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Aug-2025
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Overview
Market Insights Snapshot
Bite, a cannabis brand specializing in edibles, has shown steady performance in the state of Massachusetts. Over the past four months, Bite has maintained a consistent presence in the top 20 rankings for edibles, with a slight fluctuation between the 16th and 18th positions. Notably, the brand secured the 17th position in both July and August 2025, indicating a stable demand for its products. This consistency in rankings suggests that Bite has a solid foothold in the Massachusetts edible market, even amidst minor sales fluctuations.
Despite the slight dip in sales from May to June, where the sales decreased from $213,473 to $182,897, Bite managed to recover and demonstrate an upward trend in the subsequent months. By August, sales had increased to $223,164, surpassing May's figures. This rebound highlights Bite's resilience and potential growth in Massachusetts. However, the absence of Bite from the top 30 rankings in other states or provinces indicates that their market presence might be limited to Massachusetts, or at least not as strong elsewhere, which could be a strategic area for future expansion or focus.
Competitive Landscape
In the competitive Massachusetts edible market, Bite has shown resilience despite facing stiff competition from brands like Joyibles and Hashables. Over the months from May to August 2025, Bite's rank fluctuated slightly, moving from 16th to 18th and then stabilizing at 17th. This indicates a competitive but stable positioning within the market. Notably, Joyibles has consistently improved its rank, moving from 19th to 16th, suggesting a potential threat to Bite's market share. Meanwhile, Hashables has maintained a rank close to Bite, indicating a neck-and-neck competition. Despite these challenges, Bite's sales have shown a positive trend, particularly in August, where sales increased, suggesting effective marketing strategies or product improvements. As the market evolves, Bite will need to focus on differentiating its offerings to maintain and improve its competitive position.
Notable Products
In August 2025, Bite's top-performing product was the Social Watermelon Gummies 20-Pack, maintaining its number one rank from July with a sales figure of 3,273 units. The Sleepy Blue Raspberry Gummies 20-Pack held steady in the second position, while the Mellow Meyer Lemon Gummies 20-Pack consistently ranked third over the past four months. High Strawberry Kiwi Gummies 20-Pack remained in fourth place, showing a gradual increase in sales each month. UP Peach Mango Gummies 20-Pack continued to be fifth, with only slight fluctuations in sales figures since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
