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Apr-2025
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Overview
Market Insights Snapshot
PAX has shown varied performance across different states and product categories in recent months. In the Vapor Pens category, PAX has maintained a stable presence in California, consistently holding the 30th rank as of April 2025. This indicates a slight improvement from earlier in the year when they were outside the top 30, suggesting a positive trend in market penetration or consumer preference. Meanwhile, in Massachusetts, PAX has improved its position slightly from the 13th to the 12th rank in the same category, reflecting a modest yet noteworthy upward movement. In contrast, PAX's performance in the Edibles category in Colorado has been less stable, with the brand not appearing in the top 30 in January 2025 but securing the 18th and 21st ranks in subsequent months, indicating fluctuating consumer interest or competitive pressures in this segment.
In Colorado, PAX has consistently maintained a strong position in the Vapor Pens category, holding steady at the 3rd rank throughout the first four months of 2025. This consistency highlights the brand's strong foothold and consumer loyalty in the state. In New York, PAX has demonstrated a promising upward trajectory in the Vapor Pens category, climbing from the 11th rank in January to the 8th rank by April 2025. This progression could suggest increased brand recognition or successful marketing strategies in the region. Overall, while PAX has shown robust performance in certain states and categories, there are areas where the brand's presence is either emerging or facing challenges, reflecting the diverse dynamics of the cannabis market across different regions.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX consistently holds the third position from January to April 2025, indicating a stable presence in the market. Despite not surpassing the top two brands, Spherex and Bonanza Cannabis Company, PAX has shown a positive trajectory in sales, with a notable increase from January to April. This upward trend in sales suggests a growing consumer preference or successful marketing strategies, even though it remains behind the leading brands in terms of sales volume. Meanwhile, competitors like Craft / Craft 710 and Batch Extracts maintain their positions at fourth and fifth, respectively, without significant changes in rank or sales, highlighting PAX's potential to close the gap with the top two brands if the current sales momentum continues.
Notable Products
In April 2025, the top-performing product for PAX was the Sunset Sherbet Diamond Live Resin Disposable (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months with sales of 9479. The Durban Poison Live Resin Disposable (1g) also held steady in second place, matching its February sales figure of 8807. Notably, the Trip - Blue Dream Live Rosin Disposable (1g) climbed to third place from its debut in fourth place in March, showing a significant increase in sales. Meanwhile, the Kushberry OG Liquid Diamonds Disposable (1g) slipped from third to fourth place, despite a sales uptick in March. Lastly, the Grapefruit Haze Rosin Disposable (1g) entered the rankings in fifth place, marking its first appearance in the dataset.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
