Market Insights Snapshot
Butterfly Effect - Grow Ohio has shown an impressive performance across several categories in the Ohio market. The brand has consistently maintained its top position in the Beverage and Tincture & Sublingual categories from August to November 2023, indicating a strong consumer preference in these segments. The sales trend also supports this dominance, with a significant jump in Beverage sales from 138,422 in October to 186,575 in November. However, the brand's performance in the Capsules and Concentrates categories shows slight volatility, fluctuating between the 2nd and 3rd ranks over the months.
On the other hand, Butterfly Effect - Grow Ohio's performance in the Edible and Flower categories shows room for improvement, as the brand ranks consistently at 7th and 6th positions respectively. Despite this, sales in the Flower category show a positive trend, increasing from 1,199,354 in August to 1,669,967 in November. It's worth noting that the brand has improved its rank in the Topical category, moving from 2nd position in August to securing the top spot in November. The brand's performance in the Vapor Pens category has been somewhat inconsistent, with rankings fluctuating between the 2nd and 3rd positions.
In the Ohio Flower category, Butterfly Effect - Grow Ohio has shown a consistent performance, maintaining its position within the top 10 brands over the period from August to November 2023. In comparison, Grassroots has shown a slight improvement in rank, but still trails behind Butterfly Effect. The brand Seed & Strain Cannabis Co. has shown fluctuating ranks, but has managed to surpass Butterfly Effect in November. The most significant growth has been shown by Meigs County Grown, which climbed from not being in the top 20 in August to the 8th position in November. Certified (Certified Cultivators), despite having the highest rank in September, saw a drop to the 5th position in November, indicating a more competitive market. Overall, while Butterfly Effect - Grow Ohio has maintained a steady position, the competition is intensifying, with brands showing significant improvements in their ranks and sales.
In November 2023, the top-performing products from Butterfly Effect - Grow Ohio were '91 Royale (2.83g)', 'Inferno (2.83g)', and 'Super Lemon Haze (5.66g)', all of which belong to the Flower category. '91 Royale (2.83g)' maintained its top position from the previous two months, with a significant increase in sales to 6056 units. 'Inferno (2.83g)', which was the top product in August, climbed back to the second position in November with 5327 units sold. 'Super Lemon Haze (5.66g)', which held the top position in September, dropped to the third position. The 'Dissolve Infusion Powder (660mg)' from the Beverage category consistently held the fourth position, while '91 Royale (5.66g)' dropped from the second position in October to the fifth in November.