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Jul-2025
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Overview
Market Insights Snapshot
Pistol and Paris has shown notable performance in the British Columbia market, particularly in the Flower category where it climbed from the 37th position in April 2025 to 20th by July 2025. This upward trend is indicative of a growing consumer preference for their products in this category. Meanwhile, their Pre-Roll category in British Columbia maintained a strong presence, consistently ranking within the top 12, with a notable return to the 9th position in July after a slight dip. Such stability in the Pre-Roll category suggests a loyal customer base and effective market strategies. In contrast, their absence from the top 30 Flower brands in Alberta until June could be seen as an area for potential growth or a market challenge that needs addressing.
In Ontario, Pistol and Paris has demonstrated steady improvement in both the Flower and Pre-Roll categories. The Flower category saw a consistent climb from the 58th position in April to 44th by July, reflecting a positive reception from consumers over these months. Similarly, their Pre-Roll presence in Ontario, while not as dominant as in British Columbia, showed a gradual improvement, moving from the 48th to the 45th position. This steady growth across categories in Ontario indicates a promising trajectory, although the brand might benefit from strategies to accelerate this momentum. Despite the varied rankings across provinces, the brand's ability to improve its standings in different categories underscores its potential for further market penetration and expansion.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Pistol and Paris experienced fluctuating ranks from April to July 2025, with notable competition from brands like 1964 Supply Co, Station House, and Claybourne Co.. Pistol and Paris maintained a steady rank of 9th in April and May, dropped to 12th in June, but rebounded to 9th in July. This fluctuation indicates a volatile market position, especially when compared to Station House, which consistently held the 7th rank throughout the period. Meanwhile, Claybourne Co. showed a positive trend, climbing from 15th in April to 10th by June and July, suggesting increasing consumer preference or successful marketing strategies. Pistol and Paris's sales saw a dip in May and June but recovered in July, highlighting the need for strategic adjustments to maintain competitiveness against these rising brands.
Notable Products
In July 2025, the top-performing product for Pistol and Paris was the Pink Goo Pre-Roll 3-Pack (1.5g), which climbed to the number one spot from third place in June, achieving a notable sales figure of 10,842 units. The Pink Goo Pre-Roll (1g) maintained strong performance, ranking second, although it slipped from its consistent first-place position held in the previous three months. The Rockstar Pre-Roll 3-Pack (1.5g) secured the third position, showing an improvement from fourth place in June. Death Bubba Pre-Roll 3-Pack (1.5g) saw a decline, moving from second to fourth place. The Pink Goo (3.5g) in the Flower category maintained its fifth-place ranking, consistent with its position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
