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Sep-2025
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Overview
Market Insights Snapshot
Castle Rock Farms has shown varied performance across different categories and provinces. In Alberta, they maintained a strong presence in the Pre-Roll category, consistently ranking within the top 10 over the past few months, peaking at 5th place in August before slipping to 7th in September. On the other hand, their Flower category performance in Alberta saw a slight decline, dropping from 8th place in July and August to 10th in September. This indicates a potential area of concern or opportunity for improvement in their Flower offerings in Alberta. In British Columbia, the brand's Flower category performance was less impressive, with rankings outside the top 30, but they showed a steady improvement from 56th in June to 40th by September.
Ontario presents a mixed bag for Castle Rock Farms. The Flower category saw a positive trend, improving from 75th place in June to 60th by September, suggesting growing acceptance or a strategic push in the market. However, their Pre-Roll category in Ontario remained relatively stable, with a slight fluctuation, maintaining positions in the mid-50s and 60s throughout the months. This stability in rankings might indicate a consistent demand, though not strong enough to break into the top tiers. Additionally, the sales data reveals that while there is some consistency in Pre-Roll sales, the Flower category in Ontario shows a more noticeable upward trajectory, hinting at potential growth opportunities if the trend continues.
Competitive Landscape
In the highly competitive pre-roll category in Alberta, Castle Rock Farms has experienced notable fluctuations in its market position over recent months. While maintaining a solid presence, Castle Rock Farms saw its rank shift from 6th in June and July 2025 to 5th in August, before dropping to 7th by September. This change in rank is particularly significant given the competitive landscape, where brands like Claybourne Co. and Redecan have consistently held higher positions, with Claybourne Co. starting at 2nd and ending at 5th, and Redecan maintaining a strong 4th to 6th range. Meanwhile, 1964 Supply Co has shown a steady upward trend, climbing from 12th to 8th, potentially posing a future threat to Castle Rock Farms' market share. Despite these challenges, Castle Rock Farms' sales figures indicate resilience, although they experienced a decline in September, suggesting a need for strategic adjustments to regain and sustain higher rankings in the Alberta pre-roll market.
Notable Products
In September 2025, the top-performing product from Castle Rock Farms was the Pick Me Up Pre-Roll 10-Pack (5g), maintaining its top rank for the fourth consecutive month with sales of 13,792 units. The Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) consistently held the second position throughout the summer months. The Lemon Cherry Diamond Infused Pre-Roll 3-Pack (1.5g) climbed from fifth place in June to secure the third spot by August, where it remained in September. Gastropop Pre-Roll 10-Pack (5g) experienced a slight drop from third to fourth position between July and August. Lastly, the Watermelon Gushers Pre-Roll 10-Pack (5g) consistently ranked fifth, although it saw a decrease in sales figures in September compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
