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Dec-2025
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Overview
Market Insights Snapshot
In the province of Ontario, the cannabis brand Pennies has shown consistent performance within the Capsules category over the last few months of 2025. The brand maintained a steady rank of 15th place from September to November, before slightly dropping to 16th place in December. This minor shift in ranking could be attributed to various market dynamics, but the consistency in the top 15 suggests a stable presence in the market. The sales figures reflect a slight fluctuation, with a noticeable increase in November followed by a decrease in December, indicating a potential seasonal trend or consumer behavior pattern worth exploring further.
Despite the slight decline in December, Pennies' ability to remain within the top 16 in Ontario's Capsules category is indicative of a strong brand presence. However, the lack of ranking in other states or provinces might point to either limited market penetration or a strategic focus on specific regions like Ontario. This could be seen as a missed opportunity for growth in other areas or a deliberate strategy to consolidate and strengthen their market position where they are already established. The data suggests that while Pennies is performing well in Ontario, there may be untapped potential in other markets that could be explored to enhance their overall brand reach and performance.
Competitive Landscape
In the competitive landscape of the Capsules category in Ontario, Pennies has maintained a relatively stable position, though it experienced a slight decline in rank from 15th to 16th place by December 2025. This shift can be attributed to the dynamic movements of competitors such as C Minor, which saw a notable rise from 13th to 9th place in November before settling at 13th in December, and Nutra, which improved its rank from 16th to 13th in October before ending the year just ahead of Pennies at 15th. Despite these changes, Pennies' sales figures remained relatively robust, although they saw a decrease in December. Meanwhile, Mood Ring and Persy experienced fluctuations, with Mood Ring dropping out of the top 20 in October and December, and Persy missing the top 20 in November. These dynamics suggest that while Pennies faces stiff competition, particularly from brands like C Minor with significantly higher sales, its consistent presence in the rankings indicates a steady customer base, albeit with room for growth in market share.
Notable Products
In December 2025, the top-performing product for Pennies was the THC Softgels 5-Pack (50mg) in the Capsules category, maintaining its first-place rank consistently from September through December. It achieved sales of 655 units in December. The THC Plus Softgels 20-Pack (200mg), also in the Capsules category, held steady in second place across the same period, demonstrating a consistent demand. Notably, both products have shown a slight decrease in sales figures when compared to previous months, yet their rankings remain unchanged. This stability in rankings suggests strong brand loyalty and consistent consumer preference for these products within the Capsules category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
