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Jun-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Major’s mix in June 2026 remains concentrated in Beverage at 87.31% share, but Beverage sales fell 13.99% year over year and 8.49% month over month, while the brand’s overall sales were down 3.74% YoY and average price inched up 1.01% YoY; this combination points to volume softness in the core. Secondary categories contracted faster month over month, with Flower down 32.25% MoM at 9.24% share and Pre-Roll down 16.00% MoM at 3.11% share, while Edible contracted 85.82% YoY and 26.74% MoM to just 0.34% share. In WA, where the brand concentrates, this pattern implies reliance on a shrinking Beverage base with limited offset from smaller categories as prices hold roughly flat, increasing exposure to further share erosion if category momentum does not stabilize.
The mix tilt toward Beverage alongside a 2nd-place rank in Beverage in New Jersey indicates Major is positioned as a category specialist rather than a portfolio balancer, but the 8.49% MoM decline in Beverage coupled with 32.25% and 16.00% MoM drops in Flower and Pre-Roll suggests narrowing shelf breadth and fewer trial pathways. With Edible collapsing 85.82% YoY and overall 24-month sales down 15.22%, the trajectory implies that defending Beverage rank will require either trading consumers up from the $7.55 Beverage average price or recapturing unit velocity, because current pricing (+1.01% YoY) is not offsetting volume headwinds.
Competitive Landscape
Major sits at #3 in WA Beverage in June 2026, unchanged from #3 year over year, with a peak of #2 back in March 2025, indicating a flat rank trajectory even as the category reordered around it; Journeyman moved up from #2 to #1 with a 1.94% sales YoY gain while Ray's Lemonade slipped from #1 to #2 alongside a 30.30% YoY sales decline, and Blaze Soda jumped from #8 to #5 on 65.67% YoY growth as Green Revolution stayed at #4 with a 38.11% YoY drop; this stability at #3 while higher and lower neighbors swing by double-digit percentages implies Major is anchoring the mid-top tier but may be ceding momentum needed to retake #2.
Notable Products
Apple Peach Blast Shot (100mg THC, 2oz) posted the steepest decline at -16.5% in June 2026 while holding rank 4, and Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz) fell -21.0% at rank 1, signaling pressure at the top of the leaderboard. Blueberry Blast Fast Acting Shot (100mg THC, 2oz) rose +11.3% to rank 2 as Mojo-Rita Blast Shot (100mg THC, 2oz) gained +15.0% at rank 10, indicating that momentum is concentrated in a few SKUs rather than broad-based. Eight of the top ten are Beverage shots or drinks, and The Original - Fruit Punch Blast Shot (100mg THC, 2oz) was nearly flat at -1.3% while Sunset Pink Lemonade Fruit Drink (100mg THC, 6.7oz) slipped -7.0% at rank 5, pointing to mixed repeat strength across flavor clusters at different ranks. The pattern implies Major is tilting toward a narrower set of winning shot formats and flavor profiles while managing down-cycle softness in several fruit drink variants, suggesting near-term emphasis on defending rank 1-3 shots over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
