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Aug-2024
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Overview
Market Insights Snapshot
Bailey's Buds has demonstrated varying performance across different categories and states over the past few months. In Massachusetts, their Flower category has not managed to break into the top 30 brands, with rankings hovering around the mid-40s and 50s. Despite this, there was a notable increase in sales from July to August, jumping from $195,022 to $306,719. This could indicate a potential upward trend in consumer interest or a successful marketing push. However, the brand's inability to secure a top 30 spot suggests there is significant competition in the Flower category, and Bailey's Buds may need to strategize to improve its ranking.
Conversely, in the Pre-Roll category, Bailey's Buds has shown stronger and more consistent performance in Massachusetts. The brand maintained a solid presence within the top 15, improving from a rank of 12 in May and July to 11 in August. This steady position in the Pre-Roll category highlights the brand's strength and consumer preference in this segment. The substantial increase in sales from $493,685 in July to $684,373 in August further underscores this positive trajectory. The stability and growth in the Pre-Roll category suggest that Bailey's Buds has successfully carved out a niche in this market, contrasting with their performance in the Flower category.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Bailey's Buds has shown a promising upward trend in recent months. From May to August 2024, Bailey's Buds improved its rank from 12th to 11th, indicating a steady increase in market presence. Notably, Dogwalkers maintained a strong position, fluctuating between 6th and 9th place, while Fernway saw a slight decline, dropping to 10th place by August. Meanwhile, Pioneer Valley and Springtime exhibited significant rank improvements, with Springtime jumping from 20th to 12th. Despite these competitive movements, Bailey's Buds' consistent climb in rank and substantial sales growth, especially in August, suggests a strengthening market position. This positive trajectory highlights Bailey's Buds' potential to further ascend the ranks, making it a brand to watch closely in the Massachusetts pre-roll market.
Notable Products
In August 2024, the top-performing product from Bailey's Buds was Blue Dream x Sour Jack Pre-Roll 5-Pack (2.5g), maintaining its first-place ranking for the fourth consecutive month with sales of 7702. The Liberty Haze Pre-Roll 5-Pack (2.5g) held steady in second place, showing consistent performance across the months. Blue Dream x Sour Jack (3.5g) climbed back to third place after a slight dip in July 2024. Liberty Haze (3.5g) improved its rank to fourth place from fifth in July. A new entry, Waiting Game Pre-Roll 5-Pack (2.5g), debuted strongly in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
