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Jul-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Highly Edible operated solely in Topical with a 100.0% category share, posting 5.75% year-over-year growth and a 55.78% month-over-month surge, while average price rose 1.38% YoY to $68.37. Within Colorado Topical, the brand held rank 3, and brand-level sales were up 4.97% YoY despite a 24-month decline of 15.21%, indicating a near-term rebound concentrated in a single category. The pattern implies that July 2026 momentum is narrowly sourced: concentration risk is high because all gains come from Topical, so sustaining rank 3 will likely depend on maintaining elevated MoM velocity rather than diversifying volume sources.
The mix shift toward 100.0% Topical with rank 3 in Colorado positions Highly Edible as a specialist whose pricing (+1.38% YoY) is holding while volumes expand (+55.78% MoM) in a single lane. With brand sales up 4.97% YoY against a -15.21% two-year backdrop, the July 2026 rebound signals a tactical positioning: prioritize defending Topical rank 3 through retention and repeat in a price band near $68.37, because expansion into adjacent categories is currently zero-weighted and any slip in Topical velocity would directly translate to total-brand contraction.
Competitive Landscape
Highly Edible sits at rank #3 in Colorado Topical in July 2026, up four places from #7 year over year, and three spots ahead of its April 2026 position at #6, while category leaders Escape Artists held #1 with a -8.5% YoY sales change and Mary Jane's Medicinals remained #2 with a -23.6% YoY decline; in contrast, Nordic Goddess sits at #4 with a -50.8% YoY drop, indicating Highly Edible’s rise coincides with share contraction among immediate rivals. With a peak at #3 in July 2026 and a three-rank climb from April 2026 to July 2026, the brand’s upward trajectory implies continued opportunity to consolidate share against incumbents facing double‑digit YoY declines.
Notable Products
CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz ) posted the standout move in July 2026 with a 55.8% month-over-month increase and rose to rank 1, indicating a sharp pivot toward Topical demand. With Topicals accounting for the only top-10 presence and rank 1 concentration, the mix suggests a consolidation around wellness-oriented formats rather than breadth across ingestibles or inhalables. The single-SKU leadership paired with a >50% surge concentrates revenue risk and leverage into one product line, implying Highly Edible is leaning into topical efficacy positioning and margin control over portfolio diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
