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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Bubby's Baked remained concentrated in Edible at 100.0% category share, with Edible sales down 18.25% year over year and down 9.42% month over month. Average price decreased 0.12% YoY while total brand sales fell 20.67% YoY, indicating mix stability but weakening velocity; over 24 months, sales contracted 32.41% alongside a steady single-category focus. The pattern implies a single-cylinder portfolio where softer June 2026 demand outpaced the modest price deflation, pointing to volume attrition rather than price-driven loss.
Within Edible, the June 2026 rank of 24 in Maryland places Bubby's Baked in a mid-pack position while holding 100.0% category mix and absorbing a 9.42% MoM decline. With IL as the top state and a 0.12% YoY price dip against a 20.67% YoY sales drop, the spread indicates under-indexing on unit pull rather than ticket size. The implication is that current positioning is narrow and vulnerable: without diversification beyond Edible and with rank stuck at 24 in Maryland, growth levers need to center on unit conversion within Edible or selective market/category expansion to reduce sensitivity to single-category downturns.
Competitive Landscape
Bubby's Baked sits at rank #32 in Illinois Edible for June 2026, improving 1 position from #33 year over year, yet slipping 1 spot from March 2026’s #31, while remaining 8 places below its peak of #24 from December 2024; by contrast, Incredibles moved from #2 to #1 as Wyld fell from #1 to #2 with a 17.5% YoY sales decline, and Gron / Grön surged from #18 to #4 alongside a 193.7% YoY sales increase. These rank shifts imply Bubby's Baked is holding ground against top-tier contraction but ceding momentum to mid-pack climbers, suggesting the brand’s trajectory points to stabilization rather than a return to its December 2024 peak without incremental share capture.
Notable Products
Brownie Full Spectrum Bites 10-Pack (100mg) posted the steepest decline at -34.1% and slid to rank 5, while Brownie Muffin Full Spectrum Bites 5-Pack (100mg) fell -30.9% to rank 3, signaling demand fatigue in higher-count brownie formats. In contrast, Snickerdoodle Full Spectrum Bites 5-Pack (100mg) rose +36.3% to rank 4 and Chocolate Chip Full Spectrum Bites 10-Pack (100mg) gained +25.5% to rank 7, but the top-ranked Birthday Cake Full Spectrum Bites 5-Pack (100mg) still dropped -23.3% despite $19,616 in June 2026 sales. With all ten products in Edible and four of the top ten in the Snickerdoodle or Brownie families, the mix implies Bubby's Baked is consolidating around flavor-led 5-Pack formats rather than sustaining momentum in larger-count brownie packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
