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Apr-2025
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Overview
Market Insights Snapshot
In the first few months of 2025, Pennies has shown notable performance in the Capsules category across different regions. In Ontario, the brand consistently maintained a position within the top 15, albeit with a slight decline from 11th in January and February to 13th by April. This suggests a gradual downtrend in their ranking, which could be attributed to a competitive market or changes in consumer preferences. On the other hand, in British Columbia, Pennies made a significant breakthrough in February by entering the top 10, a remarkable achievement considering they were not ranked in January. This upward movement indicates a strong market presence and potential growth in this region.
Looking at sales trends, there is a noticeable decline in Ontario, where sales figures dropped from over 32,000 in January to just over 18,000 by April. This downward trend in sales aligns with their declining rank, suggesting that the brand might need to reassess its strategy in this province. In contrast, the lack of sales data for British Columbia in March and April may indicate challenges in maintaining their top 10 status or could simply be due to data reporting gaps. The absence of rank in January, followed by a strong performance in February, leaves room for speculation about their market approach and potential factors contributing to this sudden rise.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, Pennies has experienced a notable decline in both rank and sales over the first four months of 2025. Starting the year at an 11th place rank, Pennies maintained this position through February but dropped to 12th in March and further to 13th in April. This downward trend in rank is mirrored by a consistent decrease in sales, from a high in January to a notable low in April. In contrast, Frank has shown a positive trajectory, climbing from 14th place in January to 11th by April, indicating a potential shift in consumer preference. Similarly, C Minor has fluctuated slightly but managed to surpass Pennies in March, further intensifying the competition. Meanwhile, Mood Ring entered the top 20 in March and continued to improve its rank in April, suggesting emerging competition. These dynamics highlight the increasing competitiveness in the Ontario Capsules market, where Pennies must strategize to regain its footing amidst rising competitors.
Notable Products
In April 2025, the top-performing product for Pennies was THC Softgels 5-Pack (50mg) in the Capsules category, maintaining its consistent number one rank from January through April. It recorded sales of 1,555 units in April. THC Plus Softgels 20-Pack (200mg) also held steady at the second position across the same period. Despite a decrease in sales figures from earlier months, both products continued to dominate the rankings. This indicates a strong brand loyalty or preference for these specific capsule products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
