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Jun-2024
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Overview
Market Insights Snapshot
In California, Cannavis Syrup has shown a consistent presence in the beverage category, maintaining a position within the top 15 brands over the past few months. Starting at rank 12 in March 2024, the brand experienced a slight drop to 14th place in April and May, before climbing back to 13th in June. This slight fluctuation indicates a relatively stable performance, although the drop in sales from March ($130,370) to May ($80,414) could suggest some underlying challenges. However, the rebound in June shows potential for recovery and resilience in a competitive market.
It is notable that Cannavis Syrup has managed to stay within the top 30 brands in the beverage category in California, a significant accomplishment considering the competitive nature of the market. The brand's ability to bounce back in June after a dip in April and May highlights its potential for sustained performance. The absence of Cannavis Syrup from the top 30 in other states or provinces could be seen as an area for growth, suggesting that while the brand has a strong foothold in California, there is room for expansion and increased market penetration in other regions.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Cannavis Syrup has experienced notable fluctuations in its ranking and sales over recent months. Despite a dip in April and May, where it ranked 14th, Cannavis Syrup rebounded to 13th place in June 2024. This recovery is significant when compared to competitors like CQ (Cannabis Quencher), which consistently improved its position from 14th in March to 12th in June, and Sip Elixirs, which climbed from 13th to 11th in the same period. Meanwhile, Don Primo and Mary Jones showed more volatility, with Mary Jones even dropping out of the top 20 in April and May before returning to 15th place in June. These dynamics suggest that while Cannavis Syrup faces stiff competition, especially from brands like Sip Elixirs, its ability to regain rank indicates resilience and potential for growth in the California market.
Notable Products
In June 2024, the top-performing product for Cannavis Syrup was Watermelon Extra Strength Syrup 2-Pack (1000mg THC, 6.7oz), maintaining its first-place ranking for four consecutive months with sales of 358 units. The Blueberry Extra Strength Syrup (500mg THC, 2oz) debuted strongly at the second position. Pineapple Extra Strength Syrup (1000mg) also made a notable entry into the rankings, securing third place. Mango Extra Strength Syrup 2-Pack (1000mg) slipped to fourth place from its consistent third position in the previous months. Tropical Punch Extra Strength Syrup 2-Pack (1000mg THC, 4oz) maintained its fourth-place ranking from May 2024.
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