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Apr-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis products, Smyth Cannabis Co. has shown notable performance across various categories in Massachusetts. Within the Flower category, the brand has made a steady climb, advancing from a rank of 48 in January 2025 to 43 by April 2025. This upward trajectory is supported by a significant increase in sales, indicating a strengthening presence in the market. However, in the Vapor Pens category, Smyth Cannabis Co. was initially absent from the top 30 in the first two months of 2025, before securing the 84th and 67th positions in March and April, respectively. This suggests room for growth and potential opportunities to capture more market share in this segment.
Turning to the Pre-Roll category, Smyth Cannabis Co. has demonstrated a dynamic performance in Massachusetts. The brand's ranking fluctuated from 27th in January to 38th in March, before making a significant leap to 23rd in April. This improvement in ranking is mirrored by a corresponding increase in sales, highlighting the brand's ability to adapt and capture consumer interest. The volatility in ranking suggests a competitive environment, yet the brand's ability to rebound strongly in April indicates a positive reception of their products. Overall, while Smyth Cannabis Co. shows promising signs in certain categories, the data suggests there is still untapped potential in others, particularly in the Vapor Pens segment.
Competitive Landscape
In the Massachusetts flower category, Smyth Cannabis Co. has demonstrated a notable upward trajectory in its market rank, climbing from 48th in January 2025 to 43rd by April 2025. This improvement indicates a positive trend in sales performance, as evidenced by its increasing sales figures over the same period. Despite this progress, Smyth Cannabis Co. still faces stiff competition from brands like Tower Three, which maintained a higher rank throughout the months, peaking at 38th in March. Bountiful Farms also showed strong performance, especially in March when it reached 27th, although it experienced a decline in April. Meanwhile, Garcia Hand Picked and Khalifa Kush have fluctuated in the rankings, with Garcia Hand Picked ending April at 41st, slightly ahead of Smyth Cannabis Co. This competitive landscape suggests that while Smyth Cannabis Co. is making strides, it must continue to innovate and expand its market presence to outpace these competitors and secure a more dominant position in the Massachusetts flower market.
Notable Products
In April 2025, the top-performing product from Smyth Cannabis Co. was Root Beer Slushie Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with a notable sales figure of 6521. Miracle Mints Pre-Roll (1g) followed closely in second place, having risen from its debut rank of first in March. GG4 Pre-Roll (1g) maintained its position at third, showing consistent performance over the months. Quattro Kush Pre-Roll (1g) dropped to fourth place from its previous consistent top-three ranks. Gelato Cake Pre-Roll (1g) entered the rankings at fifth for the first time in April, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
