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Sep-2025
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Overview
Market Insights Snapshot
Encore Edibles has shown a consistent performance in the Connecticut market, maintaining the top rank in the edible category from June to September 2025. This stability in ranking is indicative of strong consumer loyalty and market presence. In contrast, their performance in Illinois has seen a declining trend, with the brand slipping from the 4th position in June and July to the 8th position by September. This downward movement could be a result of increased competition or changing consumer preferences in the state. Meanwhile, in Maryland, Encore Edibles has shown resilience by climbing back to the 3rd position in September after a slight dip in August, showcasing their ability to regain market share.
In the Massachusetts market, Encore Edibles experienced a significant drop, disappearing from the top 30 rankings after July, which could be a cause for concern regarding their market strategy or product appeal in the state. On the other hand, in Ohio, the brand has maintained a steady 5th position from July through September, indicating a stable presence in the market. Interestingly, New Jersey has seen a drastic drop in sales from June to September, despite maintaining the 7th position for three consecutive months, which suggests that while they hold a place in the market, the overall sales volume has decreased significantly. These varied performances across states highlight the importance of localized strategies to navigate the diverse cannabis markets effectively.
Competitive Landscape
In the Connecticut edible market, Encore Edibles has consistently maintained its top position from June to September 2025, showcasing its dominance in this category. This leadership is particularly notable given the persistent competition from brands like Soundview and Wana, which have held the second and third ranks respectively during the same period. Despite fluctuations in sales figures, with Encore Edibles experiencing a slight dip in July, its sales have remained robust, consistently outperforming its closest competitors. For instance, Encore Edibles' sales figures were significantly higher than Soundview's, even as Soundview's sales saw a notable decline in September. This stability in rank and sales suggests a strong brand loyalty and market presence for Encore Edibles, positioning it well against its competitors in the Connecticut edible market.
Notable Products
In September 2025, Encore Edibles' Indica Concord Grape RSO Gummies 10-Pack (110mg) maintained its top position as the best-selling product, despite a decline in sales to 13,586 units. Sativa Tropical Mango RSO Gummies 10-Pack (100mg) rose to second place, showing a notable increase from its previous ranking of fourth in July. Sativa Sour Watermelon Gummies 10-Pack (100mg) remained consistent in third place since August, while Hybrid Sour Black Cherry RSO Gummies 10-Pack (100mg) slipped from second in August to fourth in September. Indica Sweet Berry Burst Gummies 10-Pack (100mg) re-entered the top five, securing the fifth position after being absent from the rankings in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
