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Dec-2025
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Overview
Market Insights Snapshot
Cloud Cover (C3) has demonstrated varied performance across different states and product categories, with notable shifts in rankings and sales. In Massachusetts, the brand has shown a dynamic presence in the Concentrates category, improving its ranking from 14th in September to 10th in November before slipping to 21st in December. This fluctuation suggests a volatile market position, possibly influenced by competitive pressures or consumer preferences. In contrast, the Pre-Roll category saw a more stable performance, with a slight improvement in ranking from 52nd in September to 47th in December. However, the Flower category did not maintain a top 30 position consistently, indicating challenges in this segment.
In Michigan, Cloud Cover (C3) had a significant breakthrough in the Flower category, jumping from being unranked to 37th in December. This upward movement suggests a strong market entry or successful marketing strategies in this category. Meanwhile, the Concentrates category saw a decline in rankings, moving from 25th in September to 39th in December, which could indicate increased competition or shifting consumer trends. In Missouri, the brand maintained a strong position in Concentrates, although it slipped from 5th in September to 12th in December, possibly due to market saturation or new entrants. Overall, Cloud Cover (C3) shows strengths in certain categories and regions, but also faces challenges that require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Cloud Cover (C3) experienced a notable rise in rank, moving from outside the top 20 in September and October 2025 to 95th in November and further climbing to 37th by December 2025. This upward trajectory in rank is mirrored by a significant increase in sales, indicating a strong market presence and growing consumer preference. In contrast, competitors like Strane and Garcia Hand Picked maintained relatively stable positions, with Garcia Hand Picked improving from 60th to 33rd, suggesting a competitive but dynamic market environment. Meanwhile, The Fresh Canna showed a slight dip from 29th to 35th, and The 8th by White Boy Rick improved from 63rd to 43rd, reflecting varying consumer preferences and market strategies. Cloud Cover (C3)'s rapid ascent highlights its potential to capture further market share if the trend continues.
Notable Products
In December 2025, the top-performing product for Cloud Cover (C3) was Premium Blue Dream Pre-Roll (1g) in the Pre-Roll category, which rose to the number one rank with sales figures reaching 4056.0. Following closely, Pina Grande Pre-Roll (1g) secured the second position, climbing steadily from fifth in October to third in November. Queso Perro Pre-Roll (1g) made its debut in the rankings, capturing the third spot. In the Flower category, Pina Grande (Bulk) and Fruit Stand (Bulk) ranked fourth and fifth, respectively, marking their first appearances in the top five. The consistent rise in rankings for these products indicates a growing consumer preference for Cloud Cover (C3)'s offerings in both the Pre-Roll and Flower categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
