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Dec-2025
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Overview
Market Insights Snapshot
Pistol and Paris has shown notable performance in the Alberta market, particularly in the Flower and Pre-Roll categories. In the Flower category, the brand experienced a significant climb from the 48th position in September 2025 to the 26th position by December 2025, indicating a positive upward trend. The Pre-Roll category tells a similar story of success, with Pistol and Paris advancing from the 46th position in September to a strong 14th position by December. This movement is underscored by a substantial increase in sales, particularly for Pre-Rolls, which saw a remarkable rise to over 490,000 CAD by December.
In British Columbia, Pistol and Paris has maintained a strong presence in the Pre-Roll category, consistently ranking in the top 10, with a peak at the 2nd position in both October and November 2025. However, in the Flower category, the brand's performance fluctuated, starting at the 19th position in September, improving to 9th in October, but then dropping back to 18th by December. Interestingly, their Vapor Pens category debuted at 18th place in October but experienced a slight decline, ending at the 28th position in December, indicating a potential area for growth. Meanwhile, in Ontario, Pistol and Paris has shown moderate consistency in both the Flower and Pre-Roll categories, with rankings hovering around the 30s and 40s, suggesting room for improvement to capture a larger market share.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Pistol and Paris has demonstrated notable resilience and adaptability, achieving a significant rise in rank from 7th in September 2025 to 2nd in both October and November, before settling at 4th in December. This upward trajectory in the fall months indicates a strong market presence and effective strategies that have propelled it ahead of competitors like Claybourne Co., which fluctuated between 6th and 7th place, and Jeeter, which also saw a dip in rank. Meanwhile, Weed Me and Thumbs Up Brand experienced more volatility, with Weed Me dropping to 13th in October before recovering to 3rd by December, and Thumbs Up Brand falling to 20th in October but rebounding to 2nd by December. This competitive volatility highlights Pistol and Paris's relatively stable performance and suggests potential for continued growth and market share capture in the upcoming months.
Notable Products
In December 2025, the top-performing product from Pistol and Paris was Hawaiian Fanta Pre-Roll 3-Pack (1.5g), maintaining its number one rank from November with a notable sales figure of 16,754. Death Bubba Pre-Roll 3-Pack (1.5g) held steady at the second position, showing consistent performance over the past months. Pink Goo Pre-Roll 3-Pack (1.5g) ranked third, slightly improving from its fourth place in October, despite a drop in sales. Pink Goo Pre-Roll (1g) remained in fourth position, showing stability in its ranking since October. Hawaiian Fanta Pre-Roll (1g) kept its fifth-place ranking for the third consecutive month, reflecting steady sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
