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May-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Butterfly Effect - Grow Ohio tilted its mix toward Vapor Pens at 35.08% share with category sales up 3.00% year over year and 4.92% month over month, while Flower contracted to 34.63% share with sales down 37.49% year over year and 15.72% month over month; this divergence occurred alongside a brand-level sales decline of 9.65% year over year and an average price drop of 11.49%. Mid-pack categories accelerated: Concentrates expanded 58.97% year over year and 16.05% month over month to 11.74% share, and Edible advanced 17.41% year over year and 11.13% month over month to 3.13% share, while Pre-Roll added 24.71% month over month to 4.34% share without a year-over-year baseline. The pattern implies the brand is redeploying volume from a shrinking Flower base into higher-velocity inhalables and value-oriented formats to stabilize mix while absorbing price compression at an average of $32.63.
These shifts place Butterfly Effect - Grow Ohio to lean into inhalable leadership where it currently holds rank 5 in Vapor Pens in Ohio, using category growth rates of 4.92% month over month in Vapor Pens and 16.05% month over month in Concentrates to counter a 15.72% month-over-month pullback in Flower. With Beverage up 9.26% month over month to 4.89% share and Capsules up 15.47% month over month to 3.07% share as price points sit below Flower ($23.09 Beverage) or above it for specialized use ($55.16 Capsules), the mix signals a barbell that can buffer volatility from Flower’s 37.49% year-over-year decline and support share in repeatable, lower-ticket trips; the implication is a positioning pivot toward diversified inhalables plus selective wellness formats that trade frequency for margin discipline.
Competitive Landscape
Butterfly Effect - Grow Ohio ranks #5 in OH Vapor Pens in May 2026, unchanged from #5 year over year, with the same #5 position held three months ago, while its peak at #2 in September 2025 signals a two-place slide since that high; in contrast, Certified (Certified Cultivators) moved from #2 to #1 as its sales grew 51.9% year over year, and Rove surged from #12 to #4 alongside a 106.5% year-over-year increase, indicating that rivals are converting growth into rank gains as Butterfly Effect - Grow Ohio holds flat, implying that sustained stability at #5 without matching double-digit growth from competitors is likely to cap upside unless share is recaptured from faster risers.
Notable Products
Cadillac Rainbow (2.83g) posted the largest month-over-month gain at +59.8% and climbed into rank 7 in May 2026, while Slayer Cake (2.83g) rose +37.9% to rank 2, indicating Flower is re-accelerating at the upper tier. Inferno Pre-Roll (1g) held rank 1 as Pre-Roll alongside Young Buck - Layer Cake Pre-Roll (0.5g) at rank 3 and Inferno Pre-Roll (0.5g) at rank 4, putting three of the top four in Pre-Roll and signaling a trading-up path from single to multi-pack Flower rather than away from inhalables. Vapor Pens concentrated at ranks 5, 8, 9, and 10 with Layer Cake Co2 Luster Pod (0.85g) at rank 5 and two live resin disposables inside the top 10, suggesting inhalable variety is anchoring baskets even as Beverage’s Tropical Dissolve Power Sip (50mg) added +13.2% at rank 6. The product mix implies Butterfly Effect - Grow Ohio is leaning into an inhalables-led portfolio where Pre-Roll drives trial at the top of the chart while surging mid-pack Flower absorbs spend, supporting cross-category attachment rather than category substitution.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
