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Aug-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Highly Edible remained a single-category brand with Topical accounting for 100.0% of sales, posting year-over-year growth of 8.37% and a month-over-month jump of 53.10%. Brand-level sales advanced 7.66% YoY alongside a 2.81% YoY rise in average price to $67.60, implying unit volumes expanded despite the price increase. With Topical as the top category and the brand ranked 3 in Colorado Topical, the concentration indicates deliberate depth over breadth; the pattern implies the brand is leaning into price-supported volume within a single category rather than diversifying mix.
The 53.10% MoM surge in a 100.0% Topical mix, combined with a 7.66% YoY sales increase and 8.37% YoY Topical growth, suggests recent demand acceleration outpacing the annual trend and converting price gains into share defense at rank 3. Given the 92.92% sales growth over 24 months and an average price up 2.81% YoY, the configuration points to a positioning anchored in premiumized Topicals that can absorb modest pricing while sustaining rank stability; the pattern implies further headroom comes from unit expansion within Topical rather than cross-category entry in the near term.
Competitive Landscape
Highly Edible sits at rank #3 in CO Topical in August 2026, improving 1 position YoY from #4 and jumping 5 spots since May 2026 when it was #8; this move coincides with a peak rank of #3 in August 2026 and places it within two positions of the category lead. Competitor Escape Artists held steady at #1 YoY but posted a -29.6% sales change, while Mary Jane's Medicinals stayed #2 YoY with a -24.3% sales change, indicating Highly Edible’s ascent from #8 to #3 over three months outpaced flat rank trajectories above it. With Nordic Goddess sliding from #3 YoY to #4 and Nuo climbing from #8 to #5, the immediate competitive set is compressing by 1–2 ranks around the #3–#5 band; the pattern implies Highly Edible’s upward rank trajectory is driven more by relative share gains than category expansion and signals a realistic path to #2 if current differentials persist.
Notable Products
CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz ) posted the sharpest movement in August 2026 with a +53.1% month-over-month surge, moving into rank 1 while consolidating share at the top of the Topical category. With only one Highly Edible SKU in the top set for August 2026 and a single product accounting for $65,617, the portfolio shows concentration risk alongside a rank gain that outpaces typical incremental shifts. The pattern implies Highly Edible is leaning into a single flagship topical, prioritizing depth over breadth and signaling a near-term focus on scaling one hero SKU rather than diversifying across multiple formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
