Mary Jones

Data Snapshot: May 04, 2024
Mary Jones Cannabis Brand Logo
$100K+

Apr-2024

Sales

Neutral

Trend

6-Month

38

Product Count

SKUs

Mary Jones

Overview

Emerging from the spirited domain of craft sodas, Seattle-based Jones Soda Co. has launched its unique cannabis brand, Mary Jones. Embracing the synergy of unorthodox flavors, Mary Jones offers a range of products, including cannabis-infused sodas and flavor enhancers, gaining acknowledgements like 'Best Cannabis Soda' and achieving a strong market performance nationally. The brand stands as a dynamic player in the cannabis realm, fearless in innovation and unbothered by regulatory challenges, determined to bring a dash of color and funk to the sector.
Markets

Mary Jones Locations

Product Trends

Mary Jones Categories

Mary Jones Sales

Market Insights Snapshot

Mary Jones Historical Sales by Category

In the competitive cannabis beverage market, Mary Jones has shown a diverse performance across different states and provinces, indicating a fluctuating but promising market presence. In California, the brand experienced a gradual decline in rankings from January to April 2024, falling from 7th to 21st position, alongside a significant drop in sales, starting at $229,127 in January and plummeting to $45,822 by April. This downward trend suggests challenges in maintaining its market position amidst fierce competition. Conversely, in Washington, Mary Jones maintained a strong and steady presence, ranking within the top 6 throughout the same period, and even showing an increase in sales, peaking at $256,199 in April. This stability in Washington contrasts sharply with its performance in California, highlighting the brand's potential to retain a stronghold in specific markets.

Looking beyond the United States, Mary Jones's performance in Canadian markets offers a glimpse into its international appeal. In Ontario, the brand was not ranked in the top 30 for January and February 2024 but made a significant leap to 11th in March and further up to 6th in April, with sales jumping to $167,340. This rapid ascent signals a growing consumer interest and an effective market penetration strategy. Meanwhile, in Saskatchewan, Mary Jones made an impressive debut directly at 5th place in April, albeit with lower sales figures ($15,014) compared to other regions, suggesting a promising start in a less saturated market. These movements across Ontario and Saskatchewan underscore the brand's potential for expansion and adaptation in varying market dynamics, though the contrast in sales figures points to the challenges of scaling in smaller markets.

Apr-2024 Rank
Beverage
21
6
5
6
Mary Jones

Competitive Landscape

In the competitive landscape of the beverage category within the Washington cannabis market, Mary Jones has shown a notable performance amidst its rivals. Initially ranked 6th in January 2024, it briefly improved to 5th place in March before returning to the 6th position in April. This fluctuation in rank is indicative of a fiercely competitive market, especially when compared to its competitors like Journeyman and Agro Couture, which consistently held the 4th and 5th spots respectively throughout these months. Despite this, Mary Jones managed to close the gap in sales, trailing behind Agro Couture but significantly outperforming lower-ranked brands such as Constellation Cannabis and Hot Shotz. The brand's ability to climb and then maintain its rank amidst such competition, coupled with a steady increase in sales, suggests a strong market presence and consumer demand. This performance, particularly the leap and subsequent stabilization in rank and sales, highlights Mary Jones's resilience and potential for growth in Washington's competitive cannabis beverage sector.

Mary Jones market ranking for WA Beverage

Mary Jones

Notable Products

In Apr-2024, Mary Jones saw "Berry Lemonade Soda (10mg THC, 12oz, 355ml)" leading the sales chart with an impressive figure of 10,678 units, marking it as the top-performing product. Following closely, "Root Beer Soda (10mg THC, 12oz)" secured the second position, showing a notable entry into the top rankings without previous data available for Feb and Mar 2024. The "Orange & Cream Soda (10mg THC, 12oz)" held the third spot, displaying a slight decline from its leading position in Jan and Feb 2024. "Green Apple Soda (10mg THC, 12oz, 355ml)" moved up to the fourth rank, improving from its initial fifth and third positions in Feb and Mar 2024, respectively. Lastly, "Berry Lemonade Soda (100mg THC, 16oz)" rounded out the top five, indicating a consistent presence in the top rankings throughout the first quarter but experiencing a slight dip in sales figures compared to earlier months.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Berry Lemonade Soda (10mg THC, 12oz, 355ml)
Beverage
5
>5
1
1
Root Beer Soda (10mg THC, 12oz)
Beverage
4
>5
>5
2
Orange & Cream Soda (10mg THC, 12oz)
Beverage
1
1
2
3
Green Apple Soda (10mg THC, 12oz, 355ml)
Beverage
>5
5
3
4
Berry Lemonade Soda (100mg THC, 16oz)
Beverage
2
2
4
5
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