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Jul-2025
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Overview
Market Insights Snapshot
Mary Jones has shown a noteworthy presence in the Beverage category across several states and provinces, maintaining consistent top-tier rankings. In Michigan, the brand has held a steady second-place rank from April to July 2025, showcasing a robust performance with increasing sales figures month over month. Similarly, in Ontario, Mary Jones has consistently ranked eighth in the Beverage category, indicating a stable market position. However, the brand's absence from the top 30 in California after May suggests a potential area for growth or a shift in market dynamics that may require strategic adjustments.
In the Vapor Pens category, Mary Jones has experienced fluctuations in its rankings, particularly in Alberta, where it made a significant leap from outside the top 30 to 27th place in June, before slightly dropping to 29th in July. This movement indicates a growing presence in the market, albeit with some volatility. Meanwhile, in Ontario, the brand's rankings have been more variable, with a notable improvement in July, where it climbed back into the rankings at 81st place after falling off the list in June. These movements highlight the potential for growth in the Vapor Pens category, though the brand may need to address the competitive challenges it faces in these regions.
Competitive Landscape
In the competitive Michigan beverage category, Mary Jones consistently held the second rank from April to July 2025, showcasing its stable market presence. Despite maintaining its position, Mary Jones experienced a significant upward trend in sales, with a notable increase from April to July, indicating strong consumer demand and effective market strategies. This growth trajectory is particularly impressive when compared to competitors like Keef Cola, which remained the top-ranked brand but showed less dynamic sales fluctuations. Meanwhile, tonic improved its rank slightly from fourth to third, yet its sales figures did not match the rapid growth seen by Mary Jones. Pot Shot experienced more volatility, with its rank fluctuating between third and seventh, reflecting inconsistent sales performance. These insights suggest that Mary Jones is effectively capitalizing on market opportunities, positioning itself as a strong contender against leading brands in the Michigan beverage market.
Notable Products
In July 2025, Mary Jones' top-performing product was the Berry Lemonade Soda (10mg THC, 12oz, 355ml), maintaining its first-place ranking from previous months with sales reaching 23,213 units. The Green Apple Soda (100mg THC, 12oz, 355ml) climbed to the second position, up from third in June, with a notable increase in sales. The Berry Lemonade Soda (100mg THC, 12oz, 355ml) slipped to third place, despite consistent sales performance. Grape Soda (100mg THC, 12oz) and Root Beer Soda (100mg THC, 16oz) retained their respective fourth and fifth positions, showing stable sales figures compared to previous months. Overall, the beverage category continues to lead with consistent performers from Mary Jones.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
