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Jul-2025
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Overview
Market Insights Snapshot
The cannabis brand Pennies has shown varied performance across different states and categories, with some significant movements worth noting. In Ontario, the brand has been active in the Capsules category. There, Pennies displayed a fluctuating ranking, moving from 14th in April 2025 to 10th in both May and June, before dropping slightly to 13th in July. This movement suggests a competitive landscape in Ontario's Capsules market, where Pennies managed to break into the top 10, indicating strong performance in the middle of the year, although the slight decline in July could point to increased competition or market shifts.
Interestingly, Pennies' sales figures in Ontario reflect this ranking trajectory, with a notable peak in May and June, followed by a decrease in July. Such fluctuations might be attributed to seasonal demand changes or strategic adjustments by the brand. The absence of rankings in other states or categories implies that Pennies has not yet penetrated those markets or achieved significant visibility to enter the top 30, which could be a potential area for growth or a challenge in expanding their market presence. This selective performance highlights both the successes and opportunities for Pennies as it navigates the dynamic cannabis industry landscape.
Competitive Landscape
In the competitive landscape of the Ontario capsules market, Pennies has shown a dynamic performance over the months from April to July 2025. Initially ranked 14th in April, Pennies made a significant leap to 10th place in May and maintained this rank in June before slipping back to 13th in July. This fluctuation in rank is mirrored by its sales, which peaked in May and June, before experiencing a decline in July. Notably, Fly North consistently hovered around the 10th to 12th positions, maintaining a steady sales trajectory slightly higher than Pennies in July. Meanwhile, C Minor and Frank have shown similar volatility, with Frank notably surpassing Pennies in July. Nutra remained stable at the 15th rank throughout, indicating a consistent but lower sales volume compared to Pennies. These insights suggest that while Pennies has the potential to climb the ranks, it faces stiff competition from brands like Fly North and Frank, which have shown resilience and growth in the same period.
Notable Products
In July 2025, THC Softgels 5-Pack (50mg) emerged as the top-performing product for Pennies, reclaiming the number one spot in the Capsules category with sales of 1,154 units. This product had previously been ranked second in May and June, indicating a notable rise in popularity. Meanwhile, THC Plus Softgels 20-Pack (200mg) ranked second in July after holding the top position in the two preceding months. This shift in rankings suggests a dynamic competitive landscape within the Capsules category. Overall, the data reflects a close competition between these two leading products from Pennies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
