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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Bubby's Baked is stocked at 258 licensed dispensaries across Illinois, Massachusetts, and 2 other states, 96 of them in Illinois, with the deepest coverage in Chicago, Quincy, East Dubuque, Springfield, and Anna. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, Bubby's Baked operated as a single-category brand, with Edible accounting for 100.0% share and a category-level month-over-month change of 3.90% alongside a year-over-year decline of 9.95%. Brand-wide, sales were down 11.16% year over year, while average price rose 8.29%, and the brand stood at rank 23 in Edible within Maryland. The combination of a positive MoM uptick and a double-digit YoY contraction implies a stabilization within the current assortment but persistent demand headwinds that pricing alone has not offset.
The 8.29% YoY price increase paired with a 9.95% YoY sales decline signals elasticity pressure within a fully concentrated Edible mix (100.0% share), while the 3.90% MoM gain suggests incremental recovery at current price points. Holding rank 23 in Maryland Edibles amid an 11.16% YoY brand sales drop points to mid-tier positioning where price-driven value perception and format differentiation could shift outcomes more than broad assortment changes. This pattern implies Bubby's Baked is trading off volume for price within Edibles, and near-term positioning hinges on optimizing price-pack architecture to convert the recent MoM momentum into sustained share improvement without further elevating elasticity risk.
Competitive Landscape
Bubby's Baked sits at rank #23 in MD Edible in October 2026, slipping 2 positions year over year from #21 and holding flat versus July 2026 at #23, while still 4 spots below its peak of #19 from November 2024; in contrast, Incredibles climbed from #3 to #1 and In House advanced from #6 to #2 with a 59.1% YoY sales gain, whereas Wyld slid from #1 to #3 alongside an 18.1% YoY sales decline—this mix of upward movement at the top and stagnation at #23 implies Bubby's Baked is losing relative velocity and risks further share erosion unless it reverses the two-rank YoY drift.
Notable Products
In October 2026, Bubby's Baked is concentrated at the top: the 10 best-selling items account for 75.2% of brand sales, led by Brownie Muffin Full Spectrum Bites 5-Pack (100mg) at 13.2%. That concentration means most of its sales ride on a relatively small slice of the lineup.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
