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Dec-2024
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Overview
Market Insights Snapshot
In the Ontario market, C Minor has shown a consistent presence in the Capsules category, although there is a noticeable downward trend in their rankings over the last few months of 2024. Starting at the 9th position in September, they have gradually slipped to the 12th position by December. This decline in ranking coincides with a decrease in sales, from 53,739 in September to 35,787 in December, suggesting potential challenges in maintaining their competitive edge or market share in this category. Despite this, being consistently ranked within the top 15 indicates a strong base of consumer demand that could be leveraged for future growth.
In the Oil category, C Minor's performance in Ontario has been more volatile, with rankings fluctuating between 14th and 20th place from September to December. This variation in ranking might reflect a competitive market landscape or shifting consumer preferences. Sales figures also reflect this volatility, with a noticeable dip in December compared to earlier months. The absence of a top 10 ranking in this category throughout the period highlights potential areas for improvement, particularly in strategies to enhance visibility and consumer appeal in the Oil segment. Nonetheless, maintaining a position within the top 20 suggests that there is room for strategic adjustments to regain higher rankings.
Competitive Landscape
In the Ontario capsules market, C Minor experienced a gradual decline in rank from September to December 2024, moving from 9th to 12th place. This shift can be attributed to the competitive dynamics in the market, where brands like Simply Bare and Pennies showed notable resilience and growth. Simply Bare, despite a slight drop in sales, maintained a stable position, while Pennies climbed from 14th to 10th place, reflecting a significant increase in sales. Meanwhile, Frank and Spring Hill Cannabis Co. also improved their standings, indicating a highly competitive environment. C Minor's decline in rank suggests a need for strategic adjustments to regain its competitive edge in the market.
Notable Products
In December 2024, the top-performing product from C Minor was CBD Fast Acting 50 Max Softgels 30-Pack (1500mg CBD) in the Capsules category, maintaining its consistent number 1 rank from September through December, despite a decrease in sales to 956 units. The CBD 50 Max 3000 Oil Drops (60ml) retained its number 2 position, showing a slight increase in sales from the previous month. CBD Isolate 100 Max 3000 Oil (30ml) remained steady at rank 3, continuing its stable performance over the last few months. Fast Acting Max Softgels 30-Pack (300mg) improved its position to rank 4, up from 5 in the previous two months, with a notable increase in sales. Meanwhile, CBG:CBD 1:2 Max 2250 Ultra Formula Oil (30ml) dropped to rank 5, reflecting a decrease in sales compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
