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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, Lime has shown a consistent presence in the Beverage category. Over the months from July to October 2025, Lime fluctuated slightly in its rankings, moving from 12th place in July to 11th place by October. This indicates a relatively stable position in the market, with a slight dip in September to 13th place. Despite these changes, the sales figures reveal a positive trend in August, with sales peaking at 54,488, before experiencing a decline in September. This suggests that while Lime remains a strong contender in the Beverage category, there are fluctuations that could be attributed to seasonal changes or competitive pressures.
In the Pre-Roll category within California, Lime maintained a notable presence, although the brand experienced a slight decline in its ranking from 10th place in July and August to 13th place by October. This shift might indicate increasing competition or changes in consumer preferences. Despite the drop in rankings, Lime's sales in this category remained relatively high, with a peak in August at over a million dollars. However, the sales figures did show a decline in the subsequent months, suggesting potential challenges in maintaining market share. It's important to note that Lime was consistently within the top 15 brands, highlighting its resilience in a competitive market.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Lime has experienced notable fluctuations in its ranking over the past few months. In July 2025, Lime held a strong position at rank 10, maintaining this spot in August. However, by September, Lime's rank slipped to 11, and further declined to 13 in October. This downward trend contrasts with the performance of competitors like Caviar Gold, which improved its rank from 14 in July to 11 by October, and Time Machine, which remained relatively stable around the 11-12 rank range. Despite these shifts, Lime's sales figures indicate a robust presence, consistently outperforming brands like West Coast Cure and Sparkiez, whose sales figures were notably lower. This suggests that while Lime's rank has seen some decline, its sales volume remains competitive, indicating potential for strategic adjustments to reclaim higher ranks in the California pre-roll market.
Notable Products
In October 2025, Lime's top-performing product was the King Louis XIII Live Resin Hash Infused Pre-Roll, maintaining its number one rank from September, with notable sales of 5075 units. The Gushers Infused Pre-Roll climbed to the second spot, improving from fourth in September. Lil' Limes - Blue Dream Diamond & Hash Infused Pre-Roll 5-Pack fell from first place in August to third in October. Lil' Limes - Alien Gas Live Resin Hash Infused Pre-Roll 5-Pack and Lil' Limes - Gushers Live Resin Hash Infused Mini Pre-Roll 5-Pack secured the fourth and fifth positions, respectively, showing consistent presence in the rankings. Overall, Lime's pre-rolls continue to dominate the market, with slight shifts in rankings among the top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
