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Jun-2024
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Overview
Market Insights Snapshot
Cloud Cover (C3) has demonstrated notable performance across various categories and states, with some significant movements worth highlighting. In Massachusetts, the brand has maintained a consistent presence in the Concentrates category, holding the 9th position from March to June 2024. However, their performance in the Flower category has shown a positive trend, moving from the 41st position in March to the 23rd position by June, indicating a growing consumer preference for their flower products. On the other hand, in the Pre-Roll category, Cloud Cover (C3) experienced a substantial improvement, climbing from the 29th position in March to the 22nd position in June, reflecting a strong upward trajectory in this segment.
In Michigan, Cloud Cover (C3) has faced challenges in maintaining a top 30 position in several categories. For instance, their Vapor Pens have consistently remained outside the top 50, with rankings such as 73rd in March and 72nd in June. Conversely, the brand has shown significant progress in the Concentrates category, advancing from the 39th position in March to the 15th position by June, suggesting a growing market share in this segment. In Missouri, Cloud Cover (C3) has performed well in the Concentrates category, consistently ranking within the top 10. Their Flower category performance has also been impressive, reaching the 14th position in May before slightly dropping to the 16th position in June, indicating strong but slightly fluctuating demand.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Cloud Cover (C3) has shown notable fluctuations in its rank and sales over recent months. Starting from March 2024, Cloud Cover (C3) was ranked 24th, but it improved to 23rd in April and made a significant leap to 14th in May, before slightly dropping to 16th in June. This indicates a positive trend overall, especially with a substantial sales spike in May. In comparison, Robust consistently performed better, maintaining a rank within the top 15, peaking at 14th in June. Similarly, Blue Arrow and Daybreak Cannabis have shown more stable rankings, with Daybreak Cannabis starting strong but gradually declining. Stability Growers experienced a more erratic performance, similar to Cloud Cover (C3), but ended June with a higher rank. These insights suggest that while Cloud Cover (C3) is gaining traction, it faces stiff competition from brands like Robust and Blue Arrow, which have more consistent performance, and must strategize to maintain and improve its position in the Missouri market.
Notable Products
The top-performing product for Cloud Cover (C3) in June 2024 was the MAC Truck Pre-Roll (1g), which climbed to the number one spot from fifth place in May. Following closely, the Mac Truck Pre-Roll 2-Pack (1g) secured the second position. The MAC Truck (3.5g) maintained its third rank from May, showing consistent performance. Grape Oz Pre-Roll (1g) entered the top five, ranking fourth with notable sales of 5,247 units. Lastly, the Dirty Dozen Pre-Roll (1g) dropped to the fifth position from fourth in May, indicating a slight decline in its sales momentum.
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