Jun-2024
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Overview
Market Insights Snapshot
C4 Cannaburst has shown a consistent performance in the Edible category within Washington. Over the past four months, the brand has maintained its position within the top 30 brands, albeit at the lower end of the spectrum, consistently ranking 29th in March, May, and June, and slightly improving to 28th in April. This stability in ranking suggests a steady consumer base and consistent sales, though there is room for improvement to climb higher in the rankings. The sales figures have remained relatively flat, indicating a potential plateau in market penetration or consumer engagement within this category.
While C4 Cannaburst's performance in Washington's Edible category shows some resilience, the brand's absence from the top 30 rankings in other states or categories could be seen as a missed opportunity. This lack of presence in additional markets may highlight areas where the brand could expand its reach or improve its offerings to attract a broader audience. The consistent rankings in Washington suggest a solid foundation, but the brand's growth strategy might benefit from a more aggressive push into new regions or product categories to diversify its market presence.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, C4 Cannaburst has shown consistent performance, maintaining a stable rank of 29th from March to June 2024. This stability contrasts with some of its competitors, such as Spot, which has seen a significant decline from 21st in March to 33rd in June, indicating a downward trend in both rank and sales. Meanwhile, Agro Couture entered the top 30 in May, ranking 28th and 27th in May and June respectively, showcasing a positive trend. Additionally, SnacMe has experienced a slight upward movement, improving from 33rd in March to 30th in May and June. Notably, Chewee's has shown the most volatility, rising from 34th in March to 28th in June. These dynamics suggest that while C4 Cannaburst has maintained a steady presence, other brands are experiencing more significant fluctuations, which could impact C4 Cannaburst's market positioning and sales strategies in the long term.
Notable Products
In June 2024, the top-performing product for C4 Cannaburst was Indica Pineapple Orange Guava Fruit Chews 10-Pack (100mg), maintaining its first-place ranking for four consecutive months with sales of 324 units. Sativa Sour Atomic Apple Fruit Chews 10-Pack (100mg) continued to hold the second spot, despite a slight decrease in sales to 242 units. Indica Watermelon Whizbang Fruit Chews 10-Pack (100mg) climbed to third place, showing a consistent improvement from fifth in March to third in June. Pineapple Pucker Fruit Chews 10-Pack (100mg) dropped to fourth place, experiencing a slight decline in sales. Watermelon Whizbang Fruit Chews 10-Pack (100mg) re-entered the rankings in fifth place, with sales increasing to 144 units.