Apr-2025
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Overview
Market Insights Snapshot
Mary Jones has shown a consistent performance across various regions, with notable achievements in the beverage category. In British Columbia, the brand maintained a steady rank of sixth place from January to April 2025, with a positive sales trajectory, culminating in a sales figure of 112,551 in April. Similarly, in Michigan, Mary Jones experienced a remarkable surge, moving from ninth place in January to an impressive second place by April, reflecting a significant increase in sales. However, in California, the brand faced challenges, slipping slightly from 12th to 14th place over the same period, with a downward trend in sales figures, indicating potential areas for strategic improvement.
Despite not ranking in the top 30 for vapor pens in Ontario during January, Mary Jones made progress by reaching 91st place by April, showcasing growth in this category. In Missouri, the brand consistently ranked in the top three, demonstrating strong market presence and consumer preference in the beverage sector. Meanwhile, in Oregon, Mary Jones emerged in the fifth position in April, marking its entry into the top rankings for the first time this year. These movements highlight the brand's ability to maintain a strong foothold in established markets while also gaining traction in new areas, underscoring a dynamic and adaptive market strategy.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Mary Jones consistently held the 5th rank from January to April 2025, showcasing stability in its market position. Despite this consistency, Mary Jones faces stiff competition from brands like Major, which fluctuated between the 2nd and 3rd ranks, indicating a stronger market presence and higher sales. Meanwhile, Green Revolution maintained a steady 4th rank, slightly outperforming Mary Jones in terms of sales. Agro Couture also remained consistent at the 6th rank, trailing behind Mary Jones but showing potential for growth. Interestingly, Hot Shotz experienced fluctuations, dropping to the 9th rank in March before recovering to the 7th in April, indicating volatility that Mary Jones has managed to avoid. These dynamics suggest that while Mary Jones maintains a solid position, there is room for strategic initiatives to climb higher in the rankings, particularly against strong competitors like Major.
Notable Products
In April 2025, the top-performing product for Mary Jones was Zero - Berry Lemonade Soda (100mg THC, 12oz, 355ml) in the Beverage category, which climbed to the number one spot with sales of 18,702 units. The Zero - Berry Lemonade Soda (10mg THC, 12oz, 355ml) slipped to second place, despite maintaining strong sales figures. Root Beer Soda (100mg THC, 16oz) held steady at third place, continuing its consistent performance since March. MF Grape Soda (10mg THC, 12oz, 355ml) remained in fourth place, showing a slight increase in sales compared to previous months. Orange & Cream Soda (10mg THC, 12oz) rounded out the top five, experiencing a minor decline in sales but maintaining its position from March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.