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Sep-2025
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Overview
Market Insights Snapshot
Major has shown a varied performance across different states and categories, reflecting both strengths and areas for potential growth. In the Beverage category, Major has consistently maintained a strong presence in New Jersey, holding the 2nd rank for four consecutive months, which is a testament to its sustained popularity in the region. However, in Colorado, despite a brief climb to the 5th position in August 2025, it slipped back to the 6th spot in September, indicating a potential challenge in maintaining momentum. Meanwhile, in Missouri, the brand experienced a slight decline from the 3rd to the 4th position in September, which might suggest increased competition or shifting consumer preferences.
In terms of category diversification, Major has ventured into the Flower category in New York, albeit with a modest start, ranking 71st in September 2025. This marks its presence in a new segment, though it indicates there is significant room for growth. Interestingly, in Oregon, Major's performance in the Edible category was notable enough to secure a 33rd rank in July, but it did not maintain a top 30 position in subsequent months, suggesting challenges in sustaining its market share. In Washington, Major has consistently held the 3rd rank in the Beverage category, showcasing its strong foothold and consumer loyalty in the state. These movements highlight Major's strategic positioning and the competitive dynamics it faces across different regions and categories.
Competitive Landscape
In the Washington cannabis beverage market, Major consistently held the third rank from June to September 2025, indicating a stable position amidst competitive pressures. Despite this stability, Major faces significant competition from brands like Ray's Lemonade, which maintained the top rank throughout the same period, and Journeyman, which consistently ranked second. Both competitors have shown robust sales figures, with Ray's Lemonade leading the market, although experiencing a downward trend in sales from June to September. Journeyman's sales also slightly declined but remained strong enough to secure its position. Meanwhile, Major's sales have seen a gradual decrease, which could be a concern if the trend continues. Brands like Green Revolution and Mary Jones remained stable in their respective ranks but with lower sales figures, posing less immediate threat to Major's position. This competitive landscape suggests that while Major holds a solid rank, strategic efforts may be needed to boost sales and fend off the leading competitors.
Notable Products
In September 2025, the top-performing product from Major was the Blackberry Lemonade Blast Shot (100mg THC, 60ml, 2oz), maintaining its first-place ranking from previous months with sales of 10,425 units. The Original - Fruit Punch Blast Shot (100mg THC, 2oz) held steady in second place, consistent with its ranking in July and August. The Blueberry Blast Shot (100mg THC, 2oz) remained in third place, though its sales decreased compared to August. Apple Peach Blast Shot (100mg THC, 2oz) consistently ranked fourth throughout the analyzed months. Notably, the Pacific Coast Blue Raspberry Fruit Drink (100mg THC, 6.7oz) returned to the rankings in fifth place after being absent in August, indicating a recovery in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
