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Apr-2025
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Overview
Market Insights Snapshot
Blossom's performance in the Edible category in Oregon shows a consistent presence just outside the top 30 brands, with rankings at 36th in February, 38th in March, and 37th in April 2025. This indicates a stable position in a competitive market, although the brand seems to struggle to break into the top tier. Notably, Blossom was not ranked in January, suggesting either a late start to the year or a significant improvement in subsequent months to establish a foothold. This persistence in maintaining a close range to the top 30 could be a stepping stone for future gains if they continue on this trajectory.
Despite not being in the top 30, Blossom's sales figures in Oregon's Edible category show a positive trend, with sales increasing from $10,718 in February to $11,426 in April 2025. This upward movement in sales, even without a top-tier ranking, underscores the brand's potential to capture more market share if it can leverage its current momentum. The slight fluctuations in ranking, paired with the steady sales growth, suggest that while Blossom is not yet a dominant player, the brand is making incremental progress that could eventually translate into a stronger market position.
Competitive Landscape
In the Oregon edible market, Blossom has shown a notable shift in its competitive positioning from January to April 2025. Initially absent from the top 20 rankings in January, Blossom entered the rankings in February at 36th place, then experienced a slight dip to 38th in March, before improving to 37th in April. This fluctuating rank suggests a competitive landscape where Blossom is striving to establish a foothold. In comparison, Willamette Valley Alchemy and Crown B Alchemy have maintained slightly more stable positions, with Crown B Alchemy consistently ranking higher than Blossom. Despite these challenges, Blossom's sales have shown a positive trend, increasing steadily from February through April, indicating a growing consumer interest that could potentially translate into improved rankings in the future.
Notable Products
In April 2025, Blossom's top-performing product was Tart Cherry Gummy (100mg) in the Edible category, maintaining its position as the top seller from March with a sales figure of 651 units. Peach Gummy (100mg) secured the second spot, slightly down from its peak in February when it was ranked first. Strawberry Gummy (100mg) consistently held the third position since March, indicating stable demand. Mango Gummy (100mg) maintained its fourth-place ranking from March, showing a slight decline in sales compared to earlier months. Notably, Limeade Gummy (100mg) entered the rankings in April, debuting at fifth place, suggesting growing interest in this new product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
