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Jul-2025
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has demonstrated strong performance in the Ohio market across several product categories. Notably, the brand has maintained a consistent top position in the Beverage category, holding the number one rank from April through July 2025. This stability is mirrored in their Capsules category, where they ascended to the top rank by July, indicating a positive trajectory. In the Concentrates category, the brand has shown resilience by maintaining a solid second position, except for a slight dip in May. Such movements suggest a robust market presence and an ability to adapt to consumer preferences, especially in highly competitive segments.
In contrast, the Edible category tells a different story, with Butterfly Effect - Grow Ohio fluctuating between the 19th and 24th ranks, indicating potential challenges or opportunities for growth in this segment. Meanwhile, the Flower category has seen an impressive climb, with the brand advancing from the 7th to the 4th position by June and maintaining it in July. This upward trend in Flower sales suggests a growing consumer base or successful product differentiation. Additionally, the Vapor Pens category has seen significant improvement, moving from the 5th to the 3rd rank by July, reflecting potential strategic shifts or increased consumer demand. These insights highlight the brand's varied performance across categories, underscoring strengths in some areas while pointing to potential growth opportunities in others.
Competitive Landscape
In the competitive landscape of the Ohio Flower category, Butterfly Effect - Grow Ohio has demonstrated a notable upward trajectory in recent months. Starting from a rank of 7 in April 2025, the brand climbed to a commendable 4th position by June and maintained this rank through July. This positive shift in rank is indicative of a significant increase in sales, with a steady rise from April to July. When compared to competitors, Rythm experienced a decline, dropping from 3rd to 6th place, while Seed & Strain Cannabis Co. held a consistent 5th position. Meanwhile, Buckeye Relief remained a strong contender, consistently ranking 2nd, and Eden's Trees showed a similar upward trend, reaching 3rd place by June. The competitive dynamics suggest that Butterfly Effect - Grow Ohio's strategic efforts in product differentiation and market penetration are yielding positive results, positioning it as a formidable player in the Ohio Flower market.
Notable Products
In July 2025, Butterfly Effect - Grow Ohio's top-performing product was Layer Cake (2.83g) in the Flower category, reclaiming the number one rank from its previous position of fourth in June. Notably, Layer Cake achieved sales of 9319 units. Following closely, 91 Royale (2.83g) maintained a strong performance, securing the second rank consistently over the past two months. Future #1 (2.83g) made its debut in the rankings at third place, showing promising sales figures. Black Jack (2.83g), which held the top rank in May, dropped to fourth place, while Peach Dosi (2.83g) rounded out the top five after slipping from its third-place position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
