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Feb-2026
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Overview
Market Insights Snapshot
Pistol and Paris has shown notable performance in the Alberta market, particularly in the Pre-Roll category. They consistently held strong rankings, moving from 21st in November 2025 to 15th by February 2026. This upward trend in Alberta's Pre-Roll market suggests a growing consumer preference for their products. In contrast, their Flower category performance in Alberta experienced a slight dip after reaching 22nd in January 2026, falling to 24th in February 2026, indicating a potential area for improvement or increased competition. Meanwhile, in British Columbia, Pistol and Paris maintained a top-tier position in the Pre-Roll category, consistently ranking within the top five. However, their Vapor Pens saw a significant drop, completely falling out of the top 30 in January 2026 before returning to 39th in February, which might indicate fluctuating demand or market challenges in this category.
In the Ontario market, Pistol and Paris showed a steady climb in the Flower category, improving their rank from 42nd in December 2025 to 35th by February 2026. This positive momentum in Ontario's Flower market highlights their potential to capture more market share. Their Pre-Roll category also saw an upward trajectory, moving from 33rd in December 2025 to 24th in February 2026, reflecting a strengthening brand presence. However, it's worth noting that in British Columbia, the absence of a ranking for Vapor Pens in January 2026 could suggest a challenging month for this product line, despite being ranked 26th in November 2025. Such fluctuations might point to opportunities for Pistol and Paris to reassess their approach in certain categories and markets to sustain growth and enhance their competitive edge.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Pistol and Paris has experienced notable shifts in its market position from November 2025 to February 2026. Initially ranked 2nd in November 2025, Pistol and Paris saw a decline to 5th place in December, before stabilizing at 4th place in January and February 2026. This fluctuation in rank is indicative of the dynamic competition in the market. Notably, Weed Me consistently held the 2nd position from December 2025 through February 2026, suggesting strong brand loyalty or effective market strategies. Meanwhile, Thumbs Up Brand maintained a steady 3rd place from December 2025 to February 2026, highlighting its resilience in the market. Claybourne Co. showed a strong performance, climbing from 8th to 4th in December, before settling at 5th place in the subsequent months, directly competing with Pistol and Paris. The data suggests that while Pistol and Paris remains a significant player, it faces stiff competition from these brands, necessitating strategic adjustments to regain its higher ranking and bolster sales.
Notable Products
In February 2026, the top-performing product from Pistol and Paris was the Hawaiian Fanta Pre-Roll 3-Pack (1.5g), maintaining its number one rank from the previous two months despite a slight decrease in sales to 13,404 units. The Pink Goo Pre-Roll 3-Pack (1.5g) held steady at the second position, showing consistent performance across January and February. The Pink Goo Pre-Roll (1g) improved its ranking from fourth in December 2025 to third by February 2026. Meanwhile, the Death Bubba Pre-Roll 3-Pack (1.5g) experienced a drop from first in November 2025 to fourth place by February. The Pink Goo (3.5g) remained stable at fifth place since its entry into the rankings in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
