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Apr-2024
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Overview
Market Insights Snapshot
In Alberta, Castle Rock Farms has shown a notable presence in the Pre-Roll category, maintaining a position within the top 20 from January to April 2024. Their rankings slightly fluctuated from 15th in January to 20th in February, before stabilizing at 16th in March and April. This consistency indicates a solid performance and a steady demand for their Pre-Roll products in the Alberta market. However, their Flower category in Alberta tells a different story, with the brand not making it into the top 30 until April, where it debuted at rank 81. This stark contrast between their Pre-Roll and Flower offerings could suggest a strategic focus or a difference in consumer preference within the province.
Meanwhile, in British Columbia, Castle Rock Farms experienced a mix of ups and downs across both categories. The Flower category saw a gradual improvement in rankings from 58th in January to 45th in February and 47th in March, before experiencing a significant drop to 66th in April. This decline might reflect changing market dynamics or increased competition within the Flower category. On the other hand, the Pre-Roll category in British Columbia showed more stability and strength, maintaining a rank within the top 25 from January to April. The slight variations in ranking, from 21st in January to 24th in February, then improving to 20th in March and April, demonstrate a consistent demand for their Pre-Rolls. The performance in British Columbia, especially in the Pre-Roll category, contrasts with their struggle to maintain a strong position in the Flower category, highlighting differing market strengths across categories and provinces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Castle Rock Farms has experienced fluctuations in its market position, indicating a dynamic competition among leading brands. Initially ranked 15th in January, Castle Rock Farms saw a dip to 20th in February, before climbing back to 16th in March, and stabilizing at 16th in April. This rollercoaster in rankings highlights the brand's resilience amidst fierce competition. Notably, Simply Bare has consistently outperformed Castle Rock Farms, securing a higher rank and showing a stronger upward trend, finishing at 14th in April. Conversely, PIFF, despite its higher rank in January and March, fell below Castle Rock Farms in April, showcasing the volatile nature of consumer preferences. Broken Coast and Sticky Greens also present as notable competitors, with Broken Coast making significant gains to reach 15th in April, directly challenging Castle Rock Farms. This competitive analysis underscores the importance of strategic positioning and adaptive marketing strategies for Castle Rock Farms to enhance its market share and consumer base in the evolving Alberta Pre-Roll market.
Notable Products
In April 2024, Castle Rock Farms saw the HGH Pre-Roll 10-Pack (3.5g) leading their sales with 6214 units sold, maintaining its top position from the previous month. Following closely, the Pick Me Up Pre-Roll 10-Pack (5g) held the second rank, consistent with its performance in March. The Gold Drops Infused Pre-Roll 3-Pack (1.5g) secured the third spot again, indicating stable consumer preference. Notably, the Animal Face Pre-Roll 10-Pack (5g) climbed into the fourth rank, marking a significant improvement as it was not ranked in the previous month. Conversely, the Watermelon Gushers Pre-Roll (0.5g) experienced a slight dip, moving down to the fifth position from its fourth rank in March.
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