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Feb-2026
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Overview
Market Insights Snapshot
Encore Edibles has shown a varied performance across different states and categories, highlighting both strengths and areas for improvement. In Connecticut, the brand maintained a dominant position in the Edible category, holding the top rank from November through January, before a slight dip to the second position in February. This indicates a strong presence in the state, albeit with a recent challenge to their leadership. Meanwhile, in Illinois, Encore Edibles has demonstrated consistent upward movement, improving from the 11th position in November to 7th by February, suggesting a growing acceptance and possibly increasing market share in the state.
In Maryland, the brand saw some fluctuations, slipping from 6th to 8th place in January, but regaining its 6th position by February, indicating a resilient performance in a competitive market. New Jersey presented a more volatile landscape for Encore Edibles, with rankings oscillating between 7th and 10th, suggesting potential challenges in maintaining a stable foothold. In contrast, their performance in Ohio was notably stable, consistently holding the 5th rank throughout the observed months, reflecting a solid and unwavering market position. These insights provide a glimpse into the brand's strategic positioning and adaptability across diverse markets.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ohio, Encore Edibles has maintained a consistent rank of 5th place from November 2025 through February 2026. This stability in ranking suggests a steady consumer base and effective market strategies. However, the brand faces stiff competition from Camino, which surged to 2nd place in January 2026 before settling back to 4th in February, indicating a strong upward trend that could threaten Encore's position. Meanwhile, UB GOOD consistently held the 3rd position, showcasing resilience and a robust market presence. Wana and Smokiez Edibles have remained slightly behind Encore, but their close proximity in rank suggests they are viable threats if Encore's sales momentum falters. These dynamics underscore the importance for Encore Edibles to innovate and strengthen its market strategies to maintain or improve its position amidst evolving competition.
Notable Products
In February 2026, Encore Edibles' top-performing product was Indica Concord Grape RSO Gummies 10-Pack (110mg), reclaiming its first-place rank from previous months with sales of $10,814. Hybrid Sour Black Cherry RSO Gummies 10-Pack (100mg) maintained its consistent second-place position since November 2025. Sativa Tropical Mango RSO Gummies 10-Pack (100mg) dropped to third place after leading in January 2026. Indica Sweet Berry Burst Gummies 10-Pack (100mg) improved slightly to fourth place from its fifth-place position in December 2025 and January 2026. The new entry, Strawberry Gummies 10-Pack (100mg), debuted at fifth place in February 2026, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
