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Nov-2024
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Overview
Market Insights Snapshot
In the state of California, Cannavis Syrup has demonstrated a stable performance in the Beverage category over the past few months. The brand maintained a consistent presence, ranking 14th in August 2024 and slightly dropping to 15th in September, before climbing back to 13th in both October and November. This upward trend indicates a strong market presence and suggests effective brand positioning within the category. Despite a dip in sales from August to September, the subsequent recovery in October and November highlights a resilient demand for Cannavis Syrup in California.
While Cannavis Syrup has shown commendable performance in California, it is notable that the brand does not appear in the top 30 rankings in other states or provinces, which could be seen as a potential area for growth or concern. This absence suggests that Cannavis Syrup has yet to establish a significant foothold outside of California, or that other markets may present more competitive challenges. The brand's focus on California might be a strategic choice, but expanding its reach could offer new opportunities for growth and increased market share in the burgeoning cannabis beverage sector.
Competitive Landscape
In the competitive landscape of the California beverage category, Cannavis Syrup has demonstrated a resilient performance amidst fluctuating market dynamics. Over the past few months, Cannavis Syrup has consistently improved its ranking, moving from 15th in September 2024 to 13th in both October and November 2024. This upward trend is notable, especially when compared to competitors like CQ (Cannabis Quencher), which dropped from 11th in August to 16th by October and November, and Canna-Lean, which also saw a decline in rank. Meanwhile, Mary Jones and Sip Elixirs maintained stronger positions, consistently ranking higher than Cannavis Syrup. Despite this, Cannavis Syrup's ability to climb back to 13th place suggests a positive reception and potential for growth, especially as it outperformed Canna-Lean in sales recovery from September to November. This indicates a strategic opportunity for Cannavis Syrup to capitalize on its momentum and potentially overtake more competitors in the coming months.
Notable Products
In November 2024, the top-performing product for Cannavis Syrup was the Watermelon Extra Strength Syrup 2-Pack, which maintained its number one rank from the previous months, with sales reaching 464 units. The Blue Raspberry Extra Strength Syrup 2-Pack showed a significant improvement, climbing from an unranked position in October to second place in November with a notable increase in sales to 245 units. The Mango Extra Strength Syrup 2-Pack consistently held the third spot, despite a slight decline in sales over the months. Rainbow Sherbet Extra Strength Infused Syrup dropped from second place in October to fourth in November, indicating a decrease in demand. A new entry, Mango Syrup (500mg), emerged in fifth place, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
