Market Insights Snapshot
Highly Edible, a popular cannabis brand, has seen some interesting performance fluctuations across different states and categories. In the Edible category, the brand has experienced a downward trend in Colorado, moving from rank 30 in August 2023 to rank 38 in November 2023. This downward movement suggests a potential decrease in market competitiveness within the state. On the other hand, Highly Edible has maintained a stable position in the Topical category in Colorado, with a slight improvement from rank 19 in August to 16 in November, indicating a relative strength in this category.
In contrast, the brand's performance in the Edible category in Nevada and Ohio has been somewhat mixed. In Nevada, the brand has seen a decline from rank 22 in August to rank 30 in November, indicating a potential decrease in popularity among consumers. However, in Ohio, Highly Edible has managed to improve its ranking from 20 in September to 17 in November. This suggests that the brand is gaining some traction in the Ohio market, despite the competitive landscape. The brand's performance in these states provides valuable insights into regional consumer preferences and market dynamics.
In the Edible category within the Ohio market, Highly Edible has seen a fluctuating rank, with a slight improvement from 20th place in October 2023 to 17th place in November 2023. In comparison, Good News was not in the top 20 in August and September, but saw a significant rise to 19th place in November. Vapen maintained a higher rank than Highly Edible throughout the period, but experienced a drop from 14th to 18th place from October to November. Klutch Cannabis and J-Bad consistently held ranks slightly above Highly Edible, with J-Bad showing a steady rank and Klutch Cannabis showing a slight improvement. In terms of sales, all brands mentioned experienced fluctuations, with Vapen seeing a notable decrease in November, while Good News saw a significant increase.
In November 2023, the top-performing product from Highly Edible was the 'Sour Assorted Indica Gummy Pucks 10-Pack (100mg)', climbing from 5th place in October to 1st with sales of 885 units. The 'Sativa Assorted High Dose Gummies 11-Pack (550mg)' entered the rankings in second place with 717 units sold. The 'Sativa Assorted Sour Pucks 10-Pack (100mg)', a consistent performer, dropped from 1st to 3rd place. The 'Sativa Sweet Pucks (100mg)' also experienced a slight drop, moving from 2nd to 4th place. Finally, the 'Indica Assorted Gummies 10-Pack (220mg)' entered the ranking in 5th place.