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Sep-2025
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Overview
Market Insights Snapshot
In the Canadian market, Pennies has shown a consistent presence in the Ontario capsules category, although their performance has seen a slight decline over the past few months. Starting at rank 11 in June 2025, the brand slipped to rank 13 in July and continued to slide to 15 in August, before slightly recovering to 14 in September. This movement indicates a potential challenge in maintaining market share amidst increasing competition or shifting consumer preferences. The brand's sales figures also reflect this downward trend, with a notable decrease from June to September, suggesting that Pennies might need to reassess its strategies to regain its footing.
Interestingly, the absence of Pennies in the top 30 rankings for other states and categories could be seen as a significant opportunity for growth or a gap in their market penetration strategy. The data suggests that while Pennies maintains a foothold in the Ontario capsules market, their presence is not as strong or perhaps even non-existent in other regions or product categories. This could point to a strategic focus on specific markets or a need for expansion into new areas to diversify their brand presence. Understanding the dynamics in these other markets could provide Pennies with valuable insights for future growth and positioning.
Competitive Landscape
In the Ontario capsules market, Pennies has experienced notable fluctuations in its ranking over the past few months, which has implications for its competitive positioning and sales trajectory. Starting from June 2025, Pennies was ranked 11th, but saw a decline to 13th in July, further slipping to 15th in August before slightly improving to 14th in September. This downward trend in rank aligns with a corresponding decrease in sales, suggesting challenges in maintaining market share. Competitors such as Fly North, which maintained a consistently higher rank until September, and C Minor, which overtook Pennies in September, highlight the competitive pressures Pennies faces. Meanwhile, Mood Ring entered the top 20 in September, indicating emerging competition. These dynamics suggest that Pennies may need to reassess its strategies to regain its competitive edge in the Ontario capsules market.
Notable Products
In September 2025, the top-performing product from Pennies was THC Softgels 5-Pack (50mg) in the Capsules category, maintaining its position as the number one ranked product for the third consecutive month. This product achieved a sales figure of 1009 units, indicating a slight recovery from the previous month's sales. THC Plus Softgels 20-Pack (200mg), also in the Capsules category, held steady in the second position, consistent with its rank since July 2025. Notably, THC Softgels 5-Pack overtook THC Plus Softgels in July and has maintained the lead since. The consistency in rankings suggests strong customer preference and loyalty towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
