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Jun-2024
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Overview
Market Insights Snapshot
Ocean Breeze's performance across different categories in Massachusetts shows a mixed bag of results over the past few months. In the Edible category, the brand has struggled to maintain a strong presence, starting at rank 32 in March 2024 and dropping out of the top 50 by June 2024. This decline is concerning as it indicates a waning consumer interest or increased competition in the Edible market. Conversely, in the Flower category, Ocean Breeze has shown a more promising trajectory, climbing from rank 40 in March to a peak of 23 in May, although it saw a drop to 34 in June. This suggests a fluctuating but generally positive reception in the Flower segment, which could be a key area for the brand to focus on for sustained growth.
In the Pre-Roll category, Ocean Breeze experienced a similar pattern of ups and downs, with rankings improving from 44 in March to 30 in April, but then falling back to 47 by June. This inconsistency might reflect seasonal trends or shifting consumer preferences. The Vapor Pens category presents a more dire picture, as the brand started at rank 68 in March, briefly improved to 66 in April, but then dropped out of the top 90 by May and was unranked in June. The absence from the top 30 in this category for the latter months is a significant red flag, indicating that Ocean Breeze is struggling to compete against other brands in this highly competitive segment. Overall, while there are some bright spots, the brand's performance suggests areas that need strategic attention to improve market standing.
Competitive Landscape
In the competitive landscape of the Massachusetts Flower category, Ocean Breeze has shown notable fluctuations in its ranking and sales over recent months. Despite a strong performance in May 2024, where it climbed to rank 23, Ocean Breeze experienced a significant drop to rank 34 in June 2024. This volatility contrasts with the more stable performance of competitors like In House, which, although also experiencing a decline, maintained higher ranks overall. Meanwhile, Smyth Cannabis Co. demonstrated a consistent upward trend, moving from rank 44 in March to rank 30 in June, indicating a growing market presence. Similarly, Local Roots and Harbor House Collective have shown resilience, with Local Roots improving its rank from 47 to 36 and Harbor House Collective maintaining a relatively stable position. These dynamics suggest that while Ocean Breeze has the potential for high sales, its market position is currently less stable compared to its competitors, highlighting the need for strategic adjustments to sustain and improve its ranking in the Massachusetts Flower market.
Notable Products
In June 2024, the top-performing product from Ocean Breeze was Blue Dreamz Pre-Roll (1g) in the Pre-Roll category, leading the sales with 2,513 units sold. Oreo Stomper S1 Pre-Roll (1g) followed closely in second place. Lemon Jeffery (3.5g) secured the third position in the Flower category. Froot Stripes (3.5g) maintained its fourth rank from May 2024, while Plain Jane Dive Bar White Chocolate Bar 20-Pack (100mg) in the Edible category dropped from fourth place in April 2024 to fifth in June 2024. Notably, Froot Stripes (3.5g) saw a significant decline in sales from 2,346 units in May to 1,593 units in June.
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