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Aug-2024
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Overview
Market Insights Snapshot
My Brother's Flower has shown varied performance across different product categories in Colorado. In the Pre-Roll category, the brand saw a significant improvement from May to July 2024, jumping from a rank of 49 to 24, before dropping back to 40 in August. This fluctuation indicates a volatile market presence in this category. Conversely, the Tincture & Sublingual category has been a stronghold for My Brother's Flower, maintaining the top position consistently from May to July before slipping slightly to second place in August. This consistency highlights their strong market penetration and customer loyalty in this segment.
In the Topical category, My Brother's Flower maintained a steady fifth position from May to July 2024, before experiencing a slight dip to sixth in August. This suggests a relatively stable performance with minor competitive pressures. The Vapor Pens category, however, tells a different story. Starting at rank 70 in May, the brand climbed steadily to rank 37 by August, showing a positive trend and increasing consumer acceptance. Notably, the absence of My Brother's Flower in the top 30 for the Pre-Roll category in May and August could be seen as a point of concern, indicating potential areas for improvement or increased competition in the market.
Competitive Landscape
In the competitive landscape of the Colorado Vapor Pens category, My Brother's Flower has shown significant upward momentum in recent months. Starting from a rank of 70 in May 2024, the brand has climbed steadily to reach the 37th position by August 2024. This impressive rise is indicative of a strong growth trajectory, especially when compared to competitors like Dablogic, which has seen a decline from 24th to 40th place over the same period. Similarly, Amber has fluctuated but remains relatively stable, moving from 37th to 34th place. Notably, Sauce Essentials re-entered the rankings in August at 39th place, while TREES experienced a dip but recovered to 35th place. The consistent improvement in My Brother's Flower's ranking suggests a growing market presence and increasing consumer preference, which could translate to sustained sales growth in the long term.
Notable Products
In August 2024, the top-performing product for My Brother's Flower was the CBD/THC 1:1 Pineapple Express Raw Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1200 units. The Blueberry Kush Infused Pre-Roll (1.5g) secured the second position with notable sales of 1161 units. The CBD/CBG/THC 1:1:2 Dawn Distillate Cartridge (1g) and the CBD/CBN/THC 1:1:2 Dusk Distillate Cartridge (1g) took the third and fourth spots, respectively. The Dusk Infused Pre-Roll (1.5g), which was the top product in May and June, dropped to fifth place in August. This shift indicates a significant rise in popularity for vapor pens over pre-rolls in the recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
