Apr-2025
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Overview
Market Insights Snapshot
In the state of Colorado, My Brother's Flower has shown notable progress in the Pre-Roll category, moving from a rank of 77 in January 2025 to breaking into the top 30 by April 2025. This upward trend suggests a growing consumer preference or successful marketing strategies in this category. However, in the Vapor Pens category, My Brother's Flower only appeared in the rankings in April 2025, debuting at 67, which indicates room for improvement or increased competition in this segment. The brand's absence from the top 30 in prior months for Vapor Pens could be seen as a challenge or an opportunity depending on strategic initiatives moving forward.
In contrast, My Brother's Flower has consistently maintained a strong position in the Tincture & Sublingual category, holding the number one rank from February through April 2025. This consistency highlights the brand's established presence and likely strong customer loyalty in this category. Meanwhile, in the Topical category, the brand's rank has remained relatively stable, fluctuating slightly but staying within the top 10, suggesting steady performance. Such stability in the Topical category, combined with leading the Tincture & Sublingual category, underscores the brand's strengths in certain product lines within Colorado.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, My Brother's Flower has shown a remarkable upward trajectory in rank and sales over the first four months of 2025. Starting from a rank of 77 in January, the brand made significant strides to reach the 27th position by April. This impressive climb can be attributed to a substantial increase in sales, reflecting a growing consumer preference. In contrast, competitors like Edun maintained a relatively stable position, consistently ranking in the mid-20s, while Packs (fka Packwoods) also improved its rank from 40 to 26. Meanwhile, The Organic Alternative experienced a notable jump from 47 to 28, indicating a competitive market environment. The data suggests that My Brother's Flower is rapidly closing the gap with its competitors, driven by a strategic approach that has resonated well with consumers.
Notable Products
In April 2025, Dawn Infused Pre-Roll emerged as the top-performing product for My Brother's Flower, climbing from an unranked position in previous months to first place, with notable sales of 1509 units. Dusk Infused Pre-Roll maintained strong performance, advancing from third place in March to second in April. Blueberry Kush Infused Pre-Roll experienced a slight decline, moving from second to third place. CBD/CBN/THC 10:10:1 Dusk Tincture, previously holding the top rank, fell to fourth place, indicating a shift in consumer preference. CBD/CBG/THC 10:10:1 Dawn Tincture remained stable, rounding out the top five with consistent sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.