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Jun-2024
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Overview
Market Insights Snapshot
Chewee's has shown varied performance across different states and categories over the past few months. In Massachusetts, the brand has struggled to break into the top 30 in the Edible category, with rankings hovering in the mid-50s and even dropping to 64th in June 2024. This downward trend is concerning, especially given the sharp decline in sales from $27,646 in March to just $12,499 in June. Such a significant drop suggests that the brand is facing challenges in maintaining its market share and consumer interest in this state.
In contrast, Chewee's has demonstrated a more promising trajectory in Washington. The brand's ranking in the Edible category has shown improvement, moving from 34th in March to 28th in June 2024. This positive trend is supported by an increase in sales, rising from $21,558 in March to $27,475 in June. The consistent upward movement in rankings and sales in Washington indicates that Chewee's is gaining traction and could potentially continue this momentum if they maintain their current strategies and consumer engagement efforts.
Competitive Landscape
In the competitive landscape of the Washington Edible cannabis market, Chewee's has shown notable fluctuations in rank and sales over the past few months. Starting at rank 34 in March 2024, Chewee's climbed to rank 29 in April, dropped slightly to rank 31 in May, and then surged to rank 28 in June. This upward trend is indicative of a positive reception among consumers, especially when compared to competitors like Agro Couture, which remained consistently outside the top 20, and C4 Cannaburst, which hovered around the 29th position. Meanwhile, Flav maintained a steady but slightly declining rank from 27 to 26, suggesting a more stable but less dynamic market presence compared to Chewee's. Additionally, SnacMe showed a gradual improvement, moving from rank 33 to 30, but still lagging behind Chewee's recent performance. These insights highlight Chewee's potential for continued growth and the importance of strategic marketing efforts to capitalize on this momentum in the Washington Edible market.
Notable Products
In June 2024, the top-performing product for Chewee's was Sea Salt Caramel 10-Pack (100mg), maintaining its first-place ranking from May with notable sales of 823 units. Indica Sea Salt Caramel Chews 10-Pack (100mg) climbed to the second position, up from fourth place in previous months, with significant sales growth. Sativa Sea Salt Caramel 10-Pack (100mg) also saw an improvement, moving from fifth to third place. Sativa Classic Caramel 20-Pack (100mg) dropped to fourth place despite strong sales earlier in the year. Indica Classic Caramel 20-Pack (100mg) experienced the most considerable decline, falling from first in March to fifth in June.
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