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Aug-2025
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Overview
Market Insights Snapshot
Major has demonstrated a notable upward trend in the Colorado beverage market, improving its rank from 7th in May to 4th by August 2025. This suggests a strengthening presence in the state, supported by a consistent increase in sales from $19,287 to $39,673 over the same period. In contrast, Missouri presents a different scenario where Major has maintained a steady 3rd place rank in the beverage category throughout the months from May to August, despite a gradual decline in sales figures. This stability in ranking amidst declining sales could indicate strong brand loyalty or a lack of competitive pressure in the Missouri market.
In the New Jersey market, Major has secured a top position, consistently holding onto the 2nd rank in the beverage category from June to August, following a brief stint at 1st in May. The significant sales increase in August, reaching $148,745, underscores a successful strategy in this region. However, the brand's performance in other categories and states is mixed. For instance, in New York, Major did not make it into the top 30 for the flower category, highlighting a potential area for growth. Similarly, in Oregon, the brand appears to be struggling in the edible category, with its rank fluctuating outside the top 30, indicating challenges in gaining a foothold in this market segment.
Competitive Landscape
In the Washington beverage category, Major consistently holds the third rank from May to August 2025, demonstrating stable performance amidst a competitive landscape. Despite maintaining its position, Major faces stiff competition from brands like Ray's Lemonade and Journeyman, which occupy the first and second ranks respectively. Ray's Lemonade leads the market with a significant sales margin, while Journeyman also outpaces Major in sales, although the gap is narrower. Meanwhile, Green Revolution and Mary Jones trail behind Major, with Mary Jones showing the lowest sales figures among the top five. This consistent ranking for Major suggests a strong brand presence, yet highlights the potential for growth by capturing market share from its higher-ranked competitors.
Notable Products
In August 2025, Major's top-performing product was the Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz) in the Beverage category, maintaining its number one rank consistently since May 2025, with sales reaching 10,938 units. The Original - Fruit Punch Blast Shot (100mg THC, 2oz) held steady at the second position, showing resilience after a dip in June. The Blueberry Blast Shot (100mg THC, 2oz) remained in third place, consistent with its ranking in July. The Apple Peach Blast Shot (100mg THC, 2oz) continued to secure the fourth spot, despite a noticeable decline in sales figures. The Sunset Pink Lemonade Fruit Drink (100mg THC, 6.7oz) re-entered the rankings at fifth place, marking its return since its last recorded rank in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
