.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
PAX has shown varying performance across different states in the Vapor Pens category. In California, the brand experienced fluctuations, dropping out of the top 30 in June 2025 but recovering to the 28th position by August 2025. This indicates a volatile market presence in California, where maintaining a steady rank seems challenging. Conversely, in Colorado, PAX has maintained a consistent third-place ranking from May to August 2025, showcasing a strong foothold in the market. This stability suggests a loyal customer base and effective market strategies in Colorado.
In Massachusetts, PAX's ranking fluctuated slightly, moving from 10th in May to 7th in June, then settling at 9th for July and August. This indicates a relatively stable yet competitive position within the state. Meanwhile, in New York, PAX maintained a strong presence, ranking consistently between 6th and 7th place. The sales figures reflect a robust performance, with a notable increase in August 2025 compared to earlier months. This suggests that PAX's strategies in New York are yielding positive results, allowing it to maintain a solid position in a competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX consistently held the third rank from May to August 2025. Despite maintaining a stable position, PAX faces stiff competition from leading brands such as Spherex and Bonanza Cannabis Company, which alternated between the top two positions during this period. Notably, Spherex regained its top position in July and August after a brief dip in June, indicating robust sales performance. Meanwhile, Bonanza Cannabis Company showcased a strong comeback in June, surpassing Spherex, but couldn't sustain the lead in subsequent months. PAX's sales figures showed a positive trend, peaking in July before a slight decline in August, suggesting a potential seasonal influence or market dynamics affecting consumer preferences. Other competitors like Batch Extracts and Craft / Craft 710 consistently ranked below PAX, indicating a stable competitive edge for PAX in the mid-tier segment. This analysis underscores the importance of strategic positioning and market adaptability for PAX to enhance its rank and sales in the evolving Colorado vapor pen market.
Notable Products
In August 2025, the top-performing product from PAX was Trip - Blue Dream Live Rosin Pax Era Disposable (1g), which climbed to the number one spot with sales of 7201 units. Sunset Sherbet Diamond Live Resin Disposable (1g) dropped to second place after consistently holding the top rank in previous months. Trip - Maui Wowie Live Resin Diamonds Pax Era Disposable (1g) improved its position to third place from fourth in July. Trip - Kushberry OG Rosin Diamonds Disposable (1g) maintained its fourth-place rank, while Trip- Grapefruit Haze Live Rosin Disposable (1g) re-entered the rankings at fifth place after being unranked in July. This month showed a notable reshuffling in the rankings, with Blue Dream taking the lead for the first time in this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
