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Aug-2025
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Overview
Market Insights Snapshot
Lost Farm has shown a consistent performance in the California edibles market, maintaining a steady 4th position from May to August 2025. This stability in ranking suggests a strong foothold in the state, despite a slight decrease in sales over the months. In Illinois, Lost Farm improved its ranking from 5th to 4th place by August, indicating a positive trend in market penetration. However, the brand's performance in Massachusetts saw a decline, slipping from 17th in May to 22nd by August, which could suggest challenges in maintaining consumer interest or increased competition in the region.
In Michigan, Lost Farm's ranking fluctuated slightly, peaking at 14th in July before returning to 18th in August, which points to a competitive and volatile market environment. Interestingly, Lost Farm made its debut in the top 30 in New Jersey in August, securing the 21st position, a promising entry for future growth. Conversely, the brand's ranking in Ohio dropped from 13th in May to 24th in August, reflecting potential challenges in maintaining sales momentum. In New York, the brand held a consistent position at 11th from June to August, indicating stable demand in the state despite minor fluctuations in sales figures.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lost Farm consistently maintained its 4th place rank from May to August 2025, indicating a stable position amidst fluctuating sales figures. Despite a slight decline in sales from May to August, Lost Farm's rank remained unchanged, suggesting resilience against competitors like Good Tide, which improved its rank from 6th to 5th, and Heavy Hitters, which dropped from 5th to 6th. Notably, Kanha / Sunderstorm and Camino consistently held higher ranks at 3rd and 2nd, respectively, with Camino's sales figures significantly outpacing those of Lost Farm. This competitive analysis highlights the importance for Lost Farm to strategize on increasing market share to challenge higher-ranked brands and capitalize on potential market shifts.
Notable Products
In August 2025, Lost Farm's top-performing product was the Blueberry x Blue Dream Live Resin Fruit Chews 10-Pack (100mg), maintaining its number one rank consistently from May through August with sales of 14,706 units. Following closely, the Strawberry Lemonade x Super Lemon Haze Live Resin Gummies 10-Pack (100mg) held the second position throughout the same period. The Raspberry x Wedding Cake Live Resin Gummies 10-Pack (100mg) remained steady at third place, despite a noticeable drop in sales compared to previous months. The Watermelon x Gelato Live Resin Fruit Chews 10-Pack (100mg) consistently ranked fourth, showing stability in its sales figures. Finally, the Juicy Peach x Mimosa Live Resin Infused Gummies 10-Pack (100mg) maintained its fifth position from June onwards, although it experienced a gradual decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
