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Sep-2025
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Overview
Market Insights Snapshot
Cloud Cover (C3) has shown a varied performance across different states and categories. In Massachusetts, the brand has experienced a decline in its Flower category, dropping from 38th place in June to 72nd by September, indicating a continuous struggle to maintain its position in this segment. Meanwhile, the Concentrates category also saw a decrease, falling out of the top 30 by September. However, the brand initially maintained a strong presence in the Pre-Roll category, ranking 31st in June but slipping to 49th by September. A notable absence is in the Vapor Pens category, where Cloud Cover (C3) was not ranked in the top 30 in September, suggesting a potential area for improvement in the Massachusetts market.
In contrast, Missouri presents a more optimistic picture for Cloud Cover (C3). The brand has consistently performed well in the Concentrates category, climbing from 4th place in June to an impressive 2nd place by September. This upward trend suggests a strong consumer preference for Cloud Cover (C3) products in this category. The Flower category has remained relatively stable, with rankings hovering in the mid-30s throughout the months. However, the brand has faced challenges in the Pre-Roll category, dropping from 28th in June to 38th by September. Interestingly, the Vapor Pens category has seen Cloud Cover (C3) enter the top 50 in August and maintain its position in September, indicating potential growth in this segment. In Michigan, the brand faced a decline in Vapor Pens, dropping from 57th to 77th place by September, highlighting a need for strategic adjustments.
Competitive Landscape
In the Missouri concentrates market, Cloud Cover (C3) has demonstrated a dynamic performance over recent months, showing significant improvements in its rank and sales figures. Notably, the brand climbed from the 5th position in July 2025 to an impressive 2nd place by September 2025. This upward trajectory is indicative of a robust growth strategy and increasing consumer preference. In contrast, Elevate (Elevate Missouri), which held the top spot in June and July, saw a decline to 3rd place by September, suggesting a potential shift in market dynamics. Meanwhile, Proper Cannabis experienced fluctuations, peaking at 2nd place in July before settling at 4th in September. Vibe Cannabis (MO) consistently maintained a strong presence, securing the 1st position in both August and September. These movements highlight a competitive landscape where Cloud Cover (C3) is gaining ground against its rivals, capitalizing on the shifting consumer preferences and market conditions.
Notable Products
In September 2025, the top-performing product for Cloud Cover (C3) was Boo Berry Terp Sugar (1g) in the Concentrates category, securing the number one rank with sales of 6,598 units. Super Boof Pre-Roll (1g) climbed to the second position, up from fourth in August, reflecting a consistent increase in popularity with sales reaching 3,770 units. Lemon Fire MAC Crumble (1g) maintained a strong presence in the Concentrates category, ranking third after previously holding the second spot in August. Sherb Cake Pre-Roll (1g) entered the rankings at fourth place, indicating a new interest in this product. Pablo's Sherbet Badder (1g) rounded out the top five, highlighting a diverse range of successful products in both the Concentrates and Pre-Roll categories for the brand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
