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Market Insights Snapshot
In July 2026, Baked Vapes (Canada) operated as a single-category brand with Flower at 100.0% of sales, posting a year-over-year decline of 6.95% alongside a month-over-month gain of 5.70%. The brand’s overall sales were down 8.58% year over year while the average price rose 4.50% to $186.95, indicating a price uptick coexisting with volume pressure. Within Alberta Flower, the brand held rank 27, and the combination of a 5.70% MoM sales lift and a rank in the high 20s implies mid-pack momentum that is pricing-led rather than mix-led.
The exclusive focus on Flower at 100.0% share, paired with a 6.95% YoY decline and a 5.70% MoM rebound, signals a positioning tethered to a single demand cycle where short-term gains risk being offset by annual contraction. With rank 27 in Alberta Flower and a 4.50% YoY price increase against an 8.58% YoY sales drop, the brand’s pricing stance is stretching elasticity; this setup implies that broadening into an adjacent category or tiering within Flower could convert the MoM uptick into sustained share capture rather than periodic recoveries.
Competitive Landscape
Baked Vapes (Canada) sits at rank #27 in AB Flower for July 2026, down 4 positions year over year from #23 and 7 spots below its April 2026 mark of #20, while also trailing its peak rank of #14 from November 2024 by 13 places; meanwhile, Back Forty / Back 40 Cannabis improved from #2 to #1 and Spinach climbed from #7 to #2, indicating that top-tier brands with double-digit sales shifts (+12% and +55%, respectively) are widening the gap as Baked Vapes (Canada) cedes relative position. The directional spread is further evidenced by Big Bag O' Buds advancing from #6 to #3 and Good Supply slipping from #1 to #5 alongside a 43.8% sales decline, suggesting category share is consolidating at the top while Baked Vapes (Canada)’s descent from #20 in April 2026 to #27 in July 2026 signals a trajectory toward lower visibility unless rank losses stabilize.
Notable Products
PSC (28g) posted a modest +5.7% month-over-month lift to hold rank #1 in July 2026, but the absence of any other top-10 SKUs indicates concentration risk rather than breadth. With a single Flower SKU anchoring the lineup and no rank gains elsewhere to offset category or format volatility, the mix signals reliance on one hero product for revenue stability. The $221,624 in July 2026 sales from PSC (28g) reinforces that dependence, and the pattern implies Baked Vapes (Canada) is prioritizing depth in a flagship over diversification across formats or sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
