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Apr-2025
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has shown a strong performance in the Ohio market, particularly in the Beverage category where it has consistently held the number one rank from February to April 2025. This dominance is highlighted by a steady increase in sales, reaching $169,751 in April. In the Capsules category, the brand has maintained a stable second position throughout the first four months of 2025, indicating a consistent demand for its products. However, in the Edible category, the brand has experienced some fluctuations, with a notable absence from the top 30 in February. Despite this, it managed to regain its footing by April, ranking 23rd. This suggests a volatile but potentially promising presence in the Edible sector.
In other categories, Butterfly Effect - Grow Ohio has shown varied performance. In Concentrates, the brand moved between the second and fourth positions, reflecting a competitive market environment. Meanwhile, the Flower category has seen significant growth for the brand, climbing from sixth place in January to fourth by April, with a notable surge in sales during this period. The Vapor Pens category also saw an upward trend, moving from ninth place in February to sixth in April, indicating increasing consumer preference for the brand's offerings. Overall, Butterfly Effect - Grow Ohio's varied category performance highlights its strengths in certain areas while also pointing to opportunities for growth and stabilization in others.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, Butterfly Effect - Grow Ohio has shown a notable upward trajectory in its ranking from January to April 2025. Initially ranked 6th in January, it climbed to 4th place by April, indicating a positive trend in market presence and consumer preference. This ascent is significant, especially when compared to competitors like Klutch Cannabis, which experienced a decline from 3rd to 5th place during the same period. Meanwhile, Buckeye Relief improved its position, moving from 4th to 3rd, suggesting a competitive push in the market. Despite these shifts, Rythm maintained a strong lead, although it dropped from 1st to 2nd place in April. The competitive dynamics in Ohio's flower category highlight Butterfly Effect - Grow Ohio's strategic advancements, which could be attributed to effective marketing or product differentiation, positioning it as a formidable contender in the market.
Notable Products
In April 2025, Butterfly Effect - Grow Ohio's top-performing product was Layer Cake (2.83g) in the Flower category, maintaining its consistent number one rank from previous months with impressive sales of 54,929. GRMPZ (2.83g) debuted strongly in April, securing the second rank, indicating a successful product launch. Triple Chocolate Chip (2.83g) held steady at the third position, showing a gradual increase in sales over the months. Inferno (2.83g) maintained its fourth rank from March, with a slight increase in sales. 91 Royale (2.83g) slipped from second to fifth place, reflecting a notable drop in its sales figures compared to March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
