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Dec-2025
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Overview
Market Insights Snapshot
Bubby's Baked has shown a varied performance across different states and categories, indicating both opportunities and challenges in its market strategy. In Illinois, the brand has consistently maintained a presence within the top 30 edible brands, improving from a rank of 30 in September 2025 to 29 by December 2025. This steady performance is accompanied by a noticeable increase in sales, rising from $95,468 in September to $130,007 by December. This upward trend suggests a strengthening brand presence and consumer acceptance in Illinois. In contrast, the brand has not yet cracked the top 30 in Massachusetts, though it has shown incremental improvements, moving from rank 53 to 47 over the same period, indicating potential growth opportunities if current strategies are maintained or adjusted accordingly.
In Maryland, Bubby's Baked has maintained a relatively stable position, fluctuating slightly around the 20th rank across the months. Despite a slight dip in sales from November to December 2025, the brand's consistent presence in the top 30 suggests a solid market footing in Maryland. Meanwhile, in Missouri, the brand only entered the top 60 in November 2025, indicating that there is significant room for growth in this market. The absence of a ranking in the preceding months highlights the nascent stage of Bubby's Baked's market penetration in Missouri, suggesting that strategic marketing efforts could potentially enhance their visibility and sales in this state.
Competitive Landscape
In the Maryland edibles market, Bubby's Baked has shown a consistent presence, maintaining a rank within the top 25 brands from September to December 2025. Despite a slight decline from 20th to 22nd place, Bubby's Baked's sales have remained relatively stable, with a notable peak in November. This performance is particularly interesting when compared to competitors like AiroPro, which has experienced fluctuations but consistently ranks higher, and BITS, which saw a significant drop from 15th to 23rd place over the same period. Meanwhile, Discos improved its position, surpassing Bubby's Baked in November and December. The data suggests that while Bubby's Baked maintains a stable market presence, it faces stiff competition from brands like AiroPro and Discos, which are either maintaining or improving their standings, potentially impacting Bubby's Baked's market share and necessitating strategic adjustments to enhance its competitive edge.
Notable Products
In December 2025, Bubby's Baked maintained its strong performance with the Brownie Full Spectrum Bites 5-Pack (50mg) leading the sales, consistently holding the number one rank since September. The Birthday Cake Full Spectrum Bites 5-Pack (50mg) remained steady at the second position throughout the months, showing stable consumer preference. The Full Spectrum Chocolate Chip Bites 5-Pack (50mg) improved its ranking from fifth in November to third in December, with notable sales of 2,190 units. The Brownie Full Spectrum Bites 5-Pack (100mg) held its ground at fourth place, demonstrating consistent demand. Snickerdoodle Full Spectrum Bites 5-Pack (50mg) re-entered the rankings at fifth in December after a previous absence, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
