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Aug-2025
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Overview
Market Insights Snapshot
Highly Edible has demonstrated a strong upward trajectory in the Colorado market within the topical category. Over the months from May to August 2025, the brand has moved up the rankings from 8th to 5th place, indicating a steady improvement in its market position. This positive movement is supported by a significant increase in sales, with August figures showing substantial growth compared to May. The ability to climb the rankings consistently suggests that Highly Edible is successfully capturing consumer interest and expanding its market share in the state.
Notably, the absence of Highly Edible from the top 30 brands in certain months and categories across other states might be viewed as a potential area for growth or concern, depending on the strategic goals of the brand. While the performance in Colorado is commendable, the lack of presence in other states could imply either a focused strategy on specific markets or a need to bolster distribution and marketing efforts elsewhere. Observing these trends can provide insights into Highly Edible's market strategy and areas where it might focus its efforts in the future.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Highly Edible has shown a promising upward trajectory in recent months. Starting from the 8th position in May 2025, Highly Edible has steadily climbed the ranks to secure the 5th position by August 2025. This rise in rank is indicative of a significant increase in consumer preference, as reflected by their sales growth over the same period. In contrast, Mary's Medicinals, which held a strong 2nd position in May and June, experienced a decline to the 6th position by August, suggesting a potential shift in market dynamics. Meanwhile, Nordic Goddess and Care Division have maintained relatively stable positions, with Nordic Goddess improving slightly to 3rd place in August. Despite the competitive pressure, Highly Edible's consistent improvement in rank and sales indicates a growing brand presence and consumer base in the Colorado market.
Notable Products
In August 2025, Highly Edible's top-performing product was the CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz), maintaining its number one rank consistently from May through August with an impressive sales figure of 935 units. The Tropical Pineapple Gummies 10-Pack (100mg) secured the second position, showing stable performance as it retained its rank from June onwards. Notably, the Body Balm has shown remarkable growth, with sales increasing significantly each month, indicating strong consumer demand. The Tropical Pineapple Gummies, although consistently ranked second, exhibited modest sales growth over the summer months. Overall, Highly Edible's product lineup demonstrated robust performance, with both top products maintaining their positions and showing positive sales trends.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
