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Oct-2025
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Overview
Market Insights Snapshot
Bubby's Baked has shown varied performance across different states and categories over recent months. In Illinois, the brand has maintained a consistent presence in the edible category, hovering around the 30th position, albeit with a slight dip in October 2025. This consistency suggests a stable market presence, even as sales figures experienced fluctuations, with a notable increase in October. Conversely, in Massachusetts, Bubby's Baked has struggled to break into the top 30, with rankings remaining in the 50s. Despite this, the brand saw a positive sales trend in October, which could indicate potential for future growth if the current trajectory continues.
In Maryland, Bubby's Baked has been performing relatively well, consistently ranking in the top 30 and improving its position from 22nd to 20th over the past few months. This upward trend is mirrored by a significant increase in sales, suggesting a growing consumer base and effective market strategies. Meanwhile, in Missouri, the brand has not been able to maintain a presence in the top 30 since August, indicating potential challenges in this market. The absence from the rankings in recent months could highlight increased competition or shifting consumer preferences, which may require strategic adjustments to regain traction.
Competitive Landscape
In the Maryland edibles market, Bubby's Baked has shown a promising upward trajectory in its rankings, climbing from 22nd place in July 2025 to 20th by October 2025. This improvement is indicative of a positive trend in sales, which have increased steadily over the same period. Despite being outranked by competitors such as Sunnies by SunMed and Evermore Cannabis Company, which consistently held higher ranks, Bubby's Baked has managed to enhance its market position. Notably, Discos, which was ranked just above Bubby's Baked in July, has seen a decline, allowing Bubby's Baked to surpass it by October. This shift highlights Bubby's Baked's growing appeal and potential to capture more market share in the coming months, despite the strong presence of established brands like Beezle Extracts and others in the top 20.
Notable Products
In October 2025, Brownie Full Spectrum Bites 5-Pack (50mg) maintained its top position as the best-selling product for Bubby's Baked, with sales reaching 2765 units. Birthday Cake Full Spectrum Bites 5-Pack (50mg) held steady at the second spot, showing consistent growth from the previous months. The Full Spectrum Chocolate Chip Bites 5-Pack (50mg) climbed to the third position, marking an impressive rise from its debut at fifth place in September. Snickerdoodle Full Spectrum Bites 5-Pack (50mg) slipped from third to fourth place, while Brownie Full Spectrum Bites 5-Pack (100mg) dropped to fifth, continuing its decline from July. Overall, the Edible category dominated the sales rankings for Bubby's Baked in October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
