Market Insights Snapshot
In the Vapor Pens category, Batch Signature Extracts has shown an interesting performance across different states. Focusing on the brand's performance in Colorado, we can see that the brand has consistently maintained a position within the top 10 brands for the months of August to November 2023. The brand started off strong in August with a rank of 4, slightly dipped to 6 in September, bounced back to 3 in October, and then settled again at 6 in November. While the brand's ranking fluctuated within the top 10, it's worth noting that the sales figures remained robust, indicating a strong presence in the Colorado market.
On the other hand, the brand's performance in Michigan tells a different story. Batch Signature Extracts did not appear in the top 20 brands in August 2023, indicating an area of opportunity for the brand. However, the brand did manage to break into the rankings in September, with a rank of 94, and showed gradual improvement in the following months, moving up to 84 in October and 86 in November. Despite the lower rankings compared to Colorado, the upward trend suggests potential for growth in the Michigan market.
In the Vapor Pens category within Colorado, Batch Signature Extracts has seen a fluctuating trend in its ranking over the period from August to November 2023. The brand started at rank 4 in August, dropped to 6 in September, rose to 3 in October, and then fell back to 6 in November. This indicates a highly competitive market, with brands such as Eureka and Packwoods showing similar fluctuations in their rankings. Interestingly, Packwoods made a significant leap from rank 11 to 4 between September and October. On the other hand, Seed & Strain Cannabis Co. and Spectra have maintained more consistent rankings, indicating a steady demand for their products. The varying rankings of these brands reflect the dynamic nature of the Vapor Pens market in Colorado, with consumer preferences and sales shifting from month to month.
In November 2023, the top-performing product from Batch Signature Extracts was the Sativa Distillate Cartridge (1g), maintaining its position from previous months with an impressive sales figure of 4315 units. The second spot was claimed by the Dazzleberry Distillate Cartridge (1g), which climbed from the fourth position in September to the second in November, selling 4074 units. The Indica Distillate Cartridge (2g) product dropped to the third rank in November from its previous second position in the month of September. The Goodness Grapecious Distillate Cartridge (1g) entered the top four, despite not having a ranking in October. The Hybrid Distillate Cartridge (2g) consistently held the fifth position over the past few months.