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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Encore Edibles is stocked at 454 licensed dispensaries across Illinois, New Jersey, and 7 other states, 135 of them in Illinois, with the deepest coverage in Chicago, Springfield, Quincy, Schaumburg, and Champaign. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Encore Edibles concentrated 99.53% of August 2026 sales in Edible, with Capsules at 0.47% after a 199.51% MoM surge, while Edible fell 10.73% MoM and 48.38% YoY; the brand’s overall YoY decline was 48.27% alongside a 5.32% YoY drop in average price. In Connecticut Edible, the brand held rank 4, indicating scale within its core despite a 24-month slide of 68.69% and a current average price near $19.49. The pattern implies an over-reliance on a shrinking Edible base where price reductions are not offsetting volume losses, while Capsules’ small but triple-digit MoM uptick offers a testbed rather than a revenue hedge.
With Edible share at 99.53% and rank 4 anchoring the core category, Encore Edibles’ positioning depends on stabilizing Edible velocity more than price cuts, because a 10.73% MoM decline paired with a 5.32% YoY price reduction points to demand elasticity limits. The 199.51% MoM lift in Capsules from a 0.47% share creates optionality but not immediate insulation from the 48.27% brand-level YoY contraction; maintaining rank 4 in Connecticut while broadening form factors would signal a shift from single-category dependency toward risk dispersion.
Competitive Landscape
Encore Edibles sits at rank #7 in MD Edible for August 2026, down 2 positions year over year from #5 and up 3 positions since May 2026 when it was #10; the brand’s peak of #3 in September 2025 contrasts with its current placement by 4 ranks. Competitive pressure intensified as Incredibles climbed from #3 to #1 with 45.7% year-over-year sales growth while Wyld slid from #1 to #4 alongside a 28.6% sales decline, and In House moved from #6 to #3 with 45.1% growth; relative to these moves, Encore Edibles’ three-month rise from #10 to #7 indicates near-term recovery but its two-rank YoY drop signals share is consolidating above it unless it reclaims momentum toward its historical #3 peak.
Notable Products
Sativa Sour Watermelon Gummies 10-Pack (100mg) posted the steepest decline at -23.4% MoM while slipping to rank 6, and Sativa Tropical Mango RSO Gummies 10-Pack (100mg) fell -17.4% MoM yet held rank 1; this pairing suggests the sativa-led volume is softening even at the top. Hybrid Sour Black Cherry RSO Gummies 10-Pack (100mg) contracted -15.8% MoM at rank 2, whereas Indica Sweet Berry Burst Gummies 10-Pack (100mg) was essentially flat at +1.0% MoM at rank 3, indicating relative stability in indica compared with hybrid and sativa. Eight of the top ten are Gummies SKUs, with caramels limited to two placements, and Indica Sea Salt Caramels 10-Pack (100mg) slid -10.7% MoM at rank 10 while Indica Concord Grape RSO Gummies 10-Pack (110mg) dipped -3.0% at rank 4, pointing to a gummies-heavy portfolio that is now seeing broader price- or velocity-driven pressure. The pattern implies Encore Edibles is concentrated in Gummies with sativa variants losing momentum, so near-term commercial direction likely pivots toward defending indica-led staples and shoring up sativa demand rather than expanding form factors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
