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Apr-2025
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Overview
Market Insights Snapshot
Pistol and Paris has demonstrated varied performance across different Canadian provinces and product categories. In Alberta, the brand's presence in the Flower category did not make it into the top 30, ranking 85th by April 2025, indicating a declining trend from January. However, in the Pre-Roll category, Pistol and Paris showed a more stable performance, maintaining a position in the top 70 throughout the months, with a slight improvement in April. This suggests a stronger foothold in the Pre-Roll market compared to Flower in Alberta.
Meanwhile, in British Columbia, Pistol and Paris has shown a more consistent performance. The brand held a solid position in the Pre-Roll category, ranking within the top 10 in three out of four months, showcasing its strength in this category. In contrast, the Flower category saw some fluctuations, but the brand managed to recover its position to 36th in April, after a dip in March. In Ontario, Pistol and Paris experienced a notable improvement in the Flower category, climbing from 72nd in February to 56th in March, before slightly dropping again in April. The Pre-Roll category remained relatively stable, though it did not break into the top 30, indicating potential areas for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Pistol and Paris has demonstrated a dynamic performance trajectory from January to April 2025. Initially ranked 7th in January, the brand experienced a slight dip to 8th in February, regained its 7th position in March, and then dropped to 9th in April. This fluctuation indicates a competitive pressure from brands like Station House, which consistently maintained a higher rank, ranging from 5th to 7th, and Color Cannabis, which also showed resilience by staying within the top 10. Despite these challenges, Pistol and Paris managed to achieve a notable sales recovery in March and April, indicating a potential for regaining higher ranks if the upward sales trend continues. Meanwhile, Dab Bods and BC Doobies also present competitive threats, with Dab Bods closely trailing in rank and BC Doobies showing a significant improvement in April. The data suggests that while Pistol and Paris faces stiff competition, there is room for strategic initiatives to reclaim and improve its market position in the coming months.
Notable Products
In April 2025, the top-performing product from Pistol and Paris was the Pink Goo Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from March and achieving sales of 8,571. The Rockstar Pre-Roll 3-Pack (1.5g) held steady in second place, consistent with its ranking from February and March. Death Bubba Pre-Roll 3-Pack (1.5g) also maintained its third-place position for the third consecutive month. Notably, the Variety Flavours Pre-Roll 3-Pack (1.5g) improved its ranking from fifth in March to fourth in April. Meanwhile, Pink Goo Pre-Roll 3-Pack (1.5g) saw a slight drop in performance, moving from fourth to fifth place in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
