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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Highly Edible’s mix concentrated entirely in Topical at 100.0% share, with category sales down 36.7% year over year and 62.4% month over month, while the brand’s overall sales declined 36.8% YoY and 43.4% over 24 months. Average price rose 5.0% YoY to $71.42 as Topical retained full mix concentration, implying the brand leaned into price even as unit velocity contracted; the pattern suggests a single-category concentration that magnifies volatility when monthly demand retrenches and raises exposure to further rank movement.
Positioning now hinges on defending relevance within Topical, where a state-category rank of 6 in Colorado could slip if the 62.4% MoM contraction persists alongside a 5.0% YoY price lift. With 100.0% mix in Topical and a 36.8% YoY brand sales decline, the data imply a need to either stabilize Topical unit throughput at current price architecture or rebalance mix to dampen monthly swings, as the current configuration concentrates risk and constrains cross-category discovery.
Competitive Landscape
Highly Edible sits at rank #6 in Colorado Topical for September 2026, unchanged from #6 year over year, after slipping from #5 three months ago and coming off a peak of #3 in August 2026; this flat YoY rank alongside a 1-position quarter-over-quarter decline indicates stability masking recent volatility. Competitively, Escape Artists held #1 both this year and last while posting a -1.3% YoY sales change, and Care Division fell from #4 to #5 amid a -54.9% YoY sales drop, suggesting the upper tier is softening even as My Brother's Flower climbed from #5 to #4 despite a -24.4% YoY sales change; the pattern implies Highly Edible’s stagnant #6 rank is less about competitive surges and more about missed chances to convert competitor declines into share gains.
Notable Products
CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz ) posted a -62.4% month-over-month shift in September 2026 while holding rank 1, indicating a sharp contraction at the very top of the lineup. With a single Topical SKU anchoring the top 10 and no other categories represented among leaders, the rank 1 position alongside a -62.4% decline concentrates risk in one product rather than spreading demand across formats. This pattern implies Highly Edible is relying on a narrow hero SKU in Topicals whose volatility could steer near-term merchandising and innovation toward diversification beyond a single-rank pillar.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
