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Jun-2024
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Overview
Market Insights Snapshot
Major has shown consistent performance across various states, particularly excelling in the Beverage category. In Colorado, Major has maintained a steady 7th rank from March to June 2024, with a notable increase in sales from $27,876 in March to $35,516 in May, before slightly dropping to $33,237 in June. This indicates a strong foothold in the market despite minor fluctuations. In Ohio, Major has improved its ranking from 3rd to 2nd place in June 2024, showing a robust upward trajectory in a competitive landscape. Such movements highlight Major's ability to sustain and improve its market position in key states.
However, Major's performance in Missouri presents a more mixed picture. The brand was not in the top 30 rankings for March and April 2024 but emerged at the 7th position in May and maintained this rank in June. This sudden rise could be indicative of a strategic market entry or a successful campaign that boosted its visibility and sales. Meanwhile, in Washington, Major has consistently held the 2nd rank from March to June 2024, with sales showing a steady increase, reaching $667,615 in June. This consistency in Washington reflects Major's strong brand presence and customer loyalty in the state.
Competitive Landscape
In the Washington beverage category, Major has consistently maintained its position as the second-ranked brand from March 2024 through June 2024. This stability in rank suggests a strong and loyal customer base. However, Major faces stiff competition from Ray's Lemonade, which has held the top spot throughout the same period, indicating a significant lead in market dominance. Meanwhile, Journeyman and Green Revolution have been vying for the third and fourth positions, with Journeyman showing a notable upward trend in sales, potentially threatening Major's position if this growth continues. The competitive landscape highlights the importance for Major to innovate and possibly expand its product offerings to maintain and potentially improve its market share in the long term.
Notable Products
In June 2024, Blackberry Lemonade Blast Shot (100mg THC, 2oz) maintained its top position among Major's products, with sales reaching 13,935 units. Fruit Punch Blast Shot (100mg THC, 2oz) climbed to the second spot, showing a notable increase from previous months, with 12,695 units sold. Blueberry Blast Shot (100mg THC, 2oz) slipped to third place, despite consistently holding the second position in prior months. Sunset Pink Lemonade Fruit Drink (100mg THC, 6.7oz) remained steady at fourth place, with a slight increase in sales compared to May. Pacific Coast Blue Raspberry Fruit Drink (100mg THC, 6.7oz) also held its fifth position, demonstrating stable performance over the months.
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