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Feb-2026
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Overview
Market Insights Snapshot
Cloud Cover (C3) has shown varied performance across different states and product categories. In Massachusetts, their ranking in the Concentrates category saw a slight decline from 10th in November 2025 to 25th by February 2026, indicating a downward trend. Meanwhile, in the Flower category, they experienced a fluctuating presence, peaking at 56th place in November 2025 but dropping out of the top 30 by February 2026. This suggests a challenge in maintaining a strong foothold in the Flower market within Massachusetts. Interestingly, their performance in Pre-Rolls remained relatively stable, hovering around the mid-50s in rank, showing a consistent if not leading position in this category.
In Michigan, Cloud Cover (C3) demonstrated a more positive trajectory, particularly in the Concentrates category, where they improved from 57th in November 2025 to 33rd by February 2026. This upward movement suggests a growing acceptance or preference for their Concentrates products in the state. However, in Missouri, the brand's performance was mixed, with notable volatility in the Concentrates category, where they dropped out of the top 30 by February 2026 after starting at 9th in November 2025. Their Flower products, however, showed a steady climb, reaching 36th place by February 2026, indicating some strength in this category despite other challenges. These trends highlight the brand's varying success across different markets and categories, pointing to areas of both opportunity and concern.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Cloud Cover (C3) has shown a notable upward trend in rank, moving from 41st in November 2025 to 36th by February 2026. This improvement in rank is indicative of a strategic gain in market presence, despite a slight fluctuation in sales figures, which saw a dip in December 2025 but rebounded strongly by February 2026. In contrast, Old Pal has remained outside the top 40, with ranks hovering in the mid-40s, suggesting a less aggressive market performance. Meanwhile, Buoyant Bob and Sundro Cannabis have shown some volatility in their rankings, with both brands experiencing a decline in rank by February 2026, which could indicate potential opportunities for Cloud Cover (C3) to capture more market share. Additionally, The Solid has demonstrated inconsistency, with ranks fluctuating between 34th and 40th, further highlighting the competitive dynamics in Missouri's flower market where Cloud Cover (C3) is making significant strides.
Notable Products
In February 2026, Slurricane Terp Sugar (1g) from Cloud Cover (C3) emerged as the top-performing product, climbing to the first rank among concentrates with a notable sales figure of $1,537. Super Boof Pre-Roll (1g) maintained its strong performance, holding steady at the second rank in the pre-roll category, despite a decrease in sales from the previous month. Super Boof (3.5g) remained consistent in the flower category, retaining its third rank. Queso Perro (3.5g) made its debut in the rankings at fourth place, while Dirty Dozen (3.5g) followed closely behind in fifth place in the flower category. These rankings highlight a shift in consumer preferences towards concentrates and pre-rolls, with Slurricane Terp Sugar (1g) showing a significant rise from its previous fifth rank in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
