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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Encore Edibles concentrated 99.98% of May 2026 sales in Edible, with Vapor Pens reduced to 0.02% share after a 97.00% month-over-month decline, while Edible volumes fell 4.61% MoM and 53.91% year-over-year. Average price contracted 4.55% YoY to $19.96 as Edible carried a near-identical price point at $19.95, and Vapor Pens sat higher at $31.98 but with negligible impact due to near-zero share. The pattern implies a deliberate retrenchment into a single-category core where price reductions have not offset volume contraction, concentrating risk and making May 2026 performance highly sensitive to Edible demand swings.
With Edible dominating mix at 99.98% while brand sales declined 53.90% YoY alongside a 4.61% MoM contraction in the category that drives virtually all revenue, Encore Edibles’ positioning hinges on Edible rank and distribution rather than cross-category hedging. Holding rank 4 in Edible in Connecticut contrasts with a top-state footprint centered in OH, indicating geographic and rank dispersion that could amplify volatility if Edible share shifts even a few basis points; the implication is that maintaining or improving Edible rank is the primary lever for stabilizing share and mitigating a 57.57% two-year slide.
Competitive Landscape
Encore Edibles is ranked #5 in OH Edible in May 2026, improving 3 positions from #8 year over year, and holding flat from #5 three months ago; this places the brand at its peak rank of #5 in May 2026 while indicating a 0-position change quarter over quarter. Competitively, Gron / Grön climbed from #7 to #1 alongside a 98% YoY sales increase, while Incredibles moved from #1 to #3 despite a 27% YoY sales gain, implying that Encore Edibles’ rank stability amid sharper upward moves by leaders is more about defending share than capturing new rank.
Notable Products
Sativa Sour Watermelon Gummies 10-Pack (100mg) posted the steepest decline in May 2026 with a -21.6% MoM drop and sat at rank 7, while Indica Dark Chocolate RSO Sea Salt 10-Pack (110mg) fell -12.8% to rank 8. In contrast, Sativa Tropical Mango RSO Gummies 10-Pack (100mg) gained 6.1% MoM at rank 3 and Indica Sweet Berry Burst Gummies 10-Pack (100mg) rose 23.5% at rank 6, indicating flavor rotation rather than category weakness is driving volatility. With three RSO-labeled SKUs in the top four and four of the top ten as fruit gummies, the mix points to potency-forward RSO positioning paired with mainstream fruit profiles guiding assortment choices. The pattern implies Encore Edibles is leaning into RSO-led flagships while pruning underperforming flavors to stabilize mid-pack ranks and protect the $200,965 anchor contributed by Hybrid Sour Black Cherry RSO Gummies 10-Pack (100mg).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
