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Sep-2025
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Overview
Market Insights Snapshot
Lime has shown varied performance across different product categories and states, with noteworthy fluctuations in their rankings and sales figures. In California, Lime's presence in the Beverage category has seen some volatility. Their ranking slipped from 10th in June to 13th by September 2025, indicating a potential need for strategic adjustments. This decline in ranking is also reflected in their sales, which decreased from $71,695 in June to $39,471 in September. The Pre-Roll category, however, has been more stable for Lime, consistently maintaining a 10th place ranking from June through September, despite experiencing a drop in sales from June's high of $1,203,436 to $982,254 in September. This steadiness in ranking suggests a loyal customer base or effective market strategies that could be explored further.
Interestingly, Lime's absence from the top 30 in other states or categories might suggest areas of untapped potential or the need for increased market penetration efforts. The lack of presence in these rankings could be seen as a missed opportunity or a strategic choice to focus on certain markets. Understanding the dynamics that led to such decisions or results could provide deeper insights into the brand's overall strategy and market positioning. For instance, the consistent ranking in the Pre-Roll category in California might be an indicator of a stronghold that Lime could leverage to expand its influence in other categories or regions. Exploring these dynamics further would require a closer look at both internal strategies and external market conditions.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Lime has maintained a consistent rank of 10th from June to September 2025, showcasing stability amidst a dynamic market. Despite a noticeable decline in sales from June to September, Lime's rank remains unchanged, indicating that other brands may also be experiencing similar challenges. Notably, Pure Beauty consistently holds the 8th position with significantly higher sales figures, suggesting a strong market presence and customer loyalty. Meanwhile, Pacific Stone matches Pure Beauty in rank but trails slightly in sales, indicating a competitive edge in brand positioning. Heavy Hitters and Time Machine hover around Lime's rank, with Time Machine dropping to 12th in August and September, highlighting Lime's resilience in maintaining its position. This analysis underscores the importance for Lime to strategize on enhancing sales to climb the ranks and close the gap with higher-ranking competitors.
Notable Products
In September 2025, the top-performing product from Lime was the King Louis XIII Live Resin Hash Infused Pre-Roll (1.75g) in the Pre-Roll category, which secured the number one rank with sales reaching 4,130 units. The Lil' Lime - Watermelon Runtz Live Resin & Hash Infused Mini Pre-Roll (0.6g) followed closely in second place, maintaining its position from August. The Lil Limes - Maui Wowie Live Resin Hash Infused Pre-Roll 5-Pack (3g) made a strong entry into the rankings at third place. Gushers Infused Pre-Roll (1.75g) was notable for achieving fourth place in its debut month. The Lil' Limes - Alien Gas Live Resin Hash Infused Pre-Roll 5-Pack (3g) saw a drop to fifth place after being unranked in the prior months, indicating a decline in its relative popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
