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Jun-2024
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Overview
Market Insights Snapshot
Dab Bods has demonstrated a strong performance in the Concentrates category in Alberta, climbing from a rank of 7 in March 2024 to an impressive rank of 2 by May and June 2024. This upward trend is accompanied by a significant increase in sales, indicating solid market penetration and consumer preference. Conversely, in the Vapor Pens category, the brand has seen a decline, moving from rank 24 in March to 29 in June, suggesting challenges in maintaining a competitive edge in this segment. The Pre-Roll category, however, remains a stronghold for Dab Bods in Alberta, consistently holding a top 10 position and reflecting robust consumer demand.
In British Columbia, Dab Bods has experienced notable volatility across categories. Their Pre-Roll category showed a promising rise to rank 6 in May 2024 but dropped to rank 12 in June, indicating fluctuating market dynamics. Meanwhile, the Vapor Pens category has seen Dab Bods hovering around the 30th rank, with a slight improvement in April and May but falling back to rank 29 in June. In Ontario, the brand's Flower category has shown a gradual improvement, moving from rank 96 in March to 87 in June, suggesting a slow but steady growth. However, the Vapor Pens category in Ontario has seen a decline, with the brand falling out of the top 30 by June 2024, highlighting potential areas for strategic improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Dab Bods has shown a notable improvement in its market position over the past few months. Starting at rank 6 in March 2024, Dab Bods experienced a slight dip to rank 7 in April but quickly rebounded to rank 5 in May and maintained this position in June. This upward trend indicates a positive reception and growing consumer preference for Dab Bods' products. In contrast, Good Supply and Shred have seen more stable but less dynamic movements, with Good Supply dropping from rank 5 to 7 and Shred consistently holding the 4th position. Meanwhile, Spinach has shown strong performance, climbing from rank 4 to 2 and then stabilizing at rank 3. Back Forty / Back 40 Cannabis also demonstrated significant growth, moving from rank 9 to 6. These shifts highlight a competitive but dynamic market where Dab Bods is successfully gaining traction, potentially at the expense of more established brands.
Notable Products
In June 2024, the top-performing product for Dab Bods was 60s - Motor Breath Double Infused Pre-Roll 3-Pack (1.5g), maintaining its first-place ranking from May. Electric Dartz - Pineapple Express Pre-Roll 10-Pack (4g) climbed to the second position, up from fourth place in May, with notable sales of 6790 units. Grape Ape Resin Infused Pre-Roll 3-Pack (1.5g) consistently held the third spot across the past four months. Widows Blood Infused Pre-Roll 3-Pack (1.5g) saw a drop to fourth place in June, down from second in May. A new entry, Electric Dartz - Pineapple Express Pre-Roll 10-Pack (3.5g), secured the fifth position in June.
Top Selling Cannabis Brands
