Butterfly Effect - Grow Ohio

Butterfly Effect - Grow Ohio concentrated its volume in Vapor Pens at 36.51% share and Flower at 36.27% share in October 2026, with Vapor Pens down 18.04% month over month and 4.31% year over year while Flower was nearly flat month over month at 0.34% but fell 47.56% year over year. The brand’s overall sales declined 24.21% year over year as the average price fell 12.17%, yet Concentrates expanded to 16.79% share on 13.97% month-over-month growth and 48.14% year-over-year growth, indicating mix is tilting toward extract formats even as Vapor Pens slipped. Peripheral formats were volatile: Capsules rose 58.06% month over month and 4.70% year over year to 2.93% share, Pre-Roll surged 13.84% month over month and 9,399.27% year over year to 1.92% share, while Edible contracted 42.77% month over month and 49.28% year over year to 1.52% share. This mix pattern implies a pivot away from Flower and ingestibles toward inhalable extracts, with short-term headwinds in Vapor Pens offset by rising Concentrates and tactical gains in Capsules and Pre-Roll despite the brand’s 21.43% two-year sales increase.

Positioning in Ohio Vapor Pens now sits at rank 7, with category share at 36.51% and month-over-month decline of 18.04%, which contrasts with Concentrates’ 13.97% month-over-month rise and 48.14% year-over-year gain that lifted share to 16.79%. The steep 47.56% year-over-year contraction in Flower alongside a stable 0.34% month-over-month trend signals a de-emphasis of commodity Flower in favor of differentiated extract SKUs as the average price settled at $33.88 and fell 12.17% year over year. With Edible down 42.77% month over month and Beverage down 31.66% month over month, the brand’s non-inhalable footprint is narrowing even as Capsules expanded 58.06% month over month; together these shifts indicate a strategic concentration on inhalable efficacy and potency cues to defend Vapor Pens rank 7 while building a secondary growth engine in Concentrates.