Market Insights Snapshot
In the beverage category, Major has demonstrated a varied performance across different states. In Arizona, the brand's ranking fluctuated between 11th and 16th place from July to October 2023, indicating a struggle to maintain a consistent position in the top 10. Meanwhile, in Oregon, the brand showed a similar trend, with rankings wavering between 12th and 17th place. The lack of a ranking for some months suggests that Major didn't make it into the top 20 brands, which could be a point of concern.
Contrarily, in Colorado, Major maintained a steady presence in the top 10, ranking 6th for three consecutive months before improving to 5th place in October. This consistency suggests a strong and stable market presence in Colorado. The brand's performance in Washington was even more impressive, consistently holding the 2nd place ranking over the four-month period. This indicates a significant market dominance in Washington, which could be a key growth area for the brand.
In the Beverage category in Washington, Major has consistently held the second rank from July to October 2023, indicating a strong position in the market. However, their sales have shown a fluctuating trend, with a dip in August followed by a recovery in the subsequent months. Major's closest competitors, Green Revolution and Journeyman, have maintained their ranks at third and fourth respectively, with Green Revolution showing a steady increase in sales, and Journeyman experiencing a slight dip in September. The leading brand, Ray's Lemonade, has consistently outperformed Major in sales, but their sales have also shown a downward trend from July to September, before recovering in October. This data suggests that while Major has a strong market position, there is potential for growth and competition, particularly from Green Revolution.
In October 2023, Major's top-performing product was the Sunset Pink Lemonade Fruit Drink (100mg THC, 6.7oz), with sales reaching 14,680 units. This product reclaimed its position from the Pacific Coast Blue Raspberry Fruit Drink (100mg THC, 6.7oz), which was the second best-selling product with 14,584 units sold. The third position was held by the Volcanic Orange Mango Fruit Drink (100mg THC, 6.7oz) selling 12,935 units, followed by the Sacred Grape Fruit Drink (100mg THC, 6.7oz) with 12,399 units sold. Interestingly, the Fruit Punch Blast Shot (100mg THC, 2oz) made its debut in the top 5 products, ranking fifth with 12,089 units sold.