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Oct-2025
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Overview
Market Insights Snapshot
Pennies demonstrates a consistent presence in the Ontario market, particularly within the Capsules category. Over the months from July to October 2025, Pennies maintained a stable ranking, fluctuating slightly between 13th and 16th positions. Despite a slight decrease in sales from July to October, the brand managed to hold its ground in the top 20, indicating a loyal customer base or effective market strategies in this category. This stability in ranking, even amidst declining sales figures, suggests that Pennies has a strong foothold in Ontario's Capsules market.
In terms of broader market performance, it is notable that Pennies did not appear in the top 30 rankings for any other categories or states during this period. This absence could be interpreted as a potential area for growth or a strategic focus on their performance in Ontario. The lack of top 30 presence in other regions or categories might indicate either a concentrated market strategy or an opportunity for expansion. For those interested in the cannabis market dynamics, this could be an intriguing point of analysis to explore further.
```Competitive Landscape
In the Ontario capsules category, Pennies has experienced fluctuations in its ranking over the past few months, moving from 13th in July 2025 to 16th in August, and stabilizing at 15th in both September and October. This indicates a slight decline in its competitive position, particularly as other brands like Nutra have shown upward momentum, climbing from 16th in July to 13th in October. Despite these shifts, Pennies maintains a relatively stable sales volume, although it trails behind Frank, which consistently ranks higher, albeit with a notable drop in October. Meanwhile, Persy and Mood Ring have also been fluctuating in the rankings, with Persy showing a slight improvement by October. These dynamics suggest that while Pennies remains a competitive player, it faces challenges from brands that are either gaining traction or maintaining stronger sales, highlighting the need for strategic adjustments to regain a higher rank.
Notable Products
In October 2025, the top-performing product for Pennies was THC Softgels 5-Pack (50mg) in the Capsules category, maintaining its number one ranking consistently from July through October. Its sales in October were notable at 963 units. The THC Plus Softgels 20-Pack (200mg), also in the Capsules category, held steady as the second-ranked product throughout the same period. Despite a slight decrease in sales figures over the months, these two products have consistently dominated the rankings for Pennies. The stability in rankings suggests a strong and consistent demand for these capsule products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
