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Aug-2024
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Overview
Market Insights Snapshot
Castle Rock Farms has shown varied performance across different states and categories. In Alberta, the brand's Pre-Roll category experienced some fluctuations, ranking 20th in May 2024 and slightly improving to 19th in June 2024, but then dropping to 27th in July before recovering to 24th in August. This indicates a somewhat unstable but resilient presence in Alberta's Pre-Roll market. In British Columbia, Castle Rock Farms has a strong foothold in the Pre-Roll category, consistently ranking within the top 20 and peaking at 11th in both June and August 2024. However, the Flower category in British Columbia tells a different story, where the brand has not managed to break into the top 30, highlighting a significant area for potential growth or improvement.
In Ontario, Castle Rock Farms has struggled to make a significant impact in the Pre-Roll category, with rankings hovering in the mid-90s throughout the summer months of 2024. Despite this, the brand did show a positive trend, moving from 98th in May to 82nd in August, indicating some upward momentum. The overall sales figures reflect these rankings, with a notable increase in August, suggesting that efforts to improve market penetration in Ontario may be starting to pay off. The mixed performance across different states and categories suggests that while Castle Rock Farms has established a solid presence in some markets, there is still considerable room for growth and expansion in others.
Competitive Landscape
In the competitive landscape of the British Columbia pre-roll category, Castle Rock Farms has shown a notable upward trajectory in rank and sales over the past few months. Starting from the 18th position in May 2024, Castle Rock Farms climbed to the 11th spot by June and maintained a steady position around 11th and 12th through August. This consistent improvement is indicative of a strong market presence and growing consumer preference. In contrast, Pure Sunfarms experienced a gradual decline from 7th to 12th place, while Jeeter remained relatively stable but did not show significant upward movement. Pistol and Paris and SUPER TOAST also fluctuated, with SUPER TOAST making a notable jump to 10th place in July before dropping to 13th in August. These trends suggest that Castle Rock Farms is effectively capturing market share from its competitors, positioning itself as a rising player in the pre-roll segment in British Columbia.
Notable Products
In August 2024, the top-performing product from Castle Rock Farms was the Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g), which climbed to the number one rank with notable sales of $5,945. The HGH Pre-Roll 10-Pack (3.5g) secured the second position, demonstrating a consistent performance with a slight increase in sales from the previous month. Gold Drops Infused Pre-Roll 3-Pack (1.5g) dropped to the third place despite strong sales figures. Pick Me Up Pre-Roll 10-Pack (5g) improved its ranking to fourth after a dip in July. The Animal Face Pre-Roll 10-Pack (5g) re-entered the rankings at fifth place, showing a steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
