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Market Insights Snapshot
In May 2026, Pleasantea operated as a single-category brand with Beverage at 100.0% mix, pairing a 10.22% year-over-year sales lift with a -1.24% month-over-month dip, and holding rank 6 within Beverage in Michigan. The 29.94% year-over-year increase in average price to $5.23 alongside a full-category concentration signals pricing-driven gains outrunning volume on an annual basis even as monthly velocity softened; the pattern implies the brand is extracting more value per unit while short-term demand eased.
These shifts position Pleasantea as a price-forward Beverage specialist: a 100.0% category allocation with rank 6 in Michigan suggests depth over breadth, while a 29.94% average price rise against 10.22% sales growth indicates margin or premium-tier emphasis rather than mix expansion. The -1.24% month-over-month sales move, paired with unchanged category breadth at 100.0%, implies near-term sensitivity to price or seasonal pullback; strategically, sustaining rank 6 will likely depend on converting the pricing step-up into repeat rates and defending unit share despite tighter monthly comps.
Competitive Landscape
Pleasantea sits at #6 in MI Beverage in May 2026, down 1 rank from #5 year over year and up 2 positions from #8 in February 2026, while its peak of #5 in April 2026 marks a brief outperformance that was not sustained; in contrast, Mary Jones climbed from #2 to #1 as of May 2026 with an 87.28% year-over-year sales increase and Keef Cola slipped from #1 to #2 alongside a -9.62% sales change, indicating that upward mobility is concentrated at the very top as mid-tier brands like Pleasantea face tighter spacing between ranks; the pattern implies Pleasantea’s slight year-over-year rank decline paired with a recent three-month recovery positions it as a swing player whose trajectory will hinge on capturing share from fast-rising mid-pack rivals such as CQ (Cannabis Quencher) moving from #8 to #3 (+150.20%) and Pot Shot advancing from #7 to #5 (+69.04%).
Notable Products
Lemon Tea (10mg THC, 16oz) suffered the steepest decline in May 2026 with a -90.95% month-over-month drop while sitting at rank 9, and Raspberry Iced Tea (10mg, 16oz, 473ml) also fell -28.72% at rank 5; this split suggests lower-dosage variants are leaking velocity relative to higher-dosage peers. Raspberry Iced Tea (30mg, 16oz, 473ml) held rank 1 despite a -5.19% MoM dip, whereas Lemon Iced Tea (10mg, 16oz, 473ml) climbed +24.27% at rank 3, indicating flavor-led demand can offset dosage sensitivity when paired with accessible pricing near $19,405 in sales. With Peach Iced Tea (30mg, 16oz, 473ml) at rank 2 on a +2.00% MoM nudge and four of the top ten being Lemon SKUs, the assortment is consolidating around classic flavors with a tilt toward 30mg formats for retention and 10mg entries for trial. The pattern implies Pleasantea’s commercial direction favors concentrated strength in a few flagship flavors while pruning underperforming 10mg line extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
