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Sep-2024
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Overview
Market Insights Snapshot
BC Doobies has shown a steady presence in the British Columbia market, particularly in the Pre-Roll category. Over the summer months, the brand maintained a consistent ranking, hovering around the 15th position, with a slight dip to 16th in September. This suggests a strong foothold in the market, though the drop in rank indicates a potential challenge or increased competition. Notably, their sales in British Columbia saw a decline in September, which could be a seasonal trend or reflective of market dynamics. Despite this, BC Doobies remains a notable player in the region’s Pre-Roll segment.
In contrast, the performance of BC Doobies in Ontario tells a different story. The brand has struggled to break into the top 30, with rankings fluctuating from 73rd in June to 65th in September. This volatility suggests that BC Doobies is still working to establish itself in Ontario's competitive Pre-Roll market. However, it's worth noting that there was an increase in sales in August, which might indicate growing brand recognition or successful marketing strategies. The absence from the top 30 highlights the challenges faced by BC Doobies in Ontario, pointing to either a highly competitive landscape or the need for strategic adjustments to improve market penetration.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Doobies has experienced fluctuating ranks over the past few months, indicating a dynamic market position. While BC Doobies maintained a steady rank of 15 in June and July 2024, it improved to 14 in August before dropping to 16 in September. This decline in September coincided with a noticeable decrease in sales, contrasting with competitors like Versus, which consistently held a strong position, improving from rank 16 in June to 14 in September, with stable sales figures. Meanwhile, MTL Cannabis and Rizzlers have shown upward trends, with MTL Cannabis moving from rank 22 to 17 and Rizzlers from 21 to 15 over the same period. The rise of Bold from rank 31 to 18 also highlights the competitive pressure in the market. These shifts suggest that BC Doobies may need to reassess its strategies to regain its competitive edge and address the sales decline observed in September.
Notable Products
In September 2024, the top-performing product for BC Doobies was the Super Silver Haze Pre-Roll 2-Pack (2g) in the Pre-Roll category, reclaiming its number one rank with sales of 4443 units. The Big Smooth Pre-Roll 5-Pack (2.5g) climbed to the second position from fifth place in August, showing a significant rise in popularity. Extreme OG Pre-Roll 10-Pack (5g) entered the rankings for the first time, securing the third position. Velvet Haze Pre-Roll 2-Pack (2g), which held the top spot in August, dropped to fourth place. Gas Mask Pre-Roll 5-Pack (2.5g) also made its debut in the rankings, coming in at fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
