BC Doobies

Data Snapshot: May 04, 2024
BC Doobies Cannabis Brand Logo
$500K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

13

Product Count

SKUs

BC Doobies

Overview

BC Doobies is a Canadian-based brand renowned for offering high-quality pre-rolled cannabis products at reasonable prices. The brand is unique in its scrupulous selection process, with team members traveling throughout British Columbia to source premium craft-grown flowers that are hand trimmed. In partnership with Joint Venture Craft Cannabis (JVCC), BC Doobies steps beyond production, lending assistance to growers seeking to enter the legal cannabis industry and secure Health Canada licensing.
Markets

BC Doobies Locations

Product Trends

BC Doobies Categories

BC Doobies Sales

Market Insights Snapshot

BC Doobies Historical Sales by Category

In British Columbia, BC Doobies has shown a notable upward trajectory in the Pre-Roll category over the first four months of 2024. Starting the year at rank 19 in January, the brand made significant strides, moving up to 14th in February, 10th in March, and finally achieving 7th place by April. This consistent improvement in ranking is accompanied by a steady increase in sales, from $280,192 in January to $495,930 in April, indicating a growing market presence and consumer preference within the province. The brand's ability to climb the ranks in a competitive category highlights its successful strategies and consumer appeal in British Columbia's cannabis market.

Conversely, in Ontario, BC Doobies faced challenges in making a significant impact in the Pre-Roll category during the same period. The brand did not appear in the top 30 rankings for January and February, surfacing only in March at a distant 84th position and slightly falling to 88th in April. This indicates a struggle to capture market share in Ontario’s highly competitive cannabis landscape. The sales numbers, although not provided for the first two months, show a decrease from $98,460 in March to $91,033 in April, suggesting that the brand has yet to resonate with the Ontario consumer base as effectively as it has in British Columbia. This difference in performance across provinces underscores the importance of market-specific strategies for cannabis brands.

Apr-2024 Rank
Pre-Roll
7
88
BC Doobies

Competitive Landscape

In the competitive landscape of the pre-roll category in British Columbia, BC Doobies has shown a notable upward trajectory in its market position, moving from 19th in January 2024 to 7th by April 2024. This rise in rank is indicative of a significant increase in sales, outpacing competitors such as Station House and Spinach, which also showed improvement but not at the pace of BC Doobies. Despite this impressive growth, BC Doobies still trails behind the category leaders Good Supply and Redecan, which have maintained their top 5 positions consistently over the same period. The sales trends suggest that while BC Doobies is gaining ground, the gap in sales volume with the top brands remains substantial, highlighting a competitive but growing market presence. This dynamic shift underscores the brand's increasing popularity and market penetration, positioning BC Doobies as a rising contender in the British Columbia pre-roll market.

BC Doobies market ranking for BC Pre-Roll

BC Doobies

Notable Products

In Apr-2024, BC Doobies saw the White Chocolate Pre-Roll 10-Pack (5g) leading the sales with 4947 units, maintaining its top position from Mar-2024. The Indigo Berry Kush Pre-Roll 2-Pack (2g) followed, improving its rank to second from the third position last month, indicating a growing preference among consumers. The White Fire OG Pre-Roll 10-Pack (5g) made a notable jump to the third rank, despite not being ranked in the previous two months, showcasing a significant resurgence in popularity. Lemon Tree Pre-Roll 10-Pack (5g) slipped to the fourth rank after being the second most popular in Mar-2024, suggesting a shift in consumer choices. Lastly, the Return of the Mac Pre Roll 10-Pack (5g) held steady at the fifth position, indicating consistent sales but limited growth compared to its competitors.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
White Chocolate Pre-Roll 10-Pack (5g)
Pre-Roll
1
4
1
1
Indigo Berry Kush Pre-Roll 2-Pack (2g)
Pre-Roll
5
3
3
2
White Fire OG Pre-Roll 10-Pack (5g)
Pre-Roll
2
>5
>5
3
Lemon Tree Pre-Roll 10-Pack (5g)
Pre-Roll
>5
1
2
4
Return of the Mac Pre Roll 10-Pack (5g)
Pre-Roll
>5
5
4
5
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