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Dec-2024
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Overview
Market Insights Snapshot
Bite has shown a notable performance in the Edible category within the state of Massachusetts. Over the last few months of 2024, Bite's ranking has experienced fluctuations, moving from the 20th position in September to 24th in October, then climbing back to 19th in November and further improving to 18th in December. This upward trend in the latter months suggests a positive reception and possibly strategic adjustments that have resonated well with consumers. The sales numbers mirror this trend, with a significant increase from October to December, indicating a strong finish to the year for Bite in Massachusetts.
However, it's important to note that Bite's presence in other states or provinces is not highlighted in the top 30 rankings, which may imply either a nascent or underperforming market presence outside of Massachusetts. This could be viewed as a potential area for growth or a challenge that the brand might need to address. The absence of Bite in the top 30 rankings in other regions could suggest that the brand's strategies or product offerings are particularly tailored or successful in Massachusetts, and replicating this success elsewhere could be a focal point for future expansion efforts.
Competitive Landscape
In the Massachusetts edible category, Bite has demonstrated a notable upward trajectory in its market position over the last few months of 2024. Starting from a rank of 20 in September, Bite improved its standing to 18 by December, indicating a positive trend in consumer preference and sales performance. This improvement is particularly significant given that competitors like Happy Valley and Treeworks have seen fluctuating or declining ranks during the same period, with Happy Valley dropping from 15 to 20 and Treeworks maintaining a relatively stable but lower position. Meanwhile, Hashables and In House have maintained stronger sales figures, but Bite's growth in rank suggests a closing gap. This trend positions Bite as a rising contender in the Massachusetts edible market, potentially attracting more consumer interest and sales momentum as it continues to climb the ranks.
Notable Products
In December 2024, Bite's top-performing product was the Social Watermelon Gummies 20-Pack (100mg THC, 20mg CBG, 20mg CBC) in the Edible category, maintaining its first-place rank from November with sales reaching 3,331 units. Following closely, the Mellow Meyer Lemon Gummies 20-Pack (100mg THC, 500mg CBD, 20mg CBC) secured the second position, showing a notable improvement from its fourth-place rank in November. The Sleepy Blue Raspberry Gummies 20-Pack (100mg CBD, 100mg THC, 40mg CBN) held steady in third place, rising from fifth place in October. High Strawberry Kiwi Gummies 20-Pack (100mg) slipped to fourth place in December, despite a consistent sales increase over the past months. The UP Peach Mango Gummies 20-Pack (100mg THC, 20mg CBG, 20mg CBC) rounded out the top five, dropping from second place in October, indicating a shift in consumer preference towards other flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
