Market Insights Snapshot
In Alberta, Dab Bods has shown varying performances across different categories. In the Concentrates category, the brand has consistently stayed within the top 10, albeit with a slight drop in ranking from 5th to 7th place between August and November 2023. The Pre-Roll category also saw Dab Bods maintain a steady 7th place ranking. However, the Flower category saw a concerning dip from 17th to 22nd place, hinting at a need for improvement. The Vapor Pens category also experienced a significant drop from 9th to 16th place, indicating increased competition in this category.
In British Columbia, Dab Bods' performance was less consistent. The Concentrates category saw the brand outside the top 20, with a rank of 55th and 58th in September and November respectively. The Pre-Roll category showed a slight downward trend, moving from 11th to 16th place. The Vapor Pens category, however, saw a positive movement from 22nd to 18th place. In Ontario, the brand's performance in the Flower category was not within the top 20, while in the Concentrates category, it fluctuated around the 40th place. The Pre-Roll and Vapor Pens categories saw Dab Bods maintaining a rank in the early to mid-20s. In Saskatchewan, the brand failed to make the top 20 in the Flower and Pre-Roll categories, but showed some promise in the Concentrates and Vapor Pens categories, with rankings fluctuating around the 10th and 30th places respectively.
In the Pre-Roll category in Alberta, Dab Bods has maintained a steady position, ranking 7th or 8th over the last four months. However, its sales have been gradually declining, suggesting a need for strategic changes to boost its market performance. Dab Bods' main competitors include Good Supply, Back 40 Cannabis, Shred, and BoxHot. Good Supply, despite a drop in rank from 3rd to 5th, has consistently outsold Dab Bods, while Back 40 Cannabis, maintaining a rank above Dab Bods, has seen a similar downward trend in sales. Shred, despite a drop in rank and sales, still outsells Dab Bods. Lastly, BoxHot, ranking below Dab Bods, has shown a recent upward trend in sales, potentially threatening Dab Bods' position in the future.
In November 2023, Dab Bods' top-performing product was the Grape Ape Resin Infused Pre-Roll 3-Pack (1.5g), maintaining its top position from previous months. Following closely, the Blueberry Resin Infused Pre-Roll 3-Pack (1.5g) secured the second position, a rank it held since September 2023. The third best-selling product was the Berry Special Variety Resin Infused Pre-Roll 3-Pack (1.5g), which has also consistently held its rank for the past three months. Interestingly, the Harvest Special Infused Pre-Roll 3-Pack (1.5g) entered the top four this month, while the Hawaiian FSE Shatter Cartridge (1g) fell to fifth place. Notably, the Grape Ape Resin Infused Pre-Roll 3-Pack (1.5g) sold 9,520 units in November, indicative of strong customer preference for this product.