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Dec-2025
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Overview
Market Insights Snapshot
In the state of California, Cannavis Syrup has shown a noticeable decline in its performance within the Beverage category over the latter months of 2025. Starting from a solid 11th rank in September, the brand slipped to 13th place in both October and November, before experiencing a significant drop to 22nd by December. This downward trend is further reflected in their sales figures, which saw a substantial decrease from September to December. Such a shift indicates potential challenges in maintaining consumer interest or facing increased competition within the market. It's noteworthy that Cannavis Syrup, while initially strong, did not manage to sustain its position in the top tier of the rankings.
Interestingly, the absence of Cannavis Syrup from the top 30 brands in December suggests a pivotal shift in the competitive landscape of the Beverage category in California. This absence can be interpreted as a significant setback for the brand, especially considering their previous consistent presence in the rankings. The decline in their ranking and sales in the final quarter of the year may point to either a strategic misstep or an evolving consumer preference that the brand needs to address. While the precise causes of this trend remain to be fully explored, the data highlights the importance of agility and adaptation in the ever-evolving cannabis market.
Competitive Landscape
In the competitive landscape of the California beverage category, Cannavis Syrup experienced a notable decline in its ranking and sales from September to December 2025. Starting at rank 11 in September, Cannavis Syrup dropped to rank 22 by December, indicating a significant shift in market position. This decline is contrasted by the performance of competitors like Cannalean, which entered the top 20 in November and maintained its position by December, suggesting a growing consumer preference. Meanwhile, Hundo showed a consistent presence, slightly improving its rank from 22 in October to 21 in December. The sales trajectory for Cannavis Syrup also reflects this downward trend, with a sharp decrease from September to December, whereas brands like Hundo maintained relatively stable sales figures. This competitive analysis highlights the challenges Cannavis Syrup faces in retaining its market share amidst evolving consumer preferences and the strategic maneuvers of its competitors in the California beverage market.
Notable Products
In December 2025, the top-performing product from Cannavis Syrup was Grape Extra Strength Syrup 2-Pack, which climbed to the number one rank from fourth place in the previous months, achieving notable sales of 117 units. Watermelon Extra Strength Syrup 2-Pack, previously holding the top spot, moved to second place with sales of 66 units. Cherry Extra Strength Syrup made a significant entry into the rankings, securing the third position. Pineapple Extra Strength Syrup 2-Pack dropped one spot to fourth place, while Strawberry Extra Strength Syrup 2-Pack fell to fifth position from its previous third place. These shifts indicate a dynamic change in consumer preferences within the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
