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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Dab Bods concentrated 70.42% of sales in Pre-Roll, where year-over-year sales fell 20.87% but month-over-month ticked up 2.14%, while Concentrates held 24.88% share with a 31.54% year-over-year increase yet a 10.37% month-over-month decline. Flower remained a small 4.45% share with 8.11% year-over-year growth but a 14.00% month-over-month drop, and legacy long-tail items like Tincture & Sublingual shrank to 0.25% share with an 89.16% year-over-year decline and a 50.24% month-over-month contraction; Vapor Pens compressed further to 0.01% share with a 98.66% year-over-year fall and a 91.44% month-over-month drop. With average price down 7.10% year over year to $25.69 and brand sales down 12.98% year over year, the pattern implies a deliberate tilt toward defending Pre-Roll volume while allowing subscale formats to wind down in order to fund growth bets in Concentrates despite near-term month-over-month volatility.
The mix shift suggests Dab Bods is anchoring distribution and shelf presence around Pre-Roll to stabilize rank, evidenced by a Pre-Roll placement around rank 13 in Alberta while leaning on Concentrates as a counter-cyclical growth engine, given the 31.54% year-over-year lift despite the 10.37% month-over-month pullback. The divergence—Pre-Roll’s 2.14% month-over-month gain alongside Flower’s 14.00% month-over-month decline—signals a prioritization of formats with faster repeat velocity, and the steep share compression in Tincture & Sublingual (0.25% share) and Vapor Pens (0.01% share) points to de-listing or SKU rationalization rather than temporary demand noise. Net, the brand’s positioning is coalescing around value-leaning inhalables—lower average price alongside higher-share Pre-Roll and scaling Concentrates—intended to preserve market relevance during category price compression while selectively reallocating shelf space away from low-yield niches.
Competitive Landscape
Dab Bods sits at rank #28 in ON Pre-Roll for May 2026, down 6 positions year over year from #22 and 3 spots below its February–April baseline of #25, while still trailing its historical peak of #15 reached in February 2025; meanwhile, Back Forty / Back 40 Cannabis climbed from #3 to #1 with 66.8% YoY sales growth and General Admission slipped from #1 to #2 amid a 13.6% YoY sales decline, indicating share consolidation at the top as Dab Bods loses rank corridors in the 20s. Compared with three months ago Dab Bods fell 3 ranks (from #25 to #28) while Jeeter edged up from #2 to #3 despite a 48.4% YoY sales drop, and Thumbs Up Brand advanced from #7 to #4 on 40.6% YoY growth, implying Dab Bods’ downward rank drift is more about relative momentum than absolute demand and that reclaiming a top‑20 position will require intercepting faster‑rising competitors rather than chasing the category leaders; the category’s dollar concentration at the top means each lost rank now likely corresponds to a larger revenue gap than in February 2025.
Notable Products
BC Green Crack Live Whipped Diamonds (1.2g) posted the steepest decline at -10.7% month over month in May 2026 while sliding to rank 6, contrasting with Widows Blood Distillate Infused Pre-Roll 3-Pack (1.5g) up 30.0% to rank 4. The 60s- Blue Lobster Double Infused Pre-Roll 3-Pack (1.5g) held rank 1 with a modest +2.4% and the 50's - Pink GOAT Infused Pre-Roll 3-Pack (1.5g) rose +6.0% at rank 3, indicating Pre-Roll momentum against a weakening Concentrates outlier. With seven of the top ten SKUs in Pre-Rolls and Electric Dartz variants spanning ranks 5, 7, and 8, the mix leans into multi-pack infused and super-slim formats over single-gram Concentrates, implying Dab Bods is consolidating around repeatable Pre-Roll velocity rather than higher-ticket dab formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
