Market Insights Snapshot
In the competitive cannabis market, 3Saints has shown varied performance across different states and categories, revealing both strengths and areas for improvement. In Alberta, the brand's presence in the Concentrates category fluctuated, missing from the top 20 rankings for two months before reappearing at rank 56 in January 2024, indicating a significant drop in market position. However, in the Flower category within the same province, 3Saints maintained a more consistent performance, staying within the top 50 throughout the observed period, even though it experienced a slight drop from rank 38 in December 2023 to rank 41 in January 2024. This stability in the Flower category, coupled with sales reaching 133,986 in January 2024, highlights a solid consumer base but suggests room for growth and recovery in market share, especially in the Concentrates sector.
On the other hand, in Ontario, 3Saints showcased a strong upward trajectory in both the Concentrates and Flower categories. Notably, in the Flower category, the brand improved its ranking significantly, moving from rank 31 in October 2023 to rank 17 by January 2024, with sales peaking at 826,332 in the latter month. This positive trend suggests increasing brand popularity and consumer preference in Ontario's cannabis market. Contrastingly, in British Columbia, while the brand saw improvement in the Flower category, moving up to rank 20 in January 2024, it faced challenges in the Pre-Roll category, only making a brief appearance at rank 97 in November 2023. This indicates a notable disparity in product performance across categories and highlights the potential for strategic adjustments to improve market penetration and consumer reach, particularly in underperforming categories and regions.
In the competitive landscape of the cannabis flower category in Ontario, 3Saints has shown a notable upward trajectory in its market position over the recent months, moving from a rank outside the top 20 in October 2023 to 17th by January 2024. This improvement in rank is indicative of a growing consumer preference and increasing sales, despite starting from a lower base compared to its competitors. Notably, Tribal, which consistently held a rank within the top 15, experienced a slight decline in rank from 13th to 16th, despite having higher sales volumes than 3Saints. Similarly, Big Bag O' Buds and Hiway have shown fluctuations in their rankings but remained above 3Saints in terms of sales and rank. BLKMKT, after dipping out of the top 20, made a comeback to 19th place, closely trailing 3Saints. The directional trend for 3Saints suggests a positive consumer reception and a potential for further rank advancement, challenging its competitors directly by closing the gap in sales and market position.
In January 2024, 3Saints saw Kush Cookies (3.5g) maintaining its position as the top-selling product with sales figures reaching 18,599 units, showcasing its consistent popularity across previous months. Following closely, Crumbled Lime (3.5g) held the second spot, with a notable increase in its ranking from the previous month, indicating a growing interest among consumers. The Kush Cookies Pre-Roll (0.5g) secured the third rank, despite a slight dip in its ranking from the previous month, it remained a strong contender in the Pre-Roll category. Sundae Strudel (1g) and Kush Cookies (1g) rounded out the top five, maintaining their positions at fourth and fifth respectively, demonstrating a stable demand for Flower products. The rankings reveal a significant consumer preference for Flower products, with Pre-Rolls also showing a strong presence in the market.