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Aug-2025
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Overview
Market Insights Snapshot
Pistol and Paris has shown varied performance across different Canadian provinces and product categories. In Alberta, the brand's Flower category has seen fluctuations, with rankings moving from 71 in May 2025 to 50 by August 2025, indicating a recovery after a mid-year peak. The Pre-Roll category in the same province has demonstrated a more stable upward trend, improving from a rank of 72 in May to 53 by August. Despite these improvements, the brand did not break into the top 30, suggesting room for growth in Alberta's competitive market. In British Columbia, Pistol and Paris maintained a strong presence in the Pre-Roll category, consistently ranking in the top 12, with a notable increase in sales, particularly in August 2025.
In Ontario, Pistol and Paris has shown a promising upward trajectory in both the Flower and Pre-Roll categories. The Flower category improved its ranking from 55 in May to 40 by August, reflecting a steady increase in market presence. Similarly, the Pre-Roll category maintained its position within the top 50, with a consistent rank of 42 in July and August, suggesting a stable demand. The sales figures in Ontario also highlight a positive trend, with the Flower category reaching a peak in August 2025. These movements suggest that while Pistol and Paris is making significant strides in some regions, there are still opportunities to further enhance its market share, particularly in provinces like Alberta where the competition remains fierce.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Pistol and Paris has shown a dynamic performance over the recent months. Despite facing stiff competition, Pistol and Paris managed to maintain a consistent rank, peaking at 9th place in May, July, and August 2025, after a slight dip to 12th in June. This fluctuation in rank is indicative of a competitive market environment, where brands like 1964 Supply Co and Station House have consistently held higher positions, with Station House ranking as high as 7th in May, June, and July before dropping to 8th in August. Meanwhile, Good Supply and Dab Bods have also been close competitors, with Good Supply climbing from 13th to 11th in August, and Dab Bods maintaining a steady presence around the 10th position. Despite these challenges, Pistol and Paris has shown resilience, with a notable increase in sales from June to August, suggesting a positive trend in consumer preference and market penetration.
Notable Products
In August 2025, the Pink Goo Pre-Roll 3-Pack (1.5g) maintained its top position in the Pistol and Paris lineup, achieving sales of 11,842 units. Following closely, the Pink Goo Pre-Roll (1g) secured the second spot, consistent with its ranking from July. The Death Bubba Pre-Roll 3-Pack (1.5g) climbed to third place, while the Hawaiian Fanta Pre-Roll (1g) re-entered rankings at fourth, showing notable recovery. Pink Goo (3.5g) remained steady in fifth place since June, reflecting stable demand. These rankings indicate a strong preference for pre-roll products among consumers during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
