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Sep-2025
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Overview
Market Insights Snapshot
Highly Edible has shown a consistent presence in the Topical category within the state of Colorado. Over the months from June to September 2025, the brand has maintained a strong foothold, consistently ranking within the top 10. Specifically, the brand improved its position from 7th in June to 5th in August, before settling at 6th in September. This indicates a positive trend in consumer acceptance and market penetration. The brand's sales figures reflect this upward trajectory, with a notable increase in sales from June to August, before a slight dip in September. Such fluctuations suggest a dynamic market environment that Highly Edible is navigating effectively.
Interestingly, Highly Edible's absence from the top 30 in other states and categories highlights both a challenge and an opportunity for expansion. The brand's performance in Colorado's Topical category sets a benchmark, but its absence in other significant markets could indicate untapped potential or competitive challenges. This situation provides an insight into the brand's current strategic focus and market strengths. For stakeholders, understanding these dynamics could be crucial for making informed decisions about future investments and marketing strategies.
Competitive Landscape
In the competitive landscape of the Topical category in Colorado, Highly Edible has demonstrated a commendable performance, consistently ranking within the top 10 brands from June to September 2025. The brand saw a notable climb in rank from 7th in June to 5th in August, before settling at 6th in September. This upward trajectory in rank coincided with a significant increase in sales, peaking in August. However, Care Division maintained a stronghold on the 4th position throughout this period, with consistently higher sales figures, suggesting a robust market presence. Meanwhile, My Brother's Flower posed a competitive challenge, closely trailing Highly Edible and even surpassing it in September. NectarBee and Nuo remained further behind, with Nuo not making the top 20 in June, indicating a less stable market position. These dynamics highlight the competitive pressure on Highly Edible to maintain its upward sales momentum and secure a stronger rank against its rivals.
Notable Products
In September 2025, Highly Edible's CBD/THC 1:1 Nordic Goddess Body Balm maintained its position as the top-performing product in the Topical category, continuing its consistent first-place ranking from previous months, although sales decreased to 604 units from August's 916. The Tropical Pineapple Gummies 10-Pack remained steady in second place within the Edible category, mirroring its performance from June through August, with sales figures holding at 5 units in September. Notably, the rankings for both products have shown remarkable stability over the past months, with no changes in their positions. This consistency suggests a strong and sustained consumer preference for these particular products. Overall, Highly Edible's product lineup has shown a stable demand pattern, with no significant shifts in consumer interest observed during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
