Market Insights Snapshot
In Massachusetts, the performance of Smyth Cannabis Co. has shown some fluctuations across different categories. In the Flower category, the brand has seen a downward movement in its ranking from 19th in August 2023 to 34th in November 2023, indicating a decline in its market position. On the other hand, the Pre-Roll category shows a more stable performance with a slight increase in ranking from 9th to 20th over the same period. However, the Vapor Pens category presents a concern as the brand's ranking has significantly dropped from 68th to 89th, suggesting a need for improvement in this area.
Meanwhile, in Nevada, Smyth Cannabis Co.'s performance in the Pre-Roll category has remained relatively stable, albeit not within the top 20 brands, with its ranking hovering around the high 80s from August to November 2023. This could potentially indicate a strong competitive market in Nevada, or areas where the brand could further enhance its marketing strategies. It's worth noting that despite the stable ranking, there is a slight downward trend in sales over the same period, which might be worth further investigation.
In the Massachusetts flower market, Smyth Cannabis Co. has been facing stiff competition from several brands. The brand's rank has been fluctuating over the months, falling from 19th in August 2023 to 34th in September, then to 39th in October, before rising slightly to 34th in November. This suggests a downward trend in sales, although the brand still managed to outperform Fathom Cannabis in November. However, Smyth Cannabis Co. has been consistently outranked by In House, which maintained a rank within the top 30 throughout the period. Two other competitors, The Heirloom Collective and Garden Remedies, have also shown significant rank fluctuations, indicating a highly competitive market. It's worth noting that any missing rank indicates that the brand was not in the top 20 for that month.
In November 2023, the top-selling product from Smyth Cannabis Co. was the Miracle Mints Pre-Roll (1g), maintaining its top spot from September. Following closely in second place was the Sour Diesel Pre-Roll (1g), which had previously held the number one position in October. Newcomers to the top five included the Gary P Pre-Roll (1g) and the Lilac Diesel Pre-Roll (1g), ranking third and fourth respectively. The Root Beer Slushie Pre-Roll (1g), despite being a consistent top performer in previous months, dropped to fifth place. Notably, the Miracle Mints Pre-Roll (1g) sold 3093 units in November, indicating a significant demand for this product.