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Oct-2025
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Overview
Market Insights Snapshot
Cloud Cover (C3) has shown varied performance across different categories and states, with some notable movements. In Massachusetts, the brand has maintained a steady presence in the Concentrates category, holding the 11th rank in both July and August, before dropping to 15th in September and October. This indicates a slight decline in their market position over the months. In the Flower category, Cloud Cover (C3) did not make it into the top 30, reflecting a challenging competitive landscape. Meanwhile, their performance in the Pre-Roll category fluctuated, with a dip in September followed by a recovery in October, suggesting some volatility in consumer preferences or market conditions.
In Michigan, Cloud Cover (C3) experienced a significant drop in the Concentrates category, falling from 15th in July to 38th by October. This downward trend could be indicative of increased competition or shifting consumer tastes. The brand's presence in the Vapor Pens category also declined, slipping out of the top 30 by October. Contrastingly, in Missouri, Cloud Cover (C3) showed strong performance in the Concentrates category, improving its rank from 6th in July to 4th in October, highlighting a positive trajectory in this market. However, the brand's entry into the Vapor Pens category in Missouri was only achieved in August, suggesting a late start or previous absence in this segment. These movements across states and categories underscore the dynamic nature of the cannabis market and the varying challenges and opportunities Cloud Cover (C3) faces.
Competitive Landscape
In the Missouri concentrates market, Cloud Cover (C3) has demonstrated a steady upward trajectory in its competitive positioning over the past few months. From July to October 2025, Cloud Cover (C3) improved its rank from 6th to 4th, indicating a positive trend despite a slight dip in sales from $372,037 in September to $362,685 in October. This rise in rank is particularly notable given the performance of competitors such as Elevate (Elevate Missouri), which experienced a significant drop from 2nd to 6th place, and Sinse Cannabis, which climbed from 10th to 5th place, showcasing a dynamic market environment. Meanwhile, Proper Cannabis maintained a consistent 3rd place, and Infinity (MO) rose to 2nd place, highlighting the competitive pressures Cloud Cover (C3) faces. These shifts underscore the importance of strategic positioning and adaptability in maintaining and improving market rank within this evolving landscape.
Notable Products
In October 2025, the top-performing product from Cloud Cover (C3) was Super Boof Pre-Roll (1g), which rose to the number one spot in the Pre-Roll category with sales reaching 5410 units. Peach Crescendo Pre-Roll (1g) made a notable entry, securing the second rank in the same category. Sherb Cake (3.5g) climbed to third place in the Flower category, showing a strong performance. Lemon Cherry Gelato Pre-Roll (1g) was ranked fourth, while Pina Grande (3.5g) dropped to fifth in the Flower category after being third in July. Overall, the rankings indicate a dynamic shift in consumer preferences towards different Pre-Roll products in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
