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Apr-2025
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Overview
Market Insights Snapshot
Bite has shown consistent performance in the Edible category in Massachusetts, maintaining a steady rank of 19 from February through April 2025. This stability in ranking, despite fluctuations in sales figures, suggests a solid foothold in the market. January saw the brand at the 18th position, which indicates a slight dip but a recovery to a stable position thereafter. The sales figures have shown some variability, with a noticeable dip in February but a recovery by April, nearing the January sales levels. This could imply that Bite has managed to maintain its market presence despite the competitive pressures in Massachusetts.
It is worth noting that Bite's absence from the top 30 rankings in other states and categories highlights a potential area for growth or concern. Their consistent performance in Massachusetts could be a model for expansion into other markets, provided they can replicate their strategy effectively. The lack of presence in other states might suggest a focus on strengthening their position in Massachusetts or challenges in scaling their operations. While Bite's performance in Massachusetts is commendable, their limited reach across other states suggests there is room for strategic expansion to enhance their brand visibility and market share.
Competitive Landscape
In the Massachusetts edible market, Bite has maintained a consistent presence, ranking 19th from February to April 2025, despite a slight dip from 18th in January. This stability in rank suggests a steady performance amidst fluctuating sales figures. Notably, Encore Edibles has shown an upward trajectory, climbing from 21st in January to 17th in April, indicating a potential threat to Bite's position. Meanwhile, Treeworks experienced a decline, dropping to 20th in April after peaking at 17th in March, which could provide Bite with an opportunity to solidify its standing. Lost Farm also saw a downward trend, slipping from 13th in January to 18th in April, which might suggest a shift in consumer preferences that Bite could capitalize on. Overall, while Bite's sales figures have shown variability, its consistent rank indicates resilience in a competitive landscape.
Notable Products
In April 2025, Bite's top-performing product was the Social Watermelon Gummies 20-Pack, maintaining its position as the leading product since February with sales figures reaching 2,653 units. The Sleepy Blue Raspberry Gummies 20-Pack held steady at rank two, having improved from rank three in February. Mellow Meyer Lemon Gummies 20-Pack consistently climbed the ranks, securing third place after starting at rank five in January. High Strawberry Kiwi Gummies remained in fourth place, showing a slight increase in sales from March. UP Peach Mango Gummies stayed in the fifth position, with a notable increase in sales from February's low point.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
