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Jul-2025
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Overview
Market Insights Snapshot
BC Doobies has shown significant movement in the Pre-Roll category across different regions, particularly in British Columbia. In this province, the brand has consistently climbed the ranks from 10th place in April 2025 to a stable 5th place by July 2025. This upward trajectory is reflected in their sales figures, which have seen a steady increase over the months, indicating a strong market presence and growing consumer preference. The consistent top 5 ranking in British Columbia suggests that BC Doobies has solidified its position as a leading brand in this category, capturing a significant share of the market.
In contrast, the performance of BC Doobies in Ontario tells a different story. Starting outside of the top 30 in April 2025, the brand made a notable climb to 46th place by July 2025. Although not yet in the top 30, this positive movement indicates that BC Doobies is gaining traction in the Ontario market, albeit at a slower pace compared to British Columbia. The increase in sales from April to July suggests that the brand is beginning to resonate with consumers, which could lead to further improvements in ranking if the current trend continues. The absence from the top 30 in earlier months highlights the competitive nature of the Ontario market and the challenges faced by BC Doobies in establishing a foothold.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, BC Doobies has demonstrated a significant upward trajectory in both rank and sales over the past few months. Starting from the 10th position in April 2025, BC Doobies climbed to the 6th position by May and further improved to the 5th position by June, maintaining this rank in July. This upward movement highlights a robust growth trend, contrasting with competitors like Jeeter, which maintained a stable rank around the 4th position, and Thumbs Up Brand, which consistently held the 3rd position. Meanwhile, Shred experienced a slight decline from the 5th to the 6th position, and Station House remained steady at the 7th position. BC Doobies' rise in rank is accompanied by a notable increase in sales, suggesting a growing consumer preference and market penetration, which could potentially challenge the current standings of its competitors in the near future.
Notable Products
In July 2025, BC Doobies' top-performing product was Bubblegum Ice Cream Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place rank from previous months with sales of 9532. Diamond Dust Pre-Roll 3-Pack (1.5g) emerged as a new contender, securing the second position. White Gummies Pre-Roll 2-Pack (2g) improved its rank to third from fourth in June. Golden Strawberry Pre-Roll 10-Pack (5g) consistently held the fourth position, while Blue Maui Pre-Roll 10-Pack (5g) entered the rankings at fifth. These shifts highlight a dynamic competitive landscape within BC Doobies' Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
