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Aug-2025
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Overview
Market Insights Snapshot
In the state of Colorado, My Brother's Flower has demonstrated notable performance across various product categories, particularly in Pre-Rolls and Tincture & Sublinguals. The Pre-Roll category has seen significant movement, with the brand climbing from a rank of 36 in July to 24 in August, indicating a positive trend in consumer preference or market strategy. Despite not being in the top 30 brands in May and July, this upward trajectory in August suggests a successful campaign or product launch. In contrast, the Tincture & Sublingual category has maintained a more stable presence, consistently ranking at 2 or 3 over the summer months, though there is a visible decline in sales figures from May to August, which could warrant further investigation into consumer behavior or competitive dynamics in this segment.
The performance in the Topical category also presents an interesting case for My Brother's Flower. While the brand's ranking remained steady at 6 or 7, there was a substantial increase in sales from July to August, suggesting an effective marketing push or seasonal demand spike. On the other hand, the Vapor Pens category tells a different story, with rankings hovering in the 70s and sales declining from June to August, indicating potential challenges in this segment. The absence from the top 30 in this category highlights a need for strategic adjustments to capture more market share. These insights into different categories provide a glimpse into the brand's market dynamics in Colorado, pointing to areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, My Brother's Flower has shown a notable improvement in rank from May to August 2025, climbing from 34th to 24th position. This upward trajectory is significant, especially when compared to competitors like 710 Labs, which also improved but remained behind at 26th in August. Meanwhile, Be One Kind consistently outperformed My Brother's Flower, maintaining a higher rank throughout the period, peaking at 23rd in August. Lowell Herb Co / Lowell Smokes experienced a decline, dropping to 22nd, which suggests a potential opportunity for My Brother's Flower to capture more market share. Despite fluctuations in sales, My Brother's Flower's rank improvement indicates a positive reception in the market, suggesting a strategic positioning that could be leveraged for further growth.
Notable Products
In August 2025, the top-performing product from My Brother's Flower was Blueberry Kush Infused Pre-Roll 1.5g, which reclaimed its number one ranking with impressive sales of 2462 units. Pineapple Express Infused Pre-Roll 1.5g rose to the second position, showing significant growth from being unranked in earlier months. Dusk Infused Pre-Roll 1.5g, although dropping from its July top position, maintained a strong presence at third place. Dawn Infused Pre-Roll 1.5g consistently held the fourth spot across the summer months. Tahoe OG Infused Pre-Roll 1.5g remained in the fifth position, showing steady performance since June 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
