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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of British Columbia, Pistol and Paris have shown remarkable consistency and growth across both the Flower and Pre-Roll categories. For Flower, their ranking improved from 51st in January 2024 to 40th by April 2024, demonstrating a steady climb in a highly competitive category. This trend is mirrored in their Pre-Roll category, where they managed to maintain a position within the top 20, moving slightly from 18th in January to 19th in April 2024. The sales in the Pre-Roll category, which saw an increase from 283,043 in January to 312,410 by April, highlight the brand's strong performance and consumer preference in British Columbia.
Conversely, in Ontario, Pistol and Paris faced more significant challenges, especially in the Pre-Roll category where they started at a distant 92nd in January 2024 but showed a notable improvement to 58th by April. This upward trajectory indicates a growing acceptance and perhaps an effective strategy in place, despite starting from a lower baseline. The Flower category in Ontario saw a slight decline, moving from 53rd in January to 54th in April, alongside a dip in sales from 216,406 in January to 187,255 by April, suggesting a slightly decreasing market share in a highly competitive environment. This mixed performance across categories and provinces underscores the dynamic nature of the cannabis market, where brand positioning can significantly shift within months.
Competitive Landscape
In the competitive landscape of the pre-roll cannabis market in British Columbia, Pistol and Paris has shown a fluctuating performance in terms of rank and sales among its competitors. Initially ranked 18th in January 2024, it managed a slight improvement to 16th in February, before slipping back to 17th in March and further down to 19th in April. This indicates a struggle to maintain or improve its market position against rivals such as 1964 Supply Co, 7 Acres, and Castle Rock Farms, with 1964 Supply Co and 7 Acres showing a more stable performance but also experiencing a slight decline in rank over the same period. Notably, SUPER TOAST has made a significant leap from being ranked 47th in January to 21st by April, showcasing a remarkable increase in sales and rank, suggesting a rapidly growing popularity that could pose a significant challenge to Pistol and Paris. This dynamic shift underscores the competitive volatility within the pre-roll category and highlights the importance for Pistol and Paris to innovate and adapt to consumer preferences to regain and improve its market standing.
Notable Products
In April 2024, the top-performing product for Pistol and Paris was the Notorious Pre-Roll 3-Pack (1.5g), securing the first rank with impressive sales of 6935 units. Following closely, the Blackberry Breath Pre-Roll 3-Pack (1.5g) climbed two ranks from its previous position to become the second top-selling product. The Pink Goo Pre-Roll (1g), despite leading in the first quarter, witnessed a slight dip and settled at third place. The Hawaiian Fanta Pre-Roll (1g) made a notable jump back into the top rankings, securing the fourth position after being unranked in February. The Pink Panties Pre-Roll 3-Pack (1.5g) also showed consistency by maintaining its rank from the previous month and rounding out the top five.
Top Selling Cannabis Brands
