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Sep-2025
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has demonstrated a strong performance in the Ohio cannabis market, particularly in the Beverage category where it consistently held the top position from June to August 2025, before slightly declining to the second position in September. This category showed a downward trend in sales over the months, suggesting potential market challenges or shifts in consumer preferences. In the Concentrates category, Butterfly Effect - Grow Ohio maintained a steady second place ranking throughout the period, indicating a stable demand and solid market presence. However, in the Edible category, the brand barely made it into the top 20, highlighting a potential area for growth or re-evaluation of strategy to improve its standing.
The brand's performance in the Flower category showed some variability, with rankings fluctuating between fourth and eighth place from June to September 2025. Despite this fluctuation, the sales figures remained robust, suggesting that while their rank may have shifted, the overall demand for their Flower products remains strong. In the Vapor Pens category, Butterfly Effect - Grow Ohio improved its ranking from fifth in June to third by September, indicating a positive trend and growing consumer interest in their vapor products. It's worth noting that in the Capsules category, the brand experienced a dip from first to third place in August and September, which could be indicative of increased competition or changing consumer preferences within Ohio.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Butterfly Effect - Grow Ohio has experienced notable fluctuations in its market position over recent months. Starting from a strong position in June 2025 with a rank of 4, the brand saw a decline to 8 by August, before recovering slightly to 6 in September. This volatility in rank is mirrored by the sales figures, which peaked in July but then saw a decline in August, suggesting potential challenges in maintaining consistent consumer demand. Competitors such as Grassroots have shown impressive growth, climbing from rank 9 in June to 4 in September, indicating a potential shift in consumer preferences or successful marketing strategies. Similarly, Neighborgoods has maintained a relatively stable position, ranking 5 in both August and September, which could suggest a loyal customer base or effective brand positioning. Meanwhile, RYTHM experienced a slight drop from rank 6 to 7 in September, while Farkas Farms / Bullseye Gardens showed a recovery from rank 11 in July and August to 8 in September. These dynamics highlight the competitive pressures Butterfly Effect - Grow Ohio faces, emphasizing the need for strategic initiatives to regain and sustain higher market positions.
Notable Products
In September 2025, Butterfly Effect - Grow Ohio's top-performing product was Layer Cake (2.83g) in the Flower category, maintaining its leading position from the previous two months with sales of 6,179 units. Cadillac Rainbow (2.83g) emerged as the second-best seller in the Flower category, marking its debut in the rankings. 91 Royale (2.83g), also in the Flower category, held steady in third place, consistent with its performance in August. Super Lemon Haze (2.83g) climbed to fourth place in the Flower category, showing an improvement from its fifth-place position in August. The Layer Cake Co2 Luster Pod (0.85g) entered the rankings for Vapor Pens, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
