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Dec-2024
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Overview
Market Insights Snapshot
Beneleaves has demonstrated a strong and consistent performance in the Ohio market, particularly in the Capsules category where it has maintained the top position from September through December 2024. This indicates a robust demand and possibly a loyal customer base for their capsule products. However, in the Vapor Pens category, Beneleaves has faced challenges, fluctuating in rankings and not consistently breaking into the top 30, which suggests a competitive landscape or shifting consumer preferences. Their sales in Vapor Pens showed a dip in November but recovered slightly by December, indicating potential volatility or seasonal trends.
In the Topical category, Beneleaves started strong in Ohio with a fifth-place ranking in September and October, but experienced a decline to eighth in November and dropped out of the top 30 by December. This downward trend could reflect increased competition or a decrease in consumer interest in their topical products. Despite these challenges, the brand's ability to maintain high rankings in Capsules highlights their expertise and market strength in that category. The absence from the top 30 in December for Topicals might be a signal for the company to reassess its strategy or product offerings in this segment.
Competitive Landscape
In the Ohio capsules market, Beneleaves has consistently maintained its top position from September to December 2024, showcasing its strong brand presence and customer loyalty. Despite a slight decline in sales from October to December, Beneleaves remains the leader, highlighting its resilience in a competitive landscape. Main Street Health consistently ranks second, with sales figures slightly lower than Beneleaves, indicating a stable but less dominant market position. Meanwhile, Butterfly Effect - Grow Ohio has shown an upward trend, moving from fourth to third place by December, suggesting a growing market presence that could pose a future threat to Beneleaves if the trend continues. This competitive dynamic underscores the importance for Beneleaves to innovate and strengthen its customer engagement strategies to maintain its leadership in the Ohio capsules category.
Notable Products
In December 2024, the CBD/THC Entourage Effect Capsules 22-Pack led the sales for Beneleaves, maintaining its top rank from November with an impressive sales figure of 2244 units. The Hypnos Indica Capsules 11-Pack climbed to the second position, showing a notable improvement from its fifth-place ranking in November. The RSO Capsules 11-Pack held steady in third place, despite a drop in sales compared to previous months. RSO Capsules 22-Pack remained in fourth place, maintaining its position from November. The THC/CBG 1:1 Helios + CBG Capsules 22-Pack entered the rankings in fifth place, indicating a new interest among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
