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Mar-2025
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Overview
Market Insights Snapshot
Bubby's Baked has shown varied performance across different states and categories, highlighting the challenges and opportunities in the cannabis market. In Illinois, the brand's rank in the Edible category fluctuated, starting at 24th in December 2024, dropping to 31st in February 2025, and then climbing back to 29th in March 2025. This indicates a competitive market where Bubby's Baked is striving to maintain its position among the top brands. The sales figures reflect this volatility, with a noticeable dip in January 2025 before a recovery in March. Meanwhile, in Maryland, Bubby's Baked maintained a more stable ranking, hovering around the 20th position, which suggests a stronger foothold in this market despite a slight decrease in sales over the months.
In contrast, Massachusetts and Missouri presented more challenges for Bubby's Baked. In Massachusetts, the brand's rank improved slightly from 50th to 43rd, yet it remained outside the top 30, indicating room for growth in this region. Missouri showed a consistent ranking around the 50th mark, but the brand failed to break into the top 30, which could be a concern for future strategic planning. Overall, while Bubby's Baked has made some progress in certain states, the data suggests that there is significant potential for improvement in others to enhance its market presence across the board.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Bubby's Baked has experienced notable fluctuations in its rank and sales over the past few months. Starting from December 2024, Bubby's Baked held the 24th position but saw a decline to 28th in January 2025, further slipping to 31st in February, before slightly recovering to 29th in March. This downward trend in rank corresponds with a decrease in sales from December to February, though March showed a positive uptick. In contrast, competitors like Kanha / Sunderstorm and OGEEZ have shown a consistent upward trajectory, with Kanha / Sunderstorm moving from 37th to 27th and OGEEZ from 39th to 28th over the same period. This suggests that while Bubby's Baked is still a significant player, it faces increasing competition from brands that are gaining momentum and market share, highlighting the need for strategic adjustments to reclaim its competitive edge in the Illinois edible market.
Notable Products
In March 2025, the top-performing product for Bubby's Baked was the Brownie Bites Full Spectrum 5-Pack (100mg) in the Edible category, reclaiming the number one spot from its fourth place in February, with sales figures reaching 3000 units. Following closely was the Full Spectrum Brownie Bites 5-Pack (50mg), which dropped to second place after leading the ranks in January and February. The Birthday Cake Bites Full Spectrum Bites 5-Pack (50mg) maintained a strong presence, securing third place, while the Birthday Cake Full Spectrum Bites 5-Pack (100mg) improved its position to fourth. The Snickerdoodle Full Spectrum Bites 5-Pack (50mg) remained steady in fifth place throughout the first quarter of 2025. Overall, the rankings indicate a competitive market with notable shifts in product popularity each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
