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Dec-2025
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Overview
Market Insights Snapshot
Pleasantea has demonstrated a consistent presence in the Michigan market within the Beverage category. Over the last four months of 2025, Pleasantea maintained a stable ranking, oscillating between the 6th and 7th positions. This indicates a strong foothold in the state, with only minor fluctuations in its rank. Despite a slight dip in sales in December, the brand managed to maintain its competitive edge in a highly dynamic category. This consistency in ranking suggests a loyal customer base and effective market strategies that ensure Pleasantea remains a preferred choice among consumers in Michigan.
However, the absence of Pleasantea from the top 30 rankings in other states or provinces could be seen as a missed opportunity for broader market penetration. This lack of presence outside Michigan highlights potential areas for growth and expansion. The brand's performance in Michigan could serve as a benchmark for replicating success in other markets. Understanding the factors contributing to its success in Michigan could offer insights into how Pleasantea might approach new markets and categories. Strategically, this data suggests that while Pleasantea is performing well in one region, there is significant potential for growth if they can translate their Michigan success to other states.
Competitive Landscape
In the competitive landscape of the Michigan cannabis beverage market, Pleasantea has maintained a stable position, ranking consistently at 7th place in September, October, and December 2025, with a slight improvement to 6th place in November 2025. This stability in rank suggests a steady demand for Pleasantea, although its sales saw a slight decline in December compared to previous months. Notably, CQ (Cannabis Quencher) has consistently outperformed Pleasantea, maintaining a top 5 position throughout the same period, indicating a strong market presence. Meanwhile, tonic experienced a drop from 3rd to 7th place between September and November, before recovering slightly to 6th in December, which could suggest an opportunity for Pleasantea to capitalize on any potential weaknesses in tonic's market strategy. Additionally, Chill Medicated and Armada Cannabis Co. have shown fluctuations in their rankings, but neither has surpassed Pleasantea, indicating that while competition is present, Pleasantea's position remains relatively secure in the Michigan beverage category.
Notable Products
In December 2025, the top-performing product from Pleasantea was Raspberry Iced Tea (30mg) in the Beverage category, maintaining its first-place ranking since September and achieving sales of 7057 units. Lemon Iced Tea (10mg) rose to second place, surpassing Peach Iced Tea (30mg), which fell to third. Raspberry Iced Tea (10mg) dropped to fourth place, although it had been consistently second in October and November. Peach Iced Tea (10mg) remained stable in fifth place throughout the observed months. Notably, Raspberry Iced Tea (30mg) showed a consistent upward trend in sales, while other products experienced fluctuations in their rankings and sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
