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Jan-2026
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Overview
Market Insights Snapshot
Higher Cultures has shown a varied performance across different product categories in Oregon. In the Concentrates category, the brand maintained a relatively stable presence, moving from rank 22 in October 2025 to 19 by December 2025, holding steady through January 2026. This suggests a positive trend in consumer preference for their concentrates, with a notable increase in sales from November to December 2025. In contrast, their performance in the Flower category is less prominent, as they did not rank in the top 30 until December 2025, where they appeared at rank 94. This indicates a potential area for growth or reevaluation of their strategy in the Flower segment.
For Pre-Rolls, Higher Cultures experienced some fluctuations, initially improving from rank 64 in October 2025 to 47 in November, but then slightly declining to 54 by January 2026. This movement suggests a competitive landscape in the Pre-Roll category, where maintaining a higher rank may require consistent product innovation or marketing efforts. Meanwhile, the brand's Vapor Pens have consistently performed well, maintaining a top 12 ranking throughout the observed period, with a peak at rank 11 in December 2025. Their Vapor Pen sales have demonstrated robustness, indicating strong consumer loyalty or preference for their offerings in this category. This consistent performance in Vapor Pens could be a cornerstone for Higher Cultures' market strategy in Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Higher Cultures has shown a consistent performance, maintaining its rank within the top 12 from October 2025 to January 2026. Despite facing stiff competition, Higher Cultures managed to climb to the 11th position in December 2025, surpassing Echo Electuary, which dropped to 12th place that month. However, it returned to the 12th position in January 2026, indicating a slight dip in its competitive edge. Meanwhile, White Label Extracts (OR) consistently outperformed Higher Cultures, maintaining a rank between 9th and 10th, suggesting a stable lead in sales. Gem Carts showed an upward trend, moving from 16th to 13th, which could pose a potential threat if this momentum continues. Sessions Cannabis Extract (OR) experienced fluctuations, dropping out of the top 15 in December but recovering to 14th in January, indicating volatility that Higher Cultures could capitalize on. Overall, while Higher Cultures maintains a solid position, the brand must strategize to enhance its competitive standing against these dynamic market shifts.
Notable Products
In January 2026, the top-performing product from Higher Cultures was the Strawnana Flavoured Distillate Disposable (2.5g) in the Vapor Pens category, achieving the number one rank with sales of 938 units. Following closely in second place was the Magic Melon Flavored Distillate Cartridge (1g), which improved its position from fifth in November 2025. The Pink Lemonade Flavored Distillate Disposable (2.5g) secured the third spot, while the Strawnana Flavored Distillate Cartridge (1g) dropped to fourth after previously ranking first in October 2025. Lastly, the Pink Lemonade Flavored Distillate Cartridge (1g) rounded out the top five, showing a slight decline from its third-place ranking in December 2025. This analysis highlights a dynamic shift in consumer preferences within the Vapor Pens category over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
