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Apr-2025
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Overview
Market Insights Snapshot
BC Doobies has shown varied performance across different states and categories. In British Columbia, the brand has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 15 brands over the first four months of 2025. Notably, there was a positive shift from 15th place in March to 11th in April, indicating a strengthening position. The sales figures in British Columbia also reflect this upward trend, with a significant increase in April compared to the previous months. This suggests that BC Doobies is gaining traction and possibly expanding its market share within the province's Pre-Roll category.
In contrast, BC Doobies' performance in the Ontario Pre-Roll market has been less robust. The brand has not managed to break into the top 30 rankings, with positions hovering around the 68th to 81st range from January to April 2025. While there was a slight improvement in April, moving from 75th to 69th place, the brand's sales figures in Ontario remain relatively low compared to British Columbia. This indicates potential challenges in capturing a larger market share in Ontario's competitive Pre-Roll segment. Despite these challenges, the incremental improvements in ranking suggest that there might be opportunities for growth if the brand can leverage its strengths effectively in this market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Doobies has experienced notable fluctuations in its ranking, reflecting the dynamic nature of this market. Starting the year in January 2025 at the 12th position, BC Doobies saw a dip in February and March, dropping to 14th and 15th, respectively, before rebounding to 11th in April. This recovery suggests a positive trend in sales performance, aligning with the increase in sales from March to April. In contrast, competitors like Pistol and Paris consistently maintained higher ranks, ranging from 7th to 9th, indicating a strong market presence. Meanwhile, Dab Bods and Castle Rock Farms also showed competitive stability, with Dab Bods fluctuating between 8th and 10th, and Castle Rock Farms improving from 15th to 12th. These insights highlight the need for BC Doobies to strategize effectively to climb the ranks and capture a larger market share amidst strong competition.
Notable Products
In April 2025, Bubblegum Ice Cream Pre-Roll 2-Pack (2g) maintained its position as the top-selling product for BC Doobies, with sales reaching 9,842 units. Banana Krumble Pre-Roll 2-Pack (2g) held steady in the second spot, continuing its strong performance from the previous months. Golden Strawberry Pre-Roll 10-Pack (5g) made a significant leap to third place, up from fifth in March, showcasing a notable increase in popularity. Jean Clouds Van Damme Pre-Roll 10-Pack (5g) slipped slightly to fourth place, while Crash Test Dummy Pre-Roll 10-Pack (5g) rounded out the top five. The rankings indicate a consistent preference for pre-rolls, with minor fluctuations in product popularity month over month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
