Market Insights Snapshot
The cannabis brand BC Doobies has been showing a fluctuating performance in the Pre-Roll category in BC. In June 2023, the brand was not amongst the top 20, ranking at 25th position. However, they managed to climb up to the 18th spot in July 2023, showing a significant improvement. Unfortunately, they couldn't maintain this momentum and slipped to the 21st position in August 2023. This indicates a slight inconsistency in their performance within this category.
Despite the fluctuation in their category ranking, BC Doobies managed to bounce back in September 2023, securing the 18th position once again. This shows resilience and the ability to recover from temporary setbacks. As for sales, they experienced a minor dip in August 2023, but managed to recover and improve sales in September 2023. This trend suggests that while BC Doobies may not consistently be among the top 20 brands in the Pre-Roll category in BC, they have the potential to improve their standing and boost sales. However, it's important for the brand to focus on maintaining a consistent performance to secure a stronger position in the market.
In the Pre-Roll category within BC, BC Doobies has seen some fluctuations in its ranking over the past few months. In June 2023, it was not in the top 20 brands, indicating a lower sales volume, but it managed to climb to 18th place by July 2023. However, it dropped to 21st place in August 2023, before rebounding to 18th place in September 2023. When compared to its competitors, BC Doobies has been performing similarly to Station House, which has also seen a similar rank fluctuation, but slightly better than Twd. On the other hand, MTL Cannabis has consistently ranked higher than BC Doobies, while All Nations has consistently ranked lower. The sales trends for these brands indicate a highly competitive market with frequent changes in brand rankings.
In September 2023, BC Doobies' top-performing product was the Vanilla Skunk Pre-Roll 10-Pack (5g), with sales reaching a notable 4529 units. The second best-seller was the White Chocolate Pre-Roll 10-Pack (5g), which showed substantial improvement from its 5th place ranking in July 2023. The Indigo Berry Kush Pre-Roll 2-Pack (2g) maintained a consistent performance, securing the third position. The Royal Gorilla Pre-Roll 10-Pack (5g) made a new entry into the top five, ranking fourth. Finally, the Hindu Kush Pre-Roll 10-Pack (5g), despite a dip from its first-place position in July 2023, managed to stay in the top five.