Market Insights Snapshot
In the category of Flower, the cannabis brand Pistol and Paris has shown significant movement in the provinces of Alberta and British Columbia. In Alberta, the brand moved from the 84th rank in July 2023 to the 58th rank in August 2023, but slid back to the 70th position in September 2023. Notably, the brand did not make it to the top 20 in October, which indicates a potential area of improvement. Meanwhile, in British Columbia, the brand has shown a steady improvement in its ranking, moving from the 65th position in July 2023 to the 38th position by October 2023, demonstrating a consistent upward trend in this province.
On the other hand, in the Pre-Roll category, the brand's performance has been relatively stable in British Columbia, maintaining a rank within the top 20 from July to October 2023. However, in Alberta, the brand only managed to break into the top 80 in August 2023 and was not among the top 20 in the following months. This could suggest a stronger market presence in British Columbia for this category, as compared to Alberta. It's worth noting that the brand's sales in British Columbia for the Pre-Roll category have remained robust, despite a slight dip in September 2023.
In the Pre-Roll category in British Columbia, Pistol and Paris has been facing stiff competition from several brands. The brand's rank fluctuated slightly over the four months from July to October 2023, moving from 19th to 20th position. This indicates a slight decrease in market dominance, although the brand managed to maintain its position within the top 20. Notably, MTL Cannabis has consistently outperformed Pistol and Paris, holding a higher rank and presumably higher sales. Canaca, on the other hand, started off stronger but fell below Pistol and Paris in rank by September. BLKMKT and Bold have been trailing behind, with Bold making a significant jump in rank in October, indicating a potential rise in competition. The absence of these brands from the top 20 in certain months suggests a highly competitive market with frequent changes in consumer preferences.
In October 2023, the highest performing product from Pistol and Paris was the 'Notorious Pre-Roll 3-Pack (1.5g)', jumping from fourth place in September to first with sales of 3439 units. The 'Notorious Pre-Roll (1g)' entered the rankings in second place. The 'Hawaiian Fanta Pre-Roll (1g)' held steady at third place, maintaining its position from the previous month. However, the 'Orange Tingz Pre-Roll 3-Pack (1.5g)', which had consistently held the top spot from July to September, dropped to fourth place. Lastly, the 'Pink Panties Orange Tingz x Blackberry Breath Pre-Roll 3-Pack (3g)' reappeared in the rankings at fifth place after not being ranked in September.