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Sep-2025
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Overview
Market Insights Snapshot
BC Doobies has demonstrated a notable presence in the Pre-Roll category within British Columbia, maintaining a steady top-five ranking from June to August 2025. However, September saw a significant drop to the ninth position, which could be attributed to a decline in sales from the previous month. This movement suggests potential challenges in maintaining market share or increased competition within the region. The consistent high ranking in the earlier months highlights BC Doobies' strong foothold and brand recognition in British Columbia, but the recent dip indicates a need for strategic adjustments to regain its top-tier status.
In contrast, BC Doobies has faced more challenges in Ontario, where it has not broken into the top 30 brands in the Pre-Roll category, as indicated by its ranking in the 40s and 50s. The improvement from 58th in June to 46th in July suggests some positive momentum, but the fluctuation in rankings over the subsequent months indicates an unstable position in the market. Despite these challenges, the increase in sales from June to September suggests that while BC Doobies may not yet be a top contender in Ontario, it is gaining traction and could potentially improve its standing with continued effort and adaptation to local market dynamics.
Competitive Landscape
In the competitive landscape of pre-rolls in British Columbia, BC Doobies experienced a notable shift in its market position from June to September 2025. Initially maintaining a steady rank at 5th place from June to August, BC Doobies saw a significant drop to 9th place in September. This decline in rank coincided with a substantial decrease in sales, contrasting with competitors such as Station House, which consistently held the 7th rank throughout the period, and Pistol and Paris, which improved its rank from 11th to 8th. Meanwhile, Good Supply and Claybourne Co. showed fluctuating ranks but managed to maintain or improve their sales figures. This competitive pressure highlights the dynamic nature of the market and suggests that BC Doobies may need to reassess its strategies to regain its earlier position and stabilize its sales trajectory.
Notable Products
In September 2025, BC Doobies' top-performing product was Bubblegum Ice Cream Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its consistent number one ranking from previous months, with sales reaching 10,205 units. Genghis Chron Pre-Roll 10-Pack (5g) made a significant leap to the second position after not being ranked in the two months prior, with notable sales of 6,488 units. Brazilian Haze Pre-Roll 2-Pack (2g) dropped to third place from its second-place position in August 2025, reflecting a decrease in sales. Tokyo Sunset Pre-Roll 3-Pack (1.5g) entered the rankings for the first time at fourth place. Afternoon Delight Pre-Roll 3-Pack (1.5g) also debuted in the rankings, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
