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Aug-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Pennies has shown a noticeable shift in its performance within the Capsules category over the summer months of 2025. Starting in May and June, the brand maintained a steady ranking at 10th place. However, a decline was observed in July and August, with the brand dropping to 13th and 15th positions, respectively. This downward trajectory in rankings correlates with a decrease in sales, from over 43,000 in June to just under 20,000 by August. The drop in sales and rankings suggests challenges in maintaining market share in Ontario's competitive Capsules category.
While the specific reasons for Pennies' declining performance in Ontario are not detailed here, it is crucial for stakeholders to consider potential factors such as increased competition, shifts in consumer preferences, or changes in market dynamics. The absence of Pennies from the top 30 rankings in other states or provinces might indicate areas where the brand is either not present or not performing strongly enough to break into the upper echelons. Such insights could be pivotal for strategic planning and market positioning as Pennies seeks to bolster its presence within the cannabis industry.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, Pennies has experienced notable fluctuations in its market position over the past few months. Starting from a strong 10th rank in May and June 2025, Pennies saw a decline to 13th in July and further to 15th in August. This downward trend in rank correlates with a significant drop in sales from June to August. While Pennies maintained its lead over Mood Ring, which consistently held the 16th position, it faced stiff competition from Fly North, which remained ahead in July but fell behind in August. Meanwhile, Nutra showed an upward trend, surpassing Pennies in August by climbing to the 13th rank. These shifts highlight the dynamic nature of the market and suggest that Pennies may need to reassess its strategies to regain its earlier standing and counter the competitive pressures from brands like Fly North and Nutra.
Notable Products
In August 2025, Pennies' top-performing product was THC Softgels 5-Pack (50mg) in the Capsules category, maintaining its number one rank from July despite a decrease in sales to 953 units. The THC Plus Softgels 20-Pack (200mg) held the second position, consistent with its July ranking, experiencing a slight sales decline to 693 units. Notably, the THC Softgels 5-Pack (50mg) has consistently been a strong performer, having led the rankings since July after being second in the preceding months. The THC Plus Softgels 20-Pack (200mg) showed a decline from its leading position in May and June. Overall, these products continue to dominate the Capsules category for Pennies, albeit with fluctuating sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
