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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Encore Edibles is stocked at 625 licensed dispensaries across Illinois, New Jersey, and 7 other states, 155 of them in Illinois, with the deepest coverage in Chicago, Normal, Naperville, Schaumburg, and Addison. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Encore Edibles remained a single-category brand in July 2026 with Edible at 100.0% of mix, pairing a year-over-year contraction of 46.44% with a month-over-month rise of 4.37%; the simultaneous 1.94% decline in average price and a category rank of 4 in Connecticut signal volume stabilization despite a compressed annual base. With brand sales down 46.45% year over year but edging up month over month, the pattern implies a rebound off a lower run-rate where pricing tactically eased while rank holding at 4 anchors visibility within the state’s Edible segment.
The tighter price gap of -1.94% year over year alongside a 4.37% month-over-month sales uptick and a rank of 4 in Connecticut indicates Encore Edibles is leaning on price elasticity to protect share rather than expand assortment, consistent with a 100.0% category concentration and a 62.21% two-year sales decline. This mix rigidity combined with July 2026 month-over-month growth and a fourth-place position suggests the brand’s near-term positioning is defensive—prioritizing retention within Edible over diversification—while the year-over-year drop of 46.44% points to a need for either mix broadening or further price-pack architecture to regain rank momentum.
Competitive Landscape
Encore Edibles sits at rank #4 in CT Edible in July 2026, down 3 positions year over year from #1, with the same #4 position held over the last three months, while its peak at #1 came in January 2026; in contrast, Soundview is #1 after improving 1 spot year over year with 13.6% sales growth, and Wana is #3 with a flat year-over-year rank and 29.5% sales growth, indicating that Encore Edibles’ slide of 3 ranks alongside competitors posting double-digit gains—most starkly Camino rising to #2 from #4 with 177.9% sales growth—points to share being ceded to faster-accelerating rivals and implies that without a catalyst, maintaining a mid-pack #4 is the near-term trajectory rather than a return to the January 2026 peak.
Notable Products
Indica Sweet Berry Burst Gummies 5-Pack (50mg) marked the sharpest move in July 2026 with a -13.9% month-over-month decline, slipping to rank 10 while Indica Concord Grape RSO Gummies 10-Pack (110mg) fell -5.8% at rank 3; in contrast, Sativa Tropical Mango RSO Gummies 10-Pack (100mg) climbed +39.7% to rank 1 with $233,466 in sales. Across the top ten, eight SKUs are gummies and five are Indica-labeled, yet the leadership pivot to a Sativa at rank 1 alongside Hybrid Sour Black Cherry RSO Gummies 10-Pack (100mg) at rank 2 with +20.9% indicates a tilt toward fruit-forward Sativa/Hybrid formats over smaller-pack Indica options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
