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Oct-2025
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Overview
Market Insights Snapshot
Lost Farm has demonstrated a consistent presence in the California edibles market, maintaining a steady 4th place rank from July through October 2025. Despite a dip in sales during August and September, the brand rebounded slightly in October, indicating resilience and a strong consumer base. In Illinois, Lost Farm also held the 4th position from August to October, although sales have seen a downward trend since July. This suggests a need for strategic adjustments to maintain their position amidst fluctuating consumer preferences.
In contrast, Lost Farm's performance in other states shows more variability. In Massachusetts, the brand was unable to sustain a top 30 position after August, which may indicate challenges in capturing market share. Meanwhile, in Michigan, Lost Farm saw a slight decline in rankings from 12th in July to 17th by October, though sales remained relatively stable. The brand also faced challenges in New Jersey and Ohio, where it dropped out of the top 30 by October, suggesting potential areas for growth and increased market penetration. In New York, Lost Farm maintained a steady 11th place, though fluctuations in sales hint at a competitive landscape. These mixed results highlight both the brand's strengths and opportunities for improvement across different regions.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Lost Farm consistently maintained its 4th rank from July to October 2025. Despite a steady position, Lost Farm faces stiff competition from brands like Kanha / Sunderstorm and Camino, which held the 3rd and 2nd ranks, respectively, throughout the same period. Notably, Camino leads the market with significantly higher sales figures, indicating a strong consumer preference. Meanwhile, Good Tide and Heavy Hitters are closely trailing Lost Farm, holding the 5th and 6th positions. This competitive environment suggests that while Lost Farm maintains a solid market presence, it must innovate and strategize to climb higher in rank and close the sales gap with leading competitors.
Notable Products
In October 2025, the top-performing product from Lost Farm was the Blueberry x Blue Dream Live Resin Fruit Chews 10-Pack with a consistent first-place ranking since August, and it achieved sales of 13,775 units. Following closely was the Strawberry Lemonade x Super Lemon Haze Live Resin Gummies 10-Pack, maintaining its second-place position for three consecutive months. The Watermelon x Gelato Live Resin Fruit Chews 10-Pack improved its rank to third, up from a consistent fourth place in previous months. The Raspberry x Wedding Cake Live Resin Gummies 10-Pack dropped to fourth place, having held third place from July through September. Lastly, the Ice Cream Cake x Watermelon Live Rosin Gummies 10-Pack maintained its fifth-place ranking since its entry into the list in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
