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Jun-2024
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Overview
Market Insights Snapshot
Smyth Cannabis Co. has shown varied performance across different product categories in Massachusetts. In the Flower category, the brand has seen a positive trend, climbing from a rank of 44 in March 2024 to break into the top 30 by June 2024. This upward movement indicates a strengthening position in the market, accompanied by a notable increase in sales from $334,725 in March to $438,753 in June. Conversely, their performance in the Vapor Pens category has been less consistent, with rankings fluctuating between 69 and 83, reflecting some volatility in consumer preferences or competitive pressures in this segment.
In the Pre-Roll category, Smyth Cannabis Co. has maintained a relatively stable and strong position, consistently ranking within the top 15 brands from March to June 2024. The brand's rank improved slightly from 12 in March to 11 in June, with sales peaking at $503,697 in June, suggesting robust consumer demand. However, it is worth noting that in certain months, such as April and May, the brand did not make it into the top 30 in some categories, which could be a signal of either market saturation or strategic shifts in focus. This mixed performance across categories highlights the importance of continuous market analysis and adaptive strategies to maintain and grow their market share.
Competitive Landscape
In the Massachusetts pre-roll category, Smyth Cannabis Co. has shown a consistent performance, maintaining a steady rank between 11th and 14th place from March to June 2024. This stability is notable when compared to competitors like Dogwalkers, which experienced more fluctuation, dropping from 6th to 9th place over the same period. Meanwhile, Bountiful Farms saw a significant rise in June, jumping to 10th place from a low of 46th in April, indicating a potential threat to Smyth Cannabis Co.'s market position. Additionally, Green Gold Group and Bailey's Buds have maintained slightly higher ranks, consistently placing in the top 13. These trends suggest that while Smyth Cannabis Co. has a solid foothold, it faces stiff competition from brands that are either rapidly improving or maintaining strong positions, which could impact its sales and rank in the long term.
Notable Products
In June 2024, the top-performing product from Smyth Cannabis Co. was Ghost Train Haze Pre-Roll (1g), reclaiming its top spot with notable sales of 12,419 units. Miracle Mints Pre-Roll (1g) maintained its second position, demonstrating consistent performance over the months. Quattro Kush Pre-Roll (1g) dropped to third place from its previous first-place ranking in May 2024. Sour Diesel Pre-Roll (1g) held steady at fourth place since its introduction in May. Pinky's Advice (3.5g) entered the rankings at fifth place, marking its debut in the top five for June 2024.
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