.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market of Massachusetts, Ocean Breeze has shown a varied performance across different categories, indicating both growth and challenges. Notably, their Flower category has demonstrated a significant upward trend, moving from a rank of 54 in January 2024 to 26 by April 2024, with sales increasing from 167,115 to 424,354 over the same period. This growth suggests a strengthening position within the Flower category. However, their performance in the Vapor Pens category tells a different story, with a concerning decline from a rank of 51 in January to 75 in April 2024, accompanied by a decrease in sales, highlighting a potential area for strategic review and improvement. The absence from the top 30 brands in certain categories and months underscores the fluctuating nature of brand performance in a competitive market.
Looking at other categories, Ocean Breeze has experienced mixed results. In Edibles, they have shown resilience and growth, improving their rank from 46 in January to 36 in March, before a slight drop to 40 in April 2024. This indicates a relatively strong market presence in Edibles, with sales peaking in March. The Pre-Roll category also reflects a significant recovery, jumping from a rank of 56 in January to 27 by April, suggesting effective strategies might be in place to regain market share. Conversely, Concentrates have not seen any rank for Ocean Breeze in the top 30 since February, pointing to a potential area of concern or strategic withdrawal. These insights into Ocean Breeze's performance across categories and the dynamic nature of their rankings offer a glimpse into the brand's market movements and areas for potential focus.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Ocean Breeze has shown a notable upward trajectory in rankings from January 2024 to April 2024, moving from 54th to 26th. This improvement in rank is significant when compared to its competitors, such as EOS Farms, which also improved but was consistently ahead in rank, peaking at 25th in April. In House remained close in competition, with a slight dip to 28th in April, indicating a tight race with Ocean Breeze. LIT showed a declining trend, moving from 11th to 27th, which could indicate an opportunity for Ocean Breeze to capture more market share. Interestingly, Springtime made a significant leap, ending at 24th in April, just two spots ahead of Ocean Breeze, despite starting from 84th in January. This dynamic market movement underscores the volatile nature of the Flower category in Massachusetts, with Ocean Breeze's consistent rise in rank and sales hinting at a growing consumer preference and potential for further market penetration.
Notable Products
In April 2024, Ocean Breeze saw Mobyphylaxis Pre-Roll (1g) leading the sales chart among their products, with a notable sales figure of 2917 units. Following closely were Axel Grease Pre-Roll (1g) and College Park Pre-Roll (1g), ranked second and third, respectively, indicating a strong preference for pre-rolled products among consumers. Bacio Gelato Pre-Roll (1g) and Jungle Juice Pre-Roll (1g) rounded out the top five, showcasing a diverse interest in flavor profiles within the pre-roll category. There were no previous month rankings available, suggesting either a new product launch or a restructuring of Ocean Breeze's product lineup in April. This shift indicates a successful introduction or a renewed marketing focus on these particular products.
Top Selling Cannabis Brands
