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Sep-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, BC Doobies operated as a single-category brand with Pre-Roll at 100.0% of mix, posting year-over-year sales growth of 54.0% despite a month-over-month decline of 10.3%. Average price fell 11.5% YoY to $17.90 while share remained concentrated at 100.0%, and the brand sat at rank 7 in British Columbia Pre-Roll. The combination of a YoY volume-led lift alongside a MoM contraction and a mid-pack rank implies the brand is exchanging price for scale while still facing short-term demand softness.
The category concentration at 100.0% plus a rank of 7, together with a 54.0% YoY rise against a 10.3% MoM pullback, indicates BC Doobies is positioned as a value-leaning Pre-Roll player leveraging price elasticity but exposed to intra-month volatility. The 11.5% YoY price reduction alongside a fixed-category focus suggests the path to higher rank is through sustained unit velocity rather than assortment expansion, implying near-term gains will depend on reinforcing Pre-Roll depth in British Columbia rather than diversifying into adjacent categories.
Competitive Landscape
BC Doobies sits at rank #7 in September 2026 in BC Pre-Roll, improving 4 positions from #11 year over year yet sliding 3 spots from #4 in June 2026, with the earlier peak at #2 in May 2026 marking a sharper retreat by 5 positions since that high; meanwhile, Weed Me moved up from #2 to #1 while growing sales 28.6%, and Back Forty / Back 40 Cannabis surged from #13 to #2 with 197.3% YoY growth, indicating BC Doobies’ mid-year softness coincides with aggressive share consolidation among leaders and implies that, without a near-term catalyst to reverse the slide from May 2026, the brand’s rank trajectory points toward a stable-but-capped position in the mid‑tier rather than a quick return to the top 3.
Notable Products
Honey Bear Pre-Roll 2-Pack (2g) posted the steepest movement in September 2026 with a -16.1% month-over-month drop at rank 8, while Blue Maui Pre-Roll 10-Pack (5g) also declined -14.1% at rank 9. In contrast, Brazilian Haze Pre-Roll 2-Pack (2g) in rank 1 inched up 3.3%, and White Peach Pre-Roll 3-Pack (1.5g) at rank 3 gained 7.7%. With ten of the top ten all in Pre-Roll formats and three pack-size tiers represented (2g 2-packs, 1.5g 3-packs, and 5g 10-packs), the mix implies BC Doobies is concentrating assortment around Pre-Rolls while balancing premium 10-packs against faster-turning duo and trio formats to defend share amid softening at the lower half of the ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
