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Aug-2025
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Overview
Market Insights Snapshot
Cloud Cover (C3) has demonstrated varied performance across different states and categories. In Massachusetts, the brand has maintained a relatively strong presence in the Concentrates category, consistently ranking within the top 12 from May to August 2025. However, its performance in the Flower category has seen a decline, dropping from a rank of 32 in May to 66 by August, indicating a potential challenge in maintaining competitiveness in this segment. In the Pre-Roll category, Cloud Cover (C3) has shown some resilience, with an improvement in rank from 42 in May to 37 in August, even as sales figures fluctuate. Notably, the brand did not manage to break into the top 30 for Vapor Pens until July, when it ranked 71, suggesting room for growth in this area.
In Michigan, Cloud Cover (C3) has shown a steady presence in the Concentrates category, maintaining a position within the top 20 throughout the observed months, although its rank fluctuated slightly. The Flower and Pre-Roll categories present a different story, as the brand fell out of the top 30 rankings by July in both categories, which may indicate a need for strategic adjustments. In contrast, the brand's performance in Missouri is more promising, particularly in the Concentrates category, where it secured a top 5 position consistently. This strong performance is complemented by a stable presence in the Flower category and an upward trend in Pre-Roll rankings. The Vapor Pens category in Missouri saw the brand entering the top 50 in August, marking a potential new area for expansion.
Competitive Landscape
In the Missouri concentrates market, Cloud Cover (C3) has demonstrated a strong competitive position, consistently ranking within the top five brands from May to August 2025. Notably, Cloud Cover (C3) achieved its highest rank of 2nd place in June, reflecting a significant upward movement from 5th place in May. This improvement in rank coincides with a steady increase in sales over the same period, indicating a positive reception from consumers. However, the brand faces stiff competition, particularly from Infinity (MO), which maintained the top rank for three out of the four months, and Proper Cannabis, which surged to the 1st position in July. Despite these challenges, Cloud Cover (C3) managed to outperform Vivid (MO) and Vibe Cannabis (MO) in terms of rank and sales growth, highlighting its resilience and potential for further market penetration.
Notable Products
In August 2025, the top-performing product for Cloud Cover (C3) was Old Dirty Biker Badder (1g) in the Concentrates category, securing the first rank with sales of 6054 units. Following closely was Chunk Dawg Pre-Roll (1g), positioned second in the Pre-Roll category. Super Boof Pre-Roll (1g) maintained its third-place rank from July to August, showing consistent performance in the Pre-Roll category. Boo Berry Terp Sugar (1g) achieved the fourth rank, marking its first appearance in the top five for Concentrates. Apple Tartz (3.5g) rounded out the top five in the Flower category, indicating a strong presence despite not being ranked in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
