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Jun-2024
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Overview
Market Insights Snapshot
3Saints has shown varied performance across different categories and provinces. In Alberta, the brand's Flower category has seen a positive trajectory, climbing from the 42nd rank in March 2024 to the 33rd rank by June 2024. This upward movement is significant, especially given the competitive nature of the Flower category. Conversely, in British Columbia, while 3Saints maintained a steady presence in the Flower category, ranking between 21st and 24th over the same period, their Pre-Roll category showed a more dramatic improvement, moving from outside the top 30 in March to 44th place by June. This suggests a growing acceptance and popularity of their Pre-Roll products in the province.
In Ontario, 3Saints' performance has been mixed. The Flower category saw a slight decline in rankings, moving from 16th in March to 18th in June, although sales figures remained relatively strong. On the other hand, their Concentrates category showed a consistent but lower performance, staying around the 26th to 27th positions. Interestingly, 3Saints did not make it into the top 30 for the Pre-Roll category in March but gradually improved to reach the 86th rank by June. In Saskatchewan, the Flower category experienced significant fluctuations, peaking at 11th in April before dropping to 27th by June, indicating potential volatility in consumer preferences or competitive pressures. Overall, while 3Saints has shown promising trends in certain areas, there are still opportunities for growth and stabilization across different markets.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 3Saints has experienced notable fluctuations in its rank and sales over the past few months. Starting from a rank of 16 in March 2024, 3Saints dropped to 19 by May 2024 but slightly recovered to 18 in June 2024. This downward trend in ranking is coupled with a decline in sales from April to June, indicating potential challenges in maintaining market share. In comparison, brands like FIGR and Carmel have shown more stability, with FIGR maintaining a consistent rank around 15-16 and Carmel holding steady at 16-17. Meanwhile, Tribal has also faced a decline, dropping to rank 20 in June 2024. Interestingly, VOLO has shown significant improvement, climbing from rank 35 in March to 19 in June 2024, suggesting a rising competitor. These dynamics highlight the competitive pressures 3Saints faces and underscore the importance of strategic adjustments to regain and sustain higher rankings and sales in the Ontario Flower market.
Notable Products
In June 2024, the top-performing product from 3Saints was Crumbled Lime Pre-Roll (0.5g) in the Pre-Roll category, which climbed to the number one spot with sales of 22,128 units. Following closely was Kush Cookies Pre-Roll (0.5g), maintaining its second-place ranking with significant sales. Kush Cookies (3.5g) in the Flower category, which had held the top spot for the previous three months, dropped to third place. Kush Cookies (1g) in the Flower category remained steady at fourth place. Lastly, Crumbled Lime (3.5g) in the Flower category held its fifth-place ranking, showing a consistent performance. These shifts highlight a dynamic market with notable gains for pre-roll products.
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