.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Encore Edibles has demonstrated a strong performance in the Connecticut market, consistently holding the top position in the Edible category from July to October 2025. This consistent ranking is supported by a steady increase in sales, peaking at over $1.1 million in October. Such dominance highlights the brand's strong presence and consumer preference in this state. Meanwhile, in Maryland, Encore Edibles has shown resilience, maintaining a top 5 position throughout the same period, with a slight dip in sales in October. This indicates a stable market presence, even amidst minor fluctuations in monthly sales figures.
Contrastingly, in Illinois, Encore Edibles experienced more volatility, dropping from 4th to 8th position by September, before recovering slightly to 6th in October. This movement suggests competitive pressures or shifting consumer preferences in this state. In Massachusetts, they only appeared in the top 30 in July, indicating challenges in gaining a foothold in this market. In New Jersey and Ohio, the brand maintained consistent rankings, with New Jersey holding steady at 7th and Ohio at 5th. Such stability in these states suggests a loyal customer base, though there is room for growth to break into higher ranks.
Competitive Landscape
In the Connecticut edibles market, Encore Edibles has consistently maintained its position as the top-ranked brand from July to October 2025, showcasing a strong market presence and consumer preference. Despite fluctuations in sales figures, Encore Edibles has demonstrated resilience and growth, particularly in October where it saw a notable increase in sales compared to previous months. Competitors like Soundview and Wana have maintained their ranks at second and third positions respectively, but their sales figures have shown a downward trend, especially for Soundview, which experienced a significant decline in October. This consistent top ranking and sales growth for Encore Edibles suggest a strong brand loyalty and effective market strategies, positioning it well ahead of its competitors in the Connecticut edibles category.
Notable Products
In October 2025, Encore Edibles' top-performing product was the Indica Concord Grape RSO Gummies 10-Pack (110mg), maintaining its first-place position for four consecutive months with sales of 13,292 units. The Sativa Tropical Mango RSO Gummies 10-Pack (100mg) held steady in second place, showing a notable increase in sales compared to previous months. The Hybrid Sour Black Cherry RSO Gummies 10-Pack (100mg) rose to third place, demonstrating a rebound from its fourth-place ranking in September. Meanwhile, the Sativa Sour Watermelon Gummies 10-Pack (100mg) dropped one spot to fourth, despite consistent sales figures. Lastly, the Indica Sweet Berry Burst Gummies 10-Pack (100mg) remained in fifth place, showing a significant increase in sales from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
