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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Cloud Cover (C3) is stocked at 118 licensed dispensaries across Missouri and Massachusetts, 85 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Joplin, and Saint Joseph. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Cloud Cover (C3) concentrated further into Flower in October 2026, with Flower reaching 79.43% share and growing 132.13% year over year while adding 7.40% month over month; at the same time, Pre-Roll contracted to 10.39% share with a 52.05% YoY decline and a 16.93% MoM drop. Vapor Pens fell to 7.41% share with a 21.25% YoY decrease and a 9.52% MoM slide, whereas Concentrates, despite a 91.66% YoY decline, posted a 25.39% MoM rebound off a smaller base, implying mix is being pulled toward higher-velocity Flower as the primary growth engine. Given the brand’s overall 97.61% YoY sales increase versus a 49.34% decline over 24 months and a 32.11% YoY rise in average price to one reported dollar figure of $25.99, the mix shift suggests pricing power is being supported mainly by Flower rather than by Pre-Roll or Vapor Pens.
This skew toward Flower, combined with a Missouri Flower rank of 22, implies Cloud Cover (C3) is competing mid-pack on depth rather than breadth, using category focus to lift velocity while ceding share in Pre-Roll and Vapor Pens. The 7.40% MoM Flower growth alongside a 16.93% MoM decline in Pre-Roll indicates promotional or assortment rationalization is channeling demand into fewer, higher-impact SKUs, and the 25.39% MoM uptick in Concentrates after a 91.66% YoY drop suggests opportunistic, not structural, participation in that segment; taken together, the pattern implies the brand’s near-term positioning benefits from reinforcing Flower leadership and selective, margin-aware presence in smaller categories.
Competitive Landscape
Cloud Cover (C3) sits at rank #22 in MO Flower in October 2026, improving 15 spots from #37 year over year, while slipping 1 place from #21 three months ago; the brand’s peak rank of #21 in July 2026 indicates near-term stability within a narrow band. Competitively, Flora Farms held #1 year over year to #1 current despite a -7.58% YoY sales change, and Vivid (MO) advanced from #6 to #4 with +6.49% YoY sales growth, suggesting that Cloud Cover (C3)’s rank gains are coming more from middle-tier churn than from displacing the top four. The pattern implies Cloud Cover (C3) is transitioning from recovery to plateau—year-over-year rank momentum is positive, but recent month-to-month rank friction signals the next leg up will likely require share capture from incumbents rather than benefiting from broader category contraction.
Notable Products
Cloud Cover (C3) leans on concentrated Flower sales in October 2026, with Hybrid Flower accounting for 53.6% of brand revenue and Hybrid - Popcorn another 12.4%. The top 10 items deliver 46.4% of sales and are led by bulk strains like Fruit Loops (Bulk), so most of its sales ride on a handful of Flower SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
