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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Bubby's Baked is stocked at 226 licensed dispensaries across Massachusetts, Illinois, and 2 other states, 85 of them in Massachusetts, with the deepest coverage in Springfield, Taunton, Worcester, Boston, and Dracut. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In August 2026, Bubby's Baked operated entirely within Edible, with category share at 100.0% and an average price of $16.65. Within Edible, sales declined 4.17% year over year and 4.44% month over month, while the overall brand sales year over year fell 5.77% and the 24‑month trend was down 28.19%. The average price rose 9.82% year over year, coinciding with the month-over-month sales dip of 4.44% and a Maryland Edible rank of 24. The pattern implies the single-category concentration is amplifying pricing elasticity and rank pressure rather than providing diversification against short-term demand softness.
Bubby's Baked’s August 2026 position—100.0% of sales in Edible and rank 24 in Maryland—suggests a price-led strategy that is not offset by category breadth: a 9.82% price increase has paired with a 4.17% year-over-year sales decline and a 4.44% month-over-month contraction. With brand sales down 5.77% year over year against a single-category base, the current mix limits room to trade consumers across formats when Edible demand softens. The implication is that maintaining price architecture without mix expansion will likely keep Bubby's Baked clustered near the mid-20s rank, constraining share gains unless elasticity improves or additional categories are added.
Competitive Landscape
Bubby's Baked is ranked #24 in Maryland Edible for August 2026, down 2 positions year over year from #22 and also 2 positions below its May–June 3‑month anchor at #22, while still 7 spots off its August 2024 peak at #17; in contrast, Incredibles climbed from #3 to #1 with a 46.3% YoY sales increase and In House advanced from #6 to #3 on 44.9% YoY growth, whereas Wyld slid from #1 to #4 amid a 28.7% YoY decline, indicating that Bubby's Baked’s 2-rank YoY slippage amid upward moves by faster-growing leaders points to share being redistributed toward top-tier brands rather than broad category softness.
Notable Products
Birthday Cake Full Spectrum Bites 5-Pack (100mg) posted the standout move in August 2026 with +80.5% MoM, climbing to rank 1, while Chocolate Chip Full Spectrum Bites 10-Pack (100mg) fell -36.8% MoM at rank 9. Brownie Full Spectrum Bites 10-Pack (100mg) advanced +25.2% MoM to rank 3, contrasting with Birthday Cake Full Spectrum Bites 5-Pack (50mg) down -28.1% at rank 5, indicating consumer trade-up to higher-dosage or larger-count formats over lower-dosage variants. Four of the top ten are Birthday Cake SKUs or Brownie SKUs, and the highest-ranked positions at 1, 2, and 3 are all Edibles, implying Bubby's Baked is consolidating around core flavors and 100mg packs as its commercial focus.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
