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Apr-2025
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Overview
Market Insights Snapshot
Bubby's Baked has shown varied performance across different states and product categories. In Illinois, the brand's presence in the Edible category has been relatively stable, although it slipped out of the top 30 in February and April 2025, signaling a need for strategic adjustments to regain momentum. Despite this, the brand maintained its presence in the top 30 in January and March, which could be seen as a positive sign of resilience amidst fluctuating sales figures. In contrast, the brand's performance in Massachusetts has not yet broken into the top 30, with ranks hovering in the 40s, indicating room for growth and potential market expansion opportunities.
In Maryland, Bubby's Baked has made a notable impact in the Beverage category, debuting at rank 7 in April 2025, which suggests a promising entry into this segment. Meanwhile, the Edible category in Maryland has seen the brand consistently in the low 20s, showing a steady but not leading performance. This consistency could provide a platform for further growth if leveraged correctly. In Missouri, while the brand's rankings have fluctuated outside the top 30, there was a noticeable increase in sales from January to April, which might indicate growing consumer interest or successful promotional efforts in the region.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Bubby's Baked has experienced fluctuations in its ranking, moving from 28th in January 2025 to 31st by April 2025. This shift can be attributed to the dynamic performance of competitors such as OGEEZ, which improved its rank from 39th to 30th over the same period, and Bedford Grow, which showed a notable rise from 31st to 29th. Despite these changes, Bubby's Baked maintains a competitive edge in sales, consistently outperforming brands like In House and The Botanist, which have seen declines in their sales figures. The market dynamics suggest that while Bubby's Baked faces stiff competition, its sales resilience indicates a strong brand presence that could be leveraged for future growth.
Notable Products
In April 2025, the top-performing product for Bubby's Baked was Full Spectrum Brownie Bites 5-Pack (50mg) in the Edible category, maintaining its number 1 rank from March and achieving sales of 2,829 units. Brownie Full Spectrum Bites 5-Pack (100mg) came in second, dropping from its first-place position in March. Birthday Cake Full Spectrum Bites 5-Pack (100mg) secured the third spot, a slight improvement from fourth place in March. Snickerdoodle Full Spectrum Cookies 5-Pack (100mg) re-entered the rankings in fourth place after not being in the top ranks for the previous months. Birthday Cake Bites Full Spectrum Bites 5-Pack (50mg) saw a decline, moving from second place in March to fifth place in April.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
