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Nov-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Bite has shown a consistent performance in the Edible category, maintaining a rank of 17 from August to October 2025, before improving slightly to 15 in November. This upward movement in November indicates a positive trend for the brand, suggesting potential growth or increased consumer interest in their products. Despite a dip in sales from August to September, Bite managed to recover in October, maintaining a steady sales figure in November. This resilience in the face of fluctuating sales is noteworthy and could imply effective brand strategies or product offerings that resonate with consumers.
However, it is also important to note that Bite's presence in other states or categories is not highlighted in the available data, which might suggest that the brand is either not present or not performing within the top 30 in those areas. This could be seen as a limitation or an opportunity for expansion, depending on the brand's strategic goals. The absence of Bite in top rankings outside Massachusetts might point towards a focused market strategy, or it could indicate areas where the brand has yet to establish a significant footprint. Understanding the reasons behind these trends could provide valuable insights into Bite's market positioning and future potential.
Competitive Landscape
In the Massachusetts edibles market, Bite has shown a modest improvement in its ranking, moving from 17th place in August, September, and October 2025 to 15th place in November 2025. This upward movement suggests a positive trend in consumer preference or marketing effectiveness. Despite this improvement, Bite still trails behind competitors like Joyibles, which climbed from 16th to 13th place over the same period, and Treeworks, which maintained a strong position, fluctuating slightly but remaining in the 13th to 14th range. Meanwhile, Hashables and Sapura have shown less dynamic changes, with Hashables remaining in the 14th to 16th range and Sapura consistently in the 18th position. Bite's sales figures, while improving from September to November, still indicate a need for strategic initiatives to close the gap with higher-ranked competitors and sustain its upward trajectory in the competitive Massachusetts edibles market.
Notable Products
In November 2025, Bite's top-performing product was Sleepy Blue Raspberry Gummies 20-Pack, maintaining its first-place rank from the previous months with notable sales of 2963 units. Following closely, Mellow Meyer Lemon Gummies 20-Pack climbed to the second position, up from fourth in October, with a significant increase in sales. Social Watermelon Gummies 20-Pack slipped to third place, despite consistent sales performance. High Strawberry Kiwi Gummies 20-Pack remained stable in fourth place, continuing its steady sales trend over the past months. UP Peach Mango Gummies 20-Pack re-entered the rankings at fifth position, showing a slight recovery in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
