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Apr-2025
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Overview
Market Insights Snapshot
3Saints has demonstrated a varied performance across different categories and provinces. In Alberta, the brand has shown consistent improvement in the Concentrates category, climbing from a rank of 19 in January 2025 to 13 by April 2025. This upward trend is indicative of a growing market presence in this category. Conversely, in the Flower category, 3Saints fluctuated around the 30th position, briefly dropping out of the top 30 in February before returning to 29th place in April. This suggests that while there is some volatility, they are maintaining a competitive edge. In British Columbia, the brand's Concentrates category did not maintain a top 30 position post-February, which could be a point of concern or an opportunity for strategic adjustments.
In Ontario, 3Saints has shown a strong foothold in the Flower category, consistently improving its rank to 17 by March and maintaining it in April 2025. This stability, coupled with increasing sales, points to a robust consumer base in this category. The Pre-Roll category, while not breaking into the top 50, has shown positive momentum, moving from 61st to 54th between January and April. This gradual improvement might reflect growing consumer interest or effective marketing strategies. Overall, while 3Saints has areas of strength, particularly in Ontario's Flower category, there are opportunities for growth and stabilization in other markets and categories, such as British Columbia's Concentrates.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, 3Saints has shown a notable upward trajectory in its market position. Beginning the year outside the top 20, 3Saints climbed to rank 17 by March and maintained this position in April 2025. This ascent is significant when compared to competitors like Tweed, which remained consistently at the lower end of the top 20, and Tribal, which fluctuated between ranks 19 and 21. Meanwhile, FIGR and Pure Laine have experienced more stable positions, with FIGR peaking at rank 12 in February before dropping to 16 in April, and Pure Laine starting strong at rank 9 in January but descending to 15 by April. The sales growth of 3Saints, particularly from March to April, suggests a positive reception in the market, contrasting with the declining sales trend of some competitors, indicating a potential shift in consumer preference towards 3Saints products.
Notable Products
In April 2025, the top-performing product from 3Saints was the Kush Cookies Pre-Roll (0.5g) in the Pre-Roll category, maintaining its lead position from March with sales reaching 21,919 units. The Crumbled Lime Pre-Roll (0.5g) also in the Pre-Roll category, held the second spot, having switched rankings with Kush Cookies Pre-Roll from the previous month. Kush Cookies (3.5g) in the Flower category consistently remained in the third position throughout the first four months of the year. Black Afghan Hash (2g) in the Concentrates category and Kush Cookies (1g) in the Flower category maintained their fourth and fifth ranks respectively. Notably, the Kush Cookies (1g) saw a significant increase in sales from March to April, rising from 3,843 to 5,003 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
