Oct-2025
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has demonstrated a strong presence in the Ohio market, particularly in the Beverage and Concentrates categories. In the Beverage category, the brand has maintained a consistently high ranking, climbing to the top spot in October 2025 after holding the second position for three months. This upward movement is a noteworthy achievement and reflects a successful strategy in this category. Meanwhile, in Concentrates, Butterfly Effect - Grow Ohio has consistently held the second position from July to October 2025, indicating a stable and robust performance in this segment. Despite a slight decline in sales figures for Concentrates in October, the brand's ability to maintain its rank suggests strong brand loyalty and market penetration.
However, Butterfly Effect - Grow Ohio's performance in other categories presents a mixed picture. In the Capsules category, the brand was ranked first in July but dropped to third in August and September, before falling out of the top 30 altogether by October. This decline could be indicative of increased competition or shifting consumer preferences. Similarly, in the Edible category, the brand's rank slipped from 20th in July to 24th in October, accompanied by a notable decrease in sales. On a more positive note, the brand showed resilience in the Flower category, where it improved its rank back to fifth by October after a dip in August. This highlights the brand's ability to adapt and recover in a competitive market segment.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Butterfly Effect - Grow Ohio experienced a dynamic fluctuation in its ranking from July to October 2025, reflecting the competitive pressures in the market. Starting at rank 5 in July, the brand saw a dip to rank 8 in August, before recovering to rank 6 in September and stabilizing back at rank 5 in October. This fluctuation indicates a resilient performance amidst strong competition. Notably, Seed & Strain Cannabis Co. maintained a consistent rank of 3 throughout these months, showcasing its strong market position. Meanwhile, Neighborgoods improved its rank from 9 in July to 4 in October, suggesting a significant upward trend. Additionally, Klutch Cannabis demonstrated remarkable growth, climbing from rank 20 in July to 7 in October, which could pose a future threat to Butterfly Effect - Grow Ohio. Despite these challenges, Butterfly Effect - Grow Ohio's ability to regain its rank suggests a robust market presence and potential for sustained sales performance.

Notable Products
In October 2025, Butterfly Effect - Grow Ohio's top-performing product was Layer Cake (2.83g) in the Flower category, maintaining its consistent number one rank from previous months despite a decrease in sales to 5,379 units. Cadillac Rainbow (2.83g) also held steady at the number two position, showing an increase in sales from 3,675 in September to 5,038 in October. Permanent Marker (2.83g) emerged as a new contender, securing the third rank with notable sales figures. Super Buff Cherry #26 (2.83g) and Lemon G (2.83g) completed the top five, ranking fourth and fifth respectively, indicating their growing popularity. The stability in rankings for Layer Cake and Cadillac Rainbow suggests strong customer loyalty, while the introduction of new products like Permanent Marker highlights dynamic shifts within the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







