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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Bailey's Buds is stocked at 15 licensed dispensaries across Massachusetts and Montana, 13 of them in Massachusetts, with the deepest coverage in Allston, Belmont, Boston, Brewster, and Cambridge. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Bailey's Buds concentrated 77.78% of July 2026 sales in Pre-Roll with a 61.66% month-over-month jump and 7.69% year-over-year gain, while Flower fell 22.97% year-over-year despite a 13.62% month-over-month uptick to 22.22% share; this mix shift coincided with a 22.02% year-over-year drop in average price to $24.18 and a modest 1.12% brand sales decline versus July 2025. In Massachusetts, Pre-Roll placed at rank 31 within its category, and the brand’s 24-month sales contraction of 43.95% contrasts with July’s category-level momentum, implying reliance on price-led volume in Pre-Roll while Flower remains a drag.
These shifts suggest Bailey's Buds is leaning into a value-forward Pre-Roll position, using a 21.36 average price in that category alongside a 61.66% month-over-month surge to offset a 22.97% year-over-year decline in Flower at a higher 44.95 average price. With Pre-Roll share now 55.55 percentage points higher than Flower and a category rank of 31 in Massachusetts, the brand’s near-term positioning hinges on sustaining Pre-Roll velocity while managing margin pressure from a 22.02% average price decline; the pattern implies prioritizing depth in Pre-Roll over breadth across categories to stabilize after a 43.95% two-year sales slide.
Competitive Landscape
Bailey's Buds is currently ranked #31 in MA Pre-Roll in July 2026, down 1 position year over year from #30, and up 54 positions versus April 2026 when it sat at #85; the brand’s historical ceiling of #15 in August 2024 contrasts with today’s #31, indicating a 16-rank slide from peak. Meanwhile, Jeeter held at #1 year over year (1 to 1) while growing sales 44.24%, and Cali-Blaze climbed from #16 to #2 with 241.09% sales growth, creating upward pressure at the top of the set; Nature's Heritage moved from #4 to #3 with 41.91% sales growth, tightening competition around the podium. The mix of a short-term rebound (+54 ranks quarter-on-quarter) alongside a modest YoY decline (-1 rank) implies Bailey's Buds is stabilizing off a low in the middle tier but must recapture double-digit rank share to reverse the two-year drift from its August 2024 peak.
Notable Products
Liberty Haze Pre-Roll 5-Pack (2.5g) posted the largest Month-over-Month move at +78% and sits at rank 7, while Waiting Game Pre-Roll 5-Pack (2.5g) climbed +54% at rank 8; by contrast, Blue Dream x Sour Jack (3.5g) rose a steadier +20% at rank 6. Blue Dream x Sour Jack Pre-Roll 5-Pack (2.5g) holds rank 1 with $93,971 and gained +22%, and eight of the top ten are Pre-Roll SKUs, concentrating mix away from Flower. The pattern implies Bailey's Buds is consolidating around multi-pack Pre-Rolls where outsized MoM surges above +50% are translating into mid-pack rank advances, signaling near-term focus on value-oriented, repeatable formats over single-strain Flower bets.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
