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Nov-2025
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has demonstrated a strong presence in the Ohio cannabis market, particularly within the Concentrates category, where they have consistently maintained the second position from August through November 2025. This stability suggests a strong consumer base and effective product offerings in this category. In the Beverage sector, the brand achieved a notable peak in October by reaching the top rank, although it slipped back to third in November. Such fluctuations highlight the competitive nature of the Beverage category and suggest potential areas for strategic focus to regain the top spot.
In contrast, the brand's performance in the Edible category in Ohio has seen a decline, dropping from 19th in August and September to 24th in October and November, indicating challenges in maintaining market share. Meanwhile, the Flower and Vapor Pens categories show a mixed performance; while the Flower category saw a dip in November, the brand remained within the top ten, suggesting resilience despite market pressures. Vapor Pens experienced a slight decline in rank from third to fifth over the same period, which could be indicative of increasing competition or shifting consumer preferences. These insights offer a glimpse into the brand's strategic positioning and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Butterfly Effect - Grow Ohio has experienced a relatively stable performance, maintaining a consistent presence within the top 10 brands from August to November 2025. Despite facing strong competition from brands like Riviera Creek, which held the top rank in August and October before dropping to sixth in November, Butterfly Effect - Grow Ohio managed to hold its ground, ranking between sixth and eighth during this period. This stability is noteworthy in light of Grassroots and Farkas Farms / Bullseye Gardens, which saw more fluctuation in their rankings. While Grassroots climbed to fourth place in September, Butterfly Effect - Grow Ohio's sales trends suggest a strong brand loyalty, as they consistently outperformed Savvy, which hovered around the lower teens. This indicates that Butterfly Effect - Grow Ohio is well-positioned to leverage its stable market presence to potentially capture more market share from its competitors.
Notable Products
In November 2025, Butterfly Effect - Grow Ohio's top-performing product was Layer Cake (2.83g) in the Flower category, maintaining its number one ranking consistently from August through November, with sales reaching 6,528 units. The Young Buck - Layer Cake Pre-Roll (0.5g) debuted in the rankings at the second position in the Pre-Roll category with notable sales. Super Lemon Haze (2.83g) showed a strong performance in the Flower category, climbing to third place from a previous fifth position in August and fourth in September. Notorious (2.83g) entered the rankings in November at fourth place, adding diversity to the top products. Young Buck - GRMPZ Pre-Roll (0.5g) secured the fifth position, indicating a growing preference for pre-rolls among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
