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Oct-2026
Sales
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YoY Price Change
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Mary Jones is stocked at 909 licensed dispensaries across Michigan, Washington, and 6 other states, 324 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Monroe, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Mary Jones operated as a single-category player with Beverage at 100.0% mix, posting year-over-year sales growth of 31.33% alongside a month-over-month lift of 10.73%. The brand’s average price moved down 4.90% YoY while total brand sales advanced 24.98% YoY, indicating volume expansion offsetting price compression; simultaneously, Beverage’s share concentration at 100.0% and a 10.73% MoM uptick point to incremental velocity rather than mix-driven gains. With Michigan ranked 1 in Beverage and Michigan as the top state, the pattern implies Mary Jones is converting demand through tighter price points and category focus, using price elasticity to trade volume for rank stability.
The consolidation in Beverage (100.0% mix) combined with a 31.33% YoY and 10.73% MoM category lift, against a 4.90% YoY price decline, implies a deliberate strategy to anchor share via accessible pricing while defending the #1 rank in Beverage in Michigan. The 24.98% YoY brand growth paired with a 100.51% 24-month increase and a $9.60 average price suggests unit-led expansion over premiumization; holding full exposure to Beverage concentrates execution where Mary Jones already leads, implying the brand is prioritizing depth in a single category to sustain top-ranked throughput rather than diversifying into adjacent formats.
Competitive Landscape
Mary Jones ranks #1 in MI Beverage in October 2026, unchanged from #1 a year earlier, with a flat 0-position YoY rank change and a 0-position change versus July 2026, while Keef Cola holds #2 with a 0-position YoY change but only 9.39% YoY sales growth, and Highly Casual climbed from #6 to #3 alongside a 43.76% YoY sales increase; further back, CQ (Cannabis Quencher) advanced from #8 to #4 with 65.60% YoY growth and Chill Medicated rose from #9 to #5 with 74.01% YoY growth, indicating that Mary Jones’ stable #1 rank amid faster-climbing challengers implies a defended lead that will require share-protection moves as lower-ranked brands compress the gap.
Notable Products
Mary Jones is concentrated in carbonated drinks, with 95.8% of October 2026 sales in that segment and 68.1% coming from its top 10 items. Berry Lemonade Soda alone holds 15.8%, so most of its sales ride on a handful of sodas.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
