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Apr-2025
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Overview
Market Insights Snapshot
Castle Rock Farms has shown a dynamic performance across various categories and provinces, with notable trends in both the Flower and Pre-Roll segments. In Alberta, the brand maintained a strong presence in the Flower category, ranking consistently at 11th place in March and April 2025, despite a dip to 13th in February. This stability in ranking is complemented by a substantial increase in sales from February to March, suggesting a positive reception in the market. Meanwhile, in the Pre-Roll category, Castle Rock Farms improved its position from 11th in January to 8th by March and April, indicating a growing preference for their products in this segment. The brand's performance in British Columbia presents a different picture, with Flower category rankings improving from 63rd in January to 47th in April, showing gradual but promising progress. However, their Pre-Roll rankings saw a slight decline in April, suggesting potential challenges in maintaining momentum.
The performance in Ontario reveals a more challenging landscape for Castle Rock Farms, especially in the Flower category where the brand did not make it into the top 30 until April, ranking 88th. This indicates an opportunity for growth and market penetration. In contrast, the Pre-Roll category in Ontario showed a positive trajectory, with rankings climbing from 91st in January to 59th by April. This upward trend in Pre-Roll sales suggests a growing consumer base and increased brand recognition in this category. Overall, while Castle Rock Farms has shown strength in certain areas, the varied performance across categories and provinces highlights both the successes and areas for potential improvement as they navigate the competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Castle Rock Farms has demonstrated a notable upward trajectory in its market position over the first four months of 2025. Starting the year ranked 11th, Castle Rock Farms improved its rank to 8th by March and maintained this position in April. This upward movement is indicative of a positive trend in sales performance, with Castle Rock Farms experiencing a consistent increase in sales from January to April. In contrast, Back Forty / Back 40 Cannabis experienced fluctuations, dropping from 5th to 7th in February before recovering slightly to 6th in April. Meanwhile, Dab Bods saw a decline from 2nd in January to 7th by March, indicating a potential opportunity for Castle Rock Farms to capture more market share. Additionally, Weed Me and Shred maintained relatively stable positions but did not exhibit the same upward momentum as Castle Rock Farms, suggesting that Castle Rock Farms is effectively leveraging market dynamics to enhance its competitive standing.
Notable Products
In April 2025, Castle Rock Farms' top-performing product was the Pick Me Up Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its number one ranking for the third consecutive month, with a notable sales figure of 11,082. The Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) held steady at the second position, consistent with its ranking from February and March. Gastropop Pre-Roll 10-Pack (5g) remained in third place, showing a steady increase in sales over the months. Triangle Octane (14g) in the Flower category also retained its fourth position, indicating stable performance. HGH Pre-Roll 10-Pack (3.5g) re-entered the rankings in April at fifth place, after being absent in February, showing a recovery in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
