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Nov-2025
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Overview
Market Insights Snapshot
Castle Rock Farms has shown varied performance across different categories and regions. In Alberta, the brand's Flower category maintained a consistent ranking of 9th in both October and November 2025, showing a recovery from a dip in September. This suggests a steady demand for their Flower products in this region. On the other hand, their performance in the Pre-Roll category remained strong, holding the 2nd position for two consecutive months, which indicates robust consumer preference and market presence. The brand's ability to sustain high rankings in these categories highlights its competitive edge in the Alberta market, even as sales figures fluctuate.
In contrast, the performance of Castle Rock Farms in British Columbia and Ontario presents a different narrative. In British Columbia, their Flower category experienced a significant drop, failing to make the top 30 in November 2025 after ranking 66th in October. This decline might indicate challenges in market penetration or consumer preference shifts. The Pre-Roll category, however, showed a slight recovery, moving from 30th in October to 19th in November, suggesting potential for growth. Meanwhile, in Ontario, Castle Rock Farms remained outside the top 30 in both categories throughout the observed months. This consistent lower ranking could point to stronger competition or a need for strategic adjustments in these markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Castle Rock Farms has demonstrated resilience and adaptability, maintaining a strong presence in the market. Over the months from August to November 2025, Castle Rock Farms improved its rank from 3rd to 2nd place, indicating a positive trend in its market position. This upward movement is particularly notable when compared to Space Race Cannabis, which experienced a decline from 2nd to 4th place over the same period. Meanwhile, General Admission consistently held the top spot, showcasing a robust market dominance. Back Forty / Back 40 Cannabis also showed competitive strength, fluctuating between 3rd and 4th positions. The strategic positioning of Castle Rock Farms, amidst these dynamic shifts, suggests a strong brand appeal and effective market strategies that have allowed it to climb the ranks and potentially increase its sales, even as competitors experience varying degrees of success.
Notable Products
In November 2025, Castle Rock Farms' top-performing product was the Pick Me Up Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its position as the number one product for four consecutive months, with sales reaching 10,024 units. The Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) regained its second-place ranking after briefly dropping to third in October. The Lemon Cherry Diamond Infused Pre-Roll 3-Pack (1.5g) consistently held the third position, showing stable performance. Notably, the Pink Grapes Pre-Roll 20-Pack (10g) slipped to fourth place after debuting at second in October. The Gastropop Pre-Roll 10-Pack (5g) entered the rankings in fifth place, indicating a resurgence in popularity after being unranked in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
