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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Bailey's Buds is stocked at 13 licensed dispensaries across Massachusetts and Montana, 11 of them in Massachusetts, with the deepest coverage in Allston, Belmont, Boston, Brewster, and Cambridge. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Bailey's Buds entered September 2026 with an 80.21% sales mix in Pre-Roll and 19.79% in Flower, while overall brand sales were down 2.67% year over year and average price fell 9.23%. Pre-Roll grew 21.84% year over year but slipped 4.48% month over month, whereas Flower declined 46.39% year over year and 17.59% month over month; the average price gap between Pre-Roll at $30.66 and Flower at $42.58 indicates category-specific pricing pressure concentrated outside the lead segment. With Pre-Roll ranked 44th in Massachusetts and accounting for four-fifths of sales, the brand is leaning on a category that is expanding year over year but softening month over month, implying that mix concentration is cushioning annual comps while leaving near-term trends vulnerable to Pre-Roll volatility.
The mix shift implies a defensive posture: reliance on an 80.21% Pre-Roll share ties the brand’s trajectory to a category with +21.84% year-over-year momentum but a -4.48% month-over-month dip, while the 19.79% Flower share drags due to a -46.39% year-over-year decline and a -17.59% month-over-month slide. Given a 44th-place rank in Massachusetts Pre-Roll and a 9.23% year-over-year price decrease across the brand, the path to steadier performance is likely through sustaining Pre-Roll velocity at current price points and containing Flower’s compression, because concentration risk is elevating sensitivity to category downturns even as it supports year-over-year stability.
Competitive Landscape
Bailey's Buds sits at rank 44 in MA Pre-Roll for September 2026, a 1-place improvement from rank 45 year over year, and a 12-rank climb from rank 56 in June 2026, while still well below its peak rank of 17 in October 2024; meanwhile, Jeeter held #1 with a 0-place YoY change and 25.6% YoY sales growth, and Perpetual Harvest advanced from #5 to #4 with 52.0% YoY sales growth, indicating that Bailey's Buds’ modest rank recovery is occurring amid competitors consolidating top positions through faster gains; this trajectory implies Bailey's Buds is stabilizing but must convert short-term rank lifts into sustained share capture to re-approach its October 2024 ceiling.
Notable Products
Donny Burger Pre-Roll 5-Pack (2.5g) posted the sharpest move in September 2026 with a -51.96% month-over-month decline and slipped to rank 9, while Liberty Haze Pre-Roll 5-Pack (2.5g) also fell -44.68% at rank 7; together these drops contrast with Tangimal Pre-Roll 5-Pack (2.5g), which rose +14.45% to rank 4. Blue Dream x Sour Jack Pre-Roll 5-Pack (2.5g) declined -31.86% yet held rank 2, whereas its Flower counterpart Blue Dream x Sour Jack (3.5g) fell -27.58% at rank 6, indicating a format split where Pre-Rolls retain higher rank positions than Flower. Seven of the top ten are Pre-Roll SKUs, and Super Boof Pre-Roll 5-Pack (2.5g) leads at rank 1 with $29,451 in sales alongside rank 3 Wedding Cake Pre-Roll 5-Pack (2.5g), implying assortment weight and consumer pull are concentrated in multi-pack Pre-Rolls over single-strain Flower. The pattern suggests Bailey's Buds is leaning into value-oriented multi-pack Pre-Rolls, with selective winners offsetting steep laggards, pointing to a portfolio that benefits from pruning underperforming strains while reinforcing high-rank packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
