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Nov-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Higher Cultures has shown notable performance across several cannabis categories, demonstrating both strengths and areas for improvement. In the Concentrates category, the brand has maintained a steady presence, improving from a rank of 31 in August 2025 to 25 by November, indicating a positive upward trend in market penetration within this segment. However, in the Edible category, the brand only appeared in the rankings for September at position 29, suggesting either a niche market focus or potential challenges in this segment. In the Flower category, Higher Cultures did not rank within the top 30 until November, where it made an appearance at rank 83, hinting at a possible strategic shift or new product introduction.
Higher Cultures' performance in the Pre-Roll category in Oregon shows a significant leap from rank 61 in October to 43 in November, suggesting a successful strategy in boosting sales or product appeal. Meanwhile, the Vapor Pens category remains a stronghold for the brand, consistently ranking 13th or 14th over the months, with a notable sales figure of over half a million dollars in August. This consistency highlights the brand's robust market position and consumer loyalty in this category. Overall, while Higher Cultures demonstrates a strong presence in certain categories, there remains potential for growth and increased visibility in others, particularly in Edibles and Flower, where the brand's presence is less pronounced.
Competitive Landscape
In the Oregon Vapor Pens category, Higher Cultures has experienced notable fluctuations in its competitive standing over recent months. Starting in August 2025, Higher Cultures was ranked 13th, but it dipped to 14th in September and October before climbing back to 13th in November. This movement reflects a dynamic competitive landscape, with brands like Verdant Leaf Farms and Sessions Cannabis Extract (OR) consistently performing closely. Notably, Sessions Cannabis Extract (OR) maintained a slightly stronger position, ranking 12th in both August and November. Meanwhile, Loot Bar showed a downward trend, slipping from 9th to 11th over the same period, which could provide an opportunity for Higher Cultures to capitalize on any potential market share shifts. Despite these rank changes, Higher Cultures' sales showed resilience, with a notable recovery in November, indicating a potential upward trajectory in consumer preference.
Notable Products
In November 2025, Higher Cultures' top-performing product was the Rocket Pop Flavored Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the first position with notable sales reaching 946. The Tangie Flavored Distillate Cartridge (1g) maintained a strong presence, holding the second rank consistently from October. Blue Razz Flavoured Distillate Cartridge (1g) also showed significant improvement, climbing to the third position from its previous absence in October's top ranks. Magic Melon Flavored Distillate Cartridge (1g) entered the rankings for the first time, securing the fourth spot. Conversely, the Durban Poison Live Resin Distillate Cartridge (1g) saw a drop from its previous second-place ranking in September to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
