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Aug-2024
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Overview
Market Insights Snapshot
Higher Cultures has demonstrated notable performance across various categories in Oregon. In the Concentrates category, the brand has shown a steady climb from a rank of 24 in May 2024 to 18 in August 2024, indicating a positive trend in consumer preference and market penetration. On the other hand, their presence in the Pre-Roll category has been more volatile, initially ranking outside the top 30 before moving to 64 in August, suggesting a significant but inconsistent impact. The Vapor Pens category stands out as a stronghold for Higher Cultures, with the brand improving its rank from 19 in May to 13 in August, reflecting a robust and growing demand for their products in this segment.
While the Concentrates and Vapor Pens categories show promising upward trends, the Pre-Roll category's fluctuating rankings highlight areas for potential growth and stability. Notably, the brand's performance in Vapor Pens has been particularly impressive, with a significant increase in sales from June to August 2024, reaching over $500,000 in August. This indicates a strong market presence and consumer loyalty in this category. However, the absence of Higher Cultures in the top 30 for Pre-Rolls in May and June underscores a challenge that the brand needs to address to ensure a more balanced performance across all product lines.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Higher Cultures has shown a notable upward trajectory in recent months. Starting from a rank of 19 in May 2024, it climbed to 13 by August 2024, indicating a positive trend in market presence and consumer preference. This rise is particularly significant when compared to Farmer's Friend Extracts, which experienced a decline from rank 5 to 15 over the same period. Similarly, Mule Extracts saw a drop from rank 10 to 14, while Private Stash and Feel Goods both improved their standings, with Feel Goods moving from 24 to 11 and Private Stash from 23 to 12. The competitive dynamics suggest that Higher Cultures' strategic initiatives are paying off, as evidenced by its improved rank and the corresponding increase in sales from $375,633 in May to $501,480 in August. This upward movement amidst fluctuating ranks of competitors highlights Higher Cultures' growing influence and potential for continued market share expansion in the Oregon vapor pen category.
Notable Products
In August 2024, the top-performing product from Higher Cultures was the Wedding Cake Flavored Distillate Cartridge (1g) in the Vapor Pens category, which ranked first with sales of 1582 units. The Sour Skunk Infused Pre-Roll 2-Pack (1.5g) followed closely, securing the second position. The White Tiger Infused Pre-Roll 2-Pack (1g) made a notable entry into the rankings at third place. The Tangie Flavored Distillate Cartridge (1g) in the Vapor Pens category maintained a consistent performance, ranking fourth. Lime Sorbet Flavored Distillate Cartridge (1g), also from the Vapor Pens category, dropped from its top spot in July to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
