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Dec-2025
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has demonstrated a varied performance across different cannabis categories in Ohio over the past few months. In the Beverage category, the brand maintained a strong position, holding steady at rank 2 in September and October before slipping slightly to rank 3 in November and December. This consistency highlights their resilience in this segment despite minor fluctuations in sales. On the other hand, the brand's performance in the Edible category saw a decline, dropping from rank 19 in September to rank 26 by December, indicating potential challenges in maintaining market share in this competitive category.
In contrast, Butterfly Effect - Grow Ohio showed impressive stability in the Concentrates category, consistently holding the second position throughout the last four months of 2025. This suggests a robust consumer preference for their products in this segment. Meanwhile, their ranking in the Flower category experienced a gradual decline from rank 6 in September to rank 11 by December, which could be a signal of shifting consumer preferences or increased competition. Notably, the brand was absent from the top 30 rankings in states outside of Ohio, which could be seen as a missed opportunity for market expansion or a strategic focus on their home state.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Butterfly Effect - Grow Ohio has experienced a notable decline in rank from September to December 2025, dropping from 6th to 11th place. This downward trend in ranking is accompanied by a decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, competitors like Savvy have shown a significant upward trajectory, improving their rank from 14th to 9th, with a corresponding increase in sales. Similarly, Appalachian Pharm has made impressive strides, moving from 22nd to 13th place, suggesting a growing consumer preference for their products. Buckeye Relief has maintained a relatively stable position, while Certified (Certified Cultivators) has also improved their rank, indicating a competitive pressure on Butterfly Effect - Grow Ohio to innovate and adapt to regain its standing in the market.
Notable Products
In December 2025, Butterfly Effect - Grow Ohio's top-performing product was Layer Cake 2.83g in the Flower category, maintaining its first-place rank consistently from September through December with a notable sales figure of 6606. Super Lemon Haze 2.83g, also in the Flower category, climbed to second place from its third-place position in November, showing a positive trend in sales. Lemon G 2.83g entered the rankings in December, securing the third spot. Notorious 2.83g retained its fourth-place rank from November to December. Grmpz CO2 Luster Pod 0.85g in the Vapor Pens category debuted in December rankings at fifth place, indicating its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
