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Jun-2024
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Overview
Market Insights Snapshot
Higher Cultures has shown varied performance across different categories in Oregon. In the Concentrates category, the brand has experienced some fluctuations, moving from rank 20 in March 2024 to rank 24 in May 2024, before recovering to rank 20 again in June 2024. This indicates a level of volatility but also a resilience in maintaining a presence in the top 30. On the other hand, their performance in the Pre-Roll category has been less impressive, where they have not managed to break into the top 30, with rankings hovering around the 90s. This could be seen as a point of concern for the brand as it indicates limited market penetration in this segment.
The Vapor Pens category has been a strong suit for Higher Cultures in Oregon. The brand has consistently held a spot within the top 20, even improving from rank 19 in March 2024 to rank 16 by June 2024. This upward trend is accompanied by a significant increase in sales, suggesting growing consumer preference and market share in this category. The contrast in performance across categories highlights the need for Higher Cultures to perhaps reevaluate their strategy in the Pre-Roll segment while continuing to leverage their strengths in Vapor Pens and Concentrates.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Higher Cultures has shown a notable upward trend in rankings over the past few months. Starting from a rank of 19 in March 2024, Higher Cultures climbed to 16 by June 2024, indicating a positive trajectory in market presence. This improvement is significant when compared to competitors such as Oregrown, which has seen a slight decline, moving from 13th to 15th place in the same period. Similarly, Verdant Leaf Farms experienced fluctuations, dropping from 10th to 14th place. Notably, Feel Goods made a dramatic leap from 31st to 17th, showcasing a rapid growth that could pose a future challenge to Higher Cultures. Meanwhile, Sessions Cannabis Extract also improved its rank, though not as significantly. These shifts suggest that while Higher Cultures is gaining ground, the competitive environment remains dynamic, necessitating continuous strategic efforts to maintain and enhance its market position.
Notable Products
In June 2024, Higher Cultures' top-performing product was the Sour Skunk Infused Pre-Roll 2-Pack (1.5g) in the Pre-Roll category, with impressive sales of 994 units. Following closely was the Filthy Animal Infused Pre-Roll 2-Pack (1g), also in the Pre-Roll category, securing the second position. Lime Sorbet Flavored Distillate Cartridge (1g) maintained its third position from May 2024 in the Vapor Pens category, indicating consistent performance with sales of 739 units. Tangie Flavored Distillate Cartridge (1g) debuted in the rankings at fourth place, showing a strong entry. Rocket Pop Flavored Distillate Cartridge (1g) returned to the rankings at fifth place after being unlisted in May, suggesting a recovery in popularity.
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