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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Dab Bods leaned into a Pre-Roll-led mix where Pre-Roll held 66.80% share with 18.49% year-over-year growth and a 5.03% month-over-month lift, while Concentrates expanded to 26.47% share on 87.30% year-over-year and 8.99% month-over-month gains; Flower, though only 6.64% share, spiked 43.43% month-over-month alongside 8.59% year-over-year. Average price declined 0.98% year-over-year to $26.40 as Pre-Roll averaged 24.98 and Concentrates 29.25, and Dab Bods ranked 8 in Pre-Roll in Alberta. The pattern implies a volume-accretive strategy anchored in Pre-Roll, with outsized momentum in Concentrates and a tactical Flower rebound that could rebalance mix if the 43.43% month-over-month surge persists.
With brand sales up 29.31% year-over-year but down 29.88% versus 24 months, the mix tilt toward a 66.80% Pre-Roll share and an 87.30% year-over-year rise in Concentrates suggests a positioning shift toward repeatable, price-accessible formats driving traffic while premium-adjacent segments lift basket size. Holding rank 8 in Alberta Pre-Roll amid a 5.03% month-over-month and 18.49% year-over-year category lift indicates stable core relevance, while the 43.43% month-over-month recovery in Flower at a 32.48 average price points to a testable upsell lane; taken together, the pattern implies Dab Bods is trading off some price to consolidate share in high-repeat segments while using Concentrates and Flower to diversify margin.
Competitive Landscape
Dab Bods sits at rank #8 in AB Pre-Roll for October 2026, improving 2 positions from #10 year over year and jumping 8 spots from #16 three months ago; meanwhile category leadership reshuffled with Back Forty / Back 40 Cannabis rising from #3 to #1 and General Admission slipping from #1 to #2 alongside a -45.7% YoY sales change. Competitive heat is intensifying mid-pack as Thumbs Up Brand surged from #19 to #3 and Nugz (Canada) moved from #20 to #4, while Shred advanced from #11 to #5; in contrast, Dab Bods remains below its peak of #2 from January 2025 despite the recent 8-rank quarter-on-quarter climb. The pattern implies Dab Bods is recovering share positionally but faces upward pressure from faster-rising challengers, so maintaining single-digit rank will likely require defending against brands that have posted double-digit rank gains and triple-digit YoY growth.
Notable Products
Dab Bods leans on a concentrated lineup in October 2026, with the top 10 products accounting for 46.4% of sales and the leading item, 60s- Blue Lobster Double Infused Pre-Roll 3-Pack (1.5g), at 9.1%. That concentration sits alongside 19.2% of sales from products launched in the last six months, so most of its sales ride on a relatively small core plus recent additions.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
