Market Insights Snapshot
In Massachusetts, Bubby's Baked has shown a strong performance in the Beverage category, moving from a rank of 22 in August 2023 to 15 in November 2023. This upward movement indicates a positive trend for the brand, although it's important to note that they were not among the top 20 brands in this category for a couple of months. In the Edible category, the brand's ranking remained relatively stable, hovering in the mid-30s. Although not in the top 20, the brand's consistent presence in this category suggests a steady consumer base.
Meanwhile, in Maryland, Bubby's Baked has a strong foothold in the Beverage category, consistently ranking 3rd from August to November 2023. This indicates a solid market position and a strong preference for their beverages among Maryland consumers. In the Edible category, the brand holds a spot within the top 20, although there is some fluctuation in the ranking. Despite this, the brand's consistent presence in the top 20 suggests a strong performance overall in this category. The sales trends and rankings suggest a positive outlook for Bubby's Baked in the Maryland market.
In the Maryland edible cannabis market, Bubby's Baked has seen a slight decrease in rank from 10th to 12th between August and November 2023. Despite this, it has maintained a consistent presence in the top 20 brands. In comparison, Select has held steady at the 11th rank, while Strane has made significant strides, moving from 21st to 13th. Evermore Cannabis Company has seen an improvement in rank, moving from 12th to 10th. However, the most notable competitor is Sunnies Gummies, which has made a dramatic leap from 35th to 14th. In terms of sales, while Bubby's Baked has seen a downward trend, it still outperforms Strane and Sunnies Gummies, but falls behind Select and Evermore Cannabis Company.
In November 2023, Bubby's Baked saw a shift in its top-selling products. The 'Full Spectrum Brownie Bites 5-Pack (50mg)' climbed to the top spot, selling 2660 units. Following closely was the 'Full Spectrum Brownie Bites 5-Pack (25mg)' in the second position with significant sales. The 'Snickerdoodle Full Spectrum Bites 5-Pack (50mg)' maintained its third position, while the 'Full Spectrum Chocolate Chip Bites 5-Pack (50mg)', which had been the top seller in previous months, dropped to the fourth rank. The 'Full Spectrum Chocolate Chip Bites 5-Pack (25mg)' continued to hold the fifth position.