Market Insights Snapshot
Higher Cultures has shown a mixed performance across different categories in the state of Oregon. Their Concentrates and Vapor Pens categories have consistently maintained a spot within the top 20 brands from July to October 2023. The Vapor Pens category, in particular, saw steady sales, although there was a slight dip in October. Meanwhile, the Concentrates category showed an impressive jump in rankings from 22nd to 14th between July and August, although it remained steady at 18th place for September and October. This suggests a strong presence in these categories within the Oregon market.
On the other hand, Higher Cultures' performance in the Edibles and Pre-Roll categories in Oregon has been less consistent. The Edibles category fluctuated in the rankings, with a high of 31st place in September and a low of 39th place in August. The Pre-Roll category, however, showed a promising upward trend, improving from a low 76th rank in July to a much improved 52nd rank in October. While these categories did not break into the top 20, the upward trend in the Pre-Roll category suggests potential for growth. It's worth noting that the absence of a ranking number for a particular month indicates that the brand did not make it to the top 20 for that state and category - a point for consideration when evaluating the brand's performance.
In the Vapor Pens category in Oregon, Higher Cultures has seen a slight decrease in rank from July to October 2023, moving from 9th to 14th place. This is in contrast to some of its competitors such as Hush which has improved its rank significantly from 18th to 12th over the same period. On the other hand, PRUF Cultivar / PRŪF Cultivar has seen a fluctuation in its ranking, peaking at 11th in August but falling to 15th by October. Private Stash and FRESHY have also shown a mixed performance, with Private Stash maintaining a relatively stable position in the middle of the pack and FRESHY improving its rank from 25th to 16th. In terms of sales, Higher Cultures appears to be performing well, though it is not clear without the raw data how it compares to its competitors in this regard.
In October 2023, the top-performing products from Higher Cultures were predominantly from the Pre-Roll category. The Banana Split Infused Pre-Roll (1.5g) took the lead, maintaining its first place position from September with a significant increase in sales to 1961 units. The Blueberry OG Infused Pre-Roll (1.5g) held onto the second spot with a sales figure of 1490 units. The Pancakes Infused Pre-Roll (1.5g) moved up from fourth to third place, demonstrating a robust demand. The Vapor Pens category also showed promise with Pancakes Distillate x Live Resin Cartridge (1g) and Ghandaddy Live Blend Cartridge (1g) ranking fourth and fifth respectively.