscape
In the competitive landscape of the beverage category in Michigan, Pleasantea has demonstrated a consistent performance, maintaining a rank of 6th from May to July 2025 before slipping to 7th in August. This slight decline in rank is notable, especially as CQ (Cannabis Quencher) improved its position from 7th in May to 5th in June and August, indicating a potential shift in consumer preference. Meanwhile, Highly Casual has maintained a strong presence, consistently ranking 4th or 5th, with sales figures that have steadily increased each month, suggesting a growing market share. Chill Medicated has remained stable at 8th, but with relatively lower sales, it poses less of a threat. In contrast, Armada Cannabis Co. entered the top 20 in June and has shown modest sales growth, though it remains behind Pleasantea in rank. These dynamics highlight the competitive pressure Pleasantea faces, particularly from brands like CQ and Highly Casual, which are experiencing upward trends in both rank and sales.
Notable Products
In August 2025, Lemon Iced Tea (10mg) continued to dominate as the top-performing product for Pleasantea, maintaining its number one rank for the fourth consecutive month, with sales reaching 5276 units. Raspberry Iced Tea (30mg) climbed back up to the second position after dropping to fourth in July, indicating a resurgence in consumer preference. Raspberry Iced Tea (10mg) slipped to third place, despite being second in the previous two months, which suggests a slight dip in its popularity. Peach Iced Tea (10mg) consistently held the fourth rank, while Peach Iced Tea (30mg) remained in fifth position throughout the observed months. This stability in rankings for most products highlights a consistent consumer preference pattern for Pleasantea's beverage offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
