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Jun-2024
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has shown a strong performance across various product categories in Ohio. Dominating the Beverage category with a consistent first-place ranking from March to June 2024, the brand has demonstrated robust sales growth, peaking in May. In the Concentrates category, Butterfly Effect - Grow Ohio improved its ranking from third in March to first by June, indicating a significant upward trend. However, the brand's ranking in the Capsules category dropped out of the top 30 in June, which could be seen as a concern. The Edible category saw a stable performance with the brand holding the tenth position from April to June, showing steady sales figures.
In the Flower category, Butterfly Effect - Grow Ohio experienced fluctuations, moving from ninth in March to fifth in April, then back to ninth in May before climbing to sixth in June. This indicates some volatility but overall positive movement. The Tincture & Sublingual category remained steady with a second-place ranking throughout the period, reflecting consistent demand. The Topical category saw impressive gains, achieving first place in April and June, suggesting strong market presence and consumer preference. Lastly, in the Vapor Pens category, the brand improved from sixth in March to fourth in June, showcasing a positive trend and growing consumer interest. These movements highlight Butterfly Effect - Grow Ohio's strengths and areas that may need attention in the competitive Ohio market.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Butterfly Effect - Grow Ohio has shown fluctuating performance in recent months. Starting from a rank of 9 in March 2024, it improved to 5 in April, dropped back to 9 in May, and climbed again to 6 in June. This volatility indicates a competitive market where brands like Riviera Creek and Certified (Certified Cultivators) have maintained stronger and more consistent positions, often securing the top spots. Notably, King City Gardens has shown a significant upward trend, moving from rank 17 in March to rank 5 in June, which could pose a growing threat to Butterfly Effect - Grow Ohio. Meanwhile, Meigs County Grown has also demonstrated steady improvement, indicating increasing competition. These dynamics suggest that Butterfly Effect - Grow Ohio needs to strategize effectively to maintain and improve its market position amidst intensifying competition.
Notable Products
In June 2024, the top-performing product from Butterfly Effect - Grow Ohio was Layer Cake Live Resin Co2 Luster Pod (0.85g) in the Vapor Pens category, ascending from the fourth rank in May to the top position with sales of $2257. The CBD/THC 5:1 Dissolve Infusion Powder with THCV (88mg THCV, 16mg THC) in the Beverage category debuted impressively at the second rank. The CBD/THC 4:1 Unscented Topical Cream (1180mg CBD, 295mg THC) in the Topical category climbed to the third rank from no ranking in previous months. Layer Cake (5.66g) in the Flower category entered the rankings at fourth place, while 91 Royale (2.83g) in the Flower category maintained its fifth position from the previous month. Notably, Layer Cake Live Resin Co2 Luster Pod demonstrated significant growth, moving from fifth in March and fourth in May to the top spot in June.
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