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Aug-2025
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has demonstrated a strong presence in the Ohio cannabis market, particularly in the Beverage category where it maintained the top position from May to July 2025, before slipping to second place in August. This minor drop in ranking coincides with a decrease in sales from July to August, indicating a potential area for improvement or increased competition. In the Capsules category, the brand showed impressive growth by ascending to the first position in July, though it experienced a slight decline to third place in August. This fluctuation suggests a dynamic competitive landscape, where consistent performance is key to maintaining top rankings.
In the Concentrates category, Butterfly Effect - Grow Ohio has consistently held the second position from June through August, showcasing stability in this segment despite fierce competition. The Edible category, however, presents a different narrative, as the brand's ranking improved from 24th in May to 19th by August, indicating a gradual yet promising upward trend. Interestingly, the brand's performance in the Flower category saw a notable peak in June with a rank of 4th, although it experienced a decline to 8th by August. Despite these fluctuations, the brand has maintained a steady position in the Vapor Pens category, consistently ranking 4th for the last two months, which reflects a strong foothold in this segment of the Ohio market.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Butterfly Effect - Grow Ohio has experienced notable fluctuations in its market position over recent months. In May 2025, the brand was ranked 8th, but it saw a significant improvement in June, climbing to 4th place. However, by August, it had slipped back to 8th. This volatility in rank is mirrored in its sales performance, which peaked in July before declining in August. Competitors such as Eden's Trees and RYTHM have maintained more consistent rankings, with Eden's Trees consistently staying ahead of Butterfly Effect - Grow Ohio. Meanwhile, Buckeye Relief, despite a drop to 10th place in August, has shown strong sales figures earlier in the period, indicating a potential recovery. The dynamic shifts in rankings and sales highlight the competitive pressure Butterfly Effect - Grow Ohio faces, suggesting a need for strategic adjustments to maintain and improve its market position.
Notable Products
In August 2025, Layer Cake (2.83g) from Butterfly Effect - Grow Ohio maintained its position as the top-performing product in the Flower category, with sales reaching 9818 units. 91 Royale (2.83g) followed closely as the second-ranked product, showing a consistent performance from the previous month. Black Jack (2.83g) experienced a drop in sales, moving from the top spot in May and June to third place in August. Pure Xichigan (2.83g) made its debut in the rankings at fourth place, indicating a strong entry into the market. Super Lemon Haze (2.83g) reappeared in the rankings at fifth place, despite having no sales data in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
