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Jun-2024
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Overview
Market Insights Snapshot
My Brother's Flower has shown notable performance across various categories in Colorado. In the Pre-Roll category, the brand has made significant strides, improving its ranking from 59th in March 2024 to 35th in June 2024. This upward movement is indicative of growing consumer preference and market penetration. However, the Vapor Pens category tells a different story, with the brand fluctuating between 58th and 70th place, highlighting a need for strategic improvements in this segment to capture more market share. It's worth noting that My Brother's Flower did not make it into the top 30 brands in this category, indicating room for growth.
On the other hand, My Brother's Flower has consistently performed well in the Tincture & Sublingual category, maintaining a top 5 position throughout the period, and even climbing to 2nd place in June 2024. This consistency underscores the brand's strong foothold and consumer loyalty in this segment. Similarly, the Topical category has seen steady performance, with the brand holding the 5th position for three consecutive months. These rankings suggest that while My Brother's Flower has areas for improvement, particularly in categories like Vapor Pens, it also has strong and stable segments that can be leveraged for further growth.
Competitive Landscape
In the competitive landscape of the Colorado Topical cannabis market, My Brother's Flower has shown a steady improvement in its ranking over the past few months, moving from 6th place in March 2024 to maintaining a consistent 5th place from April to June 2024. This upward trend indicates a positive reception and growing customer base. Notably, Mary Jane's Medicinals has consistently held the 3rd position, demonstrating strong market dominance. Meanwhile, Nordic Goddess has also shown stability in the 4th position, slightly ahead of My Brother's Flower. On the other hand, Care Division experienced a drop from 4th to 6th place, which could be an opportunity for My Brother's Flower to further climb the ranks. Additionally, Highly Edible has fluctuated between 7th and 8th place, indicating less stability. The consistent performance and sales growth of My Brother's Flower suggest a strong potential for continued market share expansion in the coming months.
Notable Products
In June 2024, the top-performing product for My Brother's Flower was Dawn Infused Pre-Roll (1.5g) with notable sales of $1080. Dusk Infused Pre-Roll (1.5g) followed closely in second place, maintaining a strong performance from previous months. The CBD/THC/CBC 10:10:1 Calming Cream (1000mg THC, 1000mg CBD, 100mg CBC) ranked third, showing a significant increase in sales compared to earlier months. The CBD/CBC/THC 10:1:10 Stronger Salve (1000mg CBD, 100mg CBC, 1000mg THC) was in fourth place, having dropped from its second-place ranking in May. Lastly, the CBD/CBN/THC 10:10:1 Dusk Tincture (1000mg CBD, 1000mg CBN, 100mg THC) entered the rankings for the first time in fifth place.
Top Selling Cannabis Brands
