Ocean Breeze

Data Snapshot: Apr 04, 2024
Ocean Breeze Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

70

Product Count

SKUs

Ocean Breeze

Overview

Markets

Ocean Breeze Locations

Product Trends

Ocean Breeze Categories

Ocean Breeze Sales

Market Insights Snapshot

Ocean Breeze Historical Sales by Category

In Massachusetts, the performance of Ocean Breeze has shown varied trends across different cannabis categories, indicating a complex market presence. Notably, in the Beverage category, the brand has seen a positive movement, climbing from a rank of 25 in December 2023 to 23 in March 2024, despite a dip in sales from December to February before rebounding in March. This upward trend in ranking, amidst fluctuating sales figures, suggests a resilient brand appeal in this category. Conversely, the brand's standing in the Vapor Pens category has notably declined, dropping from rank 62 in December 2023 to 72 in March 2024, alongside a significant decrease in sales, highlighting challenges in maintaining its market position within this segment. The absence from the top 30 brands in categories such as Concentrates, Edibles, Flower, and Pre-Rolls for several months underscores a potential area for strategic focus and improvement.

Furthermore, the detailed performance across other categories such as Edibles and Flower in Massachusetts reveals interesting insights. For example, in the Edibles category, Ocean Breeze maintained a steady rank in the mid-40s from December 2023 to March 2024, coupled with a notable increase in sales in March. This stability, combined with growing sales, could indicate a solidifying consumer base and an opportunity for further growth. On the other hand, the Flower category presents a more volatile scenario, with rankings oscillating and a noticeable drop in sales from December to January, followed by a partial recovery. This suggests that while Ocean Breeze has a presence in the Flower market, it faces stiff competition and fluctuating consumer demand. The brand's trajectory in these categories illustrates the nuanced and competitive nature of the cannabis market in Massachusetts, with varying degrees of success and challenges across its product range.

Mar-2024 Rank
Beverage
Concentrates
Edible
Flower
Pre-Roll
Vapor Pens
23
56
46
49
52
72
Ocean Breeze

Competitive Landscape

In the competitive landscape of the flower category within the Massachusetts market, Ocean Breeze has experienced fluctuations in its ranking, moving from 39th in December 2023 to 49th in March 2024. Despite these changes, Ocean Breeze has maintained a steady sales volume, indicating resilience in consumer loyalty and product demand. Competitors such as Green Gold Group have shown a more stable rank, hovering around the top 40 from December 2023 to March 2024, with a slight increase in rank to 48th by March. Meanwhile, Grassroots and Sparq Cannabis Company have seen significant rank volatility but ended March 2024 on a high note, ranking 47th and 53rd, respectively, indicating a potential challenge to Ocean Breeze's market position. The Heirloom Collective, despite a drop in rank, has managed to maintain relatively high sales, suggesting that brand loyalty and product quality can mitigate the impact of rank changes. Ocean Breeze's ability to navigate this competitive environment, with strategic marketing and product development, will be crucial for its long-term success and market share growth in Massachusetts.

Ocean Breeze market ranking for MA Flower

Ocean Breeze

Notable Products

In March 2024, Ocean Breeze saw the Lab Leak Pre-Roll (1g) from the Pre-Roll category reclaim its top position with sales reaching 2191 units, demonstrating consistent consumer preference. Following in second place was the College Park Blunt (1g), also within the Pre-Roll category, marking its debut on the sales chart. The third spot was secured by Black Magic Pre-Roll (1g), indicating a strong performance by Pre-Roll products in the market. Watermelon Milkshake (3.5g) from the Flower category ranked fourth, showcasing the diversity in consumer choices beyond Pre-Rolls. Notably, Twisted Bananas (3.5g) from the Flower category dropped from its previous third place in February to fifth in March, with a significant decrease in sales to 788 units, highlighting shifting consumer preferences within Ocean Breeze's product range.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Lab Leak Pre-Roll (1g)
Pre-Roll
1
>5
>5
1
College Park Blunt (1g)
Pre-Roll
>5
>5
>5
2
Black Magic Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Watermelon Milkshake (3.5g)
Flower
>5
>5
>5
4
Twisted Bananas (3.5g)
Flower
>5
>5
3
5
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