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Oct-2026
Sales
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YoY Sales Change
YoY Price Change
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Bailey's Buds is stocked at 13 licensed dispensaries across Massachusetts and Montana, 11 of them in Massachusetts, with the deepest coverage in Allston, Belmont, Boston, Brewster, and Cambridge. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Bailey's Buds concentrated 78.38% of sales in Pre-Roll, with Flower at 21.62%, marking a widened tilt toward Pre-Roll as Pre-Roll sales grew 39.69% year over year while Flower declined 37.99% year over year. Month over month, both categories expanded, with Pre-Roll up 16.11% and Flower up 27.94%, indicating a short-term rebound in Flower even as the annual mix shifted toward Pre-Roll. With an average price of $19.70 and a 48.83% price decline year over year, the pricing reset likely amplified volume in Pre-Roll while failing to offset Flower’s annual contraction. The pattern implies Bailey's Buds is anchoring growth on Pre-Roll while using price as a lever, accepting a diminished Flower role despite a one-month lift.
Positionally, the brand’s heavier Pre-Roll mix aligns with its ranking at 36 in Massachusetts Pre-Roll, suggesting opportunity to climb if the 16.11% month-over-month Pre-Roll growth can be sustained alongside the 39.69% year-over-year expansion. However, the 21.62% Flower share paired with a 37.99% year-over-year Flower decline signals limited cross-category insulation if Pre-Roll momentum slows, even with a 27.94% month-over-month Flower uptick. Given the 9.92% brand-level year-over-year sales increase against a 50.10% two-year decline, the mix shift and 48.83% price reduction imply a volume-first positioning that trades margin for shelf velocity, with the near-term path dependent on consolidating gains in Massachusetts while stabilizing Flower contribution.
Competitive Landscape
Bailey's Buds sits at rank 36 in MA Pre-Roll in October 2026, improving 23 positions from rank 59 year over year, while slipping 5 spots from rank 41 in July 2026; this rebound remains well below its peak rank of 17 in October 2024, indicating mid-tier recovery rather than a return to prior visibility. In contrast, Jeeter held rank 1 with a 22.2% year-over-year sales increase and Perpetual Harvest climbed from rank 8 to rank 3 with 97.1% growth, outpacing Bailey's Buds’ rank gains and compressing room for upward mobility; the pattern implies Bailey's Buds is stabilizing but must accelerate share capture to convert rank recovery into sustained top-20 reentry.
Notable Products
Bailey's Buds is concentrated in Pre-Rolls in October 2026, with Hybrid - Single Strain at 41.4% of sales and Mixed Strain at 25.6%, and its top product Blue Dream x Sour Jack Pre-Roll 5-Pack holds 25.6%. That concentration means most of its sales come from a few Pre-Roll formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
