Market Insights Snapshot
In the Beverage category, Mary Jones has maintained a consistent performance in California. The brand consistently ranked 5th from July to October 2023. However, there was a slight downward trend in sales over this period, with July sales standing at around 399,653, and October sales dropping to approximately 303,456. It's worth noting that despite this decrease in sales, the brand's ranking remained stable, indicating a strong market position in California's beverage category.
Contrastingly, Mary Jones' performance in the Beverage category in Washington shows a different trend. The brand was not among the top 20 brands in July and August 2023, indicating a need for improvement in its market presence. However, there was a significant positive shift in September and October 2023, with the brand ranking 18th and 11th respectively. While the sales figures for these months are not as high as those in California, the upward movement in rankings is a promising sign of growth in Washington's market.
In the competitive landscape of the Beverage category in California, Mary Jones has maintained a steady rank at 5th place from July to October 2023. Among its competitors, Manzanita Naturals has shown significant upward mobility, climbing from 13th to 7th place over the same period. This rise in rank is reflected in their increasing sales, suggesting a growing consumer preference for their products. Lagunitas and CANN Social Tonics have consistently held higher ranks than Mary Jones, but their sales have been trending downwards. This could potentially signal a window of opportunity for Mary Jones to gain market share. However, Pabst Labs, despite ranking lower than Mary Jones, has shown a slight increase in sales in October, indicating a potential challenge for Mary Jones.
In October 2023, Mary Jones' top-performing product was the 'Orange & Cream Soda (10mg THC, 12oz)', maintaining its rank as the number one product for the fourth consecutive month with sales of 7487 units. The 'Berry Lemonade Soda (10mg THC, 12oz)' climbed back to the second spot after falling to the third in August and September. The 'Root Beer Soda (10mg THC, 12oz)', which had claimed the second spot in August and September, dropped to the third position in October. The 'Berry Lemonade Soda (100mg THC, 16oz)' consistently held the fourth place over the four-month period. Lastly, the 'Root Beer Soda (100mg THC, 16oz)' entered the top five in September and maintained its position in October.