.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Cloud Cover (C3) concentrated 64.67% of May 2026 sales in Flower, down 26.13% year over year and 13.23% month over month, while Pre-Roll at 13.22% fell 46.88% YoY and 0.98% MoM. Vapor Pens held 12.52% with a 17.74% MoM lift despite a 19.74% YoY decline, and Concentrates at 9.59% rebounded 40.53% MoM after an 80.95% YoY drop. With brand-level sales down 43.94% YoY and average price up 3.45%, the mix is tilting away from historically larger, declining segments toward faster-recovering inhalables, implying a pivot opportunity anchored by Vapor Pens and a tactical rebuild in Concentrates.
In positioning terms, a 32 rank in Flower in Missouri alongside a 26.13% YoY and 13.23% MoM Flower contraction suggests diminished shelf pull in the lead category, while a 17.74% MoM uptick in Vapor Pens and a 40.53% MoM jump in Concentrates indicate momentum where premium-per-unit willingness (at $46.80 and $25.18 average prices) can offset unit softness. Given the brand’s 59.56% 24-month decline and a current average price of $19.73, the pattern implies Cloud Cover (C3) can stabilize share by reallocating toward Vapor Pens and selectively nurturing Concentrates, while de-risking dependency on Flower where rank pressure and negative MoM/YoY signals constrain recovery.
Competitive Landscape
Cloud Cover (C3) sits at rank #32 in MO Flower in May 2026, improving 5 positions from #37 year over year and 6 positions from #38 three months ago, while remaining 16 ranks below its historical peak of #16 from May 2024; in contrast, Flora Farms held at #1 year over year despite a 17.8% YoY sales decline and Illicit / Illicit Gardens climbed from #3 to #2 with a 5.8% YoY gain, indicating that Cloud Cover (C3)’s rank recovery is occurring amid mixed top-tier momentum and suggests a gradual re-entry into the competitive middle tier rather than a near-term return to the top 20.
Notable Products
Super Boof (3.5g) set the tone in May 2026 with a 61.5% month-over-month surge and a climb to rank 1, while LA Purp (3.5g) also accelerated by 59.3% but remained at rank 6, signaling a sharp tilt toward higher-velocity Flower SKUs. Eight of the top ten are Flower, and only one Pre-Roll sits at rank 7 with just +0.3% MoM, indicating category concentration away from Pre-Rolls and toward higher-impact eighths. With Apple Tartz (3.5g) and Ice Cream Cake (3.5g) holding ranks 2 and 3 alongside a $83,486 peak for Super Boof (3.5g), the product mix implies Cloud Cover (C3) is consolidating around flagship Flower to drive share and simplify assortment focus.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
