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Oct-2025
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Overview
Market Insights Snapshot
Bite has maintained a consistent presence in the Edible category in Massachusetts, holding steady at the 17th rank from July through October 2025. This stability indicates a solid foothold in the market, with sales figures showing a slight dip in September but rebounding in October. The brand's ability to maintain its ranking despite fluctuations in sales suggests a loyal customer base or effective marketing strategies that keep it within the top 20 consistently.
Interestingly, Bite's absence from the top 30 rankings in any other states or categories may be viewed as a missed opportunity or a strategic focus on the Massachusetts market. This could imply that Bite is either concentrating its efforts on strengthening its presence in Massachusetts or that it faces significant competition in other regions or categories. The data highlights the importance of understanding regional market dynamics and the potential for expansion or increased competition in other areas.
Competitive Landscape
In the Massachusetts edible market, Bite has consistently maintained its position at rank 17 from July to October 2025. Despite this stability, Bite's sales have experienced fluctuations, notably dipping in September before rebounding in October. This suggests a potential vulnerability to market dynamics or seasonal trends. In contrast, Joyibles and Hashables have shown more dynamic movement within the rankings, with Joyibles improving from rank 16 to 14 and Hashables experiencing a slight decline from 15 to 16. Both competitors have maintained higher sales figures than Bite, indicating stronger market traction. Meanwhile, Sapura has shown a positive trend, climbing from rank 22 to 18, which could pose a future threat to Bite if this momentum continues. Bite's consistent ranking amidst these shifts suggests a need for strategic adjustments to enhance its competitive edge and sales performance in the evolving Massachusetts edible market.
Notable Products
In October 2025, Bite's Sleepy Blue Raspberry Gummies 20-Pack led the sales ranking, maintaining its top position from September with sales reaching 2654 units. The Social Watermelon Gummies 20-Pack followed closely, ranking second after a slight drop from its first-place position in August. High Strawberry Kiwi Gummies 20-Pack climbed to third place, showing a consistent upward trend since July. Mellow Meyer Lemon Gummies 20-Pack experienced a slip to fourth place, despite previously holding the second spot in September. Notably, Golf Grape Transfusion Gummies 20-Pack entered the rankings at fifth place, highlighting its debut in the sales data.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
