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Jun-2024
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Overview
Market Insights Snapshot
BC Doobies has shown a dynamic performance across different states and categories, with significant movements particularly in the Pre-Roll category. In British Columbia, the brand experienced a notable fluctuation in rankings over the past few months, moving from 11th in March 2024 to 17th in June 2024. Despite this decline, BC Doobies managed to secure a position within the top 20, suggesting a resilient presence in the market. Conversely, the sales figures reflect a peak in April 2024, reaching $569,812, before experiencing a downturn. This indicates a potential seasonality or market-specific factors affecting sales performance.
In Ontario, BC Doobies has demonstrated an upward trend in the Pre-Roll category, improving its ranking from 89th in March 2024 to 71st by June 2024. This positive trajectory is complemented by a steady increase in sales, culminating in $134,651 in June 2024. The brand's progress in Ontario highlights its growing acceptance and market penetration in the region. However, the fact that BC Doobies has not made it into the top 30 brands in Ontario suggests there is still significant room for growth and improvement in this market. This performance analysis provides a glimpse into the brand's potential and areas where it could further leverage its strengths.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Doobies has experienced notable fluctuations in rank and sales over the past few months. Starting strong in March 2024 with an 11th place rank, BC Doobies climbed to 7th in April, indicating a significant surge in consumer preference. However, the brand faced a decline to 10th in May and further dropped to 17th in June. This volatility contrasts with the more stable performance of competitors like Simply Bare, which maintained a rank between 14th and 17th, and 1964 Supply Co, which consistently stayed within the top 20. Despite the rank drop, BC Doobies' sales remained relatively strong, peaking in April before a slight decline in June. This suggests that while BC Doobies can capture market share effectively, sustaining it amidst strong competition from brands like SUPER TOAST and 7 Acres remains a challenge. For a deeper dive into these trends and to strategize effectively, more advanced data analysis is recommended.
Notable Products
In June 2024, the top-performing product for BC Doobies was Super Silver Haze Pre-Roll 2-Pack (2g), which climbed to the number one rank from its previous second position in May 2024, achieving sales of 4582 units. White Chocolate Pre-Roll 10-Pack (5g), which had consistently held the top spot from March through May, dropped to the second rank with sales figures of 3572 units. Velvet Haze Pre-Roll 2-Pack (2g) improved its standing, moving up to third place from fourth in May. Indigo Berry Kush Pre-Roll 2-Pack (2g) maintained a consistent presence in the top five, ending June at the fourth rank, a slight drop from its second place in April. White Octane OG Pre-Roll 5-Pack (2.5g) entered the rankings in June, securing the fifth spot.
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