Major

Data Snapshot: May 05, 2026
Major Cannabis Brand Logo
$500K+

Apr-2026

Sales

Decline

Trend

6-Month

106

Product Count

SKUs

Major

Overview

Founded by Karim Butler and Alexis Major-Allison, "Major" is a Black-owned cannabis brand dedicated to making meaningful strides in cannabis equity. While not the largest player in the industry, Major makes its mark by being one of the first and most significant minority-owned companies in the increasingly saturated market. Besides offering unique cannabis products, the brand distinguishes itself by its commitment to community outreach, guiding and informing people about the legal intricacies of cannabis in various states.
Product Trends

Major Categories

Major Sales

Market Insights Snapshot

Major Historical Sales by Category

Major's performance in the Beverage category across several states shows a varied but generally positive trajectory. In Arizona, the brand made a significant entry by securing the 5th spot in March and maintaining it in April, suggesting a strong market penetration within a short period. In Colorado, Major also debuted at 6th place in March and held steady in April, indicating consistent consumer interest. However, in Oregon, Major was absent from the top 30 in April after climbing to 8th position in March, which might point to competitive pressures or market saturation. Meanwhile, in Illinois, the brand showed resilience by climbing from 12th in February to 10th in March, although it slipped slightly to 11th in April.

In terms of state-specific performance, Major has maintained a stronghold in New Jersey, consistently ranking 2nd from January to April, which underscores its established presence and consumer loyalty in the state. In Missouri, the brand experienced a slight dip, moving from 4th to 5th in April, but this could be a temporary fluctuation given its previous stable ranking. Notably, in Washington, Major has consistently held the 3rd position, reflecting a robust and steady demand. Interestingly, Major's venture into the Flower category in New York presents a different narrative, as it hovered around the lower rankings, indicating room for growth and market strategy refinement in this category.

Apr-2026 Rank
Beverage
Flower
5
6
11
5
2
72
3
Major

Competitive Landscape

In the competitive landscape of the beverage category in Washington, Major consistently held the third rank from January to April 2026, demonstrating a stable position amidst fluctuating sales figures. Despite a slight dip in sales in February, Major maintained its rank, indicating resilience against competitors. Ray's Lemonade and Journeyman are Major's primary competitors, with Ray's Lemonade initially leading the market before Journeyman took the top spot in April. This shift highlights a dynamic competitive environment, where Major's consistent rank suggests a loyal customer base, even as top competitors exchange leadership positions. Meanwhile, Green Revolution and Blaze Soda maintained lower ranks, with Blaze Soda showing an upward trend, potentially signaling future competition for Major. This analysis underscores the importance for Major to leverage its stable market presence to strategize against the evolving competitive dynamics in Washington's beverage category.

Major market ranking for WA Beverage

Major

Notable Products

In April 2026, Major's Blackberry Lemonade Blast Shot dominated the sales rankings, reclaiming the top position from March with sales of 11,791 units. The Original - Fruit Punch Blast Shot followed closely, maintaining a strong second place after leading in March. Blueberry Blast Fast Acting Shot consistently held the third position, showcasing stable performance throughout the months. Volcanic Orange Mango Fruit Drink climbed one spot to fourth, indicating a slight increase in popularity. Meanwhile, Apple Peach Blast Shot experienced a drop to fifth place, reflecting a decrease in sales compared to previous months.

Product Rank
Category
Jan-2026
Feb-2026
Mar-2026
Apr-2026
Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz)
Beverage
1
1
2
1
The Original - Fruit Punch Blast Shot (100mg THC, 2oz)
Beverage
2
2
1
2
Blueberry Blast Fast Acting Shot (100mg THC, 2oz)
Beverage
3
3
3
3
Volcanic Orange Mango Fruit Drink (100mg THC, 6.7oz)
Beverage
5
5
5
4
Apple Peach Blast Shot (100mg THC, 2oz)
Beverage
4
4
4
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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