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Sep-2025
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Overview
Market Insights Snapshot
Higher Cultures has demonstrated varying performance across different product categories in Oregon. In the Concentrates category, the brand maintained a presence within the top 30, although it experienced a slight decline from 23rd in June to 29th in both August and September. This indicates a potential challenge in maintaining market share, as reflected by the decrease in sales from June to September. Conversely, Higher Cultures made a notable entry into the Edible category by September, securing the 30th position, which could suggest a strategic pivot or expansion into this segment. Meanwhile, in Vapor Pens, the brand saw a steady decline from 8th to 14th place over the months, despite maintaining a significant sales volume, hinting at increased competition or shifting consumer preferences.
The Pre-Roll category in Oregon presents a contrasting trajectory for Higher Cultures. Starting from a distant 90th position in June, the brand made substantial progress, climbing to 54th by August, before slightly dropping to 56th in September. This upward movement, particularly the jump from 90th to 54th, suggests effective strategies or growing consumer interest in their pre-roll offerings. However, the slight dip in September might indicate the need for sustained momentum to continue this positive trend. Overall, while Higher Cultures faces challenges in some categories, its ability to enter and ascend in others showcases its potential for adaptability and growth in the competitive cannabis market of Oregon.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, Higher Cultures has experienced a notable decline in its ranking over the past few months, slipping from 8th place in June 2025 to 14th place by September 2025. This downward trend in rank is mirrored by a consistent decrease in sales, indicating potential challenges in maintaining market share. In contrast, Echo Electuary has demonstrated resilience, improving its rank from 11th in June to 9th in both July and August, before slightly dropping to 12th in September. Despite this fluctuation, Echo Electuary's sales remained robust, surpassing Higher Cultures in both August and September. Meanwhile, Gem Carts maintained a steady 13th rank from July to September, with sales figures closely trailing those of Higher Cultures. The consistent performance of competitors like Echo Electuary and Gem Carts highlights the competitive pressures Higher Cultures faces in retaining its position and suggests a need for strategic adjustments to regain momentum in the Oregon vapor pen market.
Notable Products
In September 2025, the top-performing product from Higher Cultures was the Indica Puffberry Gummies 10-Pack (100mg) in the Edible category, which ascended to the number one rank from fifth place in August, achieving sales of 997 units. The Durban Poison Live Resin Distillate Cartridge (1g) maintained its position at second place, showing consistent demand in the Vapor Pens category. The Blue Razz Flavoured Distillate Cartridge (1g) secured the third rank, demonstrating a slight dip from its previous second place in July. The Lychee Fritter Infused Blunt (2g) made an impressive entry into the rankings at fourth place. Lastly, the Tangie Flavored Distillate Cartridge (1g) retained its fifth position, showing stability in its sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
