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Nov-2025
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Overview
Market Insights Snapshot
In the state of California, Lime has shown resilience in the Beverage category throughout the latter months of 2025. After a dip in September, where the brand fell to 14th place, Lime recovered to its original 10th position by November. This rebound is indicative of a strategic adjustment or market response that successfully re-engaged consumers. The Pre-Roll category in California tells a slightly different story. Lime maintained a fairly consistent presence, ranking between 11th and 13th place, suggesting a stable, albeit competitive, market position. The modest fluctuation in rankings could point to shifting consumer preferences or intensified competition within the category.
While the data showcases Lime's performance in California, it's notable that the brand did not appear in the top 30 rankings for other states or provinces in the available dataset. This absence could be interpreted as a lack of market penetration or competitive edge in those regions, presenting both a challenge and an opportunity for Lime. The sales figures, particularly in the Pre-Roll category, indicate a solid performance in California, with over a million dollars in sales recorded in August. Such data underscores the importance of California as a key market for Lime, where it continues to hold significant ground despite competitive pressures. Further insights into Lime's strategic initiatives or consumer engagement efforts could provide a deeper understanding of its market dynamics.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Lime has experienced fluctuations in its market position over the past few months. Starting from August 2025, Lime held the 11th rank, which it maintained in September before dropping to 13th in October and slightly recovering to 12th in November. This movement indicates a competitive pressure from brands like Caviar Gold, which improved its rank from 16th to 10th over the same period, and Heavy Hitters, which consistently ranked higher than Lime, although it saw a slight decline from 10th to 11th in November. Meanwhile, Time Machine closely trailed Lime, maintaining a similar rank trajectory but ultimately falling to 13th in November. Despite these rank changes, Lime's sales showed a positive trend from October to November, suggesting resilience and potential for growth amidst the shifting competitive dynamics.
Notable Products
In November 2025, Lime's top-performing product was the King Louis XIII Live Resin Hash Infused Pre-Roll, which maintained its number one rank from the previous two months, achieving sales of 6153 units. The Lil' Limes - Alien Gas Live Resin Hash Infused Pre-Roll 5-Pack rose to the second position, improving from fourth in the previous months. Lil' Limes - Gushers Live Resin Hash Infused Mini Pre-Roll 5-Pack made a significant leap to third place, up from fifth in October. The Gushers Infused Pre-Roll dropped to fourth, having previously held the second spot in October. Finally, the Lil' Limes - Blue Dream Diamond & Hash Infused Pre-Roll 5-Pack rounded out the top five, slightly declining from its third position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
