.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Bubby's Baked has shown varied performance across different states, particularly in the Edibles category. In Illinois, the brand has made a steady climb into the top 30 by September 2025, improving from a rank of 32 in June to 30 in September. This upward movement, albeit gradual, indicates a positive reception among consumers in Illinois. Conversely, in Massachusetts, Bubby's Baked has struggled to break into the top 30, maintaining a rank in the 50s throughout the summer months. This suggests that while the brand is present, it faces significant competition or lacks consumer traction in Massachusetts.
In Maryland, Bubby's Baked is performing strongly, holding a consistent position in the low 20s, with a slight improvement from rank 24 in June to 21 by September. This indicates a robust market presence and potentially growing consumer loyalty in Maryland. However, in Missouri, the brand has not maintained a top 30 position, with rankings dropping off entirely by September. This absence from the top rankings in Missouri could be indicative of either a strategic withdrawal or intensified competition. The varied performance across these states highlights the challenges and opportunities Bubby's Baked faces in different regional markets.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Bubby's Baked has shown a steady improvement in its ranking from 32nd in June 2025 to 30th by September 2025. This upward trend indicates a positive reception and growing consumer preference. In contrast, Tastebudz maintained a consistent position at 32nd, suggesting a stable yet stagnant market presence. Meanwhile, Bedford Grow has consistently outperformed Bubby's Baked, holding a rank of 29th in September, despite a slight dip from 28th in August. Revolution Cannabis showed a significant climb from 42nd in June to 31st in September, closely trailing Bubby's Baked, which could indicate a potential future threat. Notably, Alchemy (Ieso) made a remarkable jump from 37th to 27th, surpassing Bubby's Baked, which underscores the dynamic nature of the market and the need for Bubby's Baked to innovate and adapt to maintain its competitive edge.
Notable Products
In September 2025, Bubby's Baked's top-performing product was Brownie Full Spectrum Bites 5-Pack (50mg) in the Edible category, maintaining its number one rank for the fourth consecutive month with sales of 2826 units. Birthday Cake Full Spectrum Bites 5-Pack (50mg) climbed to the second position, showing a consistent rise from its previous third place in August. Snickerdoodle Full Spectrum Bites 5-Pack (50mg) advanced to third place, improving from fifth in the prior months. Full Spectrum Chocolate Chip Bites 5-Pack (50mg) debuted in the rankings at fourth place, marking its first appearance. Brownie Full Spectrum Bites 5-Pack (100mg) experienced a drop to fifth place, descending from its previous second rank in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
