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Apr-2025
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Overview
Market Insights Snapshot
Encore Edibles has shown a consistent performance in the Illinois market, maintaining a steady 4th place ranking in the Edible category from January through April 2025. Despite a slight dip in sales from January to February, the brand rebounded in March, suggesting a strong consumer base that supports its position. In contrast, the brand's performance in Massachusetts has been on an upward trajectory, moving from the 21st position in January to the 17th by April. This positive movement indicates growing popularity and market penetration in the state, which could be a promising area for future growth.
In Maryland, Encore Edibles has consistently ranked within the top 4, even climbing to the 3rd position in February. This stability highlights a strong foothold in the Maryland market. On the other hand, New Jersey has been a standout market for Encore Edibles, where it has maintained the top position throughout the first four months of 2025. Meanwhile, in Ohio, the brand experienced some volatility, dropping from 4th place in January to 8th in April. This fluctuation might point to competitive pressures or shifts in consumer preferences, which could warrant further analysis for strategic adjustments.
Competitive Landscape
In the competitive landscape of the edible cannabis market in New Jersey, Encore Edibles has consistently maintained its position as the top-ranked brand from January to April 2025. This stability in rank highlights its strong market presence and consumer preference in the state. Despite a slight decrease in sales from January to April, Encore Edibles continues to outperform its competitors, such as Gron / Grön and Wana, which have held the second and third positions respectively during the same period. Notably, Gron / Grön experienced a significant sales increase in April, yet it wasn't enough to challenge Encore Edibles' leading position. This consistent ranking suggests that Encore Edibles has effectively captured consumer loyalty and market share in the New Jersey edible category, making it a formidable competitor in the region.
Notable Products
In April 2025, Encore Edibles' top-performing product was the Indica Concord Grape RSO Gummies 10-Pack, maintaining its first-place rank consistently from January through April, with sales reaching 30,030 units. The Sour Black Cherry RSO Gummies 10-Pack held onto the second spot, showing stable performance with slight fluctuations in sales figures. The Indica Sweet Berry Burst Gummies 10-Pack remained third, closely trailing the Sour Black Cherry, yet showing a steady decline in sales from January. Strawberry Gummies 10-Pack kept its fourth-place position, yet experienced a notable increase in sales from March to April. Lastly, the THC/CBN 2:1 Sweet Pomegranate Punch Gummies 10-Pack consistently stayed in fifth place, with a slight dip in sales in April compared to March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
