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Sep-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Cantrip is stocked at 15 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Andover, Evesham, Flemington, and Hackensack. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In September 2026, Cantrip operated as a single-category brand with Beverage at 100.0% of sales share, pairing a 926.27% year-over-year surge with a -6.85% month-over-month pullback, while average price rose 1.14% year-over-year to $5.27. The combination of triple-digit year-over-year volume expansion alongside a single-digit month-over-month contraction indicates a rapid scale-up that is now encountering early-month pacing friction, implying a need to stabilize repeat velocity within Beverage rather than chase incremental category breadth.
With Beverage concentration at 100.0% and a 926.27% year-over-year climb offset by a -6.85% month-over-month dip, the positioning tilts toward a narrow, high-growth niche that is sensitive to near-term demand cycles. The modest 1.14% average price increase alongside full reliance on Beverage implies the brand is competing on accessibility and distribution depth rather than premiumization, suggesting that near-term resilience will depend on reinforcing loyalty in Beverage and smoothing monthly volatility before expanding beyond a single-category footprint.
Competitive Landscape
Cantrip sits at #5 in NJ Beverage in September 2026, up 3 ranks from #8 in June 2026, while peer movements frame the lane: Journeyman held #1 with a 52.95% year-over-year sales increase, and Major stayed at #2 despite a 55.50% year-over-year sales decline; meanwhile, Cannabis Philosophy is fixed at #4 with a 28.91% year-over-year drop. Cantrip’s climb to a peak rank of #5 in September 2026 from #8 three months prior—against a top competitor expanding sales by 52.95% and another contracting by 55.50%—implies the brand is carving share through relative stability rather than outsized velocity, positioning it to challenge #4 if current trajectories persist.
Notable Products
Diet Cola (10mg) posted the steepest decline in September 2026 at -74.7% MoM while sitting at rank 7, and Cola Soda (10mg) also contracted by -34.0% at rank 4. In contrast, Dr Cantrip Soda (10mg THC, 12oz, 355ml) rose 48.2% MoM to rank 1 and Root Beer Soda (10mg THC, 12oz, 355ml) slipped -14.8% at rank 2, with top-three concentration fully within Beverage and two SKUs from the Dr Cantrip/Cola family moving in opposite directions. This split, with Grape Soda (10mg THC, 12oz, 355ml) up 12.7% at rank 3 and Orange Soda (10mg THC, 12oz, 355ml) down -44.8% at rank 6, points to flavor-specific volatility rather than category drag, implying Cantrip’s near-term mix will lean into the highest-velocity core flavor while pruning underperforming variants. With $3,270 in September 2026 sales attached to the lead SKU and four of the top seven positions occupied by classic soda profiles, the pattern implies a focus on a narrow set of winning flavors to stabilize rank leadership while managing tail risk from weaker formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
