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Aug-2024
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Overview
Market Insights Snapshot
Butterfly Effect - Grow Ohio has demonstrated notable performance across various categories in the state of Ohio. In the Beverage category, the brand held the top position from May to July 2024 but saw a decline to fifth place in August 2024. This movement could suggest increased competition or shifting consumer preferences. In the Concentrates category, Butterfly Effect - Grow Ohio consistently maintained the number one rank from June to August 2024, highlighting its strong market presence and consumer loyalty in this segment. However, in the Tincture & Sublingual category, the brand was not ranked in July 2024, indicating a potential area for improvement or a temporary dip in market performance.
In the Edible category, Butterfly Effect - Grow Ohio experienced fluctuating rankings, moving from tenth in May 2024 to seventeenth in August 2024, which may reflect variability in consumer demand or market dynamics. The Flower category showed a relatively stable performance with a notable spike in sales in August 2024, suggesting a successful marketing campaign or product launch. Vapor Pens saw a steady rise in sales, although the brand's ranking dropped slightly from seventh to ninth place over the four-month period. The Capsules category saw Butterfly Effect - Grow Ohio entering the top three in August 2024, indicating a strong potential for growth in this segment. Overall, the brand's performance across categories and months presents a mixed yet promising outlook, with specific areas showing strong market leadership and others indicating opportunities for strategic improvement.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Butterfly Effect - Grow Ohio has shown a consistent presence, maintaining a top 10 rank from May to August 2024. Despite a slight dip from 8th to 10th place in August, the brand's sales remained robust, indicating strong market demand. Competitors such as Buckeye Relief and Good Green have also demonstrated upward trends, with Buckeye Relief climbing from 12th to 8th place and Good Green advancing from 13th to 9th place over the same period. This competitive pressure highlights the need for Butterfly Effect - Grow Ohio to innovate and enhance its offerings to maintain its market position. Meanwhile, Farkas Farms / Bullseye Gardens made a significant leap from 29th to 11th place, showcasing the dynamic nature of the market. As the competition intensifies, Butterfly Effect - Grow Ohio must leverage advanced data insights to stay ahead and capitalize on emerging trends.
Notable Products
In August 2024, Butterfly Effect - Grow Ohio's top-performing product was Layer Cake (2.83g) in the Flower category, maintaining its first-place ranking with sales of $8,048. Black Jack (2.83g), also in the Flower category, held steady in second place with notable sales of $4,716. 91 Royale (2.83g) remained consistent in third place, showing an increase in sales to $4,257. Super Lemon Haze (2.83g) entered the rankings at fourth place with sales reaching $3,702. Lemon G (2.83g) completed the top five, debuting at fifth place with sales of $2,848. These rankings show stability and growth, particularly for Layer Cake and 91 Royale, which have shown consistent performance over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
