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Mar-2025
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Overview
Market Insights Snapshot
Bite has shown consistent performance in the Edible category within Massachusetts. Over the four-month period from December 2024 to March 2025, Bite maintained a stable presence, fluctuating slightly between the 18th and 19th positions. This consistency in ranking, despite a noticeable dip in sales during February, suggests a resilient brand presence in the Massachusetts market. The ability to recover sales in March indicates a potential rebound strategy that could be of interest to stakeholders.
While Bite's performance in Massachusetts is noteworthy, it is important to consider the brand's absence from the top 30 rankings in other states and categories. This lack of presence highlights areas for potential growth or improvement. The data suggests that the brand has yet to establish a significant footprint outside Massachusetts, particularly in other product categories or states where consumer preferences may differ. This presents an opportunity for Bite to explore strategic expansions or targeted marketing efforts in new regions.
Competitive Landscape
In the Massachusetts edible market, Bite has shown a consistent presence, maintaining a rank within the top 20 brands from December 2024 to March 2025. Bite's rank fluctuated slightly, moving from 19th in December 2024 to 18th in January 2025, dropping back to 19th in February, and rising again to 18th in March. This indicates a stable yet competitive position. Compared to its competitors, Bite is outperformed by brands like Lost Farm, which consistently ranks higher, maintaining a position between 13th and 16th place, reflecting stronger sales performance. Meanwhile, Hashables also maintains a higher rank than Bite, consistently holding the 16th to 17th positions. Conversely, Encore Edibles and Treeworks are more volatile, with ranks fluctuating around the 20th spot, suggesting that Bite's position is relatively secure against these competitors. This competitive landscape highlights the need for Bite to innovate or enhance its marketing strategies to climb higher in the rankings and increase its market share.
Notable Products
For March 2025, Bite's top-performing product is the Social Watermelon Gummies 20-Pack, maintaining its position at rank 1 with sales of 2,740 units. The Sleepy Blue Raspberry Gummies 20-Pack follows closely in second place, showing an improvement from the third position in February. Mellow Meyer Lemon Gummies 20-Pack has also climbed back to rank 3, demonstrating a consistent upward trend from a dip in January. High Strawberry Kiwi Gummies 20-Pack remains steady at rank 4, while UP Peach Mango Gummies 20-Pack continues to hold the fifth position. Notably, Sleepy Blue Raspberry Gummies had previously peaked at rank 1 in January, indicating a slight decline in its relative performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
