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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
PAX concentrated 92.06% of May 2026 sales in Vapor Pens with 6.01% MoM growth and 13.40% YoY growth, while Edible held 7.85% share with -11.03% MoM and 146.50% YoY, and Concentrates were 0.09% share with -0.32% MoM and 207.02% YoY. The brand’s overall sales grew 18.48% YoY alongside a -4.71% YoY change in average price to $40.74, indicating mix-driven unit expansion. In Colorado, PAX ranked #2 in Vapor Pens within May 2026, and Vapor Pens’ average price at $44.68 versus Edible at $19.97 signals a premium-led anchor with a fast-growing, lower-priced adjunct; the thesis is that Vapor Pens remain the revenue engine while Edible supplies incremental volume leverage.
The tilt toward Vapor Pens at 92.06% share combined with Edible’s 146.50% YoY surge and -11.03% MoM dip implies trial-heavy but volatile secondary adoption, whereas Vapor Pens’ 6.01% MoM growth and 13.40% YoY trajectory imply steadier repeat. With PAX positioned #2 in Vapor Pens in Colorado in May 2026 and a -4.71% YoY price decrease, the pattern suggests defending rank through price-sensitive unit gains in the core while using Edible’s smaller 7.85% share as a hedge against category seasonality; the thesis is that maintaining MoM momentum in the core while smoothing Edible volatility will sustain the brand’s overall 18.48% YoY growth.
Competitive Landscape
PAX sits at rank #2 in CO Vapor Pens in May 2026, a 1-place climb from #3 year over year, and it held #2 for the past three months while peaking at #1 in March 2026; meanwhile, Spherex remains #1 but posted a -14.1% year-over-year sales change as Batch Extracts moved from #4 to #3 with +29.9% year-over-year sales and Spectra jumped from #14 to #5 with +135.3% year-over-year sales. Against this backdrop, PAX’s upward rank change of 1 position alongside stability at #2 for three months implies a consolidation phase where maintaining share against a declining #1 and rapidly advancing #3–#5 contenders determines whether its March 2026 peak at #1 was a brief spike or a platform for another ascent.
Notable Products
Wild Strawberry Live Rosin Gummies 10-Pack (100mg) posted the steepest decline in May 2026 at -17.8% and slid to rank 9, while Sunset Sherbet Diamond Live Resin Disposable (1g) fell -21.5% to rank 6. In contrast, Trip - Maui Wowie Live Resin Diamonds Disposable Pax Era Pod (1g) gained 28.6% to secure rank 2 and Trip - Blue Dream Fresh Pressed Live Rosin Diamonds Disposable Pax Era Pod (1g) rose 18.4% at rank 1 with $509,612 in sales. Eight of the top ten are Vapor Pens, indicating concentration away from Edible formats that are contracting by -11.4% to -17.8%. The mix implies PAX is tilting assortment and demand toward Trip-branded pen hardware and strain variants, using vapor-led momentum to offset softness in gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
