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Jun-2024
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Overview
Market Insights Snapshot
Mary Jones has shown varied performance across different states and categories in recent months. In California, the brand experienced some fluctuations in its Beverage category rankings, moving from 16th in March to 21st in April, then 24th in May, before rebounding to 15th in June. This indicates a significant recovery after a couple of months of declining ranks. In contrast, the brand has consistently performed well in Ontario, maintaining a steady 6th position from April through June after an initial jump from 11th in March, reflecting strong and stable consumer demand in this market.
Meanwhile, in Saskatchewan, Mary Jones wasn't in the top 30 brands for March but made a remarkable entry at 5th place in April, climbing further to 2nd place in both May and June. This upward trend highlights a growing popularity in the province. In Washington, the brand maintained its 5th position consistently from March through June, suggesting a stable market presence. The overall performance across these states and provinces indicates that while there are areas of volatility, Mary Jones is gaining traction and showing potential for sustained growth in several key markets.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Mary Jones has maintained a steady rank of 5th place from March to June 2024. This consistency indicates a stable market presence, but also highlights the need for strategic efforts to climb higher. Notably, Green Revolution and Journeyman have been strong competitors, consistently ranking in the top 4 and showing higher sales figures. Agro Couture has also shown a positive sales trend, although it remains in 6th place. Meanwhile, Constellation Cannabis has consistently ranked 7th, indicating a lower threat in terms of rank but a potential competitor in terms of growth. For Mary Jones, the challenge lies in differentiating its offerings and leveraging marketing strategies to surpass these competitors and improve its rank and sales in the Washington beverage market.
Notable Products
In June 2024, the top-performing product from Mary Jones was Berry Lemonade Soda (10mg THC, 12oz, 355ml), maintaining its first-place ranking from previous months with notable sales of 11,552 units. Orange & Cream Soda (10mg THC, 12oz) also held steady in second place, showing consistent performance. Root Beer Soda (10mg THC, 12oz) continued to rank third, while Berry Lemonade Soda (100mg THC, 16oz) and Root Beer Soda (100mg THC, 16oz) ranked fourth and fifth, respectively. These rankings demonstrate stability in consumer preferences for Mary Jones products. Notably, Root Beer Soda (100mg THC, 16oz) saw an improvement from its previous absence in April to secure a fifth-place ranking in June.
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