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Mar-2025
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Overview
Market Insights Snapshot
The cannabis brand Baked (Canada) has shown varied performance across different categories and provinces. In Alberta, their presence in the Flower category has been somewhat fluctuating, with ranks oscillating between 18th and 28th from December 2024 to March 2025. Notably, they fell to 28th place in January 2025, which indicates a significant drop in their market presence, but they managed to recover slightly in the following months. This inconsistency in rankings might suggest challenges in maintaining a stable foothold in the highly competitive Flower category within the province.
Despite the fluctuations in ranking, Baked (Canada) has seen a downward trend in sales from December 2024 to March 2025 in Alberta, with a notable dip in January before stabilizing. The brand's ability to bounce back to the 20th position by February after a sharp decline indicates resilience and adaptability in their market strategy. However, their absence from the top 30 in any other category or state suggests that they may be struggling to diversify or expand their influence beyond the Flower category in Alberta. This limited visibility could be a focus area for the brand as it looks to strengthen its position in the Canadian cannabis market.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Baked (Canada) has experienced notable fluctuations in its market position from December 2024 to March 2025. Starting at a rank of 18 in December, Baked (Canada) saw a dip to 28 in January, before recovering to 20 in February and slightly dropping to 21 in March. This volatility reflects a competitive environment where brands like Tweed and Pure Laine also experienced rank changes, with Tweed consistently ranking within the top 20, albeit with a declining sales trend. Meanwhile, Carmel showed a significant improvement in February, jumping from 39 to 19, indicating a potential threat to Baked (Canada)'s market share. The data suggests that while Baked (Canada) has managed to maintain a relatively stable position, it faces stiff competition from both established and emerging brands, necessitating strategic adjustments to bolster its sales and rank in the coming months.
Notable Products
In March 2025, the top-performing product for Baked (Canada) was PSC (28g) in the Flower category, maintaining its consistent number one ranking since December 2024, with March sales recorded at 1330 units. The Pineapple Upside Down Terp Cartridge (1g) in Vapor Pens held steady at the second position, showing consistent performance since February 2025. The Pineapple Upside Down Cake Infused Pre-Roll 3-Pack (1.5g) improved its ranking to third place, up from fourth in February 2025. Blueberry Terp Cartridge (1g) in Vapor Pens ranked fourth, marking a slight drop from its third position in the previous two months. Notably, Blueberry Cookies Infused Pre-Roll 3-Pack (1.5g) did not rank in March 2025, indicating a decline from its previous presence in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
