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Dec-2025
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Overview
Market Insights Snapshot
BC Doobies has demonstrated notable fluctuations in its performance across different regions and categories, particularly in the Pre-Roll category. In British Columbia, the brand experienced a significant rise in rankings from September to October 2025, moving from 11th to 4th place. However, this upward momentum was not sustained, as the rankings dropped to 16th in November and further to 17th in December. This suggests a volatile performance in the British Columbia market, possibly influenced by seasonal demand or competitive pressures. Despite these fluctuations, the brand maintained its presence within the top 20, which indicates a strong foothold in the region.
Conversely, in Ontario, BC Doobies did not make it into the top 30 rankings in the Pre-Roll category throughout the analyzed months, with rankings of 49th in September, slightly declining to 61st by December. This consistent low ranking highlights a challenge for the brand in penetrating the Ontario market effectively, which could be due to a variety of factors such as market saturation or consumer preferences. The sales figures in Ontario reflect this struggle, showing a downward trend over the months, which contrasts with the brand's more dynamic performance in British Columbia. The difference in market dynamics between these regions could provide insights into strategic adjustments needed for BC Doobies to enhance its market position outside its primary stronghold.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Doobies has experienced notable fluctuations in its ranking over the last few months of 2025. After achieving a strong position at rank 4 in October, BC Doobies saw a decline to rank 16 in November and 17 in December. This shift in rank is particularly significant when compared to competitors like Terra Labs, which improved from rank 37 in September to rank 16 in December, indicating a consistent upward trajectory. Meanwhile, Color Cannabis and Castle Rock Farms both experienced a drop in rank in October, falling out of the top 20, before recovering slightly by December. This competitive environment suggests that while BC Doobies remains a strong player, the dynamic shifts in rankings highlight the need for strategic adjustments to maintain its competitive edge and capitalize on sales opportunities amidst the rising performance of brands like Terra Labs.
Notable Products
In December 2025, the top-performing product for BC Doobies was the Great White Shark Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, securing the number one rank with sales of 4971 units. The Bubblegum Ice Cream Pre-Roll 2-Pack (2g) maintained its second position from November, despite a slight decrease in sales figures. Brazilian Haze Pre-Roll 2-Pack (2g) showed improvement, climbing from fifth place in November to third in December. Tokyo Sunset Pre-Roll 3-Pack (1.5g) dropped from the top position in November to fourth in December. Genghis Chron Pre-Roll 10-Pack (5g) saw a decline in its ranking, moving from fourth to fifth place over the same period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
