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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pistol and Paris concentrated 69.74% of August 2026 sales in Pre-Roll, where year-over-year growth reached 89.98% but month-over-month dipped 1.70%, while Flower held 25.26% share with 44.78% YoY growth and a 4.69% MoM decline. Vapor Pens rose to 4.99% share with 1,060.54% YoY and 1.88% MoM growth, lifting a small base and partially offsetting MoM softness in the two larger categories; the brand sat at rank 7 in Pre-Roll in British Columbia, indicating depth but not category leadership. The pattern implies reliance on Pre-Roll for scale alongside a fast-expanding Vapor Pens test that adds incremental momentum despite overall MoM contraction in core inhalables.
With Pre-Roll at 69.74% share and rank 7 in British Columbia, the brand’s positioning skews toward value-density and repeat purchase in multi-pack formats, while Vapor Pens’ 1,060.54% YoY surge against a 1.88% MoM increase suggests early-stage penetration that can hedge seasonality in Pre-Roll and Flower. The coexistence of a 5.80% YoY average price lift and a 1.70% Pre-Roll MoM decline implies price headroom remains, but assortment breadth in Vapor Pens must scale above 4.99% share to reduce exposure to Pre-Roll cyclicality; this mix signals a near-term focus on defending rank within Pre-Roll while using Vapor Pens to climb into higher-margin baskets.
Competitive Landscape
Pistol and Paris ranks #7 in BC Pre-Roll in August 2026, improving 2 places from #9 year over year but slipping 3 positions from #4 three months ago; the brand also sits 5 spots below its peak at #2 in November 2025, indicating mid-year retrenchment after earlier gains. Competitively, Back Forty / Back 40 Cannabis climbed from #17 to #1 alongside a 237.7% year-over-year sales increase, while General Admission holds #2 despite a 10.7% decline, and Good Supply advanced from #7 to #5 with a 47.4% lift; relative to these moves, Pistol and Paris’s YoY rank gain of 2 places alongside a quarter-on-quarter drop of 3 places implies the brand is stabilizing long term but losing near-term share to faster risers.
Notable Products
Pink Goo Pre-Roll (1g) posted the steepest decline in August 2026 at -9.1% MoM while sliding to rank 4, contrasted by Hawaiian Fanta Pre-Roll 3-Pack (1.5g) rising 8.9% MoM to hold rank 1. The top five are dominated by Pre-Rolls with seven of the top ten in the format, and Blue Zushi Pre-Roll 3-Pack (1.5g) advanced 4.0% MoM at rank 6 as Death Bubba Pre-Roll 3-Pack (1.5g) slipped -3.9% MoM at rank 3. With Hawaiian Fanta variants spanning ranks 1, 5, and 9 and generating $782,906 combined, the product mix indicates a tilt toward multi-pack Pre-Rolls anchoring share while single-unit SKUs face price or velocity pressure that could shift assortment toward bundles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
