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Dec-2025
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Overview
Market Insights Snapshot
Encore Edibles has shown a consistent performance in the Connecticut market, maintaining the top rank in the Edible category from September to December 2025. This sustained leadership indicates a strong consumer preference and market penetration in the state. In contrast, their performance in Maryland has seen a gradual decline, slipping from 3rd place in September to 7th place by December. This downward trend may suggest increased competition or changing consumer tastes. Meanwhile, in Ohio, Encore Edibles has shown resilience, moving up to 4th place in November before settling back to 5th in December, indicating a stable yet competitive position in the market.
The brand's presence in Illinois has been somewhat volatile, with rankings fluctuating from 8th to 11th place over the four-month period. Despite this, there was a positive movement from November to December, suggesting a potential recovery or strategic adjustment. In New Jersey, Encore Edibles has maintained a steady position around the 7th and 8th ranks, showing consistent performance in a competitive landscape. Notably, the brand did not break into the top 30 in any new states or categories, which could be seen as a missed opportunity for expansion or an indication of focusing efforts on strengthening existing markets.
Competitive Landscape
In the Connecticut edible market, Encore Edibles has maintained a consistent top position from September to December 2025, showcasing a robust and stable market presence. This dominance is highlighted by their steady number one rank, while competitors like Soundview and Camino have remained in the second and third positions, respectively. Despite Soundview's strong performance, Encore Edibles' sales have shown a significant upward trend, culminating in a notable increase from October to December. This growth trajectory not only reinforces their leadership but also indicates a widening gap between them and their closest competitors. Meanwhile, Camino has seen a steady rise in sales, yet their rank remains unchanged, suggesting that while they are growing, they are not closing the gap with the top two brands. This competitive landscape underscores Encore Edibles' strategic advantage and market strength in the Connecticut edible category.
Notable Products
In December 2025, Encore Edibles' top-performing product was the Indica Concord Grape RSO Gummies 10-Pack (110mg), maintaining the number one rank for four consecutive months with sales reaching 13,689 units. The Hybrid Sour Black Cherry RSO Gummies 10-Pack (100mg) held steady at the second position, showing a consistent increase in sales since September. The Sativa Tropical Mango RSO Gummies 10-Pack (100mg) ranked third, experiencing a slight dip in sales compared to November. Sativa Sour Watermelon Gummies 10-Pack (100mg) climbed back to the fourth position after being unranked in November, indicating a recovery in demand. Lastly, the Indica Sweet Berry Burst Gummies 10-Pack (100mg) maintained its fifth-place ranking, with sales gradually increasing since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
