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Dec-2025
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Overview
Market Insights Snapshot
Higher Cultures has shown a notable performance in the Oregon market, particularly in the Vapor Pens category. The brand improved its ranking from 14th in September and October 2025 to 9th by December 2025, indicating a strong upward trend. This improvement is accompanied by a consistent increase in sales, culminating in a significant rise by the end of the year. In the Concentrates category, Higher Cultures maintained a stable position within the top 30, hovering around the 21st and 22nd ranks towards the end of the year. However, the brand's absence from the top 30 in the Edible category after September suggests a potential area for growth or a shift in strategic focus.
In the Flower category, Higher Cultures made its entry into the top 100 rankings in November 2025, starting at 91st and moving to 83rd by December. This late entry into the rankings highlights a potential growth area that the brand may continue to develop. Meanwhile, in the Pre-Roll category, the brand experienced fluctuations, initially dropping from 61st to 62nd but then improving to 43rd in November before settling at 49th in December. These movements suggest a competitive landscape in the Pre-Roll segment, where Higher Cultures is actively working to improve its standing. The brand's varied performance across categories in Oregon provides insights into its strategic positioning and areas where it might focus its efforts in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Higher Cultures has shown a promising upward trajectory in recent months. While starting at a rank of 14 in September 2025, the brand climbed to 9 by December 2025, showcasing a significant improvement in its market position. This upward movement is notable when compared to competitors like Oregrown, which maintained a relatively stable rank around 8, and Farmer's Friend Extracts, which experienced a decline from 7 to 10. Meanwhile, White Label Extracts (OR) improved from 10 to 7, indicating a competitive edge in the market. Higher Cultures' sales growth, especially in December, suggests a robust strategy that could potentially disrupt the rankings further, positioning it as a brand to watch in the Oregon vapor pen category.
Notable Products
In December 2025, Wedding Cake Flavored Distillate Cartridge (1g) emerged as the top-performing product for Higher Cultures, achieving the first rank with notable sales of 1,335 units. Rocket Pop Flavored Distillate Cartridge (1g) followed closely in second place, maintaining a strong presence after previously holding the top spot in November. Pink Lemonade Flavored Distillate Cartridge (1g) made its debut in the rankings, securing third place. Blue Razz Flavoured Distillate Cartridge (1g) experienced a slight decline, moving from third in November to fourth in December. Meanwhile, Blue Razz Flavored Distillate Disposable (2.5g) entered the rankings at fifth, showcasing a diverse product lineup in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
