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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Major is stocked at 586 licensed dispensaries across Washington, New York, and 8 other states, 200 of them in Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Vancouver, and Olympia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Beverage held 89.27% share with sales up 4.21% month over month but down 7.21% year over year, while Flower sat at 7.81% share with a 56.48% MoM rebound against a 67.82% YoY decline. Pre-Roll captured 2.36% share after a 477.16% YoY surge but slipped 15.83% MoM, and Edible fell to 0.56% share with a 32.70% MoM drop and an 89.79% YoY contraction. Despite brand-level sales down 20.87% YoY and an average price decline of 13.57%, the mix concentrated further in Beverage even as secondary categories swung sharply, which implies a core anchored in Beverage with opportunistic but volatile extensions rather than sustained diversification.
Major’s Beverage concentration aligns with a #2 rank in Beverage in New Jersey, yet the 7.21% YoY dip in Beverage alongside a 4.21% MoM gain suggests short-cycle recovery that has not closed the annual gap. The 56.48% MoM rebound in Flower against a 67.82% YoY decline, paired with a 15.83% MoM pullback in Pre-Roll after a 477.16% YoY spike, indicates trial-driven or distribution-led bursts rather than durable penetration. Taken together, the pricing reset to an average of $7.98 and the category volatility indicate a positioning anchored in value-led Beverage where month-to-month lifts can sustain rank, but longer-term share growth likely depends on stabilizing Flower and Pre-Roll contributions rather than relying on episodic spikes.
Competitive Landscape
Major sits at #3 in WA Beverage in October 2026, unchanged YoY from #3, and steady over the last three months at #3, while its historical peak was #2 in March 2025; meanwhile, Journeyman is #1 after improving from #2 YoY despite a -6.48% sales change, and Ray's Lemonade slid to #2 from #1 with a -25.55% sales decline, indicating that share is rotating at the top even as ranks compress. The #4 position by Blaze Soda surged from #8 YoY with +96.37% sales growth while Green Revolution fell to #5 from #4 with -30.65%, so Major’s flat rank alongside a rising #4 and a weakening #2 implies competitive pressure from below may intensify even as instability above offers an opening back toward #2.
Notable Products
Major’s October 2026 sales are tightly concentrated, with the top 10 items accounting for 72.9% of revenue and Blackberry Lemonade Blast Shot alone at 13.4%. Most volume sits in beverages, led by Sports and Energy at 55.9% and Iced Tea, Lemonade, and Fruit at 32.2%, so the brand’s sales largely ride on a handful of drink shots and fruit drinks.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
