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Nov-2025
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Overview
Market Insights Snapshot
In the beverage category, Major has experienced a mixed performance across various states. In Colorado, the brand has seen a slight decline in its ranking, moving from fifth in August to seventh by November 2025, which suggests a need for strategic adjustments to regain its competitive edge. Meanwhile, in Missouri, Major maintained a strong presence, fluctuating between third and fifth place, indicating a resilient market position despite some volatility in sales figures. The most consistent performance was observed in New Jersey, where Major held steady at the second position throughout the months, reflecting a robust foothold in this market.
In other categories, Major's performance varied significantly. In the flower category in New York, Major did not make it into the top 30, ranking as low as 73rd in October, but showing improvement by November with a rank of 64th. This suggests a potential upward trend that could be capitalized on with the right marketing strategies. Meanwhile, in the edible category in Oregon, Major only appeared in the rankings in November, coming in at 33rd, which highlights a challenging market entry but also an opportunity for growth if they can leverage this initial presence. Notably, Major maintained a strong third place in the beverage category in Washington, underscoring its established brand strength in this state.
Competitive Landscape
In the Washington beverage category, Major consistently holds the third rank from August to November 2025, indicating a stable position amidst fierce competition. Despite maintaining this rank, Major faces significant competition from brands like Ray's Lemonade and Journeyman, which have consistently occupied the first and second ranks, respectively. Ray's Lemonade leads with a substantial margin, while Journeyman also outpaces Major, suggesting areas for potential growth and strategic focus. Meanwhile, Green Revolution and Mary Jones trail behind Major, with Mary Jones showing a noticeable decline in sales over the months. This competitive landscape highlights Major's solid standing but also underscores the need for strategic initiatives to close the gap with the top two brands and capitalize on the declining momentum of lower-ranked competitors.
Notable Products
In November 2025, Major's top-performing product was the Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz) in the Beverage category, maintaining its consistent number one rank across the months with sales reaching 11,320 units. The Original - Fruit Punch Blast Shot (100mg THC, 2oz) also held steady at the second position, demonstrating stable performance with a slight sales increase over the months. Blueberry Blast Shot (100mg THC, 2oz) remained in third place, though it saw a decline in sales from October. The Apple Peach Blast Shot (100mg THC, 2oz) continued to rank fourth, with minor fluctuations in sales figures. The Pacific Coast Blue Raspberry Fruit Drink (100mg THC, 6.7oz) maintained its fifth position, indicating consistent demand despite a slight drop in sales compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
