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Apr-2025
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Overview
Market Insights Snapshot
Lost Farm has maintained a consistent presence in the California edibles market, holding the fourth rank from January to April 2025. This stability suggests a robust consumer base and effective market strategies in the state. Conversely, in Massachusetts, the brand's rank has seen a decline from 13th in January to 18th by April, indicating potential challenges in maintaining its competitive edge. Meanwhile, in Illinois, Lost Farm has consistently held the fifth position, showcasing a steady performance similar to its presence in California. The notable trend here is the brand's ability to sustain its ranking in some states while experiencing shifts in others.
In New York, Lost Farm has demonstrated a slight fluctuation, moving from the 8th position in January to 7th in February and March, before returning to 8th in April. This suggests a competitive yet stable environment for the brand in the state. In Michigan, the brand's ranking has shown some variability, with a drop from 15th in January to 18th in March, but then recovering to 16th in April, indicating a potential rebound. Interestingly, in Ohio, Lost Farm improved its position from 17th in March to 14th in April, suggesting a positive trend in consumer reception or strategic adjustments that could be contributing to its improved ranking.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lost Farm has maintained a consistent rank at 4th place from January to April 2025. Despite its steady position, Lost Farm faces stiff competition from brands like Kanha / Sunderstorm and Camino, which have consistently held higher ranks at 3rd and 2nd places, respectively. Notably, Camino has demonstrated strong sales figures, significantly outperforming Lost Farm, which could be indicative of a more robust market presence or brand loyalty. Meanwhile, Heavy Hitters and Good Tide have shown some fluctuations in their rankings, with Heavy Hitters improving from 7th to 5th place by April 2025. This dynamic suggests that while Lost Farm holds a stable position, there is an opportunity to strategize for growth to climb higher in the rankings and increase sales, particularly in light of the competitive pressure from both higher and lower-ranked brands.
Notable Products
In April 2025, the top-performing product from Lost Farm was the Blueberry x Blue Dream Live Resin Fruit Chews 10-Pack (100mg), which maintained its number one rank from March, with sales reaching 16,629 units. The Strawberry Lemonade x Super Lemon Haze Live Resin Gummies 10-Pack (100mg) followed closely, slipping from its top spot in March to the second position. Consistently holding the third rank across all months from January to April was the Raspberry x Wedding Cake Live Resin Gummies 10-Pack (100mg). The Juicy Peach x Mimosa Live Resin Infused Gummies 10-Pack (100mg) improved its ranking from fifth in March to fourth in April. Meanwhile, the Watermelon x Gelato Live Resin Fruit Chews 10-Pack (100mg) remained steady in the fifth position, re-entering the rankings in April after a month of absence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
