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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Castle Rock Farms’ category mix concentrated in Pre-Roll at 50.0% share with a rank of 13 in Alberta, while Flower held 25.1% share and Vapor Pens 24.9%. Pre-Roll sales contracted by 41.7% year over year and 17.3% month over month, and Flower declined 19.0% YoY and 5.4% MoM, versus Vapor Pens slipping 9.0% MoM with no YoY baseline, collectively aligning with a brand-level sales change of -14.4% YoY and a 3.9% YoY rise in average price. The pattern implies overexposure to a contracting Pre-Roll base and a price mix shift that is not offsetting volume loss, with category balance split roughly 50/25/25 amplifying downside when the largest bucket retrenches.
The shift away from Pre-Roll volume alongside smaller MoM declines in Flower (-5.4%) and Vapor Pens (-9.0%) indicates that Castle Rock Farms’ positioning is tethered to a weakening lead category while premium-weighted Flower at an $81.51 average draws higher ticket but insufficient throughput. With Pre-Roll down 41.7% YoY versus brand sales down 14.4% YoY, concentration risk is evident, and the 13th-place rank in Alberta suggests mid-tier visibility vulnerable to further share erosion if mix remains unchanged. This implies the brand’s near-term leverage comes from recalibrating assortment toward steadier Flower and Vapor Pens to reduce volatility and stabilize rank as Pre-Roll softness persists.
Competitive Landscape
Castle Rock Farms sits at rank #13 in AB Pre-Roll in September 2026, down 9 positions from #4 year over year and 7 spots below its June 2026 mark of #6; the brand is also 11 places off its peak rank of #2 from November 2025, indicating a material loss of shelf velocity relative to earlier periods. In contrast, Back Forty / Back 40 Cannabis rose from #3 to #1 while growing sales 26.2% year over year, and Thumbs Up Brand climbed from #19 to #4 with 146.9% YoY sales growth, whereas General Admission held near the top at #2 despite a 27.9% YoY sales decline. The combination of a 9-rank YoY slide and a 7-rank drop since June 2026, alongside rivals advancing multiple positions, implies Castle Rock Farms is ceding distribution or velocity to faster-moving competitors and must counter with sharper assortment or pack-price tactics to stabilize share.
Notable Products
The steepest movement in September 2026 was a decline: Pick Me Up Live Resin Disposable (1g) at rank 1 fell 16.2% month over month while Pick Me Up Pre-Roll 10-Pack (5g) at rank 3 dropped 15.8%, signaling pressure on Castle Rock Farms’s flagship formats at the very top of the chart. Four of the top ten are Pre-Roll SKUs, but within that cluster the Tropical Storm Infused Pre-Roll 5-Pack (2.5g) at rank 9 plunged 47.5% while Unicorn Cke Live Rosin & Diamond Infused Blunt 2-Pack (2g) in rank 7 inched up 1.4%, indicating fragmentation inside the infused segment rather than broad category weakness; this mix implies the brand’s commercial direction hinges on stabilizing hero items while pruning underperforming flavors in multipack Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
