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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, BC Doobies concentrated entirely in Pre-Roll with a 100.0% category share, pairing 31.0% year-over-year sales growth with a 7.5% month-over-month lift. That growth arrived alongside a 10.9% year-over-year decline in average price to $19.36, indicating volume expansion outpaced pricing pressure. The pattern implies BC Doobies is leaning into a single-category scale play in British Columbia, where expanding unit throughput and a lower price point are jointly pulling mix toward Pre-Roll and away from any diversification.
Within British Columbia Pre-Roll, a rank of 4 positions BC Doobies as a high-visibility option whose 7.5% month-over-month growth likely took share from slower growers, while the 31.0% year-over-year rise suggests sustained consumer pull at reduced pricing. With 100.0% of sales in Pre-Roll and a 10.9% price decline, the brand is signaling a value-access positioning that trades margin for velocity, implying future gains will rely more on distribution breadth and pack architecture than cross-category expansion.
Competitive Landscape
BC Doobies sits at rank #4 in July 2026 in BC Pre-Roll, up 3 places YoY from #7, and 4 places better than its April–June three‑month position at #8; despite peaking at #2 in May 2026, the brand ceded two spots since that peak, while category leaders moved unevenly as General Admission held #1 YoY at #1 with a -22.3% sales YoY change and Weed Me edged ahead at #3 with a -6.8% YoY sales shift. In contrast, Back Forty / Back 40 Cannabis advanced from #17 YoY to #2 on +215.2% sales YoY and Good Supply moved from #8 YoY to #5 on +39.2%, indicating that BC Doobies’ rise from #7 to #4 is occurring amid both contraction at the top and aggressive mid‑tier climbs; the pattern implies BC Doobies’ trajectory is upward but at risk of being outpaced by faster‑rising rivals if post‑May share gains do not reaccelerate.
Notable Products
Pink Pavlova Pre-Roll 10-Pack (5g) posted the largest movement in July 2026 with a +70.9% month-over-month surge while holding rank 6, contrasted by Sin N' Juice Pre-Roll 3-Pack (1.5g) dropping -18.7% at rank 3 and Great White Shark Pre-Roll 3-Pack (1.5g) sliding -31.2% at rank 8. White Peach Pre-Roll 3-Pack (1.5g) rose +43.4% to rank 1 and Brazilian Haze Pre-Roll 2-Pack (2g) climbed +28.7% at rank 2, indicating momentum at the top even as select mid-pack SKUs retrenched; four of the top ten are 10-Packs, pointing to value-size pull. Given one sharp gain above +50% alongside two double-digit declines, the mix implies BC Doobies is consolidating demand into larger-pack formats while 3-Pack variability signals a need to rationalize flavors and price tiers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
