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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Major is stocked at 646 licensed dispensaries across Washington, New York, and 10 other states, 207 of them in Washington, with the deepest coverage in Seattle, Spokane, Tacoma, Everett, and Olympia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Beverage held 89.08% share with a 1.83% MoM lift but a -9.81% YoY decline, while Flower expanded to 7.31% share on a 1708.03% YoY surge despite a -31.69% MoM pullback; Pre-Roll inched to 3.29% share with a -7.30% MoM dip and no YoY baseline, and Edible contracted to 0.31% share with -52.27% MoM and -92.82% YoY drops. Against a brand-level -3.38% YoY sales change and a -3.19% YoY average price move, the category mix indicates a pivot away from Edible into Flower breadth while Beverage remains the anchor, implying a deliberate reweighting toward higher-ticket experimentation without abandoning Beverage scale.
The mix shift—Flower’s triple-digit expansion alongside Beverage’s MoM stabilization and Edible’s collapse—suggests positioning that leans into cross-category trial to defend Beverage leadership while testing premium adjacency, supported by a #2 Beverage rank in New Jersey and a volume base concentrated in WA. With Beverage down -9.81% YoY yet up 1.83% MoM and Flower up 1708.03% YoY but down -31.69% MoM, the pattern implies a two-speed strategy: sustain share in core Beverage while calibrating Flower volatility to capture trade-up moments, which could mitigate the -6.62% 24-month sales slide if Flower retention improves and Pre-Roll’s -7.30% MoM softens.
Competitive Landscape
Major sits at #3 in WA Beverage in July 2026, unchanged YoY from #3, and it has stayed flat versus three months ago at #3; meanwhile, category momentum around it is shifting as Journeyman rose from #2 to #1 with a 3.18% YoY sales increase while Ray's Lemonade slipped from #1 to #2 with a 31.39% YoY sales decline. Down the ladder, Blaze Soda climbed from #8 to #4 on 130.50% YoY sales growth while Green Revolution fell from #4 to #5 with a 41.70% YoY contraction, and Major’s prior peak at #2 in March 2025 indicates headroom if it can convert competitor volatility into share gains. The pattern implies a stable #3 position amid rank churn above and below, suggesting that maintaining current velocity could hold the spot, but capturing defection from Ray's Lemonade or checking Blaze Soda’s ascent is the lever to re-test #2.
Notable Products
Blueberry Blast Fast Acting Shot (100mg THC, 2oz) posted the steepest movement in July 2026 with a -29.3% month-over-month slide while holding rank 3, signaling a demand reset even as Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz) rose 11.9% at rank 1. The Original - Fruit Punch Blast Shot (100mg THC, 2oz) gained 10.3% at rank 2, and Pacific Coast Blue Raspberry Fruit Drink (100mg THC, 6.7oz) advanced 9.8% at rank 10, pointing to growth at the top and fringe despite mid-pack softness. With ten of the top ten SKUs in Beverages and only one raw dollar leader around $84,522, the mix implies Major is consolidating around a narrow shot-and-drink portfolio where flavor rotation, not format expansion, will drive near-term share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
