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Jun-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Castle Rock Farms concentrated 63.88% of sales in Pre-Roll, where year-over-year revenue fell 11.67% and month-over-month slipped 0.64%, while Flower, at 19.64% share, declined 31.41% YoY and 9.68% MoM. Vapor Pens expanded to 16.47% share with a 6.53% MoM increase but no YoY baseline, and the average price across the brand decreased 7.05% YoY to $36.07 even as Pre-Roll pricing sat lower at $31.60 and Flower remained higher at $77.14. With a Pre-Roll rank of 6 in Alberta and Pre-Roll still the majority mix, the pattern implies the brand is overexposed to a softening primary category while relying on a smaller, growing Vapor Pens segment to stabilize near-term share.
The shift toward a 16.47% Vapor Pens mix alongside a 0.64% MoM Pre-Roll contraction and a 9.68% MoM Flower pullback suggests the brand is gradually rotating capacity and demand toward formats with steadier momentum and lower price points relative to Flower. Given a 31.41% YoY Flower decline versus an 11.67% YoY Pre-Roll decline and a 6.53% MoM Vapor Pens gain, the positioning implication is to lean into value-forward inhalables to protect rank 6 in Alberta while reducing dependency on premium-priced Flower that is eroding faster than the core Pre-Roll base.
Competitive Landscape
Castle Rock Farms sits at rank #6 in AB Pre-Roll in June 2026, down 1 position from #5 year over year but 2 positions lower than its #4 placement three months ago; the brand is also 4 spots off its peak at #2 in November 2025, indicating slippage within the top tier. Meanwhile, General Admission held #1 both this year and last despite a 21.97% year-over-year sales decline, and Back Forty / Back 40 Cannabis climbed from #6 to #2 with a 64.01% year-over-year sales increase, outpacing Castle Rock Farms' recent downward rank drift. With Space Race Cannabis slipping from #2 to #5 alongside a 37.41% sales contraction and Spinach advancing from #7 to #4 despite a 3.92% decline, the pattern points to rank being redistributed by mixed competitor contractions and selective gains, implying Castle Rock Farms’ trajectory toward #6 is more about missed momentum capture than absolute market contraction.
Notable Products
Pink Grapes Pre-Roll 20-Pack (10g) posted the steepest decline in June 2026, down 26.9% and sitting at rank 8, while Gastropop Live Resin & Diamond Infused Blunt (1g) also contracted 18.3% at rank 10. In contrast, Pick Me Up Pre-Roll 10-Pack (5g) inched up 3.0% to hold rank 1, and Tropical Storm Infused Pre-Roll 5-Pack (2.5g) climbed 29.6% at rank 4, indicating gains are concentrated at the value and smaller-pack end. With seven of the top ten as Pre-Rolls, the category concentration is high, but the mix tilts away from premium infused blunts as Glazed Apricot fell 9.6% at rank 5 while non-infused Pre-Roll leaders held or advanced. The pattern implies Castle Rock Farms is skewing volume toward everyday Pre-Rolls and select disposables rather than premium infused formats, signaling a price-sensitive product strategy for the near term.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
