Market Insights Snapshot
In the Vapor Pens category, PAX has shown a consistent presence across multiple states. In California, PAX maintained a steady rank in the top 20 throughout the period, highlighting its strong foothold in this competitive market. Similarly, in Colorado, PAX improved its position from 14th to 12th rank. However, in British Columbia, the brand has been struggling to break into the top 20, but it's worth noting that there has been a steady improvement in rankings from 30th to 25th, indicating a positive trend.
When it comes to other categories, PAX's performance has been a mixed bag. In the Edibles category in California, the brand only managed to break into the top 50 in September, indicating a need for increased focus in this area. On the other hand, in Massachusetts, PAX has been consistently ranked in the top 30 for Edibles, and has maintained a strong presence in the top 10 for Vapor Pens. However, in the Concentrates category, the brand's rank dropped significantly from 30th to 55th, indicating a challenging market environment in this category within the state.
In the Vapor Pens category in California, PAX has maintained a steady position in the rankings, hovering around the 17th to 18th spot from July to October 2023. However, it's worth noting that PAX's competitors have seen more significant changes. ABX / AbsoluteXtracts has remained fairly stable, albeit with a slight decrease in rank, while Papa's Herb has seen a notable increase in rank, moving up from 23rd to 17th. On the other hand, Cold Fire has experienced a significant drop, falling from 8th to 19th. Dabwoods Premium Cannabis has also seen a slight increase in rank. In terms of sales, PAX has seen a slight dip in September but rebounded in October, while all of its competitors, except Cold Fire, have seen an upward trend in sales during the same period.
In October 2023, the top-performing products from PAX were dominated by Vapor Pens. The 'Blue Dream Fresh Press Live Rosin Pax Era Pod (1g)' maintained its position as the top-selling product with a notable sales figure of 5126 units. The 'Blue Dream Live Rosin Pax Era Pod (0.5g)' and 'Guava Gelato Live Rosin Pax Era Pod (0.5g)' ranked second and third respectively, showing strong performance in the month. The 'Blueberry OG Fresh Pressed Live Rosin Pax Era Pod (0.5g)' held the fourth position, while the 'Blueberry OG Fresh Pressed Live Rosin Pax Era Pod (1g)' fell from second to fifth place compared to previous months. This shift in rankings indicates a changing preference among PAX customers.