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Dec-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Smyth Cannabis Co. has shown varied performance across different product categories. In the Flower category, the brand's rank has experienced a decline over the last four months, starting at 41st position in September and falling to 50th by December. This downward trend is underscored by a consistent decrease in sales, from $290,836 in September to $216,140 in December. Such a drop indicates challenges in maintaining market share in this competitive category. On the other hand, their presence in the top 30 brands is notably absent, which could be a concern for the brand's visibility and reach in the Flower category.
Conversely, in the Pre-Roll category, Smyth Cannabis Co. has managed to maintain a more stable presence. The brand's ranking fluctuated slightly, peaking at 19th in October before dipping to 28th in November, and then rebounding to 22nd in December. This category shows a more dynamic performance, with sales peaking in October at $342,625, suggesting a potential seasonal demand or successful promotional efforts during that period. The ability to stay within the top 30 brands in this category could indicate a stronger consumer preference or strategic advantage for Smyth Cannabis Co. in the Pre-Roll market in Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll market, Smyth Cannabis Co. experienced fluctuating rankings from September to December 2024, reflecting a dynamic market environment. Initially ranked 20th in September, Smyth Cannabis Co. improved to 19th in October, only to drop to 28th in November before rebounding to 22nd in December. This volatility contrasts with competitors like Shaka Cannabis Company, which showed a more consistent presence, peaking at 17th in November. Meanwhile, Bailey's Buds maintained a steady performance, consistently ranking between 16th and 20th. Notably, Miss Grass demonstrated a stable ranking at 24th from October to December, while Cloud Cover (C3) improved from 28th to 23rd over the same period. These shifts suggest that while Smyth Cannabis Co. has the potential to climb the ranks, it faces stiff competition from brands that are either gaining traction or maintaining their positions, highlighting the need for strategic adjustments to capture a larger market share.
Notable Products
In December 2024, Miracle Mints Pre-Roll (1g) emerged as the top-performing product for Smyth Cannabis Co., securing the number one rank with sales of 4585. Citral Flo Pre-Roll (1g) followed closely in second place, maintaining a strong position. Quattro Kush Pre-Roll (1g) saw a slight decline, moving from first in November to third in December. Oreoz Pre-Roll (1g) entered the top rankings at fourth place, while Root Beer Slushie Pre-Roll (1g) dropped to fifth, after being ranked third in November. This shift in rankings highlights a dynamic change in consumer preferences towards Miracle Mints and Citral Flo in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
