.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
BC Doobies has shown a dynamic performance across different provinces, particularly in the Pre-Roll category. In British Columbia, the brand has maintained a strong presence, consistently ranking within the top 30. Notably, there was a noticeable improvement from November to December 2024, where the rank jumped from 23rd to 15th, indicating a significant upward trend in consumer preference. This improvement is accompanied by a substantial increase in sales, highlighting the brand's growing popularity in this market. However, the situation in Ontario paints a different picture. Here, BC Doobies did not make it into the top 30 rankings for any month, reflecting challenges in capturing market share despite a slight recovery in sales from November to December 2024.
Examining the sales trends, BC Doobies' performance in British Columbia seems to be on a positive trajectory, with December 2024 sales figures reaching their highest in the observed period. This suggests effective strategies or product offerings that resonate well with consumers in this region. In contrast, the brand's struggle in Ontario is evident from its failure to break into the top 30 rankings, indicating potential barriers or competitive pressures that need addressing. These contrasting performances across provinces underscore the importance of regional strategies and the need for BC Doobies to adapt its approach to meet the distinct demands and preferences of each market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Doobies has shown a dynamic performance in the last quarter of 2024. Starting at rank 17 in September, BC Doobies improved to 16th in October, experienced a dip to 23rd in November, and then rebounded to 15th in December. This fluctuation indicates a volatile market presence, yet the brand's ability to recover by December suggests resilience. In comparison, Castle Rock Farms maintained a relatively stable position, only dropping from 10th to 13th by December, while Versus consistently hovered around the 12th to 14th ranks. Meanwhile, Pure Sunfarms saw a notable decline, falling out of the top 20 in November before recovering to 16th in December. These shifts highlight the competitive pressure BC Doobies faces, particularly from brands like Castle Rock Farms, which consistently outperform BC Doobies in terms of rank. However, the upward trend in December sales for BC Doobies suggests potential for growth and an opportunity to capitalize on market momentum moving forward.
Notable Products
In December 2024, BC Doobies' top-performing product was Bubblegum Ice Cream Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one rank from November with a notable sales figure of 8887 units. Super Silver Haze Pre-Roll 2-Pack (2g) ranked second, showing a slight decline from its consistent first-place position in September and October. Modified Grapes Pre-Roll 10-Pack (5g) entered the rankings for the first time, securing the third spot. Jean Clouds Van Damme Pre-Roll 10-Pack (5g) improved from fifth place in November to fourth in December. Gas Mask Pre-Roll 5-Pack (2.5g) debuted at fifth place, highlighting a successful entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
