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Oct-2025
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Overview
Market Insights Snapshot
Mary Jones has demonstrated a consistent performance in the Beverage category across several regions. Notably, in Michigan, the brand has maintained a stronghold at the number one position from July to October 2025, indicating a robust consumer base and consistent demand. In Alberta, Mary Jones secured the fifth position in October 2025, showing steady performance over the months with a slight improvement from the sixth position in July. Meanwhile, in Oregon, the brand slipped from third to fourth position, which may require strategic adjustments to regain its earlier standing. In contrast, Missouri witnessed a more significant decline from second to fifth place, suggesting potential challenges in maintaining market share.
In the Vapor Pens category, Mary Jones appears to be struggling, particularly in Alberta, where it ranked outside the top 30, with positions around the mid-40s, and in Ontario, where it was not ranked in the top 30 for the months following July 2025. This indicates a competitive market landscape where Mary Jones might need to reassess its strategies to improve its presence. The absence in the top rankings could be perceived negatively, highlighting areas for potential growth or re-evaluation of market strategies. Despite this, the brand's strong performance in the Beverage category across regions such as Ontario and Saskatchewan, where it consistently held the eighth and second positions respectively, reflects its established popularity in certain markets.
Competitive Landscape
In the Michigan beverage category, Mary Jones has consistently maintained its top position from July to October 2025, showcasing its dominance over competitors. Despite a slight decline in sales from August to October, Mary Jones remains ahead of Keef Cola, which has consistently ranked second and experienced a steady decrease in sales over the same period. Meanwhile, Pot Shot has shown some fluctuation, moving between third and fourth place, with sales peaking in August before dropping again. This stability in rank for Mary Jones, despite minor sales fluctuations, suggests a strong brand loyalty and market presence, positioning it favorably against its competitors in Michigan's cannabis beverage market.
Notable Products
In October 2025, Green Apple Soda emerged as the top-performing product for Mary Jones, climbing from its consistent third place ranking in the previous months. Berry Lemonade Soda maintained a strong performance, securing the second spot, following its top ranking in September. Zero Berry Lemonade Soda saw a decline, moving from first in August to third in October, with sales figures reaching 18,506 units. MF Grape Soda and Root Beer Soda held steady at fourth and fifth positions, respectively, showing consistent sales trends. Notably, Green Apple Soda's rise to the top spot indicates a growing consumer preference, possibly driven by its appealing flavor profile.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
