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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Bailey's Buds is stocked at 13 licensed dispensaries across Massachusetts and Montana, 11 of them in Massachusetts, with the deepest coverage in Allston, Belmont, Boston, Brewster, and Cambridge. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Pre-Roll accounted for 78.41% share with year-over-year growth of 2.70% and month-over-month growth of 1.24%, while Flower fell to 21.59% share with a year-over-year decline of 45.71% and a month-over-month drop of 7.07%. Average price declined 33.02% year over year to $25.19 as Pre-Roll averaged $22.81 and Flower $40.53, and overall brand sales were down 13.88% year over year even as Pre-Roll expanded its contribution. The pattern implies Bailey's Buds is concentrating volume into lower-priced Pre-Rolls to offset steep Flower contraction, trading price for share within its core.
With Pre-Roll now near four-fifths of mix and ranked 34th in Massachusetts, incremental gains of 1.24% month over month and 2.70% year over year are not yet moving total brand trajectory given a 58.50% sales decline over 24 months and a 45.71% Flower retreat. The combination of a 33.02% price drop and expanding Pre-Roll share suggests a value-led positioning where unit velocity in Pre-Roll must lift rank from 34 to counter ongoing mix drag from Flower, indicating pricing and assortment are being used to defend presence more than to expand footprint.
Competitive Landscape
Bailey's Buds ranks #34 in MA Pre-Roll in August 2026, improving 4 positions year over year from #38 while rebounding 48 spots versus the three-month marker at #82; however, it remains 19 ranks below its peak at #15 from August 2024, signaling a recovery that has not yet returned to prior ceiling. In contrast, Jeeter held #1 with a 7.0% YoY sales gain and Cali-Blaze climbed from #6 to #2 alongside 146.3% YoY sales growth, indicating that category leaders are consolidating share faster than mid-tier brands are moving up; relative to these moves, Bailey's Buds’ rank gain of 4 places YoY combined with a 48-place quarter-on-quarter rally implies momentum tied to recent execution, but the distance from #15 suggests the brand is stabilizing into a mid-pack position unless further share gains materialize.
Notable Products
Blue Mirage Pre-Roll 2-Pack (1g) posted the largest movement in August 2026 with a +69.4% month-over-month surge and climbed to rank 2, while Blue Dream x Sour Jack Pre-Roll 5-Pack (2.5g) fell -21.7% yet held rank 1; this divergence implies momentum is shifting toward smaller pack formats even as the flagship still anchors share. Hocus Smokus Pre-Roll 2-Pack (1g) slipped -11.0% at rank 4 and Super Silver Haze Pre-Roll 2-Pack (1g) declined -12.1% at rank 5, whereas Liberty Haze Pre-Roll 5-Pack (2.5g) advanced +35.1% to rank 6, indicating pack-size elasticity where 2-packs are volatile but select 5-packs can still capture gains. With nine of the top ten SKUs in Pre-Roll and Blue Dream x Sour Jack (3.5g) Flower down -13.2% at rank 7, the mix concentrates revenue into Pre-Rolls, signaling a portfolio tilt toward convenience-driven formats and away from Flower for Bailey's Buds.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
