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Nov-2025
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Overview
Market Insights Snapshot
Bubby's Baked has shown varied performance across different states and categories in recent months. In Illinois, the brand has managed to break into the top 30 edible brands as of November 2025, moving up from the 32nd position in October to 29th in November. This upward trend is accompanied by a noticeable increase in sales, which suggests a growing consumer base or successful marketing strategies in the state. Meanwhile, in Massachusetts, Bubby's Baked has consistently improved its ranking, climbing from 57th in August to 48th by November. This steady ascent indicates a positive reception in the Massachusetts market, though it still remains outside the top 30, highlighting room for growth.
In Maryland, Bubby's Baked has maintained a strong presence within the top 30 edible brands, consistently holding a position around the 20th rank. This stability, coupled with increasing sales figures, points to a solid and loyal customer base in the state. On the other hand, the brand's performance in Missouri has been less consistent, with rankings appearing in August and November but missing in September and October, indicating possible fluctuations in market presence or consumer interest. Such inconsistencies suggest potential challenges in maintaining a steady foothold in the Missouri market, which could be an area for strategic improvement.
Competitive Landscape
In the Maryland edible cannabis market, Bubby's Baked has experienced a fluctuating yet promising trajectory in terms of rank and sales from August to November 2025. Initially ranked 22nd in August, Bubby's Baked improved to 20th by October, although it slipped slightly to 21st in November. This indicates a competitive positioning amidst brands like Discos, which also saw fluctuations, ending November at 19th, and Beezle Extracts, which maintained a consistent presence in the top 20, finishing at 20th in November. Notably, Bubby's Baked's sales have shown a steady upward trend, culminating in November sales figures that are significantly higher than those of BITS, which dropped to 22nd place despite starting at 14th in August. Meanwhile, Coast made a notable leap from outside the top 20 to 23rd in October and maintained this position into November, reflecting a dynamic market environment. These insights suggest that while Bubby's Baked faces stiff competition, its sales growth trajectory positions it well for potential future advancements in rank.
Notable Products
In November 2025, Bubby's Baked's top-performing product was the Brownie Full Spectrum Bites 5-Pack (50mg) in the Edible category, maintaining its number one rank for four consecutive months with a notable sales figure of 3750. The Birthday Cake Full Spectrum Bites 5-Pack (50mg) also held steady in the second position, showing consistent popularity. The Brownie Full Spectrum Bites 5-Pack (100mg) climbed back to the third spot, recovering from a dip in September and October. New to the list, Pumpkin Bread Full Spectrum Bites 5-Pack (50mg) entered at rank four, indicating strong initial sales. Meanwhile, the Full Spectrum Chocolate Chip Bites 5-Pack (50mg) saw a slight drop to fifth place, after peaking at third in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
