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Nov-2025
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Overview
Market Insights Snapshot
In the Ontario market, Pennies has maintained a steady presence in the Capsules category, consistently holding the 15th rank from September through November 2025. This stability suggests a solid consumer base and potentially effective brand loyalty strategies. Notably, the sales figures in November 2025 show a slight increase compared to previous months, indicating a positive trend in consumer demand or successful promotional activities. However, the brand's inability to break into the top 14 could be seen as a challenge, pointing to stiff competition within this category.
Across other states and provinces, the absence of Pennies in the top 30 rankings in various categories might be a point of concern. This lack of presence suggests that the brand could be struggling to establish itself or expand its market share outside of Ontario. This could be due to a variety of factors, such as differing consumer preferences, market saturation, or competitive dynamics in those regions. Understanding these dynamics and identifying potential growth opportunities could be pivotal for Pennies as it seeks to enhance its footprint across broader geographies.
Competitive Landscape
In the Ontario capsules market, Pennies has consistently maintained its position at rank 15 from September to November 2025, showcasing a stable presence amidst fluctuating performances by competitors. Notably, Nutra experienced a significant rank improvement from 16 in September to 13 in October, before slightly declining to 14 in November, indicating a competitive edge in sales momentum. Meanwhile, Frank has shown a volatile trend, dropping from 12 in September to 14 in October, then recovering to 13 in November, yet maintaining higher sales figures than Pennies throughout. Mood Ring and Persy both re-entered the top 20 in October, with Mood Ring climbing to 16 in November, indicating a growing competitive landscape. Despite these shifts, Pennies' consistent ranking suggests a loyal customer base, although the brand might need to strategize on boosting sales to compete with the upward trends of Nutra and Frank.
Notable Products
In November 2025, the top-performing product for Pennies was THC Softgels 5-Pack (50mg) in the Capsules category, maintaining its first-place rank consistently from August through November, with sales reaching 1,066 units. The THC Plus Softgels 20-Pack (200mg), also in the Capsules category, held steady at the second position throughout the same period, with a slight increase in November sales to 549 units. Both products have demonstrated remarkable stability in their rankings over the past four months, indicating a strong consumer preference. Notably, the sales figure for THC Softgels 5-Pack (50mg) in November surpassed the previous month's sales, reflecting a positive growth trend. This consistent performance highlights the sustained demand for Pennies' capsule offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
