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Apr-2025
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Overview
Market Insights Snapshot
In Colorado, Major managed to maintain a steady presence in the beverage category, securing the 7th rank in both January and April 2025. This consistency is noteworthy, considering the absence of ranking data for February and March, which suggests that Major did not make it to the top 30 during those months. Meanwhile, in Missouri, Major consistently held strong as a top contender, never dropping below the 3rd rank from January through April, showcasing a robust performance in the beverage category. This consistent high ranking in Missouri is indicative of a strong market presence and consumer preference for Major's offerings in the state.
Turning to New Jersey, Major exhibited impressive growth, climbing to the top position in April after maintaining the 2nd rank for the first three months of 2025. This upward trajectory highlights a significant increase in popularity and market penetration. In Washington, Major demonstrated resilience, holding onto the top three ranks consistently, with a slight dip in March where they moved to the 2nd position before regaining 3rd in April. The absence of ranking data in Ohio after January suggests a decline in market visibility or competitiveness, as they did not appear in the top 30 for the subsequent months. This mixed performance across states illustrates varying market dynamics and consumer preferences that Major navigates within the beverage category.
Competitive Landscape
In the Washington beverage category, Major has shown a dynamic performance in the first quarter of 2025. While maintaining a steady rank of 3rd in January and February, Major climbed to 2nd place in March, only to return to 3rd in April. This fluctuation indicates a competitive tussle with Journeyman, which consistently held the 2nd position except for March. Despite this, Major's sales trajectory has been positive, with a notable increase from February to April, suggesting a strengthening market presence. Meanwhile, Ray's Lemonade continues to dominate the top rank, showcasing a significant lead in sales. Green Revolution and Mary Jones remain stable at 4th and 5th positions, respectively, indicating a more static competitive landscape for these brands. Major's ability to briefly surpass Journeyman in March highlights its potential to challenge the top contenders, suggesting a promising outlook for future sales growth.
Notable Products
In April 2025, the Blackberry Lemonade Blast Shot from Major maintained its position as the top-performing product in the Beverage category, boasting a sales figure of 16,947 units. The Blueberry Blast Shot climbed to the second position, improving from its consistent third-place ranking in the previous months. The Original - Fruit Punch Blast Shot dropped to third place after holding the top spot in January and second in February and March. The Apple Peach Blast Shot remained steady in fourth place throughout the months from January to April. Meanwhile, the Sunset Pink Lemonade Fruit Drink reappeared in the rankings, securing the fifth spot, despite being absent in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
