Market Insights Snapshot
When we take a look at the performance of the cannabis brand My Brother's Flower in the Colorado market, it is clear that the brand has a strong presence in the Tincture & Sublingual category. In this category, the brand has managed to consistently stay within the top 10 brands from August to November 2023. Interestingly, it seems that the brand's rank has improved from 7 in September and October to 5 in November, indicating a positive trend. However, it's worth noting that the brand's sales in this category have seen some fluctuations, with a noticeable dip in September.
On the other hand, My Brother's Flower's performance in the Topical category has been stable, maintaining a position within the top 7 brands in Colorado throughout the period. The brand has shown a slight improvement in its ranking from 7 to 6 between August and October. However, the Vapor Pens category seems to be a challenging area for the brand, as its ranking has been consistently outside of the top 20 brands. Despite this, the brand has shown a steady improvement in this category, moving from rank 76 in September to 64 in November. This is a significant jump, and it will be interesting to see if this upward trend continues in the coming months.
In the Vapor Pens category in Colorado, My Brother's Flower has shown a steady improvement in rank from 73rd in August to 64th in November 2023, indicating a positive trend in market position. However, it's important to note that they are still lagging behind competitors such as Keef Cola, Summit, and Bud Fox Supply Co, who have consistently ranked higher during the same period. Interestingly, Cosmos has shown a significant drop in rank from 57th to 62nd, which could be an opportunity for My Brother's Flower to capitalize on. In terms of sales, My Brother's Flower has shown a steady increase, suggesting a growing customer base and demand for their products. However, they still trail behind the mentioned competitors who have demonstrated higher sales volumes.
In November 2023, the top-performing product from My Brother's Flower was the CBD/CBG/THC 1:1:2 Dawn Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one position from the previous three months, with a notable sales figure of 461 units. The CBD/CBN/THC 1:1:2 Dusk Distillate Cartridge (1g), also from the Vapor Pens category, ranked second, showing a rise from its October rank of number two. The third position was held by the CBD/THC/CBC 10:10:1 Calming Cream (1000mg THC, 1000mg CBD, 100mg CBC) in the Topical category, consistent with its ranking from October. The CBD/CBG/THC 10:10:1 Dawn Tincture (1000mg CBD, 1000mg CBG, 100mg THC) from the Tincture & Sublingual category moved up one spot to rank fourth. Rounding out the top five was the CBD/CBC/THC 10:1:10 Stronger Salve (1000mg CBD, 100mg CBC, 1000mg THC) from the Topical category, down two spots from its October third position.