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Jul-2025
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Overview
Market Insights Snapshot
Castle Rock Farms has shown varied performance across different categories and provinces. In Alberta, the brand has maintained a strong presence in the Flower category, consistently ranking within the top 10 from April to July 2025. The Pre-Roll category in Alberta also demonstrates a solid standing, with the brand consistently holding the 6th position from May to July. This indicates a stable and competitive performance in Alberta, suggesting that Castle Rock Farms has established a reliable consumer base in this province. However, in British Columbia, the Flower category tells a different story, with rankings fluctuating from 45th to 38th, reflecting challenges in maintaining a strong foothold in this market.
In Ontario, Castle Rock Farms has shown improvement in the Flower category, moving from 88th in April to 61st in July, indicating a positive trend despite not being in the top 30. The Pre-Roll category in Ontario, however, presents a more stable picture, with the brand maintaining a position in the mid-50s, which may suggest steady but unspectacular performance. The brand's ability to improve its position in the Flower category in Ontario could be a sign of strategic adjustments or growing consumer interest. Yet, the brand's overall performance across these provinces highlights both strengths and areas for potential growth, particularly in markets where they are not yet in the top 30 rankings.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Castle Rock Farms has shown a notable improvement in its market position over the months from April to July 2025. Initially ranked 8th in April, Castle Rock Farms climbed to the 6th position by May and maintained this rank through July, indicating a positive trajectory in its market performance. This upward movement contrasts with competitors like Spinach, which experienced a slight decline from 3rd to 5th place, and Space Race Cannabis, which fluctuated between 3rd and 4th positions. Meanwhile, Back Forty / Back 40 Cannabis and Dab Bods remained stable at 7th and 8th positions, respectively. The consistent rise in rank and sales for Castle Rock Farms suggests a strengthening brand presence and growing consumer preference, potentially driven by strategic marketing efforts or product innovations. This trend positions Castle Rock Farms as a formidable contender in the Alberta Pre-Roll market, poised to challenge higher-ranked brands if the momentum continues.
Notable Products
In July 2025, Castle Rock Farms' top-performing product was the Pick Me Up Pre-Roll 10-Pack (5g) in the Pre-Roll category, maintaining its rank as number one for four consecutive months, with sales reaching 15,241 units. The Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) also held steady at the second position, showing consistent popularity. The Gastropop Pre-Roll 10-Pack (5g) remained in third place, despite a slight fluctuation in sales figures over the months. The Lemon Cherry Diamond Infused Pre-Roll 3-Pack (1.5g) rose to fourth place, improving from its previous fifth position in June. Watermelon Gushers Pre-Roll 10-Pack (5g) re-entered the rankings in fifth place, showcasing a resurgence in sales after being absent in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
