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Jan-2026
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Overview
Market Insights Snapshot
Bubby's Baked has shown varied performance across different states, with notable movements in their category rankings. In Illinois, the brand has consistently remained within the top 30 for the Edible category, moving from a rank of 34 in October 2025 to 29 by January 2026. This upward trend is a positive indicator of their growing presence in the state. In contrast, their performance in Massachusetts has been less stable, with rankings fluctuating between 48 and 51, suggesting a more competitive or challenging market environment. The brand's ability to maintain a presence in the top 30 in Illinois, while not achieving the same in Massachusetts, highlights regional differences in consumer preferences or market dynamics.
In Maryland, Bubby's Baked has managed to sustain a relatively strong position, maintaining a rank around 20-22 in the Edible category throughout the observed months. This consistent performance suggests a solid foothold in the Maryland market, although there was a notable drop in sales from December 2025 to January 2026. Meanwhile, in Missouri, the brand briefly appeared in the rankings at position 59 in November 2025 but was absent from the top 30 in other months, indicating potential challenges in gaining traction in this state. The brief appearance in Missouri could suggest initial efforts to penetrate the market that may require further strategy adjustments to achieve sustained success.
Competitive Landscape
In the Maryland edible market, Bubby's Baked has experienced fluctuating rankings from October 2025 to January 2026, indicating a competitive landscape. Initially ranked 20th in October 2025, Bubby's Baked saw a slight decline to 21st in November and further to 22nd in December and January. This downward trend in rank contrasts with Beezle Extracts, which improved from 21st to 18th in December before returning to 20th in January, and Coast, which saw a significant jump to 17th in December before dropping back to 23rd in January. Meanwhile, BITS experienced a decline from 18th to 23rd but rebounded to 21st by January. Despite these shifts, Bubby's Baked's sales trajectory shows a decrease from November to January, suggesting that while competitors like Coast experienced a temporary boost, Bubby's Baked may need to strategize to regain its competitive edge and improve its market position.
Notable Products
In January 2026, Brownie Full Spectrum Bites 5-Pack (50mg) maintained its position as the top-performing product for Bubby's Baked, with sales reaching 2694 units. Birthday Cake Full Spectrum Bites 5-Pack (50mg) continued to hold the second rank, showing consistent performance across previous months. Full Spectrum Chocolate Chip Bites 5-Pack (50mg) remained stable in third place, despite a slight dip in sales from December 2025. Notably, Birthday Cake Full Spectrum Bites 5-Pack (100mg) entered the rankings for the first time at fourth place. Brownie Full Spectrum Bites 5-Pack (100mg) dropped to fifth, reflecting a decrease in sales compared to the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
