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Jul-2025
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Overview
Market Insights Snapshot
In the cannabis beverage category, Major has demonstrated a consistent performance across several states. Notably, in Missouri, Major has maintained a solid third-place ranking from May to July 2025, despite a slight decline in sales during this period. Meanwhile, in Colorado, Major has shown a positive trend by climbing from seventh to sixth place from May to June 2025, with a notable increase in sales in July. This upward movement in Colorado suggests a growing consumer preference for Major's products, which could signal further gains in market share if the trend continues.
In New Jersey, Major experienced a slight dip in ranking from first to second place in June 2025, although sales rebounded strongly in July. This fluctuation might indicate increased competition or shifting consumer preferences in the state. On the other hand, Major's presence in the edible category in Oregon has been less prominent, with the brand not making it into the top 30 in June. However, a return to the 33rd position in July suggests potential for growth if strategic adjustments are made. Meanwhile, in Washington, Major has consistently held the third position in the beverage category, maintaining a strong foothold despite minor fluctuations in sales figures.
Competitive Landscape
In the Washington beverage category, Major consistently held the third rank from April to July 2025, indicating a stable position within a competitive market. Despite maintaining its rank, Major faces stiff competition from brands like Ray's Lemonade, which consistently held the top spot, and Journeyman, which secured the second position throughout the same period. While Major's sales figures showed a slight decline from April to June, there was a modest recovery in July, suggesting resilience in its market strategy. In contrast, Green Revolution and Mary Jones remained in the fourth and fifth positions, respectively, with both experiencing a downward trend in sales. This competitive landscape highlights Major's ability to maintain its rank amidst fluctuating sales, underscoring the importance of strategic positioning and brand loyalty in the Washington beverage market.
Notable Products
In July 2025, Major's top-performing product was the Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz), maintaining its first-place rank consistently since April, with sales of 11,126 units. The Original - Fruit Punch Blast Shot (100mg THC, 2oz) climbed to the second position, showing a notable increase from its third-place ranking in June. The Blueberry Blast Shot (100mg THC, 2oz) held steady in third place, while the Apple Peach Blast Shot (100mg THC, 2oz) and Sunset Pink Lemonade Fruit Drink (100mg THC, 6.7oz) remained in fourth and fifth positions, respectively. Overall, the rankings for these products have been relatively stable, with only minor shifts among the top three. The consistent performance of the Blackberry Lemonade Blast Shot highlights its strong market presence within Major's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
