Market Insights Snapshot
In California, Lime has shown a consistent performance across several categories. In the Beverage category, Lime maintained its position within the top 20 brands from August to November 2023, with its rank fluctuating slightly between 9th and 12th place. The Concentrates category saw Lime climb from 15th to 10th place between August and September, maintaining its top 10 status through November. However, Lime's performance in the Edibles category was less consistent, with its ranking falling to 65th place in September before recovering to 35th place in November.
Furthermore, Lime's performance in the Pre-Roll category remained robust, consistently ranking within the top 15 brands from August to November. Interestingly, Lime managed to break into the top 10 in November, ranking 10th. In the Tincture & Sublingual category, Lime showed a marked improvement, climbing from 41st place in August to 30th place in November. However, in the Vapor Pens category, Lime's ranking fluctuated within the 40s and 50s, indicating a more competitive market. Despite not always being in the top 20, Lime's presence across multiple categories demonstrates its versatility in the California market.
In the California Pre-Roll category, Lime has shown a promising upward trend from August to November 2023. It started at rank 15 in August and climbed to rank 10 by November, surpassing competitors like Time Machine which fell from rank 16 to 12 in the same period. However, Lime still trails behind other competitors like Caviar Gold, Kingpen (formerly 710 Kingpen), and Claybourne Co. who have maintained their positions within the top 12 ranks throughout these months. In terms of sales, Lime has seen a steady increase, suggesting a growing customer base and market share, but it's worth noting that its sales are still lower than these competitors. This data indicates a competitive market with Lime making significant strides but still with room for growth.
In November 2023, the top-performing product from Lime was the 'Premium Sativa Pre-Roll (1g)', with sales reaching an impressive 4781 units. This product moved up in ranking from third place in October to first in November. Not far behind in second place was the 'Hybrid Blend Pre-Roll (1g)' with a consistent performance, maintaining its second place rank from October. The 'Indica Blend Pre-Roll (1g)', despite being the bestseller in October, slipped to third place. Rounding out the top five are the 'Lil Limes - Alien Gas Infused Pre-Roll (0.6g)' and 'Lil' Lime - Purple Zaza Diamond And Hash Infused Pre-Roll (0.6g)', ranked fourth and fifth respectively.