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Aug-2024
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Overview
Market Insights Snapshot
Dab Bods has shown a strong and consistent performance in the Concentrates category in Alberta, maintaining a solid second place ranking from May through August 2024. This stability indicates a loyal customer base and effective product offerings. However, in the Pre-Roll category, the brand experienced a decline from fourth to eighth place over the same period, suggesting increased competition or shifting consumer preferences. In British Columbia, Dab Bods faced a downward trend in the Pre-Roll category, dropping from sixth to twenty-second place, which could be a cause for concern. The Vapor Pens category in British Columbia also saw Dab Bods fall out of the top 30 entirely by July 2024, highlighting a significant challenge in maintaining market share.
In Ontario, Dab Bods demonstrated gradual improvement in the Flower category, moving from ninetieth to eighty-first place between May and August 2024, which indicates a positive trajectory albeit from a lower starting point. The Pre-Roll category in Ontario remained relatively stable, with Dab Bods hovering around the mid-twenties in ranking, showing neither significant gains nor losses. However, the Vapor Pens category in Ontario presented a declining trend, with the brand slipping from thirty-eighth to forty-seventh place over the same period. This mixed performance across different categories and regions underscores the varying market dynamics and competitive pressures Dab Bods faces.
Competitive Landscape
In the Alberta Pre-Roll category, Dab Bods experienced notable fluctuations in its ranking and sales performance from May to August 2024. Dab Bods maintained a strong position at rank 4 in May and June, but saw a decline to rank 5 in July and further to rank 8 in August. This downward trend in rank is significant, especially when compared to competitors like Good Supply, which consistently held a stable rank of 7 before dropping to 9 in August, and Back Forty / Back 40 Cannabis, which fluctuated but ultimately improved to rank 7 in August. Meanwhile, Weed Me showed an upward trend, moving from rank 9 in May to a consistent rank 6 in July and August. Despite Dab Bods' initial strong sales, the decline in rank suggests increasing competition and potential challenges in maintaining market share. This competitive landscape highlights the importance for Dab Bods to innovate and strategize effectively to regain its higher ranking and boost sales performance.
Notable Products
In August 2024, the top-performing product from Dab Bods is 60s - Motor Breath Double Infused Pre-Roll 3-Pack (1.5g), maintaining its first-place ranking for four consecutive months despite a decrease in sales to 8606 units. Electric Dartz - Pineapple Express Pre-Roll 10-Pack (4g) holds steady in second place with a slight increase in sales from the previous month, reaching 6337 units. Indica Milled (10g) debuts in the rankings at third place with notable sales of 5724 units. Manic Mango Milled Flower (10g) climbs to fourth place, showing consistent improvement from May to August. Grape Ape Resin Infused Pre-Roll 3-Pack (1.5g) drops to fifth place, although it still demonstrates a steady sales trend with 5063 units sold in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
