Highly Edible

Data Snapshot: Apr 04, 2024
Highly Edible Cannabis Brand Logo
$50K+

Mar-2024

Sales

Decline

Trend

6-Month

21

Product Count

SKUs

Highly Edible

Overview

Highly Edible is a renowned marijuana brand known for its elevated, delicious vegan gummies infused with CBD and a touch of THC, crafted from organic, non-GMO, gluten-free ingredients. The product range, which offers a unique fruit-driven entry to ingest these compounds, is distinguished by a specific ratio of CBD to THC, developed by three college friends who started the now best-selling edibles brand. The brand takes pride in providing consumers with a seamless experience and a variety of effects derived from the naturally occurring cannabinoids, specifically THC and CBD, present in their cannabis oil, sourced from full flower.
Markets

Highly Edible Locations

Product Trends

Highly Edible Categories

Highly Edible Sales

Market Insights Snapshot

Highly Edible Historical Sales by Category

In the Colorado market, Highly Edible has shown a mixed performance across different categories. In the Edible category, the brand has seen a slight improvement in its ranking, moving from 48th in December 2023 to 45th by March 2024. This upward trend indicates a growing presence in the Colorado edibles market, despite not breaking into the top 30 brands. However, in the Topical category, Highly Edible has demonstrated significant strength, ranking within the top 10 consistently from December 2023 to March 2024, peaking at 5th in January 2024. This performance, especially within the Topical category, highlights Highly Edible's strong market position in Colorado, showing a notable preference for their topical products among consumers in the state.

Contrastingly, in the Nevada and Ohio markets, Highly Edible's performance in the Edible category presents a varied landscape. In Nevada, the brand maintained a stable position within the top 30 from December 2023 to March 2024, slightly improving its rank from 33rd to 30th. This consistency suggests a solid foothold within Nevada's edibles market. On the other hand, Ohio presents a challenge, with the brand experiencing a significant drop from 25th in December 2023 to falling out of the top 30 by February and March 2024. This decline in Ohio indicates potential areas for growth and improvement for Highly Edible, as they look to regain and enhance their market positioning in the state's competitive edibles category.

Mar-2024 Rank
Edible
Topical
45
9
30
39
Highly Edible

Competitive Landscape

In the competitive landscape of the topical cannabis market in Colorado, Highly Edible has experienced fluctuations in its ranking over the recent months, indicating a dynamic competitive environment. Starting from December 2023 in the 8th position, Highly Edible saw a notable rise to the 5th position in January 2024, suggesting an increase in consumer preference or effective marketing strategies. However, this was followed by a slight drop to 6th in February and a more significant fall to 9th in March 2024. This decline in rank could be attributed to the varying sales performances of its competitors. For instance, NectarBee and ioVia have shown remarkable resilience and growth, particularly in March where NectarBee leapfrogged Highly Edible, moving from 9th to 8th, and ioVia consistently held a position above Highly Edible from February onwards. Aliviar and Nove Luxury Chocolate, while trailing behind in rankings, have also shown signs of competitive momentum, potentially influencing Highly Edible's market position. This shifting landscape underscores the importance of strategic adaptability and the need for Highly Edible to bolster its market presence amidst growing competition.

Highly Edible market ranking for CO Topical

Highly Edible

Notable Products

In March 2024, Highly Edible's top-performing product was the Sour Assorted Indica Gummy Pucks 10-Pack (100mg) within the Edible category, maintaining its number one rank from February with impressive sales of 538 units. Following closely, the Indica Assorted Gummies 11-Pack (550mg) made a significant debut in the rankings, securing the second position without prior data for comparison. The Sativa Assorted Sour Pucks 10-Pack (100mg) held steady at third place, continuing its previous month's performance. A notable shift occurred with the CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz), which dropped from the top spot in January to fourth in March, indicating a change in consumer preference towards edibles over topicals. Lastly, the Indica Sour Pucks (100mg) edged into the fifth spot, showing a gradual climb in rank from fifth in February, underscoring the growing popularity of sour flavors in the edible category.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Sour Assorted Indica Gummy Pucks 10-Pack (100mg)
Edible
1
2
1
1
Indica Assorted Gummies 11-Pack (550mg)
Edible
>5
>5
>5
2
Sativa Assorted Sour Pucks 10-Pack (100mg)
Edible
>5
>5
3
3
CBD/THC 1:1 Nordic Goddess Body Balm (250 CBD, 250 THC, 2oz )
Topical
3
1
2
4
Indica Sour Pucks (100mg)
Edible
>5
5
4
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data