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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pistol and Paris concentrated two-thirds of May 2026 volume in Pre-Roll at 66.11% share and ranked 4 in British Columbia Pre-Roll, while Flower held 29.85% and Vapor Pens 4.04%. Year over year, Pre-Roll sales rose 189.81% and Flower climbed 185.26%, versus a negative 5.85% month over month for Vapor Pens; on a month-over-month basis, Flower expanded 34.77% and Pre-Roll added 15.50%. With the brand’s average price up 1.25% year over year to $22.89 and category pricing ranging from $18.90 in Pre-Roll to $38.30 in Flower, the pattern implies the growth engine is value-leaning Pre-Roll scale supplemented by higher-ticket Flower momentum while Vapor Pens remain a drag.
The mix shift toward Pre-Roll at 66.11% alongside a 34.77% month-over-month surge in Flower signals a barbell positioning: accessible Pre-Roll units drive reach while premium-priced Flower at $38.30 lifts basket value. The 15.50% month-over-month gain in Pre-Roll paired with a 5.85% decline in Vapor Pens indicates resource allocation away from low-velocity formats, and the 189.81% Pre-Roll and 185.26% Flower year-over-year gains suggest the brand’s rank of 4 in British Columbia Pre-Roll can be leveraged to defend share while Flower expansion diversifies risk. Net effect: prioritize Pre-Roll to sustain scale and channel the incremental demand from Flower to raise revenue density while de-emphasizing Vapor Pens until velocity stabilizes.
Competitive Landscape
Pistol and Paris sits at rank #4 in BC Pre-Roll in May 2026, improving 7 positions from #11 year over year, and holding steady versus three months ago at #4; this follows a prior peak of #2 in November 2025, indicating a narrowing gap to the leaders. Competitively, General Admission held #1 both this year and last while growing sales 3.8% year over year, BC Doobies rose to #2 from #7 with 111.5% year-over-year sales growth, and Weed Me moved from #2 to #3 alongside 26.1% year-over-year growth; in contrast, Pistol and Paris’s YoY rank gain of 7 spots puts it ahead of Thumbs Up Brand at #5 despite that competitor’s 39.4% YoY sales growth. The mix of a stable #4 over the last 3 months and a 7-place YoY climb implies Pistol and Paris is consolidating a second-tier leadership position with a path to re-challenge the #2 peak if it converts rank momentum into sustained share capture.
Notable Products
Death Bubba Pre-Roll 3-Pack (1.5g) posted the standout movement in May 2026 with +34.9% MoM while climbing within the top 5, and Blackberry Breath Pre-Roll 3-Pack (1.5g) matched that +34.9% MoM while holding rank 6. Hawaiian Fanta Pre-Roll 3-Pack (1.5g) kept the number 1 spot with +13.9% MoM and Pink Goo Pre-Roll 3-Pack (1.5g) stayed at rank 2 with +11.4% MoM, signaling that gains are clustering at the top rather than coming from churn lower down. With eight of the top ten in Pre-Roll, the mix is consolidating around multi-pack formats, implying Pistol and Paris is leaning into repeatable, small-ticket velocity rather than relying on single premium Flower wins.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
