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Apr-2026
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Overview
Market Insights Snapshot
Highly Edible has shown a consistent presence in the Colorado topical category, maintaining a steady rank between sixth and seventh place from January to April 2026. This consistency is noteworthy, especially considering the fluctuations in sales figures during the same period. The brand's ability to retain its position in the top 10, despite a noticeable dip in sales in March, suggests a strong market presence and consumer loyalty within the state. The decrease in sales from January to March, followed by a rebound in April, could indicate seasonal factors or successful promotional activities that helped to recover their market standing.
In other states, however, Highly Edible did not make it into the top 30 brands in the topical category, which highlights a contrast in regional performance. This absence in other markets could be a potential area for growth, or it might reflect strategic decisions to focus resources on maintaining their stronghold in Colorado. The brand's performance in Colorado could serve as a case study for expansion strategies or product adaptation to suit different regional preferences. As the market continues to evolve, keeping an eye on Highly Edible's movements across these different states will be crucial for understanding their broader market strategy.
Competitive Landscape
In the competitive landscape of the Topical category in Colorado, Highly Edible has shown a consistent performance, maintaining its rank at 6th and 7th place over the first four months of 2026. This stability is noteworthy, especially when compared to competitors like NectarBee, which only entered the top 20 in February and March, ranking 8th, before moving up to 7th in April. Meanwhile, Care Division has consistently outperformed Highly Edible, holding a steady 4th position, indicating a stronger market presence. My Brother's Flower has shown some volatility, dropping from 4th to 7th, then climbing back to 5th, suggesting potential fluctuations in consumer preference. Nuo also presents an interesting case, as it climbed to 5th in February and March but fell to 8th in April, which could indicate challenges in sustaining its market momentum. These dynamics highlight the competitive pressures Highly Edible faces, emphasizing the need for strategic marketing and product innovation to enhance its rank and sales in this evolving market.
Notable Products
In April 2026, the CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz) maintained its position as the top-performing product from Highly Edible, continuing its streak from previous months. This topical product has consistently held the number one rank since January 2026, with April sales reaching 330 units. The stability in its ranking highlights its strong consumer preference and market dominance in the topical category. Despite a dip in sales in March, the product rebounded in April, indicating a potential recovery in demand. The consistent top ranking of this product suggests it is a key contributor to Highly Edible's overall sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
