.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Highly Edible has demonstrated a varied performance across different states and categories, with noticeable movements in rankings. In Colorado, the brand has maintained a presence in the Topical category, albeit with some fluctuations. Starting in July 2025, they were ranked 7th, climbed to 4th in August, but slipped back to 6th and then 7th by October. This indicates a competitive market where Highly Edible is holding its ground, though not without challenges. The brand's sales figures in Colorado reflect this dynamic, showing a peak in August followed by a decline in subsequent months.
Interestingly, the absence of Highly Edible in the top 30 of other states or categories could be seen as a potential area for growth or a challenge in market penetration. The brand's focus or success seems to be concentrated in the Topical category within Colorado, suggesting a niche strength but possibly also a limitation in broader market appeal. These insights could be valuable for stakeholders looking to understand the brand's current positioning and future opportunities in the cannabis market. The data suggests that while Highly Edible is a recognized player in certain areas, there is room for expansion and increased competitiveness in others.
Competitive Landscape
In the competitive landscape of the topical cannabis category in Colorado, Highly Edible has experienced notable fluctuations in its market position from July to October 2025. Starting at rank 7 in July, Highly Edible climbed to rank 4 in August, indicating a strong performance boost, possibly driven by effective marketing strategies or product innovations. However, by September and October, the brand's rank slipped back to 6 and then 7, respectively, suggesting a potential challenge in maintaining its competitive edge. In contrast, Care Division maintained a relatively stable position, ranking consistently between 4 and 5, which may indicate a more steady consumer base or product offering. Meanwhile, Mary's Medicinals saw a significant drop from rank 3 in July to 7 in August, disappearing from the top 20 in subsequent months, which could have temporarily benefited Highly Edible's rank in August. Additionally, NectarBee and Nuo remained lower in the rankings, consistently trailing behind Highly Edible, which suggests that while Highly Edible faces competition, it still holds a stronger market presence than some of its peers. These dynamics highlight the importance for Highly Edible to continuously innovate and adapt to sustain and potentially improve its market position in the competitive Colorado topical cannabis market.
Notable Products
In October 2025, the CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz) maintained its position as the top-performing product from Highly Edible, consistently ranking first since July 2025. However, its sales have seen a decline, dropping to 302 units in October from a high of 911 units in August. The Tropical Pineapple Gummies 10-Pack (100mg), previously ranked second from July to September, did not appear in the rankings for October, indicating a significant shift in its market performance. This suggests a notable change in consumer preference or availability issues for the gummies. Overall, the body balm remains the dominant product, despite the fluctuations in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
