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Jun-2024
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Overview
Market Insights Snapshot
PAX has shown varied performance across different states and categories over the past few months. In California, the brand's presence in the Edible category has been non-existent in the top 30 rankings since March 2024, which may indicate a need for strategic adjustments or stronger competition in this sector. However, in the Vapor Pens category, PAX has managed to maintain a steady presence, fluctuating slightly between ranks 32 and 37. This consistency suggests a stable consumer base for their vapor products despite some minor declines in sales from March to June 2024.
In contrast, PAX has demonstrated notable improvements in the Edible category in Colorado, climbing from being unranked in March 2024 to achieving the 9th position in May 2024, although it slightly dropped to 22nd in June. This indicates a positive reception and growing market share in the state, albeit with some volatility. For Vapor Pens, PAX has shown an overall upward trend in Colorado, peaking at 12th place in June 2024, which is a significant improvement from its 16th position in March. The brand's performance in Massachusetts and New York has been relatively stable, maintaining mid-teen rankings in the Vapor Pens category, suggesting a consistent demand in these markets. However, in Ontario, PAX's ranking in the Vapor Pens category has been lower, hovering around the 40s, which might indicate stronger competition or lesser market penetration in this region.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, PAX has shown fluctuating performance over the past few months. Notably, PAX's rank improved from 17th in May 2024 to 12th in June 2024, indicating a positive trend in sales recovery. This improvement is significant when compared to competitors like Green Dot Labs, which saw a decline from 5th to 11th place in the same period, and Sano Gardens, which dropped from 8th to 13th. Meanwhile, Haze (CO) maintained a relatively stable position, consistently ranking around 10th to 12th place. The upward movement of PAX in the rankings suggests a strengthening market presence and potential for increased sales, especially as other top competitors face declines. This competitive analysis underscores the importance of monitoring market trends and competitor performance to capitalize on emerging opportunities.
Notable Products
In June 2024, the top-performing product from PAX was Blue Dream Fresh Press Live Rosin Pax Era Pod (1g) in the Vapor Pens category, maintaining its first-place ranking with sales of 3351 units. Pineapple Express Fresh Pressed Live Rosin Pax Era Pod (1g), also in the Vapor Pens category, secured the second spot. Jack Herer Live Rosin Pax Era Pod (1g) ranked third, showing strong performance in the Vapor Pens category. Heirloom Peach Live Rosin Gummies 20-Pack (100mg) in the Edible category ranked fourth, a drop from its second-place position in March but an improvement from May. Blueberry OG Fresh Pressed Live Rosin Pax Era Pod (1g) rounded out the top five, climbing from its third-place ranking in April.
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