.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Cloud Cover (C3) has shown a dynamic performance across different categories in the cannabis markets of Massachusetts, Michigan, and Missouri. In Massachusetts, the brand has made notable progress in the Concentrates category, climbing from 14th place in April to 7th place in June, before settling at 9th in July. This upward trajectory is indicative of a strengthening presence in this category. However, their Flower category performance in Massachusetts saw fluctuations, with a high of 29th place in May, dropping to 57th by July, suggesting potential challenges in maintaining consistency. In contrast, their Pre-Roll category in Massachusetts improved steadily, reaching 31st place in June, though it slightly dipped to 39th in July.
In Michigan, Cloud Cover (C3) displayed a mixed performance. The brand's Concentrates category saw a slight dip in rankings from 12th in April to 17th in June, before recovering to 13th by July, showcasing resilience in this competitive market. However, their Flower category experienced a significant drop, falling out of the top 30 by July, which could indicate a need for strategic adjustments. The Vapor Pens category in Michigan also saw a decline, with rankings dropping from 47th in April to 62nd in July. Meanwhile, in Missouri, the brand has been particularly strong in the Concentrates category, consistently ranking within the top 5, peaking at 2nd place in June. This consistent high ranking highlights Cloud Cover (C3)'s strong foothold in Missouri's concentrates market.
Competitive Landscape
In the competitive landscape of the Missouri concentrates market, Cloud Cover (C3) has demonstrated significant upward momentum from April to July 2025. Initially ranked 6th in April, Cloud Cover (C3) climbed to the 2nd position by June, before settling at 3rd in July. This upward trend in rank is indicative of a robust sales performance, with sales figures consistently increasing over the months. Notably, Infinity (MO) has been a formidable competitor, maintaining a top position in April and May, and reclaiming the 2nd spot in July. Meanwhile, Proper Cannabis surged to the 1st position in July, showcasing a significant sales spike. Despite these shifts, Cloud Cover (C3) has outperformed Elevate (Elevate Missouri) and Vivid (MO) in terms of sales growth, highlighting its competitive edge and potential for further market penetration.
Notable Products
In July 2025, Queso Perro Badder (1g) from Cloud Cover (C3) led the sales for the month, maintaining its top position in the Concentrates category with sales reaching 4242 units. Ice Cream Cake THCa (1g) emerged as the second-best performer, marking its debut in the rankings at the second spot. Pina Grande Pre-Roll (1g) secured the third position, also making its first appearance in the top ranks. Pina Grande (3.5g), which was the top seller in April, has seen a decline, settling at fourth place in July. Slurricane Terp Sugar (1g) rounded out the top five, entering the ranks for the first time this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
