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Mar-2025
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Overview
Market Insights Snapshot
Encore Edibles has demonstrated a strong performance in the New Jersey market, consistently holding the top spot in the edibles category from December 2024 through March 2025. This sustained leadership highlights the brand's strong consumer appeal and market penetration in the state. In contrast, their performance in Massachusetts has been less dominant, with rankings fluctuating between 17th and 20th place. This indicates a more competitive landscape or possibly a need for strategic adjustments to improve their position in the Massachusetts market.
In Illinois, Encore Edibles has maintained a steady 4th place ranking, suggesting a stable presence in the state's edibles category despite a slight dip in sales in February 2025. Meanwhile, Maryland has shown a positive trajectory with the brand climbing to 3rd place in February before settling back to 4th in March 2025. This upward movement points to potential growth opportunities in Maryland. On the other hand, Ohio presents a mixed picture, with Encore Edibles experiencing a drop in ranking from 4th to 7th in February, before recovering to 6th in March. This volatility may reflect shifting consumer preferences or competitive pressures in the Ohio market.
Competitive Landscape
In the competitive landscape of the New Jersey edible market, Encore Edibles has maintained a consistent top-ranking position from December 2024 through March 2025. This stability in rank highlights its strong market presence and consumer preference, despite fluctuations in sales figures. Encore Edibles' closest competitors, Gron / Grön and Wana, have remained steady at the second and third positions, respectively. Although both competitors have experienced a decline in sales over the observed months, Encore Edibles has shown resilience with a notable increase in sales from January to March 2025. This upward trend in sales, coupled with its unyielding rank, underscores Encore Edibles' competitive edge and suggests a robust brand loyalty that competitors are striving to match.
Notable Products
In March 2025, the Indica Concord Grape RSO Gummies 10-Pack (100mg) maintained its top position in Encore Edibles' product lineup, achieving sales of 29,021 units. The Sour Black Cherry RSO Gummies 10-Pack (100mg) ranked second, showing a consistent performance as it improved from third place in January to second in February and March. The Indica Sweet Berry Burst Gummies 10-Pack (100mg) consistently held the third position in March, following a brief rise to second in January. Strawberry Gummies 10-Pack (100mg) remained in the fourth position, reflecting stable sales trends over the past months. Finally, the THC/CBN 2:1 Sweet Pomegranate Punch Gummies 10-Pack (100mg THC, 50mg CBN) remained steady at fifth place, showing a slight increase in sales figures month over month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
