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Sep-2025
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Overview
Market Insights Snapshot
In the Vapor Pens category, PAX has demonstrated a varied performance across different states. In California, PAX has shown a gradual improvement, moving from rank 31 in June to 28 in September 2025. This upward trend indicates a potential strengthening of their market presence in the state, although they still remain at the lower end of the top 30. In contrast, PAX has maintained a consistent third-place ranking in Colorado throughout the same period, highlighting a strong and stable foothold in this market. Meanwhile, in Massachusetts, PAX's rank fluctuated slightly, settling back to eighth place in September after a dip to ninth in July and August. This suggests a competitive but steady market position.
In New York, PAX has maintained a steady seventh-place ranking from June to September 2025, reflecting a consistent performance in this market. However, the sales figures show some variability, with a notable peak in August. This suggests that while their ranking remains unchanged, there might be underlying factors influencing consumer purchasing behavior. It's important to note that PAX did not make it into the top 30 brands in certain states and categories, which could be seen as a challenge for the brand's expansion strategy. Nevertheless, the consistent rankings in key markets like Colorado and New York demonstrate PAX's solid market presence in those areas.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX has consistently maintained its position as the third-ranked brand from June to September 2025. Despite facing stiff competition, PAX's sales trajectory shows a positive trend, with a notable increase in July, although it slightly dipped in August before stabilizing in September. The leading brand, Spherex, has consistently held the top rank, indicating a strong market presence with sales figures significantly higher than PAX. Meanwhile, Bonanza Cannabis Company has seen a slight decline in sales, yet remains a formidable competitor in the second position. Brands like Craft / Craft 710 and Batch Extracts have shown some mobility in rankings, with Craft / Craft 710 improving its position to fourth by September. This competitive environment highlights the importance for PAX to continue innovating and potentially leverage marketing strategies to climb higher in the rankings.
Notable Products
In September 2025, the top-performing product for PAX was Trip - Blue Dream Live Rosin Pax Era Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking from the previous month with sales of 5681 units. Sunset Sherbet Diamond Live Resin Disposable (1g) held steady in the second position, although its sales figures continued to decline from earlier months. Trip - Maui Wowie Live Resin Diamonds Pax Era Disposable (1g) remained consistent at the third spot, showing stability in its ranking since July. Trip- Northern Lights Live Rosin Diamonds Disposable (1g) entered the rankings at fourth place, marking its first appearance since August. Trip - Kushberry OG Rosin Diamonds Disposable (1g) rounded out the top five, slipping from its previous fourth-place position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
