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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscape of Ohio's cannabis market, Ohio, Butterfly Effect - Grow Ohio has demonstrated notable performance across several categories. Particularly in the Beverage and Concentrates categories, the brand has maintained a consistent top-ranking position from January to April 2024, holding the 1st and 2nd spots respectively throughout the four months. This consistency in ranking, despite a fluctuating sales figure in the Beverage category from $134,140 in January to $111,951 in April, indicates a strong consumer preference and brand loyalty. However, in the Capsules category, the brand saw a drop off the top 30 list after January, when it was ranked 3rd with sales of $58,676, suggesting a potential area for strategic focus or improvement.
On the other hand, Butterfly Effect - Grow Ohio has shown an impressive upward trajectory in the Flower category, improving its rank from 6th in January to 4th by April, with a notable increase in sales from $1,333,673 to $1,763,388. This significant sales jump highlights the brand's growing dominance and consumer demand within this category. However, the brand experienced a decline in the Edible category, sliding from the 8th position in January to 13th in March, before slightly recovering to 9th in April. This volatility suggests shifting consumer preferences or possibly increased competition within the Edibles market. The Tincture & Sublingual and Vapor Pens categories also saw strong performances, maintaining top 4 rankings, which underscores the brand's versatility and strong market presence across a diverse product range.
Competitive Landscape
In the competitive landscape of the Ohio flower cannabis market, Butterfly Effect - Grow Ohio has shown a notable fluctuation in its performance over the first four months of 2024. Initially ranked 6th in January, it experienced a dip to 8th in February, before making a modest recovery to 7th in March, and finally achieving a significant leap to 4th place in April. This trajectory indicates a strong recovery and growth in sales, especially when compared to its competitors. For instance, Grassroots maintained a steady presence in the top 5 but saw a slight dip from 4th to 5th place by April. Meanwhile, Seed & Strain Cannabis Co. and Riviera Creek consistently held the top 3 spots, with Riviera Creek securing the 2nd spot by April, showcasing their dominance in the market. Notably, King City Gardens made an impressive jump from being outside the top 20 in January to 6th by April, indicating a rapidly growing brand. Butterfly Effect - Grow Ohio's performance, particularly its significant sales increase and rank improvement in April, suggests a positive trajectory amidst a competitive field, highlighting its resilience and potential for further growth in Ohio's cannabis market.
Notable Products
In April 2024, Butterfly Effect - Grow Ohio saw GRMPZ (2.83g) as its top-selling product with an impressive sales figure of 22,034 units, marking a significant leap from its third position in the previous month. Notorious (2.83g) followed as the second top performer, despite being the leading product in March, showcasing a shift in consumer preference but still maintaining strong sales with 6,152 units sold. Heavens Bells (5.66g) made a notable entry into the top ranks, securing the third position without prior rankings in the earlier months of the year. Layer Cake (2.83g) also demonstrated consistent popularity among consumers, moving from fifth in February to fourth in April, indicating a steady demand. The rankings reveal a dynamic market with GRMPZ (14.15g) entering the top five, highlighting a diverse consumer interest within the Flower category.
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