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Nov-2025
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Overview
Market Insights Snapshot
Lost Farm has demonstrated consistent performance in the California edibles market, maintaining its position as the fourth-ranked brand from August to November 2025. This stability is noteworthy, especially considering the fluctuations often seen within the competitive cannabis industry. In contrast, its performance in Illinois saw a slight decline, with the brand dropping from fourth to fifth place in November. This movement suggests a potential need for strategic adjustments to regain its previous standing. Meanwhile, Massachusetts showed a resurgence in November after missing rankings in September and October, indicating a positive trend that could be capitalized on.
In Michigan, Lost Farm experienced a gradual decline in rankings, moving from 15th in August to 18th by November, which might suggest increasing competition or shifting consumer preferences. Similarly, New Jersey saw Lost Farm drop out of the top 30 in October, only to reappear in November at 21st, highlighting a fluctuating market presence. The brand's performance in New York remained relatively stable, with only minor changes in rank, while in Ohio, Lost Farm did not maintain a top 30 position post-September, suggesting challenges in maintaining market traction. These variations across states underscore the dynamic nature of the cannabis market and the importance of localized strategies.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lost Farm consistently holds the 4th rank from August to November 2025, demonstrating a stable position amidst its competitors. Despite this steadiness, Lost Farm faces stiff competition from brands like Kanha / Sunderstorm, which consistently ranks 3rd, and Camino, which maintains the 2nd position. Notably, Camino leads the market with significantly higher sales figures, indicating a strong consumer preference. Meanwhile, Good Tide and Heavy Hitters trail behind Lost Farm, both holding the 5th and 6th positions, respectively. Although Lost Farm's sales show a positive growth trajectory from September to November, the brand needs strategic initiatives to close the gap with higher-ranked competitors and capitalize on its stable ranking to boost sales further.
Notable Products
In November 2025, the top-performing product from Lost Farm was the Blueberry x Blue Dream Live Resin Fruit Chews 10-Pack, maintaining its position at rank 1 with sales of 15,989 units. The Watermelon x Gelato Live Resin Fruit Chews 10-Pack improved its rank from 3 to 2, indicating a notable increase in popularity. Meanwhile, the Strawberry Lemonade x Super Lemon Haze Live Resin Gummies 10-Pack slipped to rank 3, showing a slight decrease in its standing compared to previous months. The Raspberry x Wedding Cake Live Resin Gummies 10-Pack consistently held the 4th position throughout the months. A new entry, the THC/CBN 2:1 Black Raspberry x Northern Lights Gummies 10-Pack, debuted at rank 5, suggesting a successful launch.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
