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Dec-2024
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Overview
Market Insights Snapshot
Bailey's Buds has shown varying performance across different product categories in Massachusetts. In the Flower category, the brand has struggled to maintain a consistent presence in the top rankings, bouncing from 74th in September to 67th in October, only to drop out of the top 30 in November and return to 74th by December. This inconsistency suggests potential challenges in maintaining market share and consumer preference in the Flower segment. On the other hand, their performance in the Pre-Roll category has been more stable, albeit with a slight downward trend, moving from 16th in September to 20th by December. This indicates a relatively strong position in the Pre-Roll market, though the gradual decline in ranking could be a point of concern if it continues.
In the Vapor Pens category, Bailey's Buds has not managed to secure a consistent top 30 ranking in Massachusetts, with only two months of data available showing a ranking of 97th in September and 100th in December. This indicates a significant challenge in penetrating the Vapor Pens market, where competition is likely intense. The absence of rankings for October and November highlights a struggle to maintain visibility and competitiveness in this category. Despite these challenges, the brand's overall sales figures show resilience, particularly in the Pre-Roll category, where they have managed to generate substantial revenue, even as their ranking slightly decreased. This suggests that while there are areas for improvement, Bailey's Buds has a solid foundation to build upon in specific segments.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, Bailey's Buds has shown a consistent presence, maintaining its rank within the top 20 throughout the last quarter of 2024. Despite a slight decline from 16th in September to 20th in December, Bailey's Buds has managed to sustain its sales figures, indicating a stable customer base. In contrast, Glorious Cannabis Co. experienced fluctuations, peaking at 14th in November before dropping to 19th in December. Meanwhile, Shaka Cannabis Company showed notable improvement, climbing from 34th in September to 17th in November, though it fell back to 21st by December. Smyth Cannabis Co. faced a decline, dropping out of the top 20 in November, but rebounded to 22nd in December. Headliners maintained a steady performance, consistently ranking around 18th. These dynamics suggest that while Bailey's Buds faces strong competition, its ability to hold its ground amidst fluctuating ranks of competitors highlights its resilience and potential for strategic growth in the Massachusetts market.
Notable Products
In December 2024, Bailey's Buds' top-performing product remained the Blue Dream x Sour Jack Pre-Roll 5-Pack, holding its consistent rank of first place since September. Liberty Haze Pre-Roll 5-Pack climbed back to the second rank after a brief dip to third in the previous months, with sales figures reaching 1,510 units. Waiting Game Pre-Roll 5-Pack showed a notable improvement, moving up to third place from fourth in November. The Variety Pack Pre-Roll 5-Pack experienced a decline, dropping to fourth place after peaking at second in November. A new entry, Liberty Haze Pre-Roll 2-Pack, debuted at fifth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
