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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Beverage held 84.19% share with a 4.97% MoM increase but a -18.30% YoY contraction, while Flower jumped to 12.25% share on a 28,523.43% YoY surge yet fell -38.81% MoM; Pre-Roll reached 3.14% share with 43.53% MoM growth and no YoY baseline, and Edible slid to 0.42% share despite a 29.61% MoM lift and an -86.52% YoY decline. Against a brand-level -5.87% YoY sales change and a 3.21% YoY average price increase, the mix now leans even more toward value-accessible Beverage (avg price $7.65) while premium-priced Flower (avg price $41.53) expands in share, implying a barbell mix where recent MoM strength in Beverage and Pre-Roll offsets Flower’s sharp monthly pullback.
That barbell mix positions Major to monetize two demand vectors: high-frequency Beverage buyers and higher-ticket Flower shoppers, with Beverage’s 4.97% MoM rebound and Pre-Roll’s 43.53% MoM climb cushioning volatility from Flower’s -38.81% MoM drop, and Beverage’s -18.30% YoY suggesting maturity while Flower’s 28,523.43% YoY points to a newer scale-up. Holding rank 2 in Beverage in New Jersey alongside an 84.19% internal share concentrates competitive exposure in one category, but May 2026 momentum in smaller Pre-Roll plus the reweighting toward Flower indicates an intentional diversification that can reduce reliance on Beverage seasonality and stabilize revenue variance as category cycles diverge.
Competitive Landscape
Major sits at #3 in WA Beverage for May 2026, unchanged YoY from #3, and also flat versus three months ago at #3, while its peak of #2 in March 2025 signals prior headroom; in contrast, Journeyman is #1 after rising from #2 YoY and Ray's Lemonade slipped from #1 to #2 alongside a -37.6% YoY sales change, whereas Blaze Soda climbed from #7 to #5 on +47.4% YoY sales growth. With Green Revolution steady at #4 and down -44.7% YoY in sales, the competitive pressure is increasingly from below rather than above, implying Major’s static #3 rank and zero-position YoY change could be vulnerable to an upside challenge if Blaze Soda sustains its momentum.
Notable Products
Mojo-Rita Blast Shot (100mg THC, 2oz) posted the steepest movement in May 2026 with a -18.6% month-over-month drop while slipping to rank 10, contrasting a 41.3% surge for Zero Cal Lemonade Blast Shot (100mg THC, 2oz) at rank 7. Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz) climbed 18.0% to hold rank 1, while Apple Peach Blast Shot (100mg THC, 2oz) advanced 29.0% at rank 4, and five of the top ten are 6.7oz Fruit Drink SKUs that were mixed, with +19.1% for Sunset Pink Lemonade at rank 5 versus -4.9% for Sacred Grape at rank 9. The split between fast-rising shots (+41.3% and +29.0%) and a retreating legacy shot (-18.6%) implies the shot lineup is fragmenting toward differentiated formulations, while overall leadership staying at rank 1 suggests Major is tilting mix toward high-velocity flavors and formats to defend category share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
