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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Castle Rock Farms concentrated 44.25% of October 2026 sales in Pre-Roll, 29.99% in Vapor Pens, and 25.77% in Flower, while Pre-Roll volume contracted sharply year over year by 53.32% and month over month by 29.91%. Flower also retreated with a 28.79% year-over-year decline and a 20.98% month-over-month dip, and Vapor Pens fell 11.05% month over month without a year-over-year comp, indicating recent pressure rather than a long-cycle erosion. With an average price down 11.05% year over year to $38.61 and total brand sales down 23.65% year over year, the mix is shifting away from higher-velocity Pre-Rolls and toward a split between Vapor Pens and Flower, implying margin reliance on premium Flower (average price 88.07) even as Pre-Roll softness weighs on throughput.
These shifts imply Castle Rock Farms is migrating from a volume-led profile toward a higher-ticket positioning, with Pre-Roll’s 44.25% share no longer delivering growth as its rank in British Columbia Pre-Roll sits at 35 and its month-over-month change of -29.91% undercuts short-term shelf momentum. The 11.05% year-over-year brand-wide price reduction alongside a 53.32% Pre-Roll decline suggests price cuts are not translating into Pre-Roll recovery, while Flower’s 25.77% share paired with a 28.79% year-over-year drop points to elasticity limits at premium price points; together, the combination implies the brand’s near-term positioning should pivot assortment and promo intensity toward Vapor Pens (29.99% share; -11.05% month over month) as the most defensible bridge between volume and price realization.
Competitive Landscape
Castle Rock Farms sits at rank #55 in ON Pre-Roll for October 2026, improving 16 spots year over year from #71 but slipping 11 positions since July 2026 when it peaked at #44; this mix of a +16 YoY rank change and a -11 three-month slide indicates share recovery that has not held through late summer. Competitive momentum is intense: Back Forty / Back 40 Cannabis edged up from #2 to #1 while posting a 75.6% YoY sales gain, and Spinach surged from #17 to #4 on 152.4% YoY growth, whereas General Admission fell from #1 to #2 with a 28.3% YoY sales decline; against that backdrop, Castle Rock Farms’ July 2026 peak at #44 followed by an October 2026 position of #55 implies the brand’s trajectory is being outpaced by faster climbers and requires re-acceleration to convert YoY gains into sustained rank in the 40s.
Notable Products
Castle Rock Farms leans on a concentrated lineup in October 2026, with the top 10 items delivering 60.5% of sales and Pick Me Up Live Resin Disposable (1g) alone at 12.2%. That concentration sits atop two formats that carry the brand, led by all-in-one disposables at 30.0% of sales and infused pre-rolls at 19.7%, so most of its revenue comes from a handful of SKUs in those formats.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
