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Jun-2024
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Overview
Market Insights Snapshot
Castle Rock Farms has demonstrated varied performance across different categories and provinces. In Alberta, the brand's Flower category did not make it into the top 30 rankings for the months of March through June 2024, indicating a potential area for improvement. Conversely, their Pre-Roll category has shown consistent strength, maintaining a top 20 position throughout the same period, with a notable increase in sales from April to June. This suggests that while their Flower products may need more marketing or product development efforts, their Pre-Roll offerings are resonating well with consumers in Alberta.
In British Columbia, Castle Rock Farms has seen a positive trend in both the Flower and Pre-Roll categories. The Flower category has shown a steady climb in rankings, improving from 70th in April to 44th in June, which indicates a growing market presence. The Pre-Roll category has been particularly impressive, moving from 20th in March to 11th in June, along with a significant uptick in sales. In Ontario, however, the brand's Pre-Roll category has struggled to break into the top 90, maintaining ranks in the high 90s, highlighting a potential challenge in this market. These insights suggest that while Castle Rock Farms is gaining traction in British Columbia, they may need to reassess their strategy in Ontario to improve their standings.
Competitive Landscape
Castle Rock Farms has shown notable improvement in the Pre-Roll category within British Columbia, rising from a rank of 20 in March 2024 to 11 by June 2024. This upward trajectory is significant when compared to competitors like Spinach, which fluctuated between ranks 8 and 11 during the same period, and Station House, which maintained a more stable but slightly higher rank. Meanwhile, Dab Bods experienced a peak in May 2024 but fell back to rank 12 in June, indicating a less consistent performance. Pistol and Paris also showed gradual improvement but remained behind Castle Rock Farms by June. These trends suggest that Castle Rock Farms is gaining traction and improving its market position, which could be an indicator of growing consumer preference and effective marketing strategies.
Notable Products
In June 2024, the top-performing product for Castle Rock Farms was the Gold Drops Infused Pre-Roll 3-Pack (1.5g), which climbed from its consistent second-place ranking in previous months to secure the top spot with sales reaching 6642 units. The HGH Pre-Roll 10-Pack (3.5g) slipped to second place after holding the number one position from March to May. The Pick Me Up Pre-Roll 10-Pack (5g) maintained its third-place ranking, showing a recovery in sales from May. New to the rankings, the Watermelon Waterfall Infused Pre-Roll 5-Pack (2.5g) debuted impressively at fourth place. Meanwhile, the Lemon Cherry Diamond Infused Pre-Roll 3-Pack (1.5g) saw a drop from third place in May to fifth in June.
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