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Aug-2025
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Overview
Market Insights Snapshot
In the realm of cannabis concentrates, Dab Bods has maintained a steady presence in Alberta, consistently holding the second position from May to August 2025. This stability is noteworthy, especially considering the slight fluctuation in sales figures, which saw a dip in June and July before rebounding in August. In British Columbia, Dab Bods experienced a more dynamic performance, climbing from fifth to third place in June, but settling at fourth by August. Meanwhile, in Ontario, the brand saw a gradual decline in its rankings, moving from 13th to 15th place over the same period. This suggests a more competitive landscape in Ontario's concentrates market.
When examining the pre-roll category, Dab Bods has shown remarkable consistency in Alberta, maintaining the eighth spot throughout the summer months, with a notable sales peak in August. In contrast, their performance in British Columbia exhibited some fluctuation, with the brand moving from 10th to 9th in June, dropping to 11th in July, and returning to 10th in August. Ontario's pre-roll market posed challenges as well, with Dab Bods slipping from 19th to 21st place by August. Interestingly, in the flower category, Dab Bods did not make the top 30 in Alberta and only entered the rankings in Ontario in June, peaking at 85th place in July before dropping slightly in August. This indicates potential areas for growth and strategic focus for the brand, especially in the competitive flower market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Dab Bods consistently maintained its 8th rank from May to August 2025, showcasing stability in its market position. Despite this steadiness, Dab Bods faces intense competition from brands like Back Forty / Back 40 Cannabis and Castle Rock Farms, both of which consistently ranked higher at 7th and 6th positions, respectively, throughout the same period. Notably, Castle Rock Farms demonstrated a significant upward sales trajectory, culminating in a substantial increase by August 2025, which could potentially threaten Dab Bods' market share if the trend continues. Meanwhile, 1964 Supply Co showed a notable climb from 16th to 9th place, indicating an aggressive push in the market that Dab Bods must watch closely. While Dab Bods experienced a slight fluctuation in sales, peaking in August 2025, the brand must strategize to enhance its competitive edge amidst these dynamic shifts in the Alberta Pre-Roll market.
Notable Products
In August 2025, the top-performing product for Dab Bods was the 60s Blue Lobster Double Infused Pre-Roll 3-Pack, which maintained its first-place ranking consistently since May. Following closely was the 50's Sour Blueberry Triple Infused Pre-Roll 3-Pack, which climbed from fifth place in May to second place in August with sales reaching 6722 units. The 50's Pink GOAT Infused Pre-Roll 3-Pack, although dropping to third place, remained a strong performer. The Electric Dartz Pineapple Express Pre-Roll 10-Pack held steady in fourth place since its introduction in July. The 60s Hawaiian Plushers Double Infused Pre-Roll 3-Pack, despite dropping in rank from third in May to fifth in August, continued to show steady sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
