Major

Data Snapshot: Mar 03, 2026
Major Cannabis Brand Logo
$500K+

Feb-2026

Sales

Neutral

Trend

6-Month

107

Product Count

SKUs

Major

Overview

Founded by Karim Butler and Alexis Major-Allison, "Major" is a Black-owned cannabis brand dedicated to making meaningful strides in cannabis equity. While not the largest player in the industry, Major makes its mark by being one of the first and most significant minority-owned companies in the increasingly saturated market. Besides offering unique cannabis products, the brand distinguishes itself by its commitment to community outreach, guiding and informing people about the legal intricacies of cannabis in various states.
Product Trends

Major Categories

Major Sales

Market Insights Snapshot

Major Historical Sales by Category

The cannabis brand Major has shown varied performance across different states and categories, with notable consistency in certain markets. In Missouri, Major maintained a strong presence in the Beverage category, consistently ranking 4th from November 2025 through February 2026. This stability suggests a loyal customer base and effective market strategy. Meanwhile, in New Jersey, Major held the 2nd position in the Beverage category for the same period, indicating a significant market share and possibly reflecting a strong brand reputation or consumer preference in the state. In contrast, Major did not rank in the top 30 for the Beverage category in Colorado for December 2025 through February 2026, which could be a point of concern or an area for potential growth.

In Oregon, Major's performance in the Beverage category saw a decline in rankings from 6th in December 2025 to 9th by February 2026, suggesting a competitive market environment or shifting consumer preferences. The brand's presence in the Edible category was less prominent, as it did not rank in the top 30 after November 2025. On the other hand, in Washington, Major maintained a steady 3rd place in the Beverage category throughout the observed months, which might be indicative of a strong foothold in a competitive market. Major's performance in New York for the Flower category remained outside the top 30, highlighting a potential area for strategic improvement or diversification.

Feb-2026 Rank
Beverage
Flower
Edible
4
2
64
9
3
Major

Competitive Landscape

In the Washington beverage category, Major consistently held the third rank from November 2025 to February 2026, showcasing a stable position amidst a competitive landscape. Despite its steady rank, Major's sales experienced a slight decline over this period, which could be attributed to the robust performance of its competitors. Ray's Lemonade maintained its top position with significantly higher sales, indicating a strong consumer preference or effective marketing strategies. Similarly, Journeyman consistently ranked second, with sales figures that were notably higher than Major's, suggesting a competitive edge in product offerings or brand loyalty. Meanwhile, Green Revolution and Mary Jones occupied the fourth and fifth ranks, respectively, with sales figures trailing behind Major, indicating that while Major faces strong competition from the top two brands, it maintains a solid lead over others in the category.

Major market ranking for WA Beverage

Major

Notable Products

In February 2026, Major's top-performing product continued to be the Blackberry Lemonade Blast Shot, maintaining its number one ranking for four consecutive months with sales figures reaching 10,936. The Original - Fruit Punch Blast Shot also held its consistent second-place position across the same period. The Blueberry Blast Shot secured the third spot, showing steady performance without any shifts in ranking. Meanwhile, the Apple Peach Blast Shot retained its fourth position, recovering from a dip to fifth place in December 2025. The Volcanic Orange Mango Fruit Drink remained in fifth place, consistent with its January 2026 ranking, after debuting in fourth place in December 2025.

Product Rank
Category
Nov-2025
Dec-2025
Jan-2026
Feb-2026
Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz)
Beverage
1
1
1
1
The Original - Fruit Punch Blast Shot (100mg THC, 2oz)
Beverage
2
2
2
2
Blueberry Blast Shot (100mg THC, 2oz)
Beverage
3
3
3
3
Apple Peach Blast Shot (100mg THC, 2oz)
Beverage
4
5
4
4
Volcanic Orange Mango Fruit Drink (100mg THC, 6.7oz)
Beverage
>5
4
5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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