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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Highly Edible’s category mix consolidated entirely into Topical, with Topical holding 100.0% share while year-over-year sales declined 38.97% and month-over-month sales fell 61.15%. The average price was $66.88, down 1.36% YoY, while share concentration at 100.0% paired with a 61.15% MoM contraction signals dependence on a single category that is shrinking faster month-to-month than year-over-year; the implication is that short-term demand pressure is outpacing any pricing relief.
Given a 100.0% reliance on Topical and a 38.97% YoY decline versus a steeper 61.15% MoM drop in May 2026, Highly Edible’s positioning is skewed toward a narrowing segment with elevated volatility. With average price only 1.36% lower YoY against a 61.15% MoM sales contraction, the pricing lever is not offsetting volume softness; this pattern implies the brand needs either mix diversification beyond Topical or sharper price-pack architecture to stabilize monthly swings in Colorado.
Competitive Landscape
Highly Edible sits at rank #8 in CO Topical in May 2026, a 1-position improvement from #9 year over year, but down 2 spots from #6 in February 2026, indicating mid-year slippage after earlier gains; meanwhile, Escape Artists held #1 year over year with a 4.8% YoY sales change, and Mary Jane's Medicinals moved up from #3 to #2 with a 2.8% YoY lift, while Nordic Goddess rose from #4 to #3 despite a -34.1% YoY sales change, showing rank mobility disconnected from growth rates; contrasted with Highly Edible’s peak at #4 in August 2025 and current position at #8, the 4-rank gap alongside competitors retaining or improving top-three spots implies a stall-out in relative momentum that requires either share capture from mid-pack brands or a pricing/mix shift to re-enter the upper tier.
Notable Products
CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz ) led May 2026 movement with a -61.2% month-over-month drop and still held rank 1, indicating a sharp pullback despite category leadership. With only one Topical SKU in the top tier and no Edible or Vape presence, the assortment shows a 100% concentration in Topical and a 0% share across other core ingestible categories. The single-SKU reliance at rank 1 alongside a -61.2% decline and approximately $8,981 in sales implies the brand’s near-term commercial direction is overexposed to a niche format and vulnerable to demand shocks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
