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Nov-2025
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Overview
Market Insights Snapshot
In Colorado, Highly Edible has demonstrated a notable presence in the Topical category. However, the brand has experienced a decline in its rankings over the months, starting at 4th place in August 2025 and dropping to 7th by October 2025. By November 2025, Highly Edible was not listed among the top 30 brands, indicating a further slip in its market position. This movement suggests that while Highly Edible initially had a strong foothold, competitive pressures or shifts in consumer preferences might be impacting its performance.
The sales figures for Highly Edible also reflect this downward trend, with sales decreasing significantly from August to October 2025. This decline in sales and rank could be indicative of broader challenges within the brand's strategy or external market factors affecting the Topical category in Colorado. The absence of a ranking in November 2025 highlights a critical area for potential improvement or strategic reevaluation for Highly Edible to regain its standing in the market.
Competitive Landscape
In the competitive landscape of the topical cannabis category in Colorado, Highly Edible has experienced a notable shift in its market position over the past few months. Initially ranked 4th in August 2025, the brand saw a decline to 6th in September and further to 7th in October, before dropping out of the top 20 by November. This downward trend in ranking correlates with a significant decrease in sales, from over 61,000 in August to just under 21,000 by October. In contrast, Mary's Medicinals, which was ranked 7th in August, did not maintain a top 20 position in subsequent months, suggesting a similar or more pronounced decline. Meanwhile, NectarBee has shown resilience, improving its rank from 9th in August and September to 8th in October and 7th in November, with relatively stable sales figures. These dynamics indicate a competitive pressure on Highly Edible, emphasizing the need for strategic adjustments to regain its earlier market standing.
Notable Products
In November 2025, Highly Edible's top-performing product was the CBD/THC 1:1 Nordic Goddess Body Balm, maintaining its rank as the number one product in the Topical category for four consecutive months, despite a significant decline in sales to 66 units. The Tropical Pineapple Gummies 10-Pack, previously ranked second in August and September, did not appear in the rankings for November, indicating a potential discontinuation or stock issue. Compared to previous months, the consistent ranking of the Nordic Goddess Body Balm highlights its enduring popularity, although its sales have decreased substantially since August. This trend may suggest a seasonal fluctuation or changing consumer preferences. Overall, Highly Edible's focus on maintaining product quality and customer satisfaction could be inferred from the continued top ranking of their Nordic Goddess Body Balm.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
