Market Insights Snapshot
Cloud Cover (C3) has been showing varied performance across different states and categories. In Massachusetts, the brand has maintained a consistent presence in the top 10 for Concentrates, Flower, and Pre-Roll categories from July to October 2023, with a notable improvement in Flower category, jumping from 24th to 6th rank. However, their Vapor Pens category seems to be struggling, not making it to the top 20. Meanwhile, in Michigan, while their Flower category has shown consistent improvement, moving from 20th to 11th rank, their Concentrates category has seen a decline, falling from 14th to 39th rank.
In Missouri, Cloud Cover (C3) has made significant strides in the Flower category, moving from 25th to 16th rank. Their Concentrates and Pre-Roll categories have also maintained a steady presence in the top 10. Similar to Massachusetts, their Vapor Pens category has not been able to break into the top 20. It's worth noting that the brand's sales trend generally aligns with their category rankings, indicating that their market performance is closely tied to their product categories. However, specific sales details will require a more in-depth analysis.
In the Michigan flower market, Cloud Cover (C3) has shown a consistent upward trend in its ranking from July to October 2023, moving from the 20th position to the 11th. This improvement in rank is reflected in their sales, which have also seen a steady increase. Their main competitors, Cresco Labs, Redemption, Pleasantrees, and Goldkine have had varied performances. Cresco Labs, despite having higher sales, has seen a fluctuation in their rank, while Redemption has slipped in both rank and sales. Pleasantrees has maintained a fairly stable rank and seen an increase in sales, while Goldkine, although starting from a lower rank and sales, has made a significant jump in October. This suggests that while Cloud Cover (C3) is performing well, the competition is fierce and dynamic.
In October 2023, the top-performing product from Cloud Cover (C3) was 'MAC Truck (Bulk)', a Flower category product, with a staggering sale of 17,287 units. Following closely in the second rank was 'MAC Truck Pre-Roll (1g)', a Pre-Roll category product, with 12,564 units sold. The third rank was occupied by 'Queso Perro (1g)', also a Flower category product, with 11,281 units sold. 'Nectarine Squeeze (1g)', another Flower category product, took the fourth place with 11,214 units sold. The fifth position was held by 'Frozen Dessert Pre-Roll (1g)', a Pre-Roll category product, with 10,302 units sold. This ranking represented a shift from previous months, with 'MAC Truck (Bulk)' climbing to the top from its third position in September 2023, and 'MAC Truck Pre-Roll (1g)' dropping from the first to the second rank.