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Mar-2024
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Overview
Market Insights Snapshot
In Massachusetts, Cloud Cover (C3) has shown a mixed performance across different cannabis product categories. Notably, their Concentrates and Pre-Roll categories have maintained a presence within the top 20 rankings from December 2023 to March 2024, with Pre-Rolls experiencing a slight improvement in rank from 19th to 16th. This upward movement in the Pre-Roll category could indicate a growing consumer preference for Cloud Cover's offerings in this segment. However, the Vapor Pens category tells a different story, with the brand dropping out of the top 30 rankings entirely by March 2024, after already struggling with a rank of 65th in February. This significant decline might reflect challenges in maintaining consumer interest or facing stiff competition in the Vapor Pens market within the state.
Contrastingly, in Missouri, Cloud Cover (C3) has demonstrated strong performance, particularly in the Concentrates category, where it improved its ranking from 5th to 3rd between December 2023 and March 2024. This improvement, coupled with an increase in sales, suggests a solidifying market position and growing consumer trust in their Concentrates. The Pre-Roll category also showed consistent performance, maintaining a spot within the top 12 over the same period. However, the brand faced challenges in the Vapor Pens category, with rankings fluctuating and ultimately landing at 57th by March 2024. Despite these challenges, the strong performance in Concentrates and steady presence in Pre-Rolls in Missouri indicate a potentially strategic focus for Cloud Cover (C3) in these categories to capitalize on their market strengths.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Cloud Cover (C3) has experienced a fluctuation in its ranking over the recent months, moving from 18th in December 2023 to 16th in January and February 2024, before dropping back to 18th in March 2024. This seesaw in rankings is indicative of the intense competition within the category, notably with brands like C4 / Carroll County Cannabis Co., which also experienced a ranking dip in February but remained relatively stable, and Sundro Cannabis, which made a significant leap from 21st to 16th place by March. Interestingly, CAMP Cannabis showed remarkable improvement, climbing from a non-top 20 position in December to 17th by March, signaling a potential threat to Cloud Cover's market position. Meanwhile, Robust saw a dramatic fall from 12th to 20th place, showcasing the volatile nature of consumer preferences and market dynamics in the state's cannabis industry. These movements suggest that while Cloud Cover (C3) maintains a solid presence, the brand must navigate a rapidly shifting competitive landscape to sustain and improve its market position.
Notable Products
In Mar-2024, Cloud Cover (C3) saw Old Dirty Biker Pre-Roll (1g) maintaining its position as the top-selling product with sales reaching 8803 units, indicating consistent consumer preference. Following closely, Queso Perro Pre-Roll (1g) secured the second rank for the second consecutive month, showcasing strong performance within the Pre-Roll category. The third spot was newly claimed by Magic Rainbow Belts Infused Pre-Roll (1g), marking its first appearance in the top rankings. Pina Grande (3.5g) from the Flower category moved up to the fourth position, improving from its consistent fifth-place ranking in the previous three months. Lastly, Chem Delight Pre-Roll 2-Pack (1g) entered the top five, illustrating a shift in consumer choices and highlighting the overall dominance of Pre-Rolls in Cloud Cover (C3)'s product lineup.
Top Selling Cannabis Brands
