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Mar-2024
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Overview
Market Insights Snapshot
In Colorado, My Brother's Flower has shown a notable presence across several cannabis product categories, with its performance illustrating both growth and areas for improvement. The brand's Tincture & Sublingual products have consistently held top positions, ranking as high as 2nd in January and February 2024 before slightly dropping to 3rd in March. This slight decline, while not drastic, suggests a competitive category where maintaining top rankings could be challenging. On the other hand, their entry into the Pre-Roll category was not noted until February 2024, where they debuted at a rank of 52, improving to 47th by March. This late entry and subsequent improvement indicate a positive trajectory, although starting outside the top 30 highlights the initial challenges My Brother's Flower faces in gaining a foothold in the highly competitive Pre-Roll market.
Furthermore, the brand's presence in the Topical and Vapor Pens categories tells a story of steady performance and areas ripe for growth. In the Topical category, My Brother's Flower has maintained a position within the top 10, showcasing a strong and consistent consumer demand for their products in this segment. The slight improvement from 7th to 6th place from February to March 2024 also suggests a positive momentum. Conversely, their Vapor Pens category performance has seen them lingering in the lower rankings, with positions fluctuating in the 50s over the observed months. Although this indicates a presence in a highly saturated market segment, it also highlights the significant room for growth and the need for strategic initiatives to climb higher in the rankings. These varied performances across categories and the specific movements in state rankings provide valuable insights into the brand's market dynamics and potential strategies for future growth.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Colorado, My Brother's Flower has shown a consistent performance amidst fluctuating ranks among its competitors. From December 2023 to March 2024, My Brother's Flower has slightly improved its position, moving from rank 58 to 54. This upward trend in rank is indicative of a solidifying presence in the market, despite the fierce competition from brands like Concentrate Supply Co., which experienced a more volatile rank change, and Dabble Extracts, which also saw fluctuations but remained in a similar competitive range. Notably, Nuhi and Green Treets have been trailing behind, with Nuhi making a significant leap in rank in March 2024, suggesting a potential shift in consumer preferences or strategic market moves. My Brother's Flower's consistent rank improvement, coupled with its stable sales growth, positions it as a resilient competitor in the Colorado Vapor Pens market, navigating through the challenges posed by both established and emerging brands.
Notable Products
In March 2024, My Brother's Flower saw Dusk Infused Pre-Roll (1.5g) leading the sales chart as the top-performing product with 789 units sold, marking its debut in the rankings. Following closely, the CBD/THC/CBC 10:10:1 Calming Cream (1000mg THC, 1000mg CBD, 100mg CBC) maintained a strong presence, moving up to the second rank from its previous third position in earlier months. The Dawn Infused Pre-Roll (1.5g) also showed significant improvement, climbing from the fourth to the third spot, indicating a growing preference for pre-roll products among consumers. Raw Infused Pre-Roll (1.5g) experienced a slight decline, dropping from the top position in February to fourth in March, showcasing a shift in consumer preferences within the pre-roll category. Lastly, the CBD/THC 1:1 Pineapple Express Raw Distillate Cartridge (1g) held steady in the fifth rank, reflecting consistent demand in the vapor pens category despite the fluctuations seen in other product rankings.
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