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Aug-2025
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Overview
Market Insights Snapshot
Bubby's Baked has demonstrated varied performances across different states and categories, with notable movements in rankings. In Illinois, the brand maintained a presence in the top 30 for the Edible category in May 2025, ranking 30th. However, it slipped slightly in the following months, indicating a potential challenge in sustaining its market position. Meanwhile, in Maryland, Bubby's Baked showed stability in the Edible category with a consistent rank of 22 by August 2025, alongside a noteworthy initial 7th rank in the Beverage category in May, although it did not sustain a top 30 position in the subsequent months.
In Massachusetts, Bubby's Baked faced a tougher competition in the Edible category, where it was unable to break into the top 30, peaking at 48th in May and declining to 56th by August. This trend suggests a need for strategic adjustments to enhance its competitiveness in this market. Similarly, in Missouri, the brand's rank fluctuated outside the top 30, indicating challenges in gaining a stronger foothold. Overall, while Bubby's Baked shows potential in certain markets, particularly in Maryland, there are evident opportunities for growth and improvement in others, such as Massachusetts and Missouri.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Bubby's Baked has shown a relatively stable performance, maintaining a rank within the top 35 brands from May to August 2025. Despite not breaking into the top 20, Bubby's Baked has consistently outperformed brands like Alchemy (Ieso), which remained outside the top 30 for most of the period. However, Bubby's Baked faces stiff competition from brands such as Bedford Grow and In House, both of which have seen improvements in rank and sales, with Bedford Grow advancing to rank 28 by August. Meanwhile, Tastebudz has experienced a decline in sales, yet still remains a close competitor. Bubby's Baked's sales have shown a slight upward trend from July to August, indicating potential for growth if they can capitalize on this momentum and differentiate from competitors.
Notable Products
In August 2025, Full Spectrum Brownie Bites 5-Pack (50mg) maintained its position as the top-performing product for Bubby's Baked, with sales reaching 3053. Brownie Full Spectrum Bites 5-Pack (100mg) held steady at the second rank, showing resilience despite a previous drop in July. Birthday Cake Full Spectrum Bites 5-Pack (50mg) climbed to the third spot, marking a consistent rise from fifth in June. Meanwhile, Birthday Cake Full Spectrum Bites 5-Pack (100mg) slipped to fourth place, continuing its gradual decline from the second position in May. Snickerdoodle Full Spectrum Bites 5-Pack (50mg) re-entered the rankings in August, securing the fifth rank with stable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
