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Aug-2025
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Overview
Market Insights Snapshot
Encore Edibles has demonstrated a strong performance in the Connecticut market, consistently maintaining the top position in the edibles category from May to August 2025. This consistent ranking highlights their dominance and popularity in this state. In contrast, their performance in Illinois shows a slight decline, moving from fourth to fifth place over the same period. This dip could indicate increased competition or changing consumer preferences in Illinois. Meanwhile, in Massachusetts, Encore Edibles started strong with a significant jump from 18th to 11th place in June but did not maintain a top 30 ranking in July and August, suggesting challenges in sustaining growth in this region.
In Maryland, Encore Edibles mirrored their Illinois performance with a steady presence in the top five, though they dropped to fifth place in August. This indicates a stable but slightly declining trend in their ranking. The brand's trajectory in New Jersey is notable for its volatility, where it fell from the top spot in May to seventh place by July, maintaining that position in August. This suggests a significant shift in consumer dynamics or competitive pressures in New Jersey. Lastly, in Ohio, Encore Edibles showed resilience, improving from seventh to fifth place between June and July, maintaining this ranking in August, which underscores a positive trend in this market.
Competitive Landscape
In the Connecticut edibles market, Encore Edibles has consistently maintained its top position from May through August 2025, demonstrating its dominance in the category. Despite a slight dip in sales from May to July, Encore Edibles saw a rebound in August, indicating resilience and effective market strategies. In contrast, Soundview held steady at the second rank, with sales figures showing a slight decline over the same period, suggesting a potential plateau in its growth. Meanwhile, Wana, ranked third, showed a gradual increase in sales, which could pose a future challenge to Encore Edibles if the trend continues. This competitive landscape highlights Encore Edibles' strong market position but also underscores the importance of strategic innovation to maintain its lead amidst rising competition.
Notable Products
In August 2025, Encore Edibles' top-performing product was the Indica Concord Grape RSO Gummies 10-Pack (110mg), maintaining its consistent first-place ranking since May 2025, despite a slight decrease in sales to 16,557 units. The Sativa Tropical Mango RSO Gummies 10-Pack (100mg) rose to the second position, improving from fourth place in July, with sales reaching 13,294 units. The Hybrid Sour Black Cherry RSO Gummies 10-Pack (100mg) slipped to third place from its previous second-place standing, showing a modest sales figure of 13,025 units. The Sativa Sour Watermelon Gummies 10-Pack (100mg), previously unranked, debuted strongly in fourth place. The Strawberry Gummies 10-Pack (100mg) rounded out the top five, dropping from third to fifth place, with sales of 9,715 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
