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Feb-2026
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Overview
Market Insights Snapshot
In the state of California, Lime's performance in the Beverage category has shown a consistent downward trend over the past few months. Starting with a rank of 10 in November 2025, Lime slipped to 13 by February 2026. This decline is mirrored by a notable decrease in sales figures, indicating potential challenges in maintaining market share in this category. Despite these challenges, Lime has managed to remain within the top 15 brands, suggesting that while they face competition, they still hold a significant position in the market.
Lime's performance in the Pre-Roll category in California also reflects a similar downward trajectory. The brand's ranking fell from 12 in November 2025 to 18 by February 2026, showing a more pronounced decline compared to the Beverage category. Notably, the absence of a top 30 ranking in any month would have been concerning, but Lime has managed to maintain a presence, albeit with declining sales figures. This suggests that while they are still competing, there might be underlying issues or increased competition affecting their standing in this category.
Competitive Landscape
In the competitive landscape of the California Pre-Roll market, Lime experienced a notable shift in its ranking and sales trajectory from November 2025 to February 2026. Lime's rank dropped from 12th in November to 18th by February, indicating increased competition and a potential decline in market share. During this period, Quiet Kings showed a strong performance, improving their rank from 15th to 11th in January, before settling at 17th in February, suggesting a temporary surge in popularity. Meanwhile, West Coast Cure maintained a relatively stable position, consistently ranking around 16th, while PUFF and CAM fluctuated outside the top 20, indicating less stability in their market presence. Lime's sales figures also reflected this downward trend, with a significant drop from November's peak to February's low, highlighting the need for strategic adjustments to regain competitive advantage in this dynamic market.
Notable Products
In February 2026, the top-performing product for Lime was Lil' Lime - Purple Zaza Diamond And Hash Infused Pre-Roll (0.6g), which climbed to the number one rank with sales of 4,336 units. The Gushers Infused Pre-Roll (1.75g), despite dropping to the second rank, remains a strong performer from its previous first-place ranking in January. Lil' Limes - Alien Gas Live Resin Hash Infused Pre-Roll 5-Pack (3g) maintained a consistent presence in the top three, securing the third position. The Blue Dream Live Resin Infused Pre-Roll (1.75g) made a notable entry in February, ranking fourth. Lil' Limes - Gushers Live Resin Hash Infused Mini Pre-Roll 5-Pack (3g) experienced a decline, moving from second in January to fourth in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
