Data Snapshot: Nov 02, 2026
$50K+

Oct-2026

Sales

Decline

Trend

6-Month

9

Product Count

SKUs

$5.62

Avg Price

-5%

YoY Sales Change

34.1%

YoY Price Change

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Pleasantea

Where to Buy

Pleasantea is stocked at 197 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Grand Rapids, Lansing, Detroit, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/12875.json?v=20261102
Pleasantea Sales

Market Insights Snapshot

Pleasantea Historical Sales by Category

In October 2026, Pleasantea operated as a single-category brand with Beverage at 100.0% mix, posting a year-over-year sales decline of 4.96% and a month-over-month drop of 9.57%. Despite the contraction in volume, average price rose 34.11% year over year to $5.62, indicating mix and/or pack-driven pricing while the brand’s 24-month sales growth of 18.85% contrasts with the current monthly pullback. The pattern implies pricing is outpacing elasticity tolerance in Beverage, as a full-category exposure at 100.0% share concentrated the 9.57% month-over-month decline entirely in one segment.

Within Michigan Beverage, a rank of 7 coupled with a 4.96% year-over-year sales decline and a 34.11% price increase suggests relative positioning pressure as the brand trades value for margin. The 9.57% month-over-month contraction, alongside 100.0% category concentration, indicates limited hedge against seasonal volatility and price-sensitive demand. The implication is that maintaining a Beverage-only stance while lifting average price in October 2026 weakens competitive posture at rank 7, and the brand would need either price recalibration or format diversification to convert the 18.85% 24-month gain into share stability.

Oct-2026 Rank
Beverage
#7
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
100.0%
$5.62
-5.0%
-9.6%
Pleasantea

Competitive Landscape

Pleasantea sits at #7 in MI Beverage for October 2026, unchanged YoY from #7, after slipping 1 rank from #6 three months ago and remaining 2 positions below its peak of #5 reached in August 2025; meanwhile, Mary Jones held #1 with a 3.7% YoY sales increase and Keef Cola maintained #2 with 9.4% YoY growth, while Highly Casual climbed from #6 to #3 alongside a 43.8% YoY lift and CQ (Cannabis Quencher) advanced from #8 to #4 with 65.6% YoY growth. Given Pleasantea’s flat YoY rank at #7 and the 1-position slide since July–September to #6, while rivals like Chill Medicated moved from #9 to #5 with 74.0% YoY growth, the pattern implies share pressure from faster risers and suggests that holding #7 into October 2026 risks further slippage if momentum does not shift back toward the August 2025 peak trajectory.

Pleasantea category ranking vs. nearest competitors
Pleasantea

Notable Products

Pleasantea sells almost entirely through one format in October 2026, with 99.8% of sales in Beverage / Iced Tea, Lemonade, and Fruit and only 0.2% in Carbonated. Raspberry Iced Tea (30mg THC, 16oz, 473ml) alone accounts for 32.0% of brand sales, so most of its sales ride on flavored iced teas.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Raspberry Iced Tea (30mg THC, 16oz, 473ml)
Iced Tea, Lemonade, and Fruit
32.0%
$6.21
+1.7%
-10.2%
Peach Iced Tea (30mg THC, 16oz, 473ml)
Iced Tea, Lemonade, and Fruit
23.9%
$6.05
-0.8%
-12.9%
Lemon Iced Tea (10mg, 16oz, 473ml)
Iced Tea, Lemonade, and Fruit
18.1%
$5.36
+6.8%
-5.5%
Lemon Ice Tea (30mg THC, 16oz, 473ml)
Iced Tea, Lemonade, and Fruit
9.9%
$5.90
-3.3%
+8.8%
Raspberry Iced Tea (10mg THC, 16oz, 473ml)
Iced Tea, Lemonade, and Fruit
8.8%
$4.44
-11.6%
-8.0%
Peach Iced Tea (10mg, 16oz, 473ml)
Iced Tea, Lemonade, and Fruit
6.8%
$4.43
-11.7%
-19.6%
Lemon Iced Tea (10mg THC, 16oz)
Iced Tea, Lemonade, and Fruit
0.2%
$5.00
-0.3%
-68.3%
Dragonfruit Lime (10mg THC, 12oz, 355ml)
Carbonated
0.2%
$4.40
-50.4%
-53.1%
Peach Iced Tea (10mg THC, 16oz, 473ml)
Iced Tea, Lemonade, and Fruit
0.1%
$5.40
+7.7%
-0.7%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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