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Jan-2026
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has shown a consistent presence in the Ohio market across multiple categories. Notably, in the Concentrates category, the brand has maintained a solid second-place ranking from October 2025 through January 2026, indicating a strong foothold in this segment. The Beverage category also saw the brand holding steady at the second and third positions during the same period, reflecting a robust consumer preference. However, in the Edible category, the brand faced challenges, as evidenced by its rankings fluctuating between the 24th and 28th positions, which suggests room for improvement in this segment.
In the Flower category, Butterfly Effect - Grow Ohio experienced some volatility, with its ranking dropping from 7th in October 2025 to 12th in December 2025, before climbing back to 11th in January 2026. This movement points to a competitive landscape where maintaining a top position is challenging. The Vapor Pens category showed more stability, with the brand consistently ranking between 4th and 5th place, indicating a steady demand. The absence of rankings in some categories or months highlights areas where the brand is not in the top 30, which could be a potential area for strategic focus or expansion.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Butterfly Effect - Grow Ohio has experienced fluctuations in its ranking, which could impact its market positioning and sales trajectory. In October 2025, Butterfly Effect - Grow Ohio held a strong 7th position, but by December 2025, it had dropped to 12th place before slightly recovering to 11th in January 2026. This decline in rank coincides with a decrease in sales from October to December, although there was a slight rebound in January. Competitors like Farkas Farms / Bullseye Gardens and Savvy have shown upward trends, with Farkas Farms / Bullseye Gardens reaching as high as 6th place in December 2025, indicating a potential shift in consumer preferences. Meanwhile, Buckeye Relief and Certified (Certified Cultivators) have maintained relatively stable positions, suggesting consistent performance. These dynamics highlight the need for Butterfly Effect - Grow Ohio to strategize effectively to regain and sustain a higher market rank amidst increasing competition.
Notable Products
In January 2026, the top-performing product from Butterfly Effect - Grow Ohio was Notorious (2.83g) in the Flower category, which rose to the number one rank with sales of 6,740. Layer Cake (2.83g), also in the Flower category, dropped to the second position after maintaining the top spot for three consecutive months. 91 Royale (2.83g) made a notable entry into the rankings at third place, showing strong sales performance. Super Lemon Haze (2.83g) fell to fourth place, experiencing a decline from its previous second-place position in December 2025. Layer Cake Co2 Luster Pod (0.85g) entered the rankings at fifth place in the Vapor Pens category, marking its first appearance on the list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
