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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Encore Edibles concentrated 99.97% of June 2026 sales in Edible, with Vapor Pens at just 0.03% share; within Edible, sales fell 58.58% year over year while month over month slipped 21.88%, and the nascent Vapor Pens line ticked up 1.49% MoM off a minimal base. Average price rose 2.06% YoY to $20.85 as Edible pricing held near $20.85, implying limited price elasticity at the portfolio level despite a 58.56% YoY brand sales decline and a 63.98% two-year slide; the pattern implies volume contraction is the core driver, not price mix, and June 2026 retained rank 4 in Edible in Connecticut even as share compressed.
With 99.97% dependence on Edible and a 21.88% MoM pullback alongside a 58.58% YoY decline, Encore Edibles is over-indexed to a single category in Connecticut where maintaining rank 4 requires stabilizing repeat purchase rather than further price moves, given only a 2.06% YoY price change. The 1.49% MoM uptick in Vapor Pens from a 0.03% share signals a potential adjacency but not yet a hedge against Edible volatility; the pattern implies near-term positioning should prioritize defending core Edible segments while selectively expanding Vapor Pens to de-risk category concentration without diluting price integrity.
Competitive Landscape
Encore Edibles sits at rank #4 in CT Edible for June 2026, sliding 3 places from its January 2026 peak at #1 even as its year-over-year rank is up 1 position, while category leaders shifted with Soundview holding #1 after a 2-spot YoY climb and Wana edging into #3 with a 3-position YoY gain; in contrast, Encore Edibles moved from #3 in March 2026 to #4 in June 2026 as Camino advanced to #2 on a 6-rank YoY surge. With competitors posting double-digit YoY sales growth ranging from 14.7% for Soundview to 37.3% for Wana and 289.8% for Camino, Encore Edibles’ step-down from #3 to #4 alongside a +1 YoY rank delta implies share is being redistributed toward faster-rising rivals and that holding a top-5 position will require countering momentum from #2–#3 incumbents.
Notable Products
Hybrid Sour Black Cherry RSO Gummies 10-Pack (100mg) posted the steepest decline in June 2026 at -23.35% while slipping to rank 2, and Sativa Tropical Mango RSO Gummies 10-Pack (100mg) also contracted -10.88% yet held rank 1; this tandem drop at the very top implies price or promotion pullback more than a category-wide demand shock. Indica Concord Grape RSO Gummies 10-Pack (110mg) fell -23.15% at rank 3, whereas Indica Sea Salt Caramels 10-Pack (100mg) rose +19.31% to rank 7, creating a mixed top-10 where five of the top ten are Gummies SKUs but chocolate and caramel formats are gaining share against fruit RSO gummies. With Strawberry Gummies 10-Pack (100mg) down -27.54% at rank 8 and Indica Dark Chocolate RSO Sea Salt 10-Pack (110mg) nearly flat at -1.16% at rank 10, the pattern points to flavor rotation fatigue in core fruit gummies and a gradual pivot toward non-fruit confections, suggesting Encore Edibles should rebalance merchandising toward diversified textures and higher-indica, confection-led variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
