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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Pistol and Paris concentrated 69.21% of sales in Pre-Roll, with Pre-Roll up 169.98% year over year and 2.46% month over month, while Flower held 27.71% share with 74.11% YoY growth but a -14.22% MoM decline. Vapor Pens remained a small 3.08% share and fell -20.57% MoM, with no year-over-year baseline, and the brand’s average price edged -0.59% YoY alongside overall brand sales up 140.34% YoY. In British Columbia Pre-Rolls, Pistol and Paris sat at rank 6, and Pre-Roll’s 2.46% MoM growth versus Flower’s -14.22% MoM drop indicates the mix is tilting further toward value-driven, repeatable Pre-Roll volume; the thesis is that the brand is aligning its sales engine around Pre-Roll scale while de-emphasizing slower-moving Flower in the short term.
The category shift implies a positioning anchored in accessible, high-velocity Pre-Rolls, given 69.21% mix and a -0.59% YoY price move, while Flower’s -14.22% MoM suggests reduced promotional or assortment priority relative to Pre-Rolls’ 2.46% MoM gain. Holding rank 6 in British Columbia Pre-Rolls alongside 169.98% YoY growth signals competitive relevance within the province’s Pre-Roll set, and the -20.57% MoM in Vapor Pens indicates limited near-term commitment to that format. The thesis is that Pistol and Paris is consolidating around Pre-Rolls to defend and potentially improve provincial ranking while using price efficiency to widen its addressable base.
Competitive Landscape
Pistol and Paris is ranked #6 in BC Pre-Roll in June 2026, improving 6 positions year over year from #12, but sliding 3 spots since March 2026 from #3 despite having peaked at #2 in November 2025; meanwhile, Good Supply climbed from #8 to #5 and Back Forty / Back 40 Cannabis jumped from #22 to #3 alongside a 263.3% year-over-year sales increase, while category leader General Admission held #1 but with a -18.9% year-over-year sales decline. This mix—Pistol and Paris gaining 6 ranks year over year yet losing 4 places from a #2 peak since November 2025—implies momentum has shifted from recovery to mid-tier compression, where faster-rising rivals can continue to displace it unless recent monthly share losses are arrested.
Notable Products
LSO Collection - Blueberry Vendetta Pre-Roll 3-Pack (1.5g) posted the steepest move in June 2026 at -31.5% MoM while sliding to rank 10, and Hawaiian Fanta Pre-Roll (1g) also contracted by -17.6% at rank 6. In contrast, Hawaiian Fanta Pre-Roll 3-Pack (1.5g) grew 18.8% MoM to hold rank 1 and Pink Goo Pre-Roll 3-Pack (1.5g) in rank 2 inched up 1.2%, establishing a split where larger pack formats outperformed singles despite a -7.1% decline at rank 5 for Blackberry Breath Pre-Roll 3-Pack (1.5g). Four of the top ten are Pre-Roll multi-packs clustered in ranks 1–5 while Flower entries Pink Goo (3.5g) at rank 7 fell -21.4% and Perma Fried (3.5g) at rank 9 dipped -6.2%, concentrating share away from Flower even as total Pre-Roll performance was mixed. The pattern implies Pistol and Paris is tilting demand toward value-oriented multi-pack Pre-Rolls over single Pre-Rolls and Flower, favoring basket size over breadth and reinforcing a portfolio led by a few high-velocity SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
