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Jul-2025
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Overview
Market Insights Snapshot
In the state of Colorado, My Brother's Flower has shown varying performance across different product categories. Notably, within the Tincture & Sublingual category, the brand maintained a strong position, consistently ranking second from April to June 2025, before slipping to third in July. This indicates a solid presence in this category, although the slight drop in rank suggests emerging competition or a potential dip in market share. Conversely, My Brother's Flower's performance in the Pre-Roll category has been less stable, with rankings hovering around the 30s, peaking at 30th place in June before dropping back to 34th in July. This fluctuation might indicate challenges in maintaining a competitive edge in this particular segment.
Meanwhile, My Brother's Flower's performance in the Topical category has been relatively stable, maintaining a sixth-place rank from April through June, with a slight dip to seventh in July. This consistency suggests a reliable consumer base, although the drop in July might warrant attention to maintain their standing. In contrast, the Vapor Pens category has seen significant variability, with the brand not breaking into the top 30 at any point, with rankings ranging from 69th to 76th. This indicates a more challenging market environment for My Brother's Flower in this category, potentially due to intense competition or shifting consumer preferences. Such insights reveal both strengths and areas for growth for the brand across Colorado's diverse cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Colorado, My Brother's Flower has shown a consistent presence, maintaining a rank within the top 35 brands from April to July 2025. Despite a slight dip in July to 34th place, the brand has demonstrated resilience with steady sales figures, indicating a stable customer base. In contrast, Joints (CO) has experienced a remarkable rise, moving from 44th in April to 20th in June, before settling at 29th in July, suggesting a strong upward sales trend that could pose a competitive threat. Meanwhile, Shift Cannabis has also shown volatility, peaking at 26th in June but dropping to 35th in July, which might reflect fluctuating consumer preferences or promotional activities. Doinks and RVRS have remained outside the top 20, with RVRS showing a notable improvement in July, climbing to 30th. These dynamics highlight the competitive pressures My Brother's Flower faces, emphasizing the need for strategic marketing and product differentiation to maintain and improve its market position.
Notable Products
In July 2025, the top-performing product from My Brother's Flower was Dusk Infused Pre-Roll (1.5g), which climbed to the number one rank despite a slight decrease in sales to 1042. Blueberry Kush Infused Pre-Roll (1.5g) dropped from its top position in June to rank second, showing a notable decline in sales figures. Pineapple Express Infused Pre-Roll (1.5g) made its debut in the rankings at third place, indicating a strong market entry. Dawn Infused Pre-Roll (1.5g) fell to fourth place, continuing its downward trend from previous months. Tahoe OG Infused Pre-Roll (1.5g) maintained a consistent presence in the rankings, securing the fifth position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
