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Dec-2025
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Overview
Market Insights Snapshot
In the highly competitive cannabis market of California, Lime has shown a noteworthy performance across various categories. In the Beverage category, Lime improved its ranking from 13th in September 2025 to 10th in November 2025, before slipping slightly to 12th in December 2025. This upward trend in the middle months suggests a strong mid-quarter performance, possibly driven by strategic marketing or product launches. However, the decline in December might indicate seasonal fluctuations or increased competition. Despite the dip, Lime's ability to maintain a top 15 position consistently highlights its resilience in a competitive market.
In the Pre-Roll category, Lime's performance has been relatively stable in California. The brand held a steady position, ranking 11th in September 2025 and 12th in December 2025, with a brief dip to 13th in October and November. This consistency suggests a loyal customer base and effective product offerings. Notably, Lime's sales in this category increased from October to December, indicating strong consumer demand despite minor fluctuations in ranking. The brand's ability to remain within the top 15 in both categories underscores its solid market presence and potential for further growth.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Lime has experienced fluctuating rankings over the last few months of 2025, indicating a dynamic positioning among its peers. Lime's rank shifted from 11th in September to 13th in October and November, before slightly improving to 12th in December. This movement suggests a competitive struggle, particularly against brands like Caviar Gold, which improved its rank from 14th to 10th over the same period, and Time Machine, which consistently outperformed Lime, holding steady at 11th place in December. Meanwhile, Heavy Hitters saw a decline from 10th to 13th, which may have provided Lime an opportunity to regain ground. Despite these ranking shifts, Lime's sales showed a positive trend, increasing from October to December, indicating a potential for growth if it can leverage its market presence effectively against these competitors.
Notable Products
In December 2025, Lime's top-performing product was King Louis XIII Live Resin Hash Infused Pre-Roll (1.75g) in the Pre-Roll category, maintaining its first-place position across the last four months with sales of 5214 units. Gushers Infused Pre-Roll (1.75g) consistently held the second spot, showing a steady increase in sales, reaching 5145 units. Lil' Limes - Gushers Live Resin Hash Infused Mini Pre-Roll 5-Pack (3g) remained in third place for both November and December, indicating stable performance. Alien Gas Infused Pre-Roll (1.5g) improved its standing from fifth to fourth place in December, reflecting a significant increase in popularity. Conversely, Lil' Limes - Alien Gas Live Resin Hash Infused Pre-Roll 5-Pack (3g) dropped from third to fifth position, despite strong sales earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
