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Apr-2025
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Overview
Market Insights Snapshot
Cloud Cover (C3) has demonstrated varied performance across different product categories and states. In Massachusetts, the brand has maintained a strong presence in the Concentrates category, holding steady at 8th place in the early months of 2025 before slipping slightly to 11th by April. However, in the Flower category, Cloud Cover (C3) saw a notable decline, dropping from 19th place in January to 37th by April, indicating a potential challenge in maintaining market share in this competitive segment. The Pre-Roll category also saw fluctuations, with rankings moving from 30th in February to 37th in April, suggesting a need for strategic adjustments. Interestingly, the brand entered the top 50 for Vapor Pens in April, ranking 42nd, which might indicate emerging potential in this category.
In Michigan, Cloud Cover (C3) has shown a more positive trajectory, particularly in the Flower category, where its rank improved significantly from 70th in January to 37th in April, suggesting a growing consumer preference or successful marketing strategies. The Concentrates category also saw a moderate improvement, with rankings moving from 15th to 16th, while maintaining a stable performance. The Vapor Pens category has seen a consistent upward trend, reaching 42nd place by April. Meanwhile, in Missouri, Cloud Cover (C3) has maintained a strong position in Concentrates, consistently ranking within the top five, although the Flower and Pre-Roll categories have seen a decline in rankings, indicating potential areas for growth or reevaluation of strategies in these segments.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Cloud Cover (C3) has demonstrated a notable upward trajectory in rankings from January to April 2025, moving from 70th to 37th place. This positive trend is accompanied by a substantial increase in sales, indicating a strengthening market presence. In contrast, North Cannabis Co. has maintained a relatively stable position, hovering around the mid-30s in rank, while Crude Boys experienced fluctuations, peaking in March before dropping in April. Glorious Cannabis Co., initially a top performer, saw a significant decline in rank by April, which may suggest shifting consumer preferences or market dynamics. Meanwhile, Cheech & Chong's displayed a recovery in April after a dip in February, highlighting the competitive volatility in this sector. These dynamics suggest that Cloud Cover (C3) is effectively capitalizing on market opportunities to enhance its competitive standing in Michigan's flower market.
Notable Products
In April 2025, the top-performing product for Cloud Cover (C3) was Pina Grande (3.5g) in the Flower category, which regained its leading position with a significant sales figure of 9800. Old Dirty Biker Pre-Roll (1g) emerged as the second-best seller in the Pre-Roll category. The MAC Truck (Bulk) Flower product ranked third, showing a notable presence despite not being ranked in February and March. Double Puff - Chunk Dawg Pre-Roll 2-Pack (1g) secured the fourth position, marking its entry into the rankings. Meanwhile, MAC Truck (3.5g) saw a drop to the fifth spot from its previous first place in March, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
