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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Lime concentrated 99.32% of sales in Pre-Roll while Beverage fell to 0.68% share, with Pre-Roll down 51.31% year over year and 19.27% month over month, and Beverage contracting 95.08% year over year and 86.41% month over month. Against a brand-level sales decline of 55.96% year over year and a 2.77% drop in average price, the tilt toward Pre-Roll at an average price of $13.53 versus $25.80 in Beverage indicates the mix is consolidating into lower-priced volume, which implies Lime is prioritizing depth in one segment over breadth as volatility increases.
Lime’s rank at 20 in Pre-Roll in California, combined with a 19.27% month-over-month contraction in its core category and an 86.41% month-over-month collapse in Beverage, suggests the brand is trading optionality for scale in a single lane. With category share effectively singular (99.32%) and a modest 2.77% price deflation alongside a 51.31% year-over-year Pre-Roll decline, the positioning signals a focus on maintaining relevance within the middle of the Pre-Roll pack rather than diversifying mix, which implies near-term gains depend more on rank improvement within that category than on cross-category expansion.
Competitive Landscape
Lime ranks #20 in CA Pre-Roll in May 2026, down 10 places year over year from #10, and unchanged versus three months ago at #20, indicating a 0-rank shift quarter over quarter but a -10 position slide since May 2025; in contrast, Jeeter held #1 with a 0-place YoY change while growing sales by 25.9%, and STIIIZY stayed at #2 with a 0-place YoY change alongside a 370.2% YoY sales increase, whereas Kingpen remained #3 with a 0-place YoY change but a 15.3% YoY sales decline; given Lime’s prior peak at #9 in December 2024 and a current position 11 ranks lower, the flat quarter and double-digit YoY rank drop imply that share is consolidating at the top while Lime is failing to participate in the leaders’ gains.
Notable Products
Lil' Limes - Alien Gas Live Resin Hash Infused Pre-Roll 5-Pack (3g) posted the steepest movement in May 2026 with a -50.7% month-over-month drop and slid to rank 7, while Gushers Infused Pre-Roll (1.75g) declined -35.7% at rank 2. In contrast, Lil' Lime - Purple Zaza Diamond And Hash Infused Pre-Roll (0.6g) rose 34.5% to rank 3 as Alien Gas Infused Pre-Roll (1.5g) at rank 1 edged down -4.6%. With eight of the top ten being Pre-Roll variants and a single SKU at rank 4 generating $43,930 alongside a -15.8% change, the mix points to heavier reliance on variety within one format and sensitivity to multi-pack volatility, implying Lime is concentrating sales in Pre-Rolls while absorbing sharper swings in larger pack lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
