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Aug-2025
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Overview
Market Insights Snapshot
Castle Rock Farms has shown consistent performance in the Alberta market, particularly in the Flower and Pre-Roll categories. In the Flower category, the brand maintained a stable presence with an eighth-place ranking in May, July, and August, though it experienced a slight dip to ninth place in June. This stability is complemented by a notable performance in the Pre-Roll category, where Castle Rock Farms consistently held the sixth position over the four-month period. The Pre-Roll category also saw an upward trend in sales, indicating a strong consumer preference that Castle Rock Farms has successfully tapped into. However, the brand's absence from the top 30 in other Canadian regions for certain categories suggests potential areas for growth and market penetration.
In British Columbia, Castle Rock Farms experienced fluctuations in the Flower category, with rankings ranging from 56th in June to 36th in August, showing an overall upward trend. This improvement suggests a growing acceptance and demand for their Flower products in the province. Meanwhile, in the Pre-Roll category, the brand maintained a steady presence, consistently ranking 15th or 16th, indicating stable consumer interest. The Ontario market presents a contrasting scenario, where the brand's Flower category ranking improved from 75th in June to 58th in August, reflecting a positive trajectory. However, the Pre-Roll category saw a slight decline in ranking, from 56th in July to 61st in August, suggesting a potential need for strategic adjustments to regain market share.
Competitive Landscape
In the competitive landscape of the Alberta pre-roll category, Castle Rock Farms consistently held the 6th rank from May to August 2025, indicating a stable position amidst its competitors. Notably, Redecan and Spinach both experienced fluctuations in their rankings, with Redecan moving from 5th to 3rd before dropping back to 5th, and Spinach shifting between 4th and 5th positions. This volatility among higher-ranked brands suggests potential opportunities for Castle Rock Farms to climb the ranks if they can capitalize on these shifts. Despite maintaining a consistent rank, Castle Rock Farms saw a positive trend in sales, with a noticeable increase from May to August, which could be leveraged to improve their market position. Meanwhile, Back Forty / Back 40 Cannabis and Dab Bods remained steady at 7th and 8th positions, respectively, indicating a relatively stable competitive environment just below Castle Rock Farms.
Notable Products
In August 2025, the Pick Me Up Pre-Roll 10-Pack (5g) maintained its top position among Castle Rock Farms' products, achieving the highest sales at $15,960. The Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) consistently held the second spot throughout recent months, showing steady sales growth. Lemon Cherry Diamond Infused Pre-Roll 3-Pack (1.5g) climbed to third place, improving from fourth in July and fifth in June. Gastropop Pre-Roll 10-Pack (5g) slipped to fourth position, despite being third in the previous months. Watermelon Gushers Pre-Roll 10-Pack (5g) retained its fifth-place ranking, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
