Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the province of Alberta, Dab Bods has exhibited a noteworthy performance across various cannabis categories, with its most significant presence in the Pre-Roll, Concentrates, Flower, and Vapor Pens markets. The brand's ranking in the Pre-Roll category saw a slight decline from 7th in January to 9th in April 2024, despite maintaining relatively high sales, suggesting a fiercely competitive market. Conversely, in the Concentrates category, Dab Bods experienced a positive trend, climbing from the 11th position in January to 6th by April, which is indicative of growing consumer preference for their concentrates in Alberta. However, their standing in the Flower and Vapor Pens categories showed less movement, with rankings in the Flower category experiencing a slight fluctuation and ending slightly lower in April, and Vapor Pens rankings also decreasing, which could reflect a challenge in these segments amidst Alberta's competitive cannabis market landscape.
Meanwhile, in British Columbia and Ontario, Dab Bods' performance varied significantly across categories and provinces. In British Columbia, the brand's Pre-Roll products enjoyed a notable rise in April, moving up to the 12th rank from the 18th in March, alongside an impressive sales increase. This suggests a strong recovery and growing consumer interest in their Pre-Roll offerings. However, their Vapor Pens struggled to make a significant impact, hovering around the bottom of the top 30 rankings, which might indicate a need for strategic adjustments in this category within the British Columbia market. In Ontario, Dab Bods faced challenges in establishing a strong foothold in the Flower and Vapor Pens categories, with rankings outside the top 30 until recently showing marginal improvement. The Pre-Roll category in Ontario, however, tells a different story, with Dab Bods maintaining a position within the top 30, despite a slight drop in rankings over the months, pointing towards a resilient demand for their Pre-Roll products amidst stiff competition.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Dab Bods has experienced a fluctuating position in terms of rank and sales over the observed months. Initially ranked 7th in January 2024, Dab Bods slightly improved to 6th in February, before dropping to 9th by April. This shift indicates a challenging market, with competitors like Back Forty / Back 40 Cannabis and Pure Sunfarms showing stronger performance and consistency in rankings, moving from 5th to 7th and 11th to 8th respectively, over the same period. Notably, Tasty's (CAN) and Space Race Cannabis have also shown significant upward movement in rankings, indicating a competitive shift that could impact Dab Bods' market position. The trend suggests that while Dab Bods remains a significant player in the Alberta Pre-Roll market, it faces increasing competition from both established brands and emerging players, highlighting the need for strategic adjustments to maintain or improve its market standing.
Notable Products
In April 2024, Dab Bods saw Widows Blood Infused Pre-Roll 3-Pack (1.5g) leading the sales chart with 6,828 units sold, marking its debut at the top of the rankings. Following closely, Grape Ape Resin Infused Pre-Roll 3-Pack (1.5g), a consistent performer, secured the second position, down from its previous high ranks but still showing strong sales. Sweet Island Coconut Infused Pre-Roll 3-Pack (1.5g), which was the top seller in February and March, slipped to the third spot, indicating a shift in consumer preferences. Baja Banana Infused Pre-Roll 3-Pack (1.5g) maintained a steady presence by ranking fourth, consistent with its previous month's performance. Blueberry Resin Infused Pre-Roll 3-Pack (1.5g) rounded out the top five, experiencing a slight dip from its earlier positions, showcasing the competitive nature of the market and the varying consumer tastes within the Dab Bods brand.