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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Highly Edible operated as a single-category brand in Topical, with 100.0% of sales concentrated there and a month-over-month change of -78.65% alongside a year-over-year decline of -73.23%. Average price moved -3.44% YoY to $66.88 while category share held at 100.0%, indicating no diversification offset to the -78.65% MoM contraction. The pattern implies a narrow exposure where a single-category slump magnifies volatility, and with no complementary categories to balance the -73.23% YoY drop, the brand’s demand signal is tied almost entirely to Topical-specific trends.
The consolidation in Topical with a 100.0% mix and a -78.65% MoM downswing, paired with a modest -3.44% YoY price move, implies that unit velocity rather than pricing is driving the -73.23% YoY decline. With the rank in Colorado Topical unavailable and the mix unmoved from 100.0%, the brand’s positioning skews toward niche penetration rather than broad reach; to stabilize, Highly Edible likely needs either mix expansion to categories less correlated with Topical downturns or deeper differentiation within Topical to counter sharp month-level demand shocks.
Competitive Landscape
Highly Edible sits at rank #7 in CO Topical in October 2026, unchanged YoY from rank #7, after slipping 2 positions from #5 three months ago despite peaking at #3 in August 2026; meanwhile, Escape Artists held #1 with a 4.1% YoY sales increase while Care Division stayed at #5 with a -52.6% YoY decline, indicating Highly Edible’s flat year-over-year rank masks a relative weakening versus an improving leader and sharply contracting mid-pack rival. The combination of a 2-rank slide since July 2026 and a zero-change YoY rank at #7, alongside competitors fixed at #1 and #5 with divergent +4.1% and -52.6% YoY sales, implies Highly Edible must regain momentum from its August 2026 peak to prevent further mid-tier share erosion.
Notable Products
Highly Edible’s October 2026 sales are fully concentrated in one item, with CBD/THC 1:1 Nordic Goddess Body Balm accounting for 100% of brand sales, and all volume in Topical lotions, salves, gels, and creams. That means the brand’s revenue rests entirely on a single topical product.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
