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Apr-2025
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Overview
Market Insights Snapshot
Highly Edible has demonstrated varied performance across different categories and states. In the Colorado market, the brand has maintained a relatively stable presence in the Topical category, consistently ranking around the 6th to 7th positions from January to April 2025. Despite a dip in sales in February, March saw a significant increase, nearly doubling from January, before a decline in April. This fluctuation suggests a volatile but potentially lucrative market presence in Colorado's Topical segment. The ability to climb to the 6th rank in March indicates strong competitive capabilities, although the subsequent drop in April highlights the challenges of maintaining momentum in this category.
In Nevada, Highly Edible's performance in the Edible category is less robust, with the brand only appearing in the top 30 rankings in January 2025, at the 30th position. This suggests that while Highly Edible has managed to break into the top tier, sustaining its position has proven difficult. The absence from the rankings in subsequent months could be a signal of increased competition or shifting consumer preferences within the Nevada Edible market. This sporadic appearance in the rankings highlights the challenges faced by Highly Edible in maintaining a consistent foothold in this state, contrasting with its more stable performance in Colorado's Topical category.
Competitive Landscape
In the competitive landscape of the topical cannabis category in Colorado, Highly Edible has maintained a consistent presence, ranking 7th in January, February, and April 2025, with a brief rise to 6th place in March 2025. This fluctuation in rank highlights a competitive environment, particularly with brands like My Brother's Flower and Care Division. Notably, Care Division consistently outperformed Highly Edible, maintaining a top 5 position throughout the period, which could suggest a stronger brand presence or customer loyalty. Meanwhile, My Brother's Flower closely trailed Highly Edible, indicating a tight race for consumer preference. Brands like NectarBee and ioVia also present notable competition, though they remained lower in rank. The sales trends for Highly Edible show a peak in March 2025, suggesting a potential for strategic marketing efforts to capitalize on this momentum and improve rank stability against these competitors.
Notable Products
In April 2025, Highly Edible's top-performing product was the CBD/THC 1:1 Nordic Goddess Body Balm, maintaining its number one rank for four consecutive months despite a decrease in sales to 257 units. The Sativa Assorted Sour Pucks 10-Pack held steady at the second position, consistent with its rank in March, though with a notable drop in sales figures. The Hybrid Sweet Pucks and Indica Sour Pucks were not ranked in April, indicating a shift in consumer preference or availability. Indica Sweet Gummies, which appeared in the rankings at fourth place in February, were absent from the top ranks in April, suggesting a decline in popularity or sales. Overall, the rankings highlight a strong and consistent performance by the Nordic Goddess Body Balm, while other products experienced fluctuations in their sales and rankings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
