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Oct-2025
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Overview
Market Insights Snapshot
BC Doobies has shown a notable performance in the British Columbia market, particularly in the Pre-Roll category. Over the months from July to October 2025, the brand's ranking fluctuated but ultimately improved significantly, moving from 7th place in July to an impressive 4th place by October. This upward trend in the rankings is accompanied by a corresponding increase in sales, peaking at over 1.2 million in October. Such positive movement indicates a strong market presence and growing consumer preference for BC Doobies in British Columbia, suggesting effective strategies in product offerings or marketing initiatives.
In contrast, the performance of BC Doobies in the Ontario market tells a different story. The brand has struggled to break into the top 30 in the Pre-Roll category, with rankings hovering in the 40s and 50s. Despite some fluctuations, the brand did not manage to climb higher than 48th place over the four-month period. This consistent lower ranking, coupled with relatively stable but lower sales figures, highlights the challenges BC Doobies faces in Ontario. It suggests potential issues with market penetration or consumer engagement that could be explored further for improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Doobies has experienced notable fluctuations in rank and sales over the past few months. Starting from a strong position at 7th place in July 2025, BC Doobies climbed to 6th in August, only to drop to 11th in September, before making a significant recovery to 4th place by October. This recovery is particularly impressive given the competitive pressure from brands like General Admission, which maintained a top position until October when it slipped to 3rd, and Pistol and Paris, which surged from 10th to 2nd place in October. Meanwhile, Terra Labs and All Nations made remarkable entries into the top ranks in October, indicating a dynamic market environment. These shifts highlight BC Doobies' resilience and potential for growth amidst a competitive and evolving market.
Notable Products
In October 2025, the top-performing product for BC Doobies was Brazilian Haze Pre-Roll 2-Pack (2g), which achieved the number one rank with notable sales of 16,379 units. This product showed a significant increase from its third position in September. Genghis Chron Pre-Roll 10-Pack (5g) maintained its consistent performance, holding the second rank for both September and October. Blissful Wizard Pre-Roll 2-Pack (2g) entered the top rankings for the first time at the third position. Tokyo Sunset Pre-Roll 3-Pack (1.5g) and Night School Pre-Roll 10-Pack (5g) secured the fourth and fifth ranks, respectively, with Tokyo Sunset maintaining its fourth position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
