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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Pistol and Paris concentrated 69.74% of sales in Pre-Roll, where year-over-year growth was 84.13% and month-over-month growth was 6.12%, while Flower held 25.40% share with 36.94% YoY and a -3.58% MoM contraction. Vapor Pens remained a small 4.85% of mix but accelerated with 107.61% YoY and 48.10% MoM, indicating a fast-adopting niche alongside a Pre-Roll core priced at an average of $20.86 versus Flower at $39.25. With brand-wide sales up 70.10% YoY and average price up 5.96%, the mix skews toward volume-led Pre-Roll and a selectively expanding Vapor Pens trial, implying the category blend is tilting toward formats that can absorb modest price increases while sustaining unit velocity.
The mix shift implies a positioning anchored in value-accessible Pre-Rolls for scale, complemented by premium-ticket Flower that is ceding share on a MoM basis and a rapidly scaling Vapor Pens beachhead that can diversify future revenue. Holding rank 7 in Pre-Roll in British Columbia alongside a 69.74% Pre-Roll mix and 6.12% MoM growth suggests headroom to trade up within the segment through multi-pack or infusion tactics, while the -3.58% MoM in Flower signals the need for tighter SKU rationalization or targeted pricing to defend its 25.40% share. The 48.10% MoM surge in Vapor Pens, despite only 4.85% share, provides optionality to hedge against Pre-Roll seasonality and to incrementally lift basket size without overexposing the brand to higher price elasticity.
Competitive Landscape
Pistol and Paris sits at rank #16 in ON Pre-Roll in October 2026, up 27 positions year over year from #43, and 5 spots above its July 2026 placement at #21, while still two places below its June 2026 peak at #14; in contrast, Back Forty / Back 40 Cannabis advanced from #2 to #1 with 75.6% year-over-year sales growth as General Admission slipped from #1 to #2 on a 28.3% decline, indicating that Pistol and Paris’s upward rank trajectory is outpacing mid-tier peers but not yet matching the velocity of top-tier climbers like Spinach, which moved from #17 to #4 on 152.4% growth; the pattern implies Pistol and Paris is transitioning from opportunistic gains to needing sustained share capture to convert mid-teens placement into a stable top-10 position.
Notable Products
Pistol and Paris leans on a concentrated lineup in October 2026, with the top 10 items accounting for 45.9% of sales and Hawaiian Fanta Pre-Roll 3-Pack (1.5g) alone at 8.5%. That concentration means a large share of the brand’s revenue comes from a relatively small set of products, so most of its sales ride on a handful of SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
