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Jul-2025
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Overview
Market Insights Snapshot
Blossom has shown a dynamic performance across various states and product categories, with notable movements in the edible category in Oregon. In April 2025, Blossom was ranked 41st in the edible category but did not appear in the top 30 in May, indicating a dip in competitive positioning. However, Blossom made a comeback in June, climbing to the 36th position, and maintained a similar rank in July at 37th. This fluctuation suggests a volatile yet resilient presence in the Oregon market, with sales figures reflecting this as well, showing a peak in June.
Despite not consistently appearing in the top 30 brands in Oregon's edible category, Blossom's performance indicates potential for growth. The brand's ability to re-enter the rankings in June after a brief absence in May highlights its capacity to adapt and recover in a competitive landscape. While the exact sales figures for May are not disclosed, the observed increase in June suggests a positive response to market strategies or product offerings. This trend provides a glimpse into Blossom's strategic positioning in the state, though further insights into other states and categories would offer a more comprehensive understanding of its overall market performance.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Oregon, Blossom has shown a fluctuating performance in recent months. Notably, Blossom's rank improved from 41st in April 2025 to 36th in June 2025, before slightly dropping to 37th in July 2025. This improvement in rank during June suggests a positive reception of their products, potentially driven by successful marketing strategies or product innovations. However, the slight decline in July indicates a need for sustained efforts to maintain competitive positioning. In contrast, Cascade Valley Cannabis and Willamette Valley Alchemy have shown more stable rankings, with Cascade Valley Cannabis consistently ranking higher than Blossom, despite a decrease in sales from April to July. Meanwhile, Crown B Alchemy demonstrated a notable jump in rank from 36th in May to 29th in June, suggesting a strong competitive push that Blossom must contend with. These dynamics highlight the competitive pressures Blossom faces and underscore the importance of strategic initiatives to enhance market share and sales performance in Oregon's edible cannabis sector.
Notable Products
In July 2025, Blossom's top-performing product was the Tart Cherry Gummy (100mg) in the Edible category, reclaiming its number one position with sales of 603 units. The Peach Gummy (100mg) maintained its consistent rank at number two, demonstrating steady performance over the months. The Strawberry Gummy (100mg), which previously held the top spot in May and June, dropped to third place in July. Mango Gummy (100mg) re-entered the ranking at fourth place after being absent in June. Limeade Gummy (100mg) remained in fifth place, showing a decline in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
