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Nov-2025
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Overview
Market Insights Snapshot
Pistol and Paris has shown notable performance across different categories and provinces, with significant movements in rankings and sales. In Alberta, the brand's Flower category has seen a steady climb, improving from a rank of 50 in August to 42 by November 2025. This upward trend is indicative of increasing consumer preference or effective market strategies in this region. Meanwhile, in the Pre-Roll category, Pistol and Paris made a remarkable leap, moving from rank 55 in August to 21 in November, showcasing a strong growth trajectory. This suggests a rising demand for their Pre-Roll products in Alberta, which could be attributed to competitive pricing or product quality enhancements.
In British Columbia, Pistol and Paris has maintained a strong presence in the Pre-Roll category, consistently holding a top 10 position and peaking at rank 2 in both October and November. This sustained high ranking reflects the brand's strong foothold and consumer loyalty in this category. However, in the Vapor Pens category, the brand entered the top 30 rankings only in October, debuting at rank 15 and then dropping to 25 in November. This fluctuation suggests potential challenges in achieving a stable market position for Vapor Pens in British Columbia. In Ontario, the Flower category has seen minor fluctuations, with rankings oscillating between 35 and 41 over the months. Despite this, the Pre-Roll category experienced a significant improvement, moving from rank 42 in August to 30 in November, indicating positive momentum in this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Pistol and Paris has demonstrated a remarkable upward trajectory in recent months. While initially ranked 9th in August 2025, the brand surged to the 2nd position by October and maintained this rank in November. This rise can be attributed to a significant increase in sales, particularly in October, where Pistol and Paris outperformed its previous months' figures. In contrast, General Admission consistently held the top spot, except for a brief dip to 3rd place in October. Meanwhile, Jeeter experienced fluctuations, dropping to 8th in October before recovering to 4th in November. Notably, Valhalla Flwr made an impressive leap from 19th in August to claim the top rank in October, although it settled at 3rd in November. These dynamics highlight a competitive and evolving market where Pistol and Paris's strategic positioning and sales momentum have enabled it to climb the ranks effectively.
Notable Products
In November 2025, the top-performing product from Pistol and Paris was the Hawaiian Fanta Pre-Roll 3-Pack (1.5g), which climbed to the number one rank with sales of 13,993 units. The Death Bubba Pre-Roll 3-Pack (1.5g) secured the second position, maintaining a steady presence in the top three since August. Pink Goo Pre-Roll 3-Pack (1.5g) fell to third place after leading in previous months, while Pink Goo Pre-Roll (1g) slipped to fourth. Hawaiian Fanta Pre-Roll (1g) rounded out the top five, consistently appearing in the rankings despite a dip in sales. Overall, Hawaiian Fanta Pre-Roll 3-Pack showed significant improvement, ascending from fifth place in September to the top spot in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
