Market Insights Snapshot
In Alberta, the cannabis brand C Minor has seen a gradual decline in its ranking in the Capsules category, moving from 13th in July 2023 to 16th by October 2023. This could be indicative of increased competition or a shift in consumer preferences within the market. Similarly, in Ontario, C Minor maintained a consistent 8th-9th position over the same period, showing stability in its market position. However, it's worth noting that the brand was not in the top 20 in the Capsules category in Saskatchewan for July and August 2023, which could be perceived as an area for improvement.
Looking at the Oil category, C Minor has demonstrated a steady performance in Ontario, maintaining a rank between 12th and 13th from July to October 2023. In Saskatchewan, the brand showed significant improvement, moving from not being in the top 20 in July and August 2023, to 13th place by October 2023. This upward trend suggests a positive reception of C Minor's Oil products in the Saskatchewan market. Despite these movements, it's important to consider other factors such as market size and consumer preferences when evaluating the brand's overall performance.
In the Ontario Capsules category, C Minor has maintained a steady position in the top 10 brands over the past few months, although it has seen a slight drop from 8th to 9th rank. This is in contrast to Glacial Gold which has made a significant leap from not being in the top 20 to 11th place. Solei and Stigma Grow have maintained their ranks, with Solei consistently ranking one spot above C Minor. Pennies has also remained steady, ranking just below C Minor. While C Minor's sales have slightly decreased, it's worth noting that it still ranks higher than Pennies and Glacial Gold, but lower than Solei and Stigma Grow. These trends provide valuable insights into the competitive landscape that C Minor is operating in within the Ontario Capsules market.
In October 2023, the top-performing product from C Minor was the CBD Fast Acting 50 Max Softgels 30-Pack (1500mg CBD) in the Capsules category, maintaining its number one ranking from previous months. Following closely was the CBD 50 Max 3000 Oil Drops (60ml) in the Oil category, which also held its second position consistently. The CBD Isolate 100 Max 3000 Oil (30ml), also from the Oil category, retained its third place. Notably, the CBD/THC 5:1 Orange Sport Recovery Shot (50mg CBD, 10mg THC) from the Beverage category made a significant leap into the top rankings, securing the fourth spot in October. The CBD Fast Acting 50 Max Softgels 30-Pack (1500mg CBD) recorded impressive sales figures of 1218 units for the month.