Castle Rock Farms

In August 2026, Castle Rock Farms concentrated 53.83% of sales in Pre-Roll while Flower and Vapor Pens split the remainder at 23.09% and 23.07%, respectively, indicating a three-way mix with a single lead. Pre-Roll volume contracted year over year by 27.10% and month over month by 9.27%, while Flower declined 21.89% YoY and 3.53% MoM, and Vapor Pens slipped 4.49% MoM with no YoY baseline, pointing to ongoing pressure in legacy inhalables and a nascent pen presence. Average price for the brand edged down 0.07% YoY to $38.78 even as Pre-Roll’s category average sat at $33.18 and Flower at $79.78, and the brand’s Pre-Roll rank in Alberta was 8, a middle-tier position that aligns with share concentration in a softening lead category. The pattern implies a mix over-weighted to a declining Pre-Roll anchor while share parity between Flower and Vapor Pens creates room to re-balance toward the less-negative or growing sub-lines without abandoning the core.

The shifting mix and rank suggest Castle Rock Farms is defending a scale position in Pre-Roll (53.83% share of brand sales, rank 8 in Alberta) even as faster relative erosion in that category (-27.10% YoY) versus Flower (-21.89% YoY) raises exposure to further share loss. With Vapor Pens already at 23.07% of the mix and only a 4.49% MoM dip, the brand has a foothold to pivot demand toward pens while moderating Flower’s higher price-point volatility (category average $79.78 versus brand average $38.78). The implication is a positioning shift from a Pre-Roll-led portfolio to a two-pillar inhalables strategy where Vapor Pens absorb incremental demand and Flower maintains premium perception, reducing dependence on a weakening segment without sacrificing rank-driven visibility.