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Jul-2025
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Overview
Market Insights Snapshot
Highly Edible has shown a consistent performance in the Colorado market, particularly in the Topical category. Over the period from April to July 2025, the brand has fluctuated in its ranking but maintained a strong presence, moving from 7th to 6th place by July. This upward movement indicates a positive trend, especially considering the substantial increase in sales from April to July, which nearly tripled. This growth suggests that Highly Edible is gaining traction and possibly expanding its customer base within this category in Colorado.
However, the brand's performance in other states or categories is less clear, as there are no rankings provided for those areas, implying that Highly Edible did not make it into the top 30 brands. This absence from the rankings could be seen as a limitation in their market penetration outside of Colorado, particularly in diversifying their presence across other states or product categories. The focus on Colorado might suggest a strategic decision to concentrate their efforts in a market where they are already established, but it also highlights potential areas for growth and expansion in the future.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Colorado, Highly Edible has shown a promising upward trend in rankings from April to July 2025. Initially ranked 7th in April, Highly Edible experienced a slight dip to 8th in May but rebounded to 7th in June and climbed to 6th by July. This positive shift in rank is indicative of a significant increase in sales, particularly between June and July, where sales nearly doubled. In contrast, NectarBee maintained a stable position, oscillating between 7th and 8th place, with relatively flat sales growth. Meanwhile, Nordic Goddess and Care Division consistently held higher ranks, with Care Division notably surpassing Highly Edible in July. My Brother's Flower showed a slight decline, dropping from 6th to 7th place, which may have contributed to Highly Edible's improved standing. This competitive analysis highlights Highly Edible's potential for continued growth in the Colorado market, as it successfully navigates the competitive pressures from both stable and fluctuating competitors.
Notable Products
In July 2025, Highly Edible's top-performing product was the CBD/THC 1:1 Nordic Goddess Body Balm, maintaining its number one rank consistently from April through July, with a notable sales figure of 657 units. The Tropical Pineapple Gummies 10-Pack held the second position for both June and July, showing a significant increase in sales compared to previous months. Sativa Assorted Sour Pucks, which ranked second in April, did not appear in the top rankings for the subsequent months, indicating a decline in its performance. The category of Edibles saw a strong presence with the Tropical Pineapple Gummies consistently maintaining a high rank. Overall, the trend suggests a growing preference for topical products, with the Nordic Goddess Body Balm leading the sales consistently.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
