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Sep-2025
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Overview
Market Insights Snapshot
Pistol and Paris has shown varied performance across different categories and provinces. In Alberta, the brand's presence in the Flower category has been outside the top 30, with rankings fluctuating between 43rd and 50th place over the summer months. This indicates a struggle to secure a top position in this category. However, the Pre-Roll category tells a different story, with a notable improvement from 59th to 39th place by September 2025, suggesting a growing preference for their pre-roll products in the province. Such movements highlight a potential strategic focus on the Pre-Roll category to capitalize on its upward trend.
In British Columbia, Pistol and Paris has maintained a strong foothold in both the Flower and Pre-Roll categories. The Flower category has seen consistent rankings around the 20th mark, while the Pre-Roll category has shown impressive performance, reaching the 8th position by September 2025. This steady climb in the Pre-Roll category reflects a solid consumer base and possibly effective market strategies. Meanwhile, in Ontario, the brand's Flower category has improved significantly, moving from 50th to 34th place, indicating growing acceptance and demand. Conversely, the Pre-Roll category in Ontario has remained relatively stable, hovering around the 40th position, suggesting a need for further efforts to climb higher in this competitive market. In Saskatchewan, the brand has emerged in the Pre-Roll category at the 30th rank, marking its entry into the top 30, which could signal the beginning of a new growth phase in this region.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Pistol and Paris has shown a dynamic shift in its market position over the past few months. Starting from June 2025, Pistol and Paris was ranked 11th, but it improved to 9th in July and August, and further climbed to 8th by September. This upward trajectory indicates a positive response from consumers, possibly due to strategic marketing or product enhancements. In contrast, 1964 Supply Co maintained a stable rank around 8th but saw a slight improvement to 6th in September, suggesting consistent performance. Meanwhile, Good Supply experienced fluctuations, moving from 12th to 10th, indicating potential volatility in consumer preference. Station House held a steady 7th position throughout, reflecting stable sales. Notably, BC Doobies dropped from 5th to 9th by September, which might have opened up opportunities for Pistol and Paris to capture more market share. These shifts highlight the competitive nature of the market and underscore the importance of brand agility and consumer engagement strategies for Pistol and Paris to continue its upward momentum.
Notable Products
In September 2025, the top-performing product from Pistol and Paris was the Pink Goo Pre-Roll 3-Pack (1.5g), maintaining its number one rank for the third consecutive month with sales of 11,060 units. The Pink Goo Pre-Roll (1g) consistently held the second position from July to September, showing a steady increase in sales figures. The Death Bubba Pre-Roll 3-Pack (1.5g) remained in the third spot across the same period, indicating stable performance. A new entry, Hawaiian Fanta Pre-Roll 3-Pack (1.5g), debuted at fourth place in September. Meanwhile, the Rockstar Pre-Roll 3-Pack (1.5g) re-entered the rankings at fifth position, showing a slight dip from its previous fourth-place standing in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
