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Aug-2024
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Overview
Market Insights Snapshot
Smyth Cannabis Co. has shown varied performance across different product categories in Massachusetts. In the Flower category, the brand has seen significant fluctuations in its ranking over recent months, moving from 35th in May 2024 to 28th by August 2024. This indicates some positive momentum, although the brand did not consistently stay within the top 30. On the other hand, their Pre-Roll category has demonstrated more stability, maintaining a position within the top 15 throughout the same period. Despite a slight dip in August, their consistent ranking in this category suggests a strong foothold in the market.
However, the performance of Smyth Cannabis Co. in the Vapor Pens category has been less promising. The brand was ranked 71st in May 2024 and dropped further to 79th in June 2024, eventually falling out of the top 30 entirely by July and August. This decline highlights a significant challenge in maintaining a competitive edge in the Vapor Pens market. The absence from the top 30 in the latter months should be a point of concern for the brand, indicating a potential area for strategic improvement. Overall, while Smyth Cannabis Co. has shown strength in certain categories, there are clear areas that require attention to enhance their market presence.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Smyth Cannabis Co. has experienced notable fluctuations in rank and sales over the past few months. In May 2024, Smyth Cannabis Co. was ranked 35th, but saw a significant improvement to 21st in July 2024, before dropping to 28th in August 2024. This volatility indicates a competitive market where brands like Grassroots and Lil' Buds have shown more consistent upward trends. For instance, Grassroots improved its rank from 44th in May to 26th in August, while Lil' Buds climbed from 34th to 24th over the same period. Additionally, Rev Farms and Eleven have also been strong competitors, with Rev Farms peaking at 14th in June before dropping to 29th in August, and Eleven maintaining a relatively stable position around the 20s. These dynamics suggest that while Smyth Cannabis Co. has the potential for high sales, as evidenced by their peak in July, they face stiff competition and must strategize effectively to maintain and improve their market position.
Notable Products
In August 2024, the top-performing product for Smyth Cannabis Co. was Pinky's Advice Pre-Roll (0.8g), which jumped to the number one rank with notable sales of 10,989 units. Miracle Mints Pre-Roll (1g) maintained its consistent performance, holding the second rank for the fourth consecutive month with sales of 10,037 units. Root Beer Slushie Pre-Roll (1g) climbed to the third position, showing a steady increase from its fourth rank in July 2024. London Pound Mints Pre-Roll (1g) entered the rankings at fourth place in August. Ghost Train Haze Pre-Roll (1g) experienced a drop to fifth place after previously holding the top spot in June 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
