.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Bubby's Baked is stocked at 277 licensed dispensaries across Illinois, Massachusetts, and 2 other states, 92 of them in Illinois, with the deepest coverage in Chicago, Arlington Heights, Joliet, Naperville, and Peoria. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Bubby's Baked remained fully concentrated in Edible at 100.0% share, with Edible sales up 6.13% year over year and 9.95% month over month, while total brand sales rose 4.58% YoY and the average price increased 3.01% YoY. Within Maryland Edible, the brand held rank 23, indicating category presence but not top-tier placement; coupled with a 24‑month sales change of −21.27%, the mix stability and recent double-digit MoM lift suggest a rebound is occurring within a single-category strategy rather than via diversification.
The single-category focus, a 100.0% Edible mix alongside a 9.95% MoM surge and a 6.13% YoY gain, implies that near-term momentum is price-accretive given the 3.01% YoY average price increase while still leaving headroom at rank 23 in Maryland. The contrast between a 4.58% YoY brand sales rise and a −21.27% 24‑month change points to recovery concentrated in recent months; the implication is that Bubby's Baked can leverage operational focus in Edible to climb from rank 23 if it sustains high single-digit to low double-digit growth rates without eroding the current $15.82 average price.
Competitive Landscape
Bubby's Baked sits at rank #23 in July 2026, slipping 1 position year over year from #22, and holding flat versus three months ago at #22 to #23; against its historical peak of #17 in August 2024, the brand is 6 places lower while July 2026 brings a zero-position change quarter-on-quarter. Meanwhile, Incredibles climbed from #3 to #1 with a 26.0% YoY sales increase, and In House jumped from #6 to #3 on 75.5% YoY growth, whereas Wyld slid from #1 to #4 alongside an 18.0% YoY sales decline; this divergence—peer mobility upward and downward while Bubby's Baked stays near #23—implies the brand’s current rank trajectory is stagnating and risks further share loss unless it re-enters the upward mobility seen earlier toward #17.
Notable Products
The steepest movement is the Snickerdoodle Full Spectrum Bites 5-Pack (100mg) at rank 10 with a -33.5% month-over-month drop, while the top two positions tightened with Birthday Cake Full Spectrum Bites 5-Pack (100mg) up 33.7% at rank 1 and Brownie Muffin Full Spectrum Bites 5-Pack (100mg) up 34.3% at rank 2. July 2026 also saw the Chocolate Chip Full Spectrum Bites 10-Pack (100mg) advance 28.7% at rank 4, and eight of the top ten SKUs are 5-Pack or 10-Pack bite formats in the Edible category, signaling a shopper tilt toward multi-pack dosing over single-serve. With ranks 1 and 2 both gaining more than 30% and a single SKU in the same family sliding over 30%, the pattern implies active SKU rationalization potential: double down on Birthday Cake and Brownie families while reevaluating Snickerdoodle pack architecture to stabilize the tail.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
