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Aug-2025
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Overview
Market Insights Snapshot
Baked (Canada) has shown a notable performance in the Flower category within Alberta. Over the course of four months, the brand has consistently maintained a presence in the top 30 rankings. Starting at the 25th position in May 2025, Baked (Canada) experienced a slight dip to 29th place in June but rebounded back to 25th in July, ultimately improving to 24th in August. This upward trend indicates a recovery and positive momentum, suggesting that the brand is effectively navigating the competitive landscape in Alberta's cannabis market.
While Baked (Canada) has managed to stay within the top 30 rankings in Alberta for the Flower category, the absence of rankings in other states or provinces highlights a potential area for growth or a lack of presence in those regions. The brand's ability to climb the ranks in Alberta is promising, yet it also underscores the need for expansion or increased visibility in other markets to enhance their overall market footprint. Focusing on strategic growth in other provinces could provide opportunities for Baked (Canada) to replicate its success in Alberta, thereby strengthening its position across the Canadian cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Baked (Canada) has experienced fluctuations in its rank, indicating a dynamic market position. Notably, Baked (Canada) saw a dip in rank from 25th in May 2025 to 29th in June, before recovering to 24th by August. This volatility contrasts with brands like Tweed, which improved its rank from 27th in May to 15th in June, although it slipped back to 25th by August. Meanwhile, 3Saints showed a more stable upward trend, climbing from 26th in May to 19th in July, before slightly declining to 22nd in August. The sales performance of Baked (Canada) reflects these rank changes, with a notable dip in June but a recovery by August, suggesting potential challenges in maintaining a consistent market presence amidst strong competition. This analysis highlights the importance of strategic positioning and adaptability for Baked (Canada) to enhance its competitive edge in Alberta's Flower market.
Notable Products
In August 2025, the top-performing product for Baked (Canada) was PSC (28g) in the Flower category, maintaining its number one rank since May 2025 with a sales figure of 1,350 units. The Pineapple Upside Down Terp Cartridge (1g) in the Vapor Pens category also held its consistent position at rank two, despite a significant drop in sales compared to earlier months. The Pineapple Upside Down Cake Infused Pre-Roll 3-Pack (1.5g) returned to the rankings at position three after being unranked in June and July, albeit with lower sales figures. These rankings illustrate a strong performance for Flower products while Vapor Pens and Pre-Rolls experienced fluctuating sales. Overall, Baked (Canada) maintained its leading products' positions with some variations in sales volumes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
