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Nov-2025
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Overview
Market Insights Snapshot
Cloud Cover (C3) has shown varied performance across different states and product categories, reflecting a dynamic market presence. In Massachusetts, the brand's ranking in the Concentrates category has seen a slight decline from the 11th position in August to 18th in November, indicating some challenges in maintaining its market share. However, the Flower category tells a different story, where Cloud Cover (C3) improved its ranking from 68th in August to 51st in November, suggesting a growing preference among consumers for their flower products. Interestingly, their presence in the Vapor Pens category was missing in September and October but reappeared in November at 82nd, highlighting potential volatility or strategic shifts in this segment.
In Michigan, Cloud Cover (C3) has faced a downward trajectory in the Concentrates category, dropping from 15th in August to 43rd in November. This decline might suggest increased competition or shifting consumer preferences. The Flower category in Michigan is particularly notable as the brand was not ranked in the top 30 until November, where it entered at 92nd, indicating a new or renewed effort to capture market share. Meanwhile, in Missouri, the brand maintained a relatively strong position in Concentrates, consistently ranking within the top 10, although there was a slight drop from 4th to 7th from October to November. Across these states, the data suggests that while Cloud Cover (C3) is making strides in some categories, it faces challenges and opportunities for growth in others.
Competitive Landscape
In the Missouri concentrates market, Cloud Cover (C3) experienced a notable shift in its competitive positioning from August to November 2025. Initially ranked 5th in August and September, Cloud Cover (C3) improved to 4th place in October, only to drop to 7th in November. This fluctuation in rank coincides with a downward trend in sales over the same period. Meanwhile, Elevate (Elevate Missouri), which started strong in 2nd place, saw a significant drop to 9th by November, indicating a potential opportunity for Cloud Cover (C3) to capture market share. Sinse Cannabis showed a positive trend, climbing from 10th in August to 5th in November, suggesting increased competition. Head Change and Vivid (MO) maintained relatively stable positions, with minor fluctuations, indicating a consistent presence in the market. These dynamics highlight the competitive landscape Cloud Cover (C3) faces and underscore the importance of strategic adjustments to maintain and improve its market position.
Notable Products
In November 2025, LA Purp (3.5g) from Cloud Cover (C3) led the sales rankings, securing the top spot in the Flower category with sales of 4221 units. Premium Blue Dream Pre-Roll (1g) followed closely as the second top-performing product in the Pre-Roll category. Pina Grande Pre-Roll (1g) saw a notable rise from fifth place in October to third place in November, indicating a significant increase in demand. Super Boof Terp Sugar (1g) maintained a strong position at fourth in the Concentrates category. Meanwhile, Super Boof Pre-Roll (1g) experienced a drop from first in October to fifth in November, suggesting a shift in consumer preference within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
