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Dec-2024
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Overview
Market Insights Snapshot
Castle Rock Farms has demonstrated notable performance shifts across different categories and regions in recent months. In Alberta, the brand has shown a significant upward trajectory in the Flower category, moving from a rank of 52 in September 2024 to 21 by December 2024. This improvement suggests a growing consumer preference or successful marketing strategies in this region. Conversely, their performance in the Pre-Roll category in British Columbia remained relatively stable, maintaining a top 10 position until a slight drop to rank 13 in December. This consistent high ranking indicates a strong foothold in the Pre-Roll market in British Columbia, despite minor fluctuations.
Meanwhile, in Ontario, Castle Rock Farms has struggled to break into the top tier, with their Pre-Roll category consistently hovering around the 95th rank from September through December 2024. This persistent low ranking highlights challenges the brand may face in penetrating the Ontario market or competing effectively against other brands. Interestingly, while they have not been in the top 30 for the Flower category in British Columbia, their sales in Alberta have surged, with December 2024 sales reaching over 280,000 CAD. This suggests a strategic focus or a more favorable market environment in Alberta, contrasting with their performance in other provinces.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Castle Rock Farms has demonstrated a remarkable upward trajectory in its market position from September to December 2024. Initially absent from the top 20 rankings in September and October, Castle Rock Farms surged to the 12th position in November and further improved to the 11th position by December. This significant climb in rank is indicative of a robust increase in sales, outpacing competitors such as Pure Sunfarms, which saw a decline from 11th to 13th place during the same period. Meanwhile, brands like 1964 Supply Co and Good Supply maintained relatively stable positions, with 1964 Supply Co improving slightly but still trailing behind Castle Rock Farms by December. This upward momentum for Castle Rock Farms suggests a growing consumer preference and effective market strategies, positioning them as a formidable player in the Alberta Pre-Roll market.
Notable Products
In December 2024, Castle Rock Farms saw Pick Me Up Pre-Roll 10-Pack (5g) rise to the top position with impressive sales of 8336 units, marking a significant jump from its second-place ranking in November. Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) slipped to second place, despite maintaining the top spot for three consecutive months prior. Gold Drops Infused Pre-Roll 3-Pack (1.5g) held steady at third place, showing consistent performance over the last few months. HGH Pre-Roll 10-Pack (3.5g) dropped to fourth place, continuing a downward trend from its second-place ranking in October. Notably, Triangle Octane Pre-Roll 5-Pack (2.5g) entered the rankings in December, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
