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Jun-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Bite operated as a single-category brand with Edible representing 100.0% of sales, pairing a 21.2% year-over-year growth rate with a 1.7% month-over-month uptick. Average price moved 0.10% year-over-year to $15.996, while Edible volume expansion outpaced price change enough to lift share within its own mix from a fully concentrated base. With Massachusetts Edible rank at 18, the combination of 100.0% mix concentration and a low single-digit MoM gain implies Bite is leaning into depth over breadth, using incremental monthly growth to sustain a focused Edible footprint rather than diversifying categories.
The 21.2% YoY increase alongside a 1.7% MoM rise suggests Bite’s Edible demand is accruing steadily, and the 0.10% YoY price shift indicates growth is primarily quantity-driven rather than pricing-led. Holding a rank of 18 in Massachusetts while maintaining a 100.0% category mix signals a mid-pack positioning where gains are more likely to come from distribution and SKU productivity than from price moves; the pattern implies Bite can trade up within Edibles without near-term category expansion, but any plateau in MoM growth would necessitate mix broadening to climb beyond rank 18.
Competitive Landscape
Bite ranks #18 in MA Edible in June 2026, improving 2 positions from #20 year over year and 3 positions from #21 in March 2026, while remaining 1 spot below its peak at #17 from December 2025; in contrast, Kanha / Sunderstorm holds #1 after rising from #2 year over year and Wyld advanced from #5 to #3 with a 40.5% YoY sales increase as Camino slipped from #1 to #2 alongside a 13.6% YoY gain that lagged Wyld’s pace; this mix of Bite’s modest rank lift alongside competitors’ sharper upward or downward moves implies Bite is inching upward but risks being outpaced unless it accelerates share capture.
Notable Products
Mellow Meyer Lemon Gummies 20-Pack (100mg THC, 500mg CBD, 20mg CBC) posted a -9.27% month-over-month decline in June 2026 while dropping behind Social Watermelon Gummies 20-Pack (100mg THC, 20mg CBG, 20mg CBC) at rank 1 and Sleepy Blue Raspberry Gummies 20-Pack (100mg CBD, 100mg THC, 40mg CBN) at rank 2. Social Watermelon Gummies rose 10.89% MoM to retain rank 1, while Sleepy Blue Raspberry Gummies gained 3.08% MoM at rank 2, indicating Bite’s lead skews toward higher-THC formulations with minor-cannabinoid blends. With five of the top six SKUs in the Edible category and Golf Grape Transfusion Gummies 20-Pack (100mg) up 24.37% at rank 5, the portfolio is concentrated in gummies that benefit from incremental flavor-led rotations rather than format shifts. The pattern implies Bite’s commercial direction is consolidating around THC-dominant gummies with targeted minor-cannabinoid variants, prioritizing breadth within flavors over new categories.
Dark Chocolate With Himalayan Salt 20-Pack (100mg) fell -38.45% MoM at rank 6 even as UP Peach Mango Gummies 20-Pack (100mg THC, 20mg CBG, 20mg CBC) slipped a milder -3.64% at rank 4, creating a widening performance gap inside non-gummy versus gummy formats with only $2,079 in June 2026 sales for the chocolate. The rank stability at the top (ranks 1–2 unchanged alongside a declining rank 3) combined with double-digit contraction in the lone chocolate points to consumer trade-up within fruit gummies and away from confection alternatives. This implies resource allocation toward gummy line extensions will likely yield higher returns than reviving standalone chocolate SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
