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Feb-2026
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Overview
Market Insights Snapshot
Lost Farm has shown a consistent presence in the California edibles market, maintaining a steady fourth-place ranking from November 2025 through February 2026. However, sales have seen a downward trend, decreasing from over $2.9 million in November to approximately $2.45 million by February. In Illinois, Lost Farm also maintained a strong position within the top five, though it slipped from fifth to sixth place by February, accompanied by a decrease in sales from $636,682 in November to $567,337 in February. This suggests that while the brand holds a solid market position, there may be challenges in sustaining sales momentum.
In Massachusetts, Lost Farm's rankings fluctuated slightly, peaking at 18th place in December and February, while dipping to 20th in January. Despite these shifts, the brand remained within the top 20, indicating a stable foothold in the state. Conversely, in New Jersey, Lost Farm's absence from the top 30 in February could be a potential concern, as they had previously ranked as high as 20th in January. This drop-off may signal a need for strategic adjustments to regain traction in that market. Meanwhile, in Ohio, an upward trajectory is evident as Lost Farm climbed from not being in the top 30 in November to 18th place by February, showcasing potential growth opportunities in this region.
Competitive Landscape
In the highly competitive California edibles market, Lost Farm consistently held the 4th rank from November 2025 through February 2026. Despite maintaining its position, Lost Farm experienced a downward trend in sales, which could indicate a potential challenge in sustaining its market share. The brand is positioned behind Camino, which consistently held the 2nd rank with significantly higher sales figures, and Kanha / Sunderstorm at 3rd, both of which maintained stable rankings and sales. Meanwhile, Good Tide and Heavy Hitters, ranked 5th and 6th respectively, also showed a decline in sales, though they remained consistently behind Lost Farm. This competitive landscape suggests that while Lost Farm is holding its ground in terms of rank, the brand may need to innovate or enhance its marketing strategies to counteract the sales decline and to better compete with the top-tier brands.
Notable Products
In February 2026, the top-performing product from Lost Farm was the Blueberry x Blue Dream Live Resin Fruit Chews 10-Pack, maintaining its number one rank consistently since November 2025, despite a slight decrease in sales to 14,956 units. The Strawberry Lemonade x Super Lemon Haze Live Resin Gummies 10-Pack held the second position, mirroring its ranking from January 2026, with sales figures at 12,752 units. The Watermelon x Gelato Live Resin Fruit Chews 10-Pack rose to third place after not being ranked in January, indicating a resurgence with sales of 11,036 units. The Raspberry x Wedding Cake Live Resin Gummies 10-Pack remained steady at fourth place, with a slight decrease in sales compared to previous months. The THC/THCV 2:1 Mango x Jack Herer Live Resin Chews 10-Pack continued to hold the fifth position, showing consistent performance since November 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
