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Jul-2025
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Overview
Market Insights Snapshot
Encore Edibles has demonstrated a strong and consistent performance in the Connecticut market, maintaining the top position in the Edibles category from April to July 2025. This dominance is indicative of a well-established brand presence and consumer preference in the state. Similarly, in Illinois and Maryland, Encore Edibles has consistently held the 4th position, suggesting a stable market share but room for growth to reach the top tiers. A notable trend is observed in Ohio, where the brand improved its ranking from 8th in April to 5th by July, indicating a positive upward trajectory in consumer engagement and sales.
Conversely, the performance in New Jersey shows a decline, with Encore Edibles dropping from 1st place in April to 7th by July. This significant movement might point to increasing competition or changing consumer preferences within the state. In Massachusetts, the brand saw an improvement from 17th to 11th place between April and June, but it did not appear in the top 30 in July, suggesting a potential challenge in sustaining its growth momentum. This mixed performance across states highlights the dynamic nature of the cannabis edibles market and the varying levels of brand penetration and consumer loyalty in different regions.
Competitive Landscape
In the Connecticut edibles market, Encore Edibles has consistently maintained its position as the top-ranked brand from April to July 2025, showcasing its dominance in the category. Despite fluctuations in sales figures, Encore Edibles has managed to outperform its closest competitor, Wana, which has held the second rank consistently during the same period. While Wana experienced a significant sales increase in June, it was not enough to challenge Encore Edibles' leading position. Meanwhile, Jams has shown impressive growth, climbing from fifth to third place by May and maintaining that position through July, indicating a potential rising threat in the market. These dynamics suggest that while Encore Edibles remains the leader, the competitive landscape is evolving, with brands like Jams gaining traction, which could influence future market strategies for Encore Edibles.
Notable Products
In July 2025, Encore Edibles' top-performing product was the Sativa Sour Watermelon Gummies 20-Pack, which ranked first with sales of $27,173. The Sativa Sweet Strawberry Gummies 20-Pack followed closely, securing the second position. Tropical Mango RSO Gummies 20-Pack, which had previously held the top spot in April, ranked third in July. Indica Concord Grape RSO Gummies 10-Pack experienced a notable drop to fourth place after leading in both May and June. Strawberry Gummies 10-Pack maintained a consistent performance, holding the fifth position for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
