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Dec-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Highly Edible has demonstrated fluctuating performance in the Topical category over the last few months. Starting from a rank of 6 in September 2025, the brand saw a slight decline to 7 in October, indicating a minor drop in its competitive standing. Notably, in November 2025, Highly Edible did not appear in the top 30 brands, suggesting a significant dip in its market presence for that month. However, the brand made a comeback in December, securing the 8th position, which hints at a recovery phase towards the end of the year. This pattern of movement suggests that while Highly Edible faced challenges, it managed to regain some ground, reflecting resilience in a competitive market.
Sales figures for Highly Edible in Colorado provide further insights into its market dynamics. While specific sales numbers for November are unavailable, the trend from September to December shows a decrease in sales, with a notable drop from September to October. This decline might have contributed to their absence from the top 30 in November. However, the improvement in rank by December indicates a potential rebound in consumer interest or strategic adjustments by the brand. This oscillation in performance highlights the challenges brands face in maintaining consistent market leadership, especially in a competitive category like Topicals.
Competitive Landscape
In the competitive landscape of Colorado's topical cannabis market, Highly Edible has experienced some fluctuations in its rankings over the last few months of 2025. Starting in September, Highly Edible was ranked 6th, but it saw a drop to 7th in October and was absent from the top 20 in November, before reappearing in 8th place in December. This indicates a potential volatility in its market position. In contrast, Nuo maintained a steady presence, consistently holding the 6th rank from October through December, suggesting a stable market performance. Meanwhile, NectarBee showed a positive trend, climbing from 9th in September to 7th by November and maintaining that position in December, which could imply a growing consumer preference or effective marketing strategies. These shifts highlight the competitive pressures Highly Edible faces and underscore the importance of strategic adjustments to regain and sustain a higher market position.
Notable Products
In December 2025, the CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz) maintained its position as the top-performing product from Highly Edible, consistently ranking first since September 2025. This product recorded sales of 229 units in December. Notably, the Tropical Pineapple Gummies 10-Pack (100mg), which had previously been ranked second in September 2025, did not appear in the top rankings for December 2025, indicating a significant drop in performance. The stability of the Body Balm's top rank highlights its continued consumer preference, despite fluctuating sales figures over the months. Overall, Highly Edible's product rankings have shown both consistency and variability, with the Body Balm leading in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
