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Nov-2025
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Overview
Market Insights Snapshot
Encore Edibles has shown a strong and consistent performance in the Connecticut market, maintaining the top rank in the Edible category from August through November 2025. This consistency is reflected in their sales figures, which show a peak in October with sales reaching over $1.18 million, before slightly dropping in November. In contrast, their performance in Illinois has been more volatile, with rankings fluctuating from 5th in August to 10th by November, indicating competitive pressures or shifting consumer preferences in the state.
In Maryland, Encore Edibles has maintained a relatively stable presence, though a dip from 3rd in September to 6th in November suggests emerging challenges or increased competition. Meanwhile, their performance in New Jersey has been steady, with minor fluctuations in rankings but no significant breakthroughs into the top 5. Notably, Ohio presents a positive trend for the brand, improving from 5th place consistently to 4th in November, accompanied by an increase in sales, indicating a growing market presence and consumer acceptance in the state.
Competitive Landscape
In the Connecticut edibles market, Encore Edibles has maintained a stronghold as the top-ranked brand from August to November 2025, consistently outperforming competitors in both rank and sales. Despite a slight dip in sales from August to September, Encore Edibles rebounded in October, maintaining its leading position. In contrast, Soundview held steady in the second position but experienced fluctuating sales, with a notable decrease in October before recovering in November. Meanwhile, Camino emerged as a significant competitor, climbing to the third rank by November, indicating a positive growth trajectory. This competitive landscape underscores Encore Edibles' robust market presence and resilience, even as other brands show signs of growth and potential market share gains.
Notable Products
In November 2025, Encore Edibles' top performer was the Indica Concord Grape RSO Gummies 10-Pack (110mg), maintaining its first-place rank consistently from August through November, with sales reaching 12,754 units. The Sativa Tropical Mango RSO Gummies 10-Pack (100mg) held steady at the second position for three consecutive months, showing a gradual increase in sales. The THC/CBN 2:1 Sweet Pomegranate Punch Gummies 10-Pack (100mg THC, 50mg CBN) rose to third place from its previous fifth position in October, reflecting a notable surge in demand. Indica Sweet Berry Burst Gummies 10-Pack (100mg) climbed to fourth place, marking its first appearance in the rankings since September. Hybrid Sour Black Cherry RSO Gummies 10-Pack (100mg) dropped from third to fifth, indicating a decline in sales momentum compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
