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Oct-2025
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Overview
Market Insights Snapshot
Major's performance across various states and categories reveals some intriguing patterns. In the Beverage category, Major maintains a consistent presence in the top rankings in several states. Notably, in Missouri, Major holds steady at the third position for most months, with a slight dip to fifth in September 2025 before rebounding. Meanwhile, in New Jersey, it consistently ranks second, demonstrating a strong foothold in the market there. In Colorado, the brand remains stable at the sixth position, with sales showing a downward trend from August to October 2025. This suggests a need for strategic adjustments to regain momentum in the state.
The brand's performance in other categories and states presents a mixed picture. In New York, Major's Flower category struggles to break into the top 30, consistently ranking in the 60s and 70s, which highlights a challenge in gaining market traction. On the other hand, the Edible category in Oregon shows a promising start with a 33rd rank in July 2025, though it does not maintain a top 30 presence in subsequent months. Meanwhile, Washington showcases Major's robust performance, consistently holding the third position in the Beverage category, indicating a strong and stable market presence. These insights suggest that while Major excels in certain regions and categories, there are areas with potential for growth and improvement.
Competitive Landscape
In the competitive landscape of the cannabis beverage market in Washington, Major consistently holds the third rank from July to October 2025, indicating a stable position amidst fluctuating sales figures. Despite a slight decline in sales from July to September, Major experiences a rebound in October, which suggests resilience and potential for growth. In contrast, Ray's Lemonade maintains its top position, though its sales show a downward trend over the months, potentially opening opportunities for Major to close the gap. Meanwhile, Journeyman remains steadfast in second place with a slight increase in sales by October, posing a consistent challenge to Major's advancement. Green Revolution and Mary Jones round out the top five, with both experiencing a decline in sales, which could signal a shift in consumer preferences that Major might capitalize on. This competitive analysis highlights the dynamic nature of the market and underscores the importance of strategic positioning for Major to enhance its market share.
Notable Products
In October 2025, Major's Blackberry Lemonade Blast Shot continued its reign as the top-performing product, maintaining its number one rank since July, with impressive sales of 12,529 units. The Original - Fruit Punch Blast Shot also held steady in the second position throughout the months, demonstrating consistent popularity. The Blueberry Blast Shot secured the third spot, showing a slight recovery in sales from September. Notably, the Pacific Coast Blue Raspberry Fruit Drink climbed to fourth place, up from fifth, indicating a growing consumer interest. Meanwhile, the Apple Peach Blast Shot slipped to fifth place, reflecting a slight decline in its sales performance since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
