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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Edible accounted for 99.92% share with a month-over-month change of 0.13% and a year-over-year change of -9.72%, while Vapor Pens fell month-over-month by 54.59% to a 0.05% share and Concentrates declined month-over-month by 35.67% despite a 205.14% year-over-year increase to a 0.02% share. Lost Farm’s overall sales were down 9.66% year over year with an average price down 2.20%, and within Edible the average price was $18.78; the brand ranked 4 in Edible in California. The pattern implies an Edible-centric portfolio with minimal diversification, where small but volatile non-core categories are not yet offsetting the year-over-year contraction in the primary category.
The consolidation in Edible share at 99.92% alongside a rank of 4 in Edible in California indicates positioning tied to Edible competitiveness rather than cross-category breadth, with the 0.13% month-over-month uptick insufficient to counter the -9.72% year-over-year decline. The -54.59% month-over-month movement in Vapor Pens and -35.67% month-over-month movement in Concentrates, despite a 205.14% year-over-year gain in Concentrates from a very low base, suggest experimentation that has not scaled, while the -2.20% average price change points to price pressure within Edible rather than trade-up to higher-priced formats. This implies a need to defend and convert within Edible to sustain the rank while treating adjacent categories as targeted pilots rather than near-term volume levers.
Competitive Landscape
Lost Farm sits at rank #4 in CA Edible in May 2026, unchanged from #4 year over year, and it has also held #4 for three consecutive months, indicating zero upward or downward movement despite category churn where Wyld remains #1 while its sales fell 12.9% year over year and Good Tide improved its position from #6 to #5 with a 14.4% sales increase. Against mid-tier rivals, Camino held #2 with a 5.3% sales lift and Kanha / Sunderstorm stayed #3 with a 2.3% gain, positioning Lost Farm directly behind peers that are growing while it neither gained ranks nor ceded ground. The pattern implies a stalling trajectory where stable rank at #4 amid a declining #1 and advancing #5 suggests Lost Farm must convert share from a weakening leader or outpace modest growth at #2–#3 to avoid slippage.
Notable Products
Dark Cherry x Illuminati OG Live Rosin Gummies 10-Pack (100mg) posted the steepest movement in May 2026 with an -11.5% month-over-month decline while holding rank 9, contrasting with Ice Cream Cake x Watermelon Live Rosin Gummies 10-Pack (100mg) up 7.1% at rank 6. The top two SKUs, Blueberry x Blue Dream Live Resin Fruit Chews 10-Pack (100mg) and Strawberry Lemonade x Super Lemon Haze Live Resin Gummies 10-Pack (100mg), both slipped slightly at -1.6% and -1.0% while maintaining ranks 1 and 2. The pattern implies demand is consolidating around stable leaders despite volatility at the lower end of the top 10.
Across the top 10, all items are Edible SKUs, with four Live Rosin gummies inside ranks 5–9 balancing mixed movements of +7.1% and +4.2% against -11.5% and a -5.5% decline at rank 10. Raspberry x Wedding Cake Live Resin Gummies 10-Pack (100mg) was essentially flat at +0.5% in rank 8, while Watermelon x Gelato Live Resin Fruit Chews 10-Pack (100mg) dipped -6.9% at rank 3 on $239,629 in May 2026 sales. This composition implies Lost Farm is leaning into a two-tier portfolio where Live Resin leaders anchor share and Live Rosin variants test incremental upsides with higher volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
