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Jan-2026
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Overview
Market Insights Snapshot
Castle Rock Farms has shown varied performance across different categories and regions. In the Alberta market, the brand has maintained a stable presence in the Flower category, holding a consistent rank of 9th place from October to December 2025, before dropping slightly to 11th in January 2026. This indicates a slight decline in their market position. However, their performance in the Pre-Roll category in Alberta is notably strong, maintaining a top-three position from October to December and only slightly dropping to 4th place in January 2026. This suggests a strong consumer preference for their pre-roll products in this region, despite the seasonal downturn in sales volume.
In British Columbia, Castle Rock Farms experienced a notable shift in their Flower category ranking, initially not appearing in the top 30 in October, but improving to 37th place by December and maintaining that in January 2026. This upward movement suggests a growing presence in the market. Their Pre-Roll category performance in British Columbia has also been on an upward trajectory, climbing from 35th place in October to 16th place by January 2026. Meanwhile, in Ontario, Castle Rock Farms has seen gradual improvement in the Flower category, moving from 66th to 45th place over the same period. However, their Pre-Roll ranking in Ontario has remained relatively stable, fluctuating slightly but consistently staying out of the top 60, which may indicate a more challenging market for this product category in the region.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Castle Rock Farms experienced a notable shift in its market position from October 2025 to January 2026. Initially holding a strong second place in October and November, Castle Rock Farms saw a decline to third in December and further to fourth by January 2026. This downward trend in rank coincided with a decrease in sales, particularly evident in January when sales dropped significantly. In contrast, Claybourne Co. maintained a strong upward trajectory, moving from sixth in October to securing the second position by December and January, with consistently high sales figures. Meanwhile, Back Forty / Back 40 Cannabis remained relatively stable, fluctuating between the third and fourth positions, indicating a resilient market presence. The competitive dynamics suggest that while Castle Rock Farms started strong, the brand faces challenges from competitors like Claybourne Co., which have shown robust growth and market capture during the same period.
Notable Products
In January 2026, the top-performing product from Castle Rock Farms was the Pick Me Up Pre-Roll 10-Pack (5g), maintaining its position as the number one seller for the fourth consecutive month, despite a slight decrease in sales to 8,921 units. The Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) held steady at the second rank, although its sales dropped from previous months. Frosted Gumbo Pre-Roll 20-Pack (10g) improved its rank to third place, up from fourth in December 2025. The Pink Grapes Pre-Roll 20-Pack (10g) slipped to fourth position, continuing a downward trend from its second-place ranking in October 2025. Lemon Cherry Diamond Infused Pre-Roll 3-Pack (1.5g) rounded out the top five, falling from its third-place position in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
