Data Snapshot: Sep 06, 2026
$500K+

Aug-2026

Sales

Decline

Trend

6-Month

103

Product Count

SKUs

$7.78

Avg Price

-22.5%

YoY Sales Change

-18%

YoY Price Change

Founded by Karim Butler and Alexis Major-Allison, "Major" is a Black-owned cannabis brand dedicated to making meaningful strides in cannabis equity. While not the largest player in the industry, Major makes its mark by being one of the first and most significant minority-owned companies in the increasingly saturated market. Besides offering unique cannabis products, the brand distinguishes itself by its commitment to community outreach, guiding and informing people about the legal intricacies of cannabis in various states.
Major

Where to Buy

Major is stocked at 643 licensed dispensaries across Washington, New York, and 9 other states, 204 of them in Washington, with the deepest coverage in Seattle, Spokane, Tacoma, Vancouver, and Everett. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/3919.json?v=20260905
Major Sales

Market Insights Snapshot

Major Historical Sales by Category

In August 2026, Major remained concentrated in Beverage with a 90.91% share, where sales were down 12.60% year over year but up 2.27% month over month, implying the core is stabilizing sequentially while contracting annually. The brand’s Pre-Roll mix expanded to 4.22% on 5,223.95% year-over-year growth and 15.75% month-over-month growth, while Flower fell to 3.92% with a 79.23% year-over-year decline and a 51.04% month-over-month drop, indicating a rapid exit from legacy inhalables. Edible sits at 0.95% share with an 84.55% year-over-year decline but a 218.68% month-over-month rebound, suggesting a test-sized recovery rather than a scale move. With brand-level sales down 22.55% year over year and average price down 18.03%, the category mix points to price-led volume defense in Beverage and an opportunistic shift toward Pre-Roll to backfill lost Flower revenue.

These mix shifts reposition Major toward value-access Beverage and emerging Pre-Roll, which together rose 2.27% and 15.75% month over month respectively, while de-risking from Flower’s 51.04% month-over-month contraction and 79.23% year-over-year decline. The 18.03% average price reduction combined with a 12.60% Beverage sales decline suggests elasticity is helping preserve rank in Beverage, evidenced by a rank of 2 in Beverage in New Jersey, but not yet offsetting the 22.55% brand-level year-over-year drop. The thesis is that maintaining a top-2 Beverage position while scaling a 4.22% Pre-Roll share can stabilize revenue trajectory if month-over-month Beverage gains persist and Pre-Roll growth continues to outpace the 2.27% Beverage uptick.

Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
90.9%
$7.32
-12.6%
+2.3%
Pre-Roll
4.2%
$16.16
+5223.9%
+15.8%
Flower
3.9%
$40.25
-79.2%
-51.0%
Edible
0.9%
$13.82
-84.6%
+218.7%
Major

Competitive Landscape

Major sits at #3 in WA Beverage in August 2026, unchanged from #3 a year ago, while holding #3 for the past three months and trailing its peak of #2 from March 2025; in contrast, Journeyman rose from #2 to #1 despite a -5.25% year-over-year sales change and Ray's Lemonade slipped from #1 to #2 with a -31.59% decline, whereas Blaze Soda surged from #9 to #4 on +123.77% growth. The stable #3 now versus #3 a year ago signals a durable middle-position moat as top-tier volatility reallocates share above and below, implying that Major’s path to reclaim #2 will depend on converting competitor contraction at #2 and tempering challenger momentum from #4.

Major market ranking for WA Beverage

Major

Notable Products

The Blueberry Blast Fast Acting Shot (100mg THC, 2oz) posted the standout movement in August 2026 with a month-over-month gain of 21.1% while rising to rank 3, as The Original - Fruit Punch Blast Shot (100mg THC, 2oz) held rank 1 with a 6.5% lift. Across the portfolio, declines were contained to mid-to-high single digits with Pacific Coast Blue Raspberry Fruit Drink (100mg THC, 6.7oz) down 7.8% at rank 10 and Sunset Pink Lemonade Fruit Drink (100mg THC, 6.7oz) down 5.4% at rank 6, compared with modest growth of 4.7% for rank-2 Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz). Eight of the top ten are Beverage shots or drinks, and the top three slots are all shots, indicating that Major’s demand is concentrating in compact 2oz formats where price-per-dose efficiency can be defended even as larger 6.7oz drinks soften. The mix implies a tilt toward fast-acting, small-format shots as the commercial anchor, setting up future assortment and promo weight to favor shot SKUs over full-size drinks.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
The Original - Fruit Punch Blast Shot (100mg THC, 2oz)
Beverage
3
2
3
2
1
+6.5%
Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz)
Beverage
1
1
2
1
2
+4.7%
Blueberry Blast Fast Acting Shot (100mg THC, 2oz)
Beverage
2
3
1
3
3
+21.1%
Apple Peach Blast Shot (100mg THC, 2oz)
Beverage
4
4
4
4
4
-1.6%
Zero Cal Lemonade Blast Shot (100mg THC, 2oz)
Beverage
9
6
5
5
5
-0.8%
Sunset Pink Lemonade Fruit Drink (100mg THC, 6.7oz)
Beverage
6
5
6
6
6
-5.4%
Volcanic Orange Mango Fruit Drink (100mg THC, 6.7oz)
Beverage
5
7
7
7
7
-2.9%
Mojo-Rita Blast Shot (100mg THC, 2oz)
Beverage
10
10
8
8
8
-2.4%
Sacred Grape Fruit Drink (100mg THC, 6.7oz)
Beverage
8
9
9
9
9
+3.2%
Pacific Coast Blue Raspberry Fruit Drink (100mg THC, 6.7oz)
Beverage
7
8
10
10
10
-7.8%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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