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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Bubby's Baked operated as a single-category brand, with Edible accounting for 100.0% of sales and holding rank 25 in Edible within Maryland. Within this monochannel mix, Edible declined 30.26% year over year and 14.69% month over month, while the brand-level sales change was down 34.29% YoY, indicating category-specific softness compounded by brand pressure. Average price in Edible fell 4.89% YoY to $14.94 as volume mix shifted, and the MoM contraction alongside a full 100% category dependency implies exposure to category cyclicality without offset from other formats.
The consolidation into Edible at 100.0% share, paired with a 30.26% YoY and 14.69% MoM drop, positions Bubby's Baked as a pure-play that trades rank stability in Maryland (Edible rank 25) for higher volatility when category demand weakens. The 4.89% YoY price reduction to $14.94 suggests a price-led defense rather than premium retention, and the brand’s steeper YoY decline at 34.29% versus the category-level Edible downturn indicates share pressure that, if unaddressed, will likely require either mix diversification or targeted pricing and pack architecture to stabilize positioning.
Competitive Landscape
Bubby's Baked sits at rank #34 in IL Edible for May 2026, down 4 spots from #30 year over year, and 5 spots below its 3-month position of #29; against a peak of #24 in December 2024, the current placement indicates a 10-rank slide from that high-water mark. Meanwhile, Incredibles moved up from #2 to #1 year over year while growing sales by 88.9%, and Wyld fell from #1 to #2 with a 17.0% sales decline, signaling that the top tier is reshuffling even as Gron / Grön vaulted from #22 to #4 alongside a 266.1% sales increase. With Bubby's Baked sliding 4 ranks year over year and 5 ranks versus its 3-month mark while leaders either surge or reorganize at the top, the trajectory implies erosion in relative competitiveness that will continue unless share is recaptured from accelerating rivals.
Notable Products
Brownie Full Spectrum Bites 5-Pack (50mg) posted the steepest decline in May 2026 at -51.2% while sliding to rank 6, as Snickerdoodle Full Spectrum Bites 5-Pack (100mg) also fell -22.3% at rank 8. In contrast, Brownie Full Spectrum Bites 10-Pack (100mg) climbed +35.4% to rank 3 and Full Spectrum Brownie Bites 5-Pack (25mg) rose +25.6% at rank 5, creating a split within the Brownie family where lower-dose 5-packs contract as multi-pack and micro-dose variants expand. With eight of the top ten SKUs concentrated in Edible bites, the mix implies Bubby's Baked is tilting toward value-per-pack and dose-variety, with consumers trading into larger counts while stepping away from mid-dose 5-packs, despite Birthday Cake Full Spectrum Bites 5-Pack (100mg) holding rank 1 on a modest +4.5% and $26,154 in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
