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Jun-2024
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Overview
Market Insights Snapshot
Beneleaves has shown a strong performance in the Ohio market, particularly in the Capsules category where it consistently held the number one spot from March to June 2024. This stability indicates a strong consumer preference and brand loyalty within this specific segment. Additionally, their performance in the Topical category has been impressive, maintaining a steady rank of 5th place over the same period. However, their presence in the Edible and Vapor Pens categories has been less dominant, with rankings fluctuating outside the top 30, which suggests potential areas for improvement or market expansion strategies.
In the Edible category, Beneleaves has hovered around the 40th position, only breaking into the top 30 in June 2024, which could be seen as a positive trend indicating potential growth. The Vapor Pens category showed a similar pattern, with rankings varying between 39th and 46th positions. This inconsistency in the lower ranks of the top 50 highlights a competitive landscape in these categories, and while there is room for growth, it also points to the challenges Beneleaves faces in expanding its market share beyond its stronghold in Capsules and Topicals. Monitoring these trends will be crucial for understanding their future market dynamics and potential areas for strategic focus.
Competitive Landscape
In the Ohio capsules market, Beneleaves has consistently maintained its top position from March to June 2024, demonstrating strong brand loyalty and market dominance. Despite fluctuations in sales, with a notable dip in May 2024, Beneleaves has managed to stay ahead of competitors. Main Street Health, which holds the second rank consistently, shows a stable performance but with significantly lower sales figures compared to Beneleaves. UB GOOD has shown some volatility, briefly climbing to the third position in May 2024 before dropping back to fourth in June 2024. This competitive landscape highlights Beneleaves' robust market presence and resilience, making it a formidable leader in the Ohio capsules category.
Notable Products
In June 2024, the top-performing product from Beneleaves was Entourage Effect Capsules 22-Pack, maintaining its first-place ranking with sales reaching 1469 units. Helios Capsules 11-Pack held steady in the second position, continuing its strong performance from the previous months. The THC/CBG 1:1 Hypnos + CBG Cream ranked third, showing a slight dip in sales but maintaining its position from May. RSO Capsules 11-Pack made a notable entry into the fourth position, with a significant increase in sales from previous months. Lastly, the CBD/THC/CBN Hypnos + CBN Capsules 11-Pack secured the fifth spot, climbing up from its debut in May.
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