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Mar-2026
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Overview
Market Insights Snapshot
Highly Edible has demonstrated a notable presence in the Topical category within Colorado. From December 2025 to March 2026, the brand experienced some fluctuations in its ranking, moving from 8th place in December to a peak of 6th in February, before settling back to 7th in March. This consistent presence in the top 10 highlights a strong foothold in the market. Notably, the brand saw a significant increase in sales from December to January, suggesting a successful strategy or product launch during this period. However, the subsequent decline in sales from February to March might indicate seasonal trends or increased competition, warranting further analysis.
While Highly Edible's performance in Colorado is commendable, the absence of rankings in other states or provinces suggests that the brand either does not have a significant presence outside of Colorado or has yet to break into the top 30 in other regions. This could be seen as a potential area for growth, as expanding their market reach could provide new revenue streams and increase brand visibility. The brand's ability to maintain a strong position in one state could serve as a foundation for exploring opportunities in other markets, provided they can adapt their strategy to meet the unique demands of different regions.
Competitive Landscape
In the competitive landscape of the Colorado topical cannabis market, Highly Edible has shown resilience and adaptability, maintaining a steady presence in the top 10 brands from December 2025 through March 2026. During this period, Highly Edible improved its rank from 8th to 6th in February before settling at 7th in March, indicating a competitive edge and consistent consumer interest. Notably, NectarBee experienced fluctuations, dropping out of the top 20 in January and reappearing at 8th in February and March, which suggests potential volatility in their market position. Meanwhile, My Brother's Flower showed a downward trend from 4th to 7th in February, before slightly recovering to 6th in March, reflecting challenges in sustaining their earlier lead. Nuo consistently outperformed Highly Edible, maintaining a stable rank at 5th, highlighting a strong market presence. These dynamics suggest that while Highly Edible faces stiff competition, particularly from Nuo, its ability to climb ranks amidst fluctuating competitors underscores its potential for growth and increased market share.
Notable Products
In March 2026, the CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz) maintained its position as the top-performing product in the Topical category for Highly Edible. Despite a slight decrease in sales from February to March, with March sales reaching 216 units, the product has consistently held the number one rank since December 2025. This product's stability in the top spot suggests a strong and loyal customer base. Other products have fluctuated in rankings, but none have surpassed the consistent performance of the Nordic Goddess Body Balm. The continued dominance of this product highlights its popularity and effectiveness in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
