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Aug-2024
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Overview
Market Insights Snapshot
PAX has demonstrated varied performance across different states and product categories. In California, the brand has seen a consistent presence in the Vapor Pens category, maintaining a stable position around the 30s, with a slight improvement from 36th in May 2024 to 32nd in August 2024. However, the brand failed to make it into the top 30 in the Edible category, which could indicate an area needing strategic focus. In contrast, Colorado shows more promising trends, especially in the Vapor Pens category, where PAX improved its ranking from 17th in May 2024 to 10th by August 2024. This upward trajectory in Colorado's Vapor Pens category suggests a growing acceptance and demand for PAX products in this market.
In the eastern markets, PAX's performance has been mixed. In Massachusetts, the brand experienced a decline in the Vapor Pens category, dropping from 14th place in May 2024 to 22nd in August 2024. A similar downward trend is observed in New York, where PAX's ranking fell from 15th to 20th over the same period. This indicates potential challenges in maintaining market share in these states. Meanwhile, in Ontario, PAX struggled to secure a strong foothold, with rankings consistently outside the top 30, culminating in a drop to 48th place in August 2024. This suggests that PAX may need to reassess its strategy to improve its presence in the Canadian market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX has shown a notable upward trend in rank and sales over the past few months. Starting at rank 17 in May 2024, PAX has climbed to rank 10 by August 2024. This improvement is significant when compared to competitors like O.penVape, which saw a slight decline from rank 6 to rank 9 during the same period, and Spectra, which fluctuated but remained relatively stable around the 7th to 10th positions. Meanwhile, Next1 Labs LLC and Haze (CO) have also shown some movement, but not as pronounced as PAX. This positive trajectory for PAX suggests a growing consumer preference and increasing market share in the Colorado vapor pen category, making it a brand to watch closely for potential continued growth.
Notable Products
In August 2024, the top-performing product from PAX was Blue Dream Fresh Press Live Rosin Pax Era Pod (1g) in the Vapor Pens category, maintaining its number one rank from the previous two months with notable sales of 3962 units. The Wild Strawberry Live Rosin Gummies 10-Pack (100mg) in the Edible category secured the second spot, showing consistent performance despite a gap in data for June and July. Pineapple Express Fresh Pressed Live Rosin Pax Era Pod (1g) dropped to the third position, maintaining a strong presence in the Vapor Pens category. Heirloom Peach Live Rosin Gummies 20-Pack (100mg) rose to fourth, improving from its fifth position in July. Lastly, Heirloom Peach Live Rosin Gummies 10-Pack (100mg) rounded out the top five, showing a slight decline from its third position in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
