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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Cantrip is stocked at 21 licensed dispensaries across New Jersey, with the deepest coverage in Jersey City, Andover, Bordentown, Eatontown, and Elmwood Park. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Cantrip operated as a single-category brand with Beverage holding 100.0% of sales share, paired with a 605.97% year-over-year increase and a 9.38% month-over-month lift, while average price rose 7.45% YoY to $5.72. With no diversification beyond Beverage, the mix concentrates all exposure in one demand stream, and the simultaneous share at 100.0% and double-digit YoY/MoM uplifts indicate the brand is scaling volume within its core rather than reallocating across categories; this pattern implies Cantrip is reinforcing a Beverage-first identity rather than broadening into adjacent formats.
The combination of a 605.97% YoY sales climb and a 9.38% MoM uptick alongside a 7.45% YoY price increase suggests pricing power is being absorbed without dampening velocity, and the 100.0% category share indicates positioning anchored entirely in Beverage. Because the top state is New Jersey and the category is Beverage, consolidation in one channel with continued monthly momentum implies Cantrip is optimizing depth over breadth, prioritizing route-to-market density and repeat in its Beverage line rather than spreading risk across multiple categories.
Competitive Landscape
Cantrip sits at rank #5 in NJ Beverage in July 2026, flat versus April 2026 at #5, after peaking at #4 in May 2026; by contrast, Journeyman holds #1 with a 139.3% year-over-year sales increase while Major is #2 with a 28.7% YoY decline, and Select advanced to #3 from #6 year over year alongside a 458.1% YoY sales surge. The one-position slide from #4 in May 2026 to #5 in July 2026, alongside Boho Euphorics occupying #4 and Select’s upward move from #6 to #3, implies Cantrip’s current plateau risks ceding share to faster-rising rivals unless it converts peak-month momentum into sustained rank recovery.
Notable Products
Orange Soda (10mg THC, 12oz, 355ml) delivered the headline move in July 2026 with a 228% month-over-month surge to rank 3, while Cola Soda (10mg) also expanded 79% to hold rank 1, indicating velocity is concentrating in classic flavors at the very top. In contrast, Diet Cola (10mg) fell 29% yet retained rank 2, and Dr Cantrip Soda (10mg) slipped 6% at rank 5, a divergence that signals sugar-free formats are ceding share even as core sugared SKUs accelerate. Four of the top five are Beverage sodas within the same flavor-family cluster, and Root Beer Soda (10mg THC, 12oz, 355ml) advanced 75% to rank 4 with $1,859 in sales, implying the portfolio’s growth is being driven by mainstream cola and nostalgic soda profiles rather than line extensions. The pattern suggests Cantrip’s commercial direction is tilting toward scaling a few high-velocity 10mg soda SKUs while deprioritizing underperforming variants to consolidate category leadership.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
