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Jun-2024
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Overview
Market Insights Snapshot
Pistol and Paris has shown notable performance across various categories and provinces in recent months. In Alberta, their Flower category experienced significant fluctuations, starting at 51st in March 2024 and climbing to 38th by June 2024, indicating a positive trend. However, their Pre-Roll category in Alberta struggled to break into the top 30, consistently ranking in the 80s, which suggests room for improvement. In British Columbia, Pistol and Paris performed better, particularly in the Pre-Roll category, where they maintained a steady position around the 13th rank from May to June 2024. This consistency in British Columbia's Pre-Roll category highlights a strong market presence and consumer preference.
In Ontario, the brand's Flower category remained relatively stable, hovering around the 50s, with a slight improvement from 54th in May to 51st in June 2024. This stability suggests a consistent consumer base, although there is potential for growth. The Pre-Roll category in Ontario showed a more dynamic movement, improving from 65th in March to 48th in June 2024, indicating increasing popularity. Meanwhile, in Saskatchewan, Pistol and Paris saw a peak in the Pre-Roll category in May 2024 with an 18th rank but dropped to 24th by June. This decline might point to competitive pressures or changing consumer preferences in the province. Overall, Pistol and Paris exhibits strong regional performance with areas for potential growth and stabilization.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Pistol and Paris has shown a steady climb in its rankings over recent months, reflecting a positive trend in sales. From March to June 2024, Pistol and Paris improved its rank from 17th to 13th, with a notable increase in sales from $325,809 to $485,459. This upward movement places Pistol and Paris in a competitive position against brands like Simply Bare, which fluctuated between 14th and 17th place, and Versus, which consistently ranked around 12th to 14th. Notably, Dab Bods demonstrated a significant rise, peaking at 6th place in May before settling at 12th in June, indicating a competitive threat. Meanwhile, Castle Rock Farms surged from 20th to 11th, showcasing a remarkable growth trajectory. These dynamics highlight the competitive pressures and opportunities for Pistol and Paris to further enhance its market position in British Columbia's Pre-Roll segment.
Notable Products
In June 2024, Pink Goo Pre-Roll (1g) maintained its top position as the best-selling product for Pistol and Paris, with sales reaching an impressive 15,440 units. Blackberry Breath Pre-Roll 3-Pack (1.5g) held steady at the second spot, though its sales saw a decline from the previous month to 6,136 units. Notorious Pre-Roll 3-Pack (1.5g) remained consistent in the third position, despite a drop in sales to 4,833 units. Pink Panties Pre-Roll 3-Pack (1.5g) climbed to fourth place, showing slight improvement in sales figures. Death Bubba Pre-Roll 3-Pack (1.5g) entered the top five for the first time, securing the fifth position with 3,933 units sold.
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