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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Cantrip’s category mix is entirely concentrated in Beverage at 100.0% share, with year-over-year sales up 716.1% and month-over-month sales down 69.2%. Average price sits at $5.63 with a 4.1% YoY increase, while overall brand sales are up 716.1% YoY and 5163.5% over 24 months. The pattern implies a single-category bet that is scaling quickly on an annual basis but exposing the brand to sharp monthly volatility, concentrating risk and momentum entirely within Beverage.
Because Beverage accounts for 100.0% of sales alongside a 69.2% MoM decline and a 716.1% YoY surge, Cantrip’s short-term demand is choppy while the longer arc expands, suggesting reliance on episodic velocity drivers rather than diversified baseline. With average price up 4.1% YoY and category share unmoved from 100.0%, the brand is leaning on value per unit within Beverage rather than mix-driven margin, implying that near-term positioning should prioritize stabilizing repeat purchase and seasonality management in Beverage over expansion into adjacent categories until volatility moderates.
Competitive Landscape
Cantrip is ranked #8 in NJ Beverage in June 2026, improving 2 places from #10 in March 2026, and coming off a peak of #4 in May 2026; this up-then-down arc contrasts with Journeyman sitting at #1 after rising from #2 year over year with 332.5% YoY sales growth, while Major slipped from #1 to #2 alongside an 11.2% YoY sales decline, indicating that Cantrip’s brief peak and current #8 placement imply mid-pack volatility rather than sustained top-tier consolidation.
Notable Products
Diet Cola (10mg) posted the largest movement in June 2026 with +64% month over month to rank 1, while Cola Soda (10mg) fell -58% to rank 4. Orange Soda (10mg THC, 12oz, 355ml) declined -50% at rank 5, and Dr Cantrip Soda (10mg) was nearly flat at +1% in rank 2. With all top-10 items in Beverage and multiple SKUs clustered in classic soda flavors, the pattern implies Cantrip is consolidating around 10mg colas where momentum concentrates at the top while legacy cola variants cede share.
Lower-dose seltzers collapsed, with Tropical Kush (5mg THC, 12oz, 355ml) down -81% at rank 6 and Root Beer Seltzer (5mg THC, 355ml, 12 fl oz) down -96% at rank 7, while higher-dose niche SKUs like Grape Soda (50mg) and Orange Soda (50mg) each dropped roughly -99% at a shared rank 7 and together contributed under $100. The concentration of declines at 5mg and 50mg formats alongside a +64% surge at 10mg indicates demand is coalescing around standard-dose soda rather than seltzer or extreme potencies, signaling a tilt toward a tighter, cola-led core lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
