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Dec-2025
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Overview
Market Insights Snapshot
Castle Rock Farms has demonstrated notable performance in the Alberta market, particularly in the Pre-Roll category where it consistently held the second position from October to December 2025. This stability in ranking is complemented by a steady increase in sales, reaching over 1.7 million in December, indicating strong consumer preference and market presence. In the Flower category, Castle Rock Farms showed a positive trend by improving its rank from 10th in September to 8th by December, with sales peaking in November. This upward movement in Alberta suggests that Castle Rock Farms is strengthening its foothold in the market, especially in the Pre-Roll segment.
In contrast, the performance of Castle Rock Farms in British Columbia and Ontario presents a more varied picture. In British Columbia, while the Flower category saw a re-entry into the top 40 in December after missing out in October and November, the Pre-Roll category experienced fluctuations, moving from 15th in September to 19th in December. This fluctuation indicates potential volatility or shifting consumer preferences in the region. Meanwhile, in Ontario, Castle Rock Farms did not make it into the top 30 for either category, with its Flower and Pre-Roll ranks slipping further down the list by December. This indicates challenges in gaining traction in the Ontario market, suggesting a need for strategic adjustments to improve brand positioning and consumer engagement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Castle Rock Farms has demonstrated remarkable resilience and growth. From September to December 2025, Castle Rock Farms improved its rank from 4th to 2nd, showcasing a consistent upward trajectory in the market. This advancement is significant, especially considering the brand's competition with established players like Claybourne Co., which maintained a steady 6th place until December when it climbed to 4th, and Back Forty / Back 40 Cannabis, which held a consistent 3rd place. Despite these competitors, Castle Rock Farms surpassed them in rank, although it still trails behind General Admission, the market leader. Notably, Castle Rock Farms' sales figures have shown a positive trend, aligning with its improved ranking, suggesting a strong brand presence and consumer preference in the Alberta Pre-Roll market.
Notable Products
In December 2025, the top-performing product from Castle Rock Farms was the Pick Me Up Pre-Roll 10-Pack (5g), maintaining its number one rank for the fourth consecutive month with sales of 11,134 units. The Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) held steady at the second position, showing consistent popularity since September. The Lemon Cherry Diamond Infused Pre-Roll 3-Pack (1.5g) remained in third place, with sales figures slightly increasing compared to November. Frosted Gumbo Pre-Roll 20-Pack (10g) improved its rank to fourth, recovering from a previous absence in November. Finally, the Pink Grapes Pre-Roll 20-Pack (10g) ended the year in fifth place, having fluctuated in rank over the past months but ending with a solid performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
