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Oct-2025
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Overview
Market Insights Snapshot
In terms of category performance, PAX has shown notable consistency and improvement in the Vapor Pens segment across various states. In California, PAX has managed to climb from the 29th position in July 2025 to the 26th position by October 2025, indicating a positive trend in this highly competitive market. Meanwhile, in Colorado, PAX has maintained a strong foothold, consistently holding the 3rd position from July through October 2025, showcasing its robust presence and consumer loyalty in the state. However, in Massachusetts, PAX experienced a slight fluctuation, moving from 10th to 11th place between July and October, which might suggest a need for strategic adjustments to regain its standing.
Looking at the New York market, PAX has demonstrated a promising upward trajectory, moving from the 7th position in July to 6th by October 2025. This improvement aligns with an increase in sales, indicating enhanced brand recognition and consumer preference in the state. Conversely, the absence of PAX in the top 30 rankings in certain other states might be a cause for concern, highlighting regions where the brand could potentially expand or strengthen its market strategies. Overall, while PAX's performance is commendable in several key states, there are opportunities for growth and optimization in others, which could further consolidate its market presence across the board.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX consistently holds the third position from July to October 2025, indicating a stable presence in the market. Despite being outpaced by Spherex and Bonanza Cannabis Company, which maintain the first and second ranks respectively, PAX's consistent ranking suggests a loyal customer base. However, PAX's sales figures show a slight decline from July to September before a modest recovery in October, which could indicate seasonal fluctuations or increased competition. In contrast, Batch Extracts and Craft / Craft 710 also maintain their ranks at fourth and fifth, respectively, but with varying sales trends. This competitive stability suggests that while PAX is a strong contender, there is room for strategic initiatives to boost its market share and potentially challenge the top two brands.
Notable Products
In October 2025, the top-performing product from PAX was the Trip - Blue Dream Live Rosin Pax Era Disposable (1g) in the Vapor Pens category, maintaining its first-place rank from the previous month with sales reaching 5782. The Sunset Sherbet Diamond Live Resin Disposable (1g) also showed strong performance, holding steady in the second rank. The Trip - Maui Wowie Live Resin Diamonds Pax Era Disposable (1g) retained its third position across the months, indicating consistent popularity. The Trip- Northern Lights Live Rosin Diamonds Disposable Pas Era Pod (1g) moved up to fourth place, showing an improvement from earlier months where it was ranked fifth or not ranked. Lastly, the Trip- Grapefruit Haze Live Rosin Diamonds Disposable (1g) reappeared in the rankings at fifth position, after being unranked in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
