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Nov-2025
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Overview
Market Insights Snapshot
PAX has shown varied performance across different states in the Vapor Pens category. In California, the brand maintained a steady presence, ranking consistently around the 28th position from August to November 2025. This stable yet low ranking suggests a challenge in gaining a stronger foothold in the competitive California market. In contrast, PAX has demonstrated a robust performance in Colorado, consistently holding the 3rd position over the same period. This indicates a strong brand presence and consumer preference in the Colorado market for PAX's vapor pens.
Focusing on the east coast, PAX's performance in Massachusetts has seen a gradual improvement, moving from the 11th to the 9th rank between August and November 2025. This upward trend highlights an increasing acceptance and popularity of the brand in Massachusetts. Meanwhile, in New York, PAX experienced a slight fluctuation, peaking at the 6th position in October before dropping back to 8th in November. This volatility could be indicative of changing market dynamics or consumer preferences in New York. Overall, while PAX shows strong regional performance, there are areas where the brand could focus on increasing its market share and improving its rankings.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX consistently holds the third rank from August to November 2025, indicating a stable position amidst fierce competition. Despite maintaining its rank, PAX faces significant challenges from top competitors like Spherex, which consistently ranks first, and Bonanza Cannabis Company, which holds the second position. The sales figures for PAX show a slight decline from August to November, contrasting with Bonanza Cannabis Company, which experienced a notable sales increase in November. Meanwhile, Spherex remains the dominant leader in both rank and sales, although it also faced a slight dip in sales over the same period. This competitive environment suggests that while PAX maintains a strong market presence, there is a need for strategic initiatives to boost sales and potentially improve its rank in the future.
Notable Products
In November 2025, the top-performing product for PAX was Trip - Blue Dream Live Rosin Pax Era Disposable in the Vapor Pens category, maintaining its number one rank consistently across the months with sales of 5248 units. Sunset Sherbet Diamond Live Resin Disposable held the second position, demonstrating stability with a slight decline in sales from previous months. Trip - Maui Wowie Live Resin Diamonds Pax Era Disposable ranked third, showing a decrease in sales but retaining its position from October. Trip- Northern Lights Live Rosin Diamonds Disposable Pas Era Pod maintained its fourth rank, consistent with previous months. Meanwhile, Trip - Kushberry OG Rosin Diamonds Disposable returned to the top five, ranking fifth after being unranked in October, indicating a resurgence in popularity.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
